KR100927269B1 - real-time auction method using data broadcasting - Google Patents

real-time auction method using data broadcasting Download PDF

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Publication number
KR100927269B1
KR100927269B1 KR1020030003905A KR20030003905A KR100927269B1 KR 100927269 B1 KR100927269 B1 KR 100927269B1 KR 1020030003905 A KR1020030003905 A KR 1020030003905A KR 20030003905 A KR20030003905 A KR 20030003905A KR 100927269 B1 KR100927269 B1 KR 100927269B1
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KR
South Korea
Prior art keywords
auction
information
method
real
time
Prior art date
Application number
KR1020030003905A
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Korean (ko)
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KR20040066980A (en
Inventor
권진욱
Original Assignee
엘지전자 주식회사
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Priority to KR1020030003905A priority Critical patent/KR100927269B1/en
Publication of KR20040066980A publication Critical patent/KR20040066980A/en
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Publication of KR100927269B1 publication Critical patent/KR100927269B1/en

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0273Fees for advertisement
    • G06Q30/0275Auctions
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H04N21/23614Multiplexing of additional data and video streams
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/437Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

Abstract

The present invention relates to a real-time auction method using data broadcasting, and in particular, to receive auction information in real time through data broadcasting and to participate in the auction in real time by transmitting a bid price through a return channel (RETURN CHANNEL) It relates to a real-time auction method using broadcast.
The present invention is a step of installing and executing an auction application for displaying a user interface and auction information for the auction, the step of updating the auction information in real time, the step of viewing the auction information and the user inputs the bid information; Transmitting the input bid information through a return channel, updating the received bid information in real time by being included in the auction information, generating a reason for the auction and displaying whether or not a successful bid and a deposit method are displayed. Characterized in that it is included.

Description

Real-time auction method using data broadcasting {METHOD FOR PROVIDING A REAL-TIME AUCTION IN DATA BROADCASTING SYSTEM}

1 is a diagram schematically illustrating a real-time auction method using data broadcasting according to the present invention.

2 is a diagram illustrating a transmission and execution process of an auction application.

3 is a view illustrating that the bid price transmission and auction information of the user is updated.

4 is a flowchart illustrating a real-time auction method using data broadcasting according to the present invention.

The present invention relates to a real-time auction method using data broadcasting, and in particular, to receive auction information in real time through data broadcasting and to participate in the auction in real time by transmitting a bid price through a return channel (RETURN CHANNEL) It relates to a real-time auction method using broadcast.

In general, auctions refer to the sale of goods by different people offering different prices and the highest or lowest price among them, which is usually done offline.

Recently, due to the development of information and communication, the auction system through the Internet has been introduced, so that many users can buy goods through this, but there must be a computer with a dedicated line, and a separate ID or password should be entered to access and the participation process is complicated. There is a problem that is not available.

In addition, in the case of offline auction, there is a problem that the general public is difficult to participate due to time and space constraints.

The present invention has been made in view of the above-described problem, and an object thereof is to provide a method in which many people can easily and conveniently participate in a real-time auction using data broadcasting.

The real-time auction method using data broadcasting according to the present invention comprises the steps of installing and executing an auction application for displaying a user interface and auction information for the auction, updating the auction information in real time, and reporting the auction information A step of inputting bid information by a user, transmitting the input bid information through a return channel, updating the real-time bidding information included in the auction information, and auction end reason and auction It is characterized in that it comprises a step of displaying whether and how to deposit.                     

In addition, the bidding information of the user is characterized in that the transmission is encrypted in the encryption module of the auction application.

The information on the return channel may be included in the auction application and executed.

In addition, the auction application is characterized in that each different auction program is produced and transmitted each time.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a real-time auction method using data broadcasting according to the present invention.

As shown in FIG. 1, when a user selects an auction channel, a broadcasting station transmits an application for auction.

Of course, according to the user's choice, it is possible to receive, install and store the auction application in advance.

Item name, price, deadline, etc. are displayed on the data broadcasting screen by the auction application, and the auction screen is updated by transmitting the received bids in real time.

If the user wants to bid, enter a bid on the data broadcast screen and press the OK button. The encrypted bid is transmitted to the server of the broadcasting station through the encryption module of the auction application.

The broadcasting station sends the received bids in real time to update the auction screen again.

2 is a diagram illustrating a transmission and execution process of an auction application.

Referring to FIG. 2, the auction application is preferably based on an Xlet currently being used in data broadcasting of digital TV.

Xlet is similar to general Java program, but has useful features in data broadcasting, and has the advantage of providing various functions according to the purpose of the program without having large file size.

The auction application is transmitted through a data broadcast stream, and in order to provide various user interfaces and functions, the auction program may be produced and transmitted in a new form every time the auction program is broadcast.

The auction application is installed, executed and displayed through an installation program such as a data broadcasting application manager.

In addition, since the auction information is updated in real time, it is possible to change the return channel for transmitting information to the broadcasting station according to the change of the connection address of the broadcasting station.

3 is a diagram illustrating that the bid price transmission and auction information of the user is updated.

If the user is interested in participating in the auction while looking at the current price of the auction information that is continuously updated, and enters a desired amount in the bid field, the bid and the user information are transmitted to the broadcasting station through the encryption process of the encryption module.                     

At this time, where and how to send the encrypted information is stored in the auction application, so the user only needs to enter a bid and press the OK button.

In other words, the auction application includes information about the return channel so that the user does not have to worry about this information at all.

Meanwhile, the bid information transmitted by the user is included in the auction information and updated together with the auction information in real time.

The auction application updates the auction information in real time and determines whether the time limit has expired or the limit price has been reached. The auction application will be closed after notifying the user or going through the online remittance procedure.

4 is a flowchart illustrating a real-time auction method using data broadcasting according to the present invention.

When the user selects an auction channel, the auction application is received, installed, and executed through data broadcasting, and the auction information is updated in real time. (S100) (S110).

When the user watches the bid updated in real time and enters an auction, the user inputs a bid or a quantity (S120) (S130).

The bidding information of the user is encrypted by the encryption module and transmitted through the return channel to the broadcasting station server or the server that manages the auction. Since this information is included in the auction application, the user does not need to take any further action (S140).                     

The auction application continuously checks whether an auction end reason (e.g., timeout or limit price reached) has occurred, and if the reason for the auction end has not occurred, the auction information is continuously updated in real time to be displayed to the user. S150) (S110)

If the reason for the end of the auction occurs, the successful bidding information is transmitted so that the user can confirm the successful bidding, and the subsequent auction application such as information on how to go through the online remittance process or the deposit method, and the auction application is terminated.

On the other hand, the present invention is not limited to the above embodiments, and many modifications are possible by those skilled in the art within the scope of the technical idea of the present invention.

The present invention has the advantage that a lot of people can conveniently participate in the auction by real-time auction through the TV using data broadcasting.

In addition, since the auction information is transmitted through the auction application, there is an advantage that can provide a variety of user interface and services according to the type or nature of the product.

In addition, by using a return channel employing the encryption module of the auction application there is an advantage that it is possible to participate safely and quickly auction.

Claims (4)

  1. A method of performing an auction by directly connecting a broadcasting station for broadcasting auction information and a television, which is a user device participating in the auction, by displaying and using a data broadcasting output from the broadcasting station,
    Installing and executing an auction application displaying the user interface for the auction and the auction information on the television which is the user device;
    Displaying auction information including at least one item name, a price, and a deadline on the television as the user device based on the auction application;
    Updating the auction information in real time based on the auction information input through the television;
    Inputting bidding information through a data broadcasting screen of the television by viewing the auction information;
    Directly transmitting the input bid information to the broadcasting station through a return channel;
    The transmitted bid information is included in the auction information and updated in real time and displayed on the television;
    Auction end reason is generated, and whether or not the successful bid and the method of displaying the payment method comprising the step of displaying on the basis of the auction application.
  2. The method of claim 1,
    The bidding information of the user is a real-time auction method using a data broadcast, characterized in that the transmission is encrypted in the encryption module of the auction application.
  3. The method of claim 1,
    The information on the return channel is a real-time auction method using a data broadcast, characterized in that executed in the auction application.
  4. The method of claim 1,
    The auction application is a real-time auction method using a data broadcast, characterized in that each different auction program is produced and transmitted.
KR1020030003905A 2003-01-21 2003-01-21 real-time auction method using data broadcasting KR100927269B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020030003905A KR100927269B1 (en) 2003-01-21 2003-01-21 real-time auction method using data broadcasting

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020030003905A KR100927269B1 (en) 2003-01-21 2003-01-21 real-time auction method using data broadcasting

Publications (2)

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KR20040066980A KR20040066980A (en) 2004-07-30
KR100927269B1 true KR100927269B1 (en) 2009-11-18

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Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100852592B1 (en) * 2005-08-24 2008-08-14 주식회사 케이티 System and method of real time phone auction service

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020041318A (en) * 2000-11-27 2002-06-01 추후보정 Method for provision of program and broadcasting system and server
KR20030081605A (en) * 2002-04-12 2003-10-22 주식회사 코리아텐더 E-comerce system and method thereof

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020041318A (en) * 2000-11-27 2002-06-01 추후보정 Method for provision of program and broadcasting system and server
KR20030081605A (en) * 2002-04-12 2003-10-22 주식회사 코리아텐더 E-comerce system and method thereof

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