KR20040021406A - Method and System for Providing Broadcasting Schedule Information on Home Shopping Broadcasting Program - Google Patents

Abstract

PURPOSE: A system and a method for offering the customized home shopping broadcasting information are provided to inform a user of the information for a home shopping broadcasting program matched with the customization information by storing the preferred goods of the customers in a database as the customization information. CONSTITUTION: A wireless communication terminal(110) requests the information of the home shopping broadcasting program for the preferred goods. A wireless communication network(120) provides a wireless Internet service through the Internet(140) to the wireless communication terminal. A customized information center(150) stores the information for the preferred goods received from the wireless communication terminal in a customization information database(156) as the customization information. A home shopping center(160) keeps the broadcasting information of the home shopping broadcasting program, searches the home shopping broadcasting program including the information for the preferred goods from a home shopping broadcasting information database(166), and provides a broadcasting schedule of the searched programs to the wireless communication terminal.

Description

System and method for providing customized home shopping broadcasting information {Method and System for Providing Broadcasting Schedule Information on Home Shopping Broadcasting Program}

The present invention relates to a method and a system for providing customized information, and more particularly, a home shopping broadcasting program corresponding to a database of customized shopping information among home shopping broadcasting programs of a home shopping company by database of preference products of users as customized information. The present invention relates to a method and system for providing customized home shopping broadcasting information to notify a user in advance.

Recently, due to the development of the Internet and TV broadcasting services, a telesales service, in which a seller receives a product purchase request from consumers by using various communication media such as a computer and a telephone, is popular. The telesales service has the advantage of being able to sell goods to consumers all over the country without the constraints of distance, saving the leasing and management costs required for the store operation. These mail order services allow consumers to view product information from computers, newspapers, magazines, commercials, televisions, order goods using computers or telephones, and also send credit card numbers using computers or telephones, or send money online via banks. This is done by paying for the goods. Therefore, consumers have the advantage that they can purchase various items in good condition by using the telesales service, and above all, users who use the telesales service because of the convenience of purchasing products at home without visiting the store in person. Is increasing rapidly.

Such a telesales service includes a home shopping service using an internet shopping mall and TV home shopping.

For home shopping through an internet shopping mall, a seller or an administrator opens an internet shopping mall, which is a virtual store on the Internet, and registers a product in the internet shopping mall. Viewing, searching, ordering products, making payments, and receiving the merchandise has the advantage of being available regardless of time and place.

However, in the home shopping through an internet shopping mall, a consumer who wants to purchase a product must connect to the internet network to visit the internet shopping mall, and after accessing the internet network, visits a site of the internet shopping mall. You must go through a procedure such as typing. In addition, consumers were inconvenient to directly search whether there is a product that they needed in the site of the Internet shopping mall, and the seller has to produce separate multimedia contents in order to provide various product information. there was.

On the other hand, home shopping using a TV broadcasting system is a way to guide the product to the consumers watching the TV through the assigned channel, the consumer to watch the product introduction program and then go through a predetermined procedure to purchase the product at home. At this time, consumers watching TV receive a product guide of a shopping assistant called a shopping host that confirms a product instead and provides information on functions, characteristics, advantages and disadvantages thereof. As such, in the case of TV home shopping, consumers receive guidance on the quality and price of products from the shopping host. Unlike the home shopping method using the Internet, consumers can directly search for the product to identify the characteristics, advantages and disadvantages of the product or compare it with other products. Can be less.

However, in the case of TV home shopping, there is a problem that a consumer can obtain information on a desired product only by watching TV. Therefore, the user should know in advance when the home shopping broadcast program for the desired product is broadcasted through a TV guide containing the schedule of the home shopping broadcast program. However, since the TV guide does not cover all the information of the products and only the broadcasting schedules related to the main products, it is not easy for the consumer to obtain information about the home shopping broadcasting schedule of the products he / she wants. One way to solve this problem is to record all the home shopping programs that broadcast on all home shopping TV channels, but this is not a fundamental solution, nor is it practical.

Therefore, an object of the present invention is to provide a method and system for providing personalized home shopping broadcasting information for databaseing preference products of consumers as personalized information and informing a user of information about a home shopping broadcasting program corresponding to the personalized information among home shopping broadcasting programs. To provide.

1 is a block diagram of a customized home shopping broadcasting information providing system according to the present invention;

FIG. 2 is a diagram illustrating information about a user's purchase preference product registered in a custom information database of the custom information center shown in FIG. 1;

3a and 3b is a flow chart illustrating the operation of the custom home shopping broadcasting information providing system of the present invention;

4A is an interface screen illustrating merchandise items classified by categories provided to a wireless communication terminal in a customized information center of the present invention;

4B is a screen illustrating a broadcast schedule of a home shopping broadcast program for a purchase preferred product provided to a wireless communication terminal in a home shopping center of the present invention.

<Description of the symbols for the main parts of the drawings>

110: wireless communication terminal 120: wireless communication network

122: wireless base station 124: wireless switching center

126: Short Message Service Center 130: WAP Gateway

140: Internet 150: Custom Information Center

156: Personalized Information Database 160: Home Shopping Center

166: Home Shopping Broadcasting Information Database

According to an embodiment of the present invention for achieving the above object, the home shopping broadcasting information that provides a service for notifying in advance the broadcasting schedule of the home shopping broadcasting program that the user wants to watch among the home shopping broadcasting programs broadcast from the home shopping TV broadcasting station The providing system includes a wireless communication terminal for requesting information of a home shopping broadcast program in which a user prefers to purchase a desired product to be broadcasted; A wireless communication network for providing a wireless Internet service through the Internet to the wireless communication terminal; A customized information center for databaseting, as customized information, information on the user's purchase preference product received from the wireless communication terminal; And search for a home shopping broadcast program having broadcast information of the home shopping broadcast program, the home shopping broadcast program including information on the purchase preference product databased in the personalized information center, through the wireless communication network. And a home shopping center provided to the wireless communication terminal.

According to another embodiment of the present invention for achieving the above object, a home shopping center having broadcast information of a home shopping broadcast program broadcast from a home shopping TV broadcasting station of a home shopping company and the home shopping center are connected to the home shopping center through the Internet. The method of providing personalized home shopping broadcasting information of a personalized home shopping broadcasting information providing system comprising a personalized information center receiving a request for transmitting information of a home shopping broadcasting program in which a user prefers to purchase a product, the method comprising: (a) wireless in the user's wireless communication terminal; Accessing the customized information center through a communication network and the Internet to register information regarding the purchase preference product as customized information; (b) providing the home shopping center with information on the purchase preference product registered as the personalized information in the personalized information center; (c) searching for a home shopping broadcast program that broadcasts the purchase preferred product among the home shopping broadcast programs in the home shopping center; And (d) providing a broadcasting schedule of the searched home shopping broadcasting program to the wireless communication terminal through the wireless communication network in the home shopping center.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail as follows.

1 is a block diagram of a customized home shopping information providing system according to the present invention. The customized home shopping information providing system of the present invention shown in FIG. 1 includes a wireless communication terminal 110, a wireless communication network 120, a wireless application protocol (WAP) gateway 130, an internet 140, and a customized information center 150. ) And home shopping center 160.

The wireless communication terminal 110 accesses the personalized information center 150 through the WAP gateway 130 and the Internet 140 using a wireless Internet service provided by the wireless communication network 120, and the user makes a purchase in the home shopping broadcasting program. In order to obtain information about the home shopping broadcasting program in which a desired product is introduced, it is used to register a desired product of purchase preference. The wireless communication terminal 110 uses a mobile phone or personal digital assistant (PDA) equipped with a WAP browser that can be connected to the customized information center 150 through the wireless communication network 120 and the Internet 140. Include. The purchase preference products registered in the customized information center 150 through the wireless communication terminal 110 may be, for example, products that the user intends to purchase in the future or products that have been interested for a long time even if they are not immediately. Say.

The wireless communication network 120 basically provides a short message service (SMS) to a wireless base station 122 and a wireless switching center 124 and a wireless communication terminal 110 that provide a wireless call service to the wireless communication terminal 110. It includes a short message service center 126 to provide.

As well as an antenna, the wireless base station 122 including a base transceiver station (BTS) and a base station controller (BSC) transmits and receives signals wirelessly with the wireless communication terminal 110 and the wireless communication terminal 110. Transmits a request for registration of a preferred item of purchase to the wireless switching center 124, and provides the wireless communication terminal 110 with information about a home shopping broadcast program provided from the home shopping center 160 according to the registration of the preferred item of purchase. do.

The wireless switching center 124 basically has a control function for allowing the wireless base station 130 to operate efficiently and an interworking function with an exchange installed in a public telephone network (not shown). In addition, the wireless switching center 124 transmits a registration request of the purchase preference product of the wireless communication terminal 110 to the personalized information center 150 through the WAP gateway 130 and the Internet 140 via the Internet 140.

The short message service center 126 basically provides a short message service for transmitting a short form text message prepared by a caller using a mobile phone of the sender to a receiver terminal. Short message center 126 of the present invention, through a short message service, as described below, in the home shopping center 160, the wireless communication terminal 110 introduces the purchase preference products registered in the customized information center 150 It performs a function of notifying the wireless communication terminal 110 of a broadcast program as a text message.

The WAP gateway 130 converts text file data on the Internet into a binary code structure and functions to transmit an information required to an application or a wireless communication terminal 110 required for the wireless communication terminal 110. WAP is a communication protocol that allows the Internet to be used through a wireless communication terminal 110 such as a mobile phone or a PDA. In the past, in order to use the Internet via a mobile phone, a notebook computer equipped with a mobile phone modem card had to be connected to the mobile phone. However, WAP is a breakthrough technology that enables Internet communication with only the wireless terminal itself without a modem card and a computer. The transmission speed of current wireless communication is relatively low compared to the transmission speed of wired communication such as the Internet. Therefore, current wireless communication transmission rate has a big limitation in properly transmitting a large amount of data of the World Wide Web page provided on the Internet. As one of the ways to solve the transmission rate problem, rather than transmitting the text code on the Internet as it is, WAP server converts it to binary code and transmits it to the wireless communication terminal. At the current wireless communication transmission speed, it is impossible to process a large amount of data such as a screen provided by the wired Internet, and thus WAP design and manufacture content to use WAP separately, thereby enabling wireless Internet use with only the wireless terminal 110. do.

The customized information center 150 is a product that the wireless communication terminal 110 wants to purchase in the near future from a user who is one of the customers of the home shopping company, or a purchase-preferred product that feels a desire to buy it someday because it has been interested for a long time. The information is registered and made into a database, and the database provides product information to the home shopping center 150 connected through the Internet 140. The customized information center 150 includes a web server 152, a controller 154, and a customized information database 156.

The web server 152 provides various user interfaces to the wireless communication terminal 110 connected to the WAP gateway 130 and the Internet 140, and purchases preferred product information from the wireless communication terminal 110 through the user interface. Receive

The controller 154 generally maintains, manages, and operates the Internet site of the customized information center 150, and manages and controls the web server 152 and the customized information database 156.

The personalized information database 156 stores identification information of users who have subscribed to the Internet site operated by the personalized information center 150, for example, user's purchase preference product information for each phone number. 2 illustrates purchase preference product information of a user registered in the customized information database 156.

As can be seen in Figure 2, the personalized information database 156 is a database of the user's purchase preference product information divided by the user's telephone number, and register one or more purchase preference products and the preferred brand and model name if necessary Can be. For example, a user of a wireless communication terminal 110 having a telephone number of '011-202-0277' may use a computer, clothing, foodstuffs as his or her preferred product, and as a preferred brand and model name, for example, 'Sambo', ' 'ss fashion', 'samyoung food' '2002. 5. It can be seen that it is registered in the personalized information database 156 at 10 '. Information about a user's preferred purchase product for each user stored in the user's personalized information database 156 is periodically or aperiodically transmitted to the home shopping center 160 through the Internet 140.

The home shopping center 160 is a server supporting an Internet site provided by a home shopping company, and has information about a home shopping broadcasting program broadcasted by a home shopping broadcasting company (not shown) of the home shopping company, among which the customized information center 150 is provided. It performs the service provided to the user's wireless communication terminal 110 to find the information of the home shopping broadcast program that introduces the user's purchase preference product information delivered to the database. The purchase preference product information of the user transmitted from the customized information center 150 may be used as the purchase preference product of the user in the home shopping center 160. The home shopping center 160 includes a web server 162, a controller 164, and a home shopping broadcast information database 166.

The web server 162 receives the user's purchase preference product information registered in the personalized information database 156 from the personalized information center 150 while communicating with the personalized information center 150 through the Internet 140.

The home shopping broadcast information database 166 stores information of a home shopping broadcast program to be broadcasted in the future. The broadcast information of the home shopping broadcast program includes, for example, information about a broadcast channel, a broadcast date, a program name, a brand name, and the like of the broadcast program.

The controller 164 maintains, manages, and operates the Internet site of the home shopping center 160 as a whole, and manages and controls the web server 162 and the home shopping broadcast information database 166. In addition, the controller 164 receives the user's purchase preference product information provided from the customized information center 150 through the web server 162, and provides a home shopping program corresponding to the purchase preference product information in the broadcast information database 166. The searcher transmits the information on the searched broadcasting channel and schedule of the home shopping broadcasting program to the wireless communication network 120 through the Internet 140. Accordingly, the wireless communication network 120 transmits the broadcast channel and the broadcast schedule of the home shopping broadcast program received from the home shopping center 160 to the user's wireless communication terminal 110 as a short message through the short message center 126.

In relation to the present invention, the customized information center 150 registers the user's purchase preference product information in the personal information database 156 and delivers the user's purchase preference product information databased to the home shopping center 160. Although described and described, the customized information center 150 may be constructed and configured as a server that operates directly in the wireless communication network 120, or the user may prefer to purchase the user's preferred product information in the home shopping center 160 by omitting the customized information center 150. You can directly manage the database by directly receiving it.

The home shopping information providing method of the present invention having the above-described configuration will be described with reference to the flowcharts of FIGS. 3A and 3B.

First, the user accesses the customized information center 150 via the WAP gateway 130 and the Internet 140 using a wireless Internet service provided by the wireless communication network 120 through his wireless communication terminal 110. (S302).

The customized information center 150 performs a typical member authentication procedure such as verifying an ID and a password for the user of the wireless communication terminal 110 (S304).

After the member authentication procedure is successfully performed, the customized information center 150 transmits a screen including the category of various products sold by the home shopping company to the wireless communication terminal 110 through the web server 152 (S206). . FIG. 4A illustrates a screen in which various products provided by the customized information center 150 are presented by category. In this screen, select an item of a desired product from among the following product items. Product categories such as 'Computer, Home Appliances, Fashion, Cosmetics, Furniture, Life, Sports, and Food' are listed along with the phrase, and at the bottom, a selection button (302) for selecting a product category. And a confirmation button 304 for confirming the item of the product selected by the selection button 302. In addition, if necessary, the wireless communication terminal 110 may input the preferred brand, model name, and registration date of the preferred product to purchase.

Then, although not shown in the figure, if the user selects any one of the items of the goods classified by category in the wireless communication terminal 110, the sub goods items included in the items of the goods will be listed, and the user You will be able to select the specific product you want from the product items. The item of the specific product selected according to the purchase preference by the user is provided to the customized information center 150 through the wireless communication network 120, the WAP gateway 130, and the Internet 140 (S308).

The customized information center 150 classifies the purchase preference product item transmitted from the user's wireless communication terminal 110 for each phone number of the authenticated user and registers it as customized information in the customized information database 156 (S310). ).

Thereafter, the customized information center 150 provides the user's purchase preference product information registered in the customized information database 156 to the home shopping center 160 through the Internet 140 periodically or aperiodically (S312).

The home shopping center 160 receiving the user's purchase preference product information from the customized information center 150 searches for a home shopping broadcast program stored in the broadcast information database 166 to find a home shopping broadcast program that broadcasts the user's purchase preference product information. In operation S314, the broadcasting channel and the schedule of the corresponding home shopping broadcasting program are extracted (S316).

Next, the home shopping center 160 transmits the broadcast channel and schedule of the corresponding home shopping broadcast program to the wireless communication network 120 through the Internet 140 and the WAP gateway 130 (S318).

The wireless communication network 120 transmits the broadcast schedule of the home shopping broadcasting program received from the home shopping center 160 to the user's wireless communication terminal 110 as a short message using a short message service of the short message center 126 (S320). ).

4B illustrates a screen illustrating a broadcast schedule of a home shopping broadcast program for a user's purchase preference product notified to the wireless communication terminal 110 in the home shopping center 160. In FIG. 4B, a user purchases a 'preferred purchase item 1 (computer) through the wireless communication terminal 110 and the user registers in the personalized information center 150 together with a notice phrase' the broadcasting schedule of the preferred product of purchase is as follows. ' ), 'Purchase Preferred Goods 2 (Clothes)' and 'Purchase Preferred Goods 3 (Grocery)' are 'CH 99', 'CH 100' and 'CH 101' respectively, on August 30, 2002 at 20 o'clock, You will see a message stating that they will be broadcast at '11 September 1 11:00 'and' 1 September 1 2002 'respectively.

Therefore, the user may check the schedule of the home shopping broadcast program on which his / her preferred product is broadcast through the wireless communication terminal 110 and watch the home shopping broadcast program broadcast on the home shopping TV channel according to the confirmed broadcast schedule.

The above description is merely illustrative of the technical spirit of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. The scope of protection of the present invention should be interpreted by the following claims, and all technical ideas falling within the scope of the present invention should be construed as being included in the scope of the present invention.

As described above, the present invention provides an effect of providing a convenience for a consumer to watch a home shopping broadcast program in accordance with a broadcast schedule by informing the user in advance of broadcast schedule information about a home shopping broadcast program corresponding to the purchase preference product information of the consumer. There is.

In addition, according to the present invention, the home shopping center has a side effect of identifying a consumer's purchase tendency of the product with the purchase preference product information of the consumers databased as customized information and using it as a marketing strategy.

Claims (9)

In the customized home shopping broadcasting information providing system that provides a service for notifying in advance the airing schedule of the home shopping broadcasting program that the user wants to watch among the home shopping broadcasting programs broadcasted by the home shopping TV broadcasting station, A wireless communication terminal for requesting information of a home shopping broadcast program in which a user prefers to purchase a desired product to be broadcasted; A wireless communication network for providing a wireless Internet service through the Internet to the wireless communication terminal; A customized information center for databaseting, as customized information, information on the user's purchase preference product received from the wireless communication terminal; And Search for a home shopping broadcast program having broadcast information of the home shopping broadcast program, the home shopping broadcast program including information on the purchase preference product databased in the personalized information center, and the broadcast schedule of the found home shopping broadcast program through the wireless communication network; Home shopping center provided by wireless communication terminal Custom home shopping broadcast information providing system comprising a. The method of claim 1, The wireless communication network is a personalized home shopping broadcasting information providing system, characterized in that it comprises a short message center for transmitting the broadcast schedule of the searched home shopping broadcast program delivered from the home shopping center as a short message. The method of claim 1, The home shopping center, A home shopping broadcast information database storing information including a broadcast date of the home shopping broadcast program, a broadcast channel, a broadcast program name, and a product included in the broadcast program; And A control unit for searching a home shopping broadcasting program introducing the preferred product purchased from the personalized information center in the broadcasting information database, searching for a broadcasting channel and a broadcasting date of the found home shopping broadcasting program, and providing the same to the wireless communication terminal; Custom home shopping broadcast information providing system comprising a. The method of claim 2, The wireless communication terminal includes a mobile phone or a personal digital assistant (PDA) equipped with a WAP browser capable of accessing the customized information service center through the wireless communication network and the Internet. Broadcast information provision system. The method of claim 4, wherein The system may further include a WAP gateway for allowing the wireless communication terminal to transmit and receive the short message with the personalized information center and the home shopping center through the Internet. Requests for the transmission of information on home shopping centers that have broadcast information of home shopping broadcast programs broadcasted from home shopping TV stations of home shopping companies and home shopping broadcast programs connected to the home shopping centers through the Internet to broadcast preferred products from users among the home shopping broadcast programs. In the method of providing personalized home shopping broadcasting information of the system including a customized information center receiving the, (a) accessing the customized information center through a wireless communication network and the Internet at the user's wireless communication terminal and registering information regarding the purchase preference product as customized information; (b) providing information on the purchase preference product registered as the personalized information to the home shopping center in the personalized information center; (c) searching for a home shopping broadcast program that broadcasts the purchase preferred product among the home shopping broadcast programs in the home shopping center; And (d) providing a broadcast channel and a broadcast schedule of the found home shopping broadcast program to the wireless communication terminal through the wireless communication network in the home shopping center; Custom home shopping broadcast information providing method comprising a. The method of claim 6, In the step (a), the purchase preference product is a product that the user who is one of the customers of the home shopping company is a product that is to be purchased in the near future or a product that has been interested for a long time because of a long time interest. How to provide personalized home shopping information. The method of claim 7, wherein The information on the purchase preference product registered in the customized information center includes at least one purchase preference product and a preferred brand and model name of the purchase preference product. The method of claim 6, The step (d) is a personalized home shopping broadcast information providing method, characterized in that for transmitting a short message and the broadcast channel of the searched home shopping broadcast program.