KR20030081230A - E-commerce system using Auction system and methode - Google Patents

Abstract

PURPOSE: A system and a method for the EC(Electric Commerce) using the EC auction are provided to valuate an article justly by setting the highest price properly, and not opening a bidding price and a successful price, and to enable buyers to easily join in the auction by receiving the article information through online or offline. CONSTITUTION: An article database(421) stores the article information including the highest price, the lowest price, and a selling amount of each article code. An auction database(423) stores the auction information including a bidding price of each article code. An auction register(320) processes the auction registration by storing the bidding price in an auction database(423) if the bidding price is inputted from a buyer terminal(3). A bidding processor(330) selects a successful bidder in an order closest to an average value from the bidding information stored in the auction database(423).

Description

E-commerce system and method using e-commerce auctions {E-commerce system using Auction system and methode}

The present invention relates to an electronic commerce system and a method thereof, and more particularly, to an electronic commerce system and a method for making a transaction between a buyer who wants to purchase the goods through a network and a seller who wants to sell the goods.

In recent years, with the rapid increase in the spread of the Internet, electronic commerce targeting people around the world is being made through the same medium. E-commerce is generally business-to-business (BtoB), business-to-customer (BtoC), business-to-customer (CtoC) or business-to-business (BtoG). It includes a series of activities for buyer marketing, advertising, procurement, service, production, transportation, and purchase, as well as commerce involving the flow of money using electronic media and electronic technologies and means under an integrated automated information system environment. do.

E-commerce allows transactions between buyers and sellers through various methods. Specifically, the way in which a buyer pays an amount corresponding to a product price individually and purchases a product, and the individual buyer purchases each product Rather, a large number of unspecified buyers participate in the purchase process and only certain buyers buy the product, especially auctions where a particular buyer with the highest price is selected as a successful bidder. Unlike the auction method, the buyer does not have to decide which product to pay and receive, unlike the auction method, such as a lottery lottery method in which a buyer cannot select the desired product and usually a successful bidder is selected. Through various forms All.

Among these various types of e-commerce, the conventional e-commerce system that allows transactions between buyers and sellers through auction can check the list of items sold in the auction method only when buyers access through the network. There is a problem in that it is not possible to obtain enough information about the goods before bidding at the auction and also to participate in the bidding only through the Internet.

In addition, as the final successful bid price for the goods and the bids of the buyers who bid on the goods are disclosed in real time, there is a case in which the successful bid for the goods is not made and the price is not considered in consideration of the seller's profit. Seller participation in the transaction is lowered, as a result there is a problem that e-commerce through auction is not activated.

Therefore, the technical problem to be achieved by the present invention is to solve the conventional problems, and to further activate the electronic commerce through auction on the network.

In particular, the present invention sets the highest price appropriately, does not disclose bids and winning bids, thereby allowing a fair evaluation of the goods, and also facilitates buyers to obtain information about the goods being bid on online or offline. To be able to participate in the auction.

1 is a diagram showing the structure of an electronic commerce system according to an embodiment of the present invention.

2 is a conceptual diagram schematically illustrating a process in which e-commerce is performed according to an embodiment of the present invention.

3 is a flowchart sequentially illustrating a process of registering a bid through the Internet in an electronic commerce system according to an embodiment of the present invention.

4 is a flowchart sequentially illustrating a process of registering a bid through a telephone network in an electronic commerce system according to an exemplary embodiment of the present invention.

5 is a flowchart sequentially illustrating a successful bidding process in an electronic commerce system according to an exemplary embodiment of the present invention.

In order to achieve the above technical problem, an electronic commerce system according to a feature of the present invention is an electronic commerce system connected to a plurality of buyer terminals through a network, and each article code includes an item including a bid highest price, lowest price, and quantity sold. An article database in which information is stored; A bidding database in which bidding information including bids is stored for each item code; A bid registration unit that performs a bid registration process for storing a bid for a specific item from a buyer terminal in the bid database; And a successful bidding processing unit for selecting and selling as many as the number of items sold in order from the highest bid among the plurality of bidding information stored for each item in the bidding database.

On the other hand, the article code for each item may be printed and distributed on the print media, in this case may further include a call center for the buyer terminal to bid through the telephone network. At this time, the bid registration unit registers the bid information stored in the bid information database corresponding to the article code, if the article code and the bid of the article bid by the buyer connected through the telephone network from the call center.

In addition, the bid registration unit may allow one buyer to bid within a predetermined number of items.

In addition, a bid entry fee may be selectively provided for each item, and the electronic commerce system according to the present invention may further include a payment processing unit that performs a payment processing for a bid entry fee and a successful bid.

At this time, when the bid entry fee is granted to the article bidding by the buyer, the bid registration unit registers the bid presented by the buyer when the bid entry fee is settled by the payment processing unit.

According to another aspect of the present invention, an electronic commerce method is an electronic commerce method of a system connected to a plurality of buyer terminals through a network.

If a bid for a particular item is provided from a buyer terminal through a network, determining whether the number of bids of the buyer for the item falls within a set range; Registering a bid if the number of bids of the buyer is within a set number and the bid is within a bid maximum price and a bid minimum price range; Selecting and bidding as many as the number of items sold for each item in order from the highest bid among a plurality of bids for each item; Notifying the successful bidders of the successful bidders.

In the bid registration step, if a bid participation fee is provided to the item bidder purchases, the bidder registration information can be registered after payment processing is received from the purchaser.

On the other hand, the step of calculating the total bid participation price for each buyer, the buyer who did not win in the above, and converting a part of the bid participation fee into a compensation means that can purchase the goods at a price set on the goods can do.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the structure of an electronic commerce system according to an embodiment of the present invention.

As shown in FIG. 1, an e-commerce system according to an exemplary embodiment of the present invention includes an intermediary system 2 connected through a network (including all types of networks including various types of networks such as a telephone network, the Internet, and a wireless communication network). , A plurality of buyer terminals 3, a payment system 4 and a delivery system 5.

The purchaser terminal 3 is a communication device capable of connecting and conducting transactions by connecting to the intermediary system 2 through the network 1, for example, various communications such as a wired telephone, a mobile communication terminal, a computer, and a TV with Internet access. The device can be used. Therefore, the purchaser can conveniently and quickly access the intermediary system 2 using PC communication, the Internet, the wireless Internet, a telephone network, and the like.

The intermediary system (2) connected to the buyer terminal 3 and the network (1) to allow the buyer to bid on a particular item to purchase the seller's goods, for access and exchange of information through the network (1) A processing server for processing the goods transaction through auction based on various information transmitted through the interface server 10, the call center 20 to make a bid through the telephone network, the interface server 10 and the call center 20 ( 30), a database server 40 in which a plurality of pieces of information are stored, and a mail server 50.

The interface server 10 allows a plurality of terminals 3 to be connected through the network 1, in particular, the Internet or the wireless Internet, and converts various pieces of information provided through the processing server 30 in accordance with a communication standard. Provide a plurality of terminals 3 or receive information transmitted from the terminal 3 through the network 1 to provide to the processing server 30, and transmit and receive information with a web server or other system. And a database interworking device (CGI). The mail server 50 performs e-mail transmission and reception with each terminal 3 via the network 1.

The call center 20 allows the buyers to access the intermediary system 2 via the network 1, in particular, wired and wireless telephone networks, and for example, bids by automatically providing voice information to buyers connected through the exchange and the telephone network. ARS device for processing so that the buyer can be connected to the buyer's processing device according to the needs of the buyer, the controller to enable the buyer to bid through the counselor and the like.

The database server 40 includes an article database 421, a seller database 422, a bidding database 423, a successful bidding database 424, a non-successful database 425, a payment database 426, and a member database 427. It includes.

The goods database 421 stores information about all goods that can be traded through the mediation system 2. For example, the item type, seller information, bid price and lowest bid price set by the seller, quantity available for sale, characteristics of the goods, etc., bid period, and delivery information (corresponding to the item code assigned to the goods) Various item information, such as delivery system information to be delivered, shipping cost, etc.) is stored, and these items may be classified and stored by category, and may be classified into a plurality of stages for each category. In addition, a bid participation fee for buyers to participate in the bid for the article is specified for the item code, such bid participation fee is selectively given according to the article. Here, the bidding price of the article is set as a market price slightly lower than the retail price, and the bidding minimum price is set to about 10% of the article price, but is not limited thereto.

The seller database 422 stores information about a seller who wants to supply the goods to the buyer through the intermediary system 2, and in this embodiment, the seller includes both a company and an individual who supplies a specific goods to the buyer. For example, information such as a seller name, a contact number, and product information (item code, type) handled by the seller may be stored.

The bidding database 423 stores bidding information of buyers bidding through various networks 1. For example, a buyer's identifying name (or buyer's ID or social security number), bids, bid dates, buyer's payment information (credit card number, bank account number, etc.) Information about the number of bids, contact information, etc., which the buyer bids for the information may be stored.

The successful bidding database 424 stores successful bidding information on the successful bidder among a plurality of bidders who bid on each item. For example, information such as a buyer name, a successful bid price, a delivery address, a delivery date, and the like, corresponding to each item code may be stored.

The non-successful database 425 stores information about a plurality of unsuccessful buyers. For example, corresponding to the purchaser's identification number or social security number, information such as the total bid participation fee paid by the buyer while participating in the bidding, the item identification code that has been bidded, and the like are stored in the embodiment of the present invention. Based on the non-auction information, buyers are rewarded for participating in the auction.

Payment information is stored in the payment database 426. For example, information such as an amount paid by each buyer (a bid participation fee, a purchase price of an item in the case of a successful bid, etc.), a payment date, and a payment status may be stored. The member database 427 stores information on buyers registered as members who can transact through the mediation system 2. For example, an identification number (ID, etc.) and password, e-mail address, contact information and payment information for login are stored, so that payments can be made automatically based on the stored information without the buyers having to enter their information. Process and bid. In an embodiment of the present invention, non-members as well as buyers registered as members may participate in bidding.

The processing server 30 that performs bidding and auction processing based on the information stored in the database server 40 includes a user authentication unit 310, a bid registration unit 320, a successful bid processing unit 330, and a payment processing unit 340. It includes.

The user authentication unit 310 processes member registration and authentication of a plurality of buyers, and the bid registration unit 320 processes member and non-member buyers through the network 1 to bid for a specific product, and specifically, an article The bidder registration process of providing the buyer terminal 3 with various item information stored in the database 421 and storing bidder information of buyers bidding for a specific item in the bidding database 423 is performed.

The auction processing unit 330 selects a successful bidder for each item based on a plurality of bidding information stored in the bidding database 423, and bids up to a bid corresponding to the sellable quantity by bidding in order from the highest price among a plurality of bids, For the same bid, the bid is awarded early. In addition, in the exemplary embodiment of the present invention, since a single buyer can bid twice a set number of times for the same article, when a buyer bids twice for the same article, a bid price having a lower price is selected as a successful bid price.

The payment processing unit 340 processes payment of goods based on the bid participation fee and the successful bid price in connection with the payment system 4 based on the payment information of the buyer, and stores the payment processing result in the payment database 426. In particular, after the successful bid, the bid compensation for the buyers is processed based on the bid participation fee of the buyers among the information stored in the non-successful database 425. For example, the bid participation fee is issued as a coupon to buy the goods to be able to purchase the goods in all the shopping mall system affiliated with the brokerage system of the present invention, so that the buyer's participation in bidding is further improved.

In the present embodiment, each component of the processing server 30 is illustrated to operate in the processing server, but is not limited thereto, and may be implemented as an independent server to process corresponding functions, and the databases 421 to 427 may also be used. It is not limited to being classified as described.

An electronic commerce method according to an embodiment of the present invention will be described based on the system having such a structure.

2 schematically illustrates an electronic commerce process according to an embodiment of the present invention. As shown in FIG. 2, in an electronic commerce system according to an embodiment of the present invention, a purchaser may access the Internet using a computer or a mobile communication terminal to an intermediary system, and access the telephone network through a wired telephone or a mobile communication terminal. To connect to an intermediary system.

The buyer presents the item identification code and the bid for the item to be bid on through the Internet or the telephone network, and according to the participation in the bidding, the intermediary system wins the higher bid among the bids, and the payment system (4) Payment is made for the goods, and the successful bid and settled goods are delivered to the successful bidder through the delivery system 5.

Here, the intermediary system 2 may process payment and delivery through a separate payment system or a delivery system, or may have its own payment system or delivery system to process payment and delivery.

The following describes the bidding and auction process in more detail.

In the embodiment of the present invention, after securing the salable goods, the bidding announcement for the goods is made online or offline before the bidding is started. Accordingly, the buyers can access the intermediary system 2 through various paths. You will bid.

3 sequentially illustrates a process of registering a bid through the Internet in an electronic commerce system according to an embodiment of the present invention.

As shown in the accompanying FIG. 3, when the purchaser runs a program (for example, a web browser) for network connection on the terminal 3, and inputs a URL for connecting to the intermediary system 2, This URL information is converted and packetized by a hypertext transfer protocol (HTTP) in a web browser and then transmitted to the intermediary system 2 via the network 1.

Accordingly, the interface server 10 of the mediation system 2 transmits the web page corresponding to the URL information to the purchaser terminal 3, and the transmitted web page is converted into a window state on the web browser and displayed. Therefore, the buyer confirms various information provided by the mediation system 2 through the web page displayed on the screen of the terminal 3 (S100).

Thereafter, when the interface server 10 of the intermediary system 2 provides a screen for member authentication to the purchaser terminal 3 to which the interface server 10 is connected, and the buyer ID and password are transmitted from the purchaser terminal 3, the processing server 4 The user authentication unit 310 performs member authentication according to whether the transmitted buyer ID and password are stored in the member database 427 (S110).

When the purchaser authenticated as a member or a purchaser who is not an authenticated non-member requests the product information, the bid registration unit 320 of the processing server 30 connects the purchaser's terminal 3 to a page that provides the corresponding product information. To check the information about the article you want to bid (S120 ~ S130).

Here, for each category, for example, communication information, audio equipment, beauty, living furniture, health goods, etc., a variety of goods are provided for each category, item code of each item, bid high and low prices, bid participation fee, etc. To help buyers set an appropriate bid.

When the buyer selects a specific item and inputs a bid, the bid registration unit 320 first determines whether the bid is within a setting range, that is, the bid highest price and the lowest price range (S140 to S150), and the bid price is included between the lowest price. If it is determined whether the number of bids of the buyer for the article exceeds the set number of times (S160). If it is determined that the bid is not included in the highest price and the lowest price range or the number of bids exceeds the set number of times, the purchaser's terminal 3 notifies that the bid for the corresponding item is impossible (S170).

On the other hand, if the bid is included in the highest price and the lowest price range and the number of bids does not exceed the set number of times, it is determined that bidding is possible, and the payment processing unit 340, for example, the payment information for payment at the time of successful bid, for example, credit card Request a number (S180). Accordingly, when the buyer enters the payment information, the payment processing unit 340 provides the input payment information to the payment system 4 to request the approval of use, and the payment system 4 provides the payment information, for example, a credit card number. The approval process is performed by reviewing the available period for the service, whether the payment is overdue (S190 ~ S210).

If it is determined that the payment information is not available as a result of the approval, the bid registration unit 320 notifies the purchaser's terminal 3 of the impossibility of bidding (S220 to S230), and if it is determined that the payment information is available, the buyer In accordance with the presence or absence of a bid participation fee for the bidding item, the payment processing unit 340 processes the bid participation fee. That is, when there is a bid entry fee for the bidding article, the payment processing unit 340 provides the payment information and the bid entry fee to the payment system to request payment approval, and the payment system 4 applies the bid entry fee based on the payment information. Process payment approval for (S240 ~ S260).

However, if the purchase limit is exceeded and the payment is not approved, the bid registration unit 320 notifies the bidder to the buyer terminal 3, and if the payment is approved, the bid registration is performed (S270 to S280). That is, according to the bidding code of the item in the bidding database 423, the purchaser ID if the buyer is a member, and the buyer's social security number if the buyer is a non-member, such as the buyer's information, It stores bids, bid dates, payment information and the like, and updates the number of bids of the buyer to limit the number of bids for the same item of the buyer.

On the other hand, if there is no bid participation fee for the goods bid in step (S240), the bid registration unit 320 registers the bid information of the buyer in the bid database 423 without a separate payment process.

In this way, the buyer may bid through the Internet, or the buyer may bid through the telephone network based on a bid notice distributed through offline.

4 illustrates a process of registering a bid through a telephone network in an electronic commerce system according to an exemplary embodiment of the present invention.

When the buyer confirms the bid announcement of the goods disclosed in the daily newspaper or the like on the offline, and the buyer connects to the telephone network through a landline or a mobile communication terminal, the call center 20 requests the bidder information to the purchaser terminal 3 through the ARS. (S300 to S310).

On the other hand, the call center 20 is connected to the counselor through the buyer terminal (3) according to the buyer's choice to allow the buyer to bid through a conversation with the counselor, and may also be provided with bid information from the buyer through the ARS.

When the buyer provides a bid while providing a commodity code disclosed in a daily newspaper or the like (S320), the call center 20 provides the commodity code to the processing server 30 to inquire whether bidding is possible (S330). Accordingly, the bid registration unit 320 of the processing server 30 searches the bidding database 423 based on the item code to determine whether the buyer's bid for the item falls within the highest and lowest ranges and whether the number of bids exceeds the set number of times. The determination result is transmitted to the call center 20 (S340 to S350), and the call center 20 determines that the bidder is not included in the highest price and the lowest price range or the bid number exceeds the set number of times. Notice that it is impossible to bid for the item in the (S360).

On the other hand, if the bid is included in the highest price range and the lowest price range, and the number of bids does not exceed the set number of times, the payment processing unit 340 requests the payment information for the subsequent successful bid payment (S370), accordingly the call center 20 ) Requests the buyer for payment information, and when the buyer provides the payment information, the call center 20 transmits the payment information to the processing server 30 (S380 to S400).

The payment processing unit 340 of the processing server 30 transmits the payment information provided from the call center 20 to the payment system 4 to request the use approval (S410 to S420), and the corresponding payment information is not available as a result of the approval. If it is determined that the call center 20 does not notify the bidder to the buyer terminal (3) (S430 ~ S440). If it is determined that the corresponding payment information is available, the payment processing unit 340 of the processing server 30 processes the bid participation fee by the payment processing unit 340 according to the presence or absence of a bid entry fee for the item bidder (S450). S470), when the purchase limit is exceeded and the payment is not approved, the call center 20 notifies the purchaser terminal 3 of the impossibility of bidding (S480 to S500). When the payment is approved, the bid registration unit 320 of the processing server 30 stores the bid information including the bid corresponding to the item code of the article in the bid database 423 to register the bid (S510), call center ( 20) notifies the successful bid to the purchaser terminal (2) (S520).

In this way, the buyer can make a bid through various networks such as the Internet (including wireless Internet) or telephone network.In the bidding process described above, the buyer can make a bid again by inducing other payment information after notifying the bidder. Can be. Here, bid registration is performed after the bid entry fee is paid first. However, if payment information is available, the bid entry fee may be paid after the bid registration.

Next, the mediation system 2 performs a successful bidding process based on a plurality of bidding information. 5 illustrates a process of finally winning a bid in an electronic commerce according to an embodiment of the present invention.

As shown in FIG. 5, the successful bid processing unit 330 checks whether the bid period has elapsed, and performs a successful bid process based on the bid information stored in the bid database 423 when the bid period has ended.

Among a plurality of bidding information stored in the bidding database 423 for each item code, the average (average value) obtained by dividing the sum of the highest bidding price and the lowest bidding price by the total bidders is selected as a successful bid price. A plurality of bids are sold according to the quantity sold (S600 to S610). In other words, when the number of items available for sale is five, five bids are sold in order from the closest bid to the average of a plurality of bid amounts for the goods. On the other hand, if the same bid exists, the bid date is bid early by comparing the bid date of the bid, and when the two or more bids presented by one buyer is successful at the same time bid the lowest bid to the buyer.

As such, when a successful bidder is selected for each item, the successful bidder processing unit 330 may notify the successful bidder to the purchaser's terminal 3 through the mail server 50 or the like, and may also notify the successful bidder through an offline mail or the like. (S620). On the other hand, in the present embodiment, even after the successful bid, the price bid for each item is not disclosed. The buyer who is notified of the successful bidding provides the final purchase intention to the mediation system 2, and the payment processing unit 340 provides the payment system with the amount corresponding to the bid presented by the buyer and the payment information when the buyer wants to purchase the successful bidding product. (4) provides a request for payment (S630 to S660). After payment of the payment system 4 is made, the payment amount, payment date, payment number, etc. are stored in the payment database 426, and then the information is found from the goods database 421 about the delivery system for delivering the goods. Requests for delivery by providing information such as an item code, a delivery address, and a delivery date to be delivered to the corresponding delivery system 5 (S670 to S680). In this case, the delivery system 5 may be a supplier that substantially supplies goods, or may be a delivery company that performs delivery only by receiving goods from a supplier.

On the other hand, if the purchaser gives up despite the successful bidder in step S640, the payment processing unit 340 pays and collects a penalty fee (for example, about 5% of the product price) based on the purchaser's payment information (S690). .

As described above, according to the present invention, the buyer may access the brokerage system through the network and receive information on the goods to be bid directly, and may receive the information on the goods to be bid via offline and bid through the telephone network.

On the other hand, in the present embodiment, the successful bidding processing unit 330 stores the bidding information of a plurality of buyers that are not successful for each item in the non-successful database 425, and subsequently for each buyer based on the information stored in the non-successful database 425. The total amount of the bid participation fee is calculated, and a part of the bid participation fee is issued to the buyer by issuing the coupon as a coupon for purchasing the goods at a price that is set for one item rather than the auction method. Here, the coupon includes all the reward means of various forms such as mileage, cyber money, cash, discount vouchers.

In particular, it is possible to grasp the characteristics of the items that the buyer bids to identify the purchaser's purchase pattern, and based on the purchase pattern, provide the buyers with the corresponding product information to induce a purchase intention or select a product that can bid. It may also improve the bid participation.

Although the present invention has been described with reference to the most practical and preferred embodiments, the present invention is not limited to the above disclosed embodiments, but also includes various modifications and equivalents within the scope of the following claims.

As described above, according to the present invention, the buyer can easily grasp the information of the goods to be bid even when offline, and participate in the bidding, and can participate in the bidding through various networks such as the Internet as well as wired and wireless telephone networks.

In addition, the successful bidders are selected in order from the highest bid in a limited quantity, and the winning bid price is not disclosed. Accordingly, the bid price disclosure may affect the market price or prevent price destruction.

In addition, both buyers and sellers can benefit, enabling more active e-commerce through auctions on the network.

Claims (3)

In an electronic commerce system connected to a plurality of buyer terminals through a network, An item database that stores item information including bid highest price, lowest price, and quantity sold for each item code; A bidding database in which bidding information including bids is stored for each item code; A bid registration unit that performs a bid registration process for storing a bid for a specific item from a buyer terminal in the bid database; And a successful bidding processing unit for selecting and bidding as a sale quantity for each item in order of closest to the average value among the average values obtained by dividing the total number of bids among the plurality of bidding information stored for each item in the bidding database. The method of claim 1, And said bid registration unit allows one buyer to bid within a set number of times for one item. The method of claim 1, The bid entry fee is selectively provided for each item, And a payment processing unit that performs payment processing for the bid entry fee and the successful bid.