KR20040000215A - System and Method for Providing Advertisement Using Picture Chatting Service - Google Patents

Abstract

PURPOSE: A system and a method for offering an advertisement using a video chatting service are provided to output an advertisement to a not-used image window when a user uses a video chatting service. CONSTITUTION: An advertisement providing system(40) comprises a device for checking chatting participator(402), a device for managing image window(404), a device for analyzing a chatting room(405), a device for generating and managing an advertisement(406), a device for managing linking page(408), a database(410), and a controller(416). The controller(416) controls operation of the database(410) and other devices. The database(410) includes an advertisement database(412) and a chatting room information database(414). The device for checking chatting participator(402) counts the number of participators in the chatting room, and stores the data in the chatting room information database(414). An advertisement generated at the device for generating and managing an advertisement(406) is displayed on the not-used image window through a chatting service providing system.

Description

System and Method for Providing Advertisement Using Picture Chatting Service}

The present invention relates to an advertisement providing system, and more particularly, to an advertisement providing system and method using an image display window which is not used in a video chat service.

With the dissemination of personal computers and the activation of the Internet, an industry that provides various contents to users using the Internet is developing day by day. Among various contents provided through the Internet, in particular, a chat service has been in the spotlight as a representative content service to date from PC communication generation using a telephone line.

Chat is a service in which a large number of users connected to a communication network communicate with each other through messages. In accordance with the high speed of the communication network and the increase in the capacity of personal computers, video devices such as digital cameras are attached to personal computers. Video chat service that can send and receive messages while watching the other party is a common situation. Unlike the past chat service, which simply exchanges messages, the video chat service can observe the facial expressions of the other party in the conversation, thereby adding interest to the chat.

However, in such a video chat, it is common to limit the number of people participating in the chat when creating a chat room. In other words, in the video chat service, the maximum number of participants for a single chat room is usually set to about 10, while the number of video display windows is left empty due to the limited number of participants. This is being pointed out.

Meanwhile, with the generalization of the Internet, various advertisement methods through the Internet have been used, such as banner advertisements that are automatically executed when accessing a specific web site, and advertisements using access time to a moving target web site when moving between web pages. However, Internet users have a disadvantage in that it is difficult to induce interest in banner advertisements because they mainly focus on specific contents of a web site. In addition, since the advertising method using the travel time between web sites generally uses only a short time, it is not enough to give the user a deep awareness of the corresponding advertisement.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problem, and there is a technical problem in that the display window of the video chat service can be efficiently used by using an unused image display window as an advertisement display window when providing a video chat service.

Another technical problem of the present invention is to provide useful information to a user participating in a chat by providing an advertisement suitable for the characteristics of the chat room and the chat room participant on an extra image display window.

1 is an exemplary diagram of a communication network to which an advertisement providing system according to the present invention is applied;

2 is a detailed configuration diagram of the advertisement providing service system shown in FIG. 1;

3 is a flowchart illustrating an advertisement providing method according to the present invention;

4 is a block diagram illustrating an advertisement providing method in a chat room according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: personal computer 20: chat service providing system

30: Internet 40: advertisement providing system

50: video camera 402: means of managing the number of people participating in the chat

404: image display window management means 405: chat room analysis means

406: advertising creation and management means 408: link page management means

410: Database 412: Advertising Database

414: chat room information database 416: control unit

100: monitor 102, 104: image display window

106, 108, 110: advertising display image display window

The present invention for achieving the above technical problem is connected to a chat service providing system for providing a video chat service to a plurality of users connected via a personal computer with a video equipment, to create a chat room in the video chat service system A system for displaying an advertisement requested to be posted by an advertiser in an image display window of the chat room, comprising: a control unit; Chat participation number checking means for periodically checking the maximum number of participants, the limited number of participants, and the actual number of participants in the chat room and storing the result in a database; Image display window management means for receiving user's image input history of each chat room from the chat service providing system and managing usage / non-use details of each image display window belonging to each chat room; And receiving the advertisement information from the advertiser, processing it into a web post form, and storing it in a database. When an unused image display window is detected in the chat room by the image display window management means, the advertisement stored in the database is controlled by the control unit. Advertisement generation and management means for transmitting to the chat service providing system to be displayed on the unused image display window.

In addition, the advertisement providing system receives the information related to each chat room from the chat providing service system, chat room for analyzing the characteristics of each chat room from the subject of each chat room, gender, age, occupation information of each chat room and store in the database Analysis means; Link page management means for storing and managing the URL of the web page linked to the advertisement displayed on the image display window in the database may be further provided.

Here, the advertisement generating and managing means stores the advertisement for each theme, purpose, theme, and the advertisement may be produced in at least one or more forms of text, images, videos, or a combination thereof.

The present invention also relates to a chat service providing system that provides a video chat service to a plurality of users connected through a personal computer equipped with video equipment, and stores an advertisement requested to be posted by an advertiser and displays a video display window of a video chat room. A method for displaying an advertisement on a computer, the method comprising: (a) processing and storing an advertisement requested to be posted by the advertiser in the form of a web post; (b) receiving the chat room related information from the chat service providing system and confirming that the number of people participating in the chat room exceeds the maximum number of participants in the chat room; (c) checking whether image data of the user is displayed for each image display window belonging to the chat room; And (d) transmitting the processed advertisement to the chat service providing system when an unused image display window is detected among the image display windows as a result of confirming that the image data is being displayed.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary diagram of a communication network to which an advertisement providing system according to the present invention is applied.

As shown, the personal computer 10 may be attached to a video equipment such as a digital camera 50, the user is connected to the chat service providing system 20 via the Internet 30 to use a video chat service, etc. Can be.

The advertisement providing system 40 is connected to the chat service providing system 20. When the user accesses the chat service providing system 20 through the personal computer 10 to create a video chat room, the user who participates in the chat room. It is a system that allows an advertisement to be displayed on an extra image display window on which no image of the image is displayed. The advertisement providing system 40 may be operated by an operator of the chat service providing system 20, but may be operated by an operator independent of the chat service providing system 20. The advertisement displayed by the advertisement providing system 40 is produced in the form of a web post, and may be, for example, any one of a text format, an image format, a video format, or a combination thereof.

In a preferred embodiment of the present invention, when a user who used a chat service clicks on an image display window on which an advertisement is displayed, it is preferable to produce an advertisement page so that the user can link to a web page related to the displayed advertisement.

The user connects to the chat service providing system 20 via the Internet 30 using the personal computer 10 to which the digital camera 50 is attached. A user who accesses the chat service providing system 20 may create a specific chat room or join a previously created chat room. The advertisement providing system 40 checks the maximum number of participants, the number of limited participants, the number of user image information input, etc. for each of the plurality of chat rooms being opened, and for the chat rooms where the actual number of participants does not exceed the maximum number of participants. The advertisement data is transmitted to the chat service providing system 20 so as to display the advertisement so that the advertisement is displayed on the image display window in which the user image information is not displayed.

At this time, display the advertisement in the video display window by the difference between the maximum number of participants and the limited number of participants, or display the advertisement in the video display window (all unused video display windows) by the difference between the maximum number of participants and the actual number of participants, the participants added If necessary, the number of participants added may be deleted. In addition, when displaying an advertisement, it is desirable to display an advertisement suitable for a chat room and a participant's characteristics in consideration of the theme of the chat room, gender, age, and occupation of the participant, and for this purpose, the chat service providing system 20 is opened. Information about all chat rooms to be provided to the advertisement providing system 40.

FIG. 2 is a detailed configuration diagram of the advertisement providing system shown in FIG. 1.

Advertisement providing system 40 of the present invention, as shown in Figure 2, the chat participation personnel confirmation means 402, image display window management means 404, chat room analysis means 405, advertisement generation and management means 406 ), A link page management means 408 and a database 410, and a control unit 416 for controlling the operation of each function means and the database 410. Here, the database 410 includes an advertisement DB 412 and chat room information DB 414, which may consist of one table or each table.

The chat participant checking means 402 periodically checks the maximum number of participants, the limited number of participants, and the actual number of participants of each chat room generated after the chat room is created by a user connected to the chat service providing system 20. Check the result and store the result in the chat room information DB 414.

The image display window managing means 404 is a user of each chat room from the chat service providing system 20 when the image information of the user is input to the chat service providing system 20 from the personal computer 10 to which the digital camera 50 is attached. It is a means for receiving the image input history of the management of the usage or non-use history of each image display window belonging to each chat room.

The chat room analyzing means 405 receives information related to each chat room from the chat service providing system 20 and analyzes the characteristics of each chat room from the subject of each chat room, sex, age, occupation, etc. of each chat room.

The advertisement generating and managing means 406 processes the advertisement to be displayed on the image display window in the form of at least one or more of text, images, and videos, or a combination thereof, and stores the advertisement in the advertisement DB 412, and a new advertisement posting request is input. Each time, the advertisement DB 412 is updated. Here, when storing the advertisement in the advertisement DB 412, it is desirable to set the subject, purpose, and theme of the advertisement so that the advertisement suitable for the characteristics of the chat room can be easily selected. Ads processed and stored in at least one form among text, image, and video are displayed in the form most suitable for the specifications of the user's computer using the chat service. The advertisement generated by the advertisement generating and managing means 406 is transmitted to the chat service providing system 20 under the control of the controller 416 and displayed on the unused image display window when the unused image display window exists in the chat room.

When the user clicks on the advertisement displayed on the image display window, the link page managing means 408 stores and manages the URL of the web page connected to the advertisement in the advertisement DB 412 for each advertisement. It is not necessary that all advertisements displayed on the image display window have a link page, but when the link page is designated, the advertisement effect can be further maximized. When the user clicks on the image display window on which the advertisement is displayed, the linked web page is displayed under the control of the controller 416.

Although not shown, the advertisement providing system 40 further includes a communication network interface, and transmits and receives necessary data with the chat service providing system 20 through the communication network interface under the control of the controller 416. The chat service providing system 20 transmits the changed information to the advertisement providing system 40 whenever the chat room is created or updated, and the advertisement providing system 40 sends the chat room information DB 414 according to the transmitted chat room information. ), And if an unused image display window is found, the appropriate advertisement is displayed.

When displaying an advertisement, it is preferable that the chat room analyzing means 404 grasps the subject of the chat room, the age, gender, and occupation of the chat room from the chat room information so that a useful advertisement is displayed for each user participating in the chat room. In addition, the number of image display windows that can display an advertisement is determined by the chat participation number checking means 402, which may be as much as the difference between the maximum number of participants and the limited number of participants, or as the difference between the maximum number of participants and the actual number of participants. In the latter case, each time a participant is added, the advertisement is deleted by the number of participants added. The deletion order of the advertisement may be arbitrarily set by the advertisement providing system 40 operator.

3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention, in which an advertisement requested to be posted from an advertiser is processed and stored in a web post form in order to post an advertisement on an unused image display window in a video chat service. do.

As at least one chat room is created by at least one user connected to the chat service providing system 20 via a personal computer 10 with a digital camera 50 attached, the advertisement providing system 40 chats. The chat room-related information is periodically received from the service providing system 20 (S100).

Receiving information about each chat room from the chat service providing system 20, the advertisement providing system 40 first checks whether the number of people participating in the chat room exceeds the maximum number of participants in the chat room, and checks the chat room information DB 414. In step S101. If the number of participants in the chat room does not exceed the maximum number of participants, the chat room information, such as the subject of each chat room, the gender, age, and occupation of each chat room received from the chat service providing system 20, is used. Analyze the characteristics of (S102). Thereafter, it is necessary to check whether image data transmitted from the chat participants is displayed for each image display window included in one chat room. In this case, it is preferable to sequentially check the image display windows.

The process of checking whether the user image is displayed on the image display window will be described in detail as follows. In this case, it is assumed that each image display window has a physical address that can be distinguished from within the system. First, it is checked whether image data input from the user exists in the image display window corresponding to the first address (S103), and if the image data does not exist, check whether the address of the image display window is the last image display window address (S104). ).

If the address check result is not the last image display address, the advertisement corresponding to the chat room characteristic analyzed by the chat room analyzing means 404 is selected from the advertisement DB 412, and then the selected advertisement is transmitted to the chat service providing system 20. The advertisement is displayed (S105), the image display window address is increased (S106), and the process proceeds to step S103 to check whether image data exists. Performing this process for all the image display windows enables the advertisement to be provided to all the image display windows that are not being used, that is, the user image is not being displayed.

On the other hand, in the step of confirming that the number of people participating in the chat room exceeds the maximum number of participants, if it is determined that the maximum number of participants participates, the chat service providing system 20 requests the user to display the user image on all image display windows. (S107). In addition, when the image data exists in the step S103 of checking whether the image data exists in the image display window, the advertisement providing system 40 requests the chat service providing system 20 to continuously display the image data ( S107).

In addition, in the step (S104) of checking whether the image display window is the last image display window, when the image display window is the last image display window, all the image display windows are inspected and advertisements are displayed, thereby ending the advertisement providing process.

In a preferred embodiment of the present invention, a user who is using a chat service can navigate to a web page linked to the displayed advertisement page as the user clicks on the image display window on which the advertisement is displayed. In this case, there is an advantage that can maximize the effect of the advertisement and provide the information necessary for the user in detail.

4 is a block diagram illustrating an advertisement providing method in a chat room according to the present invention.

As shown, image display windows 102 and 104 for displaying image information of users participating in the video chat room appear on the top of the monitor 100, and a chat window appears on the bottom. In FIG. 4, two users join a chat room, and various web post advertisements such as text, images, and videos may be displayed on the image display windows except the image display windows 102 and 104 on which user image data is displayed. have.

In a video chat room with a maximum of eight participants, when only two participants are in a conversation, they can post advertisements on the remaining six video displays so they can continue to see them while using the chat service. In addition, when a web page related to an advertisement is linked, the user may move to the corresponding web page according to a user's request to provide more specific information about the advertisement.

As such, those skilled in the art will appreciate that the present invention can be implemented in other specific forms without changing the technical spirit or essential features thereof. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

As described above, the present invention can maximize the effect of the advertisement by providing the advertisement on the image display window that is not used in the video chat service. In addition, if you select and post an advertisement that suits the characteristics of the chat room and the characteristics of the participants, you can provide more useful ads to users, and if you have linked the web page related to the advertisement in the ad display window, You can go to the Web site to get more specific information.

Claims (12)

It is connected to a chat service providing system that provides a video chat service to a plurality of users connected through a personal computer equipped with a video equipment, and as the chat room is created in the video chat service system, the advertiser displays on the video display window of the chat room. A system for displaying advertisements requested to be posted by Control unit; Chatting participant checking means for checking the maximum number of participants, the limited number of participants, and the actual number of participants in the chat room and storing the result in a database; Image display window management means for receiving user's image input history of each chat room from the chat service providing system and managing usage / non-use details of each image display window belonging to each chat room; And The advertisement information is received from an advertiser, processed into a web post form, stored in a database, and when an unused image display window is detected in the chat room by the image display window management means, the advertisement stored in the database is controlled by the control of the controller. Advertisement generation and management means for transmitting to a service providing system to be displayed on the unused image display window; Advertisement providing system using a video chat service having a. According to claim 1, The advertisement providing system receives information related to each chat room from the chat providing service system, and analyzes chat room characteristics for analyzing the characteristics of each chat room from the subject of each chat room, gender, age, and occupation information of each chat room and storing them in a database. Advertising providing system using a video chat service further comprising means. According to claim 1, The advertisement generation and management means is an advertisement providing system using a video chat service for storing the advertisement for each theme, purpose, theme. According to claim 1, The advertisement providing system further includes a link page management means for storing and managing a URL of a web page linked to an advertisement displayed on the image display window in a database. According to claim 1, The advertisement is a system for providing an advertisement using a video chat service is processed in the form of at least one or more of the text, images, videos or a combination thereof. In connection with a chat service providing system that provides a video chat service to a plurality of users connected through a personal computer equipped with video equipment, the advertisement stored by the advertiser is stored and the advertisement is displayed on a video display window of a video chat room. As a way to (a) processing and storing the advertisement requested to be posted by the advertiser in the form of a web post; (b) receiving the chat room related information from the chat service providing system and confirming that the number of people participating in the chat room exceeds the maximum number of participants in the chat room; (c) checking whether image data of the user is displayed for each image display window belonging to the chat room; And (d) transmitting the processed advertisement to the chat service providing system when an unused image display window of the image display window is detected as a result of confirming that the image data is being displayed; Advertising providing method using a video chat service comprising a. The method of claim 6, And analyzing the chat room and participant characteristics from the chat room information transmitted from the chat service providing system after performing the step (b) after the step (b). The method of claim 7, wherein The step (d) further comprises the step of selecting an advertisement suitable for the chat room characteristics before transmitting the processed advertisement to the chat service providing system. The method of claim 6, The step (b) further comprises the step of requesting to display the user image on the image display window to the chat service providing system when the number of participants in the chat room is more than the maximum number of participants. The method of claim 6, The step (c) further includes the step of requesting to continue to display the video data to the chat service providing system, if there is video data in the video display window. The method of claim 6, And providing a web page linked to the advertisement page as the user selects the advertisement displayed on the image display window after the step (d). The method of claim 6, The web post form is at least one or more of a text, an image, a video, or a combination thereof, a method of providing an advertisement using a video chat service.