KR20040020423A - System and method for gathering and analyzing advertisement exposure information to mobile phone - Google Patents

Abstract

PURPOSE: A system and a method for collecting and analyzing advertisement exposure information are provided to offer accurate advertisement exposure analyzing information by exposing an advertisement while contents selected by a user are downloaded and calculating the number of advertisement exposure using the number of contents downloading. CONSTITUTION: If a user of a mobile terminal(40) selects contents and requests downloading through the mobile terminal(40) connected to a wireless communication network, a wireless communication network server(20) transmits user information through the wireless communication network. The wireless communication network server(20) receives advertisement information matched to transmitted user information, and outputs received advertisement information. The wireless communication network server(20) outputs advertisement information included in the selected contents to the mobile terminal(40), stores advertisement exposure analyzing information generated when advertisement information is outputted, and transmits stored advertisement exposure analyzing information through the wireless communication network. An advertisement exposure analyzing server(30) downloads an advertisement exposure program to the wireless communication network server(20), matches advertisement information to the contents on the basis of user information, and stores matched information. The advertisement exposure analyzing server(30) transmits advertisement information matched to user information transmitted from the wireless communication network server(20). The advertisement exposure analyzing server(30) selects contents for inserting advertisement information, inserts advertisement information into the selected contents, and transmits the contents to the wireless communication network server(20). The advertisement exposure analyzing server(30) receives advertisement exposure analyzing information transmitted from the wireless communication network server(20), and generates statistics information about the exposure of advertisement information.

Description

System and method for collecting / analyzing advertisement exposure information on mobile terminal {SYSTEM AND METHOD FOR GATHERING AND ANALYZING ADVERTISEMENT EXPOSURE INFORMATION TO MOBILE PHONE}

The present invention relates to a system and method for collecting / analyzing advertisement exposure information in a mobile terminal.

More specifically, the mobile terminal is configured to expose an advertisement during downloading of content (music video, movie, karaoke service, and other video and information) to be played through the mobile terminal, and to accurately calculate the exposure degree of the exposed advertisement. It relates to a system and method for collecting / analyzing advertisement exposure information to a terminal.

Advertisements are made to inform a certain product to various people and to promote the sale of the goods. The advertisements are provided to the user through various media such as a television receiver, a radio receiver, or a PC that can be connected to the Internet.

However, when providing an advertisement using a medium such as a television receiver, a radio receiver, or a PC with an Internet connection, advertisers cannot accurately measure how much the advertisement is exposed to users.

Therefore, advertisers do not make decisions based on accurate ad impression statistics when they want to expose an advertisement to a user through the media. Instead, the advertiser decides through a simple survey or distributes a device distributed to a predetermined user for a viewership survey. It is decided through the data investigated.

In other words, advertisers determine that the advertisement information provided to users before the start of the popular program is exposed to the most people.

Therefore, the cost of the advertisement aired before the start of the popular program is the highest priced situation, advertisers are also spending a lot of advertising costs only because the vague that the advertisements they create are exposed to many people.

On the other hand, an advertisement (for example, a banner advertisement) provided by using a PC capable of connecting to the Internet is measured that the advertisement information is exposed to the user when clicked by the user, and by checking the number of clicks of the user, The degree of exposure of the advertisement information may be calculated.

However, even in this case, the same user clicks on the advertisement information continuously for a predetermined purpose in many cases, and since the server providing the advertisement information cannot recognize the same, the number of clicks on the advertisement information As such, the advertisement information may not be viewed as being exposed to different users.

Therefore, when measuring the degree of exposure of the advertisement information by the number of clicks on the advertisement information, inevitably inaccurate statistics are obtained.

The present invention has been made to solve the above problems, an object of the present invention is to expose the advertisement during the download of the content selected by the user through the mobile terminal and the number of advertisements using the number of times the mobile terminal user downloads the content The present invention provides a system and method for collecting / analyzing advertisement exposure information in a mobile terminal that supports providing accurate advertisement exposure analysis information by calculating an impression frequency.

Another object of the present invention is to provide a system and method for collecting / analyzing advertisement exposure information in a mobile terminal by which an advertisement corresponding to the nature of the content is exposed on a mobile terminal screen during downloading of the content, thereby doubling the advertising effect. have.

It is still another object of the present invention to provide an advertisement exposure information collection / analysis system and method for a mobile terminal in which an advertisement effect is doubled by exposing an advertisement corresponding to mobile terminal user information that has downloaded content to be exposed during downloading of the content. In providing.

Still another object of the present invention is to generate advertisement exposure statistics by matching mobile terminal user information that has downloaded content to advertisement exposure analysis information, thereby generating more accurate advertisement exposure statistics information including an advertisement exposure target. An advertisement exposure information collection / analysis system and method for a terminal are provided.

1 is a block diagram illustrating an advertisement exposure information collection / analysis system for a mobile terminal according to the present invention;

2 is a flowchart illustrating an operation of generating advertisement information to be exposed in an advertisement exposure analysis server according to the present invention;

3A is a flowchart illustrating a process for selecting advertisement information to be exposed according to mobile terminal user information and collecting advertisement exposure analysis information in a wireless communication network server according to the present invention;

3b is an operation flowchart for explaining a process for outputting an advertisement inserted according to the content characteristics and collecting advertisement exposure analysis information in a wireless communication network server according to the present invention;

4 is a flowchart illustrating an operation of generating advertisement exposure statistics information in the advertisement exposure analysis server according to the present invention.

<Explanation of symbols for the main parts of the drawings>

10: wireless communication network 20: wireless communication network server

21: Advertising exposure program storage unit 22: Advertising exposure analysis information storage unit

23,44 communication interface 24,43 control unit

25: mobile terminal user information storage unit

30: advertisement exposure analysis server 31: advertisement exposure program management module

32: advertising information DB 33: advertising exposure analysis DB

34: advertising exposure program storage means 35: advertising information management module

36: information collection / management module for advertisement exposure analysis

37: advertisement exposure analysis module

40: mobile terminal 41: key input unit

42: display driver 50: content supply server

An embodiment of the present invention for achieving the above object is to provide a service page including a content list on a mobile terminal connected online, and when the user selects the desired content through the service page, the selected content In the wireless based system for supporting the download to the mobile terminal, it is equipped with an advertisement exposure program transmitted from the outside, the user of the mobile terminal using the mobile terminal connected to the wireless communication network to select the content download request If so, the mobile terminal user information is transmitted through the wireless network, and the advertisement information matching the transmitted mobile terminal user information is received and supported to be output to the mobile terminal, or the advertisement information included in the selected content is output to the mobile terminal. Support, advertising information output Storing information for the advertisement exposure analysis that is generated, and a wireless communication network server to which the stored information for the advertisement exposure analysis support to be transmitted through the wireless communication network; And the advertisement exposure program is downloaded to the wireless communication network server, and the advertisement information matching the mobile terminal user information transmitted from the wireless communication network server is stored after matching and storing contents and advertisement information based on the mobile terminal user information. Select the content to be transmitted to the communication network server or the content to include the advertising information from the contents provided to the mobile terminal user, and includes the advertisement information in the selected content to be transmitted to the wireless communication network server, and from the wireless communication network server The present invention provides an advertisement exposure information collection / analysis system for a mobile terminal, comprising: an advertisement exposure analysis server receiving received advertisement exposure analysis information and generating statistical information on exposure of advertisement information.

In another aspect, the present invention, the wireless communication network server supports the mobile terminal user information corresponding to the advertisement exposure analysis information to be transmitted to the advertisement exposure analysis server, the advertisement exposure analysis server is received from the wireless communication network server An advertisement exposure information collection / analysis system for a mobile terminal, which generates advertisement exposure statistical information including an advertisement exposure target by using the mobile terminal user information.

In another aspect, the present invention, the advertisement exposure analysis server, the mobile terminal user recognizes the number of downloads of the content selected by the mobile terminal as the number of advertisement exposure, and generates advertisement exposure statistics information, characterized in that The advertisement exposure information collection / analysis system solves the above problem.

In another aspect, the present invention, the wireless communication network server, the advertisement exposure program storage unit for storing the advertisement exposure program provided by the advertisement exposure analysis server; An advertisement exposure analysis information storage unit which stores at least one advertisement exposure analysis information; A mobile terminal user information storage unit for storing mobile terminal user information of a mobile terminal connected online; And transmitting the mobile terminal user information to the advertisement exposure analysis server and controlling the advertisement information transmitted from the advertisement exposure analysis server to be exposed to the corresponding mobile terminal by the advertisement exposure program, or the mobile terminal user connected online. If advertisement information is included in the selected content using the advertisement exposure program stored in the advertisement exposure program storage unit, the advertisement is controlled to be exposed through the mobile terminal, and the advertisement exposure analysis information is generated to generate the advertisement exposure. An advertisement exposure information collection / analysis system for a mobile terminal, comprising: a control unit configured to be controlled to be stored in the analysis information storage unit.

In another aspect, the present invention, the advertisement information is output on the screen of the mobile terminal during the download of the selected content, the advertisement exposure information collection / analysis system for a mobile terminal, solving the above-mentioned problems.

In another aspect, the present invention, the advertisement exposure analysis server, the advertisement exposure analysis information DB for storing at least one or more advertisement exposure analysis information transmitted from the wireless communication network server; Advertisement exposure program storage means for storing an advertisement exposure program to be transmitted to the wireless communication network server; An advertisement exposure program management module for comparing the current version of the advertisement exposure program mounted on the wireless communication network server with the version of the advertisement exposure program stored in the advertisement exposure program storage unit, and updating the advertisement exposure program mounted on the wireless communication network server; An advertisement exposure analysis information collection / management module for collecting advertisement exposure analysis information transmitted from the wireless communication network server and supporting the advertisement exposure analysis information to be stored in the advertisement exposure analysis information DB; And an advertisement exposure analysis module configured to periodically analyze advertisement exposure analysis information collected and managed by the advertisement exposure analysis information collection / management module, so that an analysis result can be provided to an advertiser. An advertisement exposure information collection / analysis system for a mobile terminal to solve the above-mentioned problems.

In another aspect, the present invention, the advertisement exposure analysis information of the advertisement exposure analysis module, the advertisement exposure information collection / mobile terminal user information characterized in that consisting of the advertisement exposure analysis information and the mobile terminal user information transmitted from the wireless communication network server / As an analysis system, the above-mentioned subject is solved.

In another aspect, the present invention, the advertisement exposure analysis module, extracts the number of advertisement exposures using the advertisement exposure analysis information, the mobile terminal, characterized in that to recognize the target of the advertisement exposure using the mobile terminal user information. The above problem is solved as a system for collecting / analyzing advertisement exposure information.

Another embodiment of the present invention for achieving the above object, (1) when any content is selected by the mobile terminal user and the selected content is downloaded, the wireless communication network server is advertising information or mobile terminal included in the content The advertisement information matching the user information is supported to be exposed on the screen of the mobile terminal using an advertisement exposure program installed in the wireless communication network server. When the advertisement information is exposed, the advertisement exposure analysis information is generated, and the generation is performed. Transmitting the advertisement exposure analysis information to the advertisement exposure analysis server; And (2) the advertisement exposure analysis server transmits the advertisement information stored in accordance with the contents including the advertisement information or mobile terminal user information to the wireless communication network server, and analyzes the advertisement exposure analysis information transmitted from the wireless communication network server. The method provides a method for collecting / analyzing advertisement exposure information for a mobile terminal, comprising: generating exposure statistics information of an advertisement exposed to a mobile terminal user for a predetermined period of time and providing the same to an advertiser.

The present invention also provides a method for collecting / analyzing advertisement exposure information for a mobile terminal, wherein the advertisement information is output on the screen of the mobile terminal during downloading of the content.

In addition, the present invention, the process (1), as a method of collecting / analyzing the advertising exposure information to the mobile terminal, characterized in that further comprising the step of storing the mobile terminal user information corresponding to the information for the advertisement exposure analysis. The above problem is solved.

In another aspect, the present invention, the mobile terminal user information is transmitted from the wireless communication network server to the advertisement exposure analysis server together with the advertisement exposure analysis information is used to generate statistical information on the target of the advertisement exposure. As a method of collecting / analyzing advertisement exposure information, the above-mentioned problem is solved.

In addition, the present invention, the process (2), (2-1) the mobile terminal to recognize the current version of the advertisement exposure program mounted on the wireless communication network server connected online; (2-2) comparing the version of the advertisement exposure program with the version of the advertisement exposure program stored in the advertisement exposure analysis server, and determining whether it is an old version; And (2-3) if the version of the advertisement exposure program installed in the wireless communication network server is an old version, transmitting the new version of the advertisement exposure program to the wireless communication network server to update the advertisement exposure program. The above-mentioned problem is solved as a method for collecting / analyzing advertisement exposure information in a mobile terminal.

In addition, the present invention, the process (2) is a mobile terminal, characterized in that the mobile terminal user is replaced with a process of recognizing the number of times the download of the content selected by the mobile terminal to the corresponding advertisement exposure number, generating the advertisement exposure statistics information As a method of collecting / analyzing advertisement exposure information, the above-mentioned problem is solved.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

According to the present invention, the appropriate advertisement information is exposed according to the nature of the content or the mobile terminal user information, and in particular, the inserted advertisement information is exposed through the mobile terminal during the download of the content in which the advertisement information is inserted according to the nature of the content. Accurate advertisement exposure analysis information by generating advertisement exposure analysis information using the number of times the content has been downloaded, or by allowing advertisement information matching the mobile terminal user information to be exposed through the download of the content. In the following description, a system and method for collecting / exploring advertisement exposure information for a mobile terminal so as to obtain the same will be described as a preferred embodiment, but the technical spirit of the present invention is not limited thereto and can be variously modified and modified by those skilled in the art. Of course.

In addition, preferred embodiments of the present invention include embodiments such as computer systems and computer program products programmed to carry out the methods of the present invention. According to an embodiment of a computer system, a set of instructions for carrying out a method resides in one or more memories (RAM), which sets the instructions in a memory, such as a hard disk, until the computer system needs them. Can be stored as a program product.

The mobile terminal according to the present invention can be applied to a mobile terminal such as a PDA, an IMT2000, or the like using a wireless individual telephone network or a wireless network communication network.

1 is a block diagram illustrating an advertisement exposure information collection / analysis system in a mobile terminal.

As shown in FIG. 1, a wireless communication network 10 is connected to a wireless communication network server 20, an advertisement exposure analysis server 30, and a mobile terminal 40, and the content is connected to the wireless communication network server 20. At least one content supply server 50 for supplying data is connected.

The wireless communication network server 20 transmits the information of the mobile terminal user who selected the content to the advertisement exposure analysis server 30 and receives the advertisement information matching the transmitted mobile terminal user information from the advertisement exposure analysis server 30. Afterwards, the received advertisement information is supported on the screen of the mobile terminal, and the advertisement exposure analysis information generated when the advertisement information is output is stored, and the stored advertisement exposure analysis information is advertised through the wireless communication network 10. Support to be transmitted to the exposure analysis server (30).

In addition, the wireless communication network server 20 is equipped with an advertisement exposure program transmitted from the advertisement exposure analysis server 30, when the mobile terminal user selects the content, and the advertisement information is included in the selected content, the advertisement exposure It supports the advertisement information is output on the screen of the mobile terminal by driving a program, and stores the information for analyzing the advertisement exposure generated when the advertisement information is output, the stored advertisement exposure analysis information is advertised through the wireless communication network (10) Support to be transmitted to the exposure analysis server (30).

In addition, the wireless communication network server 20 supports the user information of the mobile terminal that has selected and downloaded the content corresponding to the advertisement exposure analysis information to be transmitted to the advertisement exposure analysis server 30 to be described later.

Meanwhile, the wireless communication network server 20 stores the advertisement exposure program storage unit 21 storing the advertisement exposure program provided by the advertisement exposure analysis server 30, and at least one advertisement exposure analysis information. The advertisement exposure analysis information storage unit 22, the mobile terminal user information storage unit 25 in which the mobile terminal user information is stored, and the mobile terminal user selects contents using the mobile terminal connected to the wireless communication network 10; If a download request is made, the advertisement exposure program is driven to receive advertisement information matching the mobile terminal user information and to be output to the mobile terminal, or the advertisement information included in the selected content is moved to suit the nature of the contents. It supports output to the terminal, and generates the information for analyzing the advertisement exposure to save the information for analyzing the advertisement exposure The advertisement exposure analysis information and the mobile terminal user information stored in the control unit 22 and stored in the advertisement exposure analysis information storage unit 22 and / or the mobile terminal user information storage unit 25 are analyzed. The control unit 24 for controlling the transmission to the server 30 and the communication to transmit the advertisement exposure information and / or mobile terminal user information to the advertisement exposure analysis server 30 under the control of the control unit 24 It consists of the interface part 23.

The advertisement exposure analysis server 30 supports the advertisement exposure program to be downloaded to the wireless communication network server 20, and the advertisement information suitable for the mobile terminal user information transmitted from the wireless communication network server 20 is transmitted to the wireless communication network server 20. And select the content to include the advertisement information among the contents provided by the content supply server 50, and include the advertisement information in the selected content to be transmitted to the wireless communication network server 20. And receiving advertisement exposure analysis information transmitted from the wireless communication network server 20 to generate statistical information on exposure of advertisement information.

In addition, the advertisement exposure analysis server 30 receives mobile terminal user information from the wireless communication network server 20, and generates advertisement exposure statistical information including information on an advertisement exposure target.

The advertisement exposure analysis server 30 selects the content that matches the mobile terminal user information and builds it into a database. When the content suitable for the mobile terminal user information registered in the DB is selected and downloaded by the mobile terminal user, The number of downloads is recognized as a corresponding advertisement impression count, and advertisement impression statistics information is generated.

The advertisement exposure analysis server 30 stores a mobile terminal user information DB 31 storing mobile terminal user information of a mobile terminal user online connected to the wireless communication network server 20, and the wireless communication network at the request of an advertiser. Ad information DB 32 that stores the advertisement information to be output via the mobile terminal screen via the server 20, and the advertisement stores at least one or more information for the analysis of advertisement exposure transmitted from the wireless communication network server 20 The exposure analysis information DB 33, the advertisement exposure program storing means 34 storing the advertisement exposure program to be transmitted to the wireless communication network server 20, and the wireless communication network server through the wireless communication network 10 ( 20 is an advertisement exposure analysis information collection / management module 36 which collects advertisement exposure analysis information transmitted from 20 and supports the advertisement exposure analysis information DB 33 to be stored in the advertisement exposure analysis information DB 33; The advertisement exposure analysis information collected and managed by the advertisement exposure analysis information collection module 36 is periodically analyzed to extract the number of advertisement exposures, and recognizes an advertisement exposure target using the mobile terminal user information. The advertisement exposure analysis module 37 for generating advertisement exposure statistics information, and the current version of the advertisement exposure program mounted on the wireless communication network server 20 and the version of the advertisement exposure program stored in the advertisement exposure program storage means 34. In comparison, the advertisement exposure program management module 31 is configured to update the advertisement exposure program installed in the wireless communication network server 20.

The content supply server 50 transmits a content list to the wireless communication network server 20 through the wireless communication network 10 according to a request of a mobile terminal user using a mobile terminal online connected to the wireless communication network server 20. Then, the selected content is downloaded to the wireless communication network server 20 according to a request of the mobile terminal user.

Meanwhile, in some cases, the advertisement exposure analysis server 30 transmits advertisement information and information of content to be included in the advertisement information to the content supply server 50, and the content is downloaded from the content supply server 50. During the process, the advertisement information is processed so that the advertisement information can be displayed on the screen of the mobile terminal and transmitted to the wireless communication network server 20.

The operation of the advertisement exposure information collection / analysis system for the mobile terminal according to the present invention configured as described above will be described in more detail in parallel with the advertisement exposure information collection / analysis method for the mobile terminal according to the present invention.

2 to 4, the advertisement exposure analysis server 30 of FIG. 1 provides predetermined advertisement information through the wireless communication network server 20 of FIG. 1, and provides exposure statistics on the advertisement information. To generate the information, first, as shown in FIG. 2, an advertisement information DB (32 of FIG. 1) is constructed using advertisement information requested from an advertiser (S200).

In addition, the server operator selects a content to which the advertisement information registered in the advertisement information DB (32 of FIG. 1) is exposed among the contents to be supplied to the wireless communication network server 20 of FIG. 1 (S201). That is, the criteria for selecting content in the advertisement information is based on the nature of the content and mobile terminal user information for downloading the content.

Therefore, if the nature of the content is the content preferred by the younger audience, the advertisement information produced by targeting the younger audience can be exposed. When the content is preferred by the middle-aged people, the advertisement information produced by targeting the middle-aged audience is In the case of content that is preferred by both men and women, the server operator generates advertisement exposure information by matching the nature of the content and the advertisement information so that advertisement information produced for a wide age group can be exposed. .

In addition, the mobile terminal user information includes age, gender, region, preference, etc., so that the server operator matches the mobile terminal user information and the advertisement information to download the contents so that the advertisement information suitable for the mobile terminal user information is exposed. To generate advertisement exposure information.

When the content is selected through the step S201, the advertisement information management module 36 of FIG. 1 generates advertisement exposure information so that the corresponding advertisement information is exposed during the download of the selected content according to the operation of the server operator. It is supported to be stored in 32 of Figure 1 (S202).

For reference, the wireless communication network server 20 of FIG. 1 makes an online connection to the advertisement exposure analysis server 30 of FIG. 1 through a wireless communication network 10 of FIG. 1, and then the advertisement information management module (FIG. 1). When requesting the advertisement exposure program according to the guidance message provided by 35), the advertisement exposure program management module 31 of FIG. 1 transmits the advertisement exposure program through the wireless communication network 10 of FIG. The wireless communication network server 20 of FIG. 1 supports to download the advertisement exposure program through the communication interface unit 23 of FIG. 1 and store the advertisement exposure program in the advertisement exposure program storage unit 21 of FIG.

The advertisement exposure program management module 31 of FIG. 1 is a version of the advertisement exposure program installed in the wireless communication network server 20 of FIG. 1 whenever the wireless communication network server 20 of FIG. 1 establishes an online connection. Recognize

That is, the advertisement exposure program management module 31 of FIG. 1 stores advertisements stored in the advertisement exposure program storage unit 21 of FIG. 1 through the communication interface unit 23 of FIG. 1 of the wireless communication network server 20 of FIG. The version information of the exposure program is read, and it is determined whether the read version information is an older version than the version of the advertisement exposure program stored in the advertisement exposure program storage means (34 in FIG. 1).

As a result of the determination, when the advertisement exposure program stored in the advertisement exposure program storage means (34 of FIG. 1) is a new version, the advertisement exposure program management module (31 in FIG. 1) may store the advertisement exposure program storage means (see FIG. 1). After reading the advertisement exposure program stored in 34) and transmitting it through a wireless communication network (10 of FIG. 1), the communication interface unit (23 of FIG. 1) receives the transmitted advertisement exposure program and stores the advertisement exposure program storage unit. It supports to update the advertisement exposure program stored in (21 of Figure 1).

With the advertisement exposure program mounted in the wireless communication network server 20 of FIG. 1 through the above process, the mobile terminal user operates the key input unit 41 of FIG. 1 as shown in FIG. 3A. If any content is selected from the list of contents output on the screen (S301), the controller (24 of FIG. 1) reads the mobile terminal user information from the mobile terminal user information storage unit (25 of FIG. 1) and then the communication interface unit. 1 (44 of FIG. 1) is transmitted to the advertisement exposure analysis server (30 of FIG. 1) (S302).

As a result, the advertisement exposure analysis server 30 of FIG. 1 recognizes the mobile terminal user information, reads the advertisement information stored by matching the recognized mobile terminal user information from the advertisement information management module 35, and then stores the wireless communication network server ( 1 to 20), the wireless communication network server 20 of FIG. 1 receives the transmitted advertisement information (S303).

In addition, the control unit 24 of FIG. 1 generates the advertisement exposure analysis information and controls the advertisement exposure analysis information storage unit 22 of FIG. 1 to be stored (S304).

In the wireless communication network server 20, the controller (24 of FIG. 1) displays the display driver 42 so that the transmitted advertisement information is output on the screen of the mobile terminal while the content selected by the user is downloaded from the content supply server 50. It is controlled (S305).

The controller (24 of FIG. 1) checks whether the download of the content is completed (YES in S306), and if the download is not completed as a result of the determination in S306, continuously outputs the received advertisement information (S305), When the download is completed (YES in S306), the downloaded content is played back (S307).

Unlike the above-described method described with reference to FIG. 3A while the advertisement exposure program is mounted on the wireless communication network server 20 of FIG. 1, the user of the mobile terminal as shown in FIG. 3B is a key input unit (41 of FIG. 1). ), And if any content is selected from the list of contents output on the screen of the mobile terminal (S310), the controller (24 of FIG. 1) has advertisement information stored corresponding to the selected content using the advertisement exposure program. It is determined whether or not (S111).

If there is the advertisement information stored corresponding to the selected content as a result of the determination of step S111 (YES in S111), the controller (24 of FIG. 1) generates the advertisement exposure analysis information and stores the advertisement exposure analysis information. The control unit is controlled to be stored in the unit (22 in FIG. 1) (S312) and the pre-stored advertisement information is read so that the transmitted advertisement information is output on the screen of the mobile terminal while the selected content is downloaded from the content supply server 50. The display driver 42 is controlled (S313).

The controller (24 of FIG. 1) checks whether the download of the content is completed (YES in S314), and if the download is not completed as a result of the determination in S314 (NO in S314), the received advertisement information is continued. And output (S313), and if the download is completed (YES in S314), the downloaded content is played back (S315).

Meanwhile, as illustrated in FIG. 4, the advertisement exposure analysis information collection / management module (36 in FIG. 1) of the advertisement exposure analysis server (30 in FIG. 1) is transmitted from the wireless communication network server (20 in FIG. 1). The advertisement exposure analysis information is received (S401), and the advertisement exposure analysis information DB (33 of FIG. 1) is stored.

The advertisement exposure analysis module 37 of FIG. 1 periodically generates and stores advertisement exposure statistics information using the advertisement exposure analysis information (S402).

The advertisement exposure statistical information generated through the process S402 is provided to the advertiser (S403), and the advertiser can recognize the advertisement effect through the advertisement exposure statistical information.

The present invention is not limited to the above-described embodiments, and various modifications and changes can be made by those skilled in the art. In particular, the present invention has not been specifically mentioned in the specification, but the mobile terminal has downloaded advertisement information. It can be extended to a system and a method for providing a merit (for example, free content download cost) to a user by watching advertisement information, and outputting advertisement information on the screen of a mobile terminal means downloading of content. It is possible both before and after the download of the content as well as during the process and is also included in the spirit and scope of the invention as defined in the appended claims.

As described above, firstly, in the case where the content selected by the mobile terminal user is downloaded, the user can download the content using at least the mobile terminal by generating the advertisement exposure analysis information using the number of downloads. By viewing the advertisement information matching the selected content, the generated advertisement exposure analysis information may provide a clear basis, and the advertiser may design an marketing strategy based on the basis.

Secondly, the present invention may expose the advertisement information suitable for the user information of the mobile terminal user who requested the content download through the mobile terminal screen during downloading of the content, so that the most appropriate advertisement information may be exposed to the mobile terminal user. As a result, the advertising effect can be maximized.

Third, when the mobile terminal user requests the download of the content in which the advertisement information matching the characteristics of the content is inserted, the advertisement information inserted during the download of the contents is exposed through the screen of the mobile terminal, so that the advertisement is suitable for the characteristics of the contents. Since the information can be exposed, there is an effect that can maximize the advertising effect.

Claims (25)

A wireless based system providing a service page including a list of contents to an online terminal connected to a mobile terminal, and when the user of the mobile terminal selects desired contents through the service page, the selected contents are downloaded to the mobile terminal. To It is equipped with an advertisement exposure program transmitted from the outside, and when a mobile terminal user selects and downloads a content using a mobile terminal connected to a wireless communication network, the mobile terminal user information is transmitted through the wireless network and the transmitted mobile terminal user is transmitted. Receiving advertisement information matching the information and outputting the advertisement information to the mobile terminal or supporting the advertisement information included in the selected content on the mobile terminal, storing advertisement exposure analysis information generated when the advertisement information is output, A wireless communication network server supporting the stored advertisement exposure analysis information to be transmitted through the wireless communication network; And The advertisement exposure program is supported to be downloaded to the wireless communication network server, the content and advertisement information are matched and stored based on the mobile terminal user information, and then the advertisement information matching the mobile terminal user information transmitted from the wireless communication network server is stored. Select a content to be transmitted to a server or to include advertisement information among contents provided to a mobile terminal user, and include the advertisement information in the selected content to be transmitted to the wireless communication network server, and transmit from the wireless communication network server. Ad exposure analysis information collection / analysis system for a mobile terminal, characterized in that it comprises an advertisement exposure analysis server for receiving the advertisement exposure analysis information to generate statistical information about the exposure of the advertisement information. The method of claim 1, The wireless communication network server supports the mobile terminal user information to be transmitted to the advertisement exposure analysis server in correspondence with the advertisement exposure analysis information. The advertisement exposure analysis server, the advertisement exposure information collection / analysis system for a mobile terminal, characterized in that generating the advertisement exposure statistics information including the advertisement exposure target using the mobile terminal user information received from the wireless communication network server. The method according to claim 1 or 2, The advertisement exposure analysis server, And the advertisement exposure information collection / analysis system of the mobile terminal, wherein the mobile terminal user recognizes the number of downloads of the content selected by the mobile terminal as the corresponding advertisement exposure number, and generates advertisement exposure statistics information. The method of claim 1 or 2, wherein the wireless communication network server, An advertisement exposure program storage unit which stores an advertisement exposure program provided by the advertisement exposure analysis server; An advertisement exposure analysis information storage unit which stores at least one advertisement exposure analysis information; A mobile terminal user information storage unit for storing mobile terminal user information of a mobile terminal connected online; And After transmitting the mobile terminal user information to the advertisement exposure analysis server, the advertisement information transmitted from the advertisement exposure analysis server is controlled to be exposed to the corresponding mobile terminal by the advertisement exposure program, or the mobile terminal user is connected to the online terminal. If the selected content includes advertisement information, the advertisement exposure program stored in the advertisement exposure program storage unit controls the advertisement to be exposed through the corresponding mobile terminal, and generates advertisement exposure analysis information to analyze the advertisement exposure. Advertising exposure information collection / analysis system for a mobile terminal, characterized in that the control unit for controlling to be stored in the information storage unit. The method of claim 3, wherein the wireless communication network server, An advertisement exposure program storage unit which stores an advertisement exposure program provided by the advertisement exposure analysis server; An advertisement exposure analysis information storage unit which stores at least one advertisement exposure analysis information; A mobile terminal user information storage unit for storing mobile terminal user information of a mobile terminal connected online; And After transmitting the mobile terminal user information to the advertisement exposure analysis server, the advertisement information transmitted from the advertisement exposure analysis server is controlled to be exposed to the corresponding mobile terminal by the advertisement exposure program, or the mobile terminal user is connected to the online terminal. If the selected content includes advertisement information, the advertisement exposure program stored in the advertisement exposure program storage unit controls the advertisement to be exposed through the corresponding mobile terminal, and generates advertisement exposure analysis information to analyze the advertisement exposure. Advertising exposure information collection / analysis system for a mobile terminal, characterized in that the control unit for controlling to be stored in the information storage unit. The system of claim 1 or 2, wherein the advertisement information is output on the screen of the mobile terminal during the download of the selected content. The system of claim 3, wherein the advertisement information is output on the screen of the mobile terminal during the download of the selected content. The system according to claim 4, wherein the advertisement information is output on the screen of the mobile terminal during the download of the selected content. The system according to claim 5, wherein the advertisement information is output on the screen of the mobile terminal during the download of the selected content. The method according to claim 1 or 2, wherein the advertisement exposure analysis server, An advertisement exposure analysis information DB which stores at least one advertisement exposure analysis information transmitted from the wireless communication network server; Advertisement exposure program storage means for storing an advertisement exposure program to be transmitted to the wireless communication network server; An advertisement exposure program management module for comparing the current version of the advertisement exposure program mounted on the wireless communication network server with the version of the advertisement exposure program stored in the advertisement exposure program storage unit, and updating the advertisement exposure program mounted on the wireless communication network server; An advertisement exposure analysis information collection / management module for collecting advertisement exposure analysis information transmitted from the wireless communication network server and supporting the advertisement exposure analysis information to be stored in the advertisement exposure analysis information DB; And The advertisement exposure analysis information collected and managed by the advertisement exposure analysis information collection module periodically analyzes, and comprises an advertisement exposure analysis module for supporting the analysis results can be provided to the advertiser Ad exposure information collection / analysis system for mobile terminal. The method of claim 10, wherein the advertisement exposure analysis information of the advertisement exposure analysis module is Ad exposure information collection / analysis system for a mobile terminal, characterized in that the information consisting of the advertisement exposure analysis information and the mobile terminal user information transmitted from the server. The method of claim 10, wherein the advertisement exposure analysis module, The advertisement exposure information may be extracted using the advertisement exposure analysis information, and the advertisement exposure information collection / analysis system of the mobile terminal may be configured to recognize an advertisement exposure target using the mobile terminal user information. (1) When any content is selected by the mobile terminal user and the selected content is downloaded, the wireless communication network server includes advertisement information included in the content or advertisement information matching the mobile terminal user information mounted on the wireless communication network server. A process of supporting exposure on the screen of a mobile terminal using an advertisement exposure program, generating advertisement exposure analysis information when the advertisement information is exposed, and transmitting the generated advertisement exposure analysis information to an advertisement exposure analysis server. ; And (2) The advertisement exposure analysis server transmits the advertisement information stored in accordance with the content including the advertisement information or mobile terminal user information to the wireless communication network server, and uses the advertisement exposure analysis information transmitted from the wireless communication network server. And generating exposure statistics information of the advertisement exposed to the user of the mobile terminal for a predetermined period and providing the same to the advertiser. The method of claim 13, wherein the advertisement information is output on the screen of the mobile terminal during the download of the content. The method of claim 13 or 14, wherein the process (1), And storing the mobile terminal user information corresponding to the advertisement exposure analysis information and storing the advertisement exposure information to the mobile terminal. The method of claim 15, wherein the mobile terminal user information, The method of claim 1, wherein the wireless communication network server is transmitted to the advertisement exposure analysis server together with the advertisement exposure analysis information and used to generate statistical information on the advertisement exposure target. The process according to claim 13 or 14, wherein the process (2) (2-1) the mobile terminal recognizing the current version of the advertisement exposure program mounted on the wireless communication network server connected online; (2-2) comparing the version of the advertisement exposure program with the version of the advertisement exposure program stored in the advertisement exposure analysis server, and determining whether it is an old version; And (2-3) if the version of the advertisement exposure program installed in the wireless communication network server is an old version, further comprising transmitting a new version of the advertisement exposure program to the wireless communication network server to update the advertisement exposure program. Advertising exposure information collection / analysis method to the mobile terminal. The process of claim 15, wherein the process (2) (2-1) the mobile terminal recognizing the current version of the advertisement exposure program mounted on the wireless communication network server connected online; (2-2) comparing the version of the advertisement exposure program with the version of the advertisement exposure program stored in the advertisement exposure analysis server, and determining whether it is an old version; And (2-3) if the version of the advertisement exposure program installed in the wireless communication network server is an old version, further comprising transmitting a new version of the advertisement exposure program to the wireless communication network server to update the advertisement exposure program. Advertising exposure information collection / analysis method to the mobile terminal. The method of claim 16, wherein the process (2) (2-1) the mobile terminal recognizing the current version of the advertisement exposure program mounted on the wireless communication network server connected online; (2-2) comparing the version of the advertisement exposure program with the version of the advertisement exposure program stored in the advertisement exposure analysis server, and determining whether it is an old version; And (2-3) if the version of the advertisement exposure program installed in the wireless communication network server is an old version, further comprising transmitting a new version of the advertisement exposure program to the wireless communication network server to update the advertisement exposure program. Advertising exposure information collection / analysis method to the mobile terminal. The method of claim 13 or 14, wherein the process (2), And a method of recognizing the number of downloads of content selected by the mobile terminal user as a corresponding advertisement exposure number and generating advertisement exposure statistics information. The method of claim 15, wherein the process (2), And a method of recognizing the number of downloads of content selected by the mobile terminal user as a corresponding advertisement exposure number and generating advertisement exposure statistics information. The method of claim 16, wherein the process (2), And a method of recognizing the number of downloads of content selected by the mobile terminal user as a corresponding advertisement exposure number and generating advertisement exposure statistics information. The method of claim 17, wherein the process (2), And a method of recognizing the number of downloads of content selected by the mobile terminal user as a corresponding advertisement exposure number and generating advertisement exposure statistics information. The method of claim 18, wherein the process (2), And a method of recognizing the number of downloads of content selected by the mobile terminal user as a corresponding advertisement exposure number and generating advertisement exposure statistics information. The method of claim 19, wherein the process (2), And a method of recognizing the number of downloads of content selected by the mobile terminal user as a corresponding advertisement exposure number and generating advertisement exposure statistics information.