KR20000049823A - Use Webbrouser firstpage to advertise and that use to marketing plan. - Google Patents

Abstract

PURPOSE: A method for an Internet advertisement by controlling a first picture(start page) of a web browser is provided for a user to view a homepage of advertisers by controlling a first picture(start page0 when operating a browser. CONSTITUTION: A method for an Internet advertisement by controlling a first picture(start page) of a web browser, in a client, comprises the steps as follows. A controller is operated in a start of Windows(a first step). The controller checks an effectiveness of a database(DB), a generated DB is transmitted to a server, and a new DB is received form the server(a second step). A kind an version of a browser is checked and an appropriate controller is performed when a web browser is started(a third step). A first picture(start page) is supplied by the performed controller(a fourth step). A DB(log file) is generated and the generated DB(log file) is stored(a fifth step). And the method, in a server, comprises the steps as follows. The DB(log file) generated by the second step is received(a first step). The received DB(log file) is processed(a second step). And new DBs(URL,TIME) are transmitted to a client, by referring to the processed DB(log file)(a third step).

Description

Use Webbrouser firstpage to advertise and that use to marketing plan. }

The present invention relates to a method of controlling the browser's home screen (start page) by the system of the present invention, when an advertiser installs a plug-in in an Internet education facility such as a computer school to start a browser against a new customer base in the Internet market. It is effective to maximize the promotion effect by naturally seeing the homepage provided as the first screen (start page).

Currently, the advertising method using the browser is generally made by using a separate window or by changing the appearance of the browser, but this is not only inconvenient for users but also has a weak effect. This is evident from the fact that browsers other than Explorer and Netscape are almost dead. In other words, when an external change is made in an advertisement using a browser, users have a strong rejection. The reason is that users are already familiar with Explorer and Netscape. Therefore, the way to minimize the rejection in internet advertising is to suppress the change in the appearance of the browser.

The present invention is to solve the above problems of the prior art, an object of the present invention is to naturally promote the homepage through the browser, and furthermore to create a log file to investigate the time spent on the page, click frequency for the page, etc. Use as a material It can be used as an important material to investigate the response of the homepage, and it has the advantage that it can effectively promote opportunities to events to customers. The present invention for achieving the above object to promote the homepage as naturally as possible in a simple way to control the initial screen list without changing the appearance of the browser, the client unit fifth step and the server unit third step It is characterized by comprising.

1 is a block diagram of an entire system for implementing the present invention according to the prior art.

2 is a configuration diagram of a web browser home screen (start page) control system in the client of FIG.

3 is a method of controlling a first screen (start page) URL in the web browser of FIG.

4 is a business model diagram between a computer school and an internet based company having an internet resource for applying the present invention.

Explanation of symbols for the main parts of the drawings

In general, most of the advertisements using a web browser have a method of displaying a separate window or allocating a portion of the browser for the advertisement.

However, these methods cannot be used as advertisements because users who use the browser have a strong objection to external changes in the basic framework of the browser. The inclination of these users can be attributed to the fact that new browsers are being ignored by Explorer or Netscape, despite their superior functionality and interface. This is because users already have a taste for Explorer or Netscape.

Therefore, the effects expected in the present invention are as follows.

1) As an advertisement that uses the first screen of a web browser, it does not change the external appearance of the browser at all, which can naturally reduce the objection caused by the advertisement.

2) Existing advertisers are often forced to close before the screen appears due to the user's rejection, but in the case of the present invention, since the initial screen is provided, this rejection can be considerably reduced, thus providing other services to the user. To create mutual benefits.

3) It maximizes the advertising effect of the advertiser while reducing the user's rejection by making the most of the existing menu, and has the feature that the advertiser side can use it as a material to investigate the response of the site by creating a log file.

The present invention is implemented using the client-side plug-in Visual C ++, the server-side DB MSQL, and includes technical elements that change the browser's initial screen (start page) over time.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. 1 is a block diagram of a system for implementing the present invention, Figure 4 shows a business model for applying the system.

As described above, the first screen (start page) control and the creation of the DB of the web browser according to the present invention can give users an advertising effect in both online and offline situations, and based on the generated DB (log file) As a result, it is possible to investigate the responsiveness to the homepage, and has the effect of immediately responding to the consumer's needs by transmitting the analyzed DB (URL, TIME) through the collected data. This has the effect of giving a less objection to the user than the advertising method using a separate advertising window. Although the above has been described with reference to a preferred embodiment of the present invention those skilled in the art will be described in the claims It will be understood that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention.

Claims (7)

The client unit is a first step of operating the controller when the window starts, a second step of validating the DB by the controller of the first step and sending the created DB to the server, and receiving a new DB from the server if there is a new DB. A third step of checking the type and version of the browser and executing a suitable controller when the web browser is started by the second step; a fourth step of providing a first screen (start page) by the controller executed in the third step; Advertisement through the control of the first screen (start page) of the web browser including the fifth step including the fifth step of generating a DB (log file) by the fourth step and the fifth step of storing the generated DB (log file) Method, wherein the server unit receives a DB (log file) generated by the second step, and a DB (log file) received by the first step. First screen of the web browser including a second step of processing and a third step of transmitting a new DB (URL, TIME) created by referring to the DB (log file) processed by the second step to the client (start page) ) How to control through advertising A business model between a computer academy having resources capable of internet classes for applying claim 1 and a company deploying an internet-based business The method of claim 1, wherein the first browser (the start page) of the web browser comprises the step of executing the controller according to the type and version of the web browser. Advertising method using the first screen (start page) of the web browser comprising the step of controlling the first screen by the controller 5. The method of claim 4, wherein a DB (log file) is generated for a job made until the user exits the first screen (start page). The advertisement method according to any one of claims 1 to 5, wherein the first screen (start page) of a web browser provided by modifying a new DB (URL, TIME) at a predetermined time interval is provided. It is a model that maximizes mutual profit by fully utilizing existing facilities through cooperation between computer academy and internet based service company, and includes technical contents to implement this. According to this business model, profits are generated by connecting existing services of the computer academy, fixed IP, faculty and existing services of Internet-based service companies in the form of community, and forming a consortium for the hubization of advertising companies. The first stage, the second stage to form a consortium between schools to jointly attract advertising and publicity, and the third stage of mutual exchange between them, which is the seventh stage to implement this Includes technical details. According to the prior art, most advertisements immediately terminated advertisements and continued surfing the web because the previous advertisements obstruct the contents of the browser or interfere with the navigation of the user. However, the present invention is not only possible to advertise offline through cookies, but also does not interfere with web surfing at all and there is no external change, thereby minimizing rejection. In addition, the contents of the first screen (start page) are updated at certain time intervals, and by creating a log file for the initial screen, the advertiser can find out the lack of investigation of the page response. As a result, the company can expect the cost reduction and the profit generation effect by using the facility and resources of the school and the school can reduce the cost of using the service of the company. Referring to Figure 4 it can be seen in detail a preferred embodiment of the present invention. 1 is a block diagram of an entire home page advertisement and analysis system using an internet browser to implement the present invention. Referring to Figure 1, the system consists of a client portion and a server. The client is implemented in Visual C ++, and includes a control unit for controlling the browser's first screen (start page), a DB unit for creating a log file, a function for receiving and updating it, and a communication module for communicating with the server. The server unit is driven by MSQL and consists of a sending unit for supplying a new DB (URL, TIME) to the client's request, a processing statistics unit for processing the DB (log file) received from the client, and a DB storage medium for storing the original DB. do.