KR20030033742A - Method and System for providing contents in a vehicle based on a network - Google Patents

Abstract

PURPOSE: A method and device for supplying contents in a vehicle based on a network is provided to realize a target marketing by supplying an advertisement of a small scale company or store according to the current position of a taxi or a destination of a taxi passenger. CONSTITUTION: A passenger presses a button in an Internet terminal mounted in a vehicle and requests an output of contents(401). The Internet terminal extracts contents in accordance with the output request(403). The Internet terminal outputs the extracted contents through a display window and a speaker(405). The Internet terminal judges whether the contents output is terminated(407). The Internet terminal extracts a contents output time through a timer(409). The Internet terminal calculates an output charge by a predetermined output charge calculating method according to a kind of the contents and the contents output time(411). The Internet terminal transmits the calculated charge to a meter of the vehicle(413).

Description

Method and system for providing contents in a vehicle based on a network

The present invention relates to a method and apparatus for providing content in a vehicle based on a network.

Advances in wireless communication technology are driving advertising methods that were not conceived in the past. Even targeted marketing targeting a particular class of consumers, which has emerged to overcome the limitations of existing advertising methods targeting the unspecified majority, has already become obsolete.

In recent years, target marketing has focused on marketing that suggests products or services that a particular consumer would prefer by analyzing the client's disposition in advance, that is, marketing using the CUSTOMER RELATIONSHIP MANAGEMENT technique. Along with this, mobile CLM targeting explosive mobile communication users has also attracted attention.

However, so far, the mobile CLM targets a few who have provided their personal information or preference information under the premise of membership. In addition, for a plurality of self-employed businesses operating in a certain region, one-shot or event mobile advertisements for a specific customer included in their sales range is just a picture of the bread.

One of the new trends in the information society is that individuals have owned the World Wide Web homepage, which was previously built only by a company or a specific organization. However, this trend is still possible only on the wired Internet, and it is not actively spreading due to various technical problems that an individual builds a homepage for providing a specific service on the wireless Internet, which is recently spreading.

For this reason, small businesses or shops have a problem in that their advertising is not effectively exposed due to lack of funds or ignorance of current wireless data communication technologies.

In order to solve the above problems, an object of the present invention is to provide a taxi company with excellent advertising effect to provide advertisements of small businesses or shops corresponding to the current location of the taxi or the destination of the passenger, to realize a target marketing network The present invention provides a method and apparatus for providing content in a vehicle.

Another object of the present invention is to provide a content in a vehicle based on a network that can enhance the advertising effect by discounting the taxi fare according to the type of advertisement and the exposure time when the advertisement is exposed to the passenger in the taxi. And providing a device.

Still another object of the present invention is to provide a method and apparatus for providing content in a vehicle based on a network capable of paying a certain amount to a taxi company or a taxi driver when an advertisement is exposed to a passenger in a taxi.

1 is a view schematically showing the configuration of an entire system for providing Internet-based content to a vehicle according to an embodiment of the present invention.

Figure 2a is a diagram schematically showing the appearance of the Internet terminal according to an embodiment of the present invention.

Figure 2b is a block diagram showing the internal configuration of the Internet terminal according to an embodiment of the present invention.

Figure 3 is a block diagram schematically showing the internal configuration of the content providing server according to an embodiment of the present invention.

4 is a flowchart illustrating a content providing method in a vehicle according to an exemplary embodiment of the present invention.

5 is a flowchart illustrating a charging calculation method in a content providing server according to an exemplary embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

101... Content providing server 103. vehicle

105... Content provider 107. Mobile operators

201... Internet terminal

In order to achieve the above objects, according to an aspect of the present invention, a method for providing content in an Internet terminal provided in a vehicle and connected to a content providing server based on a network, the method comprising: receiving content from the content providing server; Storing the received content, receiving a content output request, extracting content corresponding to the content output request, outputting the extracted content, and calculating an output fee corresponding to the content output And it may provide a content providing method in a vehicle comprising the step of transmitting the output fee to the service charge calculator.

The network is at least one of a wired and wireless network, the content is

It is an advertisement. The content providing method may further include measuring a content output time, wherein the output amount is calculated according to a predefined method using the content output time. The content output is audio output by a speaker. The vehicle may be a taxi. The service fee calculator calculates the charged fee calculated by the output fee to the calculated service fee. The method further comprising extracting output information corresponding to a content output, wherein the output information includes at least a content identifier and an output time; transmitting the extracted output information to the content providing server; The content providing server calculates a charge corresponding to the output of the content using the output information, and then notifies the subject of charge. The method may further include transmitting the destination to the content providing server, wherein the content received from the content providing server corresponds to the destination. Here, the content corresponding to the destination is an advertisement for a store existing in a predetermined area around the destination. The content providing server extracts the content corresponding to the destination in advance and transmits it to the Internet terminal. Content received from the content providing server may correspond to the location of the vehicle. Here, the content corresponding to the location of the vehicle may be an advertisement for a store existing in a predetermined area around the location of the vehicle. The content providing server tracks the location of the vehicle using a vehicle identifier corresponding to the vehicle. The vehicle identifier is previously assigned to the vehicle. Tracking the location of the vehicle may be performed by a mobile communication provider associated with the content providing server.

According to another aspect of the present invention, a method for providing content in a content providing server connected to at least one vehicle having an internet terminal based on a network, the method comprising: receiving a vehicle identifier corresponding to the vehicle from the internet terminal And tracking the location of the vehicle using the vehicle identifier, extracting content corresponding to the tracked vehicle location, and transmitting the extracted content to the internet terminal. The server may provide a method of providing content.

The vehicle is a taxi and the network is at least one of a wired and a wireless network. The content may be an advertisement corresponding to a store existing in a predetermined area around the vehicle location. The content is output from the Internet terminal. The method comprises receiving output information corresponding to the content output from the Internet terminal, wherein the output information includes at least a content identifier and an output time; calculating a charge using the output information; The method may further include notifying the subject of the charge.

According to another aspect of the present invention, a method for providing content in a content providing server connected to at least one vehicle having an internet terminal based on a network, the method comprising: receiving a destination from the internet terminal, corresponding to the destination And extracting the content from the content and transmitting the extracted content to the internet terminal.

The vehicle is a taxi and the network is at least one of a wired and a wireless network. The content is an advertisement corresponding to a store existing in a predetermined area around the destination, and the content is output from the Internet terminal. The method includes receiving output information corresponding to the content output from the internet terminal, wherein the output information includes at least a content identifier and an output time; calculating a charge using the output information; The method may further include notifying the subject of charge of the calculated charge.

According to another aspect of the present invention, in the charging calculation method according to the content providing in the content providing server connected to at least one vehicle having an internet terminal based on the network, extracting the content, the extracted content to the Internet Transmitting to a terminal, receiving output information corresponding to a content output from the internet terminal, wherein the output information includes at least a content identifier and an output time; and according to a method previously prepared using the output information. Computing the billing, and providing a billing calculation method comprising the step of notifying the billing subject corresponding to the output information of the calculated billing.

The network may be at least one of a wireless and a wired network, and the content may be an advertisement.

According to still another aspect of the present invention, an apparatus provided in a vehicle and connected to a content providing server based on a network to provide content, the apparatus comprising: means for receiving content from the content providing server, and means for storing the received content Means for receiving a content output request, means for extracting content corresponding to the content output request, means for outputting extracted content, means for calculating an output fee corresponding to the content output, and calculating the output fee A content providing device in a vehicle having a means for transmitting to a device can be provided.

According to another aspect of the present invention, an apparatus for providing content in connection with at least one vehicle having an internet terminal based on a network, the apparatus comprising: means for receiving a vehicle identifier corresponding to the vehicle from the internet terminal; Means for tracking the location of the vehicle using a vehicle identifier; means for extracting content corresponding to the tracked vehicle location; and means for transmitting the extracted content to the internet terminal. An apparatus for providing content may be provided.

According to another aspect of the present invention, an apparatus for providing content connected to at least one vehicle having an internet terminal based on a network, the apparatus comprising: means for receiving a destination from the internet terminal, content corresponding to the destination; Means for extracting and means for transmitting the extracted content to the Internet terminal can provide an apparatus for providing content in a content providing server.

According to still another aspect of the present invention, there is provided a billing calculation apparatus according to a content providing connected to at least one vehicle having an internet terminal based on a network, comprising: means for extracting content, and transmitting the extracted content to the internet terminal. Means for receiving output information corresponding to content output from the internet terminal, wherein the output information includes at least a content identifier and an output time; And a means for notifying the billing subject corresponding to the output information of the calculated billing.

According to still another aspect of the present invention, a program product provided in a vehicle and connected to a content providing server based on a network for providing contents, the program product comprising: a storage medium that can be read by an electronic calculator; Receive, store the received content, receive a content output request, extract content corresponding to the content output request, output the extracted content, calculate an output fee corresponding to the content output, A program product including program means stored in the storage medium for transmitting an output fee to a service fee calculator can be provided.

According to another aspect of the present invention, a system for providing contents connected to at least one vehicle having an internet terminal based on a network, the system comprising: a storage medium storing a program and a program connected to the storage medium to execute a program; And a processor, wherein the processor receives, by the program, a vehicle identifier corresponding to the vehicle from the Internet terminal, tracking the position of the vehicle using the vehicle identifier, and the tracked vehicle position. Extracting the content corresponding to the step, and transmitting the extracted content to the Internet terminal may provide a content providing system.

According to another aspect of the present invention, a system for providing contents connected to at least one vehicle having an internet terminal based on a network, the system comprising: a storage medium storing a program and a program connected to the storage medium to execute a program; A processor, wherein the processor is further configured to perform, by the program, receiving a destination from the Internet terminal, extracting content corresponding to the destination, and transmitting the extracted content to the Internet terminal. A content providing system may be provided.

According to another aspect of the present invention, in a system that is connected to at least one vehicle having an internet terminal based on a network to calculate billing according to content provision, a storage medium in which a program is stored, the storage medium A processor connected to and executing a program, wherein the processor extracts, by the program, content, transmitting the extracted content to the Internet terminal, output information corresponding to content output from the Internet terminal, wherein Receiving the output information includes at least a content identifier and an output time; calculating a billing according to a pre-arranged manner by using the output information; and calculating the billing subject corresponding to the output information. Performing a step of notifying the It can provide an estimate of gold system.

Next, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing the configuration of an entire system for providing Internet-based content to a vehicle according to an embodiment of the present invention.

Referring to FIG. 1, the content providing server 101 is connected to a content provider or an advertisement provider 105 through the Internet 109 or a mobile communication network, and is provided in the vehicle 103 through a mobile communication provider 107. It is connected to a terminal (not shown).

The content providing method according to the present invention will be described as follows. First, the content providing server 101 receives content or an advertisement from a content provider or an advertisement provider 105 in advance, and stores the content or advertisement in a content database or an advertisement database, respectively. Thereafter, the content providing server 101 extracts the updated content or advertisement every predetermined time (for example, once a day) and transmits the updated content or advertisement to the Internet terminal provided in the vehicle 103. If the passenger wants to be provided with content after boarding a vehicle (for example, a taxi), the content output request is made using the Internet terminal. The internet terminal analyzes the content output request input by the passenger, extracts the corresponding content, and outputs it through an output device such as a display window or a speaker. When the output of the content is finished, the Internet terminal calculates an output fee by using the output time calculated by a timer provided in the Internet terminal. After that, the Internet terminal transmits the calculated output fee to a service fee calculator (taxi meter). The service charge estimator calculates the charge charged to passengers by calculating the output charge received from the service charge. After that, the fare estimator outputs the calculated fare for the passenger to check. At this time, the information (eg, content type, output time) according to the content output is transmitted to the content providing server 101 is used as a material for billing.

In the content providing method according to another exemplary embodiment of the present invention, the content may be extracted and output to correspond to the position of the current vehicle. In the content providing method according to another preferred embodiment of the present invention, the content may be extracted and output to correspond to the destination the passenger wants to reach.

The content providing method and each component described above will be described in detail with reference to the remaining drawings.

Figure 2a is a diagram schematically showing the appearance of the Internet terminal according to an embodiment of the present invention.

Referring to FIG. 2A, the Internet terminal 201 includes a display window (for example, LCD, 203), a speaker 205, and a plurality of buttons 207, 209, 211, and 213. Here, a display window (hereinafter referred to as LCD 203) for displaying an image and a speaker 205 for outputting audio are general matters, and thus description thereof will be omitted. Among the plurality of buttons, the menu button 209, the selection button 211, and the confirmation button 213 may be used to control the output of the content desired by the passenger. That is, the passenger can view the screen with a plurality of menus by pressing the menu button 209, and in this state, one of the plurality of menus can be selected by pressing the selection button 211. Thereafter, the passenger can confirm the corresponding menu by pressing the confirmation button 213 to receive the contents. The shortcut button 207 uses the shortcut button 207 for shortening the passenger instead of requesting the output of the content using the menu button 209, the selection button 211, and the confirmation button 213. The output of the content can be requested.

Hereinafter, the content will be described in detail as an advertisement.

By using the above configuration, a method for passengers to watch an advertisement will be described schematically by way of example. First, when the passenger presses the first shortcut button, information about the first advertisement is output through the display window 203 and / or the speaker 205. As an example of information about the first ad, "This is about an" outstanding rib restaurant "located in the region. ** If you use this ad, we will reduce your taxi fare by 100 won. Would you like to use it?" And the like. Thereafter, when the passenger presses the confirmation button 213, an advertisement for the "ruined rib house" is output through the display window 203 and / or the speaker 205. If a passenger uses an advertisement for "ruined ribs," he / she shall pay a charge (e.g., 1,900 won) from the service fee (for example, 2000 won), which is settled at 100 won, the output fee for advertising use. .

Figure 2b is a block diagram showing the internal configuration of the Internet terminal according to an embodiment of the present invention.

Referring to FIG. 2B, the Internet terminal 201 includes a transceiver 219 and a plurality of buttons for transmitting and receiving data to or from a mobile communication service provider 107 and a running fare calculator (meter) 229 by wire or wirelessly. The key input device 217, the storage device 221, the voice conversion device 223, the positioning device 225, the display window (LCD, 203), the speaker 205, the timer 227, and the above components. It includes a microcomputer 215 for executing a program for performing a method for providing content according to the present invention while controlling.

The key input device 217 refers to a plurality of buttons described with reference to FIG. 2A, and the LCD 203 and the speaker 205 are also described with reference to FIG. 2A, and thus a detailed description thereof will be omitted.

The transceiving device 219 wirelessly receives the content or the advertisement provided by the content providing server via the mobile communication service provider 107 and outputs the output fee generated when the content is output to the driving fee calculator (meter 229). It is used to transmit by wire. In addition, the transmission / reception apparatus 219 also wirelessly transmits output information (content type and output time) according to the output of the content to the content providing server. Here, the output information is temporarily stored in the Internet terminal in the vehicle every predetermined period (for example, one day) and then transmitted to the content providing server.

The timer 227 measures the time at which the content (advertisement) is output. The measured output time is used to calculate the output fee according to the content (advertisement) output.

The location checking device 225 determines the current location of the vehicle (taxi). In a preferred embodiment of the present invention, the positioning device 225 may be a GPS.

The storage device 221 stores content (advertisement) provided by the content providing server. The content (advertisement) may be stored separately by location or date. In addition, the storage device 221 stores a program for performing the content providing method according to the present invention. The program is loaded into the microcomputer 215 and executed. The storage device 221 stores a program that calculates an output fee according to the content output by using the output time calculated by the timer 227 and the content type (which can be identified by the content identifier assigned to each content). It is. The output fee calculation program is also loaded into the microcomputer 215 and executed.

The voice conversion device 223 converts content (advertisement) stored in the storage device 221 into voice.

3 is a block diagram schematically illustrating an internal configuration of a content providing server according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the content providing server includes a transceiver 303, a short message center 305, a charging system 307, a DBMS 309, a content database 311, an advertisement database 313, and each of the above components. And a central control unit 301 for controlling the overall operation and executing a program for executing the content providing method according to the present invention.

The transceiver 303 transmits content (advertisement) to an Internet terminal provided in a vehicle, or receives output information according to content (advertisement) output from the Internet terminal. Here, the output information is temporarily stored in the Internet terminal in the vehicle every predetermined period (for example, one day) and then transmitted to the content providing server. In addition, the transmission and reception apparatus 303 also transmits a request signal for tracking the location of the vehicle to the mobile communication provider, and receives the result from the mobile communication provider.

The short message center 305 plays a role of organizing content (advertisement) in the form of a short message. Each of the content database 311 and the advertisement database 313 stores a content or an advertisement. The DBMS 309 manages the content database 311 and the advertisement database 313.

When the content (advertisement) is output through the Internet terminal, the billing system 307 receives the output information according to the output from the Internet terminal, calculates the billing by a predefined method, and then informs the billing subject of the billing. Perform. Here, the output information is temporarily stored in the Internet terminal in the vehicle every predetermined period (for example, one day) and then transmitted to the content providing server. For example, if the passenger used an advertisement for "the rumored ribs," the passenger was charged 100 won at a discount of 1,900 won, and charged 200 won for a shop corresponding to "the rumored ribs." Each company and taxi driver can be provided with 20 won each.

4 is a flowchart illustrating a content providing method in a vehicle according to an exemplary embodiment of the present invention.

Referring to FIG. 4, an internet terminal provided in a vehicle receives a content output request requested by a passenger by pressing a button (step 401). Since the key input by the passenger has been described above, the description thereof will be omitted. Thereafter, the Internet terminal extracts the content according to the content output request according to the passenger's key input (step 403). In the previous example, the content output request may be "first shortcut button" and the corresponding content may be "advertisement for rumored ribs." Of course, in step 403, the Internet terminal may provide information on content output according to the passenger's content output request. For example, this is an ad for "The Rumored Spare Ribs" located in the area "**. If you use this ad, we will reduce your taxi fare by 100 won. Would you like to use it?" You can also print a message. Thereafter, the Internet terminal outputs the extracted content (advertisement) through the display window and / or the speaker (step 405).

The Internet terminal determines whether the output of the content (advertisement) has ended (step 407). Here, the end of the output of the content (advertisement) may include a lapse of a specified output time, forced termination by a passenger, and the like. Thereafter, the Internet terminal extracts a content (advertisement) output time through a timer (step 409). The Internet terminal calculates an output fee (for example, 100 won) by using a type of content (determined by a content identifier assigned to each content) and the output time calculation method prepared in advance using the output time (step 411). Thereafter, the Internet terminal transmits the calculated output fee to a running fare estimator (meter) (step 413). The service charge calculator (meter) calculates the charge charge (for example, 1900 won) calculated from the output charge (for example, 100 won) received from the service charge (for example, 2000 won), and then Print out for passengers to check.

In another preferred embodiment of the present invention, the content (advertisement) transmitted from the content providing server may correspond to the destination that the passenger wants to reach. In other words, if the passenger's destination is "B building in area A", the Internet terminal transmits it to the content providing server. Then, the content providing server extracts advertisements of shops existing in a certain area (for example, area A) centering on the "building B of area A", and transmits them to the Internet terminal in real time. Alternatively, when the content providing server transmits a large amount of content (advertisement) to the internet terminal in advance, the internet terminal exists in a certain area (for example, area A) around the passenger's destination "building B in area A". After directly extracting the advertisements of the stores can be output.

In another preferred embodiment of the present invention, the content (advertisement) transmitted from the content providing server may correspond to the current location of the vehicle. That is, if the current location of the vehicle is "B building in the area A", the Internet terminal transmits it to the content providing server. Then, the content providing server extracts advertisements of shops existing in a certain area (for example, area A) centering on the "building B of area A", and transmits them to the Internet terminal in real time. Alternatively, when the content providing server transmits a large amount of content (advertisement) to the internet terminal in advance, the internet terminal exists in a certain area (for example, area A) around the current location of the vehicle, "building B in area A". After directly extracting the advertisements of the stores can be output. Since tracking the location of the vehicle is the same as described above, a detailed description thereof will be omitted.

5 is a flowchart illustrating a charging calculation method in a content providing server according to an exemplary embodiment of the present invention.

Referring to FIG. 5, the content providing server receives content (advertisement) information (eg, a content identifier) output from an internet terminal provided in a vehicle (step 501). In this case, the content information would be "advertising of rumored ribs." Thereafter, the content providing server receives output information (eg, output time) of the content corresponding to the content information from the Internet terminal (step 503). Since output information such as output time extraction is the same as described above, a detailed description thereof will be omitted.

Thereafter, the content providing server calculates the billing according to the billing calculation method prepared in advance using the received content information and the output information (step 505). The content providing server may notify the billing subject of the calculated billing (step 507). For example, 200 won is charged for a shop corresponding to "the rumored ribs," and 20 won for a taxi company and a taxi driver.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

According to the present invention, advertisements of small businesses or shops corresponding to the current location of taxis or destinations of passengers are provided to taxi passengers having excellent advertising effect, and contents are provided in vehicles based on a network capable of realizing target marketing. It can provide a method and apparatus.

In addition, according to the present invention, when an advertisement is exposed to a passenger in a taxi, discounting the taxi fare according to the type of advertisement and the exposure time of the advertisement, to provide content in the vehicle based on the network that can enhance the advertising effect more A method and apparatus can be provided.

In addition, according to the present invention, when an advertisement is exposed to a passenger in a taxi, a method and apparatus for providing content in a vehicle based on a network capable of paying a predetermined amount to a taxi company or a taxi driver can be provided.

Claims (41)

A method of providing content in an internet terminal provided in a vehicle and connected to a content providing server based on a network, Receiving content from the content providing server; Storing the received content; Receiving a content output request; Extracting content corresponding to the content output request; Outputting the extracted content; Calculating an output fee corresponding to the content output; And Transmitting the output fee to a fare calculator. Method for providing content in a vehicle comprising a. The method of claim 1, The network is At least one of a wired and wireless network Method for providing content in a vehicle, characterized in that. The method of claim 1, The content is Being an advertisement Method for providing content in a vehicle, characterized in that. The method of claim 1. Measuring content output time Include more, The output amount is calculated according to a predefined method using the content output time Method for providing content in a vehicle, characterized in that. The method of claim 1, The content output is With audio output by speakers Method for providing content in a vehicle, characterized in that. The method of claim 1, The vehicle Being a taxi Method for providing content in a vehicle, characterized in that. The method of claim 6, The service fee calculator Charge charge which settled the above output charge to calculated service charge Output Method for providing content in a vehicle, characterized in that. The method of claim 1, Extracting output information corresponding to the content output, wherein the output information includes at least a content identifier and an output time; Transmitting the extracted output information to the content providing server Method for providing content in a vehicle further comprising. The method of claim 8, The content providing server Calculating a charge corresponding to the output of the content using the output information, and then notifying the subject of charge; Method for providing content in a vehicle, characterized in that. The method of claim 1, Step of receiving destination Transmitting the destination to the content providing server Containing more Method for providing content in a vehicle, characterized in that. The method of claim 10, The content received from the content providing server Corresponding to the destination Method for providing content in a vehicle, characterized in that. The method of claim 11, The content corresponding to the destination is Advertisements for shops in a certain area around the destination Method for providing content in a vehicle, characterized in that. The method of claim 10, The content providing server Extracting content corresponding to the destination in advance and transmitting it to the Internet terminal Method for providing content in a vehicle, characterized in that. The method of claim 1, The content received from the content providing server Corresponding to the position of the vehicle Method for providing content in a vehicle, characterized in that. The method of claim 14, Content corresponding to the location of the vehicle Advertisements for shops in a certain area around the location of the vehicle Method for providing content in a vehicle, characterized in that. The method of claim 14, The content providing server Tracking the location of the vehicle using a vehicle identifier corresponding to the vehicle Method for providing content in a vehicle, characterized in that. The method of claim 16, The vehicle identifier is Previously given to the vehicle Method for providing content in a vehicle, characterized in that. The method of claim 16, Tracking the location of the vehicle Performed by a mobile communication service provider associated with the content providing server Method for providing content in a vehicle, characterized in that. In the method for providing content in a content providing server connected to at least one vehicle having an internet terminal based on a network, Receiving a vehicle identifier corresponding to the vehicle from the internet terminal; Tracking the location of the vehicle using the vehicle identifier; Extracting content corresponding to the tracked vehicle location; And Transmitting the extracted content to the internet terminal; Method for providing content in a content providing server comprising a. The method of claim 19, The vehicle Being a taxi Method for providing content in the content providing server, characterized in that. The method of claim 19, The network is At least one of a wired and wireless network Method for providing content in the content providing server, characterized in that. The method of claim 19, The content is It is an advertisement corresponding to a store existing in a certain area based on the vehicle location Method for providing content in the content providing server, characterized in that. The method of claim 19, The content is Output from the internet terminal Method for providing content in the content providing server, characterized in that. The method of claim 23, wherein Receiving output information corresponding to the content output from the internet terminal, wherein the output information includes at least a content identifier and an output time; Calculating billing using the output information; Notifying the subject of charge of the calculated charge; Containing more Method for providing content in the content providing server, characterized in that. In the method for providing content in a content providing server connected to at least one vehicle having an internet terminal based on a network, Receiving a destination from the Internet terminal; Extracting content corresponding to the destination; And Transmitting the extracted content to the internet terminal; Method for providing content in a content providing server comprising a. The method of claim 25, The vehicle Being a taxi Method for providing content in the content providing server, characterized in that. The method of claim 25, The network is At least one of a wired and wireless network Method for providing content in the content providing server, characterized in that. The method of claim 25, The content is It is an advertisement corresponding to a store existing in a certain area around the destination. Method for providing content in the content providing server, characterized in that. The method of claim 25, The content is Output from the internet terminal Method for providing content in the content providing server, characterized in that. The method of claim 29, Receiving output information corresponding to the content output from the internet terminal, wherein the output information includes at least a content identifier and an output time; Calculating billing using the output information; Notifying the subject of charge of the calculated charge; Containing more Method for providing content in the content providing server, characterized in that. In the charging calculation method according to the content provided by the content providing server connected to at least one vehicle having an internet terminal based on the network, Extracting content; Transmitting the extracted content to the internet terminal; Receiving output information corresponding to a content output from the Internet terminal, wherein the output information includes at least a content identifier and an output time; Calculating a billing according to a method prepared in advance using the output information; Notifying a billing subject corresponding to the output information of the calculated billing; Billing calculation method comprising a. The method of claim 31, wherein The network is At least one of wireless and wired networks Billing calculation method characterized in that. The method of claim 31, wherein The content is Being an advertisement Billing calculation method characterized in that. An apparatus provided in a vehicle and connected to a content providing server based on a network to provide content, Means for receiving content from the content providing server; Means for storing the received content; Means for receiving a content output request; Means for extracting content corresponding to the content output request; Means for outputting the extracted content; Means for calculating an output fee corresponding to the content output; And Means for transmitting the output fee to a fare calculator In-vehicle content providing apparatus having a. An apparatus for providing content connected to at least one vehicle having an internet terminal based on a network, Means for receiving a vehicle identifier corresponding to the vehicle from the internet terminal; Means for tracking the location of the vehicle using the vehicle identifier; Means for extracting content corresponding to the tracked vehicle location; And Means for transmitting the extracted content to the internet terminal Apparatus for providing content in a content providing server comprising a. An apparatus for providing content connected to at least one vehicle having an internet terminal based on a network, Means for receiving a destination from the Internet terminal; Means for extracting content corresponding to the destination; And Means for transmitting the extracted content to the internet terminal Apparatus for providing content in a content providing server comprising a. In the charging calculation device according to the content provided by being connected to at least one vehicle having an internet terminal based on a network, Means for extracting content; Means for transmitting the extracted content to the internet terminal; Means for receiving output information corresponding to a content output from the Internet terminal, wherein the output information includes at least a content identifier and an output time; Means for estimating billing according to a prearranged manner using the output information; Means for notifying the charged person corresponding to the output information of the calculated charge A billing calculation device comprising: a. A program product provided in a vehicle and connected to a content providing server based on a network to provide content, the program product comprising: A storage medium readable by an electronic calculator; Receive content from the content providing server, store the received content, receive a content output request, extract content corresponding to the content output request, output the extracted content, and correspond to the content output. Program means stored in the storage medium for calculating an output fee and for transmitting the output fee to a travel fee calculator. A system for providing content connected to at least one vehicle having an internet terminal based on a network, A storage medium in which a program is stored; And a processor connected to the storage medium to execute a program, wherein the processor receives, by the program, a vehicle identifier corresponding to the vehicle from the Internet terminal, using the vehicle identifier to determine a location of the vehicle. Tracking, extracting content corresponding to the tracked vehicle position, and transmitting the extracted content to the internet terminal. A system for providing content connected to at least one vehicle having an internet terminal based on a network, A storage medium in which a program is stored; And a processor connected to the storage medium to execute a program, wherein the processor receives, by the program, a destination from the Internet terminal, extracting content corresponding to the destination, and extracting the extracted content from the Internet. And a step of transmitting to the terminal. In the system connected to the at least one vehicle having an internet terminal based on the network, to calculate the charge for providing the content, A storage medium in which a program is stored; A processor connected to the storage medium to execute a program, the processor extracting, by the program, transmitting the extracted content to the internet terminal, and corresponding to outputting the content from the internet terminal; Receiving output information, wherein the output information includes at least a content identifier and an output time; calculating a charge according to a prearranged manner using the output information; and assigning the calculated charge to the output information. And a step of notifying the corresponding billing subject.