KR20020063997A - The method and stsyem of embodying a theme type bulletin board on website - Google Patents

Abstract

PURPOSE: A system and a method for supplying a theme bulletin board are provided for a user to read desired information only with one click by representing the information to every node listed on the bulletin board, and for an advertiser to perform a target marketing through the maximization of the advertisement effect by regularly changing the arrangement of an advertisement at the bulletin board. CONSTITUTION: The user and advertiser access a server system providing the theme bulletin board service, take the member authentication procedures, and receive the member authority from a member authentication unit(200-240). The user and advertiser enter the relevant information through a bulletin board and advertisement registration interface. The server system sorts and stores the inputted data to a relevant directory of a DB as the classification system. The posting and advertising data stored to the same directory are searched and extracted by a search module of a system operation unit(250). An output module of the system operation unit combines and posts up the posting and advertising data to the relevant theme bulletin board(260,270). The server system transfers the theme bulletin board mixing the posting with the advertising to a client system and the user reads the detailed information about the theme bulletin board. Also, the system operation unit randomly changes the place of the specified advertising at the theme bulletin board for attracting the interest of many users and achieving the maximization of the advertisement effect(280,285,290).

Description

The method and stsyem of embodying a theme type bulletin board on website}

The present invention relates to a method for providing a theme-type bulletin board of a website and a system therefor. More particularly, in providing specific information to an Internet user, the user can view in real time the specific information on the bulletin board desired by only one click. And, the bulletin board is to provide a theme-type bulletin board of the website to improve the target marketing and user convenience due to effective advertising effects by providing the user with a mixed theme of posts and advertisements and the same A system for

The Internet originated from the Alphanet, which began to share information related to the US Department of Defense and military research. In recent years, the Internet has been connected to numerous computer networks around the world with the explosive spread of computers. It becomes the medium of offer. The services provided by the Internet include e-mail service, Usenet News for exchanging information between users, FTP (File Transfer Protocol) for sending and receiving files between computers, Telnet for remote system login, and menu-based information retrieval. Various services such as gophers are provided. Recently, the popularization of the WWW (World Wide Web), which can link information on the Internet by using hypertext, and the integration of Internet services by the Web Is developing.

With the development of the web with the best user convenience among these internet services, the number of internet-connected networks and the number of internet users that are open to anyone without restriction of time and space are rapidly increasing. The establishment of websites with a commercial purpose to pursue the market is actively being made, and in particular, e-commerce, information retrieval and sites providing specific contents are rapidly spreading.

In order to collectively provide a plurality of information and services for each website as described above, a form of a bulletin board as shown in FIG. 4 is generally used, and scripts such as CGI (Common Gateway Interface) and ASP (Active Server Pages) are used. By linking with the database by using the user, the user can view the information, or by linking to a web page with a predetermined information is recorded so that the user can be linked when the user clicks the corresponding post on the bulletin board Make the information visible.

Conventional boards that provide information include a method of searching for information using a directory configured in a predetermined manner, and a method of searching for corresponding information having the same contents by inputting a query word. It is mixed and used. That is, the query search part continuously appears on the directory search screen so that the user can input and search the query with the searched results according to the directory method. Also, even with the search result of the information indicated by the query search method, It is configured to make a switch.

In the case of such a conventional bulletin board, in order to view a post that expresses the user's desired information, clicking a post menu linked with a database, and selecting a corresponding node expressing a brief description of the posts listed in the bulletin board, is linked with the node. The user can view detailed information on the posts, which is inconvenient to go through the process of clicking several times in order to see the information desired by the user, and the bulletin boards listed also allow the user to collect a lot of information. For simplicity, each node of the list expresses only the simple information and the name of the post. In order to see the information you want, you have to look at the detailed information. Only when the search because of a problem that you can search for desired information, there is a problem that causes inconvenience and loss of time.

On the other hand, due to the radical development of the web based on the Internet, the Internet is now taking the place as a media industry, which is why the advertising market, which is limited to conventional print, radio, and TV, is targeted to netizens. It is being extended to the Internet by using advertising methods. In particular, advertising on the Internet is cheaper than other media, and it is possible to advertise worldwide without being restricted by time and space. And as e-commerce is activated, it is attracting much attention from many companies.

In the conventional method of advertising using the Internet as described above, banner advertisements that allow a small window to appear at a predetermined position of a portal site or a popular site frequently accessed by netizens, such as a search site, are commonly used. It is a way to search for treasures by accessing the site, such as surfing advertisements on the treasure site (www.bomul.co.kr), and when the computer is turned on or off or when the computer is in the screen saver state. When the advertisement is displayed (Adgator) method is used.

In this conventional method, when a user searches for information or finds a treasure, the user exits the site immediately, and when the user does not use the computer directly, an advertisement is displayed so that the image delivery of the product becomes relatively weak. In addition, due to the on-screen constraints that the effect of the advertisement of product image delivery is not great, and the economic burden on the advertising cost, advertisements on web pages other than the homepage are used to target specific consumers such as netizens. There is a problem in that the effectiveness of the target advertisement is not properly manifested in practice.

The present invention has been made to solve the above-mentioned conventional problems, the user can select a bulletin board for providing a predetermined information on the website by the theme at the time of registration by mixing the posts and advertisements, each of the list of bulletin board By expressing the detailed information to be provided for each node, it is possible to provide the information to users who want to search the information with just one click to improve the user's convenience. Posted in a predetermined form according to the selection, and by changing the position on the bulletin board at regular intervals, the target advertising can be made at the same time to induce interest to users searching for information, so that the target marketing can be maximized by maximizing the advertising effect There is this.

In order to achieve the above object, a first step in which a user and an advertiser go through a member authentication procedure by accessing a server system that provides a theme board service through a client system connected to the Internet; A second step in which a member, who has been granted membership rights through the first step, inputs information through a post and advertisement registration interface and stores the information in a directory according to a predetermined classification system of the corresponding database unit; A third step of searching for and extracting post and advertisement data stored for each same directory by a search module of the system operation unit; The output module of the system operation unit is a fourth step of combining the post and the advertisement data extracted from the search module and posted on the theme board; It is to implement a method for providing a theme-type bulletin board of the website consisting of a fifth step of transmitting the output of the theme-type bulletin board mixed with posts to the client system connected to the Internet.

A client system unit comprising a terminal connected to a wired / wireless Internet, the web browser having a web browser for reading a predetermined web document through the Internet and outputting the web document in a form that a user can recognize; The server system is provided to provide a theme bulletin board service by forming a session with the client system unit and having a connection unit for connecting to the Internet, a member authentication unit for granting membership rights in association with a member information database unit, a search module and an output module. A server system unit comprising a system operating unit for controlling and an application program unit for executing a corresponding program under control of the system operating unit; Member information database unit for storing information about the member according to a predetermined classification system to authenticate the membership of the user connected to the server system unit, information about the post to be posted on the theme bulletin board according to the predetermined classification system It consists of a post database for storing, an advertisement database for classifying and storing based on the characteristics of the advertisement registered through the advertisement registration interface, and a theme board for storing the theme board according to a predetermined classification system. It is to implement a system that provides a theme board of the website characterized by.

1 is an overall block diagram constructed by one embodiment of the present invention

2 is a flowchart illustrating a process of registering sales information of a seller applied to the present invention.

3 is a flowchart illustrating a process of providing a theme bulletin board applied to the present invention.

4 is an exemplary view of a bulletin board constructed by one embodiment of the present invention;

5 is an exemplary view of a bulletin board constructed by another embodiment of the present invention.

Figure 6abcd is an illustration of a bulletin board according to the form of the advertisement to be applied to the present invention

7 is an exemplary view of a conventional bulletin board

* Description of Signs of Main Parts of Drawings *

User 2. Advertiser

3. Web browser 10. Server system part

11.Connection Member Certification Department

13. System Operations 13a. Search module

13b. Output module 14. Application department

20. Database system section 21. Member Information Database Department

22. Post Database 22a. Sales Information Database

22b. Purchasing Information Database 23. Advertisement database department

24. Theme Board Database

In the present invention, in providing the information to the user who wants to search for information on the Internet, the administrator on each node of the bulletin board of the list form that is linked to the database through a script such as Common Gateway Interface (CGI), Active Server Pages (ASP), etc. The detailed information provided by the user can be expressed in a batch. If the detailed information can not be expressed in one node, the user does not display the detailed information on the node by positioning the mouse point or clicking with the mouse. By displaying the information through the pop-up window, it is possible to reduce the time loss caused by information search compared to the case where the node expressing the detailed information linked by the link through the node expressing the brief information on the bulletin board of the conventional list format. Improve the convenience of users who want to search for information.

In addition, by allocating a predetermined area on the bulletin board for posting the advertisements requested by the advertiser as shown in Figure 4 when the advertisement registered in the form selected by the advertiser to mix the posts and advertisements to provide a bulletin board by theme, In order to induce interest of users searching for information and maximize the effect of advertisement through target advertisement, the position of the advertisement on the bulletin board is not fixedly arranged in a certain area, but the position varies randomly according to a certain period. When the position of the advertisement is changed, the form of the advertisement is changed differently so as to enable target marketing targeting a specific consumer.

Advertisements and posts according to the present invention are mixed as described above, the theme-type bulletin board to express the detailed information in a batch without connecting each node of the bulletin board is linked to various forms of e-commerce and active through the Internet and It can be provided on a bulletin board on an informational website. Especially, when used for a website that provides information on used goods for sale, which are well known as 'flea markets', 'marketplaces', etc. Information about the goods can be expressed in detail, and advertisements for the related goods can be assigned to a certain area on the same bulletin board as the post representing the goods sale information, so that target advertisements for specific consumers can be made possible. Providing revenue and additional services to users.

Hereinafter, with reference to the drawings will be described in detail the operation method for the theme-type bulletin board of the website constructed by one embodiment of the present invention.

FIG. 1 is a block diagram showing the entire structure of an embodiment of the present invention. FIG. 2 is a flowchart illustrating a process of registering sales information of a seller applied to the present invention. FIG. 4 is an exemplary diagram of a bulletin board constructed by an embodiment of the present invention, FIG. 5 is an exemplary diagram of a bulletin board constructed by another embodiment of the present invention, and FIG. FIG. 7 is an exemplary view of a bulletin board according to a form of an advertisement to be applied to, and FIG. 7 is a diagram illustrating a conventional bulletin board.

1 is an overall block diagram constructed by one embodiment of the present invention.

As shown in the drawing, in order to provide a theme-type bulletin board service in which posts and advertisements are mixed, a client system comprising a user 1 who registers and retrieves posts and an advertiser 2 who registers advertisements and a connection unit for data transmission and reception (11), the server system unit 10, the member information database unit 21, the post database unit 22, the advertisement database including the member authentication unit 12, the system operating unit 13 and the application program unit 14 It consists of the database system part 20 which consists of the part 23 and the theme-type bulletin board database part 24. As shown in FIG.

The client system unit has a device for transmitting and receiving data to and from the web browser 3 through a terminal such as a computer or a mobile phone connected to the wired / wireless internet. The post is registered, but composed of a general web page form of * .htm or * .html, the advertiser (2) registers the advertisement on the bulletin board, the general form according to the characteristics of the advertisement through the advertisement registration interface It can be composed of * .htm or * .html, which is a web page, * .jpg or * .gif, which is an image file type, and can be produced as a video according to the advertiser's choice. However, when the size of the advertisement is based on the post, it can be registered to be composed of the same size as the post or a predetermined multiple of the post.

The server system unit 10 includes a connection unit 11, a member authentication unit 12, a system operating unit 13, and an application program unit 14. The user 1 or the advertiser 2 of the client system unit connected to the Internet is provided. ) Is connected to the connection section 11 of the server system section 10 through the web browser 3, and then the member authentication section 12 links the member information database section 21 of the database system section 20 to the member. The system operating unit 13 executes a corresponding program of the application program unit 14 so as to receive and execute a user's command transmitted through the web browser 3 of the client system unit. To provide predetermined information to the theme through the bulletin board, the corresponding module of the database system unit 20 by running a script such as CGI (Common Gateway Interface), ASP (Active Server Pages) in the search module (13a) Approach the database unit to control the function of extracting data corresponding to the command and storing the input data or deleting and processing the data, and the advertisements set in the theme board in the output module 13b at random intervals. It is possible to target the advertisement through the theme board by running the program so that the location can be changed, and provide the schedule information to the user by appropriately combining the posts and advertisements corresponding to the predetermined theme board. The application program unit 14 allows a program used in executing the theme bulletin board service according to the present invention to be executed under the control of the system operating unit 13.

The database system 20 includes a member information database 21, a post database 22, an advertisement database 23, and a theme-type bulletin board database 24. According to the system, it is classified in the form of a directory or a category. The member information database unit 21 checks whether or not a user is granted a member right when the user accesses the server system unit 10 through the Internet. Information is stored according to a predetermined classification system, and the post database unit 22 stores information to be provided to a general user according to a predetermined classification system, or, in the case of a used goods sale site, with the sales information database 22a. It may be configured as a purchase information database (22b) to provide information on the goods to the other party, The advertisement database unit 23 classifies and stores the advertisement based on the characteristics of the advertisement of the advertiser registered through the advertisement registration interface, and the theme-type bulletin board database unit 24 stores the bulletin boards by theme in various forms. The output module 13a of the operating unit 13 allows the post and advertisement to be properly combined.

As described above, in providing predetermined information to Internet users, posts and advertisements are mixed, and by providing a theme-type bulletin board that can search the information collectively with only one click, user convenience and target advertisement are possible. In the following, a look at the process of providing used goods sale information and advertisements using the same by using a theme-type bulletin board through the system as shown in FIG.

2 is a flowchart illustrating a process of registering sales information of a seller applied to the present invention.

A user (hereinafter referred to as a seller) who wants to sell a predetermined product using the theme board according to the present invention in a site where he can search for used goods sale information is connected to the Internet through a web browser 3 of the client system unit. After accessing the server system unit 10 (100), the member authentication unit 12 receives member rights, and in the member authentication unit 12, the member ID and password transmitted from the client system unit of the seller The system operation unit 13 checks the member information database unit 21 through the execution script to check whether the existing registered member (110).

In the case of an existing registered member, the user is granted membership rights from the member authentication unit 12 (140) and moves to the sales registration menu, and if the member is not registered as a member who can use the service according to the present invention. In the case of registering as a new member (120), this process is similar to the method of signing up as a member in a web server on the Internet, and receives personal information for identification in a predetermined member registration interface. After the password is assigned and stored in the member information database 21 (130), the member right is granted (140). In this case, a member who is a seller can be a seller who can register and sell his products at any time, and at the same time, search for sales information, and then buy a product of appropriate price based on his utility value. May be

When the membership is granted to the seller through the above process, the seller moves to the sales registration interface through the sales registration menu and inputs information about goods to be sold according to a predetermined form (150). In other words, the seller inputs and registers various detailed descriptions of the product information such as the sales quantity and the selling price of the article to be sold. When the seller completes the process of inputting the information on the item that the seller wants to sell in the item registration interface, the data is stored in a table format in the sales information database unit 22a classified by directories according to a predetermined classification system ( 160) A user who wishes to purchase a combination of the advertisement stored in the advertisement database unit 23 in the theme bulletin board stored in the theme bulletin board database unit 24 (hereinafter referred to as a buyer) is sold through the theme bulletin board. Make information searchable.

As shown in FIG. 2, the process of registering a post such as a seller's sales information is basically performed in the same process as the purchase information registration process of the buyer and the advertisement registration process of the advertiser, and the buyer provides a theme bulletin board. After accessing the server system 10 to the member authentication process, through the purchase registration interface to enter the information about the item you want to purchase through the seller to sell the item to search or sell information theme board Can directly search for the item you want to purchase, the advertiser (2) is also connected to the server system section 10 that provides the theme board, after going through the membership authentication process, through the advertising registration interface Characteristics of the advertisement, that is, the shape, size, and advertisement of the advertisement on the bulletin board By storing the advertisement database section 23 to input a variety of information, such as changes in the form of water, a combination of the advertisement and the post registered in the selected theme type board is to be provided to the user.

3 is a flowchart illustrating a process of providing a theme bulletin board applied to the present invention.

The user 1 and the advertiser 2 access the server system unit 10 that serves the theme board as shown in FIG. 2 through the web browser 3 of the client system unit connected to the Internet (200). After receiving the membership rights from the unit 12 (210, 240) and input the corresponding information in the post and advertisement registration interface, the system operating unit 13 executes the corresponding script to input the information input by the user and the advertiser The data is classified and stored in a corresponding directory classified by a predetermined classification system of the database unit.

The post and advertisement data stored in the database unit are searched and extracted by the corresponding data stored for each same directory in the search module 13a of the system operating unit 13 (250), and the output module 13b of the system operating unit 13 ) Combines the posts and advertisements extracted by the search module 13a (260), and determines the characteristics of the advertisements to search for the corresponding theme boards in the theme board database 24, and then list boards Adequate combination of posts and advertisements according to the characteristics of advertisements are displayed on the corresponding theme boards (270), and the advertisements are assigned by assigning a certain number of nodes as specified at the time of registration to adjust the size of the advertisements. Posts can basically express all the details on one node, and if the details cannot be represented on one node. If you have to create a pop-up window, to represent the extra information that is not represented on the node.

When the posts and advertisements are properly combined with the theme-type bulletin board as described above, by sending the theme-type bulletin board as packet data to the client system connected to the Internet from the server system unit 10, the user can post and advertise. Water can be mixed and a themed bulletin board can be provided to view the details of the post on one node.

In addition, in order to solve the problem that the advertisements posted on the theme-type bulletin board can be eaten to users because they are fixed in a certain area, the predetermined advertisements in the system operation unit 13 of the server system unit 10. The positional change algorithm randomly changes the position in the theme-type bulletin board at regular intervals (280, 285, 290), and the advertisement is changed on the theme-type bulletin board, but the horizontal format is proportional to the designated number of nodes when the change is made. By changing the form of the advertisement in a variety of forms, such as the vertical form, it is possible to maximize the advertising effect due to the user's interest and target advertising.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to the drawings.

By utilizing the theme-type bulletin board according to the present invention in the Internet-based e-commerce and predetermined information providing site, the user to solve the hassle of clicking the conventional brief and detailed information several times to retrieve the information It is possible to view the desired detailed information with only one click, thereby reducing the time loss caused by information retrieval and improving user convenience.

In addition, the advertisement requested by the advertiser is inserted on the theme-type bulletin board, so that a target advertisement for a specific consumer can be performed, thereby improving the advertisement effect, and the administrator can provide more additional services to the users due to the advertisement revenue. As a result, it is possible to expect the activation of sites that operate e-commerce and theme boards.

Claims (7)

In the method for providing a theme board of the website, A first step of a user and an advertiser accessing a server system unit providing a theme board service through a client system unit connected to the Internet and performing a member authentication procedure; A second step in which a member, who has been granted membership rights through the first step, inputs information through a post and advertisement registration interface and stores the information in a directory according to a predetermined classification system of the corresponding database unit; A third step of searching for and extracting post and advertisement data stored for each same directory by a search module of the system operation unit; The output module of the system operation unit is a fourth step of combining the post and the advertisement data extracted from the search module and posted on the theme board; A method of providing a theme-type bulletin board of a website, comprising the fifth step of transmitting the mixed-type bulletin board to a client system connected to the Internet and outputting the mixed message. The method of claim 1, A method for providing a theme-type bulletin board of a website, characterized in that advertisements assigned to a predetermined area of the theme-type bulletin board are randomly changed in the theme-type bulletin board by a position change algorithm of advertisements at regular intervals. The method of claim 2, Method of providing a theme-type bulletin board of the website characterized in that the position of the advertisement is changed by the position change algorithm of the advertisement in the theme-type bulletin board at regular intervals, the shape of the advertisement changes. The method of claim 1, A method of providing a theme-type bulletin board of a website, wherein the advertisement is assigned to a predetermined area of the theme-type bulletin board, and the size of the advertisement can be designated by a predetermined multiple of the number of nodes when registering through the advertisement registration interface. The method of claim 1, Method for providing a theme-type bulletin board of the website, characterized in that to be able to collectively express all the detailed information registered by the user on each node of the theme-type bulletin board The method of claim 5, If the user cannot express all the detailed information registered by the user in one node of the theme board, a pop-up window is generated so that extra information not represented on the node can be expressed. How to Provide a Bulletin Board In constructing a system for providing a theme board of a website, A client system unit comprising a terminal connected to a wired / wireless Internet, the web browser having a web browser for reading a predetermined web document through the Internet and outputting the web document in a form that a user can recognize; The server system is provided to provide a theme bulletin board service by forming a session with the client system unit and having a connection unit for connecting to the Internet, a member authentication unit for granting membership rights in association with a member information database unit, a search module and an output module. A server system unit comprising a system operating unit for controlling and an application program unit for executing a corresponding program under control of the system operating unit; Member information database unit for storing information about the member according to a predetermined classification system to authenticate the membership of the user connected to the server system unit, information about the post to be posted on the theme bulletin board according to the predetermined classification system It consists of a post database for storing, an advertisement database for classifying and storing based on the characteristics of the advertisement registered through the advertisement registration interface, and a theme board for storing the theme board according to a predetermined classification system. System that provides themed bulletin board of the website