KR20020027893A - Network based web site advertisement service system & method - Google Patents

Abstract

PURPOSE: A network based web site advertisement providing system and a method are provided to increase the advertisement effect by controlling the initial web site address of user web browser connecting to the Internet so as to execute a web site being requested by an advertisement owner. CONSTITUTION: The system comprises a server(105) receiving a connection request signal from a client, providing the web page confronting to the request signal to the client, and providing a site providing module to the registered client, and the client(100) receiving the site providing program from the server and browsing the preset homepage address by executing the site providing program in time of requesting the Internet connection from a user. The site providing module executes the steps of receiving a specific URL(Uniform Resource Locator) from the preset server by the client and setting up the homepage URL by using the received specific URL. The client makes the user browser browsing the preset homepage URL in case that the user requests an Internet connection.

Description

Network based web site advertisement service system & method

The present invention controls the initial website address of a user's web browser accessing the Internet to execute a website requested by an advertiser, thereby maximizing a marketing strategy such as advertising effectiveness, awareness, and target marketing of the website. A provisioning system and method are provided.

In the past, there are a myriad of sites that can be referred to as the flood era of web sites in Korea as well as abroad.

And the myriad of Web sites that exist today not only make it difficult for people to know the Web site information, but also make them more indifferent to new Web sites.

Therefore, in order to promote a specific web site to the public, advertisers select and apply various advertisement methods. Advertisements of such specific websites include online advertisements and offline advertisements, offline advertisements include media advertisements and outdoor advertisements, and online advertisements include banner advertisements and advertisement mails.

However, since there is a lot of advertising information to be advertised through a limited media such as Hyundai, there is a problem in that it is necessary to pay a high cost of advertising.

And there is a problem that it is difficult to increase the loyalty by joining the user as a member to the web site unless the user has accessed the web site at least once.

In addition, among the myriad of web sites, there is a problem that it is not easy for a user who connects to the Internet to find a web site suitable for his or her inclination.

The present invention has been proposed to solve the above problems, and an object of the present invention is to control the initial website address of the user web browser to access the Internet to execute the website requested by the advertiser to improve the advertising effect of the website Network based web site advertisement providing system and method to maximize.

Accordingly, another object of the present invention is a network-based website advertisement providing system and method for setting an initial web page requested by an advertiser to achieve an advertiser's marketing goal by exposing a user to a corresponding website.

Another object of the present invention is a network-based website advertisement providing system and method for allowing a user to naturally visit a website requested by an advertiser to increase the access rate to the website.

Another object of the present invention is to set up a website that matches the user's tendency to access the Internet as an initial site, to give users information services and incentives, and advertisers of the web site to increase the effectiveness of the promotion A network based web site advertisement providing system and method.

1 is a view showing a schematic configuration of a network-based website advertisement providing system according to the present invention.

FIG. 2 is a flow chart of a case where a user who first registers according to the present invention accesses a web site address provided by an administrator server when accessing the Internet.

3 is a flowchart illustrating a case where a website advertisement service is performed for a plurality of times using a new website address previously received according to the present invention.

4 is a flowchart illustrating a case where a web site advertising service according to a user's disposition is provided according to the present invention.

FIG. 5 is a flowchart illustrating a method of analyzing a user's disposition using web log information storing the web site access information after accessing the Internet according to the present invention.

6 is a flowchart illustrating a case of providing a user with a certain reward when accessing a web site according to the present invention.

7 is an example of a screen when the homepage URL provided from the administrator server according to the present invention is stored.

<Description of the symbols for the main parts of the drawings>

100: client 105: administrator server

110: advertiser server

According to an aspect of the present invention for achieving the above object, in the client / server system for performing a website advertisement using a communication network, receiving a connection request signal from the client, the web corresponding to the connection request signal Provide a page to the client, and if the client is a registered user, receive a server providing the site providing module to the client and the site providing module, and execute the site providing module upon a user's request for Internet connection And a client for browsing to a homepage URL preset by the client, wherein the site providing module is selected by the client in a predetermined server, wherein the predetermined server is at least one of a server or a separate server providing the site providing module. From A network-based website advertisement providing system for receiving a URL, wherein the specific URL includes an advertisement provided to the client by the predetermined server and setting the received specific URL as a homepage URL. An apparatus, a method, a recording medium, and the like are provided.

According to another aspect of the present invention, a method for providing a web site advertisement to a client that has downloaded a site providing module based on a network, the method comprising: receiving a connection request signal from the client using the site providing module and receiving a connection request signal; Correspondingly, providing the client with a particular URL, wherein the particular URL is pre-determined in turn and includes an advertisement to be provided to the client, wherein the site providing module of the client provides the homepage URL. And a client is provided with a network-based web site advertisement providing method, apparatus, recording medium, and system corresponding to the method, wherein the client browses to the specific URL when a first internet connection request is made from a user.

According to a preferred embodiment, in the network-based website advertisement providing method, the client further comprises the step of browsing to the second URL, when the user requests a second Internet connection, the client site providing module of the The second URL may be previously received from the server and updated to a homepage URL before the user's second internet access request.

According to another preferred embodiment, the update may be made in real time every time a particular URL is browsed, or may be made at regular time intervals. According to another preferred embodiment, the URL may be provided by analyzing the user's disposition, the analysis of the user disposition may be performed by analyzing the web log of the user, the analysis of the user disposition is the user information And at least one of a user's age, gender, address, occupation, and hobby.

According to another aspect of the present invention, a method for providing a website advertisement to a user connected to a website advertisement providing server through a network, the method comprising: receiving an internet connection request signal from a user and corresponding to the received connection request signal Browsing to a home page URL, wherein the client's site providing module receives a specific URL from the server, where the specific URL includes an advertisement provided by the server, and receives the received specific URL as a homepage URL. A network based web site advertisement providing method, apparatus, recording medium, and system corresponding to the method are provided.

According to a preferred embodiment, in the network-based website advertisement providing method, before the second internet connection request from the user, the client receives a second URL from the server in advance by a site providing module, and receives the received URL. The second URL may be updated with the homepage URL.

According to another aspect of the present invention, a method for providing a website advertisement to a user connected to a website advertisement providing server through a network, the method comprising: a specific URL from the server, wherein the specific URL is an advertisement provided by the server. A network-based website advertisement providing method comprising: receiving a message, setting a specific URL as a homepage URL, receiving an internet access request signal from a user, and browsing the home page URL according to the received access request signal. An apparatus, a recording medium and a system corresponding to the above method are provided.

According to a preferred embodiment, in the network-based web site advertisement providing method, a second URL is received from the server before the second internet connection request is received from the user, and the received second URL is updated with a homepage URL. When the user requests a second internet connection, the user can browse to the updated second URL.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing a schematic configuration of a network-based website advertisement providing system according to the present invention.

Referring to FIG. 1, the network-based web site advertisement providing system provides a site providing module to a client 100 and a client 100 such as a computer on which a web browser is installed, which can search and search an Internet site. It is provided with an administrator server 105 for controlling the access to the website requested by the advertiser by controlling the website address (URL) through the provided site providing module and the advertiser server 110 to operate the website requested by the advertiser. .

At this time, preferably, the administrator server 105 is divided into a server providing a site providing module to the client 100 and a server providing a web site address (URL) to the client 100 through the site providing module. Can be managed.

In other words, a site providing module is provided from a server running a web site called A, and a web site address (URL) using the site providing module is provided from a server running a web site called B. Therefore, the servers managing the sites can be managed by separate operators.

The web site address (URL) is set as a homepage URL in the web browser of the client 100 by the site providing module. That is, when a user attempts to access the Internet by using a web browser such as Explorer, the address is displayed first on the screen. The above applies equally to the following.

In this case, in the above, the site providing module is provided (downloaded) and then described as performing an Internet access service using a web browser. Preferably, the site providing module may be included in a function of a web browser. .

When the site providing module is included in the function of the web browser as described above, the web server address (URL) is received and stored from the administrator server 100 and then browsed to the corresponding web site address according to the user's request. In the process, a separate download and user authentication process may be omitted.

The client 100, the manager server 105, and the advertiser server 110 are coupled to a wired or wireless communication network, respectively.

The manager server 105 may analyze the propensity of the user by searching the web site information that the user mainly accesses using the web log stored in the client 100. Based on the analysis of the user's disposition, the administrator server 105 may selectively provide a web site address to the client 100.

In the above, preferably, the administrator server 105 may separately establish a database for analysis to store the user's web log, and then analyze the user's disposition using the stored web log.

In addition, the administrator server 105 stores a user's personal information such as a website information database including gender identification number, website address, etc., gender, address, age, and taste. It can be linked with database and advertiser database.

Briefly, the present invention is as follows.

First, a user connects to a corresponding site operated by the administrator server 105 and downloads a site providing module in advance (or may use a distributed diskette or CD).

In addition, by using the site providing module, the user inputs an ID and a password to check whether the user is authenticated.

If the user is a member of the web site operated by the manager server 105, the manager server 105 allows the user's access attempt, and if not a member, allows the user to access the web site through a new membership.

In this case, when the automatic setting function is selected from the user, if the client 100 is powered on without the member authentication process as described above, the site providing module in the client 100 may be applied to be automatically executed. have.

When the user is authenticated to access the web site operated by the administrator server 105 through the above process, the user clicks a specific location (any of up, down, left, and right) of the site providing module to convert the icon into an icon. .

The site providing module converted into an icon is located on the monitor screen coupled with the client 100 (for example, it can be determined as the lower right corner of the screen).

A user connects to the network using the client 100 and logs on to the site providing module provided by the administrator server 105.

In addition, the user attempts to access the Internet by using a web browser such as an explorer provided by Microsoft, which is pre-installed in the client 100, or a netscape provided by Netscape.

According to the user's attempt to access the Internet as described above, the client 100 accesses the web site according to the web site address (URL) previously received from the administrator server 105.

Thereafter, the client 105 stores the web log of the web site used by the user, and transmits the web log to the manager server 100 upon connection to the site providing module or at the request of the manager server 105.

Using the transmitted web log, the manager server 100 analyzes various information of the user such as a web site address accessed by the user and a product event applied by the web site using a web log analysis program to best fit the user. Web site information and the like can be provided.

Preferably, the user's disposition may be based on personal information such as hobbies, specialties, age, gender, education, etc. registered in advance at the time of membership registration, or may be analyzed using the web log information.

After that, the process of providing a web site advertisement service according to the present invention will be described in detail with reference to the following drawings.

FIG. 2 is a flow chart of a case where a user who first registers according to the present invention accesses a web site address provided by an administrator server when accessing the Internet.

In the following, it is assumed that the user is connected to the administrator server 105 through a log-in to the site providing module executed in the client 100, and the subsequent steps will be described. Apply.

Referring to FIG. 2, in step 200, the client 100 continuously checks whether the user is connected to the manager server 105 after the user authenticates through log-in.

If the client 100 checks whether it is connected to the manager server 105, the client 100 proceeds to step 205 if it is currently connected. Otherwise, the client 100 outputs an error message and terminates the service providing process according to the present invention.

This is because the connection can be disconnected due to an error problem of the administrator server 105 or various problems on the network.

In step 205, the client 100 requests the administrator server 105 an initial web site address to be output when the Internet is running.

In step 210 the manager server 105 receives the web site address request of the client 100 in step 205 and proceeds to step 215.

In step 215, the manager server 105 searches for a database in which the web site address is stored according to the web site address request received in step 210, and proceeds to step 220.

In this case, the web site address can be searched by pre-determining the priorities such as the time stored among the web site addresses stored in the database.

In step 220, the manager server 105 transmits the web site address found in step 215 to the client 100.

In operation 225, the client 100 receives the website address transmitted by the administrator server 105 in operation 220, and stores the website address received in operation 230 in the registry of the window.

Specifically, step 230 is described by way of example, the registry of the window in the applet window for the Internet options displayed on the screen by sequentially selecting the tools and Internet options when the web browser used by the user is the Internet Explorer of the general items This is the area where the homepage URL is stored.

Therefore, the client 100 updates and stores the web site address received from the administrator server 105 by using the site providing module as the homepage URL of the Internet option.

In operation 235, the client 100 maintains the standby state in the state of storing the web site address received in operation 230 in the registry of the window and proceeds to operation 240.

In step 240, the client 100 determines whether there is an Internet connection request from the user, and if so, proceeds to step 245; otherwise, proceeds to step 235.

For example, referring to step 240, the user clicks on an icon of Explorer or Netscape, a web browser displayed on the screen of the monitor, to access the Internet.

In this case, the client 100 receives the user's input signal (clicking the icon) to determine whether the operation request signal for the web browser.

In step 245, the client 100 requests the information of the web site by accessing the web site address stored in the registry of the window according to the result of the determination that there is an Internet connection request from the user in step 240.

In operation 250, the advertiser server 110 receives a request for the website information of the client 100 from operation 245 and proceeds to operation 255.

In step 255, the advertiser server 110 retrieves web site information and transmits the information to the client 100.

In operation 260, the client 100 receives website information from the advertiser server 110 and outputs a web page on the screen based on the received website information.

As described above, the advertiser may perform various advertisement strategies of the website, such as attracting members by performing various product event events using the web page output on the monitor of the client 100.

In the above, the user's access to the Internet means that the user clicks on a website address set as an icon (or clicks a 'home' icon that outputs a basic page on a web browser).

And although the user can receive the website providing service according to the present invention when accessing the Internet by using the first web browser, the user can arbitrarily change the website provided by the administrator server 105 through URL input or hyperlink while accessing the website. When accessing a web page, the web page that the user wants to view is displayed on the screen.

Web site provision service according to the present invention is equally applicable to the above description.

3 is a flowchart illustrating a case where a website advertisement service is performed for a plurality of times using a new website address previously received according to the present invention.

The following description is based on the premise that the description is made after the description in FIG. 2 is performed after the web page corresponding to the web site address stored in the registry of the window is received in advance from the administrator server 105 by the user's request.

Referring to FIG. 3, in step 300, the client 100 continuously checks whether the client 100 is connected to the manager server 105 and proceeds to step 305 if it is connected, otherwise, the network connection is lost. Print error messages such as

In operation 305, the client 100 transmits new website address request information to the manager server 105 including an identification number corresponding to an existing website address (or may transmit all website addresses).

For example, the steps 300 to 305 are described. When a user requests web site information to the administrator server 105 through a web browser such as Explorer or Netscape, the administrator server 105 receives the request. The requested website information is transmitted to the client 100.

The web browser of the client 100 outputs the received web site information on the screen.

After the web site information is outputted, the client checks again whether it is connected to the administrator server 105, and when the connection state is confirmed, the client includes a new URL number including a specific URL serial number that makes it possible to identify an existing web site address. The web server address request information is requested to the administrator server 105 again.

In this case, the serial number is a website address database that is initially linked with the administrator server 105 may store information each of which is divided into a number of sites such as Yahoo address # 1, # 2 SIMMAN address, # 3 Netien address, and the like. .

The stored address is transmitted to the client 100 at the beginning of the Yahoo address along with the serial number 1. After that, when the client 100 requests a new web site address from the administrator server 105, the serial number 1 is transmitted.

In step 310 the manager server 105 receives the web site address request information including the identification number of the client 100 and proceeds to step 315.

In operation 315, the manager server 105 compares the existing web site address received in operation 310 with another web site address to determine whether another web site address exists.

As a result of the determination, if another web site address exists, the process proceeds to step 320; otherwise, the process proceeds to step 330.

For example, if the identification number corresponding to the existing web site address is the first number corresponding to the Yahoo address, the administrator server 105 searches for the simmon address corresponding to the second time by comparing with the identification number stored in the data data.

When the search is from 1 to 100, the search may be sequentially performed by applying the order in which the web site address corresponding to the identification number is stored.

In step 320, the manager server 105 extracts the web site address found in step 315, and transmits the web site address to the client 100 in step 325.

In step 330, the client 100 determines whether a new web site address is received, and if so, proceeds to step 335. Otherwise, the client 100 proceeds to step 340.

In step 335, the client 100 stores the received new web site address in the registry of the window and proceeds to step 340 to maintain the standby state.

Specifically, the step 335 is described by way of example. The registry of the window may be configured by sequentially selecting a tool and an internet option when the web browser used by the user is an explorer and displaying a general item in an applet window about an internet option displayed on the screen. This is the area where the homepage URL is stored.

Therefore, the client 100 updates and stores the web site address received from the administrator server 105 by using the site providing module as the homepage URL of the Internet option.

Thereafter, in step 345, the client 100 determines whether an internet connection signal is received from the user, and if the Internet connection is performed, proceeds to step 350; otherwise, proceeds to step 340 and logs in through the user authentication described with reference to FIG. It stays in standby until is finished.

The Internet access signal refers to a case in which a web browser such as user explorer or netscape is clicked (or a character input when the operating system is DOS).

In operation 350, the client 100 executes a new website address stored in the registry of the window and requests the advertiser server 110 storing information corresponding to the new website address according to the determination result of operation 345.

The client 100 receives web site information corresponding to the request using a web browser.

In step 355, the client 100 outputs the web site information received in step 345 on the screen of the monitor using a web browser.

2 and 3, before the user accesses the Internet using a web browser, the client 100 receives the web site address from the administrator server 105 in advance and stores it as a basic page, and the user saves the web. The above description is based on the assumption that the web site address stored as the default page is executed when the browser is used.

However, preferably, the user may request a web site address from the administrator server 105 when the user accesses the Internet by using a web browser, and apply the web site address in a different order.

In addition, in the case where the administrator server 105 receives the website address transmitted from the advertiser in advance and stores it in a database, and then transmits the stored website address to the client 100, it is preferably selected based on user information. In addition, the web site address may be transmitted to the client 100.

The above mentioned optional web site address transmission will be described in detail with reference to the following drawings.

Preferably, the manager server 105 may transmit the updated web site address (URL) at regular time intervals irrespective of the request of the client 100. The same may also apply to the following.

4 is a flowchart illustrating a case where a web site advertising service according to a user's disposition is provided according to the present invention.

Referring to FIG. 4, in step 400, the advertiser server 110 transmits advertisement request information including advertiser personal information and a web site address to be advertised, to the manager server 105.

In operation 405, the manager server 105 receives the advertisement request information transmitted in operation 400 and proceeds to operation 410. Here, preferably, the administrator may receive an advertisement request for the corresponding web site from the advertiser by using off-line, and the administrator may directly input the advertisement request information.

In operation 410, the manager server 105 classifies the received advertisement request information according to a predetermined condition.

The pre-specified condition here is for target marketing, for example, to classify whether it is a website for adults or a website for women.

In addition, various classification conditions can be set, which can be variously applied to students, age (for example, teenagers, 20s, or older people such as silver industries), and occupations.

In step 415, the manager server 105 stores the web site information classified in step 410 in a database in advance, and then proceeds to step 420.

In step 420, the client 100 receives the user's internet access signal, and in step 425, checks whether the client 100 is connected to the manager server 105, and if so, proceeds to step 430. Otherwise, an error message is output and the process ends. do.

In operation 430, the client 100 transmits web site request information including user information to the manager server 105.

In step 435, the manager server 105 receives the web site request information transmitted from the client 100 in step 430, and proceeds to step 440.

In operation 440, the manager server 105 searches the web site information stored in the database in advance based on the user information among the received web site request information.

For example, in step 440, a user may search for a variety of information corresponding to a user's disposition based on user information, such as whether the user is an adult or not an adult, a male or a female, a student, and a website previously stored in a database. Retrieve the categorization of the information.

In this case, if the website information requested by the advertiser is for adults, the categorization of the website stored in the database is selectively transmitted only to adults over 20 years of age as members, and the website information requested by the advertiser is for women. If the target is to send only the information of the website to women among the users registered as a member.

In step 445, the administrator server 105 determines whether there is a match to the user's preference among the searched web site information, and if there is web site information corresponding to the user's preference, the process proceeds to step 450; The site address is determined to be absent and the process ends.

In operation 450, the manager server 105 extracts a website address corresponding to the user's disposition according to the determination result in operation 445, and transmits the website address extracted in operation 455 to the client 100.

In step 460, the client 100 receives the web site address transmitted from the manager server 105 in step 455, and proceeds to step 465.

Thereafter, in step 465, the client 100 receives the website information from the advertiser server 110 by executing the received website address, and outputs the received website information on the screen.

FIG. 5 is a flowchart illustrating a method of analyzing a user's disposition using web log information storing the web site access information after accessing the Internet according to the present invention.

5, which will be described below, is assumed to be made after the description with reference to the drawings, and thus, the same applies to the present invention.

Referring to FIG. 5, in step 500, the client 100 outputs a web page using a web browser and proceeds to step 505.

In step 505, the client 100 stores the web log information corresponding to the information using the Internet, that is, the web surfing information, by the user through a URL input or a hyperlink, and proceeds to step 510.

The web log information includes all information of the user's activity on the web, such as not only the user's favorite website visit information but also various event information applied on the website.

In operation 510, the client 100 transmits the stored web log information to the manager server 105.

In step 515, the manager server 105 receives the web log information transmitted from the client 100 and proceeds to step 520.

Thereafter, in step 520, the manager server 105 converts the received web log information into a database using a log analysis program and converts it into reporting data.

In other words, the reporting data is to be used as statistical data that is economically useful and can obtain various information of the user.

For example, a man in his twenties can statistically use a variety of information such as which content is preferred, which site is preferred, and which teen is most preferred.

In operation 525, the manager server 105 transmits the reporting data converted in operation 520 to the advertiser server 110.

In step 530, the advertiser server 110 receives the reporting data transmitted from the manager server 105, and stores the reporting data received in step 535.

Such reporting data can be used by not only managers but also advertisers to analyze the preferences of users (ie netizens).

6 is a flowchart illustrating a case of providing a user with a certain reward when accessing a web site according to the present invention.

In the following description with reference to FIG. 6, the present invention can be applied to all embodiments according to the present invention as a case of providing a user with a point of accessing a website.

Referring to FIG. 6, in step 600, the client 100 outputs a web page using a web browser and proceeds to step 605.

In operation 605, the client 100 checks the time when the user accesses the web site based on the output web page.

At this time, the web site to be checked for access time means a web site provided by the administrator server 105, and the web site that a user arbitrarily enters, such as a URL or a hyperlink, is excluded in addition to the provided web site.

In operation 610, the client 100 transmits access information (for example, web log information, etc.) including the checked time information to the manager server 105, and proceeds to operation 615.

The access information at this time may include user information such as ID.

In step 615, the manager server 105 receives the access information transmitted in step 610 and proceeds to step 620.

In operation 620, the manager server 105 may provide points (or various reward schemes such as mileage) to the corresponding user based on the received access information, and accumulate the user's points including the paid points.

In this case, the points paid to the user may be differentially paid according to the time of accessing the web site provided through the manager server 100.

And after paying the points to the user in the above, if there is a choice to use the point from the user pays the goods, lottery or cash selected by the user, if the user does not have a choice to use the point to end the process Can be. In this case, the bank account number is additionally input to pay cash to the user.

Preferably, however, the compensation method may be applied after reaching a predetermined cumulative point after the step 620, which will be described below.

In operation 625, the manager server 105 determines whether the accumulated points of the user correspond to various prize points that can be paid, such as prizes, lotteries, or cash, and if so, whether to use the points.

As a result of the determination, if confirmation information corresponding to the designated point and the user uses the point is received, the process proceeds to step 630, and if the designated point is not used or whether the point is used, the process ends.

In step 630, the manager server 105 determines whether or not the user has selected a particular product as a prize, and if so, proceeds to step 635 to instruct the manager of the delivery of the corresponding product, and for the delivery information including the brand name and the date and time of arrival, etc. Send an email to the user.

However, in step 640, the manager server 105 determines whether to select a lottery ticket (including an instant lottery ticket) again in accordance with the determination result that the user did not select a specific product as a prize in step 630.

In this case, the administrator server 105 proceeds to step 650 if the user has not selected the lottery, and proceeds to step 645 if the user selects the lottery, and transmits the lottery date, prizes, lottery numbers, etc. for the lottery to the user by e-mail. do.

At this time, the lottery number may be a number specified by the administrator in advance or by a number combination generated randomly when the user selects the lottery. In step 650, the manager server 105 determines whether the user has selected cash as a prize. If the user selects cash, the manager server 105 proceeds to step 655 to instruct cash deposit to the user's bank account. Amount, etc.) is sent to the user by e-mail.

These cash deposits can be applied in a variety of ways, including direct debit or direct deposit by a manager.

In step 660, the client 100 receives an e-mail according to the point usage transmitted by the manager server 105 in step 645.

In other words, if the user selects a product, the user receives the delivery information for the delivery of the product via email, if the user selects the lottery, the corresponding lottery information is received via the email, and if the user selects the cash, Cash deposit information is received via e-mail.

Although the above-mentioned prizes have been described using goods, cash, lottery, etc. for convenience of explanation, it is well known that they can be applied by various applications.

7 is an example of a screen when the homepage URL provided from the administrator server according to the present invention is stored.

Referring to FIG. 7, an example 700 of a homepage URL stored screen is a part in which an Internet option, which is a function of a general web browser, may be selected and searched.

In the following description, a general description will be omitted, and only the homepage area will be described.

The home page area of the screen example 700 is a portion which displays not only the first received website address (URL) but also the website address in the case of being continuously updated.

For example, the web site address displayed in the screen example 700 may be obtained by the administrator server 105 when the user logs in to the site providing module using the client 100. You will receive a specific website address that you provide.

At this time, the web site address received by the client 100 is an address requested by the advertiser, and if the Yahoo address, the Simmani address, or the Netian address is the address requested by the advertiser, the corresponding address is used.

Since the detailed description of the operation using the address has been described above, it will be omitted here.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

According to the present invention, a web site commissioned by an advertiser may be provided as an initial web page through a web site performing an intermediate role, so that the user may quickly recognize the web site, thereby increasing the advertisement effect.

In addition, by allowing the user to visit the website requested by the advertiser, the access rate to the website can be increased.

In addition, by setting a web site that matches the tendency of the user to access the Internet as an initial site, it can provide interest and fun to the user, and at the same time, advertisers of the web site can enhance the publicity effect.

Claims (19)

A client / server system for performing website advertisements using a communication network, A server for receiving a connection request signal from the client, providing a web page corresponding to the connection request signal to the client, and providing a site providing module to the client if the client is a registered user; A client that receives the site providing module and browses to a homepage address preset by the execution of the site providing module when a user requests an internet connection. Including but not limited to: The site providing module is executed by the client. Receiving a specific URL from a predetermined server; Setting a homepage URL using the received specific URL Run it, And when the user requests an internet connection, the client browses to the homepage URL. In a method of providing a website advertisement to a client that has downloaded a site providing module based on a network, Receiving a connection request signal from the client using the site providing module; Providing the client with a specific URL corresponding to the access request signal, wherein the specific URL is predetermined in advance and includes an advertisement provided to the client; Including but not limited to: Set the specific URL as a homepage URL by the site providing module of the client, and the client, upon browsing from the user to the specific URL, after browsing to the specific URL, before the user's second internet connection request Receiving the second URL in advance and updating to the homepage URL Network-based website advertisement providing method characterized in that. The method of claim 2, The update is Made in real time after the specific URL is browsed Network-based website advertisement providing method characterized in that. The method of claim 2, The update is By constant time intervals Network-based website advertisement providing method characterized in that. The method of claim 2, The URL is provided by analyzing the propensity of the user Network-based website advertisement providing method characterized in that. The method of claim 5, The analysis of the user tendency is Analyzing the web logs of the user Network-based website advertisement providing method characterized in that. The method of claim 5, The analysis of the user tendency is Analyzing the user information Network-based website advertisement providing method characterized in that. The method of claim 7, wherein The user information is Include at least one of age, gender, address, occupation, or hobbies Network-based website advertisement providing method characterized in that. In the method of providing a website advertisement to the user connected to the website advertisement providing server through a network, Receiving an internet access request signal from a user; Browsing to a home page URL in response to the received access request signal; Including but not limited to: The site providing module of the client receiving a specific URL from the server, wherein the specific URL includes an advertisement provided by the server; Setting the received specific URL as a homepage URL, and thereafter, receiving the second URL from the server and updating the homepage URL before the user's second internet connection request; Network-based website advertising providing method comprising a. The method of claim 9, The update is By constant time intervals Network-based website advertisement providing method characterized in that. The method of claim 9, The advertisement is provided by analyzing the propensity of the user Network-based website advertisement providing method characterized in that. The method of claim 11, The analysis of the user tendency is Analyzing the web logs of the user Network-based website advertisement providing method characterized in that. The method of claim 11, The analysis of the user tendency is Analyzing the user information Network-based website advertisement providing method characterized in that. The method of claim 13, The user information is Include at least one of age, gender, address, occupation, or hobbies Network-based website advertisement providing method characterized in that. In a method of providing a website advertisement to a client that has downloaded a site providing module based on a network, Receiving a connection request signal from the client using the site providing module; Providing the client with a specific URL corresponding to the access request signal, wherein the specific URL is predetermined in advance and includes an advertisement provided to the client; Network-based website advertisement providing method characterized in that. In the method of providing a website advertisement to the user connected to the website advertisement providing server through a network, Receiving a specific URL from the server, wherein the specific URL includes an advertisement provided by the server; Setting the received specific URL as a homepage URL; Receiving an internet access request signal from a user; Browsing with a home page URL in response to the received access request signal, before receiving a second internet access request from the user, receiving a second URL from the server, and updating the received second URL with a homepage URL; step Network-based website advertisement providing method characterized in that. An apparatus for providing a website advertisement to a client that has downloaded a site providing module based on a network, Means for receiving a connection request signal from the client using the site provision module; Means for providing the client with a URL corresponding to the access request signal, wherein the URL is pre-determined and includes an advertisement provided to the client Including, The site providing module of the client sets the specific URL as a homepage URL, and browses to the specific URL when a first Internet connection request is made from a user of the client. Network-based website advertisement providing device characterized in that. In order to perform a method of providing a website advertisement to a user through a network, a program of instructions that can be executed by the digital processing apparatus is tangibly implemented and can be read by the digital processing apparatus. In the recording medium, The network-based website advertisement providing method, Receiving a specific URL from the server, wherein the specific URL includes an advertisement provided by the server; Setting the received specific URL as a homepage URL; Browsing at the homepage URL when a user requests an Internet connection Recording medium comprising a. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, Receiving a connection request signal from a client using a site providing module; Providing the client with a specific URL corresponding to the access request signal, wherein the specific URL is predetermined in advance and includes an advertisement provided to the client; Run the The site providing module of the client sets the specific URL as a homepage URL, and browses to the specific URL when a first Internet connection request is made from a user of the client. Network-based website advertisement providing system characterized in that.