KR20020072405A - The method and system for internet electronic commerce by offline media linked with internet - Google Patents

Abstract

PURPOSE: A system and a method for an Internet electronic commerce are provided to inform usage details collectively by collecting each usage detail of member cards according to clients. CONSTITUTION: A relay server performs a service registration with respect to member companies previously, collects card usage detail contents according to clients of a registered member company, and collects commodity advertisement information of member stores according to member companies(1). The relay server classifies card usage details according to clients and extracts an advertisement of commodities interested by clients(2). The relay server issues off-line media according to clients including card usage details, interested commodity advertisement according to clients, and on-line connection information(URL) of member companies and member stores(3). A client who received the issued off-line media operates one's off-line medium through a client computer(4). Card usage details of the client and an interested commodity advertisement are displayed on the client computer(5). If a specific site connection request is generated from the client computer(6), the relay server obtains an identification code and a code of the client who requests a site connection and performs a certification with respect to the obtained identification code and the code(7). The relay server decides a service available or not with respect to the client through the certification and interfaces a site page of a connected requested member company or a site page of a specific member store to the client computer(8).

Description

The method and system for internet electronic commerce by offline media linked with internet}

The present invention relates to a method and system for providing an internet commerce service through a combination of online and offline, and in particular, by issuing an offline medium and registering with a consumer and member companies (credit card company, mobile communication company, home shopping company, affiliate store, etc.) The present invention relates to a system and method for internet e-commerce through a comprehensive web-linked offline medium that allows transactions of all businesses that regularly provide relevant information to members.

Computer communication, which has been continuously developed, has contributed greatly to the development of mobile communication technology and to make the world a global village, and is leading the information and communication industry by being combined with high-speed information and communication technology.

As the Internet has been limited to wired networks to wireless networks, demand for his services will increase day by day. Technology development for him is also developing rapidly.

In particular, the Internet connects servers that are central to each network in the world, enabling education, meetings, care, and commerce anywhere, anytime, anywhere.

E-commerce over the Internet is of interest to companies around the world. Commerce over the Internet has attracted much attention in that it is not limited by time and space.

Electronic commerce via the Internet is convenient and time-saving for consumers because it is not limited to time, place and distance, and processes all processes of selling / purchasing, payment and delivery online. In addition, the Internet provides companies with a cost-effective, low-cost, high-efficiency promotion that reduces the distribution process.

However, more differentiated Internet services are required in order to maximize corporate value, prevent customer churn, attract excellent customers, and activate prospects.

For example, a credit card company's Internet service, in order to receive customer service through a credit card company's Internet, customers access each credit card company's Internet site, and receive their own card usage and other card company's announcements. I had to check. In other words, when a customer had credit cards of two or more different card companies, they had to access two or more credit card company sites to check card usage data over the Internet.

The following is an example of the Internet service of merchants of a particular credit card company. Since each merchant operates an independent Internet site, the merchants can view the product advertisements only when the customer accesses each merchant's Internet site.

In addition, in the operation of internet sites of merchants aiming to sell products, each merchant is providing product advertisements through multi-dimensional three-dimensional designs through internet sites, thereby maximizing corporate value and attracting a large number of customers. . In particular, by using the virtual reality technology to provide the actual product design through the Internet, the customer feels like coming to a real store.

However, in this case, from the point of view of the merchants who need to advertise various products, since the data capacity of advertisements placed on the Internet site is too large, it is difficult to transmit all the product advertisement data to the connected client's computer.

In other words, it takes a long time for a customer to try to access a particular merchant's Internet site. This is a major cause of customer churn in recent years that demands fast internet service.

An object of the present invention is to devise in view of the above points, Internet e-commerce system through a web-linked offline media that collects each usage history of each member card used by each customer, and informs them in a batch; Provide a method. In addition, it provides an Internet e-commerce system through a web-linked offline media that provides the use of various membership cards and information for each customer through offline media issuance.

A second object of the present invention is to provide online product advertisements of affiliates of each member company through an offline medium such as a CD-ROM, and through the online connection information (URL) of each affiliated store inserted in the offline medium. The present invention provides a system for realizing an Internet e-commerce system and method through a web-linked offline medium that enables online product purchase as a connection relay.

The third object of the present invention is an Internet e-commerce system through a web-linked offline medium that directly connects to a customer's member company (members in charge of the merchant to purchase a product) when purchasing a product through member companies' Internet sites and Provide a method.

1a to 1b is an overall configuration diagram showing an Internet e-commerce system through a web-linked offline media according to the present invention.

2 is a flowchart showing an internet e-commerce relaying procedure according to the first embodiment of the present invention.

3 is a flowchart showing an internet e-commerce relaying procedure according to a second embodiment of the present invention.

4A to 4B are flowcharts illustrating an internet e-commerce relaying procedure according to a third embodiment of the present invention.

* Description of symbols on the main parts of the drawings *

10: customer computer 20: relay server

30: member company server 40-42: merchant server

The characteristics of the Internet e-commerce method through a web-linked offline media according to the present invention for achieving the above object is to collect the usage history and notification information for each customer of registered members, the product of each member of the member companies A first step of collecting advertisement information; A second step of issuing a customer-specific offline medium including the collected information and further including online connection information (URL) of the corresponding member companies and affiliated stores which provided the collected information; As a specific customer is required to access a site using the online connection information of the published offline medium, a third step of providing a site page of a corresponding member company or a site page of a corresponding merchant to a computer of the customer is provided.

After the third step, it is preferable to further include the step of accumulating the number of times the customer access to the merchant site through the offline medium to the merchant. In addition, by logging on / off analysis of a customer accessing a specific merchant site through an offline medium, it is desirable to measure and manage the time the customer stayed at the connected merchant site.

In the third step, as the site access is requested from the customer, the client acquires the identification code and password of the customer, authenticates the obtained identification code and password, and determines whether the service is available to the customer. After that, it is preferable to provide the site page of the corresponding member company or the site page of the corresponding merchant to the customer's computer.

After the third step, when the customer requests the purchase of a specific product through the site page of the specific merchant provided to the customer computer, a purchase order written by the customer is sent to the merchant site, and the merchant It is preferable to relay the purchase settlement with the member company. In particular, in order to relay the purchase and payment between the merchant and the member company, the merchant unique number provided from the merchant, the business registration number of the merchant, its merchant name / address, sales name and price, and temporarily confirmed through the customer authentication And temporarily store the customer's membership card number, expiration date and authorization number provided from the member company, and generate a membership purchase slip containing the temporary stored items, a product sale date and signature data transferred from the customer computer. The purchase and payment relay is completed by transmitting the generated member purchase slips to the affiliated stores and the member companies, respectively.

Meanwhile, a first step of collecting product advertisement information and publication information necessary for a magazine of member companies and affiliated stores, and online connection information of the corresponding member companies and corresponding affiliated stores including the collected information and providing each collected information A second step of issuing an offline medium including (URL); a third step of providing an offline magazine and advertisements of each member company and its affiliates to the customer's computer; And providing a merchant site page to the customer's computer.

Features of the Internet e-commerce system via a web-linked offline medium according to the present invention for achieving the above object, the computer of the customer; A server of a member company which has issued a card held by the customer; Servers of affiliates of the member company; Collecting the member card usage history of the customer from the member company server, and selectively collects the product advertisement of interest of the customer among the product advertisements of the merchants, each of the collected them and the member company server and the merchant server It consists of a relay server for issuing an offline medium containing the online connection information (URL).

The customer computer drives the issued offline medium, displays information contained in the offline medium according to the drive, and subsequently, when the customer requests access to a site to a specific server, the customer's preregistered customer. It is preferable to transmit an identification code and a password to the relay server. Accordingly, it is preferable that the relay server acquires an identification code and a password of the customer transmitted from the customer computer according to the operation of the offline medium, and performs authentication to determine whether the service is available to the customer.

The merchant servers, when purchasing a product using the member card of the customer, requests the card approval to the member company server for the confirmation of the customer, the positive card approval of the member company server is obtained for the card approval request In the case of requesting the signature data to the customer computer, and as the signature data is transmitted from the customer computer, it is preferable to transmit the payment details for the purchase of the product to the member company server. Accordingly, the member company server stores the product purchase payment details transmitted from the affiliated server servers, and stores the product purchase payment details for each customer, including the member card use history for each customer including the stored product purchase payment details for each customer, and the announcement server. It is desirable to deliver at regular intervals.

The relay server issues a CD-ROM as an off-line medium for each customer, and on the issued CD-ROM, to the respective servers as online connection information of the member company and respective affiliate stores of the member company. It is preferable to insert hypertext having a hyperlink of. Accordingly, when the customer clicks on a specific hypertext of the CD-ROM to request access to a specific merchant site, the relay server transmits a parameter for measuring the number of customer connections to the merchant server. It is desirable to. The affiliated store server accumulates the transmitted parameters and stores and manages the number of times of connection for each customer.

The relay server includes the collected membership card usage history of the customer, product advertisements of interest selectively collected by the customer, and online connection information (URL) of the member company server and the affiliated server. It is desirable to have a database of customer-specific home pages. Accordingly, the relay server provides a home page of the databased customer to the customer computer after undergoing user authentication for the particular customer connected.

Hereinafter, a preferred embodiment of an Internet e-commerce system and method through a web linked offline medium according to the present invention will be described with reference to the accompanying drawings.

1A to 1B are overall configuration diagrams illustrating an Internet e-commerce system through a web-linked offline medium according to the present invention.

Referring to Figures 1a to 1b, the system of the present invention, the customer server 10, a relay server 20 for collecting the membership card usage history of the customer and selectively collects the product advertisements of member companies merchants and their relay And a database 21 for storing information collected by the server 20, a server 30 of the member company which issued the card possessed by the customer, and respective affiliated server servers 40 to 42 of the member company.

In particular, the relay server 20 collects the membership card usage history of the customer from the member company server, and selectively collects the product advertisement object of interest among the product advertisements of the merchant servers. And publishes an offline medium including the collected membership card usage information for each customer and product advertisements of interest for each customer, and online connection information (URL) of the member company server 30 and the affiliated server servers 40 to 42. . Here, the online connection information (URL) is an address for accessing the site to the member company server 30 or the affiliated server servers 40 to 42, and is embedded in hypertext having a hyperlink. In addition, a mass storage medium such as a CD-ROM is used as an offline medium.

The customer computer 10 drives the offline medium issued by the relay server 20. In response to the operation of the off-lime medium, the hypertext includes information included in the off-line medium, that is, membership card usage information for each customer and product advertisements and online connection information of affiliated stores. Then, when the customer requests access to the site to a specific server (member company server or specific merchant server), the customer's previously registered identification code and password are transmitted to the relay server 20. Accordingly, the relay server 20 acquires the identification code and the password of the customer transmitted from the customer computer 10 in accordance with the operation of the offline medium by the customer computer 10, and the service is available to the customer. Perform authentication to determine whether or not.

The following merchant servers 40 to 42, when a customer wants to purchase a specific product of each own merchant using a membership card, goes to the member company server 30 for confirmation of the customer (especially membership card inquiry). Ask for card authorization. If a positive card approval for the card approval request is obtained from the member company server 30, the client computer 10 requests the transmission of the signature data. Here, the signature data is data having the same function as a signature performed directly by the customer on offline, and is previously embedded in the customer computer 10 as one piece of software. Then, when the signature data is transmitted from the customer computer 10, the merchant server 40 to 42 transfers the payment history for the customer's purchase of the product to the member company server 30. Accordingly, the member company server 30 stores the product purchase payment history transmitted from the affiliated server servers 40 to 42 for each customer. The member company server 30 transmits the member card usage history for each customer, including the stored product purchase payment history for each customer, and announcements to the relay server 20 at regular intervals.

The relay server 20 then issues a CD-ROM as a customer-specific offline medium as described above. In particular, the relay server 20 is the online connection information of the member company and the merchants that perform payment approval of the membership card and payment with the bank, the hyper to each server (30, 40 ~ 42) Insert the hypertext with the link into its issued CD-ROM.

When a customer clicks on a specific hypertext of a CD-ROM issued to the user and requests access to a specific merchant site, the relay server 20 sets a parameter for measuring the number of customer accesses to the merchant server ( 40 to 42). Accordingly, the affiliated server servers 40 to 42 accumulate the transmitted parameters and store and manage the number of times of connection for each customer. Eventually, each merchant stores and manages the number of accesses for each customer and uses them as marketing data.

As another example, the relay server 20 may collect collected member card usage information for each customer and product advertisements of interest for each customer, and each online connection information (URL) of the member company server 30 and the affiliated server servers 40 to 42. Rather than issuing offline media containing), the customer's home page is databased online.

That is, the collected membership card usage history of the collected customer, product advertisements of interest selectively collected by the customer, and each of the online connection information (URL) of the member company server 30 and the affiliated server servers 40 to 42 are included. In other words, it is a database of customer-specific home pages. In this case, the relay server 20 provides the customer computer 10 with the database home page of the customer after the user authentication for the specific customer connected.

The following describes a member e-commerce relaying procedure according to the configuration and operation of the system. The following procedures further describe the operation of system components not described above.

2 is a flowchart illustrating an internet e-commerce relaying procedure according to a first embodiment of the present invention.

Referring to Figure 2a, the relay server performs a service registration for the member companies in advance. And collects the card use history information for each customer of the registered member company, and collects the product advertisement information of the merchants for each member company (1).

Next, the relay server classifies card usage history for each customer and extracts advertisements of products of interest for each customer (2).

In addition, the relay server issues a customer-specific offline medium that further includes card usage history, product interests advertisements of each customer, and online connection information (URL) of the corresponding member companies and affiliated stores that provided each collection information (3). .

The customer who has received the issued offline medium drives his / her offline medium through the customer computer (4). Accordingly, the customer's computer displays his / her card usage history and interest product advertisements (5).

Subsequently, when a specific site connection request is generated from the customer computer (6), the relay server acquires the identification code and password of the customer who requested the site connection, and authenticates the obtained identification code and password. (7). Eventually, through the authentication, the relay server determines whether the service is available to the customer, and then interfaces the site page of the member's requested or the site page of the specific merchant to the customer's computer (8).

Referring to FIG. 2B, the relay server performs service registration for member companies and affiliated stores in advance. And collect the product advertising information of the registered member companies and merchants (S1).

Next, the relay server issues a customer-specific offline medium further including product advertisements of the member companies and affiliated stores and online connection information (URL) of the corresponding member companies and affiliated stores which provided respective collection information (S2).

The customer who has received the issued offline medium drives his / her offline medium through the customer computer (S3). Accordingly, product advertisements and offline magazines of member companies and merchants are displayed on the customer computer (S4).

Subsequently, in the case where a specific site connection request is generated from the customer computer (S5), the relay server interfaces the site page of the partner company that has been requested to be directly connected to the customer computer (S6).

The following FIG. 3 shows a product purchase procedure for a case where a site page of a specific merchant is interfaced to a customer computer after the procedure of FIG. 2 described above.

3 is a flowchart illustrating an internet e-commerce relaying procedure according to a second embodiment of the present invention.

Referring to FIG. 3, in response to a specific merchant access request of the customer, the relay server interfaces a web page of the corresponding merchant site to the customer computer (S10). Here, the relay server transmits a parameter for measuring the number of customer connections to the affiliate server according to a specific affiliated store connection request of the customer, and the affiliate server accumulates the number of connections of the customers.

Thereafter, the merchant server performs user authentication of the connected customer (S11). This is the case where the customer's identification code / password for accessing the site to the relay server is different from the customer's identification code / password for accessing the site to the merchant server. If they are the same, user authentication at the merchant server is omitted. It's okay.

Next, when the merchant server requests to purchase a specific product from the authenticated customer (S12), the member server checks the customer through the membership card inquiry to the corresponding member company server (S13).

The merchant server requests the signature data from the customer computer when the customer who requests the purchase of the product is a customer who can purchase and pay using the membership card (S14).

When the signature data is transmitted from the customer computer, and the customer's payment for the product purchase is approved (S15), the merchant server selling the product transmits the payment details for the product sale to the member company server and the customer computer (S16). .

Later, in the off-line, the courier confirms payment completion online and delivers the product to the customer's address.

In the procedure of FIG. 3 described above, the merchant server does not accumulate the number of accesses of the customers, and the relay server receives and accumulates the parameters for measuring the number of customer accesses for each merchant from the customer computer and stores the accumulated value in the merchant server. It can be implemented to provide.

In the procedure of FIG. 3, the merchant server analyzes the log on / off of the customer according to the user authentication for the connected customer, and measures and manages the time spent by the customer at the connected merchant site.

4A to 4B are flowcharts illustrating an internet e-commerce relaying procedure according to a third embodiment of the present invention.

Referring to FIG. 4A, the relay server performs service registration for member companies in advance, requests a card usage history for each customer from the registered member company, and requests product information from various affiliates of the registered member company (S20). ).

Accordingly, the relay server collects card usage history and announcements for each customer from the member companies, and collects product advertisements from various affiliates of the member companies (S21).

Subsequently, the relay server classifies the card usage history by customer, extracts advertisements of products of interest to the customer, processes the data for each customer, and executes the CD-ROM magazine to be applied both online and offline simultaneously. Generate data (S22). Here, the CD-ROM magazine data is one customer-specific data, which includes card usage history of each customer, advertisements of products of interest of the customer, and online connection information (URL) of the corresponding member companies and affiliated stores that provided each collection information. Data.

First, when the CD-ROM magazine data is applied offline, the relay server issues a CD-ROM magazine including the CD-ROM magazine data (S27).

If a hyperlink request for accessing a specific site is generated from the client computer through the operation of the issued CD-ROM magazine (S28), the relay server connects to the site page of the member company requested or the site page of the specific merchant. It performs (S29).

When the following CD-ROM magazine data is applied online, the relay server may display the collected membership card usage history of the customer, the product advertisements of interest of the customer, and each online connection to each member company server and the merchant server. Information (URL) is included, and the home page for each customer is made into a database (S23).

When the next client computer requests access to the relay server (S24), the relay server performs user authentication for the customer (S25).

At this time, if the user authentication is successful, the relay server interfaces the corresponding home page of the database customer to the customer computer (S26).

The following will be described with reference to FIG. 4B.

The relay server provides the membership card usage history of the customer connected to the customer, the products of interest purchase of the customer, and merchants selling the product (S30, S31).

If a purchase request for a product sold at a specific merchant is generated from the customer computer (S32), the relay server sends a purchase order written by the customer to the site of the corresponding merchant server (S33, S34).

Subsequently, the relay server relays the purchase settlement with the affiliated store and the member company (S35). More specifically, the relay server receives the merchant's unique number, the merchant's business registration number, the merchant's name / address, the sales name and the price from the merchant, and the member's member card number, the expiration date and the authorization number from the member company. Receive. Subsequently, a member purchase slip including a product sales / purchase date and signature data transmitted from the customer computer is generated in the contents received from each of the affiliated stores and member companies, and the member is generated to the merchant server and the member company server and the customer computer. Notify each delivery slip (S36).

According to the Internet e-commerce system and method through the web-linked offline medium of the present invention described above, mass product advertisements of member companies are issued as offline media, so that only the product purchases required by customers are performed online. This overcomes the limitations of online data transfer, which was an obstacle to the operation of each merchant's site. As a result, large-scale promotions and various three-dimensional product advertisements are possible, and the marketing effect is maximized, thereby helping to improve customer satisfaction and corporate competitiveness.

In addition, according to the present invention, since the usage history of each member card is collectively sent out through a single medium for the customer who uses several member cards, customer-oriented service is realized. In addition, the use of community services, events, and customer centers of each member company enables direct connection relaying to each of them, thereby providing a higher level of customer satisfaction service.

In addition, according to the present invention, when a product purchase is made on the member company member's Internet site, the purchase payment with the member company of the customer is directly connected, so that the customer satisfaction through rapid purchase, sales increase of the card company merchants and expansion of card use Induce.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

Claims (18)

A first step of collecting usage history and announcement information for each customer of registered members and collecting product advertisement information of the member companies; A second step of issuing a customer-specific offline medium including the collected information and further including online connection information (URL) of the corresponding member companies and affiliated stores which provided the collected information; The third step is to provide a site page of the corresponding member company or a site page of the corresponding affiliated store to the customer's computer as a request for access to the site using the online connection information of the published offline medium is required from a specific customer. Internet e-commerce method. The method of claim 1, wherein after the third step, And accumulating the number of customer accesses to the affiliated store site through the offline medium and providing the accumulated number of customer accesses to the affiliated store. The method of claim 2, wherein the log-on / off analysis of a customer accessing a specific merchant site through the offline medium measures and accumulates and manages the time the customer stays at the connected merchant site. . The method of claim 1, wherein the third step, As the site access is required from the customer, the customer obtains the identification code and password of the customer, authenticates the obtained identification code and password, determines whether the service is available to the customer, and then visits the member company's site. An Internet e-commerce method comprising providing a page or a site page of a corresponding merchant to a computer of the customer. The method of claim 1, wherein after the third step, When a customer requests a purchase of a specific product through a site page of a specific merchant provided to the customer computer, a purchase order written by the customer is sent to the corresponding merchant site, and the purchase settlement between the merchant and the member company is made. Internet e-commerce method characterized in that the relay. The method according to claim 5, wherein the merchant store unique number provided from the affiliated store, the business registration number of the affiliated store, its affiliated store name / address, sales name and price for temporary purchase and relay between the affiliated store and the member company, Internet e-commerce method characterized in that temporarily stored through the customer authentication and the member card number and expiration date and authorization number of the customer provided from the member company. 7. The method of claim 6, further comprising: generating a member purchase slip including the temporary stored items and the date of merchandise sale and signature data transferred from the customer computer, and delivering the generated member purchase slip to the merchant and the member company, respectively. Internet e-commerce method characterized in that the purchase payment relay is completed. A first step of collecting product advertisement information and publication information necessary for the magazines of the member companies and corresponding affiliated stores; A second step of issuing an offline medium including the collected information and including online connection information (URL) of the corresponding member companies and affiliated stores which provided each collected information; A third step of providing an offline magazine and advertisements of respective member companies and corresponding affiliate stores to the customer's computer; And a fourth step of providing a corresponding member company or a corresponding merchant site page to the customer's computer if the customer wants to access the site. The customer's computer; A server of a member company which has issued a card held by the customer; Servers of affiliates of the member company; Collecting the member card usage history of the customer from the member company server, and selectively collects the product advertisement of interest of the customer among the product advertisements of the merchants, each of the collected them and the member company server and the merchant server Internet e-commerce system comprising a relay server for issuing an offline medium containing the online connection information (URL). 10. The method of claim 9, wherein the customer computer runs the issued offline medium, displays information contained in the offline medium according to the driving, and subsequently, when the customer requests a site access to a specific server, The Internet e-commerce system, characterized in that for transmitting the identification code and the password of the customer registered in advance to the relay server. The method of claim 10, wherein the relay server acquires an identification code and a password of the customer transmitted from the customer computer according to the operation of the offline medium, and performs authentication to determine whether the service is available to the customer. Internet e-commerce system characterized by. The method of claim 9, wherein the merchant server, At the time of purchase of a product using the customer's membership card, requesting the card authorization to the member company server for confirmation of the customer, If a positive card authorization of the member company server is obtained for the card authorization request, requesting signature data from the customer computer; As the signature data is transmitted from the customer computer, the Internet e-commerce system, characterized in that for transmitting the payment history for the purchase of the product to the member company server. The method of claim 12, wherein the member company server, It stores the product purchase payment history delivered from the merchant server, divided by the customer, and stores the membership card use history and customer notices including the stored product purchase payment history for each customer, and delivers the announcements to the relay server at regular intervals. Internet e-commerce system, characterized in that. The method of claim 9, wherein the relay server, Issuing a CD-ROM as the off-line medium for each customer, having a hyperlink to each server as the online connection information of the member company and its affiliates on the issued CD-ROM (CD-ROM) Internet e-commerce system, characterized in that the insertion of the hypertext. 15. The method of claim 14, wherein, when the customer clicks on a specific hypertext of the CD-ROM to request access to a specific merchant site, the relay server sets a parameter for measuring the number of customer connections. Internet e-commerce system, characterized in that the transmission to the merchant server. The Internet e-commerce system of claim 15, wherein the affiliated store server accumulates the transmitted parameters and stores and manages the number of connections for each customer. The method of claim 9, wherein the relay server, The home of each customer, which includes the collected membership card usage history of the customer, the product advertisements of interest selectively collected by the customer, and online connection information (URL) of the member company server and the affiliate server. Internet e-commerce system, characterized in that the database page. The method of claim 17, wherein the relay server, And after passing through user authentication for a particular connected customer, providing the home page of the databased customer to the customer computer.