KR20030007281A - System and method for supporting a networking marketing in an online/off-line integrated type - Google Patents

Abstract

PURPOSE: A system and a method for supporting integrated online/offline network marketing are provided to perform an independent network marketing business on the online by providing and maintaining an independent homepage and an online shopping mall of the network marketing company. CONSTITUTION: A plurality of network marketing companies(A1,C1,P1) sells a present and a new product and provides a service by using an online and offline human network. The online/offline smoothly connects the network marketing company(A1) with an individual businessman(A2) belonging to the network marketing company(A1) by providing the independent and proper homepage and an Internet shopping mall realizing the EC and supports the offline and online network marketing. The individual businessman(A2) is a businessman as well as a customer belonging to the network marketing company(A1).

Description

SYSTEM AND METHOD FOR SUPPORTING MARKETING IN AN ONLINE / OFF-LINE INTEGRATED TYPE}

The present invention relates to an online / offline integrated network marketing support system and method. In particular, the present invention provides an integrated or integrated network e-commerce system, online content support system, and offline network marketing support system indispensable for performing network marketing, so that existing or new network marketing companies The present invention relates to a support system and method that can be carried out inexpensively and simply.

Generally, NETWORKING MARKETING is referred to as multi-level marketing (MLM), multi-level marketing, or direct-selling type business. Hereinafter, in the present specification, for the sake of unity of terminology, the term "network marketing" is referred to.

6 is a diagram schematically illustrating a concept of general network marketing.

Such a network marketing method refers to a marketing method and system that also serves as a sales organization using a human network having a pyramid structure, as shown in FIG. 6.

In view of the producer (P) of FIG. 6, in the case of a small company that has developed a new product, a manufacturer (P) that produces excellent products, it is necessary to spend a lot of marketing costs in order to perform general marketing. Marketing costs (eg, promotion, advertising costs) are included in the price of the product, the product price will rise.

However, in the case of SMEs that are not economically rich, even if they have developed a quality product, it is difficult to bear excessive marketing costs in order to bring the product to the general market. There were many cases of being boss.

In order to make up for the shortcomings of the distribution market structure, so-called network marketing is a marketing method and system for promoting, selling, and purchasing a product using a human network of consumers. Here, in the network marketing system, consumers C1, C2, C3, C4, ... are each end consumers and one network provider. In this case, the network operator or the individual operator purchases and consumes the product, and acquires a certain amount of profit (a kind of promotional expenses) as the income of the operator, so that the network operator or the individual operator simply receives the end consumer. Instead of staying active, they actively form their own subcontractors, so that a certain percentage of profits (costs of some kind of promotional expenses) are earned as income of the subcontractors on the price of goods consumed by the subordinates of the subcontractors.

Here, the promotion costs and other regulations according to the consumption of the subordinate companies are determined within the legal scope (for example, the door-to-door sales law) by the first consumer (C1) by the agreement or regulation with the manufacturer / distributor (P), respectively. In addition, the first operator (C1) for starting the network marketing business, to form its own sub-network structure, the ratio of the payment of profits between the tiers (between C1 and C2, between C2 and C3, between C3 and C4,…), By defining many things such as the method of delivery of goods and the type of business, a network for consuming and selling goods is established. In addition, each network marketing operator determines the success / failure of network marketing depending on how it manages its infrastructure.

While the network marketing methods and systems of these consumer groups are evaluated by advanced marketing, distribution flowers, etc., they are not recognized by general consumers. Nevertheless, from the producer's point of view, it is recognized that there are no more marketing methods as offline sales. For various reasons, at present, the number of network marketing business operators is over 400, and the annual sales are over 4 trillion won.

7 schematically illustrates an online shopping mall using a general wired or wireless Internet. As shown in FIG. 7, an unspecified number of consumers 10 access a homepage 50 of a specific company through a wired or wireless Internet to purchase a product or purchase a specific service such as watching a movie or insurance. You can receive services such as subscription service.

The operator of the homepage 50 must provide more products at a lower cost and, on the other hand, develop and provide more programs and content in order to attract the interest or interest of the unspecified number of consumers 10.

At present, due to the development of communication technology including the wired and wireless Internet, the online sales method using the homepage (or site) (hereinafter referred to simply as an "online shopping mall") has become widely popular. It was recognized that it is possible to operate a non-store internet shopping mall at a low cost at a low cost. However, according to the development of internet technology and the diversification and complexity of the internet shopping malls, it is necessary to spend a huge amount of money that was not conceived in the existing offline in order to operate a well-known internet shopping mall.

Due to this situation, the online shopping mall also has to face a huge cost in order to build its own homepage and sell products on the Internet. Nevertheless, in the network marketing described in FIG. 6, an internet homepage and an online shopping mall must be used.

Korean Patent No. 10-326774 discloses a network system for bringing an existing network marketing method and system online. In summary, by combining the offline network marketing method and system performed before the patent application on-line, it proposes a network marketing system that combines online and offline.

However, network marketing companies have significant problems such as long-term program development as well as enormous costs that are difficult to imagine to develop and operate their own homepage and online shopping mall.

Therefore, it does not fit the intrinsic purpose of the network marketing method and system, which does not spend advertising and promotional expenses, but returns the promotional and advertising expenses to consumers, that is, network marketing operators.

In order to make up for these shortcomings, in recent years, a number of network marketing companies have developed and operated a joint online shopping mall, and have a shopping mall function that performs sales, payment, and delivery of goods on a common Internet homepage, and between members. It provides a community space and the system is proposed and used.

However, such a joint site use method tends to be reluctant to use the aforementioned common Internet homepage and online shopping mall due to the characteristics of network marketing. On the other hand, existing network marketing companies also invested huge costs to build their own homepages and online shopping malls, while reducing the efficiency of work compared to high maintenance costs, reducing sales by operating closed sites, and Due to lack of experience, they are facing problems such as immature homepage operation and social negative image.

In addition, for each individual operator belonging to the network marketing company, inefficient downline management, lack of business information, lack of awareness of network marketing business, lack of understanding of equity ratio, margin of sales product, profit structure Limitations are real.

In order to efficiently solve the above problems, an object of the present invention relates to a system and method for supporting existing or new network marketing companies and operators. That is, the present invention provides existing and new network marketing companies and network marketing operators by providing and maintaining their own homepages and online shopping malls through the online / offline integrated network marketing support system provided by the present invention. It is intended to support online network marketing business.

Another object of the present invention is to provide an online / offline integrated network marketing support system for providing appropriate contents and services to a homepage and an online shopping mall of a network marketing company.

It is still another object of the present invention to develop and provide a low cost offline network marketing infrastructure for network marketing companies.

1 is a diagram schematically showing the essential components of an online network marketing support system for supporting network marketing online;

2A and 2B conceptually illustrate an online / offline integrated network marketing support system according to the present invention;

3a illustrates an online e-commerce support service and system;

3b illustrates an online content support service and system;

3c illustrates an offline support service and system;

4 is a diagram illustrating an operation process of an online / offline integrated network marketing support system according to the present invention;

5 is a flowchart illustrating a method for supporting online / offline integrated network marketing according to the present invention;

6 is a conceptual diagram of a general network marketing;

7 is a conceptual diagram of a general electronic commerce.

(Explanation of simple sign of drawing)

10: Individual operators or ordinary consumers of a network marketing company

100: Online / Offline Integrated Network Marketing Support System

111: electronic payment server 112: mail server

113: Purchase / Directory Server 114: Backup Server

115: firewall server 116, 117: database server

120: online support system 140: online content support system

160: offline support system 500, 600: affiliate server

Online / offline integrated network marketing support system according to an embodiment of the present invention, a number of network marketing companies that provide the sale or service of existing or new products, using the online and / or offline human network, the network marketing Online / offline that provides the company with an appropriate homepage and an internet shopping mall that enables e-commerce, and seamlessly connects network marketing companies with individual operators belonging to the network marketing company, and supports offline and online network marketing; and It consists of individual operators, both consumers and operators, belonging to each network marketing company.

Preferably, the online / offline integrated network marketing support system according to an embodiment of the present invention comprises an online support system, an online content support system, and an offline support system.

Preferably, the online / offline integrated network marketing support system according to an embodiment of the present invention includes an electronic payment server, a mail server, and a purchase / directory server. It has a backup server, firewall server, and multiple databases.

The online support system selectively selects the components necessary for network marketing such as a homepage consisting of an IP address and a domain name of an independent network marketing company, an online shopping mall capable of electronic commerce, an electronic payment solution, a schedule management program, a membership management program, and a webmail program. It is preferable to provide.

The online content support system contracts various contents such as news, securities information, insurance, games, entertainment, communication, education, and movies with the relevant affiliated companies and the online / offline integrated network marketing support system operator, and is necessary network marketing company. It is desirable to link to the homepage of and provide it collectively or selectively.

The offline support system allows the operator of the online / offline integrated network marketing support system 100 to join department stores, large discount marts, franchises and membership operators on a offline basis for multiple network marketing companies. When a member conducts commerce using the affiliated store offline, a member can enter into an agreement on how to provide bonus points for commerce.

Many network marketing companies have electronic payment servers, mail servers, and purchase / directory servers. It is desirable to use a backup server, a firewall server, and multiple databases together.

An online / offline integrated network marketing support system including an online support system, an online content support system, and an offline support system according to another embodiment of the present invention may be used for an existing or new product by using an online and / or offline human network. Providing a number of network marketing companies that provide sales or services, and a suitable homepage and an internet shopping mall capable of e-commerce for the network marketing company, to seamlessly connect the network marketing company and individual operators belonging to the network marketing company. And online / offline to support offline and online network marketing, and individual operators that belong to each network marketing company and are both consumers and operators.

The online / offline integrated network marketing support method according to another embodiment of the present invention comprises the steps of receiving an order from the network marketing company for the development of an internet shopping mall that is suitable for the company and its own homepage and electronic commerce, the network marketing company and the network An online support service step for smoothly connecting individual operators belonging to a marketing company, supporting offline and online network marketing, and opening an online shopping mall and an internet shopping mall capable of e-commerce, and adding or selecting appropriate contents to the homepage and the internet shopping mall. The operator of the online content support service phase, and the online / offline integrated network marketing support system, go to department stores, large discount marts, franchises and membership operators for offline network marketing companies. Affiliated with a store, and a member of a network marketing company performs commerce using the affiliated store on-line, by signing an agreement such as a method of distributing profits and payment of profits, and the integrated online / offline type according to the present invention. It consists of an offline support service step that can be used to generate revenue for network marketing companies and individual operators subscribed to the network marketing system.

(Example)

Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 5.

FIG. 1 is a diagram schematically showing essential components of an online / offline integrated network marketing support system for supporting network marketing online.

As shown in FIG. 1, the system 100 for supporting online network marketing, in particular, the system for supporting electronic commerce in an online shopping mall includes an electronic payment server 111, a webmail server 112, a purchase / It includes a directory server 113, a backup server 114, a firewall server 115, a plurality of database servers 16, 117, ..., and the like, and supports a network marketing company for online network marketing. . A method of supporting online network marketing will be described later with reference to FIG. 3A.

Although many human factors, such as in charge of other programs and maintenance, are required, the detailed description is omitted here.

The system for supporting the electronic commerce in the online shopping mall is linked or connected to the servers 500 and 600 of the affiliates through the Internet.

The system for supporting electronic commerce in such an online shopping mall may be provided and used simultaneously by a plurality of network marketing companies.

However, the online / offline integrated network marketing support system according to the present invention provides a unique homepage and online shopping mall to each network marketing company by using the system for supporting the electronic commerce in the online shopping mall. That is, individual operators or general consumers of a specific network marketing may access a homepage of a specific network marketing company by using a wired or wireless Internet, and perform a search, order, payment, etc. of a company introduction, a product, or content.

2A and 2B conceptually illustrate an online / offline integrated network marketing support system according to the present invention.

In FIG. 2A, between an existing or new network marketing company C1 and a subordinate network marketing operator C2 or a subordinate network marketing operator C3 (not shown) that perform network marketing with a specific product or item. In order to efficiently manage the network, and to quickly communicate, educate, and other welfare benefits and transparent benefits, an online / offline integrated network marketing support system 100 capable of electronic commerce online as shown in FIG. 1 is required. Shall be.

As shown in FIG. 2B, such an online / offline integrated network marketing support system 100 is different from a plurality of network marketing companies C1, P1, A1, ... and the operators C2, P2, A2 below. It is connected through the homepage and online shopping mall. That is, one network marketing company (C1) has its homepage and online shopping mall consisting of its IP address, domain name, and the other network marketing company (P1) has its IP address, homepage and online consisting of its domain name. You have a shopping mall.

A unique homepage and an online shopping mall using the online / offline integrated network marketing support system 100 are initially set up, maintained, and updated between an operator of the online / offline integrated network marketing support system 100 and a network marketing company.

In other words, the online / offline integrated network marketing support system 100 may be understood as a concept of a B-to-B portal site that comprehensively supports a plurality of network marketing companies C1, P1, A1, ... on-line / offline. have. In other words, the online / offline integrated network marketing support system includes a comprehensive online shopping mall system, an online content support system, and an offline marketing support system that can be e-commerce online, which cannot be developed by many small or new network marketing companies. Therefore, at the request of a plurality of network marketing companies, the homepage and the online shopping mall capable of electronic commerce are selectively displayed and provided.

As shown in detail in FIG. 2B, the online / offline integrated network marketing support system 100 of the present invention is broadly divided into an online e-commerce support service and system 120, an online content support service and system 140, and offline. Support service and system 160. The contents of each support service and system will be described later with reference to FIG. 3.

3A illustrates an online e-commerce support service and system, FIG. 3B illustrates an online content support service and system, and FIG. 3C illustrates an offline support service and system.

As shown in FIG. 3A, an online e-commerce support service and system 120 may be used by a network marketing company (reference numeral C1 of FIG. 2A) to perform a network marketing business using predetermined products and items. Homepage 121 that enables e-commerce online, Internet shopping mall 123 to display and sell products, electronic payment solution 125, webmail program 127, schedule management program 129, member management program 131 ), And other contents are collectively or selectively provided. Therefore, the network marketing company does not need to build a separate program development, database and system by using a specific program, according to the nature of their business, and can have an economically advantageous advantage. In addition, each program has been developed to be suitable for various network marketing companies, and thus has excellent compatibility.

Here, the homepage and the shopping mall of the company provided by the online / offline integrated network marketing support system 100 are shown as the homepage and the shopping mall unique to the company, and the administration authority of the homepage, the shopping mall, and the content is necessary. Therefore, it can be delivered to a network marketing company.

However, the online / offline integrated network marketing support system 100 may use one support system according to a request of a customer, so that registered or unregistered members belonging to the network marketing company may be integrated online / offline with the IP or domain name of the company. In the case of accessing the network marketing support system, by recognizing the IP or domain name entered by the visitor in advance and extracting and displaying the recognized homepage of the company from the database, one online / offline integrated network marketing support system is used. Many network marketing companies can build their own homepages and shopping malls.

In this case, it can be achieved by specifying an Internet connection path, a gateway, a DNS, or the like using currently known techniques.

As shown in FIG. 3B, the online content support service and system 140 refers to various contents such as news, stock information, insurance, games, entertainment, communication, education, and movies that are widely found in a general online portal site. The affiliates and the online / offline integrated network marketing support system operators are collectively contracted, and are provided collectively or selectively by linking to the homepage of the necessary network marketing company.

Therefore, each network marketing company only needs to select whether to display each content on its own homepage. Therefore, in the case of a network marketing company, it is possible to select and display only the contents necessary for its business and to use the link on its homepage without developing the contents and contacting other contents providers. Here, if the content that is currently used for free is paid in the future to generate income, of course, the profit will also be generated to the network marketing company and its individual business owners.

Of course, it should be noted that the development and discovery of various contents are continuously performed by the operator of the online / offline integrated network marketing support system 100.

As shown in FIG. 3C, an offline support service and system 160 is an operator of an online / offline integrated network marketing support system 100 for a number of network marketing companies, including department stores, large discount marts, franchises, and membership operators. And affiliated with a merchant, and when a member of a network marketing company performs commerce using the merchant offline, by signing an agreement such as a distribution method of revenue, a payment method of profit, and the like, the online / offline according to the present invention. It can be used to generate revenue for network marketing companies and individual operators that have joined the integrated network marketing system.

4 is a diagram schematically illustrating an operation process of an online / offline integrated network marketing support system according to the present invention. In FIG. 4, the operator of the network marketing support system 100 comprehensively provides and supports online e-commerce, online content, and offline commerce to a network marketing company subscribed to the network marketing support system as described above. do.

Hereinafter, a network marketing support method will be described in detail with reference to FIG. 5.

The operator of the online / offline integrated network marketing support system 100 described in detail with reference to FIGS. 1 to 3 requests and discusses the development of an online shopping mall capable of homepage and electronic commerce from an existing or new network marketing company (S10). After that, the homepage and online shopping mall suitable for the characteristics of the network marketing company are produced. In this case, the network marketing company may select a necessary program and content.

Next, the homepage and the online shopping mall having a unique IP address and domain name of the network marketing company are opened (S20). At this time, the design of homepage, IP address, domain name and product registration are regulated to suit the characteristics of the company, but necessary electronic payment server, mail server, backup server, firewall server, database, etc. are integrated online / offline network marketing. Support systems will be used in common.

The completed homepage and online shopping mall are continuously maintained (step S30). At this time, the Q & A and the bulletin board may be managed by the operator of the online / offline integrated network marketing support system, but an administrator function is required. As such, it can be delivered to a network marketing company.

As shown in FIG. 3B, the operator of the online / offline integrated network marketing support system continuously develops additional contents or additional services of member companies, and enters into an agreement with other member companies to add them (S40).

The operator of the online / offline integrated network marketing support system 100 continuously develops the offline support service as shown in FIG. 3C, so that the network marketing company can jointly use the service (S50).

As described above, according to the online / offline integrated network marketing support system and method according to the present invention, by providing an online support system, it is advantageous in terms of time and economy than a network marketing company to build its own homepage and online shopping mall. Has an advantage.

In addition, in performing network marketing, the network marketing company provides an online support system and an online content support system, thereby enabling high-efficiency online at low cost and improving the profit structure between network marketing providers. Significant effects can also be achieved on external image enhancement.

On the other hand, the network marketing company does not have to invest any cost and time in online program development, content development, etc., and through the offline support system, it is possible to expand the business and improve the profit structure.

Claims (10)

In the online / offline integrated network marketing support system, A number of network marketing companies that provide sales or services of existing or new products, using online and / or offline human networks; Providing an appropriate online homepage and an e-commerce Internet shopping mall for the network marketing company, seamlessly connecting the network marketing company and individual operators belonging to the network marketing company, and supporting online and offline network marketing. Offline, and Individual business owners and consumers who belong to each network marketing company Online / offline integrated network marketing support system, characterized in that consisting of. 2. The online / offline integrated network marketing support system according to claim 1, wherein the online / offline integrated network marketing support system comprises an online support system, an online content support system, and an offline support system. The system of claim 1, wherein the online / offline integrated network marketing support system comprises an electronic payment server, a mail server, and a purchase / directory server. Online / offline integrated network marketing support system comprising a backup server, firewall server, a plurality of databases. According to claim 2, wherein the online support system is a network marketing, such as a homepage consisting of the IP address and domain name of an independent network marketing company, an e-commerce online shopping mall, an electronic payment solution, a schedule management program, a membership management program, a webmail program, etc. Online / offline integrated network marketing support system, characterized in that it selectively provides the components required for. According to claim 2, wherein the online content support system, a variety of content, such as news, securities information, insurance, games, entertainment, communication, education, movies, etc. and the affiliates and online / offline integrated network marketing support system operators collectively Contractual, online / offline integrated network marketing support system, characterized in that provided by linking to the homepage of the network marketing company as needed or collectively. According to claim 2, wherein the offline support system, the operator of the integrated online / offline network marketing support system 100 for a number of network marketing companies, the department stores, large discount marts, franchises, membership operators on the offline to the merchant When a member of a network marketing company conducts commerce using the affiliated store offline, a contract is concluded such as a method of distributing profits and payment of profits, thereby generating profits of network marketing companies and individual businesses. An online / offline integrated network marketing support system, characterized by being made available. 2. The electronic payment server, mail server, purchase / directory server of claim 1, wherein a plurality of integrated network marketing companies are employed. Online / offline integrated network marketing support system characterized by jointly using backup server, firewall server, and multiple databases. In the online / offline integrated network marketing support system consisting of an online support system, an online content support system, and an offline support system, A number of network marketing companies that provide sales or services of existing or new products, using online and / or offline human networks; Providing an appropriate online homepage and an e-commerce internet shopping mall suitable for the network marketing company, seamlessly connecting the network marketing company and individual operators belonging to the network marketing company, and supporting online and offline network marketing. Offline, and Individual operators that belong to their respective network marketing companies and are both consumers and operators Online / offline integrated network marketing support system, characterized in that consisting of. 10. The system of claim 8, wherein the online / offline integrated network marketing support system comprises an electronic payment server, a mail server, and a purchase / directory server. Online / offline integrated network marketing support system comprising a backup server, firewall server, a plurality of databases. In the online / offline integrated network marketing support method, Receiving an order from a network marketing company to develop an internet shopping mall suitable for the company and capable of independent homepage and e-commerce, An online support service step for smoothly connecting the network marketing company and individual operators belonging to the network marketing company, opening the homepage and the e-commerce Internet shopping mall, which supports offline and online network marketing; An online content support service step of adding or selecting appropriate content to the homepage and the internet shopping mall, and The operator of the integrated online / offline network marketing support system joins department stores, large discount marts, franchises and membership operators to affiliates for a number of network marketing companies, and members of the network marketing company use the merchants offline. , The offline support service phase, whereby an agreement is made on how to provide bonus points for commerce, so that it can be used. Online / offline integrated network marketing support method, characterized in that consisting of.