KR20040034185A - Advertising method using e-mail - Google Patents

Abstract

PURPOSE: An Internet AD(ADvertisement) method using a mail is provided to minimize refusal for an AD mail of an AD target and enhance mail confirming probability by making the AD target view an AD of a concerned and related filed, and accumulating a point for AD view to the AD target registered as a member. CONSTITUTION: Membership of a user, such as an advertiser, an AD agency, a mail provider, and a general member, connecting to a mail marketing system is checked(s100). An advertiser member selects an AD target group by considering a reception approved AD, an age, and a gender(s108). The advertiser member designs/modifies the AD mail by using an AD main editor provided from the main marketing system(s110). The advertiser member reserves a forwarding time(s112). The advertiser member settles price according to a number of the AD target(s118). After confirming price settlement, the AD mail is forwarded to each AD target(s120).

Description

How to advertise online via mail {ADVERTISING METHOD USING E-MAIL}

The present invention relates to an internet advertising method through e-mail, and more specifically, the advertiser directly sends his or her own advertisement mail in a target advertisement target system in the advertisement mail system or a specific target audience already registered when the advertiser subscribes. It relates to a method of sending an advertisement mail.

The conventional advertising marketing solution using mail has the following two disadvantages.

Firstly, it is the rejection of the advertisement mail of the target person by the unilateral advertisement of the advertiser. The advertiser may know the minimum information of the target person or in some cases send the advertisement without knowing the target person's information. In addition, even if the advertiser knows the information of the target audience, the target audience does not know that their information is used for the purpose of advertising. In this case, the target person is rejected by all the advertisements coming into his mail, which causes the efficiency of the advertisement. Even if the advertisers are opted-in to accept the advertisement, the advertisement will be rejected if the target is not rewarded. Cause.

Second is the problem in the collection of new advertising data. When an advertiser sends an advertisement to an e-mail that has already been used for his or her own advertisement, and compares it, it can be seen that there is a significant difference in the advertisement effect. In other words, the target audience who has received the same advertisement many times may feel rejected for the advertisement, and the target audience is likely to opt out of the advertisement. In case of rejection, the advertiser can no longer send the advertisement of the company by the mail. In view of these points, the advertisement system is important to add new mail data as well as the amount of mail data or mail data information, but it is not easy to add such data.

Accordingly, the present invention has been made to solve this problem, the object of the present invention to compensate for the two disadvantages of the above-described conventional mail advertising marketing solution, through the mail to maximize the advertising efficiency through the information connectivity between the advertiser and the target audience The purpose is to provide an advertising method.

More specifically, firstly, based on the mutual agreement between advertisers and subjects, and the mutual agreement about sending and receiving advertisement mails, the subjects can see advertisements of interests and related fields. Earn points as a reward for viewing advertising mail. By doing so, the target audience is to provide a method of advertising that can reduce the rejection of the advertisement mail to the minimum and increase the possibility of checking the mail.

Second, by providing a method for adding new mail data in addition to the existing mail data for a large number of target audiences, it is possible to reduce the cost and time for adding new mail data in the future, and to keep advertisers new mail data. It is to provide an advertising method that can increase the satisfaction with the advertising system by adding.

Third, the advertiser directly provides an advertisement mail using an advertisement mail editor in an advertisement mail system, and then provides an advertisement mail sending method that a target desired by the advertiser or an advertiser sends to a specific user who is already registered upon subscription.

Fourth, in terms of technical aspects, by reinforcing the shortcomings of the conventional mail system, and implementing the membership of advertisers and target audiences to deal with the data of more huge and diverse information. In other words, when the number of advertisers reaches tens of thousands or hundreds of thousands, the amount of mail transmission data and unsubscribe management data can increase from billions to billions of data, which can overload the DB server. It is impossible to handle. If such data is stored on the advertiser's PC, data loss or security problems will occur. Thus, basic personal management or mail data source is managed in DB, and data of sending / receiving is stored in advertiser's personal XML file on server to provide advertisement method that can greatly reduce DB load.

1 is a conceptual diagram of a system for explaining an internet advertising method through mail according to the present invention.

2 is a system configuration diagram of FIG. 1.

3 is a diagram illustrating an Internet advertisement processing flow through a mail according to the present invention.

4 is a diagram illustrating a processing flow when an advertisement target receives an advertisement mail.

5 is a diagram illustrating a processing flow of a mail marketing system according to the present invention.

6A is a diagram illustrating a first embodiment of a revenue sharing relationship in advertisements according to the present invention.

Figure 6b is a view showing a second embodiment of the revenue distribution relationship in advertising according to the present invention.

7A and 7B are diagrams for explaining synchronization of advertisement mails transmitted and received during advertisements according to the present invention.

*** Explanation of symbols for main parts of drawing ***

10: Mail Marketing System 11: System Provider

12: Member 14: Advertiser

15: individual member 16: target audience

18: Mail provider 20: DB

22: XML data 24: Web system

26: Web ActiveX Control

The present invention relates to an internet advertising method through mail.

(a) the advertiser accessing the mail marketing system checks the mail data capable of confirming the reception of the advertisement mail, and sends the advertisement mail to a mail address of a specific target person selected among the target audiences; And

(b) when the specific advertisement target person receiving the advertisement mail confirms the advertisement mail, accumulating the membership reserve according to the receipt confirmation of the advertisement mail.

(c) prior to step (a), the advertiser and the target person accessing the mail marketing system and subscribing as a member.

(d) a member who accesses the mail marketing system before the step (a), selectively performs any one of the registration, deletion, and modification of the mail list and the mail data for the specific receiving permission advertisement registered by the member; Characterized in that further comprises.

(e) from the step (b), if a specific target person is not a member of the mail marketing system, inducing a member registration by indicating whether or not to accumulate a member reserve of the mail marketing system upon receiving a mail; Characterized in that the configuration.

(f) If the mail subject of the mail data provided by the mail provider from the step (b) and the mail data of the member subscribed to the mail marketing system do not match, they are classified and stored as new additional mail data. And accumulating the member's reserve of the mail provider.

(g) From step (b), the advertiser receives the advertisement mail sent to the specific target person and, if the member is subscribed to the mail marketing system, whether the mail list is used in the text mode or the text mode. Checking in any one of the graphics mode (graphic mode); characterized in that it further comprises.

(h) Before the step (a), the advertiser further comprises the step of accessing the advertiser to the mail marketing system equipped with an advertisement mail editor to create an advertisement mail.

(i) From step (a), the advertiser selects one or more of the sent advertisement mail, the returned advertisement mail, the acknowledgment, the unacknowledged, the send destination, the contents of the shipment, the time of sending or the elapsed time after sending the advertisement mail. And confirming the result data in the text mode and the graphic mode.

With reference to the accompanying drawings, the Internet advertising method through the mail according to the present invention will be understood by the embodiments described in detail below.

1 is a conceptual diagram of a system for explaining an Internet advertisement method through mail according to the present invention, FIG. 2 is a system configuration diagram of FIG. 1, and FIG. 3 is a flow chart illustrating an internet advertisement processing flow through mail according to the present invention. 4 is a diagram illustrating a processing flow when an advertisement target receives an advertisement mail, FIG. 5 is a diagram illustrating a processing flow of a mail marketing system according to the present invention, and FIG. FIG. 6B is a view showing a first embodiment of a revenue sharing relationship in advertisements, and FIG. 6B is a view showing a second embodiment of a revenue sharing relationship in advertisements according to the present invention, and FIGS. 7A and 7B are views according to the present invention. FIG. Is a diagram for explaining synchronization of advertisement mails transmitted and received during advertisements.

1 to 2; In the mail marketing system 10, a member 12 is an advertiser 14 who wants to send a specific advertisement mail, an advertisement subject 16 who receives a membership reserve as a reward for receiving the advertisement mail, and a general personal member ( 15) is divided into a mail provider (18) that does not subscribe to the advertising target 16, that is, to provide a large number of mail data that is information about non-members and earn a membership reserve.

First, when the member 12 becomes a member, the member 12 provides mail data, which is his or her personal information, which provides his information through membership registration, and each time a member receives an advertisement mail through his or her own mail. You will earn points for your reserve. In addition, he or she may be an advertiser 14 to send an advertisement mail, it is also possible to provide a mail data for the mail information of the target audience 16 to become a mail provider 18 earning a reserve.

Among such members 12, the mail provider 18 is a member subscribed to the mail marketing system 10, and the mail marketing system 10 stores a plurality of mail data having mail information of a plurality of target persons 16. As a registered person, if the advertiser 14 selects the target person 16 and sends an advertisement mail to the target person 16 through such mail data, the member reserves the points of membership of the mail provider 18. . However, points are accumulated in proportion to the amount of mail data in which the advertisement mail is sent.

The advertiser (i.e., the advertisement mail sender) 14 is a user who wants to send the advertisement mails of his / her company promotion / product advertisement / information / news to the email address of the target audience 16.

More specifically, the mail provider 18 is connected to the mail marketing system 10 to provide information about the plurality of target persons 16 using a text file or an input means such as a keyboard. Provides mail data as information.

The member 12 who subscribes to the mail marketing system 10 as an individual member provides his / her own mail data, which can be used as a reference for the advertisement mail sent by the advertiser 14 and the like. .

In this way, the mail data provided to the mail marketing system 10 is stored as a DB (DataBase) 20 and XML (eXtensible Markup Language) data 22. The mail data thus stored is stored in a web system 24. It is possible to create XML data and manage personal mail data on the web by connecting to.

In addition, the mail data stored in the DB 20 or XML data 22 as described above is connected to the Web ActiveX Control 26 to generate the XML data 22 or the advertiser 14 who wants to promote their own product or company. Data management is possible.

The result of the personal mail management data processed by the Web system 24 or the Web ActiveX Control 26 is stored as XML data 22 instead of the DB 20.

The advertiser 14 pays the cost of sending the mail to the system provider of the mail marketing system 10 by using a method such as cash payment or bank transfer when the advertisement mail is sent, and sends a large amount of advertisement mail using the Web ActiveX Control 26. Send to the target audience (16).

If the target audience 16 who has received the advertisement mail is not a member, the advertisement mail can be acknowledged and registered as a personal member of the mail marketing system 10. Upon registration as a member, its own mail data is provided. This will be used as a reference when sending the advertisement mail of the advertiser 14 again.

Hereinafter, a web service of the mail marketing system 10 will be described with reference to FIGS. 1 and 2.

First, the advertiser 14 writes an advertisement mail through an advertisement mail editor (not shown) provided by the mail marketing system. At this time, the advertisement mail is written in the form of a web-page to enable simple editing or image editing.

Then, the recipient's name is entered in the title of the advertisement mail so that the target audience 16 can receive his / her own advertisement mail.

In addition, when creating an advertisement mail, it is desirable to configure the advertisement mail by using a copy & paste function of a mail prepared by various programs.

The advertisement mail thus prepared can be sent only to the target advertisement target 16 to be sent by setting a specific target target 16, that is, a mail target.

When sending an advertisement mail to the target person 16, it is configured to automatically send a large amount of advertisement mail by scheduling by time zone or to schedule and send a midnight time zone with less network load. desirable.

When advertising mail is sent, as a result of reporting it; The result data such as total e-mail, returned e-mail, acknowledgment, unacknowledged, e-mail destination, e-mail contents, elapsed time and elapsed time are displayed in text and graph.

In addition, when an error occurs for the sent advertisement mail, it shows a message about the error and saves the state so that it can be resent.

Hereinafter, the process of creating and sending an advertisement mail for the present invention will be described in more detail with reference to FIGS.

When creating an advertisement mail, the main design of the advertisement mail may be a member of the advertisement, that is, the advertiser 14, may create and send his own advertisement mail by using the advertisement mail editor. At the top and bottom of the designed advertisement, the obligatory "[advertisement" "text is always added before the title of the advertisement.

When the advertiser 14 selects a specific target and sends an advertisement mail, the advertiser 14 may send the advertisement mail to the specific target or target person 16 based on the registered mail list. Among the registered mailing lists, you can send out the advertising mail except the unsubscribed mail and the mail which you have already sent the advertisement.The selection of the mailing list is classified by the URL of the advertised site. Managed.

First, the payment must be made before the advertiser 14 sends the advertisement mail.

In this case, it is preferable to configure a payment method for each number of advertisement mails sent each time the advertisement mail is sent or a charging method (for example, 10,000 or 100,000 cases) to be sent by a predetermined amount after payment in advance.

When the payment is made, an advertisement mail is sent, in which case, the web or ActivX format is sent, and the maximum amount that can be sent at one time (eg 10,000 copies at a time) is determined.

There are two types of advertising mail. One is the mail data provided by the advertising company, and the other is the customer management mail of each member. The mail provided by the advertising company is continuously updated by the advertising company. In principle, the mail of each member is managed by the individual, and the data can be shared and used by the advertising company and other members. It provides transmission management and analysis data of advertisement mail by advertisement URL, and also provides information of reject mail.

After sending the advertisement mail, the URL and the number of sent mails are checked for each advertisement site sent.

When the advertiser 14 pays the cost and sends the advertisement mail, the target audience 16 receives the points upon receiving or confirming the advertisement mail, and the first person provides the mail data for the target audience 16 for the first time. Points are also earned by the mail provider 18.

3 is a diagram illustrating an Internet advertisement processing flow through a mail according to the present invention.

The user (advertiser, target audience, mail provider, other general members), etc., accessing the mail marketing system 10 first check whether the member is a member (s100).

A user who is registered as a member can log in as a member and send an advertisement mail of various systems as a member (s106), or modify his or her personal information and mail data to be provided when registering as a member. It is possible to use services such as personal management (s122), etc. (s102).

If you are not a member, you will be registered as a member. In this case, you will be provided with personal information such as your date of birth, resident registration number and name, and mail data describing your e-mail address, gender and interests. (s104)

In this way, the logged-in member receives the advertisement mail as the advertiser 14 and sends the advertisement mail to only a specific target or target audience 16 among the target audiences 16 including non-members as well as the registered members of the mail marketing system. Shipment is possible. (S106)

In order to send an advertisement, the member, the advertiser 14, selects the advertisement based on the allowable advertisement, age group, gender, etc. based on the mail data provided by the mail provider and the mail data of other members except the member who is registered as a member. The target group is selected (s108).

In this way, after selecting the target audience, the advertiser 14 uses the advertisement mail editor provided by the mail marketing system 10 to design and modify the advertisement mail to be directly advertised (s110).

In this way, after selecting the group of target audiences 16 and completing the advertisement mail, the sending time is reserved to send the advertisement mail prepared as described above at a specific time.

And to check whether the mail is sent properly, etc. will be tested for sending mail (s114).

As a result of the test sending, it is checked whether a problem such as an error is found, and if a problem is found, the process branches to step S110 to rewrite the advertisement mail (s116).

If there is no problem as a result of the test sending, payment is made in proportion to the number of the target audience 16 to send the advertisement mail.

Once the payment is confirmed, the advertisement mail is sent to the target audience 16 at the scheduled time (s120).

A user, such as an advertiser or an individual member, logged in as a member from step S102 may manage his or her personal information (s124), manage mail data (s130), or analyze mail (s122).

First, the management of the personal information (s124) is selected, it is possible to modify and delete the personal information of the member (s126).

In addition, through the management of the points of membership reserves, it is possible to check the point scores regarding the confirmation of their own advertisement mail and the use of mail data. (S128)

When the management of the mail data is selected (s130), it is possible to selectively perform any one of registration (s132), deletion (s1304, or modification (s136) of the mail data registered by the member himself or herself.

If the mail analysis (s130) is selected (s138), whether or not to receive the advertisement mail sent by another member (s140), or whether the member himself or herself sent from the user's position through the text mode or graphic mode It is possible to check. (S142)

4 is a diagram illustrating a processing flow when an advertisement target receives an advertisement mail.

The advertisement mail sent by the advertiser 14 through the mail marketing system is received as the target person's mail, and the target person can check it (s200).

Check whether the target audience 16 who has received the advertisement mail is a member of the advertisement system (s202).

If a member who has subscribed to the mail marketing system checks the unsubscribe, it sends the unsubscribed information to the mail marketing system so that the advertiser 14 who sent the advertisement mail next time sends the advertisement mail. This is referred to in (s204).

When the member subscribes to the mail marketing system and receives the advertisement mail, the acknowledgment information is transmitted to the mail marketing system (s206).

When the mail marketing system receives such an advertisement mail, the mail marketing system accumulates points in the member's reserve. (S208)

If the target person 16 who receives the advertisement mail is not a registered member of the mail marketing system (s210), and the target person 16 refuses to receive the mail, the unsubscribe information is transmitted to the mail marketing system. Advertiser 14 who sent the advertisement mail will refer to the next time the advertisement mail is sent.

If the advertisement mail is received, the web page of the mail marketing system is loaded to induce the target audience to register (s214).

5 is a diagram illustrating a processing flow of a mail marketing system according to the present invention.

In the mail marketing system (s300) to analyze the mail data (s310), to earn points of the membership reserve to the member (s320), to manage the rejection and transmission mail (s330), or to enter the mail data ( s340)

In analyzing the mail data (s310), personal information such as age / gender / occupation is used (s312). That is, the mail data is provided to the advertiser who is the mail sender to determine whether to send the advertisement mail (s314).

When accumulating the points of the member reserves to the member (s320), check the receipt to earn points to the member of the received mail provider or mail data (s322).

When rejection and transmission mail are managed (s330), the transmitted data is analyzed (s332), or the transmitted data is stored (s334), and such data is analyzed through the XML parser (s336) or processed (s338). , Will be saved as XML data (s339).

When the mail data is input (s340), it is checked whether it is new data (s342). If it is not new data, it is input to personal data (s344), and if it is new data (s346). Personal data and new data at this time are stored in the DB (s348).

Hereinafter, a first embodiment of a profit distribution relationship will be described with reference to FIG. 6A.

FIG. 6A illustrates a revenue distribution relationship between the mail provider 18, the system provider 11, and the advertiser 14, and among the mail data provided by the mail provider 18, the mail marketing system of the current system provider 11 ( Mail data can be provided only for new mail data that is not registered in the DB 20 of 10). If the advertiser 14 sends an advertisement mail, 30% of the cost (100%) sent per mail is 30% To the provider 18, 70% goes back to the system provider 11.

Hereinafter, a second embodiment of a profit sharing relationship will be described with reference to FIG. 6B.

FIG. 6B illustrates a revenue sharing relationship with the mail provider 18, the system provider 11, the individual member 15, and the advertiser 14, and is provided by the mail provider in the same situation as the first embodiment of FIG. 6A. If the owner of a mail data appears and informs him to sign up as an individual member 12 and provide his own mail, the advertiser 14 sends 30% of the cost (100%) that is sent per one ad mail. Is returned to the mail provider 18 that provided the original mail data, 30% to the system provider 11, and 40% to the individual member 12, who is the true owner.

Such first and second embodiments are merely examples and may be distributed differently according to the intention of the system designer.

Hereinafter, the synchronization of transmission and reception advertisement mail will be described with reference to FIGS. 7A and 7B.

The DB 20 inputs the member information and the management information of the members, and the XML 22 manages the transmission mail and the reject mail information, and is stored in an encrypted code format.

In the case of the information of the outgoing mail, the amount of data generated by each member 12 may put a heavy load on the DB 20. Therefore, the XML 22 and the DB 20 may be loaded to reduce the load during data retrieval. Classify and store data

That is, the XML 22 stores the transmission mail, the reject mail, and the mail data of each member, and the DB 20 stores the personal data and management information and newly input mail data.

The synchronization signal is transmitted between the client_mail sending system (hereinafter referred to as "client") and the server_mail sending system (hereinafter referred to as "server") of the target audience 16. Send to keep state.

The synchronization result is sent by grouping the result of mail data into groups of tens to hundreds.

Stores sending status information about the group currently being sent to the client in real time.

In this case, when sending a mail from the client using the ActiveX Control 26, the load on the server can be reduced as much as possible, thereby reducing a lot of costs. However, when the client's ActiveX control 26 is terminated during the mail sending due to an error or unexpected interruption of the client during mail sending, the information on the mail sending status disappears. In order to store the information on the mail sending status and to prevent the loss of the information on the sending status, the server and the client synchronize the information on the sending status.

To this end, it sends a synchronization signal between the server and the client to send the current mail sending status and the index of the sent mail to synchronize the server and the client. This synchronization signal can also put a heavy load on the server when there are many concurrent users, so the contents of each mail data cannot be sent by processing the synchronization signal. So, group to send sync signal. In other words, if the tens to hundreds of thousands of mail data to be sent are grouped into one group, the processing result is sent as a synchronization signal, and the server load can be greatly reduced. If a group is a bundle of 100 pieces of mail data, 10 sync signals are sent to the server when 1000 are sent.

There is one problem that can be lost in the present way. If ActiveX Control (26) is forcibly terminated due to an unexpected interrupt during group unit transmission, the status information for the group currently being sent does not remain on the server. So, by using ActiveX Control, it saves the sending status information about the group currently being sent to the client in real time. If only 50% of the group is dispatched and stopped due to an unexpected interrupt during group dispatch, 50% of the group's dispatch status information is not on the server side but remains on the client. So, if you reconnect to the Mail marketing system for resending, you can synchronize the information of the server and the information of the server that remains on the client, starting with the next mail data in the index, which is 50% of the group interrupted by the interrupt. I can send it out.

Although the embodiments of the present invention have been described in detail as above, the scope of the present invention is not limited thereto, and the scope of the present invention extends to the range substantially equivalent to the embodiment of the present invention.

As can be seen from the above description, according to the present invention, the following effects can be expected.

First, the advertiser can set the target to advertise using the advanced mail information and send the advertisement mail so that the maximum advertisement effect can be obtained at a low cost, and the advertiser itself is the advertisement mail sent to the unspecified majority as the subject of the advertising activity. By reducing distrust, you can reduce the impact of spam. In addition, by receiving the advertisement, such as rejection, membership registration or point earning in the mail sent by the subject expresses his or her intention, thereby increasing the reliability of the advertisement subject receiving the advertisement, thereby obtaining a more effective advertisement effect.

Secondly, the target audience registered as a member can basically obtain the necessary information by receiving the advertisement mail of his / her interests and earn a certain amount of membership reserve. Advanced mail information can be used to provide effective advertising at low cost.

Third, to secure the member data, the user registers the minimum mail information (name, email address) of the member while the user registers, and the other user uses the member mail data registered by the user to advertise the mail. Points according to the data usage can be paid to the member who provided the mail information, and the sent mail can be added to the advanced mail information by securing new members by inducing membership.

Fourth, as described above, the mail marketing system and the membership management system of the present invention can be used by any user as an advertiser and a target audience, and thus can investigate the user's propensity information, thereby reducing the cost and time for adding new mail data. In addition, by providing new information to advertisers can increase the satisfaction of advertising.

Claims (16)

(a) the advertiser accessing the mail marketing system checks the mail data capable of confirming the reception of the advertisement mail, and sends the advertisement mail to a mail address of a specific target person selected among the target audiences; (b) if the specific advertisement target person who receives the advertisement mail confirms the advertisement mail, accumulating the membership reserve according to the receipt confirmation of the advertisement mail; Internet advertising method through the mail, characterized in that comprises a. The method of claim 1, (c) prior to the step (a), the advertiser and the target person accessing the mail marketing system and subscribing as a member. The method according to claim 1 or 2, The member accessing the mail marketing system stores and manages an original mail list and mail data of a specific reception allowable advertisement registered by the user in a DB, and stores a copy in XML so that the advertiser sends his advertisement mail analysis data. Internet advertising method through the mail, characterized in that the management. The method according to claim 1 or 2, (d) a member who accesses the mail marketing system before the step (a), selectively performs any one of the registration, deletion, and modification of the mail list and the mail data for the specific receiving permission advertisement registered by the member; Internet advertising method through the mail, characterized in that further comprises. The method according to claim 1 or 2, The particular target audience receiving the membership reserve is an Internet advertising method through the mail, characterized in that the advertiser subscribed to the mail marketing system before sending the advertising mail. The method according to claim 1 or 2, (e) from the step (b), if a specific target person is not a member of the mail marketing system, inducing a member registration by indicating whether or not to accumulate the membership reserve of the mail marketing system upon receiving the mail; Internet advertising method through the mail, characterized in that configured. The method of claim 1, The mail data for the target audience is the data provided by the mail provider subscribed to the mail marketing system as a member of any one of a text file or key input; Internet advertising method through the mail. The method according to claim 1 or 7, (f) If the mail subject of the mail data provided by the mail provider from the step (b) and the mail data of the member subscribed to the mail marketing system do not match, they are classified and stored as new additional mail data. Accumulating the member reserves of the mail provider; Internet advertising method through the mail, characterized in that further comprises. The method of claim 1, The step (b) is the step of the advertiser sharing the mail data of the member subscribed to the mail marketing system and using the personal information to select the specific target audience and to send the advertisement mail; Internet advertising method through. The method of claim 9, The mail data is an Internet advertising method through the mail, characterized in that at least one of the e-mail address, gender, age, occupation or interest of the target audience is selected. The method of claim 1, (g) From step (b), the advertiser receives the advertisement mail sent to the specific target person and, if the member is subscribed to the mail marketing system, the use of the mail list in text mode or Checking in any one of the graphic mode (graphic mode); Internet advertising method through the mail, characterized in that further comprises. The method of claim 1, (h) Before the step (a), the advertiser is connected to the mail marketing system equipped with an advertisement mail editor to create an advertisement mail; Internet advertising method further comprises a; . The method of claim 12, The advertisement mail editor is provided to the advertiser on a web page (web page) of the mail marketing system. The method of claim 1, The sending of the advertisement mail in step (a) is performed by the advertiser by any one of a bank account transfer or a cash settlement, and then the advertisement mail is sent to the advertisement target of the Internet. . The method of claim 1, The advertisement mail is scheduled by time zone (scheduling) to send automatically by a method of any one of the method of automatically sending for a predetermined time or a method of scheduled delivery at midnight time with less network load. The method of claim 1, (i) From step (a), the advertiser selects one or more of the sent advertisement mail, the returned advertisement mail, the acknowledgment, the unacknowledged, the send destination, the contents of the shipment, the time of sending or the elapsed time after sending the advertisement mail. Confirming the result data to lose in the text mode and the graphic mode; Internet advertising method characterized in that it further comprises.