WO2012134171A2

WO2012134171A2 - System for providing information to client terminal when conducting communication service

Info

Publication number: WO2012134171A2
Application number: PCT/KR2012/002280
Authority: WO
Inventors: 이길수; 김도형; 윤정준
Original assignee: (주)티아이스퀘어
Priority date: 2011-03-29
Filing date: 2012-03-28
Publication date: 2012-10-04
Also published as: WO2012134171A3

Abstract

The present invention relates to a system for providing information to a client terminal when conducting a communication service, and more particularly, to a system for providing information to at least one client terminal including an outgoing terminal and an incoming terminal when conducting a communication service, comprising: a call control and maintenance servier for forming and maintaining a media session to conduct the communication service between the outgoing terminal and the incoming terminal; and an information maintenance server for maintaining the information to be transmitted to at least one client terminal, wherein the information maintenance server transmits to either the outgoing terminal or the incoming terminal information-related data, which is related to the information to be provided to the client terminal before the media session for the communication service between the outgoing terminal and the incoming terminal, or while the communication service is being conducted, and wherein the client terminal which receives the information-related data provides information to an information display area on the display portion of a terminal based on the information-related data.

Description

System that provides information to client terminals when performing communication service

The present invention relates to a system for providing information to a client terminal when performing a communication service, and more particularly, based on IP (Internet Protocol), during a communication service such as voice call, chat, video call, video chat, etc. The present invention relates to a system capable of providing various information to a client terminal.

Recently, with the development of the Internet technology, a portable communication terminal having a wireless LAN (WiFi) connection function such as a smart phone or a tablet PC is rapidly spreading, and various services using the portable communication terminal have been provided in various ways. The portable communication terminal provides various types of communication services such as voice calls, chats, messages, video calls, and video chats using wireless Internet, in particular, instead of using the existing 2G / 3G mobile communication network. Since it uses the Internet, it is widely used in that a user does not have to pay a separate fee. In particular, recently, so-called mVoIP services, which provide voice call services based on such wireless LANs, that is, IP (Internet Protocol), have also increased significantly.

According to this trend, when performing various types of communication services such as voice call, chat, message, video call, video chat, etc. based on IP, the advertisement information can be easily and efficiently managed without any additional charges for the user. There is a demand for a method of providing information such as coupon information, social commerce information, event information, and the like.

The present invention has been made in view of the above, and provides a system that can easily and efficiently provide information such as advertisements, coupons, events, etc. to a user when performing a communication service between a calling terminal and a called terminal. For the purpose of

In addition, the present invention can display information such as advertisements, coupons, events, etc. while performing a communication service, information that can induce interest to the user and distribute the profit to the user through active participation of the user such as event participation. It is another object to provide a providing system.

In addition, the present invention can provide various forms of multimedia services while inducing interest to the user by detecting advertisements, coupons, or event information, and detecting keywords corresponding to the user's communication service and displaying corresponding information. It is another object to provide an information providing system.

In addition, the present invention improves the exposure time and concentration of information by using a video advertising or keyword ads that meet the needs of customers to take advantage of the characteristics of communication services desired by advertisers or marketers, thereby improving the advertising or marketing effect It is another object to provide an information providing system that can be maximized.

In order to solve the above problems, the present invention provides a system for providing information to at least one of a client terminal including a calling terminal and a called terminal when performing a communication service, performing a communication service between the calling terminal and the called terminal. A call control and management server for establishing and managing a media session for a call; An information management server is configured to manage information to be transmitted to at least one of the client terminals, wherein the information management server is provided to the client terminal before a media session for communication service is formed between the calling terminal and the called terminal or during the execution of the communication service. Transmitting information-related data about information to be transmitted to at least one of a calling terminal and a called terminal, and the client terminal receiving the information-related data provides the information to the information display area of the display unit of the terminal based on the information-related data. An information providing system is provided.

Here, the communication service may be at least one of an internet protocol (IP) based voice call service, a chat service, a video call service, a video chat service, and a message transmission service.

The information management server may receive a request for transmitting information-related data from a client terminal and transmit the information-related data to the client terminal.

The information display area of the client terminal may be at least part or all of the background screen of the user interface of the client terminal.

The client terminal may be configured such that an input interface included in a user interface of the client terminal is displayed on the user interface and then disappears, and the information display area may be an area where the input interface disappears.

The information provided to the client terminal may be an advertisement, and the information related data may include advertisement data.

The information providing system further includes a keyword management server that manages a keyword to be transmitted to a client terminal and keyword related information, wherein the keyword management server is configured to form a media session for communication service between the calling terminal and the called terminal. The keyword list and the keyword information data corresponding to each of the keywords included in the keyword list are transmitted to at least one of the client terminals before or during the communication service, and the client terminal receiving the keyword list is based on the keyword list. Detects a keyword included in the keyword list during communication service of the user, and configures information corresponding to the detected keyword based on the keyword information data, and the information is displayed on the information display area of the display unit of the terminal. Can be displayed to

The terminal displaying the information on the information display area of the display unit may be configured to transmit corresponding keyword information data to the counterpart terminal.

In addition, a client terminal including the originating or terminating terminal, the terminal displaying the information on the information display area of the display unit, the information on the keyword or information related data corresponding to the keyword is synthesized or replaced to the other client terminal side. It may be configured to transmit the image information.

In addition, the information providing system, coupled with the information providing management server, further comprises an event management server for managing an event for a user to perform a specific operation, the information-related data for the user to perform a specific operation It may be configured to include event data.

In addition, the information providing system, coupled with the information management server, collects the usage information of the information related data of the user of the corresponding terminal of at least one of the originating terminal and the destination terminal and rewards the user based on the collected usage information. It may further include a compensation management server for processing.

In addition, the information providing system is coupled to an information management server in addition to the compensation management server, a keyword management server for providing information related data including a keyword list and keyword information data to the client terminal, and an information management server and a user. The method may further include at least one of an event management server for providing the client terminal with information related data including event data for performing a specific operation. In this case, the reward management server is configured to process the reward for the user based on at least one of the use information of the information related data according to the at least one keyword included in the keyword list and the use information of the information related data according to the participation of the event. Can be configured.

According to the present invention, it is possible to provide a system that can easily and efficiently provide information such as advertisements, coupons, events, etc. to a user when performing a communication service between a calling terminal and a called terminal.

In addition, according to the present invention, since information such as advertisements, coupons, and events can be displayed while performing a communication service, the user can be expected to reduce costs or share profits by participating in an event, and thus monotonous communication service. It can provide a communication service of a type that can induce more active user participation away from.

In addition, according to the present invention, by displaying advertisements, coupons, event information and at the same time detect the keywords made in the user's communication service and display the corresponding information, the user can be provided with various types of multimedia services It has the effect of making it possible.

1 is a diagram illustrating a connection state between a client terminal and a system for providing information to a calling party and / or a called party client terminal when performing a communication service according to an embodiment of the present invention.

2 illustrates a communication service between the calling client terminal 20 (hereinafter referred to as calling terminal) and the called client terminal 30 (hereinafter referred to as called terminal) through the information providing system 10 shown in FIG. It is a flow chart showing the procedure made.

3 is a flowchart illustrating an embodiment of a method for providing information when performing a communication service between a calling terminal 20 and a called terminal 30 through the information providing system 10 shown in FIG. 1. The case of providing information only to the terminal 20 side is shown.

4 to 7 are diagrams illustrating a screen when an advertisement is provided to the calling terminal 20 or the called terminal 30.

8 is a diagram showing the configuration of a system 10 for providing information to a client terminal when performing a communication service according to another embodiment of the present invention.

9 is a flowchart illustrating an embodiment of an information providing method performed by the information providing system 10 shown in FIG. 8.

FIG. 10 is a screen illustrating a case in which an advertisement is provided as information on a display unit of the calling terminal 20 in step S960 of FIG. 9.

11 is a diagram illustrating a configuration of a system 10 for providing information to a client terminal when performing a communication service according to another embodiment of the present invention.

12 is a diagram showing the configuration of a system 10 for providing information to a client terminal when performing a communication service according to another embodiment of the present invention.

13 is a diagram showing the configuration of a system 10 for providing information to a client terminal when performing a communication service according to another embodiment of the present invention.

14 is a view for explaining the principle of operation of the information providing system of FIG.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a connection state between a system for providing information to a client terminal and a client terminal when performing a communication service according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing information to a client terminal (10, hereinafter simply referred to as an 'information providing system') when performing a communication service of the present embodiment is a calling client terminal 20 (hereinafter, referred to as “information providing system”). Simply referred to as a 'calling terminal') and a called client terminal 30 (hereinafter, simply referred to as a called terminal).

The

client terminals

20 and 30 include mobile terminals available on the Internet Protocol (IP) basis in the Internet network or the mobile communication network, and the mobile terminals are mobile communication networks using a wireless Internet access function or a packet-based data network. It may be implemented as a computer having a connection function, a tablet PC, a smart phone, a mobile communication terminal, and the like, and combined with the information providing system 100 on the basis of IP and thereby voice call, chat, message, video call, video chat Various types of communication services are provided.

For example, the

client terminals

20 and 30 may be equipped with an IP-based predetermined application program, and the application program may include, for example, a communication control module, an advertisement image processing module, an event auto participation module, a keyword advertisement exposure module, The at least one module of a screen control module, a text and voice recognition module, a video chat content management module, and a video chat keyword content synthesizing module may be connected to the information providing system 10 on the

client terminals

20 and 30 to perform a predetermined function. Can be done.

The information providing system 10 includes a call control and management server 11 and an information management server 12, whereby the calling terminal is performed when a communication service is performed between the calling terminal 20 and the called terminal 30. FIG. At least one of the 20 and the called terminal 20 provides information such as an advertisement or an event. Here, the information providing system 10 may include an information content interworking server (not shown) for connection between the calling terminal 20 and the called terminal 30.

In this case, the information content interworking server interworks with the call control and management server 11 to control the signal processing flow and media conversion for the SIP call and the H.324M call, the SIP call and the H. Media transcoding server (MTS) module that handles media conversion processing between calls to 324M, signaling processing unit (SPU) module that processes signaling system no. 7 (SS7) signals in circuit-switched networks, and H in circuit-switched networks. A video processing unit (VPU) module that processes a 324M call setup, and a settlement server interworking module that transmits billing and settlement data in association with a settlement server (not shown) in the information providing system 10 may be provided. . The information content interworking server may include a media gateway server connected to an originating or destination terminal through a 3G mobile switching center (MSC).

In addition, the information providing system 10 may include an advertisement interworking server. Such an advertisement interworking server may be included in the information management server 12, and may be included in a server such as a media agency or a media rep company that sells information content to an broadcasting company or the like on behalf of an advertiser or an advertiser. May be connected to other advertising platforms that perform corresponding functions. In one embodiment, the advertisement interworking server may be configured to relay an advertisement produced by an advertiser and deliver it to the calling and / or called terminal.

In addition, the information providing system 10 may be provided with a gift transmission server. The gift transmission server is connected to an external gift transmission system that provides gifts such as mobile gift certificates, gift shows, gift cones, electronic money, and prizes, and transmits the gifts to

client terminals

20 and 30 in accordance with predetermined conditions. To operate.

The call control and management server 11 forms and manages a media session for performing a communication service between the calling terminal 20 and the called terminal 30. The call control and management server 11 performs call signals and sessions to perform communication services such as voice calls, chats, messages, video calls, video chats, etc. in the calling terminal 20 and the called terminal 30 based on IP. It functions to form, control and manage. Specific methods of establishing call and media sessions to perform such communication services will be described in detail below.

The above-described call control and management server 11 may be composed of a plurality of modules each performing a different function. For example, the call control and management server 11 processes a SIP call signal to connect a SIP session and a media session and performs a SIP proxy function, a signaling server module, a terminal authentication, and an access address of the terminal. RS (registration server) module that manages the client, manages the buddy (buddy) list of customers and manages the status information of the buddy in conjunction with the terminal and the RS module, PS (presence server) module for real-time notification, the client terminal application PNS (push notification server) module, group to send a push notification message to the terminal to notify the customer that there is a call connection request, so that the application can be run on the client terminal if the call cannot be connected because the application is not executed. Create a conference resource to support group calls when group call connections are required, such as text chat A CCS (conference control server) module, a session boarder controller (SBC) module that functions to allow media streams to be transmitted and received between terminals by solving a communication problem caused by a private network between terminals, and a real-time transport protocol (RTP) of a terminal. RTP control module that controls stream transmission and transfers all RTP stream data to other relevant participants in case of group call, text message input by customer, voice message recorded through terminal's microphone, memo, predetermined file Message control module for controlling the delivery of all the various types of messages to be delivered to the other party, such as a call signal for the call connection with the 3G destination terminal and a media gateway server interworking module that serves as a media gateway. .

The information management server 12 manages information to be transmitted to at least one of the

client terminals

20 and 30, for example, information such as an advertisement, a coupon, an event, and the like. The information management server 12 may receive information content therefrom by interworking with an information content interworking server (not shown) that generates and manages information content such as advertisements and events. The information content interworking server receives advertisement contents or corresponding advertisement information through interworking with external advertisers, advertising agencies, media lab providers, and the like, and receives various information including advertisements according to the classification of customers using the

client terminals

20 and 30. It can provide suitably. Here, the classification of the user includes adjusting the amount of information exposure by targeting by location of the terminal, gender of the user, age group, and the like.

In addition, the information management server 12 may be configured to provide information to the

client terminals

20 and 30 before the media session for the communication service is formed between the calling terminal 20 and the called terminal 30 or during the performing of the communication service. Information related to the data is transmitted to at least one of the calling terminal 20 and the called terminal 30. Upon receiving the information related data, the

client terminals

20 and 30 provide information to the information display area of the display unit of the terminal based on the information related data.

Meanwhile, the information management server 12 may be configured to transmit information related data to the corresponding client terminal when the

client terminals

20 and 30 request to connect and transmit information related data.

FIG. 2 is a flowchart illustrating a procedure in which a communication service is performed between the calling terminal 20 and the called terminal 30 through the information providing system 10 shown in FIG. 1.

Referring to FIG. 2, first, the originating terminal 20 transmits an INVITE message to the call control and management server 11 for a call connection request to the called terminal (S201).

Next, the call control and management server 11 transmits a 100 Trying message to the calling terminal to inform that the call routing (S202). The call control and management server 11 inquires the location information of the called terminal 30 and transmits an INVITE message to the called terminal 30. If the location information of the called terminal is not valid, for example, a call may be connected using push notification (S203).

Next, when the called terminal receives the INVITE message, it rings a ring and transmits a 180 ringing message to the call control and management server 11 (S204).

Next, the call control and management server 11 transmits a 180 ringing message to the calling terminal (S205).

Next, when the user of the called terminal 30 accepts and responds to the call connection request, a 200 OK message is transmitted from the called terminal 30 to the call control and management server 11 (S206).

Next, the call control and management server 11 transmits a 200 OK message to the calling terminal 20 (S207).

Next, the calling terminal transmits an ACK message to the call control and management server 11 and opens a media session for performing a corresponding communication service (S208).

Next, the call control and management server 11 transmits an ACK message to the destination terminal (9). At this time, all the media sessions between the calling terminal and the called terminal are opened so that communication services are possible (S210 and S211).

Meanwhile, the call release procedure follows the same procedure regardless of the calling terminal and the called terminal. First, the originating terminal 20 transmits a BYE message to the call control and management server to terminate the call (S212).

Next, the call control and management server 11 transmits a BYE message to the called terminal 30 to request call release (S213).

Next, the called terminal 30 releases both the call connection resource and the media session resource and transmits a 200 OK message to the call control and management server 11 (S214).

Next, the call control and management server 11 releases both the call connection resource and the media session resource and transmits a 200 OK message to the calling terminal. When the originating terminal receives the 200 OK message from the call control and management server 11, it releases both the call connection resource and the media session resource (S215).

Through such a process, communication services such as IP-based voice call service, chat service, video call service, video chat service, message transmission service, and the like, can be made through the call control and management server 11 through the calling terminal 20 and the called terminal 20. 30, the information providing system of the present invention transmits various information such as advertisements, events, etc. to the

client terminals

20 and 30 while performing the communication service.

On the other hand, the call control and management server of the information providing system according to the present embodiment, although not shown in the drawing to create a conference resource when providing a group communication service, such as a group text chat to join the initial several participants in a predetermined conference room It can be configured to control and manage a series of service procedures, such as joining additional participants to a pre-created conference room or releasing an IP-based group communication call.

Referring to FIG. 3, first, the calling terminal 20 and the called terminal 30 perform a voice call service and chat service based on IP through a SIP call setup process and a process of opening a media session through the procedure shown in FIG. 2. A communication service such as a service, a video call service, a video chat service, a message transmission service, and the like may be performed (S300 and S310). During this time, the information management server 12 transmits information related data about information to be provided to the calling terminal 20 to the calling terminal 20 (S320), and the calling terminal 20 receiving the information related data is received. After configuring information to be displayed on the information display area of the display unit of the calling terminal 20 based on the information related data (S330), the information configured in the information display area is displayed (S340).

Here, the information management server 12, although not shown in the figure, when the originating terminal 20 connects to the information management server 12 and requests that the information related data be transmitted, the information related data is transmitted to the originating terminal 20. Can be configured to transmit).

In addition, although FIG. 3 shows that the information management server 12 transmits information related data to the calling terminal 20 while performing a communication service, before performing the corresponding communication service, the calling terminal (eg, night or a specific time zone) is transmitted. 20, the information related data may be pushed and transmitted in advance, or the calling terminal 20 may access the information management server 12 to download and store the information related data in advance.

In addition, the above-described information provided to the calling terminal 20 may be an advertisement, and the information related data may be advertising data to be displayed in the information display area of the display unit of the calling terminal 20. The advertisement data may be provided in the form of, for example, text data, image data, video data, or the like. The message including the advertisement data is to be delivered to the corresponding terminal under the SIP message method (MESSAGE method) or message session relay protocol (MSRP) of SIP by the information management server 12 in conjunction with the call control and management server 11 Can be.

On the other hand, the information providing system of the present embodiment, in order to effectively provide a video advertisement, when the client terminal is in a network connection state that requires a small communication cost, such as a 3G network connection, the video advertisement to minimize the data usage After stopping the provision of the client terminal may be configured to push the video advertisement when the client terminal is in a low-cost or free network connection, such as a Wi-Fi (WiFi) connection. In such a case, the customer can use the video advertisement at no additional cost, thereby increasing the utilization rate of the video advertisement.

4 is a diagram illustrating a screen when an advertisement is provided to the calling terminal 20 in the information providing system according to the present embodiment.

Referring to FIG. 4, an upper area of the display unit of the calling terminal 20 is divided into an information display area (eg, an advertising area), and a lower area is a screen area (eg, a video call) for conducting a video call as a communication service. Area). That is, the information providing system according to the present embodiment configures a screen as shown in FIG. 4 so that an advertisement is displayed on the upper information display area, and the video of the caller and the receiver is displayed on the lower video call area, thereby providing a communication service such as a video call. May be performed.

Herein, the information providing system includes a button for checking a point according to the use of an advertisement, a gift gift button for presenting a product of the corresponding advertisement content to the other party, a screen switching button for switching a screen between upper and lower regions, and a customer for a new product. A user interface (UI) such as a new product input button connecting the feedback window may be provided to the advertisement area.

5 is a diagram illustrating other examples of a screen when an advertisement is provided to the calling terminal 20 in the information providing system according to the present embodiment. As shown in FIG. 5, in the three screens displayed on the display unit of the client terminal, the screen on the left is the same as that shown in FIG. 4, and the central screen displays the information display area (for example, an advertisement area). This is the case where the negative screen is displayed in the lower area, and the screen on the right is the case where the information display area is substantially displayed on most of the screen area of the display unit. In the case of the right screen, it can be seen that a screen for a video call, that is, a video call area, is implemented in a small size at the bottom left of the screen.

6 is a diagram illustrating still another example of a screen when an advertisement is provided to the calling terminal 20 in the information providing system according to the present embodiment. 6 illustrates a case where a video chat, a general text chat, or a message transmission service is performed as a communication service. In the three screens displayed on the display unit of the client terminal, the screen on the left is an information display area during a chat ( For example, this is a case where an advertising area) is provided as a background screen on almost the entire display unit. In the middle and right screens, when a user inputs letters or numbers into an input interface such as a keypad for chatting, a screen area other than the input interface area is provided as an information display area for an advertisement in the form of a background screen. As the input interface area of the screen is filled with the keypad, the chat message is displayed superimposed on the information display area of the upper area (see the center screen), after the user inputs letters or numbers using the keypad, or When the chat is waiting, the keypad is disappeared and the chat message is configured to move from the upper area to the lower area so as to be displayed independently of the upper information display area (see the screen on the right side).

7 is a diagram illustrating still another example of a screen when an advertisement is provided to the calling terminal 20 in the information providing system according to the present embodiment. The screen of FIG. 7 illustrates a case in which an information display area (eg, an advertisement area) exists at a position where a keypad, which is an input interface, appears on a screen and then disappears. That is, the left screen of FIG. 7 shows a screen after inputting text, and the right screen shows a screen when inputting text. In the case of FIG. 7, since the information display area is repeatedly exposed and hidden by the input interface, which is a keypad, the effect of providing an advertisement can be enhanced.

As such, the information display area of the client terminal may be configured using at least a part of the background screen of the user interface for performing the corresponding communication service, and the information display area may be appropriately activated or deactivated using the input interface screen. Can be configured.

The information providing system 10 of this embodiment with reference to FIG. 8 is substantially the same as the information providing system 10 with reference to FIG. 1 except that it further includes a keyword management server 13.

Referring to FIG. 8, the keyword management server 13 manages a keyword to be transmitted to a client terminal and keyword-related information. For this purpose, an advertisement exposure image processing module, a keyword advertisement exposure module, a screen control module, etc. It works.

In addition, the keyword management server 13 may include a keyword list and a keyword included in the keyword list to the client terminal before a media session for communication service is formed between the calling terminal 20 and the called terminal 30 or during a communication service. The keyword information data corresponding to each is transmitted.

Here, the keyword list represents list data in which a specific word or phrase is collected, and each word or phrase included in the list data includes link information for at least one image or video file included in the keyword information data. do. The keyword information data includes text data, image data, video data, or a combination thereof corresponding to at least one word or phrase included in the keyword list.

Upon receiving the keyword list and the keyword information data, the

client terminals

20 and 30 detect the keyword included in the keyword list during the communication service of the client terminal based on the keyword list, and display the keyword information data on the screen corresponding to the detected keyword. And the corresponding information is displayed on the information display area of the display unit of the terminal. Specific operations performed by such a configuration will be described with reference to FIG. 9 and below.

FIG. 9 is a flowchart showing an embodiment of an information providing method performed in the information providing system 10 shown in FIG. 8, in which the calling terminal 20 receives a keyword list and keyword information data from the keyword management server 13 and generates a keyword. If is detected, it shows a case in which the information corresponding to the keyword is displayed on the calling terminal 20.

Referring to FIG. 9, first, the originating terminal 20 receives a keyword list and keyword information data from the keyword management server 13 (S900). Here, the keyword list is data to be detected on the terminal side, and may be composed of text data such as "love", "beer", "shochu", "gift", and the like. The keyword information data indicates content data to be displayed on the terminal side corresponding to each keyword included in the keyword list. The keyword information data may include text data, image data, video data, and the like. For example, in the keyword "love", image data having a "heart" shape can be configured as keyword information data. As another example, the shochu bottle video may be composed of keyword information data corresponding to the keyword "sochu". In this case, the keyword information data for the soju may include a public relations (PR) promotion of a specific company corresponding to the soju or a specific brand such as "Chewle dew". When a specific brand is directly exposed, an image of the brand product or a video advertisement for the brand product may be provided. For example, the video advertisement may be configured to move or shake on the screen of the calling terminal 20, or may be displayed on the entire information display area. "Chewage dew" video advertisements can be configured to be replaced and played. According to this process, when a specific keyword is recognized, a simple icon or a flash advertisement currently provided is replaced with a video advertisement corresponding to the keyword, thereby maximizing the concentration of the advertisement and information delivery power, thereby maximizing the advertisement effect. .

Next, the originating terminal 20 forms a SIP call setup and media session for performing a corresponding communication service with the called terminal 30 through the call control and management server 11 through the process described with reference to FIG. 2. (S910, S920).

Next, when the originating terminal 20 user composes a text or voice message while performing the corresponding communication service, the originating terminal 20 analyzes the text or voice message to determine whether there is a keyword included in the keyword list. (S930). To this end, a text and voice recognition engine for text and / or voice detection should be provided inside the calling terminal 20. The text and speech recognition engines are known by the prior art, and the present invention can use these prior art as they are and are not essential to the present invention, so detailed description thereof will be omitted.

Next, when the keyword included in the keyword list is detected in the calling terminal 20 in step S930, the information to be displayed in the information display area is configured by referring to the keyword information data corresponding to the keyword (S940). ). For example, when the keyword "beer" is detected, image data in the form of "a beer bottle (for example, Hite) and beer of a specific company" as the keyword information data corresponding thereto is retrieved and prepared for display on the display. Can be. The prepared information image may use both a form of synthesizing the content of the keyword information data in the information display area and a form of replacing the content of the keyword information data so that at least part or the entire background of the screen of the terminal is replaced. In order to improve the effect of advertising in the middle, it is desirable to configure so that the entire screen can be replaced.

Next, the calling terminal 20 transmits the text message or voice message created by the user to the called terminal 30 (S950), and displays the information configured in the step S940 as a composite or replacement image in the information display area. (S960). In addition, the calling terminal 20 may transmit the information configured in the step S940 to the called terminal 30 (S970). In this case, the calling terminal 20 may transmit only the keyword information data corresponding to the corresponding keyword without transmitting the information configured in the step S940 to the called terminal 30 in the form of a synthesized or substitute image. In this case, the receiving terminal 30 may display the information on the information display area of the receiving terminal 30 by configuring the information on the receiving terminal 30 itself after receiving the corresponding information.

Referring to FIG. 10, when a video chat is performed as a communication service, when "beer" is detected as a keyword, it can be seen that image data corresponding to beer is synthesized and displayed in the information display area of the entire screen or a portion of the screen. have.

As described above, the information display area is displayed by appropriately using the screen of the user interface, and the information corresponding to the keyword may be configured to be provided in a synthesized form on the previously provided information. At this time, it may be configured not to display previously provided information and to display only information based on keywords.

Meanwhile, although FIG. 9 shows that the keyword list and the keyword information data are transmitted to the calling terminal 20 in advance before performing the corresponding communication service, this is transmitted in real time to the calling terminal 20 while performing the corresponding communication service. Of course, it can also be configured.

The information providing system 10 of this embodiment with reference to FIG. 11 is substantially the same as the information providing system 10 with reference to FIG. 1 except that it further includes an event management server 14.

Referring to FIG. 11, the event management server 14 may be combined with the information management server 12 or included in the information management server 12, and manages an event for allowing a user to perform a specific operation. To this end, the information management server 12 may be configured to transmit event data together when transmitting information-related data to the calling terminal 20 in step S320 of FIG.

Here, the event data is data that includes the contents of the event, and may include condition information such as a time, period, and the like displayed on the display unit of the terminal, and the client terminal when a predetermined execution condition for the event is satisfied. It may be implemented to be displayed on the display unit of.

For example, as a condition for executing event data, a specific time zone, a specific region, a specific keyword, etc. may be specified. When a specific time is specified, the event data is automatically displayed in the information display area when the specific time is reached. Will be displayed. In addition, the content of the event may have a condition of execution that requires a specific action of the user, for example, "Enter the beer three times", and if the user performs the action according to the condition, the event participation Information such as details, user information, and the like may be transmitted from the client terminal to the event management server 14. In this case, the event management server 14 may receive the corresponding information, record it in an event database, and perform processing such as whether to win the event, distribution of advertisement revenue, or the like. In addition, the event management server 14 may interwork with a separate server to process a reward procedure such as prize winning or profit distribution.

The information providing system 10 of this embodiment with reference to FIG. 12 is substantially the same as the information providing system 10 with reference to FIG. 1 except that it further includes a compensation management server 15.

Referring to FIG. 12, the compensation management server 15 may be combined with the information management server 12 or included in the information management server 12, and may be provided to the user according to the information exposure level or event participation or performance level of the user. It performs the function of determining and managing the compensation level. To this end, the compensation management server 15 may collect the corresponding information from the client terminal through the call control and management server 11 of the information providing system 10 and store it in a database.

Here, the information exposure level includes the type of information (eg, advertisement) provided to the client terminal, the exposure time and / or the number, the event participation time and / or the number, the event execution time and / or the number, and the like. In addition, the compensation management server 15 may be configured to differentially distribute a portion of the revenue for providing the information to the customer according to the information exposure level of the customer based on the information usage data collected from the client terminal. The compensation management server 15 may be configured to comprehensively manage point management, event participation management, keyword exposure point, etc. for each customer, and a variety of mobile gift certificates such as a mobile number of the corresponding customer automatically in the month when a certain point is reached. It may be configured to deliver the prize. Revenues distributed to customers can be transferred not only to mobile vouchers, but also to cash transfers, electronic money, text coupons, etc. to customer accounts.

For example, a point granting method may be adopted to determine the information exposure level of the customer, in which case, the reward management server 15 may accumulate the accumulated time point for the usage time used by the customer between the start and end of the chat, The keyword points that are automatically added when the keyword is generated during the conversation, the event points given when the customer participates in the event, the typing points given when the advertising text is typed are accumulated by the customer points, and the advertiser's advertisement volume, number of customers, and Based on the correlation with the compensation policy set, it is possible to analyze the rate of return to determine the point or revenue for the customer.

Referring to FIG. 13, the information providing system 10 of this embodiment includes a keyword management server 13, an event management server 14, and a compensation management server 15 in addition to the information providing system 10 of FIG. 1. Characterized in that.

The keyword management server 13 is substantially the same as the keyword management server described with reference to FIGS. 8 to 10, the event management server 14 is substantially the same as the event management server described with reference to FIGS. 11 and 12, The compensation management server 15 is substantially the same as the compensation management server described with reference to FIG. 13.

In the information providing system 10 according to the present embodiment, the compensation management server 15 may be provided at the event management server 14 or the exposure level of the keyword and / or keyword related information provided to the customer by the keyword management server 13. It may be configured to further determine the customer's point and / or revenue distribution according to the level of participation and / or performance of the event provided by the customer. In such a case, the revenue from the use of information (e.g., advertising impressions) can also be distributed to the customer, thereby actively inducing the advertisement exposure by the customer's use of the keyword or the participation or performance of the event. Maximize product sales and promote economic activity by promoting product sales.

14 is a view for explaining the principle of operation of the information providing system of Figure 13, according to the policy of the advertising program negotiated with the advertiser of the advertising point, keyword point, event point for each product of a predetermined group (advertisement 1) An example of a criterion is shown.

Referring to FIG. 14, the compensation management server 15 may be configured to compensate predetermined points and / or profits according to the type, form, etc. of information exposed to a customer based on a reference table stored in a database in the system. For example, the compensation management server 15 grants the customer 200 points when the product A of the company A is displayed in the information display area (for example, the advertising area) of the client terminal, and the specific keyword is included in the text or voice message. When the information corresponding to the keyword is displayed on the client terminal, 20 points may be given to the corresponding customer, 10 points may be given when the specific event is participated, or 100 points may be given when the specific event is completed.

As described above, in the present embodiment, when information such as an advertisement, a coupon, an event, or the like is touched on the

client terminal

20, 30, the

client terminal

20, 30 is connected to the homepage of the advertisement, the event, the advertisement, the coupon, The event may be provided in the form of a predetermined image or video file with a corresponding link. In addition, the information providing system 10 collects the exposure amount, the click rate, etc. for the corresponding information through the number of times of exposure or homepage access of the corresponding advertisement or event by a touch, etc., and processes it to generate reporting or statistical data, and generates By providing the reporting or statistical data to the advertiser or the advertising agency, the advertiser or the advertising agency appropriately distributes the contribution of the sales revenue from the exposure or use of the information to the provider of the information providing service and the customer according to the present embodiment. You can do it.

Although the above has been described with reference to a preferred embodiment of the present invention, of course, the present invention is not limited to the above embodiments. For example, the present invention can be implemented not only in a "1: 1" communication service but also in a multi-party communication service such as "1: many" and "many: many". In addition, it can be applied to the case where the client terminal uses a mobile communication network such as a 3G network, which requires equipment such as a media gateway for interworking the call between the IP-based communication service and the mobile communication network. Of course, since these are known by the prior art, detailed description is abbreviate | omitted.

Claims

A system for providing information to at least one of a client terminal including a calling terminal and a called terminal when performing a communication service,

A call control and management server for establishing and managing a media session for performing a communication service between a calling terminal and a called terminal;

Information management server that manages information to be sent to at least one of the client terminals

Including;

The information management server transmits information related data about information to be provided to a client terminal before at least one of the calling terminal and the called terminal is established, or during the execution of the communication service, to at least one of the calling terminal and the called terminal. and,

The client terminal receiving the information related data provides the information to the information display area of the display unit of the terminal based on the information related data.
The method of claim 1,

The communication service is at least one of an internet protocol (IP) based voice call service, chat service, video call service, video chat service, message transmission service.
The method of claim 1,

And the information management server receives the request for transmission of the information related data from the client terminal and transmits the information related data to the corresponding client terminal.
The method of claim 1,

And the information display area of the client terminal is at least part of a background screen of the user interface of the client terminal.
The method of claim 1,

The client terminal is configured such that an input interface included in a user interface of the client terminal is displayed on the user interface and then disappears, and the information display area is an area where the input interface disappears.
The method of claim 1,

The information provided to the client terminal is an advertisement, and the information-related data comprises advertisement data.
The method of claim 1,

The information providing system,

Further comprising a keyword management server for managing keywords to be sent to the client terminal and keyword-related information,

The keyword management server may include keyword information corresponding to each of a keyword list and a keyword included in at least one of a client terminal before a media session for communication service is formed between a calling terminal and a called terminal or during a communication service. After transmitting the data and receiving the keyword list, the client terminal detects a keyword included in the keyword list during the communication service of the client terminal based on the keyword list, and based on the keyword information data, information corresponding to the detected keyword is detected. And the corresponding information is displayed on the information display area of the display unit of the terminal.
The method of claim 7, wherein

And a terminal displaying the information in the information display area of the display unit transmits the corresponding keyword information data to the counterpart terminal.
The method of claim 7, wherein

Among the client terminals including the originating or terminating terminal, the terminal displaying the information on the information display area of the display unit includes image information in which information about the keyword or information related data corresponding to the keyword is synthesized or replaced on the counterpart client terminal side. Information providing system, characterized in that for transmitting.
The method of claim 1,

And an event management server coupled to the information providing management server and managing an event for a user to perform a specific operation.

And the information-related data includes event data that allows a user to perform a specific action.
The method of claim 1,

Compensation management coupled with the information management server, collecting the usage information of the information related data of at least one of the terminal user of the calling terminal and the called terminal and processing the reward for the user based on the collected usage information An information providing system, further comprising a server.
The method of claim 11,

A keyword management server coupled with the information management server and providing information related data including a keyword list and keyword information data to the client terminal, and event data coupled with the information management server to allow the user to perform a particular operation. Further comprising at least one of the event management server for providing the information related data included in the client terminal,

The reward management server compensates the user based on at least one of the use information of the information related data according to at least one keyword included in the keyword list and the use information of the information related data according to the participation of the event. Information providing system, characterized in that for processing.