KR20050053269A - Method for practicing of lottery coupon consisting of bar code - Google Patents

Abstract

The present invention provides a method of operating a lottery-type electronic coupon consisting of a bar code. According to the present invention, the coupon management system issues a lottery-type electronic coupon at the request of a member company and posts it electronically to an electronic coupon distribution office. The user accesses the electronic coupon distribution office and receives a barcode electronic coupon from his mobile terminal. In addition, the user requests the store manager to confirm whether the user wins the electronic coupon lottery ticket before paying the purchase price of the product at the member company's store. At this time, the store manager checks whether the electronic coupon is won by using a barcode reader, a PC camera or a camera phone. When the user wins the electronic coupon lottery ticket, the user receives a discount on the price of the purchase price of the product, a free prize, or a point proportional to the price of the purchase price of the product.

Description

Operation method of lottery type electronic coupon consisting of bar codes {METHOD FOR PRACTICING OF LOTTERY COUPON CONSISTING OF BAR CODE}

The present invention relates to a method for issuing and operating an electronic coupon, and more particularly, to electronically issue an electronic coupon using a mobile terminal having a function of a lottery ticket and a barcode, and by using a probabilistic lottery when using an electronic coupon. To provide users with the benefits of discounts, prizes and points payments.

A coupon is a kind of token that guarantees the holder of the benefits such as a discount on the price of the product (which includes intangible services). Coupons are usually distributed in the form of paper, and if you present a coupon when you trade a product at a coupon issuing company, you can get a discount or some free items. Such coupon marketing is used by most operators as part of a marketing policy for attracting customers, and in particular, it is becoming an indispensable business element in the catering industry.

However, since the conventional coupons are mostly given to customers only fixed benefits indicated on the coupons, and the benefits are very small compared to the purchase price of the coupons, the limit that does not cause the coupon users to have great interest in using the coupons. There is.

In addition, the benefits provided by conventional coupons are most often conditional benefits. Therefore, if the user does not provide a certain amount of profit to the coupon issuing company through the purchase of the product, the coupon is not given to the user. For example, collecting 10 coupons provides a specific product or service, offers only a certain product or service for free if you buy more than 50,000 won, or discounts are applied only if you purchase a specific product. .

In addition, conventional coupons are generally distributed randomly. Therefore, the operator who issued the coupon cannot know exactly how much the coupon is issued to the customer, and thus, there is a limit in that the customer relationship management (CRM) or target marketing cannot be performed in the marketing process using the coupon. And coupons printed and distributed on paper is also a problem that is not easy to store and handle.

On the other hand, in recent years, as wired / wireless Internet services have spread and spread all over the country, coupons have been issued and used online. Accordingly, users can easily select and use coupons through the Internet using a PC in the home. Most of these modern types of coupons are downloaded from the Internet using a PC and printed on paper using a print. However, the coupon distributed through the Internet is only a method of issuing the coupon is electronic, and eventually printed and used on the paper has a variety of problems with the conventional paper coupon as it is.

Although not popularized, in recent years, with the evolution of mobile terminals, an electronic coupon stored in a mobile terminal is presented and carried by an electronic coupon. As a representative example, a barcode coupon is issued in the form of a mobile barcode through wireless internet, stored in a mobile terminal, and used in a timely manner.

The coupon service does not need to print a coupon on a paper, there is an advantage that can obtain customer data for customer relationship management (CRM) or target marketing in the process of issuing the coupon. However, barcode coupons have small and fixed benefits like conventional paper coupons, which do not cause much interest to coupon users, and the benefits provided through coupons are mostly conditional benefits. There is still a limit that benefits will not be given unless it is brought to us.

Meanwhile, the conventional coupon may be produced by a business operator who wants to do coupon marketing or by issuing a coupon to a coupon issuing agency. However, the former method is a little too difficult for a small business to adopt, and the latter method has a complicated problem of requesting a coupon issuance and a fee must be paid in the process of requesting a coupon issuance, thus the operator has no economic burden. .

Therefore, there is an urgent need for a new coupon operation method that makes it possible to conveniently issue and distribute coupons in addition to the various functions of the traditional coupons and the electronicization of the publication media.

The present invention has been made to solve the above-mentioned problems of the prior art, firstly. The electronic form of coupons can be customized and customized. By issuing an electronic coupon consisting of a barcode to a mobile terminal, if the user has a mobile terminal, the electronic coupon can be conveniently used in a timely and convenient manner. By providing a lottery function to the electronic coupon, it provides a method of operating a new lottery-type electronic coupon that provides a benefit of discounting prizes, giving prizes or providing points proportional to the product price by immediately checking whether or not the prize is won in the product purchase process. have.

Operation method of the lottery-type electronic coupon consisting of a bar code according to an aspect of the present invention for achieving the above technical problem, the coupon management system distributes the barcode electronic coupon issued by the member company to the user's mobile terminal, the electronic at the time of use A method of providing a user with a predetermined benefit allocated in advance to an electronic coupon through a probabilistic winning of a coupon identification code, the electronics including the number of issuance of an electronic coupon from a member company's terminal, a probabilistic winning condition, and a benefit according to a drawing After receiving the coupon issuance application information, issuing a lottery-type electronic coupon with an identification code, and posting it electronically to the electronic coupon distribution center that users can access, and configure the electronic coupon table with the electronic coupon issuance history Transmitting to a POS terminal provided at a member company store; Issuing a predetermined barcode electronic coupon to a user's mobile terminal in response to a request from a user terminal accessing the electronic coupon distribution office; When the user presents a barcode electronic coupon at the time of payment of a purchase price at a member company store, the electronic coupon is scanned and decoded by a barcode reader to input an identification code of the electronic coupon into the POS terminal; And the POS terminal queries the electronic coupon table using the decoded electronic coupon identification code and outputs the lottery winning information and the pre-allocated winning benefit information of the electronic coupon on the display, so that the benefit can be applied to the purchase price of the product. To make; characterized in that it comprises a.

According to another aspect of the present invention, there is provided a method for operating a lottery-type electronic coupon consisting of a barcode, wherein a coupon management system distributes a barcode electronic coupon issued by a member company to a user's mobile terminal, A method of providing a user with a predetermined benefit allocated in advance to an electronic coupon through a probabilistic winning of a coupon identification code, the electronics including the number of issuance of an electronic coupon from a member company's terminal, a probabilistic winning condition, and a benefit according to a drawing Receiving the coupon issuance application information and issuing a lottery-type electronic coupon to which an identification code has been given, and posting it electronically to an electronic coupon distribution center accessible to users; Issuing a bar code electronic coupon to a user's mobile terminal as a request for a predetermined bar code electronic coupon is requested from a user terminal accessing the electronic coupon distribution office; As the user presents a barcode electronic coupon at the time of payment for the purchase of the product at the member company store, the barcode electronic coupon is photographed by a PC camera provided in the member company terminal and decoded by a winning confirmation program mounted on the member company terminal. After the identification code is read and transmitted to the coupon management system; And the coupon management system inquires the electronic coupon issuance details by the electronic coupon identification code and transmits the lottery winning or not and the pre-allocated winning benefit information of the barcode electronic coupon photographed by the PC camera to the member company terminal, thereby purchasing the product. And allowing the benefit to be applied to.

According to another aspect of the present invention, there is provided a method for operating a lottery-type electronic coupon consisting of a barcode, wherein a coupon management system distributes a barcode electronic coupon issued by a member company to a user's mobile terminal and uses the barcode. A method of providing a user with a predetermined benefit previously assigned to an electronic coupon through a probabilistic winning of an electronic coupon identification code, which includes the number of issuance of an electronic coupon from a member company's terminal, a probabilistic winning condition, and a benefit according to the drawing. Receiving the electronic coupon issuance request information and issuing a lottery-type electronic coupon to which an identification code has been given, and posting it electronically to an electronic coupon distribution center accessible to users; Issuing a bar code electronic coupon to a user's mobile terminal as a request for a predetermined bar code electronic coupon is requested from a user terminal accessing the electronic coupon distribution office; As the user presents a barcode electronic coupon at the time of payment for the purchase of the product at the member company store, the barcode electronic coupon is photographed by the camera phone of the member company store manager and decoded by a winning confirmation program mounted on the camera phone to identify the electronic coupon. A code is read and transmitted to the coupon management system through a wireless internet network; And the coupon management system inquires the electronic coupon issuance history using the electronic coupon identification code and transmits the lottery winning or not and pre-allocated winning benefit information of the barcode electronic coupon photographed by the camera phone to the camera phone. And allowing the benefit to be applied to the purchase price.

According to another aspect of the present invention, a method for operating a lottery-type electronic coupon consisting of a bar code is provided by a coupon management system that distributes a barcode electronic coupon bag issued by a member to a user's mobile terminal and uses the same. Providing a predetermined benefit allocated to an electronic coupon to a user through a probabilistic winning of an electronic coupon identification code of the city, including the number of issuance of an electronic coupon from a member company's terminal, probabilistic winning conditions, and a draw Issuing an electronic coupon issuance request information to issue a lottery-type electronic coupon with an identification code, and electronically posted to the electronic coupon distribution that users can access; Database the user's electronic coupon use reservation details as the user accesses the electronic coupon distribution center using a user terminal and collects the electronic coupon in an electronic coupon bag distinguished by a user identification code to perform a use reservation; Issuing a barcode electronic coupon bag encoded with information including a user identification code assigned to the electronic coupon bag to a user's mobile terminal according to a user's request; The barcode electronic coupon bag presented at a member company's shop is photographed and decoded by a PC camera or a member's camera phone provided at the member company's terminal to be read and transmitted to the coupon operation system after a user identification code is read; And the coupon management system inquires the user's electronic coupon use reservation details by using the user identification code to identify the electronic coupon of the member company and the electronic coupon issuance history of the member by checking the lottery winning of the electronic coupon and the pre-allocated winning benefit. By notifying the information to the member company, allowing the benefit to be applied to the product purchase price; characterized in that it comprises a.

According to another aspect of the present invention, a method for operating a lottery-type electronic coupon consisting of a bar code is provided by a coupon management system that distributes a barcode electronic coupon bag issued by a member to a user's mobile terminal and uses the same. Providing a predetermined benefit allocated to an electronic coupon to a user through a probabilistic winning of an electronic coupon identification code of the city, including the number of issuance of an electronic coupon from a member company's terminal, probabilistic winning conditions, and a draw Issuing information on the application for issuing an electronic coupon, issues a lottery-type electronic coupon with an identification code, and electronically posts it to an electronic coupon distribution center where users can access it. Transmitting to the POS terminal; The user accesses the electronic coupon distribution center using a user terminal, collects the electronic coupon in an electronic coupon bag distinguished by a user identification code, and makes a reservation for use. Transmitting the reserved electronic coupon identification code and the user identification code to the POS terminal of the; Linking, by the POS terminal, a user identification code to a reserved electronic coupon identification code included in the electronic coupon table; Issuing a barcode electronic coupon bag encoded with information including a user identification code assigned to the electronic coupon bag to a user's mobile terminal according to a user's request; The barcode electronic coupon bag presented at a member company's shop is scanned and decoded by a barcode reader linked to the POS terminal, and a user identification code assigned to the electronic coupon bag is input to the POS terminal; And the POS terminal searches the electronic coupon table with the user identification code, specifies the electronic coupon identification code to which the user identification code is linked, determines whether a predetermined benefit is granted to the identification code, and wins and wins a lottery ticket of the electronic coupon. And outputting the allocated winning benefit information through a display, so that the benefit can be applied to the purchase price of the product.

In the present invention, the issuance of a barcode electronic coupon to a mobile terminal may be performed by a multimedia messaging service (MMS) service of a mobile communication company system, and if a URL callback text message is transmitted to the mobile terminal and there is a connection by URL callback, the barcode is issued. It can also be made by downloading an electronic coupon.

In the present invention, the benefit given to the user according to the winning result of the lottery-type electronic coupon may be a discount on a product, a prize, or a point payment proportional to the price of the product.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiments of the present invention and do not represent all of the technical idea of the present invention, various equivalents that may be substituted for them at the time of the present application It should be understood that there may be water and variations.

1 is a network configuration for implementing a method of operating a lottery-type electronic coupon consisting of a bar code according to an embodiment of the present invention.

Referring to Figure 1, the network embodying the present invention, largely coupon operation system 10; Member company terminal 20; Member POS terminal 25; A user terminal 30; And a hand held mobile terminal 40 carried by the user, wherein these components are linked to each other via an information communication network.

Here, an information communication network refers to a data communication network in a comprehensive sense, which is connected to each other by various networks including a LAN, a WAN, an intranet, and similar internal networks, and provides access to the wired and wireless Internet. Hereinafter, it will be appreciated that the information communication network may be referred to as a wired internet network or a wireless internet network as needed.

The user terminal 30 accesses the coupon management system 10 through an information communication network, searches for and selects a barcode electronic coupon to be used by the user, and requests for issuance thereof. This is a terminal used when requesting a download for an electronic coupon.

The user terminal 30 may be a personal computer, a laptop computer, a palmtop computer, a portable mobile communication device (eg, a PDA or a mobile phone) having a wired or wireless Internet connection, or the like.

The mobile terminal 40 is a wireless telephone to which a telephone number is assigned, and may be a conventional mobile phone or a PDA terminal equipped with a wireless telephone function capable of receiving an image object by a multimedia messaging service (MMS) service.

The mobile terminal 40 is equipped with its own swap browser, and the user uses the mobile terminal 40 to access the coupon management system 10 via a wireless Internet network to download a barcode electronic coupon. In some cases, the user may receive the barcode electronic coupon to the mobile terminal 40 by the MMS service provided by the mobile communication company system 50.

The member company terminal 20 is a terminal operated by a member company intending to use for marketing by issuing an electronic coupon according to the present invention. The member company uses the member company terminal 20 to access the coupon management system 10 through the information communication network to apply for a personalized issuance of the lottery-type electronic coupon. At this time, the member companies directly designate the number of issuances, the winning conditions, and the benefits of winning through the online as described below. The device that can be used as the member company terminal 20 is the same as the device that can be used as the user terminal 30 described above.

Here, the winning conditions and benefits can be applied in one of the following four ways. However, the present invention is not limited thereto.

For example, the benefit of winning the electronic coupon lottery may be a discount rate of the product price, and the winning condition may be the number of electronic coupons to which the discount rate is to be granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 1 below.

TABLE 1

Coupon Issuance 1000 sheets Discount rate 100% 0.2% of issue Discount rate 50% 5% based on the number of issues Discount rate 30% 15% based on the number of issues Discount rate 20% 30% of issue Discount rate 10% Remainder

As another example, the benefit of winning the electronic coupon lottery is a discount applied, and the winning condition may be the number of electronic coupons to which the discount is granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 2 below.

TABLE 2

Coupon Issuance 1000 sheets Discount amount 1 million won 0.2% of issue Discount amount 500,000 won 5% based on the number of issues Discount amount 300,000 won 15% based on the number of issues Discount amount 200,000 won 30% of issue Discount amount 100,000 won Remainder

As another example, the benefit of winning the electronic coupon lottery is a free offer of various prizes, and the winning condition may be the number of electronic coupons to which various prizes are granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 3 below.

<Table 3>

Coupon Issuance 1000 sheets PDP TV 1 sheet Refrigerator 2 sheets computer 3 sheets kitchen utensils 20 sheets tissue 100 sheets No prizes Remainder

As another example, the benefit of winning the electronic coupon lottery is a point payment proportional to the product price, and the winning condition may be the number of electronic coupons to which the point payment benefit is granted. In this case, the member company may apply for issuance of the lottery-type electronic coupon under the conditions as shown in Table 4 below.

<Table 4>

Coupon Issuance 1000 sheets 100% payment of goods price 0.1% based on issue 50% payment of commodity price 5% based on the number of issues 30% payment of commodity price 15% based on the number of issues 20% payment of commodity price 30% of issue 10% payment of commodity price Remainder

Meanwhile, the member company may allow the benefits of winning the electronic coupon to be applied regardless of the type of the product, or may be limited to the specific product only. In the latter case, it is advisable for the member company to specify in advance the type of prize to be awarded when applying for issuance of an electronic coupon online.

The member company POS (Point Of Sale) terminal 25 is a terminal for promptly confirming whether a user wins an electronic coupon presented at a member company store, and scans a barcode electronic coupon output on the display of the user's mobile terminal 40. It is interlocked with the barcode reader 25a.

The member company POS terminal 25 immediately stores a table of electronic coupons issued by the member company in a storage medium to confirm whether the user wins the lottery ticket. The storage medium may be a hard disk, a flash memory or a database, but the present invention is not limited thereto.

The electronic coupon table stored in the member company POS terminal 25 includes the information of the electronic coupon issued by the member electronically in the coupon management system 10. The electronic coupon table includes identification codes of electronic coupons; Benefit information assigned to each identification code; Expiration date for electronic coupon use; And an electronic coupon issuance date. Optionally, the electronic coupon table may further include information on the type of goods to be benefited and the identification code of the electronic coupon issuing member company (eg, the ID of the member company registered in the coupon management system 10). The electronic coupon table may be as shown in Table 5 as an example, but the present invention is not limited thereto.

After the coupon management system 10 issues an electronic coupon according to the application of the member company, the coupon table is generated and transmitted to the member company POS terminal 25 through the information communication network. The member company POS terminal 25 then stores the transmitted electronic coupon table in a storage medium.

In the electronic coupon winning confirmation process, the barcode reader 25a scans the barcode output on the display provided in the mobile terminal 40 of the user. Then, the barcode reader 25a decodes the barcode to read the electronic coupon identification code and outputs it to the member company POS terminal 25. Then, the member company POS terminal 25 determines whether the electronic coupon presented by the user wins the lottery by referring to the electronic coupon table included in the storage medium.

As a result of referring to the electronic coupon table, if a predetermined benefit is linked to the identification code of the electronic coupon presented by the user, the user wins the electronic coupon lottery ticket. Whether the electronic coupon lottery wins and the benefits according to the winning is output on the display of the member company POS terminal 25.

The member company terminal 20 may include a PC camera 20a. In this case, the member company terminal 20 reads and decodes the electronic coupon identification code by capturing and decoding the barcode electronic coupon output on the display of the mobile terminal 40 of the user by using the PC camera 20a. You can check whether you win the lottery ticket for the electronic coupon.

To this end, the member company terminal 20 is interlocked with the PC camera 20a, and reads the electronic coupon identification code by decoding the barcode electronic coupon photographed by the PC camera 20a using a known image recognition technology. And, this is transmitted to the coupon management system 10, a winning confirmation program is installed to receive the result of the electronic coupon lottery winning transmitted by the coupon management system 10 to output to the display provided in the member company terminal 20 .

In this case, the manager of the member company store executes the winning confirmation program and accesses the coupon management system 10, and then photographs the barcode electronic coupon with the PC camera 20a of the member company terminal 20. Then, the winning confirmation program decodes the barcode electronic coupon input from the PC camera 20a to read the electronic coupon identification code and transmits it to the coupon management system 10. Then, the coupon management system 10 checks the electronic coupon issuance history of the member member who requested the confirmation of winning the lottery by using the electronic coupon identification code, and confirms whether or not the electronic lottery is won, and the result of the member company terminal ( 20)

Checking whether the electronic coupon wins in the member company store can be implemented by the camera phone 27 equipped with a camera, which is held by the manager of the member company store. To this end, the camera phone 27 reads the electronic coupon identification code by decoding the barcode electronic coupon photographed by the camera phone by using a known image recognition technology, and the coupon operating system 10 through the wireless Internet network And a winning confirmation program for receiving the electronic coupon lottery winning result transmitted by the coupon management system 10 and outputting the result to the display provided in the camera phone 27.

In this case, the store manager logs into the coupon operation system 10 through the wireless Internet network by running the winning confirmation program in the camera phone 27. Then, according to the guidance of the coupon management system 10, the camera phone 27 photographs the barcode electronic coupon displayed on the user's mobile terminal 40. Then, the winning confirmation program mounted on the camera phone 27 decodes the barcode electronic coupon photographed by the camera phone 27 to read the electronic coupon identification code and transmits it to the coupon management system 10 through the wireless Internet network. send.

Then, the coupon management system 10 checks the electronic coupon issuance history of the member member who requested the confirmation of the lottery winning by using the electronic coupon identification code transmitted by the winning confirmation program, and confirms whether or not the lottery wins the electronic coupon. The result is transmitted to the winning confirmation program through the wireless Internet network. The winning confirmation program then outputs the result of the lottery winning of the electronic coupon on the display provided in the camera phone 27.

The coupon management system 10 is a system managed by an electronic coupon operating company to oversee the overall coupon operation such as issuing and distributing an electronic coupon. In particular, the coupon management system 10 is an electronic coupon issuer 60 used by a member company to issue an electronic coupon, and the user searches for and selects an electronic coupon to be used by the user, and transmits the selected electronic coupon to the mobile terminal 40. An electronic coupon distribution center 70 that can be used when requesting transmission; A barcode electronic coupon issuer 75 for issuing a barcode electronic coupon to a user's mobile terminal 40 through a wireless Internet network; And an electronic coupon winning confirmation station 80 used by the member company shop manager to check whether the electronic coupon has been won using the member company terminal 20 or the camera phone 27 equipped with the PC camera 20a.

The electronic coupon issuer 60 is a website provided through the wired Internet, and a member company accesses the electronic coupon issuer 60 by using a member company terminal 20 to issue an electronic coupon, and performs member registration and login. After that, we request the issuance of an electronic coupon customized.

Here, issuing an electronic coupon means generating a set of serial numbers corresponding to an electronic coupon 1: 1 by the number of copies issued by a member company, and then applying a random number algorithm to select a winning number from the set of serial numbers. In this case, it means to selectively link the benefits set by the member to each winning number.

As such, when an electronic coupon is issued, the coupon management system 10 makes a database of electronic coupon issuance details. The electronic coupon issuance process is implemented by the electronic coupon issuance module 90, which is a server side program that interoperates with the electronic coupon issuance office 60.

If you conceptualize and display the electronic coupon set issued electronically as shown in Table 5 below. In Table 5 below, Benefits 1, 2, and 3 refer to differential benefits according to any one of Tables 1 to 4. On the other hand, it has already been mentioned that the electronic coupon table stored in the member company POS terminal 25 may be as shown in Table 5 below.

<Table 5>

Electronic Coupon Set Identification Code Electronic Coupon Identification Code Benefits Explanation 12234001 null Benefit 12234002 One Benefit 1 12234003 2 Benefit 2 12234004 null Benefit 12234005 null Benefit ........ ........ ....... 12234998 2 Benefit 2 12234999 3 Benefit 3 12235000 null Benefit Validity 2003-10-01 2003-12-31 Issuer company identification code Member ID Issue date 2003-09-30 Benefit Products Commodity 1, Commodity 2, Commodity 3, Commodity 4

The electronic coupon distribution site 70 is a web site provided by the wired Internet or a swap site provided by the wireless Internet. The coupon management system 10 transmits an electronic coupon issued by a member to the electronic coupon distribution site 70. Post electronically.

At this time, it is preferable that the electronic coupon is classified and posted hierarchically by region, industry type or product. In this case, the information necessary for hierarchical categorization of the electronic coupon may be input together with the member registration information when the member company is registered as a member, or may be input when the application for issuance of the electronic coupon is received.

The user accesses the electronic coupon distribution office 70, registers as a member, searches for and selects the electronic coupon he wants to use, and then applies for its issuance. Then, the electronic coupon issuance module 100 linked with the electronic coupon distribution station 70 presses a check or call button on the mobile terminal 40 to send a text message including a URL callback to download a barcode electronic coupon by a mobile communication company. The system 50 transmits the data to the user's mobile terminal 40. The text message preferably includes a message indicating that the user can download the electronic coupon applied for issuance by pressing a confirmation or call button.

Then, the user presses a check or call button on the mobile terminal 40 to access the barcode electronic coupon issuance 75 through the wireless Internet network and download the electronic coupon in the barcode to the mobile terminal 40. At this time, the barcode issuance module 105 associated with the barcode electronic coupon issuer 75 encodes the identification code of the electronic coupon applied for by the user using a barcode generation algorithm to generate an electronic coupon of a barcode. The barcode may be a one-dimensional barcode or a two-dimensional barcode, but the present invention is not limited thereto.

Subsequently, the barcode issuing module 105 transmits the generated barcode electronic coupon to the mobile terminal 40 of the user connected to the barcode electronic coupon issuing office 75 by URL callback via a wireless Internet network. At the same time, the barcode issuing module 105 transmits the identification code of the electronic coupon issued at the present time to the member company POS terminal 25. The member company POS terminal 25 sets the issuance completion flag to the electronic coupon identification code issued at the present time among the electronic coupons included in the electronic coupon table. After the electronic coupon is issued as described above, the user can store the barcode electronic coupon in the mobile terminal 40 and present the electronic coupon to the store manager when paying for the purchase price of the product at the member company's store.

The user who has issued the barcode electronic coupon to the mobile terminal 40 presents the barcode electronic coupon when visiting a member company's shop and purchasing a product. Here, the electronic coupon is presented, which means that the user outputs the barcode electronic coupon on the display through key manipulation of the mobile terminal 40 and shows it to the store manager.

When the barcode electronic coupon is presented, the manager of the member company store scans the barcode output on the display of the mobile terminal 40 with the barcode reader 25a interlocked with the POS terminal 25. The scanned barcode is decoded by the barcode reader 25a and then input to the POS terminal 25 of the member company. Then, the winning confirmation module mounted on the member POS terminal 25 refers to the electronic coupon table included in the storage medium, and determines whether a predetermined benefit is linked to the identification code of the electronic coupon.

According to the determination result, the member company POS terminal 25 outputs the lottery winning result of the electronic coupon through the display. At this time, if it is confirmed that the lottery has been won, it is preferable to output the winning benefit information. If the user wins the electronic coupon lottery ticket, he / she will receive a certain percentage of the commodity transaction price (see Table 1 above), a certain amount of the commodity transaction price (see Table 2 above), or the prize will be free of charge regardless of the commodity transaction price. Receive (see Table 3 above), or receive a point corresponding to a predetermined percentage of the commodity transaction price (see Table 4 above).

The member company POS terminal 25 is further equipped with a winning benefit earning module and a winning benefit inquiry module. The winning benefit earning module allows the user to earn a discount or points benefit granted to the user as a result of winning the electronic coupon. Benefit accumulation status is of course stored in the storage medium of the POS terminal 25 is managed. Alternatively, the winning benefit earning module may register the discount benefit or point benefit in the database of the coupon management system 20.

The winning benefit inquiry module is a storage medium of the POS terminal 25 when a user who previously accumulated a discount amount and / or points wants to pay a product price using a discount amount and / or points accumulated by visiting a member company store. Alternatively, the discount amount and / or point accumulation history of the corresponding user included in the database of the coupon management system 20 is inquired and provided to the store manager.

Coupon management system 10 according to the present invention, in order to store and manage information collected interactively in the course of various processes, member DB 140; Electronic coupon issuance history DB 150; Electronic coupon issuance history DB (160); And an electronic coupon use reservation DB 170. Such databases are preferably constructed as a relational database that is in the spotlight, but the present invention is not limited thereto. A detailed description related to each database will be described later with reference to the electronic coupon operating method according to the present invention.

Next, the electronic coupon operating method according to the present invention will be described in more detail with reference to the above-described contents, the flowcharts shown in FIGS. 2 to 5, and the exemplary screens illustrated in FIG. 6.

<Membership Registration and Issuance of Lottery Barcode Electronic Coupon>

2, before the member company issues a lottery-type electronic coupon according to the present invention, the member company uses the terminal 20 to the electronic coupon issuer 60 provided by the coupon management system 10 through an information communication network. (S10).

Subsequently, the member company registers using the member registration menu provided by the electronic coupon issuer 60 to obtain a member ID and a password (S20). Then the member company logs in to the electronic coupon issuer (60) (S30). Member registration information entered by the member company in step S20 is stored in the member DB 140 of the coupon management system 10, of course. As will be described later, since the member registration information of the user is also stored in the member DB 140, in order to avoid confusion of information, a flag indicating that the member company's member registration information is information of a member company is set.

After logging in to the electronic coupon issuer 60, the member company selects an electronic coupon issue menu and receives an electronic coupon issue condition input page from the electronic coupon issuer 60 (S40). When the electronic coupon issuing condition input page is provided, the member company purchases an electronic coupon; Lottery winning conditions and benefits according to the above Table 1, Table 2, Table 3 or Table 4; Bibliographic details related to issuance of electronic coupons (names of member companies' stores; names of electronic coupons; brief descriptions of electronic coupons; introduction of member companies' stores; types of member companies' stores; products of member companies' stores; addresses of member companies' stores, etc.); And input the expiration date of the electronic coupon (S50) and requests the issuance of the lottery-type electronic coupon to the electronic coupon issuer (60) (S60). The bibliographic details may be used for hierarchical categorization of electronic coupons when the electronic coupons are posted electronically to the electronic coupon distribution office 70.

On the other hand, in step S50, the member company decides whether the benefit of winning the lottery ticket of the electronic coupon will be applied irrespective of the type of product handled by the member company store or only for a specific type of product. Specific types of products to which marketing is applied may be additionally inputted on the electronic coupon issuance condition input page.

If there is a request for issuing an electronic coupon in step S60, the electronic coupon issuance module 90 interworking with the electronic coupon issuance office 60 generates an electronic coupon set and generates the electronic coupon set and additional information as shown in Table 5 above. Coupon issuance history DB 150 is recorded (S70). At this time, the information entered by the member company on the electronic coupon issuance conditions input page, that is, the bibliographic details of the electronic coupon; Expiration date of the electronic coupon; And when a product that is given a benefit of winning the lottery ticket is limited, it is preferable to include the information of the product.

After the electronic coupon set is stored in the electronic coupon issuance DB 150 as described above, the electronic coupon issuance module 90 generates the electronic coupon table as described above and sends it to the POS terminal 25 of the member company through the information communication network. Send it. Then, the member company POS terminal 25 stores the electronic coupon table transmitted by the electronic coupon issuance module 90 on a storage medium. When the electronic coupon issuance module 90 completes the transmission process of the electronic coupon table, the electronic company coupon module notifies a message indicating that the issuance of the electronic coupon is successful (S80).

After step S80, the member company determines whether to issue additional electronic coupons (S90). According to the determination result, the member company may call the electronic coupon issuance entry page again and proceed with the subsequent procedure for issuing the electronic coupon (YES in S90), or may terminate the process related to issuance of the electronic coupon ( 'NO' of S90).

<User registration and issuance of lottery type barcode electronic coupon>

3, the user prior to applying for issuance of the lottery-type electronic coupon according to the present invention, the electronic coupon distribution center provided by the coupon management system 10 through the information communication network using the user terminal 30 ( 70) (S100).

When the electronic coupon distribution site 70 is configured as a website, a user may access the electronic coupon distribution site 70 by driving a web browser in the user terminal 30, and the electronic coupon distribution area 70 is swapped. In the case where the site is configured, the user may access the electronic coupon distribution site 70 by driving a WP browser in the user terminal 30 having a wireless Internet access function. In the latter case, the user terminal 30 is a portable mobile device (for example, PDA or mobile phone) capable of wireless internet connection.

Subsequently, the user registers using a member registration menu provided by the electronic coupon distribution office 70 to obtain a member ID and a password (S110). Then, the user logs in to the electronic coupon distribution office 70 (S120). Of course, the member registration information input by the user in step S110 is stored in the member DB 140 of the coupon management system 10, of course. In addition, the membership information includes the user's mobile terminal 40 number.

Since the member DB 140 stores and manages the member registration information of the member company and the user, a flag indicating that the information is the member registration information of the user is set in the user registration information of the user.

After performing the login in step S120, the user searches for and selects the electronic coupon he / she wants to use in the electronic coupon distribution office 70 (S130). At this time, the electronic coupon distribution office 70 preferably posts a variety of lottery-type electronic coupons issued in accordance with the present invention in a hierarchical category structure. For example, the electronic coupon may be divided into regions, industries, products, and the like, and then further subdivided hierarchically within the same division. An example of an electronic coupon selection page that can be provided by the electronic coupon distribution office 70 is shown in FIG. 6.

Referring to FIG. 6, the electronic coupon selection page 200 includes an interface 200a through which an electronic coupon can be searched, and the electronic coupon is categorized and provided to the user. The coupon can be retrieved and selected (see 200b). Since the configuration of the electronic coupon selection page 200 is only an example, various modifications are of course possible.

When the user selects the electronic coupon he wants to use through the electronic coupon distribution office 70, the user applies for issuance of the electronic coupon (S140). In the electronic coupon selection page 200 shown in FIG. 6, the user may click the electronic coupon selected by the user with a mouse or click the issue application button.

If there is an application for issuing an electronic coupon, the electronic coupon issuance module 100 linked with the electronic coupon distribution office 70 reads out the telephone number of the user's mobile terminal 40 listed in the member DB 140. Then, the electronic coupon issuance module 100 transmits the text message including the URL callback to the mobile terminal 40 of the user in cooperation with the mobile communication company system 50.

The URL callback provides a link to a barcode issuing module 105 that is linked to the barcode electronic coupon issuing agency 75 by the user through a wireless Internet network. Therefore, after receiving the text message, the user presses the confirmation or call button of the mobile terminal 40 to access the barcode electronic coupon issuance 75 through the wireless Internet network and calls the barcode issuing module 105 interworked with the barcode. do. Then, the barcode issuing module 105 encodes the electronic coupon that the user applied for issuing as a barcode and downloads the barcode to the user's mobile terminal 40 through the wireless Internet network. Accordingly, the user's mobile terminal 40 is stored in the form of a bar code electronic coupon issued in step S140.

On the other hand, the issuance of the electronic coupon with a barcode is not made by a text message including a URL callback, but the electronic coupon issuing module 100 directly encodes the electronic coupon that the user applied for with a barcode and the mobile communication company system 50. It can also be sent directly in the form of an image file using the MMS (Multimedia Messaging Service) provided.

The electronic coupon issuing module 100 is an electronic coupon of the identification code of the electronic coupon selected by the user, the identification code of the member company that issued the electronic coupon (eg, the member company's ID), and the user's identification code (eg, the member ID). Issuance history is stored in the DB (160) (S160). After the issuance history of the electronic coupon is stored in the electronic coupon issuance DB 160, the electronic coupon issuance module 100 notifies the user terminal 30 that the issuance of the electronic coupon applied at the present time was successful. (S170).

After step S170, the user determines whether to add the application for issuing another electronic coupon (S180). According to the determination result, the user may return the process to the step S140 for the application for issuing the electronic coupon (YES in S180), or may terminate the application process for issuing the electronic coupon (NO in S180). .

When the electronic coupon with a barcode is issued to the user's mobile terminal 40 through the above process, the user presents the electronic coupon stored in the mobile terminal 40 when visiting a member company's store and purchasing a product, and then wins the lottery. Check on the spot can be given a certain benefit.

<Use of Barcode Electronic Coupon and Confirmation of Lottery Winning>

Referring to Figure 4, a user who has issued an electronic coupon presents an electronic coupon made of a barcode when visiting a member company's shop and purchasing a product (S200). Here, the presentation of the electronic coupon refers to presenting the electronic coupon issued by the member company among the electronic coupons stored in the mobile terminal 40 on the display of the mobile terminal 40 and presenting it to the manager of the member company store.

Then, the manager of the member company store scans the barcode electronic coupon displayed on the user's mobile terminal 40 by using the barcode reader 25a linked to the member company POS terminal 25 (step S210). Then, the barcode electronic coupon is decoded by the barcode reader 25a. Accordingly, the electronic coupon identification code is input to the member company POS terminal 25 (S220).

When the electronic coupon information decoded in step S220 is input, the winning confirmation module mounted on the member company POS terminal 25 inquires the electronic coupon table transmitted from the coupon management system 10 and presents the electronic coupon identification code presented by the user. It is determined whether a predetermined benefit is linked to (S230).

If there is a link, you have won the electronic coupon lottery, and if it is not linked, you have not won the electronic coupon lottery. When the winning confirmation module is confirmed whether the lottery winning is confirmed, the result is displayed on the display of the member company POS terminal 25 (S240). At this time, when the user wins the electronic coupon lottery ticket, it is desirable to express the benefits given by the winning together.

After the winning confirmation module expresses the winning result, sets the winning result flag (winning, non-winning) for the electronic coupon that has been confirmed whether the winning is included in the electronic coupon table (S250).

Meanwhile, in another embodiment, the member company without the POS terminal 25 may check whether the electronic coupon is won by using the PC camera 20a mounted on the member company terminal 20. In this case, the store manager drives the winning confirmation program installed in the member company terminal 20 and logs in to the electronic coupon winning confirmation station 80 of the coupon management system 10 through the wired Internet network (S260). The function of the winning confirmation program has already been described. Thereafter, the store manager photographs the barcode electronic coupon using the PC camera 20a. Accordingly, the winning confirmation program decodes the barcode input from the PC camera 20a to read the electronic coupon identification code (S270). ). Then, the read electronic coupon identification code is transmitted to the electronic coupon winning confirmation module 110 linked with the electronic coupon winning confirmation station 80 (S280). Then, the electronic coupon winning confirmation module 110 inquires the electronic coupon issuance issued by the member requesting to confirm the winning by using the PC camera 20a in the electronic coupon issuance DB 150, the electronic presented by the user. It is determined whether the coupon wins the lottery (S290). Then, the result of the lottery winning confirmation is transmitted to the winning confirmation program through the information communication network. Accordingly, the winning confirmation program outputs the result of confirming the lottery winning to the display of the member company terminal 20 (S300).

In another embodiment, a member company without the POS terminal 25 may check whether the electronic coupon is won by using the camera phone 27. In this case, the shop manager drives the winning confirmation program mounted on the camera phone 27 and logs in to the electronic coupon winning confirmation station 80 of the coupon management system 10 through the wireless Internet network (S310). The function of the winning confirmation program has already been described. Then, the store manager photographs the barcode electronic coupon presented by the user using a camera provided in the camera phone 27, and thus the winning confirmation program decodes the barcode to read the electronic coupon identification code (S320). ), And transmits the read electronic coupon identification code to the electronic coupon winning confirmation module 110 linked with the electronic coupon winning confirmation station 80 (S330). Then, the electronic coupon winning confirmation module 110 uses the camera phone 27 to query the electronic coupon issuance history issued by the member who requested the confirmation of the electronic coupon in the electronic coupon issuance DB (150) It is determined whether the presented electronic coupon wins the lottery (S340). Then, the result of the lottery winning confirmation is transmitted to the winning confirmation program through the information communication network. Accordingly, the winning confirmation program outputs the result of the lottery winning to the display of the camera phone 27 (S350).

The benefit given to the user by winning the lottery ticket of the electronic coupon is to apply a discount rate on the price of the product selected by the user (purchase the product at a predetermined percentage price), and apply a discount on the price of the product (a certain amount from the price of the product). Purchases at a discount), the provision of prizes that are not related to the purchase of goods (acquisition of a refrigerator), or the payment of points (obtaining 10% of the price of the goods as points) in proportion to the price of the goods that the user intends to purchase.

On the other hand, electronic coupons have been won, but there are a limited number of products that can be given benefits. In this case, the winning confirmation module mounted on the POS terminal 25 of the member company may display a message related to the winning result of the electronic coupon on the display of the POS company terminal 25 of the member company, and also display the product information provided with benefits. . To this end, the winning confirmation module preferably refers to the details of the winning benefits applied products contained in the electronic coupon table.

As a result, the winning confirmation process of the barcode electronic coupon issued according to the present invention is completed. Although not shown in detail in the drawings, the present invention can be implemented even without transmitting the electronic coupon table to the POS terminal 25 of the member company. In this case, the winning confirmation module asks the coupon management system 10 whether the winning of the electronic coupon is made through the information communication network in the step of checking whether the electronic coupon has been won. At this time, the winning confirmation module transmits the electronic coupon identification code and the member company identification code (eg, member ID of the member company) decoded by the barcode reader 25a to the coupon management system 10 through the information communication network. Then, the coupon management system 10 checks the electronic coupon issuance history DB 150 with the electronic coupon identification code and the member company identification code to check whether the electronic coupon wins the lottery, and transmits the result to the winning confirmation module. At this time, the coupon management system 10 specifies an electronic coupon set issued by the member company using the member company identification code and checks whether the electronic coupon is won within the set. When the result of the winning is notified from the coupon operation system 10, the winning confirmation module outputs the result of the electronic coupon winning through the display of the POS terminal 25.

On the other hand, in the present invention, if the electronic coupon is downloaded for each case can cause significant inconvenience. In order to solve this inconvenience, a concept of using a barcode electronic coupon and a concept of an electronic coupon bag may be introduced. Here, the electronic coupon bag refers to a virtual database space in which a plurality of electronic coupons reserved for use by a user are stored, such as a shopping cart provided in a shopping mall.

More specifically, referring to FIG. 5, first, in an embodiment using the POS terminal 25, the user logs in to the electronic coupon distribution center 70 through the information communication network using the user terminal 30 and then uses the electronic coupons. While searching, he reserves an electronic coupon he wants to use (S400). Then, the electronic coupon reservation module 120 interoperating with the electronic coupon distribution office 70 matches the identification code of the electronic coupon to which the reservation is applied for use with an identification code (for example, a member ID) of the user to the electronic coupon use reservation DB. It stores the recording (S410). Accordingly, the electronic coupons reserved for use are accumulated in the electronic coupon bag of the user.

When the use of the electronic coupon is reserved, the electronic coupon reservation module 120 identifies the electronic coupon identification code reserved for use by the POS terminal 25 of the member company that issued the electronic coupon and the user who reserved the electronic coupon. The code is transmitted (S420). Then, the POS terminal 25 inquires the electronic coupon table contained in the storage medium, specifies the electronic coupon identification code reserved for use, and links the identification code of the user to the specified electronic coupon (S430).

Meanwhile, the user requests a use reservation for a plurality of electronic coupons, and requests a barcode for his electronic coupon bag from the electronic coupon distribution office 70 (S440). Then, the user is provided with the electronic coupon bag made of a barcode to the mobile terminal 40 through substantially the same process as the issuing procedure of the barcode electronic coupon described above. At this time, the barcode electronic coupon bag includes a user identification code encoded by a barcode generation algorithm, and is generated and provided by the barcode issuing module 115.

The barcode electronic coupon bag is used as follows. First, the user visits a member company store and presents a barcode electronic coupon bag (S460). The store manager then scans the barcode electronic coupon bag with the barcode reader 25a (S470). Then, the barcode electronic coupon bag is decoded so that the user identification code is input to the POS terminal 25 of the member company. Then, the winning confirmation module mounted on the POS terminal 25 inquires the electronic coupon table and determines whether there is an electronic coupon identification code to which the user identification code is linked, and a predetermined benefit is linked thereto (S480). ). If the benefits are linked, the user has won the electronic coupon lottery, and if the benefits are not linked, they have not won the electronic coupon.

The process of checking whether the lottery wins the electronic coupon by the electronic coupon bag as described above is applicable to the embodiment using the PC camera 20a and the embodiment using the camera phone 27. At this time, the process of reserving the use of the electronic coupon and the process of issuing the electronic coupon bag are substantially the same as in the case of using the above-described POS.

First, in the example using the PC camera 20a, the user presents the barcode electronic coupon bag at the member company store (S500). Then, the manager of the member company shop drives the winning confirmation program mounted on the member company terminal 20 to log in to the electronic coupon winning confirmation center 80 through the wired Internet network. Then, the shop manager photographs the barcode electronic coupon bag using the PC camera 20a. Accordingly, the winning confirmation program decodes the photographed barcode image to read the user identification code (S510), and then read the user. The identification code is transmitted to the electronic coupon winning confirmation module 110 linked with the electronic coupon winning confirmation station 80, and requests confirmation of whether the electronic coupon has been won (S520). Then, the electronic coupon winning confirmation module 110 specifies the electronic coupon issued by the member visited by the user from among the electronic coupons reserved for use by querying the electronic coupon using reservation DB 170 with the user identification code (S530), and again. The electronic coupon issuance history DB 150 is queried to determine whether the next electronic coupon wins the lottery by specifying the electronic coupon set to which the specified electronic coupon belongs (S540). Then, whether or not to win the lottery ticket of the electronic coupon is transmitted to the winning confirmation program through the wired Internet network. Accordingly, the winning confirmation program outputs the result of the lottery winning of the electronic coupon on the display of the member company terminal 20 (S550).

Next, in the example using the camera phone 27, the user presents a bar code electronic coupon bag in the member shop (S600). Then, the manager of the member company shop drives the winning confirmation program mounted on the camera phone 27 and logs in to the electronic coupon winning confirmation center 80 through the wireless Internet network. Then, the store manager photographs the barcode electronic coupon bag using the camera phone 27. Accordingly, the winning confirmation program decodes the photographed barcode image to read the user identification code (S610). The user identification code is transmitted to the electronic coupon winning confirmation module 110 linked with the electronic coupon winning confirmation station 80, and requests confirmation of whether the electronic coupon wins the lottery (S620). Then, the electronic coupon winning confirmation module 110 specifies the electronic coupon issued by the member company currently visited by the user among the electronic coupons reserved for use by referring to the electronic coupon using reservation DB 170 with the user identification code (S630). The electronic coupon issuance history DB 150 is searched again to determine whether the next electronic coupon wins the lottery by specifying the electronic coupon set to which the specified electronic coupon belongs (S640). Then, the result of the lottery winning of the electronic coupon is transmitted to the winning confirmation program through the wireless Internet network. Accordingly, the winning confirmation program outputs the result of the lottery winning through the display provided in the camera phone 27 of the shop manager (S650).

If it is confirmed whether or not to win the lottery ticket of the electronic coupon using the electronic coupon bag as described above, the user does not need to download the individual electronic coupons individually, because only one electronic coupon can be stored in the mobile terminal 40, the electronic coupon conveniently Will be available.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described. For example, the present invention should be construed that the technical scope of the present invention is not only a barcode but also an electronic coupon identification code in the case of being distributed in the form of an image.

According to an aspect of the present invention, by providing a coupon marketing system encompassing on / offline provides a member company an opportunity to expand the cost-effective economic marketing policy.

According to another aspect of the present invention, away from the existing coupon that provides only a fixed benefit of a specific product / service, users can receive a variable discount by the lottery of the electronic coupon when purchasing the product they need, both member companies and users May be interested in operating and using coupons.

According to another aspect of the present invention, the entire process of issuance, lottery, and discount of the electronic coupon is automated through the information communication network, thereby enabling effective and inexpensive coupon marketing policy.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 is a network diagram illustrating a method of operating a lottery-type electronic coupon composed of a bar code according to an embodiment of the present invention.

2 is a flow chart illustrating an electronic coupon issuing process according to an embodiment of the present invention.

3 is a flow chart illustrating an electronic coupon issuing process according to an embodiment of the present invention.

4 is a flowchart illustrating a process of confirming an electronic coupon lottery winning in accordance with an embodiment of the present invention.

5 is a flowchart illustrating a process of using an electronic coupon reservation and an electronic coupon bag according to an embodiment of the present invention.

6 is an exemplary view of a screen for an electronic coupon selection page according to an embodiment of the present invention.

Claims (20)

The coupon management system distributes the barcode electronic coupon issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. In (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which is accessed by users. Posting electronically to the electronic coupon distribution that can be, while constructing the electronic coupon table with the electronic coupon issuance history and transmitting to the POS terminal provided in the member company shop; (b) As the issuance of a predetermined barcode electronic coupon is requested from the user terminal accessing the electronic coupon distribution center, a text message including a URL callback for downloading the barcode electronic coupon to the user's mobile terminal is moved. Transmitting to a mobile terminal of a user through a communication company system; (c) When the user accesses the coupon management system through the wireless internet network by the URL callback using the mobile terminal, the user's movement by encoding the identification code of the electronic coupon requested for issuance in step (b) into a barcode. Downloading to the terminal; (d) in response to a user presenting a barcode electronic coupon at the time of payment of a purchase price at a member company store, the electronic coupon being scanned and decoded by a barcode reader and inputted to the POS terminal; And (e) the POS terminal inquires the electronic coupon table transmitted in the step (a) using the decoded electronic coupon identification code and outputs the lottery winning or not and the pre-allocated winning benefit information of the electronic coupon on a display; Operating the lottery-type electronic coupon consisting of a bar code comprising the; step of applying the benefit to the purchase price. The method of claim 1, The benefit is a discount on the price of goods traded at member stores, The electronic coupon issuance application information operating method of the lottery-type electronic coupon consisting of a bar code, characterized in that it comprises the number of electronic coupons issued by the number of discounts and discounts of the number of coupons and product prices. The method of claim 1, The benefit is a free offer of prizes provided by member stores, The electronic coupon issuance application information operating method of the lottery-type electronic coupon consisting of a bar code, characterized in that it includes the number of electronic coupons issued and the number of electronic coupons for each of the prizes provided in the member shops. The method of claim 1, The benefits are proportional to the price of goods traded at member companies 'stores and can be used with cash at member companies' stores. The electronic coupon issuance application information is a method of operating a lottery-type electronic coupon consisting of a bar code, characterized in that it includes the number of electronic coupons issued by the number of coupons and the payment rate of the point (proportional to the product price). The method of claim 1, In the step (a), the coupon management system stores the lottery-type electronic coupon issuance history of the member company in the electronic coupon issuance history DB, The electronic coupon issuance history operating method of the lottery-type electronic coupon consisting of a bar code, characterized in that it comprises an identification code of each electronic coupon and the winning benefits linked to each identification code. The method of claim 5, The coupon management system is a lottery type consisting of a bar code, characterized in that to issue an electronic coupon corresponding to the number of electronic coupons issued by the member, granting the electronic coupon to the electronic coupon at random according to the winning conditions set by the member How to Operate an Electronic Coupon The method of claim 1, The electronic coupon distribution office may be an electronic coupon distribution website that a user can access through a wired internet network using a user terminal, or an electronic coupon distribution swap site that a user can access through a wireless internet network using a mobile terminal. Operation method of the lottery-type electronic coupon consisting of a bar code. The method of claim 7, wherein The method of operating the lottery-type electronic coupon consisting of a bar code, characterized in that the posting of the lottery-type electronic coupon in (a) is categorized hierarchically by region, industry type or product. The method of claim 8, The coupon management system receives the standard information for the hierarchical categorization at the member company registration step, or while receiving the electronic coupon issuance application information, The coupon management system of the lottery-type electronic coupon consisting of a bar code, characterized in that the hierarchical categorization of the lottery-type electronic coupon by using the hierarchical categorization criteria information provided by the member to the electronic coupon distribution office. How to operate. The method of claim 1, The electronic coupon table is a method of operating a lottery-type electronic coupon consisting of a bar code, characterized in that it comprises the benefits issued according to the issued electronic coupon identification code and each identification code. The method of claim 1, In the step (a), as the electronic coupon issuance application information, the product information to be provided to the benefit given by the lottery winning of the electronic coupon is further input from the member company terminal to issue an electronic coupon, The electronic coupon table further includes product information to be applied to the benefits of winning the lottery, In the step (e), the POS terminal operating the lottery-type electronic coupon consisting of a bar code, characterized in that also outputs the product information that is given a winning benefit when outputting the lottery winning result of the electronic coupon on the display. The method of claim 1, In the step (e), the benefit given to the user according to the winning result of the lottery-type electronic coupon is a lottery-type electronic coupon consisting of a bar code, characterized in that the price discount, giveaway, or point payment in proportion to the price of the product How to operate. The method of claim 1, After the step (e), the step of earning a discount or points given as a benefit according to the winning of the electronic coupon in the POS terminal; operating method of the lottery-type electronic coupon consisting of a bar code further comprising. The coupon management system distributes the barcode electronic coupon issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. In (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which is accessed by users. Posting electronically to the electronic coupon distribution that can be, while constructing the electronic coupon table with the electronic coupon issuance history and transmitting to the POS terminal provided in the member company shop; (b) As the issuance of a predetermined barcode electronic coupon is requested from the user terminal that accesses the electronic coupon distribution center, the identification code of the barcode electronic coupon is encoded into a barcode to use the MMS service of the mobile communication company system. Transmitting to a mobile terminal; (c) as the user presents the barcode electronic coupon received in step (b) when the user pays for the purchase of the product at the member company store, the electronic coupon is scanned and decoded by the barcode reader and input to the POS terminal; And (d) the POS terminal queries the electronic coupon table transmitted in the step (a) using the decoded electronic coupon identification code and outputs the lottery winning information and the pre-allocated winning benefit information of the electronic coupon on a display; Operating the lottery-type electronic coupon consisting of a bar code comprising the; step of applying the benefit to the purchase price. The coupon management system distributes the barcode electronic coupon issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. In (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which users can access Electronically posting to an electronic coupon distribution office; (b) As the issuance of a predetermined barcode electronic coupon is requested from the user terminal accessing the electronic coupon distribution center, a text message including a URL callback for downloading the barcode electronic coupon to the user's mobile terminal is moved. Transmitting to a mobile terminal of a user through a communication company system; (c) When the user accesses the coupon management system through the wireless internet network by the URL callback using the mobile terminal, the user's movement by encoding the identification code of the electronic coupon requested for issuance in step (b) into a barcode. Downloading to the terminal; (d) As a user presents a barcode electronic coupon at the time of payment for a purchase of a product at a member company store, the barcode electronic coupon is photographed by a PC camera provided in the member company terminal and decoded by a winning confirmation program mounted on the member company terminal. The electronic coupon identification code is read and transmitted to the coupon management system; And (e) The coupon management system inquires the electronic coupon issuance history of the member company with the electronic coupon identification code and transmits the lottery winning or not and the pre-allocated winning benefit information of the barcode electronic coupon photographed by the PC camera to the member company terminal Operating the lottery-type electronic coupon consisting of a bar code, characterized in that it comprises a; so that the benefits can be applied to the purchase price. The coupon management system distributes the barcode electronic coupon issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. In (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which users can access Electronically posting to an electronic coupon distribution office; (b) As the issuance of a predetermined barcode electronic coupon is requested from the user terminal accessing the electronic coupon distribution center, a text message including a URL callback for downloading the barcode electronic coupon to the user's mobile terminal is moved. Transmitting to a mobile terminal of a user through a communication company system; (c) When the user accesses the coupon management system through the wireless internet network by the URL callback using the mobile terminal, the user's movement by encoding the identification code of the electronic coupon requested for issuance in step (b) into a barcode. Downloading to the terminal; (d) As the user presents a barcode electronic coupon at the time of payment for the purchase of the product at the member company store, the barcode electronic coupon is photographed by the camera phone of the member company store manager and decoded by a winning confirmation program mounted on the camera phone. Transmitting the electronic coupon identification code to the coupon operation system through a wireless internet network; And (e) The coupon management system inquires the electronic coupon issuance history of the member company using the electronic coupon identification code and transmits the lottery winning or not and the pre-allocated winning benefit information of the barcode electronic coupon photographed by the camera phone to the camera phone. By doing so, the benefit to be applied to the purchase price of the product; operating method of the lottery-type electronic coupon consisting of a bar code comprising a. The coupon management system distributes the barcode electronic coupon issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. In (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which users can access Electronically posting to an electronic coupon distribution office; (b) As the issuance of a predetermined barcode electronic coupon is requested from the user terminal that accesses the electronic coupon distribution center, the identification code of the barcode electronic coupon is encoded into a barcode to use the MMS service of the mobile communication company system. Transmitting to a mobile terminal; (c) As the user presents a barcode electronic coupon at the time of payment for the purchase of the product at the member company store, the barcode electronic coupon is photographed by a PC camera provided in the member company terminal and decoded by a winning confirmation program mounted on the member company terminal. The electronic coupon identification code is read and transmitted to the coupon management system; And (d) The coupon operation system inquires the electronic coupon issuance history of the member company using the electronic coupon identification code, and the lottery winning or not and the pre-allocated winning benefit information of the barcode electronic coupon photographed by the PC camera to the member company terminal. Operating the lottery-type electronic coupon consisting of a bar code comprising a; by transmitting, so that the benefits can be applied to the purchase price of goods. The coupon management system distributes the barcode electronic coupon issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. In (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which users can access Electronically posting to an electronic coupon distribution office; (b) As the issuance of a predetermined barcode electronic coupon is requested from the user terminal accessing the electronic coupon distribution center, the identification code of the electronic coupon requested for issuance is encoded into a barcode to use the user using the MMS service of the mobile communication company system. Transmitting to the mobile terminal of the; (c) As the user presents the barcode electronic coupon at the time of payment for the purchase of the product at the member company store, the barcode electronic coupon is photographed by the camera phone of the member company store manager and decoded by the winning confirmation program mounted on the camera phone. Transmitting the electronic coupon identification code to the coupon operation system through a wireless internet network; And (d) The coupon management system inquires the electronic coupon issuance history of the member company using the electronic coupon identification code and transmits the lottery winning or not and the pre-allocated winning benefit information of the barcode electronic coupon photographed by the camera phone to the camera phone. Operating the lottery-type electronic coupon consisting of a bar code comprising a; by transmitting, so that the benefits can be applied to the purchase price of goods. The coupon management system distributes the barcode electronic coupon bag issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. To (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which users can access Electronically posting to an electronic coupon distribution office; (b) by using the user terminal to access the electronic coupon distribution office to collect the electronic coupon in the electronic coupon bag distinguished by the user identification code to make a reservation for use as a database of the user's electronic coupon reservation reservation step; (c) issuing a barcode electronic coupon bag encoded with information including a user identification code assigned to the electronic coupon bag to a user's mobile terminal at the user's request; (d) the barcode electronic coupon bag presented at a member company's store is decoded after being photographed by a PC camera or a member's camera phone provided in the member company terminal, and decoded to be read and transmitted to the coupon operation system; And (e) The coupon management system inquires the user's electronic coupon use reservation details by using the user identification code to specify the electronic coupon of the member company and the electronic coupon issuance history of the member member to query the lottery winning and Operating the lottery-type electronic coupon consisting of a bar code comprising a; by notifying the member company with pre-allocated winning benefits information, so that the benefits can be applied to the purchase price. The coupon management system distributes the barcode electronic coupon bag issued by the member company to the user's mobile terminal, and provides the user with a predetermined benefit allocated to the electronic coupon through probabilistic winning of the electronic coupon identification code. To (a) receives the electronic coupon issuance application information including the number of issuances of electronic coupons, probabilistic winning conditions and the benefits of the lottery from the member terminal, and issues a lottery-type electronic coupon with an identification code, which is accessed by users. Posting the electronic coupon at an electronic coupon distribution office, and transmitting the table of the issued electronic coupons to a POS terminal of a member company; (b) by using the user terminal to access the electronic coupon distribution office to collect the electronic coupon in the electronic coupon bag distinguished by the user identification code to make a reservation for use as a database of the user's electronic coupon reservation reservation On the other hand, transmitting the electronic coupon identification code and the user identification code reserved for use to the POS terminal of the member company; (c) linking the user identification code to the reserved electronic coupon identification code included in the electronic coupon table by the POS terminal; (d) issuing a barcode electronic coupon bag encoded with information including a user identification code assigned to the electronic coupon bag to a user's mobile terminal at the user's request; (e) scanning and decoding the barcode electronic coupon bag presented at a member company's store by a barcode reader linked to the POS terminal, and inputting a user identification code assigned to the electronic coupon bag to the POS terminal; And (f) The POS terminal checks the electronic coupon table with the user identification code, specifies the electronic coupon identification code linked with the user identification code, determines whether a predetermined benefit is granted to the identification code, and wins the lottery ticket of the electronic coupon. And outputting pre-allocated winning benefit information through a display so that the benefit can be applied to a purchase price of a product.