KR20020092846A - A location advertisement technique and device which uses GPS - Google Patents

Abstract

PURPOSE: An advertisement displaying method and terminal is provided to previously store geographic coordinate data relevant to specific buildings or advertisements, and to automatically output corresponding advertisements and image or voice data via a terminal if the terminal approaches a specific position. CONSTITUTION: The method comprises steps of initializing each device of a terminal if the terminal is switched on, periodically performing a coordinate calculation of a current position by using data received from a GPS(Global Positioning System) and mobile data sensed by a gyro sensor, calling data on advertisement positions near the calculated data, determining if corresponding advertisement is output, offering the advertisement via a speaker, a bell, an LED or an LCD, performing a coordinate calculation of a current position based on the GPS data, outputting forcefully advertisements in a case that advertisement has never been displayed for a set period, and storing current position data at a memory if the current position data is externally input.

Description

A location advertisement technique and device which uses GPS}

The present invention is to increase the effectiveness of the advertisement by exposing the advertisement of the designated company in a specific region through the GPS terminal device mounted on the mobile object, and to implement an effective marketing.

In the past, advertisements in a particular area have been used to focus on visual methods using paper, broadcast, banners, and the like, which not only ruin the appearance of the street, but also give consumers a sense of rejection, thereby reducing the effectiveness of the advertisement. On the other hand, there is a sequential advertising technique that comes out of the rectified announcement on the bus, but there is a problem that it does not bring a long-term effect to consumers due to the problem of repetitive voice playback.

In the present invention, by installing a GPS receiver, a voice, and a video terminal device in a vehicle, the user can directly identify the visual advertisement and hear the corresponding advertisement by advertising a specific advertisement in a specific area in the form of location information when moving or approaching a specific point. It aimed at the method and terminal equipment, and miniaturization and low-cost production of terminal equipment was made to do the best for the spread of device diffusion, prevention of automobile accidents, compliance with traffic safety laws, and advertising means for doubling company advertisement.

The technical problem to be achieved by the present invention is the current position reading technology of the moving object, the advertising point database construction technology, voice and image issuing technology, if the advertisement is not issued within a certain time, the forced issuing technology using the TIME circuit, the position coordinates through the Internet DB construction technology.

In order to read the current position of the moving object, a method of data correction by a gyro sensor is prepared in order to extract the longitude and latitude coordinate values by GPS, and to correct GPS errors and errors.

In order to construct the advertising point database, the 16-bit CPU and non-volatile memory are used to store the coordinates of the longitude and latitude of the alarm point at all times, and when the user wants to input arbitrary data, the user is stored on the device. Command button, communication port when updating data stored in nonvolatile memory,

For voice and video announcements, use a voice speaker, alarm bell, LCD display, LED text generator, etc.

Forced issuance using the TIME circuit is a technology for forcibly issuing an advertisement when the mobile body does not issue the advertisement at any time within a predetermined time, and calculates the advertisement time data outside a specific advertisement point to issue the advertisement.

The position coordinate DB construction technology through the Internet is a method that allows the user to easily input data such as advertisement point information, longitude and latitude coordinate values and voice information, etc. into a DB by using a graphical user interface (GUI). Apply to each.

1 is a block diagram of an embodiment of the present invention

2 illustrates a logic flow of an advertisement exposure method according to an embodiment of the present invention.

Figure 3 illustrates logic for storing a particular point coordinate value in one embodiment of the present invention.

4 is a diagram showing an example of a data format of an advertisement point coordinate value according to an embodiment of the present invention;

<Description of Signs of Major Parts of Drawings>

A. GPS receiver B. antenna

C. Gyro Sensor D. CPU (microprocessor)

E. Flash Memory F. Save coordinate value command switch

G. Voice Save Command Switch H. Communication port

I. Voice synthesizer J. TIME circuit

K. Alarm bell L. LED lamp

M. LCD Display LED subtitle generator

P. Voice Speaker

The present invention has a configuration as shown in Figs. 1 and 2 as a means of automatically notifying the user of the proximity to a particular advertisement point and exposing the advertisement.

The GPS receiver A is a device that collects geographic coordinates (longitude and latitude coordinate values) for the current position of the moving object.

Gyro sensor (C) is a device that provides auxiliary information for minimizing the GPS reception disturbance, geographic information error range during urban operation.

The CPU D is a device for performing a logical operation by comparing the current position coordinate values input from the GPS receiver A and the gyro sensor C with the advertisement point coordinate values stored in the nonvolatile memory E.

The nonvolatile memory E stores the coordinate values and data attributes of the advertisement point, and when data update by the current coordinate value storage command switch F, the voice storage command switch G, and the communication port H occurs, A device that stores new data values.

The communication port H is an external data input / output device of the system.

The voice synthesizer I is a device that generates various multimedia data commanded by the CPU as voice and sound.

The TIME circuit J is a device having an operation and a relay function for forcibly issuing an advertisement when an advertisement is not issued within a predetermined time.

In addition, as an auxiliary device for notifying the advertisement and the location point is an alarm bell (K), LED lamp (L), LCD display (M), LED subtitle generator (N).

The storage command switches F and G are devices for forcibly storing the current coordinate values received by the GPS desired by the user in the nonvolatile memory E. FIG.

The actual flow of the apparatus is described by taking the logic flow diagram of FIG. 2 as an example.

I. When the device is powered on, after the initialization of various devices such as the CPU (D) and the GPS receiver (A), the CPU (D) refers to the GPS reception information of the current coordinates and the movement information of the moving object by the gyro sensor (C). To perform the exact coordinate calculation each time.

II. At the same time, the CPU D logically determines whether to advertise by calling the data values of the advertisement points close to the operation result value from the nonvolatile memory E.

III. If it is determined that the moving object is close to the expected advertisement position point, the advertisement is issued by means such as voice speaker P, bell K, LED L, LCD M, LED character generator N, and the like. Return to Section I after the advertisement is issued.

Ⅳ. The CPU D performs a coordinate value (longitude and latitude) calculation on the current position with reference to the GPS reception information each time.

Ⅴ. If the advertisement has never been issued within the designated time period, the advertisement is forcibly issued by the computing device of the TIME circuit J. After that, the TIME circuit (J) is reset and returns to section I.

Ⅴ. When the command to save the current position value is input from the external switch F, the result value of Clause IV is stored in the nonvolatile memory E. Then return to paragraph I.

By installing the GPS receiver, voice, and video terminal device in the vehicle in the above manner, the relevant advertisement is advertised in the form of location information when moving or approaching a specific point, thereby exposing the information that the user does not recognize at the specific location in the form of advertisement. As a method of imprinting a specific corresponding product on visually and aurally, it is possible to increase the effectiveness of the advertisement and to conduct highly efficient marketing by inducing the user to accept the advertisement as geographic information without objection.

Existing outdoor advertising methods have been consistent advertising techniques that rely on visual effects such as banners, advertisements, neon signs, etc., and have appropriate advertising effects such as damage, neglect, and theft caused by being left on the street and harming the appearance of the surrounding environment. The disadvantage is that it is difficult to see. On the other hand, as an alternative method of outdoor advertising, there is a voice information system except for broadcasting, such as a guide information system in a bus, a promotion advertisement through a microphone and a speaker, but this also has a problem of noise pollution.

The present invention is a miniaturized device composed only of a GPS receiver, a CPU, and a memory, and uses a storage command switch, a specific information exposure switch, a communication port, and the like to send an advertisement in the form of geographic information at a specific advertisement point so that the user is unconscious. By accepting advertisements without reluctance, it can increase the effectiveness of advertisements and give more active marketing effect by using sight and hearing. In addition, it has the effect of a new advertising media by guiding the user with a variety of location information, such as cultural information, government office location information in addition to the advertisement DB.

In the above described preferred embodiments of the present invention based on the accompanying drawings, it will be understood that various modifications and variations are possible within the scope of the appended claims by those skilled in the art.

Claims (5)

Location advertising technique using GPS receiver that exposes the corresponding advertisement while approaching a specific advertisement point by comparing the current position coordinate value of the moving object with the position coordinate value of specific points stored in the memory device using the GPS receiver. The advertisement terminal apparatus of claim 1, wherein the advertisement is exposed at a specific advertisement point at the current location. The advertisement terminal apparatus according to claim 1, wherein a memory device for storing a position coordinate value relating to an advertisement position point is driven in a nonvolatile memory. The advertisement terminal apparatus according to claim 1, wherein the current coordinate value of the user can be stored together with the voice in the internal memory of the device by an external command through a GPS receiver. The advertisement terminal apparatus according to claim 1, wherein if the specific location advertisement point cannot be issued at any time within a predetermined time, the advertisement recording device is forcibly issued by the TIME recording circuit.