KR20030092636A - On-line downtown or shoping mall being closely linked with off-line downtown or shopping mall using real shape of off-line downtown or shopping mall - Google Patents

Abstract

PURPOSE: An online shopping street or shopping mall is provided to enable a user to browse a shopping street or mall as if the user browses a real world shopping street or shopping mall, and to get detailed information on a store at a homepage of a corresponding store in a case that the user clicks on an online store. CONSTITUTION: The online shopping street or shopping mall has a form geographically and topographically similar to a real world shopping street or shopping mall. If a user scrolls a screen left to right or vice versa, the user can browse stores in the online shopping street or shopping mall as if he or she browses the stores in the real world shopping street or shopping mall while he or she is walking in the street or mall. The online shopping street or shopping mall is linked to the real world shopping street or shopping mall. A hosting service provider hosts web pages or events of the online shopping street or shopping mall. The user can get information on an event or a discount at the online shopping street or shopping mall, and purchase commodities there.

Description

ON-LINE DOWNTOWN OR SHOPING MALL BEING CLOSELY LINKED WITH OFF-LINE DOWNTOWN OR SHOPPING MALL USING REAL SHAPE OF OFF-LINE DOWNTOWN OR SHOPPING MALL}

The present invention relates to an online shopping mall, and in particular, implemented on-line in the form of an off-line shopping mall or a shopping mall reduced to the actual cost, so that users can obtain detailed information about the shopping mall and It's about an online shopping mall that lets you shop for consumption.

Today, with the development of high-speed telecommunications and the computer industry, the Internet population is exploding. At present, due to the reduction of usage cost due to the increase in the use of high-speed communication lines and the popularization of high-performance computers, most of the workplaces use the computer to handle the company's business and use the high-speed communication line to see the company's business. Due to the popularization of high-performance computers and the reduction of the cost of using high-speed communication lines, many homes have computers to communicate with the Internet through communication lines.

A few years before the current popularization of the Asymmetric Digital Subscriber Line (ADSL), although communication was performed using a regular telephone modem, it was difficult to download or upload a large file due to the limitation of communication speed (approximately 5.6 Kbps). . Therefore, most communications were limited to the use of simple information services through telecommunications companies and private electronic bulletin board systems (BBSs), and it was also difficult for non-professional people to use the Internet because there were few companies serving the Internet.

However, with the popularity of ADSL (especially in Korea), the increase of Internet search service providers, and the increase of Internet service providers, most of the general public can get a lot of information through the Internet, whether at work or at home.

In particular, the popularization of the Internet has resulted in various types of services, especially business through the Internet. That is, the emergence of e-commerce, that is, inter-company Internet commerce and Internet shopping malls for individuals. In the early days, the use of e-commerce through the Internet was negligible due to Internet hacking. Internet security technology has rapidly developed, and most e-commerce companies, namely shopping malls, use this technology, so that the purchase of goods on the Internet is safe. As a result, many people purchase goods through an internet shopping mall.

Currently, most companies or sellers with high product awareness are actively conducting e-commerce through their own homepage, while small businesses or sellers are less likely to have e-commerce through their homepage. E-commerce is being made by paying a certain amount of money by entering an internet shopping mall. Therefore, unless the seller is selling exclusive products, the price ratio becomes natural with other sellers registered in the Internet shopping mall, so there is always a burden of price reduction and the sales rate due to the presence of many other sellers. It's also lower than I thought. In addition, since the goods used for electronic commerce are restricted and the product is not sold and promoted through the homepage, it is difficult to connect with offline commerce.

Thus, if an e-commerce vendor can easily conduct e-commerce through their own homepage, promote it the way they want, and connect it with offline commerce, there is no better way of e-commerce. will be.

On the other hand, due to the enlargement of the market, a large number of professional large retailers, such as electronic retailers, discount stores and department stores have been created, due to its convenience, the sales of existing traditional markets, malls and small shopping malls are gradually decreasing. In addition, these large retailers are well known for their interest in online commerce through the Internet, and the sales amount is increasing day by day. There is little specificity to counter small shopping malls or shopping malls for on-offline sales of these large specialized retailers.

Thus, small shopping malls with low awareness and also traditional markets or malls with high recognition but many individual stores should be active in promoting online as well as offline. However, the promotion of the store in the traditional market and the mall online is performed separately, and the effect is insignificant.

Accordingly, the present invention can sell a product on-line through the Internet, and provide the user with the promotion of the mall of the merchant or mall that sells the product, that is, the location, the received item, the price, and various other information. It is to provide an e-commerce method that can be promoted, and also in the sale of the product, such as offline linked activities such as reservations and advance reservations.

In addition, the present invention is reproduced on the computer screen in the form of an animation of a shopping mall or shopping mall in a specific area consisting of a large number of stores and a small shopping mall in which the manufacturer occupied, reduced the actual cost of construction, location, etc. on a computer screen, It allows users to browse online shopping malls on the computer screen in the same shape as they can be seen offline, and when they click on the store when they find the store they want, they can go to the store's homepage. You can go to get detailed information about the store, prices, goods and incentives, as well as make reservations via the Internet.

Therefore, when a user browses to an Internet e-commerce web page that introduces a famous shopping mall or shopping mall, the user can check the exact location of the desired store in the home room, and also check the current sale of the product or the new new product at the store and also the correct price for the shopping mall. Information will be available and reservations or purchases will be made online. And, since the location or place of coffee shops and service providers can be checked online, if there is an appointment but the place is unknown, it can be checked online, eliminating the hassle of finding a place in advance of the appointment. .

In addition, by only dealing with a shopping mall or a shopping mall in an area online, from a retailer's point of view, the seller's shop is easily visible to the user from the general public's point of view. This makes it easy for users to do without it, and also has the advantage of making sales and reservations online and offline at the same time.

1 is a conceptual diagram briefly illustrating the concept of an online shopping mall or a shopping mall in which an offline shopping mall or a shopping mall of the present invention is linked to an actual shape.

FIG. 2 is an initial web page showing a state of Gumi station square that is an example of an online mall or a shopping mall in which an offline mall or a shopping mall of the present invention is connected in an actual shape.

3 is a web page showing a guide diagram for guiding a shopping mall composed of shops.

4A is a web page showing a mall view that appears initially when a mall block is clicked.

4B is a web page diagram showing when the web page is scrolled from left to right or from right to left.

5 is a web page showing a guide diagram for moving to another shopping mall while searching for a shop of a shopping mall;

6 shows a shop with an active part (click part) for linking to the shop of FIG. 6.

FIG. 7A is a web page showing an online store configuration configured identically offline. FIG.

Figure 7b shows some features of the store online.

7C shows some other functionality of a store online.

Figure 1 is a simplified diagram showing the concept of promotion and sales of an on-offline linked mall or shopping mall of the present invention.

In FIG. 1, for convenience, an operator who runs an on-offline linked shopping mall or a shopping mall promotion and sales network is referred to as a tentative guminet by the present applicant. In addition, a shopping mall that promotes and sells through Guminet is called Cyber 2nd Avenue.

As shown in the figure, an online shopping mall that is connected to the offline shopping mall of the present invention in a real shape, a shopping mall or shopping mall consisting of Guminet, stores that promote and sell through Guminet, and the mall and the shopping mall are computerized. It consists of Cyber Second Avenue on the Internet (on-line shopping mall that connects the offline shopping mall in actual shape) that is virtually implemented on the screen, and Internet customers who purchase goods visiting the Cyber Second Avenue on the Internet.

Guminet is an Internet shopping mall hosting service that hosts Cyber Second Avenue (an online shopping mall that connects offline shopping malls in a real shape) on the Internet. Therefore, Guminet manages the information of the shops that have subscribed to individual Cyber 2nd Street and also hosts the homepage of the stores, and visits Cyber 2nd Street to join Cyber 2nd Street itself or members of Cyber 2nd Street. It includes a server for managing general customer members. Member stores that promote and sell on the Internet through Guminet are connected to Cyber 2nd Street, a virtual Internet shopping mall, by computer, and respond to Internet customers who visit Cyber 2nd Street to order or book items in real time.

As described above, Cyber 2nd Avenue, which is an internet virtual shopping mall, is a shopping mall on the Internet that virtually constitutes shops or small shopping malls through the Internet. Currently, there are shopping malls on the Internet composed of individual, industry, and specific shopping malls, and there are large shopping malls that sell businesses on the Internet by moving businesses across all industries, such as offline department stores. However, in particular, a shopping mall on the Internet composed of specific shopping malls not only introduces the shopping malls known to the public, or even sells them through the Internet, but lists only the names of the shopping malls on the web page. Clicking on the button only takes you to the store's home page. Therefore, it is difficult for the user to obtain detailed information about the mall, and it is impossible to obtain accurate information about each of the stores until the user visits the homepage of the individual stores.

However, Cyber Second Avenue, the Internet shopping mall of the present invention, shows a reduced geographic shape (map) of a specific shopping mall or shopping mall on a screen of a computer, and displays shops at an accurate location on the reduced map. In other words, by applying the anti-animation effect to the shopping mall and the store, the topographical shape of the shopping mall and the appearance of the shop that can be viewed off-line on the screen of the internet shopping mall and the appearance of the shop are moved to the form of animation in an actual reduction ratio. When a user visits Cyber No. 2, a shopping mall of the present invention, which is a web page on the Internet that promotes and sells, if the user frequently visits the specific shopping mall offline, the user may visit the offline shopping mall. You can see the appearance as it is, and you can slowly browse the mall on the Internet as if you are visiting the mall offline. When the store is found while searching for the store, the user can move the mouse pointer to the store on the Internet screen (click). As described above, when the user clicks on a store on the computer screen while visiting the store, the user moves to the homepage or the promotion page of the store at the same time. As such, by visiting the homepage of the store, the user can find and purchase the goods to be purchased or make a reservation or a reservation.

Therefore, when using an online shopping mall in which the offline shopping mall of the present invention is connected in an actual shape, the shop owners attract a large number of customers to the online and offline stores by promoting a particular shopping mall in which shops are concentrated. It is possible to expand their sales opportunities, and from the user's point of view, without having to search for a desired item by visiting a store of a known store in person, simply find a web page that promotes the specific store through the Internet, and then offline. As you can see and move the above slowly to your taste as you like, you can visit the store to buy, reserve or reserve the goods, and also to know exactly what the stores in the current store, I visited but didn't have anything to buy I could not do that to me or reservation or booking a heotgeoleum, it is possible to prevent the one that can occur off-line.

In addition, in the online shopping mall that is connected to the offline shopping mall of the present invention described above in an actual shape, Guminet, an online shopping mall hosting company, receives information about a store's event online from shop owners who are customers, and reflects the event in the shopping mall. We also upgrade our stores online at the owners' request. In addition, shop owners can promote online and manage customers through the online shopping mall that connects the offline shopping mall consisting of stores in actual form, and can identify the form of online commerce. It is large, so it has a relative cost reduction effect. In addition, the Internet customers can participate in events or commerce in the mall or store, along with a fun virtual experience, and obtain accurate store location and item information online.

2 to 7C illustrate an online shopping mall in which an offline shopping mall of the present invention is connected in an actual shape in the form of an internet webpage.

For a specific embodiment of the present invention, it is assumed that Cyber 2nd Street is a shopping mall located in Gumi station.

First, a person who visits Gumi for the first time (user) finds a certain store located at a mall in front of Gumi Station, or if there is an appointment at a certain store, or a person who knows a mall in Gumi Station has a predetermined store located in the mall. If the user wants to check and purchase the goods found in the user, the user first visits a web page showing shops located in Gumi station in actual scale.

When the user visits the web page where the malls are located, a screen showing an animation of the Gumi station square is displayed as the initial screen as shown in FIG. If you are familiar with Gumi, especially Gumi, you will find that Gumi Station on the web page is what it looks like.

When the web page showing the Gumi station war appears, the user moves the mouse pointer to the guide map (map) of Cyber 2nd Avenue, which is shown in the lower middle of the right side of the web page. Appears.

As shown in FIG. 3, the guide map (map) shows the distance and mall of Gumi station square as actual map as actual reduction map, and the user is in a larger block (link section) composed of small blocks representing the buildings on the map. As you move the mouse pointer, the color of the selected portion changes (eg, blue, pink, etc.) to indicate the activity readiness (link). In general, the size of the shopping mall is quite large, so linking the entire shopping mall can be tedious for users to browse the shopping mall, and if there is a long time to find the shopping mall if it is far away, the link to the map can be eliminated. The wealth is divided into a predetermined number of blocks so that the user can visit the mall only for the desired portion.

When the user clicks on the schematic link unit (the block), as shown in Fig. 4A, the appearance of the clicked store is displayed on the web page in the form of animation. As can be seen from the figure, the appearance of the mall on the web page is a reduced version of the actual appearance that can be viewed offline. On the web page, the initial screen shape of the selected mall appears at one end of the selected mall. If there is no desired store in the appearance of the first shopping mall, or if you want to see the entire shopping mall, the user places the mouse pointer on the left or right side of the webpage and accordingly, the shopping mall on the webpage as shown in FIG. Scrolling from left to right, or from right to left, the user can visit the mall as if they were walking on-line.

If the web page is finished scrolling and you want to visit other shopping malls, or if you do not find a shop and want to search for other shopping malls, you can see the spaceship on the spaceship shown in the upper left of FIG. 4A or 4B. That is, move the mouse pointer to the guide helper. When the mouse pointer is moved to a figure of a spaceman riding a spaceship serving as a guide helper, a map (map) of a shopping mall appears as shown in FIG. 5. At this time, when the user clicks on the block of the shopping mall shown in the guide map, the user can move to another shopping mall, and in the same manner as above, the web page screen is scrolled from left to right or right to left to view the shopping mall. You can find a store.

If the user finds a desired store, the user can click on the desired store. Shops that can be linked to a member of Cyber 2nd Avenue of the present invention and linkable are shops marked with "click" on the signboard of the shop on the web page, as shown in FIG. to be.

When a user clicks the "click" on the signboard of the store with a computer mouse, the webpage is linked to a promotional webpage that reproduces the store's home page or the inside of the store in an animated form. For example, if the fast-foot shop shown in FIG. 4A is clicked, a promotional web page that reproduces the inside of the shop in the form of animation appears as shown in FIG. 7A. This promotional web page is managed by a web host managing the Cyber Second Avenue of the present invention. The interior of the store is the same as an offline store, and various avatars are comically arranged to attract the user's attention. The store's promotional web page does not just show the interior of the store. For example, as shown in FIG. 7B, when the user moves the mouse pointer to the virtual helper on the promotional web page, the virtual helper not only guides the store, but also informs of various events taking place on the day, so that people who visit the web page are offline. It has the effect of pulling out onto the image. In addition, information such as a special event is provided through a memo board such as "notification" as shown on the left side of the drawing. As illustrated in FIG. 8C, when the mouse pointer is moved to the menu board inside the virtual store on the web page, price information of the items sold in the store can be known. Therefore, if the fluctuation of the price is a shop that sells different items every day, there is an advantage that the user can grasp the price information even in the home room through the store web page.

Although the above description is based on the fast foot store, if the store is a clothing store, the regular customers who use the clothing store can connect the offline shopping mall of the present invention to the actual shape at home without visiting the clothing store directly. You can also visit the apparel and sales web pages of the apparel store through the online shopping mall to check whether new products have been released, how much they have been priced, and whether the apparel you've usually noticed is on sale. The terms of such purchase shall require the user to join the retailer as a member, and the retailer may smoothly attract members and increase sales by incentivizing the user as a member in exchange for purchases and visits online. . In addition, if the shop is a place related to cultural arts such as a movie theater and a theater, the user may provide convenience such as sales, medicine, and reservation to the user through the corresponding promotion and sale / reservation / advance web pages.

In addition, each store may relocate avatars that are placed inside the store according to the taste of customers, and may enhance the appearance of the avatar, stimulate user's curiosity, and focus attention. The appearance of the store avatar is paid, and the cost is returned to the hosting company, and the hosting company not only hosts the online shopping mall that connects the offline shopping mall to the actual shape but also receives the hosting cost from each store, Additional income, such as

On the other hand, if the user visiting the on-line mall or shopping mall that linked the offline mall or shopping mall of the present invention in the actual shape in advance knows the name of the store to be searched, the user wants to visit the mall on the web page as described above. If you find a store, instead of linking to the store, as shown in the upper right of FIG.

As described above, the mall or small shopping mall composed of individual shops promotes the mall or shopping mall to which the shops belong through the online shopping mall and the shopping mall in which the offline shopping mall and the small shopping mall of the present invention are linked to the actual shape. Increasing the number of visitors to malls or small shopping malls by attracting them to awards, and also making it easier for visitors to find shops online and at the mall, attracting customers more than if they individually promoted through their own home page. There is an effect that can be further increased to increase sales.

In addition, a user visits an online shopping mall and a shopping mall in which the offline shopping mall and the shopping mall are connected to each other in an actual shape, without visiting the offline shopping mall directly, so that an event, an event, etc. of the shopping mall or the shopping mall itself may be performed. The same information can be obtained, and through the online shopping malls and shopping malls, you can easily find the desired store, obtain the event information of the store, and check and purchase the desired goods, thereby preventing the waste of goods sold out offline. It can be effective.

In addition, by promoting shopping malls or shopping malls online, and commerce to provide convenience to customers and to increase the number of customers, it is possible to fight against large-scale professional discount stores, department stores and large shopping malls, There is also a great effect of reinforcing the commercial power of the mall, contributing to the local economy.

Claims (5)

In the online shopping mall or shopping mall in which the offline shopping mall or shopping mall is linked to the actual shape, The geographical and topographical appearance of an off-line mall or small shopping mall consisting of multiple stores and the actual appearance of the stores are displayed on the computer screen in the form of an animated reduction ratio, and the computer screen is scrolled from left to right or right to left. An online shopping mall or shopping mall configured to move virtual shops online as a user walks on an actual offline while moving the; Offline to carry out online promotion through online shopping mall or shopping mall in which the offline shopping mall or shopping mall is connected to the online shopping mall or shopping mall in a real shape by joining the online shopping mall or online shopping mall and also introducing and selling products to customers visited through the online shopping mall or shopping mall Shops in a mall or mall; Hosting the online shopping mall or shopping mall, and hosting a promotional web page of the shops that have subscribed to the online shopping mall or shopping mall, and through the online shopping mall or shopping mall to receive event information, such as events to be carried out in the shop in response to the requests of the shops A hosting company that reflects and continually upgrades their promotional web pages; After visiting the online shopping mall or shopping mall to find a desired store, users (customers) on the Internet who visit the shop to obtain event information such as events and discounts that are carried out in the shop and also purchase / reserve / book a product online Consisting of, Online shopping mall or shopping mall that connects the offline shopping mall or shopping mall to the actual shape. The store block of claim 1, wherein the visit of the online mall or shopping mall by the user comprises a plurality of blocks representing a geographical map of the offline shopping mall or the shopping mall and a plurality of shopping malls or shopping mall stores and appear on the geographical map. An online shopping mall or a shopping mall in which an offline shopping mall or a shopping mall is linked to an actual shape, characterized in that the user clicks on the desired shop blocks in the guide map. The virtual mall or shopping mall on a computer screen in which the geographical and geographical appearance of the off-site mall or the small shopping mall and the actual appearance of the shops are animated in an actual reduction ratio, while scrolling from left to right or right to left. During a search or visit to a shopping mall, if there is no store to be found or if you want to move to another shopping mall, the user first places the mouse pointer over a certain type of guide helper located at a predetermined place on a web page on the computer screen, thus guiding. An online shopping mall or a shopping mall in which an offline shopping mall or a shopping mall is connected to an actual shape by moving to another shopping mall by clicking on a desired shopping block in the guide helper. The method of claim 1, wherein when the user finds a desired store while searching or visiting an online virtual mall or a shopping mall, the user moves to the promotion page of the store by clicking on the “click” portion displayed on the signboard of the store. A store on a promotional page of a store is an online store or a shopping mall in which an offline store or a shopping mall is connected in an actual shape, characterized in that the actual internal appearance of the store is expressed in an animated form or a general web page form. According to claim 4, If the store on the promotional page, the actual internal appearance of the store in the form of animation, various characters (avatars) are arranged in various forms, and the virtual clothing or accessories worn by the character periodically changes By focusing the user's attention, and placing the mouse pointer, the user activates various active parts that are activated to display a message or output a voice inside the store in the form of animation so that the user can obtain information on prices, events, and events. And an online shopping mall or a shopping mall in which an offline shopping mall or a shopping mall is linked to an actual shape, so as to obtain various information such as discount information.