WO2010131892A2

WO2010131892A2 - Method for providing user incentives for increasing email viewing rates

Info

Publication number: WO2010131892A2
Application number: PCT/KR2010/002990
Authority: WO
Inventors: 이창근
Original assignee: Lee Chang Keun
Priority date: 2009-05-12
Filing date: 2010-05-11
Publication date: 2010-11-18
Also published as: KR20090103981A; WO2010131892A3; KR100982878B1

Abstract

The present invention relates to a method for providing user incentives for increasing email viewing rates and has the technical aim of providing a method for providing user incentives for increasing email viewing rates which involves attaching a dividend accumulation-type incentive icon that can be attached to an advertisement email when the advertisement email is sent, to not only increase the viewing of corporate advertisement emails, but to also enable a user that receives and views the sent advertisement email to receive a new reward service. A specific means for achieving the above aim according to the present invention is provided with a system comprising: a service administrator server; a client server having an online connection to the service administrator server; an advertiser server that requests the sending of advertisement emails, which has an online connection to the service administrator server; and a user server that receives advertisement emails from the service administrator server. The system is used to perform the steps of: buying reward items, generating incentive icons, signing up receiving members, executing advertisement contracts, sending advertisement emails, accumulating incentive icons, using accumulated icons, and compiling a viewing report.

Description

[Revision according to Rule 26.06.2010] How to provide user incentives to improve email reading rate

The present invention relates to a business model for improving the e-mail reading rate, and more particularly, in the series of e-mail services provided through a computer communication network, in-kind exchange and the like in the advertisement mail of companies and the like transmitted in various promotional texts In addition to the split-incentive incentive icon, which can be used to compensate, and when the sent e-mail is read, the attached incentive-providing icon can be selectively acquired, earned, and used by the user to create a new type of profit model. The present invention relates to a method of providing user incentives for improving e-mail viewing rate.

Today, e-mail is becoming an excellent means of communication that replaces past communications by mail or fax.

It is not limited to the communication between individuals, but also extends to the scope of business-to-person use.

Accordingly, portal companies that provide e-mail services provide e-mail capacity in gigabytes (GB) for members who use e-mail.

However, the general conventional e-mail service has been questioned or hindered in its effectiveness due to social side effects called 'spam' since its inception.

Spam e-mail is a mail collection robot program, a manual website, a bulletin board (BBS), a news group (Nesw group), or an Internet Service Provider (ISP), which randomly extracts e-mails for product advertisements or companies. It is a mail that is sent indiscriminately with a message such as publicity. It is also called Junk Mail because it is discarded like garbage or waste because it does not help the recipient.

The spam mail is a situation that causes great stress on both the email service provider and the user, which causes socially expensive and effort-consuming side effects.

For this reason, users who use e-mail recently complain of extreme stress because of the flooding spam mails, and the government complained that the most appealing users are those who use the Internet. Act on "can be fined if you send an ad mail to an unsolicited recipient."

According to a survey by an eMarketer agency, if an unwanted message is in the mailbox, only about 4% of the users are interested in it, and the rest is considered whether or not to read it (11%), or just delete it (56%). , (6%) and indifferent (6%), and 26% of users open the mail, but they are very embarrassed.

It is against this background that the marketing effectiveness of email is only 0.5% ~ 5%.

As the survey shows, the user's stress response to spam mail is extremely severe, and so-called "ignore information", which can be deleted without opening even normal mail sent by companies that have the user's consent to "get news or information through email." Information Ignorance. "

On the other hand, companies that provide e-mail services, such as portal companies, account for a large portion of the amount of mail provided to users, resulting in higher storage and operation server costs, traffic costs, service development and operation costs, etc. I am experiencing a double hearing of complaints from many members.

As such, the harm and social loss of spam mails are not many, but fundamental measures to eradicate spam mails have not been prepared.

On the other hand, in recent years, various sites, bulletin boards, and mail collecting robot programs have illegally secured e-mail addresses of users who are not their own members, or e-mail addresses of members secured by individual companies or companies associated with these companies. E-mail sending companies that have secured a large number of users' e-mail addresses, etc., which have been taken over by the company are active. These companies receive a certain fee from advertisers who wish to send advertisement mail, and in return, a separate e-mail sending program is provided. By using this, a large number of users are providing a service that sends a large amount of advertising mail to the email.

However, as such, the advertisement mail sent through the email sending agency is also a simple spam mail that causes stress for the users, and such an advertisement mail is deleted without being read and is a general phenomenon. Therefore, there is a limitation that can not expect a slight advertising effect and the problem of mass production path of spam mail.

Of course, in recent years, by email service providers, as a way to increase the rate of poor advertisement mail viewing, disguise the sender of the advertisement mail as a friend or acquaintance of the user, or, in fact, benefit only a part by lottery. With this returning prize, the incentive to raise the users' reading rate by expressing the title or phrase "mp3 is free, get it now" has been tried, but this is a way to never appeal to users. In other words, ad mails have a fixed perception that they are spam mails, and the increase in reading rate has a fundamental closure that can never be expected.

However, due to the reality that there are so many companies that can't give up "you can advertise their products or companies without paying more people," the email delivery agency exists and is likely to exist in the future. Will do high.

Therefore, as a result, the conventional e-mail service is an effective and essential service for all portal operators, users, and enterprises, but in most cases, the e-mail sent is deleted without being viewed as spam mail. This is a slight effect compared to the costs paid by advertisers, even if they use an email service provider, and users feel extreme stress as emails of various Internet portal sites, which should be communication channels, become hotbeds of spam mails. In reality is receiving;

In particular, despite the cost and effort to secure the mail capacity, each portal site was exposed to the overall structural disorder, such as suffering complaints from users without any compensation or encouragement.

Therefore, in conclusion, even if it is an e-mail address obtained through legitimate methods and procedures, unauthorized sending of an e-mail that the other party then permitted or did not normally request, was a significant waste to them. It can never be denied that acts.

Of course, a company might want to inform more people about its product or brand, but if it recognizes that it is a stressful act, it will in some way give thanks or correspondence for those who read the mail. Providing rewards should be preceded by a new e-mail service that can increase the rate of reading of corporate advertisement mails and relieve the stress of users by spam mails through such appreciation and corresponding reward benefits. It is to leave development as an urgent task.

Therefore, the present invention was devised to solve the general problems of the conventional e-mail service with a very low reading rate;

An object of the present invention is to establish a purchase (use) contract for a certain quantity of goods (services) to be sold (provided) from a merchant server, mainly a service operator server, and to market the goods (services) thus secured. The value, that is, the cost of purchase (use) is divided into a plurality of incentive icons, and again, the divided incentive icons are provided to the advertiser's server for a desired amount for a fee as described above. By performing a series of service flow processes that result in incentive icons being attached to the mail;

In the position of the merchant, the effect of securing a stable and continuous account and sales (service);

In the position of the user, the incentive icon obtained in accordance with the advertisement mail, and the effect of in-kind compensation to be earned, the icon is earned, exchanged for goods or discounted;

In the position of the advertiser, the effect of increasing the advertisement efficiency and the increase in the company image according to the increase in the reading rate of the advertisement mail sent to the user;

From the service operator's point of view, more users voluntarily open more advertisers 'mail, thereby eliminating the side effects of spam mails, increasing the loyalty of the members' users, Provides user incentive method to increase e-mail reading rate by expecting various side effects such as discounted through mass purchase from service merchants and selling to individual advertisers at normal price as new revenue source. Is in.

Thus, as a specific means of the user incentive providing method for improving the e-mail reading rate according to the present invention for achieving the above object;

Service operator server;

A merchant server making an online connection with the service operator server;

An advertiser server making an online connection with the service operator server and requesting to send an advertisement mail;

A system comprising a user server, which receives an advertisement mail from the service operator server;

In this way, by using a series of the prepared system, the purchase of compensation items, the creation of incentive icons, the sign-up member registration step, the signing of the advertising contract, the sending of advertising mail, the incentive icon earning step, the icon use step And by performing the reading report preparation step.

Therefore, the method for providing user incentives for improving the e-mail reading rate according to the present invention, when sending the advertisement mails through the online, it is possible to attach the incentive earning incentive icon that can be exchanged or discounted purchases in kind with the sent advertisement mails, By reading, by acquiring, earning, and using the attached incentive icon to increase the reading rate of the sent mail;

On the other hand, this increase in reading rate provides a positive image of the product and company that the individual company wants to deliver, so that the advertising effect is also increased. In addition, the e-mail service operator The profitability of the company has also been improved, which provides a very useful expectation.

1 is a schematic configuration diagram of a user incentive system for improving e-mail reading rate applied to the present invention

2 is a schematic configuration diagram of a service operator server applied to the present invention;

3 is a schematic configuration diagram of a user server applied to the present invention;

Figure 4 is a schematic state diagram of the icon inbox applied to the present invention

5 is an overall conceptual diagram of an incentive providing method for improving email reading rate according to the present invention;

6 is a flowchart illustrating an incentive providing method for improving an e-mail reading rate according to the present invention.

1: service operator server 2: merchant server 3: advertiser server

4: user server 11: automatic information processing unit 12: icon generating unit

13: icon management unit 14: earning program provider 15: mail sending processing unit

16: Member database provider 17: Icon shopping mall management

41: Icon Inbox

Hereinafter, a user incentive providing method for improving an e-mail reading rate according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic configuration diagram of a user incentive system for improving an email reading rate applied to the present invention, FIG. 2 is a schematic configuration diagram of a service operator server applied to the present invention, and FIG. 3 is a user server applied to the present invention. Figure 4 is a schematic configuration diagram of Figure 4 is a schematic state diagram of an icon mailbox to be applied to the present invention, looking at a series of system configuration;

It consists of the service operator server 1, the affiliated store server 2, the advertiser server 3, and the user server 4. As shown in FIG.

Accordingly, in the system configuration applied to the present invention, first, the service operator server 1 is a key configuration of the present invention provided for providing a corporate advertisement mail sending service through the Internet. 2 is a configuration including an automatic information processing unit 11, as shown in FIG. 2, wherein the icon generating unit 12, the icon managing unit 13, and the earning program providing unit 14 are included. And, it is preferable to further include a mail sending processing unit 15, a member database providing unit 16 and the icon shopping mall operating unit 17.

At this time, in the above-described system configuration, the icon generation unit 12 is another web program configuration having an automatic operation processing method, the icon setting mode 121, the icon distribution mode 122, and Icon management mode 123).

In addition, in the above-described system configuration, the automatic information processing unit 11 divides the affiliated server and the server 2, the advertiser server 3, and the user server 4 to be described later by service providing form, As a general online intermediary means to be connected to them in real time on the Internet, such automatic information processing unit 11 takes another server configuration, and the member through the automatic information processing unit 11 of the server configuration. It will provide various data transmission services such as subscription service, advertisement mail transmission service, site link service, and other image, voice, and video.

In addition, in the system configuration applied to the present invention, second, the merchant server (2), the individual store website configuration, such as food sales (pizza, chicken, burgers, etc.), which wishes to provide various goods and services, life It is desirable to have a conventional web server configuration built to provide product sales (cameras, bicycles, computers, etc.), other paid services (skin care, sports centers, vehicle maintenance services, etc.).

In addition, in the system configuration applied to the present invention, thirdly, the advertiser server 3 advertises (publicizes) its corporate image and products to an unspecified number of customers, and performs such advertisement (publicity) activities. In this way, a typical web site structure, such as a car sales company, a travel agency, an insurance sales company, etc., which wishes to increase sales through the improved reliability, can be sent to the Internet. It is desirable to have a corporate website of the industry.

Further, in the system configuration applied to the present invention, a fourth, user server 4 is an unspecified personal web server configuration that receives various mails via the Internet and obtains various information through the received mails. The user server 4 further includes an icon mailbox 41 that receives and installs and operates an icon management program from the service operator server 1 described above. As shown in FIG. 4, a web screen configuration is taken.

At this time, the icon mailbox 41 transmitted and installed by the icon management program is an operating system for managing the icon mailbox 41. As shown in FIG. 3, the reception icon editing mode 411 and the reception icon accumulation mode ( 412, and the advertiser site link mode 413, the icon shopping mall link mode 414, and the icon marketplace link mode 415 are preferable.

Therefore, the present invention, which is a series of systems as described above, implements a method of providing an incentive for improving e-mail reading rate, which is a feature of the invention, by using the system. Likewise, a preferred embodiment of the incentive providing method for improving the e-mail reading rate of the characteristic configuration will be described in detail based on the accompanying drawings.

5 is a conceptual diagram of a method for providing an incentive for improving an email reading rate according to the present invention, and FIG. 6 is a flowchart illustrating a method for providing an incentive for improving an email reading rate according to the present invention.

This is, reward item purchase step (S1), incentive icon generation step (S2), receiving member sign-up step (S3), advertising contract conclusion step (S4), advertising mail sending step (S5), incentive icon earning Step (S6), earning icon using step (S7), and through the reading report creation step (S8) is made.

Here, first, the reward item purchase step (S1), after opening the service operator server (1) for providing a corporate advertising mail sending service on the Internet, the service operator server (1) and the various items of the opened And the merchant server 2 that wishes to provide a service to the online link through the automatic information processing unit 11, and then, among the various types of goods sold through the merchant server 2, to be provided as an incentive icon to the user. It is desirable to select the type and quantity of goods, and to make it through the process of making an online purchase contract.

For example, if the merchant server is a pizza store and the general selling price is 10,000 won per pizza plate, a certain percentage (%) of the normal pizza selling price on the premise that a large quantity of 100 plates or more (arbitrarily set quantity) is premised. At a discounted price, make a purchase contract. Alternatively, if the merchant server is a skin care management shop, which is a service industry, and the skin care service price is 30,000 won, it is necessary to use the license more than 100 times. Under the premise of mass purchasing, the contract will be concluded at a discounted rate (%) compared to general skin care use price.

At this time, the merchant server 2 which is connected to the service operator server 1 online is limited to goods or service companies whose recognition and reliability have already been verified by the general consumer.

In addition, although the general consumer is less aware, if there is a merchant server (2) wishing to sell goods and provide services through the service operator server (1) according to the present invention, the merchant server (2) is connected to the online link Through the service operator server (1) to express the intention to sell goods and provide services, if there is an expression (request) of the merchant server (2), the service operator server (1) through the internally defined audit process The goods and services of the affiliated store server 2 are selected or restricted.

In addition, the incentive icon generation step (S2), the item can be exchanged in kind through the icon setting mode 121 of the icon generation unit 12, the compensation goods contracted through the above-described compensation item purchasing step (S1) Generate incentive icons in the form of small-sized savings, and display the generated incentive icons by the item (service) name (product and service name that can be exchanged and used) and price through the icon distribution mode 122, The incentive icon stored in the database may be stored in the database having the corresponding quantity information. The incentive icon stored in the database may be integrated and managed through the icon management mode 123.

In other words, if this is described as a more specific example, if the reward items contracted through the rewards item purchase step is pizza, the total amount of purchase is 100, and the price of each pizza plate purchased is 10,000 won, The cost corresponds to one million won, so that the total amount of pizza purchases of one million won is generated as a small incentive icon with a face value of 100 won through the icon setting mode 121, and 10,000 incentive icons corresponding to one million won of pizza purchase amount. Create

Subsequently, the icon distribution mode 122 displays the corresponding item name (pizza) and the face value (100 won) that can be exchanged in kind on each of the generated icons in 10,000, so as not to be confused with other compensation items. In this way, the stored incentive icon is managed through the icon management mode 123.

In this case, the generated incentive icon is given a difference in the individual unit price according to the type of the rewarded product, so as not to be confused with other rewarded goods, and the amount of incentive icon earned also varies according to the price difference of the type of the item. For example, if the compensation item is MP3 (MP3), the total purchase amount is 10, and the 50,000 MP3 per MP3 (MP3) purchased, the total cost of the purchased product is equivalent to 500,000 won, By creating a small incentive icon with a face value of 200 won through the icon setting mode 121, a total of 500,000 MP3 purchases (MP3) is generated, and 2,500 incentive icons corresponding to 500,000 won of MP3 purchases are generated. How to get drunk.

In addition, the receiving member joining step (S3) is a process of selecting a recipient of the corporate advertisement mail according to the present invention, and thus, the receiving member joining step (S3), the automatic information of the service operator server (1) Through the processing unit 11, each of the unspecified Internet users, that is, a member of a specific portal site, or who attempts to access a mail service from the service operator server 1 of the present invention, is attempted. Using a personal web server or the like as the user server 4, these are connected online, and then the service operator server in accordance with the application for receiving the advertisement mail (incentive provided upon reading) of the user server 4 via the online. Through (1), through the earning program providing unit 14, the icon management program required for the incentive icon is transferred, and the transferred icon management program is installed in the icon mailbox of the user server (4). It is desirable to make it through the process of making it.

For example, in the case of allowing the advertisement mail receiving service through the Internet, the information will be provided in exchange for an incentive icon which can be exchanged in kind in exchange for such information. As such information, the user server 4 allows the advertisement mail receiving service. In the case of application, the service operator server 1 receives the information from the user server 4, which is the subject of the application, through the advertisement mail receiving server together with personal information about the email address, gender, age, name, interests, etc. By selecting a plurality of incentive icons to be listed in the main ranking, and to be provided as a subscription condition, such a service operator server (1), the information provided, the user server (4) provided under the subscription conditions ) Information is stored in the member database providing unit 16, and then the reading incentive is provided by inputting an ID and password. It is possible to receive the advertisement mail in a differentiated form, and also, by sending a separate icon management program, which can be accumulated and used as necessary incentive icons attached to the advertisement mail to the user server, shown in Figure 4 As described above, an icon mailbox of a web configuration is installed.

In addition, the advertisement contract conclusion step (S4), the service operator server 1, and the advertiser server 3 to send the advertisement mail to be linked by the automatic information processing unit 11, the linked advertiser server ( From 3), it is desirable to make the incentive icon attached to the advertisement mail.

For example, when the advertiser server 3 wishing to send an advertisement mail is an insurance company site selling insurance products, the advertiser server 3 creates a text of an advertisement mail guiding its products, and the created advertisement. The amount of mail to be sent is determined, and again, an incentive icon to be attached to the advertisement mail is provided, and the information is provided to the service operator server 1.

In this case, the incentive icon to be attached to the advertisement mail is to select the incentive icon held by the service operator server 1 through the above-described incentive icon generation step (S2), that is, for example, an advertiser. If the server 3 determines the number of advertisement mails to be sent to 500, and the incentive icon to be attached to the advertisement mail is pizza corresponding to the face value of 100 won, the advertiser server 3 corresponds to the face value of 100 won. In addition to the cost of 500 pizza incentive icons and 50,000 won, a certain amount of contracted service costs in accordance with the advertisement mail is additionally provided to the service operator server 1.

In addition, the advertisement mail sending step (S5), when the above-mentioned advertising contract is concluded, the service operator server 1 of the member, that is, the user server 4, which allows incentives to receive the advertisement mail is provided Preferably, the database is extracted, and the extracted user server 4 is made through a process of sending an advertisement mail with an incentive icon attached thereto.

For example, if there is an advertiser server 3 wishing to send 500 advertisement mails, first, the service operator server 1 extracts data information of the user server 4 secured through the receiving member registration step S3. Thus, it is provided to the advertiser server (3), the advertiser server (3) through the data information of the provided user server (4) by the classification of gender, age, interests, etc. The user server 4 is selected and delivered to the service operator server 1, and the user server 4 selected through the process is targeted, and the service operator server 1 transmits the mail sending processor 16. Will send an ad mail with the incentive icon attached.

At this time, the data information of the user server 4, which is provided from the service operator server 1 to the advertiser server 3, is not an individual personal list of the user server 4 subscribed as a member, but a user who is subscribed as a member. It corresponds to comprehensive information such as gender distribution, age distribution, interest distribution, etc. of the server 4, and thus, the advertiser server 3, as the distribution information, desires the user server 4 group. Will be selected.

In addition, the incentive icon accumulating step (S6), the advertisement mail sent from the service operator server (1) is received in the icon mailbox 41 of the user server 4, and attached through the reading of the received advertisement mail It is desirable to make the incentive icon through the process of acquiring, accumulating and managing the icon through an icon management program.

For example, when an advertisement mail with an incentive icon is received from the service operator server 1, the user server 4 may display the title of the advertisement mail through the reception icon edit mode 13 of the icon mailbox 41, By checking the information of the incentive icon (compensation item name and face value) attached to the advertisement mail, the user can select whether to view or delete it, and when the advertisement mail received through the confirmation procedure is read, The attached incentive icon is divided into the item list through the receive icon earning mode 14, and is stored as earned data.

In this case, apart from the earning step (S6) of the incentive icon, if there is useful information in the received and viewed advertising mail, the user server 4, through the advertiser site link mode 15, the advertiser is the subject of the advertising mail By linking directly to the server 3, the necessary details are obtained. In this way, when the user server 4 attempts to link directly to the advertiser server 3 through the advertisement mail, the advertiser server ( 3), in the name of the introduction fee according to the success of the advertisement mail reading and the incentive of the visit of the user, a separate contracted fee is further paid to the service operator server 1.

In addition, the step of using the incentive icon (S7) is a process of using the incentive icon earned through the reading of the advertisement mail as needed by the user server 4, and the use of the incentive icon is an icon shopping mall link mode. By linking to the icon shopping mall that is operated separately through (16), the item can be exchanged for the spot or a certain amount (the face value of the incentive icons that have been accumulated) is discounted, and the spot can be purchased. Through the icon marketplace link mode 415, the incentive marketplace may be connected to a separately provided incentive marketplace, thereby enabling exchange, transfer, and donation of the accumulated incentive icon.

For example, the accumulated incentive icon is an icon that can be rewarded with a pizza corresponding to a market price of 10,000 won, and at present, an incentive icon that the user server 4 accumulates is 100 denominations worth of such pizza. In the case of 20 icons, the user server 4 will purchase a pizza through a 20% discount, which is the value of 20 pizza incentive icons. In the case of a 50% discount, or alternatively, in the case of 100 earned pizza incentive icons, 100% free exchange is possible.

Finally, the reading report preparation step (S7), after the advertisement mail sent from the service operator server 1 is received in the icon mailbox 41 of the user server 4, and is not browsed by the refusal of confirmation, etc. If it is deleted as it is, or if it remains unseen for a certain period of time (a set period negotiated between the service operator server and the user server), the incentive icon attached to the advertisement mail is displayed in the icon management mode of the service operator server 1 ( 123, and stores this as one view rate data, and transmits the stored view rate data to the advertiser server 3 so that the advertiser server 3 receives the advertisement mail receiving rate. The incentive icon attached to the deleted or unviewed advertisement mail is collected again in the icon management mode 123 of the service operator server 1, and another When sending an e-mail, it is desirable to make it through the process of attachment and use.

At this time, the non-reading advertisement mail in which the incentive icon is collected is to be moved from the icon mailbox to the spam mailbox by a separate program setting.

On the other hand, in providing the incentive service for the series of e-mail reading rate described above, the incentive icon attached to the advertisement mail, simply, the purchase contract between the service operator server 1 and the merchant server (2) It is not limited to goods (services), but the goods (services) handled by the advertiser server 3 are generated as incentive icons by a separate contract relationship with the service operator server 1, and the advertisement mails of the clients (advertiser servers) are generated. It is possible to provide their reward as an incentive icon, to give a direct compensation benefit, which is also not departing from the scope of the present invention.

In addition, in providing the above-described incentive service for enhancing the e-mail reading rate, the user server 4 which accumulates and uses the incentive icon in exchange for the received e-mail reading, Some will be paid in the form of mail service usage, and in the form of a service fee to the service operator server.

For example, when the user server browses the received advertisement mail and acquires ten incentive icons, the tenth acquired incentive icon may cause the service operator server to take a method of refunding the service fee in the name of the service fee. This is to be applied variably in consultation with the service operator server 1 and the user server 4 in the receiving member sign-up step (S3), such a service method is merely a problem of profit structure. It is also not intended to be outside the scope of the present invention.

On the other hand, the present invention made through the system and a series of service providing steps, as described above, in receiving an advertisement mail with an incentive icon, a separate icon mailbox, which is programmed and provided from the service operator server 1 (41) (see FIG. 4), the icon mail inbox mode is additionally configured by using a general mail box that is generally used, so that a normal mail is placed in a normal inbox and an incentive icon. The attached advertisement mail is in the form of an indication that there is an incentive in the heading (such as a commodity name and a mark indicating the face value), which can be received through the icon mail inbox mode, which can be integrated and managed. It does not depart from the scope of the invention.

Alternatively, in the present invention, the split-earning incentive icon attached to the advertisement mail directly attaches an incentive icon that can be accumulated in the created advertisement text when sending the advertisement mail, and sends them together (ad text and incentive icon). Although the premise is not limited to this method, it is a form in which only the incentive icon is attached when the advertisement mail is sent by the service operator server 1, and the advertisement mail is firstly displayed. If the transmitted advertisement mail is browsed by the user server 4, the browsing status is grasped by the service operator server 1, and the incentive icon that can be accumulated within a few seconds is transferred in a secondary form. It is also possible to use a method, which does not depart from the scope of the present invention.

Claims

The service operator server 1 and the affiliated store server 2 wishing to sell the goods (services) are linked by the automatic information processing unit 11, and the user server 4 is converted into an incentive icon and provided to the corresponding article to be provided. Reward goods purchase step (S1) to enter into an online purchase contract;

An incentive icon generation step (S2) of distributing and converting the rewarded article to which the purchase contract is concluded, into a plurality of incentive icon data through the icon generation unit 12 of the service operator server 1;

The user program 4 is connected through the automatic information processing unit 11 of the service operator server 1, and in accordance with the application for receiving the advertisement mail permission by the user server 4, the accumulation program of the service operator server 1 Receiving member joining step (S3) for transmitting the icon management program, necessary to accumulate incentive icons through the providing unit 14, and install the transmitted icon management program in the icon mailbox 41 of the user server 4 (S3). ;

The service operator server 1 and the advertiser server 3 wishing to send an advertisement mail are linked by the automatic information processing unit 11, and an incentive icon from the linked advertiser server 3 is attached to the advertisement mail. Ad contract execution step (S4) is asked to give;

In accordance with the advertisement contract, the service operator server 1 extracts the information and data of the user server 4 that has received the advertisement mail, which is secured in advance through the receiving member sign-up step S3, and extracts the same. An advertisement mail sending step (S5) of sending an advertisement mail to which the incentive icon is attached to the user server 4;

The advertisement mail to which the incentive icon is attached is received in the icon mailbox 41 of the user server 4, and the attached incentive icon is obtained, accumulated, and managed through the icon management program through viewing of the received advertisement mail. Incentive icon earning step (S6) to;

An incentive icon use step (S7) of allowing the user server 4 to be linked to an icon shopping mall and performing a spot purchase and a free exchange in a differential discount form according to the incentive icon accumulation amount;

An incentive icon which grasps the reading rate of the advertisement mail sent from the service operator server 1 and provides it as the reading rate data to the advertiser server 3, and the user server 4 cannot obtain it due to the reading rejection. The user incentive providing method for improving the e-mail reading rate, characterized in that the re-collection, through the reading report creation step (S8) to be attached when sending another advertisement mail.
The method of claim 1;

The incentive icon generation step S2 may include separating and storing a list of items to be provided as incentives to the user server 4 through the icon setting mode 121 for each type;

Subdividing the price of each item by the type into a subdivided form that can be accumulated through the icon distribution mode 122, and generating the incentive icon as an indication of the subdivided face value;

The generated incentive icon, through the icon management mode (123), by the database, the user incentive providing method for improving the e-mail reading rate, characterized in that the integrated management.
The method of claim 1;

The service operator server 1, if there is an application for accepting the advertisement mail from the user server 4 through the receiving member sign-up step (S3), from the user server (4) that is the application target, the email address, gender, age Receive a list of items that you would like to receive as an incentive, along with personal information about your name, interests, etc .;

When the user server 4 subscribed to the member attempts to directly link to the advertiser server 3 through the received advertisement mail, the advertiser server 3 determines the introduction fee according to the success of the advertisement mail reading and the user incentive. Method for providing a user incentive for improving the e-mail reading rate, characterized in that to pay more to the service operator server (1).
The method of claim 1;

The service operator server 1, when a request for conclusion of an advertising contract is received from the advertiser server 3, causes the corresponding advertiser server 3 to display a list of items of the incentive icon to be attached to the advertisement mail and the incentive icon. A method for providing user incentives for improving the e-mail reading rate, characterized in that determining the dividend.
The method of claim 1;

An incentive icon attached to the advertisement mail is generated for an item directly handled by the advertiser server 3;

A method for providing user incentives for improving the e-mail reading rate, characterized in that the incentive icon generated as the handling goods of the advertiser server (3) is attached to the advertisement mails of the advertiser server itself.