KR20040090342A - Method and System for providing an Advertisement and Coupon Service of local Shop Information using an wired Telephone connected to Internet - Google Patents

Abstract

PURPOSE: A system and a method for a regional AD(ADvertisement)/coupon service using an Internet based telephone are provided to enable a user to receive the AD/coupon information of a regional downtown in real-time and use the information in a desired time by using the telephone equipped with a web based browser. CONSTITUTION: A connection manager(103) manages connection with subscriber terminals(101,102) used by a subscriber of the downtown or a home and formed by the telephone connecting to the Internet. A session information manager(104) manages subscriber information such as registration information and service information of the subscriber, and session information. Databases(105,106,108) store the subscriber information, the session information, and the AD/coupon information requested from the subscriber. A push processor(107) transmits a message guiding the AD/coupon information in a push form by obtaining the subscriber information in a region through the session information manager based on the AD/coupon information stored in the database. A web processor(109) provides a web based application program related to the AD/coupon to the user connecting through the subscriber terminal.

Description

System and method for providing localized advertisement and coupon service using internet based wired telephone {Method and System for providing an Advertisement and Coupon Service of local Shop Information using an wired Telephone connected to Internet}

The present invention relates to a system and a method for providing a regional center advertisement and coupon service using an internet-based wired telephone and a computer readable recording medium recording a program for realizing the method. The system and the method and the program for realizing the method and the program for realizing the above method using the internet-based landline telephone which provides the area-based advertisement and discount coupon service to the landline telephone having the function. The present invention relates to a readable recording medium.

With the spread of high-speed Internet service, Internet-based advertising service is actively provided in various forms such as PC (PC: E-mail, Web-based advertising (banner, discount coupon, pop-up, ..) for users). It is becoming.

PC (Personal Computer) based online advertising service is activated based on the web or E-mail, and mobile advertising service using mobile phone is a type of messaging service using wireless internet or short message service (SMS). Is being activated.

Due to the characteristics of the Internet, existing advertisements tended to target all Internet users, not local-based advertisements. Of course, if a user registered his / her active area, the advertisement information could be delivered centered on that area. However, in order to send specific advertisements centered on each region to each user, the advertisement service provider targets all Internet users. In fact, there was a problem that it is not easy to find a wide range of advertising targets that advertisers want to advertise. That is, there is a problem that it is difficult to provide a satisfactory service for the user due to lack of regionally-oriented advertising on the Internet.

Recently, the location based service (LBS) based advertisement using a mobile phone has been in the spotlight because it can selectively receive the location information centered on the user's location.

The technology related to these regionally-oriented advertising services is described in "Commerce Method Using Local Unit Search System (Application No. 10-2000-76700, Publication Date 2002/6/21)", "Customized Advertisement on Multiple Client Systems Connected to Local Area Network. Method and system for providing the same (Application number 10-2000-43954, published date 2/2/2002) "and" Information service method and system using the location information of the mobile communication terminal (application number 10-2000-48092, Date of publication 2002/2/27).

However, housewives and elderly people who are not used to PCs or mobile phones are not easy to deliver advertisements using wired or wireless Internet, and there is a problem that even small businesses or shops with regional centers are recognized as distance services. .

The present invention has been made to solve the problems described above, by using a landline phone equipped with a dedicated web-based browser connected to the Internet to receive real-time advertising and discount coupon information of the local shopping mall users want to see To provide a system and a computer readable recording medium recording the method and the program for realizing the method using the Internet-based landline telephone to enable the use of such information when the purpose There is this.

1 is a diagram illustrating an embodiment of a system for providing a regional center advertisement and coupon service using an internet-based landline telephone according to the present invention.

Figure 2 is another embodiment configuration for a system for providing a center-based advertising and coupon services using the Internet-based landline telephone in accordance with the present invention.

Figure 3 is an embodiment flow diagram for the registration and provision of advertisements / coupons in a method for providing a regional center advertising and coupon services using the Internet-based landline telephone according to the present invention.

Figures 4a and 4b is an embodiment flow diagram for the inquiry and use of advertising / coupons in a method of providing a regional center advertising and coupon services using the Internet-based landline telephone according to the present invention.

* Explanation of symbols for the main parts of the drawings

101: home terminal 102: mall terminal

103: access server 104: session information management server

105: session information DB 106: subscriber information DB

107: web server 108: advertising / coupon information DB

109: PUSH server 201: advertising / coupon production and registration module

202: advertisement / coupon sending module 203: user service module

204 advertising / coupon information DB 205: subscriber information DB

206: store customer information DB 207: PUSH receiving module

208: terminal dedicated web browser

A system of the present invention for achieving the above object is an advertisement service system, comprising: connection management means for managing a connection with a subscriber terminal of a landline telephone to which the Internet used by a subscriber of a shopping mall or a home is connected; Session information management means for managing subscriber information and session information such as subscriber registration information and service information; Storage means for storing the subscriber information, the session information, and advertisement / coupon information requested from the mall subscriber; Based on the advertisement / coupon information stored in the storage means, the subscriber information of a corresponding region is obtained through the session information management means, and a message for guiding the advertisement / coupon information in a push form is transmitted. Push processing means for; And web processing means for providing a web-based application program related to advertisements / coupons to the user accessing through the subscriber terminal.

In addition, another system of the present invention, in the advertising service system, the commercial subscriber / advertising / coupon registration means for receiving an online connection to the desired advertising / coupons to receive and register the corresponding information; Advertisement / coupon information storage means for storing and managing information on the advertisement / coupon of the mall subscriber registered through the advertisement / coupon registration means; Subscriber information storage means for storing and managing information on a subscriber which is a target of a service through the advertisement / coupon; Session information management means for managing information about the session such as Internet address information and connection status of each subscriber; The advertisement / coupon information to be sent is inquired in the advertisement / coupon information storage means, the local subscriber is confirmed in the subscriber information storage means according to the registered condition, and the shipment information for each subscriber is obtained through the session information management means. Advertisement / coupon sending means for sending via a push method to the subscriber's Internet-based landline telephone having a browser; Inquiry, deletion, and reservation / order for the advertisement / coupon message received from the home and shopping subscriber using the Internet-based landline telephone, and the request for sending the advertisement / coupon message User service processing means for performing inquiry, deletion, and reservation / order processing on the reservation / order for the advertisement / coupon from a mall subscriber; And store customer information management means for storing and managing information on the store subscriber who has requested to send the advertisement / coupon message so as to perform service request processing from the subscriber according to the advertisement / coupon. do.

In addition, the method of the present invention, in a method for providing an advertisement and coupon service applied to a system for providing a center-centered advertisement and coupon service using an internet-based landline telephone, requesting the production and registration of an advertisement / coupon from a subscriber. Receiving first step; A second step of registering and storing the advertisement / coupon and related information produced according to a request from the mall subscriber; And selecting a corresponding local subscriber according to the scheduling information given for the registered advertisement / coupon, and providing information about the advertisement / coupon to the internet-based landline telephone of the local subscriber through a push method. Characterized in that it comprises a step.

The present invention also provides a system for providing advertisements and coupon services including a processor, comprising: a first function for requesting production and registration of advertisements / coupons from a mall subscriber; A second function of registering and storing the advertisement / coupon and related information produced according to a request from the mall subscriber; And selecting a corresponding local subscriber according to the scheduling information given for the registered advertisement / coupon, and providing information about the advertisement / coupon to the internet-based landline telephone of the local subscriber through a push method. A computer readable recording medium having recorded thereon a program for realizing the function is provided.

In order to implement the area-based advertising and coupon service using the landline phone proposed by the present invention, a landline phone terminal implementation technology having an internet access function, a server system construction and application software for providing an advertisement / coupon service, an access communication protocol technology, etc. Required.

In other words, the present invention is to use the landline phone equipped with a dedicated web-based browser that is always connected to the Internet to receive and use in real time advertising and discount coupon information of the local mall, to provide such services Additional hardware and software modules need to be mounted as well as server systems for providing advertising / coupon services. The advertisement / coupon server system includes a connection system for managing access of a terminal, a session management server for managing terminal information and session information, a web server for providing web-based information, and a push for delivering advertisements / coupons in the form of a push. PUSH) server. The handset includes a modem and access port that handles Internet service methods such as Asymmetric Digital Subscriber Line (ADSL), a public switched telephone network (PSTN) phone port, an operating system capable of loading various applications, and a dedicated device. A web based browser is required.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of a system for providing a regional center advertisement and coupon service using an internet-based wired telephone according to the present invention.

1 is a block diagram of a landline-based advertising / coupon service system according to the present invention, a home terminal 101 made for a general home, a home terminal 102 made for a local mall, a subscriber terminal 101 Access server 103, which maintains connection 102 at all times, session information management server 104 for managing session information and subscriber information (registration information, service information), session information database (DB: Database) 105, Subscriber information DB 106, a push (PUSH) server 107 for inquiring information from the advertisement / coupon information DB 108 and transmits it as a push message (PUSH) 107, a web server providing a web-based application related to advertising / coupons 109.

In the above system, the regional-centered advertisement and coupon service according to the present invention requests production and registration of advertisements / coupons through a shopping mall terminal 102 and the like in a local mall, and creates an advertisement in a corresponding local franchise company to create an access server. It registers with the advertisement / coupon system as shown in FIG. 1 from 103 to web server 109. The information registered in the advertisement / coupon system 103 to 109 is sent to the local subscribers by internal designated scheduling algorithm, and the local subscribers perform the order / reservation request using the received advertisement / coupon information. Of course, at this time, the local subscribers have their home terminals 101 and receive and utilize information. Finally, order / reservation request information is received and processed / notified at the local mall.

Figure 2 is another embodiment configuration for a system for providing a regional center advertisement and coupon service using the Internet-based landline telephone according to the present invention.

Figure 2 is another embodiment configuration of a wireline-based advertising / coupon service system according to the present invention, advertising / coupon production and registration module 201, advertising / coupon sending module 202, user service module 203, Advertisement / coupon information DB 204, subscriber information DB 205, mall customer information DB 206, PUSH receiving module 207, terminal-specific web browser 208, and the like.

The home and mall terminals have a dedicated web that can use a push receiving module 207 that can receive push messages from the server and an advertisement / coupon user service module 203 located on the server in a web manner. The browser 208 is mounted.

In the commercial terminal, if a request is made to a local franchise company by telephone or online, the local franchise company requests (1), and the local franchise company accesses the advertisement / coupon system and uses the advertisement / coupon production and registration module 201. Create and register in the advertisement / coupon information DB 204 (2). At the time of registration, detailed information such as sending area, sending period, frequency and discount rate will be entered.

The advertisement / coupon sending module 202 inquires the advertisement / coupon information to be sent from the advertisement / coupon information DB 204 and inquires the local subscribers from the subscriber information DB 205 according to the registered condition, thereby obtaining IP information and access of each subscriber. The state and the like are extracted from the session information management server 104 and sent (3). The sent message is received by the PUSH receiving module 207 of the terminal and delivered to the dedicated web browser 208 to be shown to the user (4). The user may view and use the received advertisement / coupon through the advertisement / coupon message window of the dedicated web browser 208 (5).

3 is a flowchart illustrating an embodiment of registering and providing an advertisement / coupon in a method of providing a regional center advertisement and coupon service using an internet-based wired telephone according to the present invention.

3 shows a procedure of registering and providing a landline-based advertisement / coupon according to the present invention. First, a user of a local shopping mall requests the production and registration of an advertisement / coupon using his shopping mall terminal (301), and an advertisement / Create and register a coupon (302). Specifically, the franchise company is to create an advertisement or coupon in accordance with the requirements of the local shopping mall and register in the advertisement / coupon information database (DB).

Next, the advertisement / coupon system sends a subscriber to a region corresponding to the advertisement / coupon (303). That is, the push server 107 or the advertisement / coupon sending module 203 inquires the advertisement / coupon information registered at the corresponding time, and extracts information about subscribers in the region to which the corresponding advertisement / coupon is to be sent. This is handled by obtaining the connection status with the subscriber's terminal IP (Internet Protocol) from the access management server. The advertisement / coupon arrival message is transmitted to each subscriber station, and the advertisement / coupon information received by the subscriber is registered in the subscriber information DB. In this way, the push processing of the advertisement / coupon is performed.

The advertisement / coupon arrival message sent through the push processing at the server side is processed 304 so that the home user can view the push / receive module of the subscriber terminal through the dedicated web browser.

Finally, the home user confirms the arrival of the advertisement / coupon through the advertisement / coupon notification message through the terminal-only web browser (305). That is, the home user may know the arrival of the advertisement / coupon message through the advertisement / coupon notification message displayed on the terminal-only web browser (displayed as 'new N / M total').

4A and 4B are flowcharts illustrating an example of inquiring and using advertisements / coupons in a method of providing a regional center advertisement and coupon service using an internet-based landline telephone according to the present invention.

4A and 4B illustrate an example of a wireline-based advertisement / coupon inquiry and use procedure according to the present invention, which will be shown following registration and provision of the advertisement / coupon presented through FIG.

First, a user presses an advertisement / coupon message window through a terminal-specific web browser to inquire (401). At this time, the user requests a query based on the total number of confirmed advertisements / coupons and the number of new advertisements / coupons that were not checked before (N new / M total).

Next, the dedicated web browser inquires and outputs a list of advertisements / coupons received from the user (402). Advertisement / coupon information within the validity period is displayed by displaying the date of receipt, the name of the store, the title, confirmation / unconfirmed, use of the coupon, etc. in order of the latest reception date.

When the user selects one from the inquired list, the corresponding advertisement / coupon information is retrieved from the advertisement / coupon information DB of the server and outputted for the user to view (403). Then, it is checked whether the information to be inquired has a discount condition and is not in use (404).

As a result of the check, if there is a discount condition and is not in use, the user provides a phone call with a registered advertisement / coupon information and a discount order / reservation function (405).

As a result of the check, if there is no discount condition or used information, the advertisement / coupon information, a phone call, and an order / reservation function are provided (406).

In response to the user's request for the use of the function for the provided function (407), it is checked (408) which function the user has selected.

As a result of the check, if the user selects the call, the user connects the phone with the corresponding shop of the advertisement / coupon message that the user is checking (409).

As a result of the inspection, if the user who checked the advertisement / coupon message for the discount order / reservation selected the discount order / reservation, the product / service type and quantity are selected as the discount amount, the order is processed at the time of order and the reservation is made at the time of reservation Time) information is input and processed for reservation (410).

As a result of the inspection, when the user selects a general order / reservation, the user selects a product / service type and quantity from the user, and orders or processes reservation (date and time) according to the user's request (411).

When the order / reservation message is notified to the mall terminal, the mall user confirms and approves / cancels (412). Specifically, first, the order / reservation information input by the home user is output in real time to the dedicated web browser of the mall terminal. At this time, the output order / reservation information may include a customer name, phone number, order history, order amount (discount display), reservation information (output-date, time, etc. only when booking). After the order / reservation information is output in this way, the user of the store receives the approval / cancellation input for the corresponding message, and a dialog box asking for the approval / cancellation is displayed, and the user of the store selects it. Finally, the order / reservation information is stored in the mall customer information DB so that the store user can inquire and manage it later.

After confirmation and approval / cancellation by the mall user, the terminal of the ordered / reserved home user receives the mall user's approval / cancellation result and provides it at the user's request (413).

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

The present invention as described above, by providing a dedicated web-based browser to the wired telephone always connected to the Internet to provide advertising and discount coupon services centered on the local shopping mall, home users are always connected to the Internet through a telephone connected to the Internet You can also receive discount information, such as push (PUSH) messages in real time, and have the effect of automatically making a phone call or order / reservation, etc. while viewing the received advertising flyers or discount coupons.

In addition, the present invention, in the shopping mall can be easily applied for advertisements and coupons for commercial households through the telephone connected to the Internet, can be issued advertising and coupons at a low cost, the advertisements provided to the telephone terminals of home users and Based on the coupon, it is effective to receive and process a telephone or online order / reservation.

In addition, the present invention, by providing a land-based advertising and coupon service using a wired telephone that is always connected to the Internet can not only establish the basis of the online commerce of local merchants, but also is not familiar with PC or wireless Internet use Even housewives and senior citizens can easily receive local mall information online and utilize it in real life without any manipulation.

In addition, the present invention provides a wireline-based supplementary service that has been upgraded to high-speed Internet subscribers that have reached a saturation level, thereby enabling the wireline service provider to generate more revenue.

Claims (9)

In the advertising service system, Connection management means for managing a connection with a subscriber station of a landline telephone connected to the Internet used by a subscriber in a shopping mall or a home; Session information management means for managing subscriber information and session information such as subscriber registration information and service information; Storage means for storing the subscriber information, the session information, and advertisement / coupon information requested from the mall subscriber; Based on the advertisement / coupon information stored in the storage means, the subscriber information of a corresponding region is obtained through the session information management means, and a message for guiding the advertisement / coupon information in a push form is transmitted. Push processing means for; And Web processing means for providing a web-based application program related to the advertisement / coupon to the user connected through the subscriber terminal System for providing a regional center of advertising and coupon services using the Internet-based landline telephone. The method of claim 1, The storage means, Session information storage means for storing the session information managed by the session information management means; Subscriber information storage means for storing the subscriber information under management of the session information management means; And Advertising / coupon information storing means for receiving and storing the requested advertisement / coupon information from the mall subscriber through the access management means. System for providing a regional center of advertising and coupon services using the Internet-based landline telephone. In the advertising service system, Advertisement / coupon registration means for receiving online access to the advertisement / coupon desired by the subscriber and receiving and registering the corresponding information; Advertisement / coupon information storage means for storing and managing information on the advertisement / coupon of the mall subscriber registered through the advertisement / coupon registration means; Subscriber information storage means for storing and managing information on a subscriber which is a target of a service through the advertisement / coupon; Session information management means for managing information about the session such as Internet address information and connection status of each subscriber; The advertisement / coupon information to be sent is inquired in the advertisement / coupon information storage means, the local subscriber is confirmed in the subscriber information storage means according to the registered condition, and the shipment information for each subscriber is obtained through the session information management means. Advertisement / coupon sending means for sending via a push method to the subscriber's Internet-based landline telephone having a browser; Inquiry, deletion, and reservation / order for the advertisement / coupon message received from the home and shopping subscriber using the Internet-based landline telephone, and the request for sending the advertisement / coupon message User service processing means for performing inquiry, deletion, and reservation / order processing on the reservation / order for the advertisement / coupon from a mall subscriber; And Mall customer information management means for storing and managing information on the mall subscriber who has requested the dispatch of the advertisement / coupon message so that service request processing from the subscriber according to the advertisement / coupon can be performed. System for providing a regional center of advertising and coupon services using the Internet-based landline telephone. The method of claim 3, wherein The advertisement / coupon information storage means, A system for providing a regional center advertisement and coupon service using an internet-based landline telephone, characterized by storing and managing detailed information about the advertisement / coupon such as a sending area, a sending period, a number of times, a discount rate, and the like. In the method of providing an advertisement and coupon service applied to a system for providing an advertisement and coupon service centered on the area using an internet-based landline telephone, A first step of receiving a request for production and registration of an advertisement / coupon from a mall subscriber; A second step of registering and storing the advertisement / coupon and related information produced according to a request from the mall subscriber; And A third step of selecting a corresponding local subscriber according to the scheduling information given for the registered advertisement / coupon and providing information on the advertisement / coupon to the internet-based landline telephone of the local subscriber through a push method; Method of providing a regional center of advertising and coupon services using the Internet-based landline telephone. The method of claim 5, wherein A fourth step of receiving and storing an order / reservation for the advertisement / coupon from the local subscriber and notifying the Internet-based landline telephone of the merchant subscriber who requested the advertisement / coupon; And A fifth step of receiving and storing the processing result of the order / reservation from the mall subscriber and notifying the local subscriber Method of providing a regional-based advertising and coupon services using an internet-based landline telephone further comprising. The method according to claim 5 or 6, The third step, A sixth step of querying information of the registered advertisement / coupon within a predetermined time; A seventh step of extracting subscriber information of a region to be sent for the corresponding advertisement / coupon; An eighth step of transmitting the arrival notification message of the advertisement / coupon to the Internet-based landline telephone of the local subscriber based on the extracted subscriber information; A ninth step of receiving a list of advertisements / coupons received from the local subscriber from the local subscriber and providing the list of advertisements / coupons received to the local subscriber; And A tenth step of receiving a selection of a specific advertisement / coupon from the local subscriber and providing details of the advertisement / coupon Method of providing a regional center of advertising and coupon services using the Internet-based landline telephone. In the advertisement and coupon service providing system having a processor, A first function of requesting production and registration of advertisements / coupons from a shopping mall subscriber; A second function of registering and storing the advertisement / coupon and related information produced according to a request from the mall subscriber; And A third function of selecting a corresponding local subscriber according to the scheduling information given for the registered advertisement / coupon and providing information on the advertisement / coupon to the internet-based landline telephone of the local subscriber through a push method; A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 8, A fourth function of receiving and storing an order / reservation for the advertisement / coupon from the local subscriber and notifying the Internet-based landline telephone of the merchant subscriber who requested the advertisement / coupon; And A fifth function of receiving and storing the processing result of the order / reservation from the mall subscriber and notifying the local subscriber A computer-readable recording medium that records a program for further realization.