KR20030081605A - E-comerce system and method thereof - Google Patents

Abstract

PURPOSE: An EC(Electronic Commerce) service system and method is provided to enable a purchaser to easily find data on a commodity and to participate in a bid via a broadcasting media as well as a wired and wireless network so that it can be actively operated. CONSTITUTION: The system comprises a commodity management database(421), a bid management database(423), a bid registration module(320), a bid processing module(330), and an information providing module(350). The commodity management database(421) stores the highest bidding price, the lowest bidding price, a sale quantity and others of each commodity. The bid management database(423) stores bidding data for each commodity. The bid registration module(320) registers the bidding price, received from a terminal of a bidder, at the bidding management database. The bid processing module(330) selects successful bidders as many as the sale quantity based on the bidding prices stored at the bid management database(423). The information providing module(350) provides the information on the commodities, to be bidden, for the broadcasting media.

Description

E-commerce system and method thereof {E-COMERCE SYSTEM AND METHOD THEREOF}

The present invention relates to an electronic commerce system and a method thereof, and more particularly, to an electronic commerce system and a method for making a transaction between a buyer who wants to buy the goods through a network and a seller who wants to sell the goods.

In recent years, with the rapid increase in the spread of the Internet, electronic commerce targeting people around the world is being made through the same medium. E-Commerce is generally business-to-business (BtoB), business-to-customer (BtoC), business-to-customer (CtoC) or business-to-business (BtoG). It includes a series of activities for buyer marketing, advertising, procurement, service, production, transportation, and purchase, as well as commerce involving the flow of money using electronic media and electronic technologies and means under an integrated automated information system environment. do.

E-commerce allows transactions between buyers and sellers through various methods. Specifically, the way in which a buyer pays an amount corresponding to a product price individually and purchases a product, and the individual buyer purchases each product Rather, a large number of unspecified buyers participate in the purchase process and only certain buyers buy the product, especially auctions where a particular buyer with the highest price is selected as a successful bidder. Unlike the auction method, the buyer does not have to decide which product to pay and receive, unlike the auction method, such as a lottery lottery method in which a buyer cannot select the desired product and usually a successful bidder is selected. Through various forms All.

Among these various types of e-commerce, the conventional e-commerce system that allows a buyer and a seller to make a transaction through an auction can check the list of items sold in the auction method only when the buyers are connected through the network. There is a problem in that it is not possible to obtain enough information about the goods before bidding at the auction, and also to participate in the bidding only through the Internet.

In addition, as the final successful bid price for the goods and the bids of the buyers who bid on the goods are disclosed in real time, there is a case in which the successful bid for the goods is not made and the price is not considered in consideration of the seller's profit. Seller participation in the transaction is lowered, as a result there is a problem that e-commerce through auction is not activated.

Therefore, the technical problem to be achieved by the present invention is to solve the conventional problems, and to further activate the electronic commerce through auction on the network.

In particular, the present invention sets the highest price appropriately, does not disclose the bid and the successful bid price, so that the fair evaluation of the goods can be made, and also, buyers can easily obtain the information about the goods to be bidding through the broadcast media to bid easily To get involved.

1 is a diagram showing the structure of an electronic commerce system according to an embodiment of the present invention.

2 is a conceptual diagram schematically illustrating a process in which e-commerce is performed according to an embodiment of the present invention.

3 is a flowchart sequentially illustrating a process of registering a bid through the Internet in an electronic commerce system according to an embodiment of the present invention.

4 is a flowchart sequentially illustrating a process of registering a bid through a telephone network in an electronic commerce system according to an exemplary embodiment of the present invention.

5 is a flowchart sequentially illustrating a successful bidding process in an electronic commerce system according to an exemplary embodiment of the present invention.

In order to achieve the technical problem, an electronic commerce system according to a feature of the present invention is an electronic commerce system connected to a plurality of buyer terminals through a network, and each article code includes an item including a bid highest price, lowest price, and quantity sold. An article database in which information is stored; A bidding database in which bidding information including bids is stored for each item code; A bid registration unit that performs a bid registration process for storing a bid for a specific item from a buyer terminal in the bid database; And a successful bidding processing unit for selecting and selling as many as the number of items sold in order from the highest bid among the plurality of bidding information stored for each item in the bidding database. Here, the article information is announced through a broadcasting medium before bidding, and the bid registration unit performs a bid registration process when a buyer terminal provides a bid for one of the known articles. At this time, the product information can be announced not only before the bidding but also during the bidding period.

The electronic commerce system is connected to a broadcasting system, and may further include an information providing unit for providing information of the item to be bid to the broadcasting system. In this case, the broadcasting system broadcasts the article information through a broadcasting medium including cable broadcasting, similar cable broadcasting, and digital satellite broadcasting.

The electronic commerce system further includes a call center for allowing the buyer terminal to bid through a telephone network, wherein the bid registration unit bids a buyer connected to the telephone network from the call center through a telephone network and announces an article code of an article known through the broadcasting medium; If a bid is provided, the bid is stored in the bid information database in accordance with the article code and registered.

An electronic commerce method according to another aspect of the present invention is an electronic commerce method of a system connected to a plurality of buyer terminals through a network, the method comprising: a) information of goods to be sold is known through a broadcasting medium, and then If a bid for one of the known items is provided from a buyer terminal, determining whether the number of bids of the buyer for the item is included in a setting range; b) registering a bid if the number of bids of the buyer is within a set number of times and the bid is within a bid maximum price and a bid minimum price range; c) selecting and bidding the number of items sold in each order in order from the highest bid among a plurality of bids for each item; And d) informing the buyers of the winning bids.

Step a) may include providing information on an item to be sold to a broadcasting system; And

The broadcast system may further include the step of broadcasting the article information before the start of bidding. In this case, the product information may be announced through the broadcasting medium as well as during the bidding period.

In addition, step d) may provide the successful bid information including information on the successful bid and the purchaser information to the broadcast system, so that the successful bid information may be announced through the broadcast.

In addition, in the step b), if a bid entry fee is given to the item bidder purchases, the bidder may register the bid after receiving the payment information from the buyer and processing the bid entry fee.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the structure of an electronic commerce system according to an embodiment of the present invention.

As shown in FIG. 1, an e-commerce system according to an exemplary embodiment of the present invention includes an intermediary system 2 connected through a network (including all types of networks including various types of networks such as a telephone network, the Internet, and a wireless communication network). , A plurality of buyer terminals 3, a payment system 4 and a delivery system 5.

The purchaser terminal 3 is a communication device capable of connecting and conducting transactions by connecting to the intermediary system 2 through the network 1, for example, various communications such as a wired telephone, a mobile communication terminal, a computer, and a TV with Internet access. The device can be used. Therefore, the purchaser can conveniently and quickly access the intermediary system 2 using PC communication, the Internet, the wireless Internet, a telephone network, and the like.

The intermediary system (2) connected to the buyer terminal 3 and the network (1) to allow the buyer to bid on a particular item to purchase the seller's goods, for access and exchange of information through the network (1) A processing server for processing the goods transaction through auction based on various information transmitted through the interface server 10, the call center 20 to make a bid through the telephone network, the interface server 10 and the call center 20 ( 30), a database server 40 in which a plurality of pieces of information are stored, and a mail server 50.

The interface server 10 allows a plurality of terminals 3 to be connected through the network 1, in particular, the Internet or the wireless Internet, and converts various pieces of information provided through the processing server 30 in accordance with a communication standard. Provide a plurality of terminals 3 or receive information transmitted from the terminal 3 through the network 1 to provide to the processing server 30, and transmit and receive information with a web server or other system. And a database interworking device (CGI). The mail server 50 performs e-mail transmission and reception with each terminal 3 via the network 1.

The call center 20 allows the buyers to access the intermediary system 2 via the network 1, in particular, wired and wireless telephone networks, and for example, bids by automatically providing voice information to buyers connected through the exchange and the telephone network. ARS device for processing so that the buyer can be connected to the buyer's processing device according to the needs of the buyer, the controller to enable the buyer to bid through the counselor and the like.

The database server 40 stores the article database 421, the seller database 422, the bidding database 423, the successful bidding database 424, the non-successful database 425, the payment database 426, and the member database 427. Include.

The goods database 421 stores information about all goods that can be traded through the mediation system 2. For example, the item type, the seller information, the bid price and the lowest bid set by the seller, the quantity available for sale, the characteristics of the goods, etc., the bid period, and the delivery information (the item Various goods information, such as delivery system information to be delivered, shipping cost, etc.) are stored, and these items may be classified and stored by category, and may be classified into a plurality of stages for each category. In addition, a bid participation fee for buyers to participate in a bid for the article is specified for the article code, and such bid entry fee is selectively given according to the article. Here, the bidding price of the article is set as a market price slightly lower than the retail price, and the bidding minimum price is set to about 10% of the article price, but is not limited thereto.

The seller database 422 stores information about a seller who wants to supply the goods to the buyer through the intermediary system 2, and in this embodiment, the seller includes both a company and an individual who supplies a specific goods to the buyer. For example, information such as a seller name, a contact number, and item information (item code, type) handled by the seller may be stored.

The bidding database 423 stores bidding information of buyers bidding through various networks 1. For example, a buyer's identifying name (or buyer's ID or social security number), bids, bid dates, buyer's payment information (credit card number, bank account number, etc.) Information about the number of bids, contact information, etc., which the buyer bids for the information may be stored.

The successful bidding database 424 stores successful bidding information on the successful bidder among a plurality of bidders who bid on each item. For example, information such as a buyer name, a successful bid price, a delivery address, a delivery date, and the like, corresponding to each item code may be stored.

The non-successful database 425 stores information about a plurality of unsuccessful buyers. For example, in response to the purchaser's identification number or social security number, information such as the total bid participation fee paid by the buyer while participating in the bidding, the item identification code that has been bidded, and the like are stored in the embodiment of the present invention. The purchase tendency of the buyers may be analyzed based on the non-auction information, and the buyers may be rewarded for participating in the bidding.

Payment information is stored in the payment database 426. For example, information such as an amount paid by each buyer (a bid participation fee, a purchase price of an item in the case of a successful bid, etc.), a payment date, and a payment status may be stored.

The member database 427 stores information on buyers registered as members who can transact through the mediation system 2. For example, an identification number (ID, etc.) and password, e-mail address, contact information and payment information for login are stored, so that payments can be made automatically based on the stored information without the buyers having to enter their information. Process and bid. In an embodiment of the present invention, non-members as well as buyers registered as members may participate in bidding.

The processing server 30 that performs the bidding and the auction processing based on the information stored in the database server 40 may use the user authentication unit 310, the bid registration unit 320, the auction processing unit 330, and the payment processing unit 340. Include.

The user authentication unit 310 processes member registration and authentication of a plurality of buyers, and the bid registration unit 320 processes member and non-member buyers through the network 1 to bid for a specific product, and specifically, an article The bidder registration process of providing the buyer terminal 3 with various item information stored in the database 421 and storing bidder information of buyers bidding for a specific item in the bidding database 423 is performed.

The auction processing unit 330 selects a successful bidder for each item based on a plurality of bidding information stored in the bidding database 423, and bids up to a bid corresponding to the sellable quantity by bidding in order from the highest price among a plurality of bids, For the same bid, the bid is awarded early. In addition, in the exemplary embodiment of the present invention, since a single buyer can bid twice a set number of times for the same article, when a buyer bids twice for the same article, a bid price having a lower price is selected as a successful bid price.

The payment processing unit 340 processes payment of goods based on the bid participation fee and the successful bid price in connection with the payment system 4 based on the payment information of the buyer, and stores the payment processing result in the payment database 426. In particular, after the auction, the bid compensation for the buyers is processed based on the bid participation fee of the buyers among the information stored in the non-auction database 425. For example, the bid participation fee is issued as a coupon to buy the goods to be able to purchase the goods in all the shopping mall system affiliated with the brokerage system of the present invention, so that the buyer's participation in bidding is further improved.

Meanwhile, the processing server 30 may further include an information providing unit 350 connected to the broadcasting system 6 to provide the broadcasting system 6 with product information for bidding announcement. The information providing unit 350 broadcasts information indicating the item code of the item stored in the item database 421, the type of the item, the seller information, the bid high and low bid set by the seller, the quantity sold, and the characteristics of the goods. Provided to the system (6) so that the announcement, such as product information and bid participation period through the broadcasting medium before the bidding is made. In addition, the announcement may be made through the broadcasting medium not only before the bidding period but also during the bidding period.

In this case, the broadcasting system 6 may include an interface unit capable of transmitting and receiving information from the intermediary system 2, and a processing unit broadcasting the information on the bidding item based on the information provided from the interface unit. Since the broadcast system 6 performs broadcasting in a known manner, the description of the components and operations will be omitted.

Here, the broadcasting system 6 is a system for performing over-the-air broadcasting, cable broadcasting or similar cable broadcasting or digital satellite broadcasting, and may be an internet broadcasting system. However, the broadcasting system 6 according to the embodiment of the present invention is not limited to those described above, but includes all systems capable of providing information through a feasible broadcasting medium.

In addition, here, for convenience of description, the processing server includes an information providing unit for providing information to the broadcasting system. However, the method for providing article information to the broadcasting system in the electronic commerce system according to an embodiment of the present invention may be performed by using the information providing unit. In addition, the present invention is not limited to providing item information for bidding, and information may be provided to a broadcasting system by various methods such as mail, fax, and letter sending.

In the present embodiment, each component of the processing server 30 is illustrated to operate in the processing server, but is not limited thereto, and may be implemented as an independent server to process corresponding functions, and the databases 421 to 427 may also be used. It is not limited to being classified as described.

An electronic commerce method according to an embodiment of the present invention will be described based on the system having such a structure.

2 schematically shows an e-commerce process according to an embodiment of the present invention. password

In the embodiment of the present invention, the broadcasting system 6 receives the goods information from the intermediary system and provides the goods information to the unspecified buyers through the broadcasting medium before the bidding period. For example, as shown in FIG. 2, the broadcasting system 6 provides product information through cable broadcasting so that buyers can obtain information through a home TV or the like.

In this way, buyers who have obtained information about the items that can be bidding through the broadcasting medium can access the Internet using a computer or a mobile communication terminal to a mediation system. You can connect to the system.

The buyer presents the item identification code and the bid for the item to be bid via the Internet or the telephone network, and according to the participation in the bidding, the brokerage system 2 wins the highest bid among the bidding, and the payment system 4 Through the payment for the corresponding goods are carried out, and through the delivery system (5) the successful bid and settled goods are delivered to the successful bidder.

Here, the intermediary system 2 may process payment and delivery through a separate payment system or a delivery system, or may have its own payment system or delivery system to process payment and delivery.

The following describes the bidding and auction process in more detail.

3 sequentially illustrates a process of registering a bid through the Internet in an electronic commerce system according to an embodiment of the present invention.

In the embodiment of the present invention to secure the sellable goods, and to determine the purchase propensity based on the sold goods information, etc. and selects the goods to be bid in consideration of the purchase propensity and market conditions. Item code, market price (may be set slightly below the retail price as market price information for the item) for each item selected, the minimum bid price (for example, can be set to more than 10% of the item price), A variety of information such as a bid participation fee (which can be selectively provided for each article) and a delivery fee is set and stored in the article database 421.

When the article to be bidding is selected as shown in FIG. 3, the mediation system 2 provides the information stored in the article database 421 to the broadcasting system 6 through the information providing unit 350 (S100). S110). In addition, the article information may be provided to the broadcasting system in various ways.

The broadcasting system 6 announces the product information provided from the mediation system 2 through cable broadcasting, similar cable broadcasting, digital satellite broadcasting, and the like before the bidding starts (for example, five days). Accordingly, a plurality of prospective purchasers come into contact with the information of the goods to be bid via the TV (S120).

Next, to make a bid, buyers connect to the intermediary system 2 through various paths and make a bid.

More specifically, when a purchaser inputs a URL for connecting to the intermediary system 2 while the purchaser runs a program (for example, a web browser) for network connection on the terminal 3, the URL information is displayed on the web. It is converted by the hypertext transfer protocol (HTTP) in the browser and packetized and then transmitted to the intermediate system 2 via the network 1.

Accordingly, the interface server 10 of the mediation system 2 transmits the web page corresponding to the URL information to the purchaser terminal 3, and the transmitted web page is converted into a window state on the web browser and displayed. Therefore, the buyer confirms various information provided by the mediation system 2 through the web page displayed on the screen of the terminal 3 (S130).

Thereafter, when the interface server 10 of the intermediary system 2 provides a screen for member authentication to the purchaser terminal 3 to which the interface server 10 is connected, and the buyer ID and password are transmitted from the purchaser terminal 3, the processing server 4 The user authentication unit 310 performs member authentication according to whether the transmitted buyer ID and password are stored in the member database 427 (S140).

When the purchaser authenticated as a member or a purchaser who is not authenticated requests a product information, the bid registration unit 320 of the processing server 30 connects the purchaser's terminal 3 to a page providing the corresponding product information. To check the information about the article you want to bid (S150 ~ S160).

Here, for each category, for example, communication information, audio equipment, beauty, living furniture, health goods, etc., a variety of goods are provided for each category, item code of each item, bid high and low prices, bid participation fee, etc. To help buyers set an appropriate bid.

When the purchaser selects a specific item (a product already known through the broadcasting medium) and inputs a bid, the bid registration unit 320 first determines whether the bid is within a set range, that is, the highest bid price and the lowest bid range (S170). S180), when the highest price is included between the lowest prices, it is determined whether the number of bids of the buyer for the corresponding item exceeds the set number of times (S190). If it is determined that the bid is not included in the highest price and the lowest price range or the number of bids exceeds the set number of times, the purchaser's terminal 3 notifies that the bid for the corresponding item is impossible (S200).

On the other hand, if the bid is included in the highest price range and the lowest price range and the number of bids does not exceed the set number of times, it is determined that bidding is possible, and the payment processing unit 340, for example, the payment information for payment at the time of successful bid If the selected payment method is a card payment, a credit card number or the like is requested (S210). Accordingly, when the buyer enters the payment information, the payment processing unit 340 provides the input payment information to the payment system 4 to request the approval of use, and the payment system 4 provides the payment information, for example, a credit card number. The approval process is performed by reviewing the available period for the service, whether the payment is overdue, etc. (S220 to S240).

If it is determined that the corresponding payment information is not available, the bid registration unit 320 notifies the purchaser's terminal 3 of the impossibility of bidding (S250 to S260). In accordance with the presence or absence of a bid participation fee for the bidding item, the payment processing unit 340 processes the bid participation fee. That is, when there is a bid entry fee for the bidding article, the payment processing unit 340 provides the payment information and the bid entry fee to the payment system to request payment approval, and the payment system 4 applies the bid entry fee based on the payment information. Process payment approval for (S270 ~ S290).

However, when the purchase limit is exceeded and the payment is not approved, the bid registration unit 320 notifies the purchaser terminal 3 that the bid is impossible, and when the payment is approved, the bid registration is performed (S300 to S310). That is, according to the bidding code of the item in the bidding database 423, the purchaser ID if the buyer is a member, and the buyer's social security number if the buyer is a non-member, such as the buyer's information, It stores bids, bid dates, payment information and the like, and updates the number of bids of the buyer to limit the number of bids for the same item of the buyer.

On the other hand, if there is no bid participation fee for the goods bid in step (S270), the bid registration unit 320 stores the buyer's bid information in the bid database 423 and registers without a separate payment process.

In this way, the buyer may bid through the Internet, or the buyer may bid through the telephone network based on the bid notice recognized by the broadcast media.

4 illustrates a process of registering a bid through a telephone network in an electronic commerce system according to an exemplary embodiment of the present invention.

When the buyer confirms the bid announcement of the goods through the broadcast medium and the buyer connects to the telephone network through a landline or a mobile communication terminal, the call center 20 requests bid information to the purchaser terminal 3 through ARS or the like (S400 to S410). ).

On the other hand, the call center 20 is connected to the counselor through the buyer terminal (3) according to the buyer's choice to allow the buyer to bid through a conversation with the counselor, and may also be provided with bid information from the buyer through the ARS.

When the buyer provides a bid while providing a commodity code disclosed in a daily newspaper or the like (S420), the call center 20 provides the commodity code to the processing server 30 to inquire whether bidding is possible (S430). Accordingly, the bid registration unit 320 of the processing server 30 searches the bidding database 423 based on the item code to determine whether the buyer's bid for the item falls within the highest and lowest ranges and whether the number of bids exceeds the set number of times. The determination result is transmitted to the call center 20 (S440 to S450), and the call center 20 determines that the bidder is not included in the highest price and the lowest price range or the bid number exceeds the set number of times. Notice that it is impossible to bid for the item in the (S460).

On the other hand, if the bid is included in the highest price range and the lowest price range, and the number of bids does not exceed the set number of times, the payment processing unit 340 requests the payment information for the subsequent payment at the time of successful bid (S470), and accordingly the call center 20 ) Requests the buyer for payment information, and when the buyer provides the payment information, the call center 20 transmits the payment information to the processing server 30 (S480 to S500).

The payment processing unit 340 of the processing server 30 transmits the payment information provided from the call center 20 to the payment system 4 to request the use approval (S510 to S520), and the corresponding payment information is not available as a result of the approval. If it is determined that the call center 20 does not notify the bidder to the buyer terminal (3) (S530 ~ S540). If it is determined that the corresponding payment information is available, the payment processing unit 340 of the processing server 30 pays the bid participation fee according to the presence or absence of a bid entry fee for the item bidder purchased (S550). S570), when the purchase limit is exceeded and the payment is not approved, the call center 20 notifies the purchaser terminal 3 of the impossibility of bidding (S580 to S600). When the payment is approved, the bid registration unit 320 of the processing server 30 stores the bid information including the bid corresponding to the item code of the article in the bid database 423 to register the bid (S610), call center ( 20) notifies the purchaser terminal 2 that the bid is registered (S620).

In this way, the buyer can make a bid through various networks such as the Internet (including wireless Internet) or telephone network.In the bidding process described above, the buyer can make a bid again by inducing other payment information after notifying the bidder. Can be. Here, bid registration is performed after the bid entry fee is paid first. However, if payment information is available, the bid entry fee may be paid after the bid registration.

Next, the mediation system 2 performs a successful bidding process based on a plurality of bidding information. 5 illustrates a process of finally winning a bid in an electronic commerce according to an embodiment of the present invention.

As shown in FIG. 5, the successful bid processing unit 330 checks whether the bid period has elapsed, and if the bid period has ended, performs a successful bid process based on the bid information stored in the bid database 423.

The bidding price is selected from the highest bid among a plurality of bidding information stored for each item code in the bidding database 423, and a plurality of bids are bidded according to the sellable quantity set in the corresponding goods (S700 to S710). In other words, when the number of items available for sale is five, five bids are sold in order from the highest bid among a plurality of bids for the goods. On the other hand, if the same bid exists, the bid date is bid early by comparing the bid date of the bid, and when the two or more bids presented by one buyer is successful at the same time bid the lowest bid to the buyer.

As such, when a successful bidder is selected for each item, the successful bidder processing unit 330 may notify the successful bidder to the purchaser's terminal 3 through the mail server 50 or the like, and may also notify the successful bidder through an offline mail or the like. (S720).

In addition, the auction processing unit 330 may notify the successful bid information by providing successful bid information, for example, information of a successful bid and information of a successful bidder, to the broadcasting system 6 through the information provider 350. In this case, the broadcasting system 6 broadcasts the successful bid information through the airwaves or the wire, so that the buyer can easily confirm the successful bid of the bidding product.

On the other hand, in the present embodiment, even after the successful bid, the price bid for each item is not disclosed.

The buyer who is notified of the successful bidding provides the final purchase intention to the mediation system 2, and the payment processing unit 340 provides the payment system with the amount corresponding to the bid presented by the buyer and the payment information when the buyer wants to purchase the successful bidding product. (4) to provide a payment request (S730 ~ S760). When payment of the payment system 4 is made, the payment amount, payment date, payment number, etc. are stored in the payment database 426, and then the information is found from the goods database 421 about the delivery system for delivering the goods. Requests for delivery by providing information such as an item code, a delivery location, a delivery date, etc. to be delivered to the delivery system 5 (S770 to S780). In this case, the delivery system 5 may be a supplier that substantially supplies goods, or may be a delivery company that performs delivery only by receiving goods from a supplier.

On the other hand, even if the buyer in the step S740, even if the purchase is abandoned, the payment processing unit 340 pays and collects a penalty (for example, about 5% of the price of the goods) based on the buyer's payment information (S790) .

As described above, according to the present invention, the buyer may access the brokerage system through the network and receive information on the goods to be bid directly, and may receive the information on the goods to be bid via offline and bid through the telephone network.

In addition, multiple bids may be made for a single item, and even if the bid is duplicated, the bidder may increase the bidder's participation degree even more because the bid is lowered.

On the other hand, in the present embodiment, the successful bidding processing unit 330 stores the bidding information of a plurality of buyers that are not successful for each item in the non-successful database 425, and subsequently for each buyer based on the information stored in the non-successful database 425. The total amount of the bid participation fee may be calculated, and a part of the bid participation fee may be issued to the buyer by issuing the coupon as a coupon for purchasing the goods at a price that is set for one item rather than the auction method. Here, the coupon includes all the reward means of various forms such as mileage, cyber money, cash, discount vouchers.

In particular, it is possible to grasp the characteristics of the items that the buyer bids to identify the purchaser's purchase pattern, and based on the purchase pattern, provide the buyers with the corresponding product information to induce a purchase intention or select a product that can bid. It may also improve the bid participation.

In the above embodiment, only the use of a credit card as a payment method at the time of a successful bid is described, but the payment method according to the present invention is not limited to credit card payment, but various payment methods selected by the buyer, for example, account transfer between banks. All payment methods available in electronic commerce, such as bank transfer, unpaid deposit and electronic money payment, can be used.

Although the present invention has been described with reference to the most practical and preferred embodiments, the present invention is not limited to the above disclosed embodiments, but also includes various modifications and equivalents within the scope of the following claims.

As described above, according to the present invention, the buyer can easily grasp the information of the goods to be bid through the broadcasting medium and participate in the bidding, and can participate in the bidding through various networks such as the Internet as well as wired and wireless telephone networks.

In particular, according to the present invention, as information on articles that can be bid on through a broadcast medium is known, more people can easily access the article information.

In addition, the successful bidders are selected in order from the highest bid in a limited quantity, and the winning bid price is not disclosed. Accordingly, the bid price disclosure may affect the market price or prevent price destruction.

In addition, both buyers and sellers can benefit, enabling more active e-commerce through auctions on the network.

Claims (9)

In an electronic commerce system connected to a plurality of buyer terminals through a network, An item database that stores item information including bid highest price, lowest price, and quantity sold for each item code; A bidding database in which bidding information including bids is stored for each item code; A bid registration unit that performs a bid registration process for storing a bid for a specific item from a buyer terminal in the bid database; A successful bidding processing unit for selecting and bidding in order from the highest bid among the plurality of bidding information stored for each article in the bidding database Including; The article information is announced through a broadcasting medium before bidding, and the bid registration unit performs a bid registration process if the buyer terminal provides a bid for one of the known articles. The method of claim 1, The electronic commerce system is connected to a broadcast system, the electronic commerce system further comprises an information providing unit for providing information of the item to be bid to the broadcast system. The method of claim 2, And the broadcasting system broadcasts the item information through a broadcasting medium including cable broadcasting, similar cable broadcasting, and digital satellite broadcasting. The method of claim 2, Further comprising a call center for the buyer terminal to bid through the telephone network, The bid registration unit registers the bid information stored in the bid information database in response to the article code if the buyer bids through the telephone network from the call center and the article code and the bid of the known article are provided through the broadcasting medium. E-commerce system, characterized in that. In the e-commerce method of the system that is connected to a plurality of buyer terminals through the network, a) If the information of the goods to be sold is announced through the broadcasting medium, and then a bid price for one of the known goods is provided from the buyer terminal through the network, the number of bids of the buyer for the goods falls within the set range. Determining whether it is included; b) registering a bid if the number of bids of the buyer is within a set number of times and the bid is within a bid maximum price and a bid minimum price range; c) selecting and bidding the number of items sold in each order in order from the highest bid among a plurality of bids for each item; And d) notifying the buyers of the successful bidders E-commerce method comprising a. The method of claim 5, Step a) is Providing information on an item to be sold to a broadcasting system; And Before the broadcast system starts to bid and announces the article information. E-commerce method comprising more. The method of claim 6, The broadcasting system further comprises the step of broadcasting the article information during the bidding period. The method of claim 6, Step d), And providing successful bidding information including information on the successful bid and the purchaser information to the broadcasting system, so that the successful bidding information is announced through broadcast. The method of claim 6, Step b) If a bid entry fee is given to the article bidding by the buyer, the bidding registration fee is received from the buyer, the bid entry fee is settled, and then the bid registration is made.