KR20190066834A - A product brokerage page providing method, a system, a recording medium on which a computer program is recorded, and a marketing server for the same - Google Patents

Abstract

The present invention relates to a method for providing a product intermediating page based on a consumer behavior log which provides a re-targeting advertisement by a commerce server based on a consumer behavior log in a product sales site provided by a seller server, allows product linkage between the commerce server and the seller server to provide detail information on a product which is not sold by the commerce server so as to purchase the product, and a system thereof, a recording medium recorded with a computer program, and a marketing server therefor. Accordingly, a product which is not registered in the commerce server is registered in a commerce site through a real-time API linkage so as to perform a payment in the commerce site, thereby allowing a moving line of a consumer to be performed in the commerce site.

Description

TECHNICAL FIELD The present invention relates to a product brokerage page providing method, a system, a recording medium on which a computer program is recorded, and a marketing server for the product brokerage page providing method, a consumer brokerage page providing method, SERVER FOR THE SAME}

The present invention analyzes a consumer behavior log in a merchandise sales site provided by a seller server, provides a retargeting advertisement in a commerce server, enables a merchandise interconnection between a commerce server and a seller server, The present invention relates to a product brokerage page providing method, a system, a recording medium on which a computer program is recorded, and a marketing server for the product brokerage page.

The contents described in this section merely provide background information on the present embodiment, but do not constitute the prior art.

Retargeting advertising refers to a method of showing advertisements to customers who have visited the advertiser's web site or who have experienced viewing a specific page within the website, And to provide advertisements for consumers' interests.

Conventionally, it is common to provide a retargeting advertisement on an online commerce site, and when a consumer clicks on the advertisement, it is common to move to a commodity item in a commerce site to prevent the consumer from escaping (in-bound policy). Therefore, when a retargeting advertisement is performed on a commerce site, an advertisement of a commodity not registered in the commerce site may be included. In this case, even if a consumer clicks on the commodity, .

Even if there is a commodity that is not registered on the commerce site and the consumer can click on the commodity to go to the advertiser site, the commerce site can not get the price There is a problem.

As a result, in the commerce site, it is desired that the customer's circulation line is made only in the commerce site, and in the case of the merchandise seller, a collision occurs in a part where the user desires to go to the sales site and purchase another commodity.

Korean Patent No. 10-1446980 (2014.09.26.)

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a system and method for providing merchandise It is an object of the present invention to provide a separate intermediary page for providing a page.

It is another object of the present invention to allow a commodity to be purchased in a commerce site by registering the commodity on a commerce site when the commodity is desired to be purchased by the consumer on the intermediation page.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not intended to limit the invention to the precise forms disclosed. There will be.

According to an aspect of the present invention, there is provided a method for providing a service, comprising: collecting an action log based on a cookie information of a consumer generated in a seller site provided by a seller server; Providing a retargeting advertisement in a commerce site provided by an e-commerce server based on the collected action log; Moving to an intermediary page for providing detailed product information when the retargeting advertisement is clicked; And providing the product brokerage page based on the consumer behavior log.

In the product brokerage page providing method based on the consumer behavior log according to the present invention, the brokerage page may provide the same UI (User Interface) as the commerce site.

In the method of providing a product brokerage page based on the consumer behavior log according to the present invention, the brokerage page may provide a recommendation product list suitable for consumers selling on a seller site in addition to the advertisement product.

In a method of providing a product brokerage page based on a consumer behavior log according to the present invention, when a consumer wants to purchase a product other than a commodity registered in a commerce site in an intermediation page, receiving a meta value and registering the commodity on a commerce site using the meta value; And a step of paying the registered goods at a commerce site.

In the method of providing a product brokerage page based on an action log according to the present invention, the API interworking may be interlocked using a crawling function.

In addition, a merchant server that provides meta values for merchandise to sell to a marketing platform provided by the marketing server; The user's action log is collected based on the consumer cookie information in the seller site provided by the seller server, and based on the collected action log, a commerce site is used for the same UI as the commerce site A marketing server for providing a targeted advertisement and providing an intermediation page including detailed information of a product corresponding to the retagging advertisement; An e-commerce server for requesting a marketing server for a retargeting advertisement, and a commerce site for making a settlement when a consumer requests purchase of the commodity; And providing a product brokerage page providing system based on the consumer behavior log.

In the product brokerage page providing system based on the consumer behavior log of the present invention, the marketing server stores a meta value of a product using a crawling function for a product providing a retargeting advertisement, if there is a purchase request for an advertisement product not registered in the commerce site, the user can register the commerce site using the meta value.

In addition, the present invention provides a service providing system comprising: a collecting unit for collecting an action log based on a cookie information of a consumer generated in a seller site provided by a seller server of a consumer; An advertisement providing unit for providing a retargeting advertisement through a commerce site for a commodity suitable for a consumer based on the collected action log; An intermediary page providing unit for providing an intermediation page including detailed product information when the retargeting advertisement is clicked; The present invention provides a marketing server,

In the marketing server of the present invention, when a retargeting advertisement is provided for a commodity not registered in the commerce site, a crawling function is provided from a seller site for selling the commodity And a storage unit for acquiring a meta value for the product and storing the meta value.

In addition, the present invention provides a computer readable recording medium on which a program for executing a product brokerage page providing method based on the above-described consumer behavior log is recorded.

According to the present invention, when a commodity providing a retargeting advertisement in a commerce site provided by an e-commerce server is not a commodity registered in a commerce site, when a consumer clicks the commodity, A separate brokerage page can be provided.

In addition, according to the present invention, when a consumer desires to purchase an advertisement item on the separate brokerage page, the merchandise may be registered in the commerce site by interfacing the meta value of the advertisement item with the API.

In addition, according to the present invention, a commodity registered in association with the API can be paid in a commerce site, so that a commodity that does not exist in a commerce site can be settled.

In addition, it can satisfy both the in-bound policy of the commerce site and the seller's need for merchandise sales.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram schematically illustrating the structure of a product brokerage page providing system based on a consumer behavior log according to an embodiment of the present invention;
FIG. 2 is a flow chart for explaining an operation for providing a goods mediating page based on a consumer behavior log according to an embodiment of the present invention; FIG.
3 is a flowchart illustrating an operation in a marketing server for providing a goods mediating page based on a consumer behavior log according to an embodiment of the present invention;
4 is a flowchart for explaining operations in an e-commerce server for providing a goods mediating page based on a consumer behavior log according to an embodiment of the present invention;
5 is a diagram illustrating a configuration of a marketing server for providing a goods mediating page based on a consumer behavior log according to an embodiment of the present invention;
6 is a flowchart illustrating a method of providing a goods mediating page based on a consumer behavior log according to an embodiment of the present invention.
FIG. 7 is a diagram illustrating a computing environment for executing a method for providing a product brokerage page based on a consumer behavior log according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS For a more complete understanding of the nature and advantages of the present invention, reference will now be made, by way of example, to the accompanying diagrammended drawings, in which: FIG.

In the following description and the accompanying drawings, detailed descriptions of well-known functions or constructions that may obscure the subject matter of the present invention are omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of the present invention in order to facilitate the understanding of the present invention and are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically. In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

The present invention described below can be applied to a retargeting advertisement provided by a commerce site, even when a commodity is not sold on a commerce site, when a consumer desires to purchase the commodity, To register the commodity in a commerce site so as to settle the commodity in the commerce site.

Now, a product brokerage page providing method and system operation based on a consumer behavior log according to an embodiment of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a block diagram of a product brokerage page providing system based on a consumer behavior log according to an embodiment of the present invention. The merchant server 100, the marketing server 200, the e-commerce server 200, (300).

At this time, the network 400 transmits and receives data between the above devices, that is, the seller server 100, the marketing server 200, and the e-commerce server 300, and the type is not particularly limited.

For example, the network 400 may include a wireless communication network such as a WLAN (Wireless LAN), a Wi-Fi, a Wibro, a WiMAX, a High Speed Downlink Packet Access (HSDPA) Depending on the system implementation method, it may include a wired communication network such as Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coaxial Cable), FTTC (Fiber to the Curb), FTTH (Fiber To The Home)

In addition, the network 400 of the present invention may include, for example, a mobile communication network including a plurality of access networks (not shown) and a core network (not shown) connecting the access networks. Here, the access network is a network that performs direct wireless communication with a terminal. For example, the access network includes a plurality of base stations such as a BS (Base Station), a BTS (Base Transceiver Station), a NodeB, an eNodeB, , And an RNC (Radio Network Controller). Also, as described above, the digital signal processing unit and the radio signal processing unit integrally implemented in the base station are divided into digital units (hereinafter, referred to as DUs and radio units (RUs) A plurality of RUs (not shown) may be installed in a plurality of areas, and a plurality of RUs may be connected to the centralized DU. In addition, a core network (not shown) For example, an external network, such as the Internet network.

As described above, such a core network is a network system that performs main functions for mobile communication services such as mobility control and switching between access networks, and performs circuit switching or packet switching, Lt; RTI ID = 0.0 > and / or < / RTI > In addition, the core network manages inter-frequency mobility, and may perform a role for interworking with the access network and the traffic in the core network and with other networks, e.g., the Internet network. The core network may further include a Serving GateWay (SGW), a PDN GateWay, a Mobile Switching Center (MSC), a Home Location Register (HLR), a Mobile Mobility Entity (MME), and a Home Subscriber Server It is possible.

In addition, the network 400 according to the present invention may include an Internet network. Internet refers to a publicly available communication network in which information is exchanged according to the TCP / IP protocol, that is, a public network.

The seller server 100, the marketing server 200, and the e-commerce server 300 interoperate with each other through the network 400 to provide the augmented reality-based information providing service according to the present invention.

At this time, the seller server 100 is a server for providing a seller site for selling goods. The seller site is connected to a seller site by a consumer, Quot; cookie information "

At this time, the commodity may be a commodity registered in a commerce site provided by the e-commerce server 300, or may be a commodity that is not registered. If the commodity is an unregistered commodity, And may transmit the product meta value for registration to the marketing server 200.

The marketing server 200 is a server device for providing an intermediary page for intermediating transactions between the seller server 100 and the e-commerce server 300 based on the network 400. [

Specifically, the marketing server 200 can collect cookie information containing web page movement information according to a moving line in the seller's site of the consumer, and analyze the behavior log of the consumer through the collected information. In this case, when there is a retargeting advertisement request from the e-commerce server 300, the e-commerce server 300 can provide a retargeting advertisement considering the consumer's taste based on the analyzed behavior log.

In this case, the marketing server 200 may be a server operated by the e-commerce server 300 or a server operated by a separate marketing company.

In addition, the marketing server 200 may provide an intermediation page including detailed information of the product when a consumer requests the product included in the retargeting advertisement.

At this time, the brokerage page may have the same UI (User Interface) as the commerce site.

In addition, if the merchandise included in the retargeting advertisement is not a merchandise registered on the comer site, the merchant server collects and stores the meta value of the merchandise, and if there is a purchase request of the merchant for the merchandise It is possible to provide a function of registering the commodity meta value in the commerce site through the API interlock.

Here, the meta value refers to metadata and is also referred to as attribute information. It is data that is given to contents according to a certain rule in order to efficiently find and use the information that is searched in a large amount of information. Here, the location and content of the content, information on the creator, rights condition, use condition, usage history, and the like are recorded. Computers usually use metadata to represent data and to find data quickly.

Another purpose of metadata is to find data quickly, and it serves as an index of information in computers. The database we use most often can be found quickly because these metadata are well organized.

Consumers can easily find specific data (information) they want using search engines by using metadata

An application programming interface (API) is an interface that allows an application to control functions provided by an operating system or programming language for use in an application program.

Accordingly, if the merchandise is registered in the commerce site through the API linkage, the consumer can make settlement within the commerce site, and at this time, the commerce site ID, the discount coupon, and the accumulation point can be used.

Next, in the present invention, the e-commerce server 300 receives the retargeting advertisement according to the analyzed consumer behavior log from the marketing server 200, and output the retargeting advertisement to a commerce site.

e-commerce is all the act of buying and selling products and services through virtual stores built on Internet websites. In a broader sense, economic actors such as private corporations and governments also talk about buying and selling products or services by combining electronic media such as telephone and fax machines with communication networks. With the recent spread of smartphones, the focus of PC-based e-commerce market is rapidly shifting to mobile shopping.

In other words, it can be said that all the transactions that occur through the network such as the Internet.

At this time, when the consumer views the retargeting advertisement output through the commerce site and clicks the advertisement product included in the advertisement, the intermediary page containing the product information is transmitted from the marketing server 200 It can receive and output.

In addition, when a consumer desires to purchase an advertisement product through the intermediation page, the merchant may register the commodity meta value stored in the marketing server in the commerce site through API linkage. At this time, when proceeding with the purchase of the registered goods, the user can proceed to purchase using the ID, the accumulation point, etc. used in the commerce site.

Therefore, even in the case of a commodity which is not registered in a commerce site, the present invention enables the use of an ID and a credit point in a commerce site when making a purchase request through a separate intermediation page, In terms of being able to sell the goods, the buyer can use the ID and the credit points in the commerce site, so that the commerce site operator satisfies all in that the commodity settlement is made in the commerce site and the site is exposed a lot .

Next, FIG. 2 is a flowchart illustrating an operation for providing a goods mediating page based on a consumer behavior log according to an embodiment of the present invention.

In FIG. 2, when a consumer who has viewed the retargeting advertisement wants to purchase a commodity not registered in a commerce site, the commodity is registered in a commerce site, The payment can be made.

The operation for providing the goods mediating page based on the consumer behavior log will be concretely described. The marketing server 200 collects the consumer cookie information (S510).

At this time, it is possible to collect cookie information generated in a seller's seller site, and to collect cookie information generated according to the contents of a product searched by the consumer.

A cookie is a temporary file that is automatically created when a user accesses a web site, and is a kind of information file containing information such as contents of a consumer, a purchase history, a credit card number, an ID, a password, and an IP address.

Thereafter, the marketing server 200 analyzes the behavior log of the consumer through the collection consumer cookie information (S520).

Behavioral log analysis is the analysis of weblogs, which means analyzing information about web operation and visiting behavior based on the data left by the visitors of the website. When a visitor visits a web site, the web server records data such as access log, error log, reference log, and agent log in a file form. The access log includes information such as who has read what, the error log has an error, the reference log includes clues such as a waypoint site and a search engine keyword, and the agent log includes a name, version, operating system, Screen resolution, and the like. In addition to this basic analysis, there is also a method of inserting analysis tags into a website for real-time analysis. Data such as the number of visitors, type of visit, number of visits per web page, and access statistics by time, day, month, and season are useful for web operation and marketing materials.

Next, the marketing server 200 provides a retargeting advertisement to the commerce server 300 based on the analyzed action log (S530). At this time, the commerce server 200 outputs the provided retargeting advertisement on a commerce site.

Thereafter, when a consumer finds a retargeting advertisement provided by a commerce site and clicks on the advertisement product, the marketing server 200 transmits detailed information of the clicked advertisement product and an intermediary page To the consumer (S540).

At this time, the intermediation page provided to the consumer can be provided in the same manner as the UI (User Interface) of the commerce site.

Next, when a customer makes a purchase request for the product, the marketing server 200 receives the meta value of the product from the seller server 100 and registers the product in a commerce site through API linkage (S550).

At this time, the marketing server 200 may receive and store the meta value of goods from the seller server 100 in advance.

Thereafter, the consumer can make a purchase request for the goods registered in the commerce site through step S550, and payment is made in the commerce site at this time.

Therefore, the consumer can use an ID, a credit point, a discount coupon, etc. in a commerce site.

FIG. 3 is a purity chart for explaining operations in a platform server for providing a product brokerage page based on a consumer behavior log according to an embodiment of the present invention.

The marketing server 200 is a server for providing a product brokerage page, and may be a server operated by a commerce site.

Here, a marketing server can be a platform, and a platform is an information system environment in which a business can form relationships between various users or organizations and form a business transaction. It means a system that can open up the system of its own and provide the new value and benefit to all the platform participants by building environment that everyone can participate and do whatever they want, freely.

First, the marketing server 200 collects cookie information that the consumer has acted in the seller site (S210).

At this time, the cookie information may be information on a product that the consumer clicked on the seller site, and may be information on a result that the consumer specifically searched.

Thereafter, the platform server analyzes the consumer behavior log using the collected cookie information (S220).

In step S230, a consumer determines a product of interest based on the analyzed behavior log and provides a retargeting advertisement including the product when a request is made from a commerce site.

Next, the merchant server 100 receives and stores the meta value of the goods provided for the retargeting advertisement (S240).

The process of S240 may be performed after analyzing the consumer behavior log before providing the retargeting advertisement.

If the consumer who has received the retargeting advertisement clicks on a product he / she is interested in, he / she can move to a separate page containing product detail information. At this time, the commodity is displayed on a commerce site If the merchandise is an unregistered merchandise, a separate merchandise brokerage page provided by the marketing server 200 is provided as a commerce site (S250).

At this time, it is possible to provide a list of recommended products suitable for the customer in a separate intermediation page including the product detailed information, thereby providing opportunities for the seller to further expose the products.

In addition, the separate brokerage page provided at this time can provide the same UI (User Interface) as the commerce site.

Thereafter, if the consumer has a purchase request for a product in a separate brokerage page, the merchandise is registered in the commerce site by interfacing the meta value stored in step S240 with the API (S260).

FIG. 4 is a flowchart illustrating an operation in an e-commerce server for providing a goods mediation page based on a consumer behavior log according to an embodiment of the present invention.

The e-commerce server 300 is a server for providing a commerce site. The e-commerce is an e-commerce transaction, an act of buying and selling goods and services through a virtual shop built on an internet web site . With the recent spread of smartphones, the focus of PC-based e-commerce market is rapidly shifting to mobile shopping.

The commerce server 300 may request the marketing server 200 to provide a retargeting advertisement for providing to the consumer (S310).

At this time, the retargeting advertisement provided by the marketing server 200 may be provided by analyzing the behavior log of the consumer and including products matching the consumer's taste.

Next, a consumer can request a purchase for a product included in the retargeting advertisement. In this case, the product may not be a commodity registered in a commerce site.

In this case, the commerce server 300 may perform a process of registering the commodity in a commerce site through an API interlock using the meta value stored in advance by the marketing server 200 (S320).

Thereafter, when the user makes a payment for the commodity for which purchase is requested, the settlement can be performed within the commerce site (S330).

At this time, when proceeding with the settlement, a credit point, a discount coupon, or the like provided by the commerce site may be used.

Therefore, even if the commodity is not registered in the commerce site, the commodity is registered through the process of registering the commodity in the commerce site, whereby the inbound policy can be maintained.

5 is a diagram illustrating a configuration of a marketing server for providing a goods mediating page based on a consumer behavior log according to an embodiment of the present invention.

The marketing server 200 may include a cookie collecting unit 201, an advertisement providing unit 202, an intermediary page providing unit 203, a storage unit 204, and an interlocking unit 205.

The cookie collecting unit 201 collects cookies for behaviors on the web of the consumer.

Specifically, a cookie refers to a small file that is downloaded and stored by a platform to a consumer's browser or device. Cookies allow the website owner to distinguish the work done on the consumer's device from other users of the website. In other words, the cookie may include information on a search history of a consumer on the web or a product viewed by a consumer on a seller site.

Here, the device refers to an information processing apparatus of a type that can be carried by a user, and is not limited to any specific one. For example, the terminal device may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics A telematics terminal, a navigation terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, an ultrabook, a wearable device (for example, A smart TV, a digital broadcasting terminal, an AVN (Audio Video) terminal, a digital video broadcasting terminal, a digital video broadcasting terminal, A navigation terminal, an audio / video (A / V) system, a flexible terminal, and the like.

In addition, the cookie collecting unit 201 may analyze a behavior pattern of the user, that is, a behavior log, based on the collected cookies, and perform a function of selecting a product suitable for the user's taste.

The advertisement providing unit 202 analyzes the cookie collected through the cookie collecting unit 201 and transmits a retargeting advertisement including a product suitable for the user's taste to the e-commerce server 300 Can

The intermediary page providing unit 203 may perform a function of transmitting a separate intermediation page to the e-commerce server 300 when the consumer requests information on the goods included in the retargeting advertisement.

At this time, in addition to the detailed information on the commodity, the commodity page can recommend other commodities that the consumer is interested in.

In addition, the intermediation page may be provided in the same UI according to the UI (User Interface) concept of a commerce site.

The storage unit 204 may receive the meta value of the merchandise not registered in the commerce site among the merchandise included in the retargeting advertisement from the seller server and store the received meta value.

Here, the meta value is referred to as attribute information, and refers to data assigned to a content according to a certain rule in order to efficiently find and use the information found in a large amount of information. Here, the location and content of the content, information on the creator, rights condition, use condition, usage history, and the like may be recorded.

In addition, the meta value may be provided from the seller server before the retargeting advertisement is provided, and the crawling function may be used.

The crawling function is a technique of collecting documents stored in a large number of computers and storing them in the index of the search target. At this time, it is possible to use a program that automatically searches for various information by visiting a vast web page. By analyzing the contents of the web page, extracting the URLs contained in the web page, · Numerous information such as figures, pictures, multimedia information can be collected.

The interlocking unit 205 may register a commodity not registered in the commerce site with the commerce site in cooperation with the API using the meta value acquired from the seller server 100 in the commerce site.

Here, the API can be a Web API, and the Web API refers to a specification defined in Web application development for sending requests to and receiving responses from other services. For example, with the Blog API, you can post articles in a different way without logging in to your blog. In addition, there are many useful APIs such as postal code API of post office, map API of google and Naver, and it is a tendency to use these open APIs instead of developing additional homepage these days.

6 is a flowchart illustrating a method of providing a product brokerage page based on a consumer behavior log according to an embodiment of the present invention.

First, a consumer watches a seller site provided by the seller server 100 or performs an operation such as searching for a product on a seller site. At this time, a cookie containing information of the consumer is generated (S101).

Thereafter, the marketing server 200 collects the cookie information and analyzes the user's behavior log based on the cookie information (S102).

At this time, a user action log can be collected and analyzed using a mobile advertisement identification value called a separate ADID (ADID).

The ADID is an identification value unique to an OS (Operation System) used in a smartphone, and the value is different for each mobile device.

These ADIDs provide a simple, standardized system for developers who want to profit from advertising, and they can help customers control what ads are exposed in the application store.

Developers can collect information such as clicks, exposure, etc. based on the ADID, and analyze the performance of the advertisement. This is used to evaluate the Attribution, ie, the factor and contribution to advertising performance.

Next, the e-commerce server 300 requests the marketing server 200 to receive a retargeting advertisement, and upon receiving the request, the marketing server 200 receives the request from the marketing server 200 based on the user behavior log analyzed in step S102 To the e-commerce server 300 (S103, S104).

Thereafter, the retargeting advertisement is exposed through a commerce site operated by the e-commerce server 300, and the consumer can click on the item of interest to view the advertisement (S105).

At this time, in the retargeting advertisement, a product not registered in a commerce site may be included in the advertisement.

Next, when there is a click on the advertisement item of the consumer, the marketing server 200 transmits the intermediation page including the item detail information to the e-commerce server 300, and the commerce site outputs the intermediation page (S106).

The brokerage page provided at this time may be provided not only with detailed product information, but also with a recommendation form for another product that the consumer may be interested in.

Also, the intermediation page may be provided in the same UI (User Interface) as the commerce site.

After that, the marketing server 200 collects and stores meta values for the goods through the seller server 100 (S107). At this time, the meta value for the goods can be collected and stored before providing the intermediary page.

The commerce site outputs the intermediation page, and the consumer can make a purchase request for the goods in the intermediation page (S108, S109).

If the merchandise is not registered in the commerce site, the marketing server 200 transmits the meta value of the collected merchandise to the e-commerce server 300 and the API And registers the goods in real time on a commerce site (S110).

By doing so, the consumer can settle the commodity that is not registered in the commerce site in the commerce site (S111).

At this time, in settlement within the commerce site, the consumer can proceed to settlement using a commerce site ID, a discount coupon, a credit point, and the like.

Through such a process, it is possible to register the commodity on the commerce site in real time without having to go to the seller site for the commodity that is not registered on the commerce site and proceed with the settlement, and to settle the commodity in the commerce site.

As a result, commerce sites have the effect of preventing customers from leaving and maintaining in-bound policies.

FIG. 7 is a diagram illustrating a computing environment for executing a method for providing a product brokerage page based on a consumer behavior log according to an embodiment of the present invention.

Figure 7 and the following discussion are intended to provide a brief, general description of a suitable computing environment in which the invention may be implemented. Although not required, the method of providing information in accordance with the present invention may be described in connection with computer-executable instructions, such as program modules, being executed by a computer system. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The computer executable instructions, associated data structures, and program modules illustrate examples of program code means for carrying out the acts of the invention disclosed herein.

7, a computing system for executing an intermediary page providing method according to the present invention includes a processing unit 11, a system memory 12, and various system components including the system memory 12, And a system bus (10) for connecting the system bus (11) to the system bus (10).

The processing unit 11 may execute computer-executable instructions designed to implement the features of the present invention.

The system bus 10 may be any of several types of bus structures including a local bus, a peripheral bus, and a memory bus or memory controller using any of a variety of bus architectures. The system memory 12 includes a ROM (Read Only Memory) 12a and a RAM (Random Access Memory) 12b. A basic input / output system (BIOS) 13a, containing the basic routines that help to transfer information between components within a computing system, such as during start-up, may generally be stored in ROM 12a.

The computing system may include storage means, for example, a hard disk drive 15 that reads information from, or writes information to, the hard disk, reads information from, or writes information to, And an optical disk drive 17 that reads information from, or writes information to, an optical disk such as, for example, a CD-ROM or other optical media . The hard disk drive 15, the magnetic disk drive 16 and the optical disk drive 17 are connected by a hard disk drive interface 18, a magnetic disk drive-interface 19 and an optical drive interface 20, respectively, And is connected to the bus 10.

Further, the computing system may further include an external memory 21 as a storage means. The external memory 21 may be connected to the system bus 10 through an input /

The above-described drives and their associated computer-readable media readable and writable by the drives provide non-volatile storage of computer-executable instructions, data structures, program modules and other data. The exemplary environment described herein illustrates a hard disk 15, magnetic disk 16 and optical disk 17, but may also include magnetic cassettes, flash memory cards, DVDs, Bernoulli cartridges, RAMs Other types of computer readable media for storing data, including ROM, ROM, etc., may be used.

Includes one or more program modules including an operating system 13b, one or more application programs 13c, other program modules 13d, and program data 13c that are loaded and executed by the processing unit 11 The program code means may be stored in the hard disk 15, the magnetic disk 16, the optical disk 17, the ROM 12a or the RAM 12b.

In addition, the computing system may receive commands and information from a user through other input devices 22 such as a keyboard, a pointing device, a microphone, a joystick, a game pad, a scanner, In addition, an image taken through an image input sensor such as a camera module can be input. These input devices 22 may be connected to the processing unit 11 via an input / output interface 24 connected to the system bus 10. The input / output interface 24 may be, for example, a serial interface such as a serial port interface, a PS / 2 interface, a parallel port interface, a USB interface, an Institute of Electrical and Electronics Engineers (IEEE) 1394 interface (i.e., FireWire interface) Any of a variety of different interfaces can be represented logically, or even combinations of different interfaces can be represented logically.

In addition, the computing system to which the present invention is applied may further include a display device 26 such as a monitor or LCD or an audio device 27 such as a speaker or microphone, which may be connected via a video / audio interface 25 And is connected to the system bus 10. For example, other peripheral output devices (not shown), such as speakers and printers, may also be connected to the computer system 420. The video / audio interface unit 25 may include a high definition multimedia interface (HDMI), a graphics device interface (GDI), or the like.

Further, the computing system embodying the invention is connectable to a network such as, for example, an office-wide or enterprise-wide computer network, a home network, an intranet, and / or the Internet. The computer system may exchange data with external sources such as, for example, a remote computer system, a remote application, and / or a remote database.

To this end, a computing system to which the present invention is applied includes a network interface 27 for receiving data from an external source and / or for transmitting data to an external source.

In the present invention, such a computing system can transmit and receive information to and from a remote device via the network interface 27. [

The network interface 27 may be represented by a logical combination of one or more software and / or hardware modules, such as, for example, a network interface card and a corresponding Network Driver Interface Specification ("NDIS") stack.

Likewise, the computer system receives data from an external source via the input / output interface 24 or transmits data to an external source. Output interface 24 may be coupled to a modem 23 (e.g., a standard modem, a cable modem, or a digital subscriber line (" DSL ") modem) Lt; / RTI > and / or transmit data to an external source.

Although FIG. 7 shows an operating environment suitable for the present invention, the principles of the present invention may be employed with any system that can implement the principles of the present invention, with appropriate modifications if necessary. The environment shown in Fig. 7 is merely illustrative and does not represent a small portion of a very diverse environment in which the principles of the present invention may be implemented.

In addition, various information generated in the marketing server 200 providing the advertisement of the present invention can be stored and accessed in any computer-readable medium related to the computing system. For example, a portion of these program modules and a portion of the associated program data may be stored in the system memory 12, such as in the operating system 13b, the application program 13c, the program module 13d, and / (13e).

Further, when a mass storage device such as a hard disk is connected to the computing system, such program modules and related program data may be stored in the mass storage device. In a networked environment, program modules associated with the present invention, or portions thereof, may be connected to a remote computer system, e.g., a user terminal, and a marketing server 200 connected via a modem 23 or network interface 25 of the input / System memory associated with a computing system, and / or a remote memory storage device such as a mass storage device. The execution of such a module can be performed in a distributed environment as described above.

As described above, the present specification contains details of a number of specific implementations, but they should not be construed as being limited to any inventions or the scope of what can be claimed, but rather should be construed as being limited to the specific embodiments of the specific invention But should be understood as an explanation of the features. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

Certain embodiments of the subject matter described herein have been described. Other embodiments are within the scope of the following claims. For example, the operations recited in the claims may be performed in a different order and still achieve desirable results. By way of example, the process illustrated in the accompanying drawings does not necessarily require that particular illustrated or sequential order to obtain the desired results. In certain implementations, multitasking and parallel processing may be advantageous.

The description sets forth the best mode of the invention, and is provided to illustrate the invention and to enable those skilled in the art to make and use the invention. The written description is not intended to limit the invention to the specific terminology presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art will be able to make adaptations, modifications, and variations on these examples without departing from the scope of the present invention.

As described above, the product brokerage page providing method based on the consumer behavior log according to the present invention is merely illustrative of the technical idea of the present invention. Accordingly, it should be understood by those skilled in the art that, Various modifications and variations will be apparent to those skilled in the art without departing from the essential characteristics.

In addition, the method of providing a product brokerage page based on the consumer behavior log according to the present invention may be implemented in a form of software readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Therefore, the embodiments of the present invention are not intended to limit the scope of the present invention but to limit the scope of the present invention. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents thereof should be construed as being included in the scope of the present invention.

The present invention is an invention for intuitively confirming information related to an article delivered using an augmented reality, and information on the delivered article can be grasped without removing the package upon receipt of the delivered article. Particularly, by providing the delivered article information to the augmented reality, the recipient can grasp the product information more realistically and promptly select whether or not to accept the article according to the information of the delivered article.

100: Merchant server 200: Marketing server
201: Cookie Collection Unit 202: Advertisement Offering
203: intermediate page providing unit 204:
205: Interlocking part 300: e-commerce server
400: Network

Claims (11)

Collecting an action log based on the user's cookie information generated in a seller site provided by the seller server;
Providing a retargeting advertisement in a commerce site provided by an e-commerce server based on the collected action log;
Moving to an intermediary page for providing detailed product information when the retargeting advertisement is clicked;
Based on the user behavior log, the product brokerage page. The method according to claim 1,
Wherein the brokerage page provides a UI (User Interface) identical to a commerce site. 3. The method of claim 2,
Wherein the intermediation page provides a list of recommended products suitable for users selling on a seller site in addition to the advertisement product. 3. The method of claim 2,
If the user wants to purchase a commodity that is not a commodity registered on the commerce site, the user receives meta value of the commodity through the API linkage from the site selling the commodity, and transmits the commodity to the commerce site Registering;
Settlement of the registered goods at a commerce site;
Based on a behavior log of the product broker. The API interworking of claim 4,
A method for providing a product brokerage page based on an action log, characterized by interworking using a crawling function. A merchant server providing a meta value for a merchandise to be sold to a marketing platform provided by the marketing server;
The user's action log is collected based on the user cookie information in the seller site provided by the seller server, and the user's action log is collected on the basis of the collected action log, A marketing server for providing a targeted advertisement and providing an intermediation page including detailed information of a product corresponding to the retagging advertisement;
An e-commerce server for requesting a marketing server for a retargeting advertisement and providing a commerce site for making payment when a user requests purchase of the commodity;
Wherein the product brokerage page providing system comprises: 7. The method of claim 6,
A meta value of a product is stored using a crawling function for a product that provides a retargeting advertisement, and when there is a request for purchase of an advertisement product not registered in a commerce site, the meta value is used And registering the product brokerage site on the commerce site. A collection unit for collecting an action log based on a user's cookie information generated in a seller site provided by a seller server of the user;
An advertisement providing unit for providing a retargeting advertisement through a commerce site for a commodity suitable for a user based on the collected action log;
An intermediary page providing unit for providing an intermediation page including detailed product information when the retargeting advertisement is clicked;
And a server for managing the marketing server. 9. The method of claim 8,
When providing a retargeting advertisement for a product not registered as a commerce site,
A storage unit for acquiring a meta value for the product from a seller site for selling the product through a crawling function and storing the meta value;
Further comprising: means for receiving a request from the marketing server. 10. The method of claim 9,
If there is a purchase request of the user for the product,
An interworking unit for providing the stored meta value for commodity registration through API interworking with a commerce site;
Further comprising: means for receiving a request from the marketing server. A program for executing a product brokerage page providing method based on the user behavior log according to any one of claims 1 to 5.

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