KR20050032710A - Method for operating advertisement system through on line and off line - Google Patents

Abstract

A method for operating an advertisement system through on/off-line is provided to gain profits for an advertiser, a customer, and an advertising agency, to double the advertising effect, and to check the profits according to a sale by storing statistics of the sale. An operating system of an advertising system includes an advertiser(10), an advertising agency(20), and a customer(30). The advertiser(10) and the customer(30) are connected to the advertising agency(20) through the Internet using a wire/wireless communication device. The advertising agency(20) consists of the head office, a branch, or an agency.

Description

Operation method of advertising system using online and offline {METHOD FOR OPERATING ADVERTISEMENT SYSTEM THROUGH ON LINE AND OFF LINE}

The present invention relates to a method of operating an advertising system using online and offline. More specifically, both advertisers, customers, and advertising agencies can obtain profits through efficient distribution of revenues based on efficient advertising and sales. The present invention relates to a method of operating an advertisement system using on-offline.

Advertisements such as flyers and stickers, which are currently common, are indiscriminately provided to consumers, and thus are treated as environmentally harmful elements rather than effects of advertisement through information provision. In addition, the existing form of advertising has a short-term extinction and thus does not exhibit the maximum advertising effect, and the advertising agency requires only one-sided spending of the advertising cost to the advertisers, which leads to structural problems in transferring to customers and generating a large number of revenues. Presenting difficulties.

Therefore, the present invention intends to propose a method of operating an advertisement system that enables a large number of users to generate additional profits along with an increase in advertisement effect and can provide a higher level of customer service than before.

The present invention has been made in order to solve the above problems, the purpose of which is to allow both advertisers, customers and advertising agencies to get profits, but to double the advertising effect, database according to sales statistics In addition, it is possible to check the profit according to sales and to provide a method of operating an advertising system using online and offline to perform customer management services.

The present invention for achieving the above object is the step of the advertiser applies to the advertising agency through the on-offline and register as an affiliated store; The advertising agency pays the advertisement products, gift certificates, and promotional stickers to the advertiser on-offline according to the advertisement application of the advertiser, and displays the advertisement of the advertiser on the homepage of the head office; An advertiser distributing an advertisement product, a gift certificate, and a promotional sticker to an on-offline customer for an advertisement of the company; After the customer accesses the head office of the advertising agency to download the discount voucher to use the merchant or to purchase the product through the online input of the serial number using the distributed gift certificate; Advertising agency statistically the sales profits of the purchase of the product when the customer purchases the product by using the gift certificate and distributes the revenue according to the branch, agency or advertiser accordingly; Allowing a branch or agency of an advertising agency or an advertiser to check their revenue statistics in real time through the homepage of the head office; The advertising agency is characterized in that it comprises a step of providing a prize to the customer by drawing a purchase / payment completed gift certificate.

In addition, the branch of the advertising agency can check the sales statistics of the jurisdiction agency and advertisers (merchants) in real time, the agency of the advertising agency is characterized in that the sales statistics of the jurisdiction advertisers can be confirmed in real time.

In addition, the advertising agency and the advertiser is characterized by using the database revenue statistics as a customer management service.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

1 is an operation diagram showing an example of the operating system of the advertising system using the on-offline according to the present invention, Figure 2 is a block flow diagram showing an operating method of the advertising system using the on-offline according to the present invention.

As shown in FIG. 1, the operating system of the advertisement system applied to the present invention is formed by interconnecting an advertiser 10, an advertisement agency 20, and a customer (consumer) 30. At this time, the advertiser 10 and the customer 30 is made to be configured to be connected to the online advertising agency 20 through the Internet using a wired / wireless communication, it is preferable to include a linkage configuration through offline. Can be. Here, the advertising agency 20 may be composed of the head office, branch offices and distributors and has a franchise form.

As shown in FIG. 2, an advertiser applies an advertisement to an advertising agency through online or offline and registers as an affiliated store. At this time, the advertiser can apply for advertisement at any place of the head office, branch office or agency of the advertising agency, as well as online or offline advertisement application, and the advertisements applied through the branch office or distributor are accumulated in each head office or agency at the head office. do. Here, the advertiser can search for a branch or agency when applying for an online advertisement and apply for the advertisement where he / she wants.

When the advertising agency registers the affiliated store according to the advertisement application of the advertiser, the company establishes a database for checking the additional revenue online and managing the advertiser through the headquarters homepage, designs advertisement products, gift certificates and promotional stickers, and pays them to the advertiser. Place your ad on the homepage. At this time, the form of payment to the advertiser is made online and offline distribution, which is provided as an electronic image file on the online to be used after the printer output, and pays advertising (art advertising products) advertising printed on the offline. Here, the art advertisement product is produced in a display type with an interior, and it is desirable to additionally attach beneficial living information and the like in order to achieve the maximum advertisement effect.

Advertisers distribute advertising products, gift certificates, and promotional stickers paid by advertising agencies to customers online and offline. At this time, the distribution form via online or offline is distributed in the same manner as above.

Here, as shown in FIG. 3, the gift certificate 40 distributed to the customer has a unique serial number 41, which has a unique code of the branch / agent / advertiser (merchant), so that all statistical data can be confirmed. Advertising agency enables advertiser management, advertisers customer management. For example, if the unique serial number is "A050600999", the letter A means branch offices (Seoul, Busan, Daegu, Gwangju, etc.), and the first two digits 05 indicate agents (Gangnam, Gangseo, Gangbuk, Seocho, etc.). The next three digit number 060 indicates the business status of the advertiser (merchant) (Chinese cuisine, pizza, chicken, etc.), and the next four digit number 0999 means the number of customers. At this time, the branch office can check the sales statistics of the jurisdiction and the advertiser (merchant) by entering only A. The dealer can check the sales statistics of the jurisdiction affiliate by entering only A05, and the advertiser can check the customer sales statistics by entering A05060. It becomes possible.

When the advertisement agency's homepage is announced by the distribution operation of the advertiser, the customer accesses the homepage to purchase the product in order to purchase the product at a low price by using the acquired gift certificate, and downloads a discount certificate from the connected homepage You will be provided with a service to receive a certain amount of discount. At this time, the purchase of goods on-line can also be made and the purchase of goods through the branch or dealership is databased by cumulative statistics by the branch or dealer through the connection with the head office.

When the customer accesses the homepage, he / she must enter the unique serial number on the gift certificate online when purchasing the product using the gift certificate, so that the customer can purchase the product cheaply and the advertising agency can generate the profits from the sale of the product. do. In addition, the advertising agency distributes revenue from the purchase of goods to headquarters / branches / agents and advertisers and statistically database them.

The database sales statistics support the branch offices, distributors or advertisers to check their revenue statistics in real time through the homepage. Here, the branch office can check the sales statistics of the jurisdiction and the advertiser (merchant), the agency can check the sales statistics of the jurisdiction advertiser, the advertiser can check the customer sales statistics. Furthermore, through the sales statistics database, the advertising agency can perform customer relationship management (CRM) for the advertiser, and the advertiser can perform the customer management service.

In addition, the advertising agency draws a gift voucher that has been purchased / paid to give a prize to the customer. At this time, the advertising agency draws only the unique serial number written in the gift certificate, and the prize delivery according to the prize winning can be delivered to the customer through the advertiser after the advertising agency delivers to the advertiser, thereby increasing the intimacy between the advertiser and the customer. Service to provide instruments.

The operating method of the advertising system using the on-offline according to the present invention is not particularly limited by the specific embodiments and the accompanying drawings as described above, it is different by those skilled in the art within the scope of the technical idea of the present invention It will be apparent to those skilled in the art that the design changes to various forms and falls within the scope of the present invention.

As described above, according to the operating method of the advertising system using the on-offline according to the present invention, both the advertiser, the customer, and the advertising agency can obtain the profit, and can double the advertising effect through the on-offline and There is usefulness in maintaining close ties.

1 is an operation diagram showing an example of the operating system of the advertising system using the on-offline according to the present invention.

Figure 2 is a block flow diagram illustrating a method of operating an advertising system using on-offline in accordance with the present invention.

3 is a view showing an example of a gift certificate applied to the present invention.

<Explanation of symbols for the main parts of the drawings>

10: Advertiser 20: Agency

30: Customer 40: Gift Certificate

41: Unique serial number

Claims (3)

An advertiser applying for an advertisement with an advertising agency through on-offline and registering as an affiliated store; The advertising agency pays the advertisement products, gift certificates, and promotional stickers to the advertiser on-offline according to the advertisement application of the advertiser, and displays the advertisement of the advertiser on the homepage of the head office; An advertiser distributing an advertisement product, a gift certificate, and a promotional sticker to an on-offline customer for an advertisement of the company; After the customer accesses the head office of the advertising agency to download the discount voucher to use the merchant or to purchase the product through the online input of the serial number using the distributed gift certificate; Advertising agency statistically the sales profits of the purchase of the product when the customer purchases the product by using the gift certificate and distributes the revenue according to the branch, agency or advertiser accordingly; Allowing a branch or agency of an advertising agency or an advertiser to check their revenue statistics in real time through the homepage of the head office; Advertising agency operating method of the advertising system using online and offline, characterized in that it comprises the step of providing a prize to the customer by drawing a purchase / payment completed vouchers. The method of claim 1, The branch of the advertising agency can check the sales statistics of the jurisdiction and the advertisers (merchants) in real time, and the agency of the advertising agency can check the sales statistics of the jurisdiction advertisers in real time of the advertising system using online and offline How it works. The method of claim 1, The advertising agency and the advertiser operating method of the advertising system using the online and offline, characterized in that to use the database revenue statistics as a customer management service.