KR20030091311A - Advertisement method using treasure map - Google Patents

Abstract

PURPOSE: An AD(ADvertisement) method for using a treasure map is provided to maximize the AD effect by using an interest for the treasure map regardless of a number of members, and to offer an effective AD tool and an additional AD opportunity to e-mail marketers by increasing an e-mail reception rate through the interest for the treasure map. CONSTITUTION: The treasure map including a map offering the geographic information and the coordinates, and an AD part for inserting the AD(S100). The treasure map is bulletined to a web site(S110). A visitor of the web site buys the treasure map(S112). A certification number for inquiring a hint for the coordinates in the map is offered(S114).

Description

Advertising method using treasure map {ADVERTISEMENT METHOD USING TREASURE MAP}

The present invention relates to an advertising method on the Internet. More specifically, the present invention relates to a treasure map that provides an efficient advertising means to an e-mailing marketer who attempts to maximize the advertising effect by using the degree of interest in the treasure map and try to market via email. It relates to the advertising method used.

Recently, due to the rapid growth of the Internet, advertising methods in the online as well as offline are also diversifying.

The most representative method is an email advertising method that attracts netizens by using lottery or quiz type advertisements for netizens using cyberspace. However, these methods are so common that not only email rejection rates are significant, but also that it is very difficult for new generation netizens who want a different event.

For the purpose of promoting such interests, advertisement sites that pay money for watching advertisements or receiving e-mails have appeared, and advertisement methods applying the treasure hunt method have appeared.

For example, domestic application No. 2000-26840 provides a source (hint, map, etc.) for treasure search through a server online and hides a keyword in a specific place in offline, and inputs an accurate keyword. Discuss how to give prizes to members.

However, despite the use of an unusual method of treasure hunt, it still shows the limit that the winning or losing of advertisement depends on securing the number of subscribers.

The present invention has been made to solve the conventional problems as described above, the object of the present invention is to maximize the advertising effect by using the interest in the treasure map regardless of the number of subscribers secured.

Another object of the present invention is to provide an efficient advertising means and an additional advertising opportunity for e-mailing marketers who have attempted marketing through e-mail by increasing the e-mail reception rate through interest in the treasure map.

1 is a schematic system configuration for implementing an advertising method according to the present invention.

2 shows an example of a treasure map according to the present invention;

Figure 3 is a flow chart illustrating an advertising method using a treasure map according to the present invention.

Explanation of symbols on the main parts of the drawings

10: web server 12: treasure map production module

14: authentication number assignment module 16: sub-page assignment module

18: hint providing module 20: database unit

In order to achieve the above object, an advertisement method using a treasure map according to the present invention comprises the steps of: producing a treasure map including geographic information and a map unit for displaying coordinates with numbers and alphabets, and an advertisement unit for inserting advertisements; ; Posting the treasure map on a website; A website visitor purchases a treasure map; And providing an authentication number for viewing the map coordinate hint of the map unit. When the treasure map buyer is a mailing marketer, it provides a sub page for posting an advertisement.

The mailing marketer inserts an advertisement to be promoted into the advertisement part of the treasure map and sends an advertisement mail. When the recipient of the advertisement mail selects the treasure map, the mailing marketer moves to a subpage where the authentication number is posted. It characterized in that it further comprises.

The method may further include posting coordinate hints of the map unit on the website; Acquiring a coordinate hint of the map unit using the authentication number; And not posting the coordinate hints of the map unit when the treasure hunt is completed.

When described in detail with reference to the accompanying drawings, a preferred embodiment according to the present invention.

1 is a schematic system configuration for implementing an advertising method using a treasure map according to the present invention.

Referring to FIG. 1, the system includes a web server 10, a treasure map production module 12, an authentication number assignment module 14, a subpage assignment module 16, a hint providing module 18, and a database unit (DB). It consists of 20.

The web server 10 is responsible for the overall operation of the website.

The treasure map production module 12 produces a treasure map including a map unit 30 for providing geographic information and an advertisement unit 32 for posting an advertisement, as shown in FIG. 2. The map unit 30 has coordinate information consisting of numbers (1, 2 ...) and alphabets (A, B, C ...) as shown, and may be added to the treasure hunt rules, etc. . In particular, the advertisement unit 32 is a space where advertisements are posted and is made to be editable according to a buyer's intention after purchasing a treasure map.

The authentication number assignment module 14 is given when a webpage visitor purchases a treasure map, and the authentication number is used to query the coordinate hints of the map.

The subpage assigning module 16 assigns a subpage that can be used as a separate advertisement space when the purchaser of the treasure map is a mailing marketer. At this time, the mailing marketer posts an authentication number to the subpage.

The hint providing module 18 provides a hint to find the treasure position, that is, the clues while searching for the treasure offline after purchasing the treasure map. The hint is preferably given in coordinates of the map. For example, it may be provided in the form of X2AYP3.

The database unit 20 is for storing information related to the treasure map production module 12, the authentication number assignment module 14, the subpage assignment module 16, and the hint providing module 18, and the map and the map number. DB, authentication number DB, subpage management DB, hint DB, etc. are stored.

3 is a flowchart illustrating an advertisement method using a treasure map according to the present invention.

First, the treasure map production module 12 provides a geographic information and produces a treasure map including a map unit for displaying coordinates with numbers and alphabets, and an advertisement unit for inserting an advertisement (S100).

Next, the web server 10 posts it on a web page (S110), and visitors who visit the webpage look around various different types of treasure maps and purchase a treasure map (S112). Simultaneously with the purchase of the treasure map, the authentication number assignment module 14 assigns an authentication number (S118).

Treasure map buyers have been given the authentication number performs a treasure hunt offline while viewing the hint provided by the hint providing module 18 (S120, S122).

The posting of the hint continues until the treasure is found, and the posting of the hint is terminated when it is found that the treasure is found through various communication means such as mail and telephone (S124 and S126).

In another embodiment of the present invention, the purchaser of the treasure map asks whether the visitor is a mailing marketer (S200). If the visitor is a mailing marketer, the subpage grant module 16 provides a subpage (S210). ), Mailing marketers can post authentication numbers on these subpages.

As such, the mailing marketer is assigned a subpage that can be used as a separate advertisement space and performs various mailing marketing using the purchased treasure map. Preferably, the mailing marketer may immediately perform an advertising activity through an e-mail after a simple process of inserting an advertisement suitable for an advertisement purpose into the advertisement unit 32 of the treasure map. At this time, when the recipient who receives the mail from the mailing marketer clicks on the map unit 30 or the advertisement unit 32 (S212), the receiver moves to the subpage provided when purchasing the treasure map (S210). The subpage may basically have the same menus as the overall configuration of the website, and can be understood as posting secondary advertisements and authentication numbers which are posted at the request of a mailing marketer. Therefore, the mail receiver can participate in the treasure hunt after obtaining the authentication number from the subpage (S214). As such, the mailing marketer uses curiosity about the treasure map to increase the mail reception rate and at the same time obtain the secondary advertisement effect through the subpage.

The hint information indicative of the coordinates of the map is information for finding out a place where the treasure is actually hidden. The hint information is obtained by obtaining at least four coordinate information and then combining them to obtain a point.

The treasure is directly buried in a specific place, the buried place may be wide or narrow depending on the expected number of participants to participate in the treasure hunt.

According to the present invention as described above, regardless of the number of subscribers secured by using the degree of interest in the map can maximize the advertising effect.

In addition, by increasing the e-mail reception rate through the interest in the treasure map has the advantage that can provide an efficient advertising means and additional advertising opportunities to the e-mailing marketers who have been marketing through the existing e-mail.

Claims (3)

Producing a treasure map including a map unit for providing geographic information and displaying the coordinates in numbers and alphabets, and an advertisement unit for inserting an advertisement; Posting the treasure map on a website; A website visitor purchases a treasure map; And And providing an authentication number for reading the map coordinate hint of the map unit. If the treasure map buyer is a mailing marketer, providing a sub-page for posting an advertisement. Advertising method using. The method according to claim 1, The mailing marketer inserts an advertisement to be promoted into the advertisement part of the treasure map and sends an advertisement mail. When the recipient of the advertisement mail selects the treasure map, the mailing marketer moves to a subpage where the authentication number is posted. Advertising method using a treasure map, characterized in that it further comprises a. The method according to claim 2, Posting a coordinate hint of the map unit on the website; Acquiring a coordinate hint of the map unit using the authentication number; And When the treasure hunt is completed, further comprising the step of not posting the coordinate hint of the map unit.