KR20020050789A - Combination buying and sales promotion service apparatus and method using the internet - Google Patents

Abstract

PURPOSE: A device and a method for a cooperating purchase and a sales promotion service using the Internet are provided to elevate competitiveness in prices and reduce distribution cost by integrated a purchase and distribution function. CONSTITUTION: The device for the cooperating purchase and sales promotion service comprises a plurality of branches(10) inputting the purchase intention information through the on-line, a maker(12) making and selling various kinds of articles, a financial company(14) agenting the price payment, and a customer PC(18) inputting the order information according to the article purchase. A relay server(20) sends the purchase intention information of the branches to the maker through the on-line after collecting and processing into the cooperating purchase details, informs each branch of the common marketing strategy based on the sale promotion plan provided from the maker and the common sales promotion plan of the branches, transfers the fixed common sales promotion place to the customer PC and orders the logistics company to deliver the article ordered by the customer PC.

Description

Combination buying and sales promotion service apparatus and method using the internet}

The present invention relates to an apparatus and method for joint purchase and promotion service using the Internet, and more particularly, to an apparatus and method for performing joint purchase and joint promotion of agents in a wide area through the Internet.

Referring to Fig. 1, a relationship between a conventional off-line agency and an off-line consumer and a production company will be described with reference to FIG. 1. If you apply for an order for a particular item that the dealership (10) will sell the item (which may include delivery). In this case, the price according to the purchase of goods may be paid in cash or in the card. At the time of credit card payment, the financial institution 14 pays the price to the relevant agency 10 and the financial institution 14 sends the invoice to the offline consumer, and the consumer deposits the amount according to the bill to the financial institution 14. do.

And, if the goods requested by the offline consumer is not in the dealership 10, the agency 10 can provide the goods through the manufacturer 12, after receiving the home delivery order the manufacturer ( 12) to inform it. The manufacturer 12 receives the notification and delivers it to the home of the consumer through the logistics company 16.

In addition, when a general order is applied to the manufacturing company 12 for some of the goods that are lacking in storage in the agency 10, the manufacturing company 12 requests a shipment to the logistics company 16, and the logistics company In (16), the general order list is delivered to the agency (10). When there is no price corresponding to the purchase amount according to the general order in the agency 10, the financial company 14 applies for a purchase request, and the financial company 14 sends the price to the agency 10. Thereafter, a balance balance meter is performed between the distributor 10 and the manufacturer 12.

Nowadays, the competitiveness of maker distributors is weakening due to the growth of large retailers such as mass retailers and discount stores.

Promotions are weakening due to price competitiveness and lack of motivation. Moreover, the emergence of the Internet market has made it difficult for manufacturers' dealerships to become more competitive.

The present invention has been made in view of the above-mentioned conventional situation, and an object thereof is to provide a joint purchase and promotion service apparatus using the Internet to reduce the price competitiveness and logistics cost of the distributor by integrating the purchase and logistics functions.

Another object of the present invention is to provide a joint purchase and promotion service method using the Internet to integrate the purchase and logistics functions to reduce the price competitiveness and logistics costs of the agency.

1 is a view showing a relationship between a conventional distributor and offline consumers and production companies,

2 is a block diagram of a joint purchase and promotion service apparatus using the Internet employed in an embodiment of the present invention,

3 is a view for explaining a joint purchase service method using the Internet according to an embodiment of the present invention;

4 is a view illustrating a joint promotion service method using the Internet according to an embodiment of the present invention;

5 is a diagram illustrating a vendor financing scheme employed in an embodiment of the present invention;

6 is a view for explaining the account transfer between the agents according to the inventory transfer employed in the embodiment of the present invention.

※ Explanation of code for main part of drawing

10: agency 12: manufacturer

14 financial company 16: logistics company

18: consumer PC20: relay server

22: common warehouse

In order to achieve the above object, the joint purchase and promotion service apparatus using the Internet according to a preferred embodiment of the present invention, in the device for servicing the commerce between the manufacturer and the individual dealer over the Internet,

Notify the individual distributors through the Internet of the discount rate information for the quantity class of the joint purchase goods determined by the manufacturer or by prior consultation with the co-purchase agent and the manufacturer, and the order details for each agency that applied for an individual order Integrating and transmitting to the manufacturing company, and transmitting the joint marketing contents according to the joint marketing strategy from the manufacturing company to the individual agencies through the Internet, and transmitting the established joint marketing contents to the terminal of the consumer through the Internet. It has a relay server for transmitting.

In addition, the joint purchase and promotion service method using the Internet according to a preferred embodiment of the present invention, in the method for serving the commerce between the manufacturer and the individual dealer over the Internet,

A first step of notifying the individual agencies through the Internet of discount rate information for each quantity level of the joint purchase goods determined by the manufacturing company; A second step of integrating the order details of each distributor who applied for an individual order and transmitting the order details to the manufacturer; A third step of transmitting the joint marketing contents according to the joint marketing strategy from the manufacturing company to the individual agencies through the Internet; And a fourth process of transmitting the established joint marketing contents to the terminal of the consumer through the Internet.

Hereinafter, an apparatus and method for joint purchase and promotion service using the Internet according to an embodiment of the present invention will be described with reference to the accompanying drawings.

2 is a configuration diagram of a joint purchase and promotion service apparatus using the Internet employed in an embodiment of the present invention, comprising: a plurality of agencies 10 for inputting purchase intention information for each article or model of the article online; A manufacturing company 12 for manufacturing and selling various articles; A financial company 14 that acts on behalf of payment; A consumer PC 18 for inputting order information according to the purchase of goods; And collecting the purchase intention information of the plurality of agents 10 and processing them into joint purchase details, and then sending them to the manufacturing company 12 through online (internet), and the sales activation scheme provided by the manufacturing company 12 or Based on the joint promotion agreement established by the dealers on their own, the joint marketing strategy is established, sent to each distributor and notified, and the joint marketing information online on the consumer PC 18 according to the established common marketing strategy. A relay server 20 which transmits PR information for each agency, merchandise / price information, etc.) and delivers the goods corresponding to the goods purchase order input through the consumer PC 18 through a logistics company. It is provided.

In addition, the relay server 20 is linked to the common warehouse 22 for jointly managing the goods to be ordered from each dealership. The common warehouse 22 is a collection of warehouses distributed for each agency in the relay server 20 in one place, so as to facilitate inventory management of each agency in the relay server 20.

Of course, the plurality of dealerships 10 can receive orders from consumers on-line, and if the agency 10 notifies the relay server 20 of the order details of the consumers on-line via wired / wireless relay The server 20 delivers the goods through the logistics company.

Since the relay server 20 transmits the co-marketing information to the consumer PC 18, the relay server 20 receives a predetermined cost from the plurality of agencies 10, and each time the sales connection is made according to the corresponding agency connection for the customer's order. Receive a prescribed fee from the agency.

3 is a view for explaining a joint purchase service method using the Internet according to an embodiment of the present invention.

First, the D / C rate information for each item from the manufacturer 12 to the relay server 20 (for example, when ordering 100 refrigerators, 3% D / C of the supply price, when ordering 200 units) 5% D / C of the supply price, 7% D / C of the supply price for orders over 300 units). The relay server 20 converts the received D / C rate information into a file that can be transmitted / viewed and transmits it to each agency through online (internet).

Accordingly, since the D / C rate data for each quantity class is displayed on the PC (not shown) monitor of each dealership, the relay server 20 is set online by setting an order quantity for a desired item for each agency and operating an input means. To be sent). At this time, payment for the quantity ordered from each agency will be replaced by the financial company (14). In addition, each agency has opened an account to be used for prepayment in advance, and the prepayable amount is differentially applied according to the creditworthiness and transaction performance of each agency.

When the payment is completed as described above, the relay server 20 transmits the file to the server of the financial institution 14 (ie, details of the order information for each agency) and transmits it online to the file and transmits the file. The joint purchase history is transmitted to the server of the manufacturer 12 in the form of a file that can be transmitted / viewed and transmitted online.

Receiving the joint purchase history, the manufacturing company 12 sends a shipment request for the corresponding goods to the server of the logistics company 16 online, and the logistics company 16 stores the corresponding goods in the joint warehouse 22. Ship to The delivered goods are received and distributed in detailed warehouses (not shown) divided by each agency.

Then, the relay server 20 inquires the inventory amount of the goods input for each agency in the common warehouse 22 and informs each agency through the Internet.

4 is a diagram illustrating a joint promotion service method using the Internet according to an embodiment of the present invention.

The co-marketing information is transmitted from the relay server 20 to the consumer's PC 18 through online (internet). Receiving the co-marketing information, the consumer enters the order details for the desired item and pays for the ordered item using a card or the like.

Then, the relay server 20 requests shipment to the common warehouse 22. At this time, if the item to be shipped is from the agent B but the stock of the agent B is insufficient, the common warehouse 22 transfers the inventory from the agent A to the agent B with sufficient stock of the goods to be shipped. Later, it is delivered to consumers who ordered the item online or offline to the customer who ordered the item.

In addition, when a stock transfer between distributors occurs after a request for shipment from the relay server 20 to the common warehouse 22, the relay server 20 transmits corresponding inventory transfer information to the financial company 14. In addition, a payment corresponding to the quantity of the goods transferred to the stock is transferred between the financial company 14 and the corresponding agency (that is, the agency B) by a wire transfer method, and the relay server 20 has a predetermined fee according to a predetermined relay fee rate. It is settled and deposited. Thereafter, when the delivery is completed, the balance is repaid between the financial institution 14 and the agency B.

In FIG. 4, the inventory transfer determination due to the lack of inventory is performed in the common warehouse 22, and the inventory transfer according to the determination is also performed in the common warehouse 22, but the common warehouse 22 is used by the relay server 20. After making a request for shipment to the warehouse, the inventories of each dealership in the common warehouse 22 are identified, and then appropriate inventory transfer instruction information is transmitted to the common warehouse 22, and the common warehouse 22 according to the stock transfer instruction information is used. You may also have a stock transfer.

Of course, even if the customer on-line ordered to the agency B is an article order is established, in that case, the agency B makes a request for delivery of the ordered goods to the relay server 20.

5 is a diagram illustrating a vendor financing scheme employed in an embodiment of the present invention.

First, each agency establishes an account through which the financial institution 14 can borrow a certain amount of money from time to time depending on credit and transaction performance, such as so-called "minus passbook".

Then, when the order details are entered into the relay server 20 through the online agency, the relay server 20 stores the order details and transmits the order details information to the server of the financial company 14.

Accordingly, the financial company 14 adds the amount corresponding to the order details in the balance of the account of the agency. At the same time, the financial institution 14 pays a predetermined fee to the account of the relay server 20.

Subsequently, the financial company 14 pays in advance the price for the goods ordered from the agency to the relay server 20 to the manufacturing company 12, and informs the manufacturing company 12 of the prepaid details.

Then, an order is made from the relay server 20 to the manufacturing company 12, and the manufacturing company 12 which receives the order delivers the goods to the common warehouse 22 according to the order details. The delivered goods are received and distributed in a detailed warehouse (not shown) divided by each agency in the common warehouse 22.

When the goods delivery to the common warehouse 22 is completed as described above, the agency repays the balance to the financial company 14. At this time, the balance may be 100% repayment, there may be some degree of repayment.

Accordingly, the financial company 14 offsets the balance of the account of the agency, and transmits the remaining balance information of the corresponding account to the relay server 20 online. The relay server 20 transmits the received balance information and the stock information of the goods of the agency in the common warehouse 22 to the agency.

6 is a view for explaining the account transfer method according to the transfer between the dealerships employed in the embodiment of the present invention.

When the agent (for example, the agency B) operates the PC and transfers the inventory transfer request to the relay server 20 online, the relay server 20 confirms whether the common warehouse 22 is in stock, and as a result, the agency A If it is confirmed that the stock can be transferred, we will instruct the transfer of inventory from agency A to agency B. At this time, the relay server 20 transmits the inventory transfer information to the server of the financial company 14 through online.

Accordingly, the financial company 14 transfers the balance between the agencies. For example, when the stock transfer information requests that the agency B wants to transfer 20 refrigerators, the financial institution 14 may request a "stock unit price + inventory holding fee" for the goods to be transferred. After the settlement, the balance is transferred from the account of the agent A to the account of the agent B as much as the amount of the settlement. When the balance transfer is performed between the agencies, the server transfers the balance transfer information from the server of the financial institution 14 to the relay server 20 online.

After the inventory transfer is performed from the agency A to the agency B in the common warehouse 22, the relay server 20 transmits the stock and balance information online to the server (or PC) of the corresponding agency.

As described in detail above, according to the present invention, the relay server not only receives orders from individual dealers, but also collectively manages inventory storage and delivery, organizes dealerships by region, and plans and promotes joint promotions. It will increase price competitiveness and reduce logistics costs related to storage and delivery.

In addition, by acting online through the planning and promotion of alliance promotions of agents in the wide area, it is more effective and efficient promotion than the conventional dealership-specific promotions.

On the other hand, the present invention is not limited only to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, the technical idea to which such modifications and variations are also applied to the claims Must see

Claims (13)

In the device that services the commerce between the manufacturer and the individual dealer over the Internet, Notify the individual agency through the Internet of the discount rate information for each quantity class of the joint purchase goods determined by the manufacturer, Integrate the order details for each distributor who applied for an individual order and send to the manufacturer, Transmitting the joint marketing contents according to the joint marketing strategy from the manufacturer to the individual agencies through the Internet, And a relay server for transmitting the established joint marketing contents to a terminal of a consumer through the internet. The method of claim 1, The joint purchase and promotion service device using the Internet, characterized in that it further comprises a joint storage for storing the inventory items of the individual distributors. The method of claim 2, The relay server checks the amount of inventory of the corresponding agent in the co-depository according to the order details from the terminal of the consumer, identifies another agency capable of transferring the inventory if it is insufficient, commands the inventory transfer, and then sends the goods delivery information to the logistics company. Joint purchase and promotion service apparatus using the Internet, characterized in that. The method according to claim 1 or 2, When the relay server receives the order details from the consumer terminal, the relay server identifies which region the goods of the order details are delivered to, and sets the dealer nearest to the item receiving place among the dealers in the region as the seller of the goods. Joint purchase and promotion service apparatus using the Internet, characterized in that. The method of claim 4, wherein The relay server is connected to a financial company through a communication network, and when the inventory transfer occurs, the relay server transmits the corresponding inventory transfer information to the financial company, characterized in that the joint purchase and promotion service device using the Internet. The method of claim 5, The financial company receiving the stock transfer information prepays the price based on the stock transfer information to the manufacturing company, and then calculates the balance based on the balance of the account set up with the agency that received the stock transfer. Co-purchase and promotional service device using the Internet. The method according to claim 1 or 2, The relay server receives a predetermined cost according to the joint marketing from the individual dealer, and joint purchase using the Internet, characterized in that receives a predetermined fee from the corresponding distributor every time a sales connection according to the connection to the dealer for the customer's order and Promotional Service Device. In the method of serving the commerce between the manufacturer and the individual dealer via the Internet, A first step of notifying the individual agencies through the Internet of discount rate information for each quantity level of the joint purchase goods determined by the manufacturing company; A second step of integrating the order details of each distributor who applied for an individual order and transmitting the order details to the manufacturer; A third step of transmitting the joint marketing contents according to the joint marketing strategy from the manufacturing company to the individual agencies through the Internet; And And a fourth process of transmitting the established joint marketing contents to a terminal of a consumer through the internet. The method of claim 8, Joint purchase and promotion service method using the Internet, characterized in that further comprising the process of integrated management of the inventory items of the individual agency in the joint storage. The method of claim 9, According to the order details from the terminal of the consumer to check the inventory amount of the corresponding agency in the co-depository to identify other distributors that can be transferred to the inventory, ordering the inventory transfer, characterized in that to send the goods delivery information to the logistics company Co-purchase and promotional service using the Internet. The method according to claim 8 or 9, When receiving the order details from the consumer terminal to determine which region the goods of the order details are delivered to the area of the dealership in the region closest to the goods receiving place, characterized in that the selling place for the goods Co-purchase and promotional service using the Internet. The method of claim 11, When the stock transfer occurs, the corresponding stock transfer information is transferred to the financial company, and the financial company that receives the stock transfer information prepays the price based on the stock transfer information to the manufacturing company, and then receives the stock transfer information. And calculating the balance based on the balance of the set account. The method according to claim 8 or 9, When the co-marketing content is transmitted to the consumer terminal, a predetermined fee according to the co-marketing content is received from the individual agency, and a predetermined fee is received from the corresponding agency every time a sales connection is made according to the connection of the agency for the customer's order. Joint purchase and promotion service method using the Internet, characterized in that.