KR20020024351A - Method & Apparatus for Location-Information Service Comprising Advertisement-Information - Google Patents

Abstract

PURPOSE: A device of supplying location information including advertising information is provided to receive location information of a user terminal, and to receive transportation information corresponding to the location information from a traffic information system, then to transmit the advertising information with the location information or with the transportation information to the user terminal through a network, so as to have call benefits as well as reduce telephone bills. CONSTITUTION: A terminal(400) transmits location information requested by a user to a location information processing server(440) or receives advertising information corresponding to the location information from the server(440). A base station(410) transmits the advertising information to the terminal(400). A WAP(Wireless Application Protocol) gateway(420) connects a speech path of the terminals(400) and controls the base station(410). The location information processing server(440) extracts the location information, and transmits the advertising information corresponding to the location information to the terminal(400). A database(450) includes a location information database(453), an advertising information database(456), and a user information database(459). The location information database(453) stores location information registered by a location information provider. The advertising information database(456) stores advertising information registered by an advertising provider. The user information database(459) stores user information connected to the location information processing server(440).

Description

Method and apparatus for providing location information including advertisement information {Method & Apparatus for Location-Information Service Comprising Advertisement-Information}

The present invention relates to a video advertising method and apparatus associated with location information.

Personal communication service among mobile communication services is a mobile communication service used by individuals while carrying a voice and low-speed data communication regardless of time and place using an ultra-compact, ultra-lightweight terminal that is easy to carry.

Using such a mobile terminal, advertisers advertise their products or services to consumers. The advertisement method includes a method of transmitting an advertisement as a text message to a consumer or advertising using a voice message.

In the case of advertising using a landline telephone, there is a method of forcibly listening to an advertisement before making a call by attaching a device storing an advertisement voice message to the telephone.

This means that the consumer must listen in advance to the stored advertising voice message when making a call. This is because the contents of the advertisement is always fixed, the user feels the disgust of the advertisement, and it is inconvenient because the call is not made immediately while listening to the advertisement voice message.

In addition, advertising services utilizing wireless communication terminals such as mobile phones and PDA terminals are mainly based on texts due to terminal capacity problems, and video character services using dot designs are in progress. The video character service is also inconvenient because the terminal capacity is a problem to utilize the compression tool.

Conventionally, since the location of the user terminal is tracked from the base station and the GPS satellites, the location of the user terminal is transmitted to a user system that requires the location map service. There was an inconvenience to know.

In addition, since each communication company itself uses only various information services using text messages or voice messages, it cannot be an integrated information service, which is a one-sided case in which precise analysis corresponding to the information tastes of individual members has not been performed. There is a problem that the ads are not classified by speculation, and the advertising effect is opaque and accurate target marketing cannot be achieved properly.

Accordingly, an object of the present invention is to provide a method and apparatus for providing location information including advertisement information for transmitting differentiated advertisement information according to location information of a user terminal.

Another object of the present invention is to provide a method and apparatus for providing location information including advertisement information for identifying traffic conditions of a corresponding region where a user terminal is located and transmitting differentiated advertisement information together with traffic information to the terminal. .

1 is a view schematically showing the configuration of an advertising system through a terminal according to an embodiment of the present invention.

2 is a flowchart illustrating an advertisement transmission process.

3 is a flowchart illustrating an advertisement transmission process corresponding to a user's disposition.

4 is a diagram schematically illustrating a configuration of a system for providing location information through a terminal according to an exemplary embodiment of the present invention.

5 is a flowchart illustrating a process of transmitting location information by a location advertisement program.

6 is a flowchart illustrating an advertisement transmission process corresponding to a location of a user.

7 is a view schematically showing the configuration of a traffic information providing system according to an embodiment of the present invention.

8 is a flowchart illustrating a traffic information transmission process.

9 is a flowchart illustrating a process of transmitting traffic information corresponding to a location of a user.

<Explanation of symbols for main parts of the drawings>

100, 400, 700: terminal 110, 410, 710: base station

120, 420, 720: WAP Gateway 140: Ad Processing Server

150, 450, 750: Database

153, 459, 759: User Information Database

156, 456, 756: Advertising Information Database

453, 753: Location Information Database

440: location information processing server 740: traffic information processing server

According to an aspect of the present invention to achieve the above object, in a method for providing location information and advertisement information, receiving a location information request signal from a user, receiving location information corresponding to the request of the user And transmitting advertisement information together with the received location information to a terminal of the user through a network, and a method and apparatus for providing location information including the advertisement information.

The network includes advertisement information consisting of one of a wireless communication network and a wired communication network. The advertisement information may include at least one of advertisement information corresponding to the user's disposition or advertisement information of an affiliate store located near the user's location and the user's disposition, after analyzing the user's personal information. The personal information includes at least one of age, sex, hobbies, specialties, interests, and occupation.

According to another aspect of the present invention to achieve the above object, in a method for providing traffic information and advertising information using a traffic information providing system, receiving a traffic information request signal from a user, from the traffic information providing system A traffic information providing method comprising the advertisement information comprising the step of receiving the traffic information requested by the user and transmitting the advertisement information together with the received traffic information to the user terminal via a network, corresponding to the method It is possible to provide an apparatus and a system.

The advertisement information may further include an advertisement corresponding to a preset user's disposition, wherein the disposition of the user may be extracted after analyzing the user's personal information and the personal information may include age, gender, hobbies, specialties, and interests. , At least one of the occupations.

The traffic information may be input by at least one of a vehicle detector, a CCTV, and a traffic information source, and may include at least one of a voice, a text, a mixed message form of a voice and a text, a video, and an image.

Hereinafter, exemplary embodiments of a method and apparatus for providing location information including advertisement information according to the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited or limited by the following examples.

1 is a view schematically showing the configuration of an advertising system through a terminal according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement system through a terminal includes a terminal 100, a base station 110, a wireless application protocol (WAP) gateway 120, an advertisement processing server 140, and a database 150.

The terminal 100 is a computer, a mobile phone, a PDA phone, a smartphone, or the like, and transmits the information requested by the user to the advertisement processing server 140, or receives and stores the advertisement information transmitted from the advertisement processing server 140. Play a role.

The base station 110 transmits the advertisement information requested by the user of the terminal 100 to the terminal 100.

The WAP gateway 120 connects the call paths between the mobile communication terminals 100 and controls the base station 110.

The advertisement processing server 140 extracts an advertisement corresponding to the propensity of the terminal 100 user and transmits the advertisement to the terminal 100 or transmits an advertisement corresponding to the request of the terminal 100 user.

The database 150 includes a user information database 153 and an advertisement information database 156.

The user information database 153 stores the customer information connected to the advertisement processing server 140. The customer information includes the name, age, gender, hobbies, specialties, interests of the user of the terminal 100, and personal information such as a mobile phone number, a user's ID, a job, an address, and the like.

The advertisement information database 156 serves to store advertisement information registered by the advertisement provider. The advertisement information may be provided in the form of a message, a video, an image, a voice, etc., for example, information on current status of an advertisement target, such as a department store PR advertisement, a current 'bargain period', and 'a surprise sale of 000 products' in the case of a department store. It involves doing.

The operation of the advertisement system through the terminal according to the present invention having such a configuration will be described.

The advertisement processing server 140 extracts the advertisement selected by the user of the terminal 100 from the advertisement information database 156 and transmits the advertisement to the user terminal 100. The transmitted advertisement is displayed on the desktop screen of the terminal 100 and stored in the terminal 100.

In addition, when the advertisement processing server 140 receives a request for advertisement information from the user, the advertisement processing server 140 uses personal information such as age, gender, hobbies, specialties, interests, and occupation stored in the user information database 153, and the propensity of the corresponding user. After the identification, the advertisement corresponding to the propensity is extracted from the advertisement information database 156 and transmitted to the user terminal 100.

2 is a flowchart illustrating an advertisement receiving process.

Referring to FIG. 2, first, when a user accesses a network (S200), a screen including an advertisement selection icon, a location information providing icon, a traffic information providing icon, and the like is displayed. When the user selects an advertisement selection icon on the displayed screen (S202), an advertisement list is displayed (S204). The user selects a desired advertisement from the displayed advertisement list (S206).

When the advertisement is selected, icons such as execute, download, send mail, and cancel are displayed immediately. If the user selects the download (S208), the downloaded advertisement is displayed on the desktop of the terminal 100 and then stored in the memory of the terminal 100 (S210). The advertisement displayed on the desktop of the terminal 100 may be displayed at regular time intervals or continuously.

In addition, the stored advertisement may send a mail to the telephone number and the e-mail address by inputting the other party's telephone number or e-mail address in response to the request of the user.

If the user chooses to execute immediately (S212), the advertisement selected by the user is displayed on the desktop of the terminal (S214) so that the advertisement selected by the user can be easily identified.

If the user chooses to send the mail (S216), the user can send mail to the phone number and the e-mail address by inputting the other party's phone number or e-mail address without the download of the advertisement selected by the user. It may be (S218).

By executing the above-mentioned execution, downloading, sending mail, etc., the terminal user is given a free coupon benefit as well as a discount coupon at the advertising affiliate. The free call benefit or discount coupon may be given by the number of downloaded advertisements or the number of mails sent, the amount of downloaded advertisement data, the size of the image, and the like.

In addition, a free call benefit may be given by the operator of the site.

The advertisement may include at least one of a text advertisement, a video advertisement, a sound advertisement, and a character advertisement.

According to another exemplary embodiment of the present invention, a terminal user may download an advertisement desired by the user using a compression technique.

3 is a flowchart illustrating an advertisement receiving process corresponding to a user's disposition.

Referring to FIG. 3, the advertisement information processing server 140 receives personal information of a plurality of terminal users (S300) and inquires whether a user receives an advertisement corresponding to the personal information of the received user (S302).

The personal information of the plurality of terminal users is stored in the user information database 153, or in the case of a mobile communication terminal user, the operator of the site receives user identification information registered in each communication company from each communication company or in real time to the communication company server. By accessing, it is possible to extract personal information of a user registered in the communication company server.

In addition, the personal information of the plurality of terminal users may be information extracted by the advertisement information processing server 140 from user identification information stored in the user information database 156 or user identification information registered in each communication company.

In the received query, the user who agrees to receive the advertisement transmits an intention to accept the advertisement, and the user who does not agree indicates the intention by sending an advertisement rejection message. The advertisement information processing server 140 receiving the intention of receiving an advertisement from the user extracts the user who has sent the consent to receive the advertisement, and then analyzes the extracted user's disposition. Then, after classifying the advertisement stored in the advertisement information database 156 according to the analyzed user's disposition (S306), an advertisement group is formed.

The formed advertisement group is stored in the advertisement information database 156 (S308), and the advertisement of the corresponding advertisement group is transmitted to the user who has agreed to receive the advertisement in real time (S310).

The user's disposition corresponds to personal information such as age, gender, hobbies, specialties, interests, occupation, etc. stored in the user information database 153 or stored in the server of each communication company. In the case of a user, the advertisement information processing server 140 transmits the advertisement corresponding to the computer game to the user terminal in real time in the advertisement group classified and stored in the advertisement information database 156 according to the propensity.

When an advertisement reception request is received from a user according to another exemplary embodiment of the present invention, the advertisement information processing server 140 may store the personal information of the user in real time (for example, the user information database 153) After analyzing the user information stored in the server of the telecommunication company, such as age, gender, hobbies, specialties, interests, occupation, etc.), the user's disposition corresponding to the analyzed user's personal information is determined. Then, the advertisement corresponding to the identified user's propensity may be extracted and transmitted to the user terminal 100 in real time.

The advertisement may include at least one of a text advertisement, a video advertisement, a sound advertisement, and a character advertisement.

4 is a diagram schematically illustrating a configuration of a system for providing location information through a terminal according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the system for providing location information through the terminal includes a terminal 400, a base station 410, a WAP gateway 420, a location information processing server 440, and a database 450.

The terminal 400 is a computer, a mobile phone, a PDA phone, a smart phone, or the like, and transmits the location information requested by the user to the location information processing server 440 or the location information transmitted from the location information processing server 440. It serves to receive advertisement information corresponding to the location information.

The base station 410 transmits advertisement information corresponding to the location information requested by the user of the terminal 400 to the terminal 400.

The WAP gateway 420 connects the call paths between the terminals 400 and controls the base station 410.

The location information processing server 440 extracts location information requested by a user and transmits advertisement information corresponding to the extracted location to the terminal 400.

The database 450 includes a location information database 453, an advertisement information database 456, and a user information database 459.

The location information database 453 stores location information registered by the location information provider. The location information includes information such as the location of a place selected by the user, a method of going (for example, information on transportation, etc.).

The advertisement information database 456 serves to store advertisement information registered by the advertisement provider. The advertisement information may be provided in the form of a message, a video, an image, a voice, etc., for example, information on current status of an advertisement target, such as a department store PR advertisement, a current 'bargain period', and 'a surprise sale of 000 products' in the case of a department store. It involves doing.

The user information database 459 stores user information connected to the location information processing server 440. The user information includes personal information such as name, age, gender, hobbies, specialties, interests of the user of the terminal 400, a wireless communication terminal, for example, a phone number of a mobile phone, a user ID, a job, an address, and the like.

The operation of the location information providing system through the terminal 400 according to the present invention having such a configuration will be described.

The location information processing server 440 extracts location information of a place that a user wants to find from the location information database 453, and extracts advertisement information corresponding to the place from the advertisement information database 456 to the user terminal 400. To be sent).

In addition, when the location information request signal is received from the user, the location information processing server 440 extracts the location information from the location information database 453 and stores the age, gender, and hobby stored in the user information database 459. Analyze the user's personality by analyzing the user's personal information such as skills, specialties, interests, and occupation.

Then, the advertisement corresponding to the identified user's propensity is extracted and transmitted to the user terminal 400 together with the extracted location information.

5 is a flowchart illustrating a process of receiving location information by a location advertisement program.

Referring to FIG. 5, when a user connects to the network (S500), the location information processing server 440 queries the user whether or not the location advertisement program is downloaded at predetermined time intervals (S502). If the user wants to download the program, the user selects the location advertisement program and executes the download (S504).

Due to the download of the location advertisement program, the latest information corresponding to the place where the user is located or the place selected by the user is transmitted to the user terminal in real time. That is, the user terminal and the location information processing server 440 exchange information in real time. For example, if a user selects a 00 department store or is near a 00 department store, the location information processing server 440 transmits the latest information such as 'a surprise sale from 12:00 to 14:00 at 00 department store' to the user terminal in real time. do. The latest information transmitted may be provided in the form of voice, text, video, image, and the like.

On the other hand, if the terminal user wants to receive the location information without downloading the location advertising program, the user selects the location information providing icon (S506). If the location information is provided by selecting the location information providing icon without downloading the location advertising program, the latest information that changes in real time with respect to the place where the user is located or the selected place is not provided.

That is, if you select the 00 department store after selecting the location information providing icon, the latest information such as 'surprise sale from 12:00 to 14:00 at 00 department store' is not given, but only the location information and advertisement information corresponding to the location are provided. do.

The user downloads a location advertising program or selects a location information providing icon and then selects a category of a place to be searched for (S508). For example, select categories such as department stores, theaters, and restaurants.

Then, when the user selects a place in the selected category (S510), the location information processing server 440 may determine the location of the selected place from the location information database 453, a method of transportation (for example, transportation means, etc.). Information), and the like, and the advertisement information such as the PR advertisement of the selected place, the current situation of the place, etc. is extracted from the advertisement information database 456 and transmitted to the user terminal (S512).

For example, when a user selects a category of a department store, a department store such as a modern department store, a Lotte department store, a garden department store, or the like is displayed.

When the Lotte Department Store is selected on the displayed screen, a list of the main store, Jamsil store, Yeongdeungpo store, Gwangju store, Busan store, etc. of the Lotte department store is displayed.

When the Jamsil point is selected from the displayed list, the location of the Jamsil point is displayed on the map, and the subway line 0, exit 0 or subway line 0, exit 0, bus, Seokchon Lake, etc. Information corresponding to the means is displayed.

In addition, when the Lotte Department Store is selected by downloading the location advertisement program, information such as a PR advertisement about the Lotte Department Store and 'Surprise Sale' may be displayed together.

The displayed location information and advertisement information may take the form of a video, voice, text, and image.

The displayed location information and advertisement information may be displayed together on the screen of the terminal, and the location information and advertisement information may be displayed separately.

A user who accesses the location information processing server 440 according to another preferred embodiment of the present invention first selects an area of a place to be searched for.

For example, if a user wants to know the location of a modern department store in Apgujeong-dong, Gangnam, Seoul, the user first selects the Seoul area and then selects Gangnam-gu.

When selecting the Gangnam-gu, a list of consents such as Apgujeong-dong, Nonhyeon-dong, Sinsa-dong, Yeoksam-dong, etc. of Gangnam-gu is displayed, and the user selects Apgujeong-dong from the displayed consent list.

When the user selects a region to be searched for, a list of merchant categories corresponding to the region selected by the user is displayed.

When the user selects a place to be searched from the displayed list, a map corresponding to the selected place is displayed. The map may be represented by at least one of a model of a building and a name corresponding to the building.

When the user selects one of the model of the building displayed on the map and a name corresponding to the building, location information such as how to get to the selected place (for example, information on transportation, etc.), PR advertisement of the selected place, etc. Advertising information is displayed.

The displayed advertisement information is displayed on the screen of the terminal at regular time intervals.

In the above example, the location information processing server 440 may transmit a category (eg, a department store, a theater, a restaurant, etc.) of an affiliated store in the selected Apgujeong-dong to a terminal, and the user who receives the transmitted category may select a department store. have.

When the department store is selected, a list of modern department stores, Lotte department stores, and the like is displayed. If a modern department store is selected from the displayed list, a location centered on the modern department store may be represented as a map. When the user selects at least one of a picture or text representing a building of a modern department store represented by a map, information on how to get to the modern department store (for example, information on transportation, etc.), PR advertisements, current status, etc. is spoken. , Text, video, etc. can be displayed.

6 is a flowchart illustrating an advertisement transmission process corresponding to a location of a user.

Referring to FIG. 6, the location information processing server 440 receives the personal information of a plurality of terminal users (S600) and then receives the location information from the user corresponding to the personal information of the user at predetermined time intervals. Inquire (S602).

The personal information of the plurality of terminal users is stored in the user information database 459 or, in the case of a mobile communication terminal user, the operator of the site receives user personal information registered in each communication company from each communication company or in real time to the communication company server. By accessing, it is possible to extract personal information of a user registered in the communication company server.

In addition, the personal information of the plurality of terminal users may be information that the location information processing server 440 arbitrarily extracts user personal information stored in the user database 459 or user personal information registered in each communication company.

The user who agrees to receive the advertisement in the query transmits a consent to receive the advertisement to the location information processing server 440, and the user who does not agree to display the intention by transmitting a location information rejection message (S608).

The location information processing server 440 having received the intention of receiving location information from the user extracts the user who has transmitted the intention to receive the advertisement, and then receives the extracted location of the user (S604). The location information processing server 440 then extracts location information corresponding to the received location from the location information database 453 (S606).

Then, the location information processing server 440 queries the user who has agreed to receive the location information whether to receive an advertisement corresponding to the location (S610).

The location information processing server 440 transmits the extracted location information and affiliated store advertisement information of a region close to the extracted user's location in real time to a user terminal agreeing to the reception of the advertisement corresponding to the location at a predetermined time interval. It may be (S612).

If the user refuses to receive the advertisement, the user transmits an advertisement rejection message (S614).

According to another preferred embodiment of the present invention, the terminal user who has indicated consent to the reception of the location information may transmit the advertisement information together with the location information corresponding to the location to the user without asking whether the advertisement information is received.

Also, by querying whether the location information and the advertisement information are received at the same time, the advertisement information together with the location information can be transmitted to the user who wants to receive the information.

According to another preferred embodiment of the present invention, the location of the terminal user is received and location information of the region corresponding to the location of the user is extracted from the location information database 453. Then, the advertisement registered by the advertisement provider is classified according to the propensity of the user, and the advertisement corresponding to the propensity of the user is extracted from the advertisement group stored in the advertisement database 456, and the extracted advertisement is stored with the location information of the user. Can be sent at regular time intervals together.

7 is a view schematically showing the configuration of a traffic information providing system according to an embodiment of the present invention.

Referring to FIG. 7, the traffic information providing system through the terminal includes a terminal 700, a base station 710, a WAP gateway 720, a traffic information processing server 740, and a database 750.

The terminal 700 is a computer, a mobile phone, a PDA phone, a smart phone, a vehicle GPS receiver, and the like, and receives traffic information corresponding to a location requested by the user or traffic information corresponding to the location where the user is located along with advertisement information. It plays a role.

The base station 710 transmits traffic information corresponding to the location information requested by the terminal user to the terminal 700 together with the advertisement information.

The WAP gateway 720 connects the call paths between the mobile communication terminals 700 and controls the base station 710.

The traffic information processing server 740 serves to transmit traffic information corresponding to the location selected by the user or traffic information corresponding to the location of the user together with the advertisement information in real time.

The database 750 includes a location information database 753, an advertisement information database 756, and a user information database 759.

The location information database 753 stores location information registered by the location information provider.

The advertisement information database 756 serves to store advertisements registered by an advertisement provider.

The user information database 759 serves to store user information connected to the traffic information processing server. The user information includes personal information such as name, age, gender, hobbies, specialties, interests, wireless communication terminal, for example, a mobile phone number, a user's ID, occupation, address, etc. of the user of the terminal 700.

The operation of the traffic information providing system through the terminal 700 according to the present invention having such a configuration will be described.

When the traffic information request signal is received from the user, the traffic information processing server 740 receives the location of the user, extracts location information corresponding to the received location from the location information database 753, and extracts the location information corresponding to the location. The corresponding traffic information is received by the traffic information provider and transmitted to the user terminal 700 with an advertisement corresponding to the location of the user.

When the traffic information request signal is received from the user, the traffic information processing server 740 extracts the location information that the user wants to find from the location information database 753. The traffic information processing server 740 receiving the extracted location information receives the traffic information corresponding to the location by the traffic information provider and transmits the traffic information to the user terminal 700 along with the advertisement corresponding to the location.

Here, the traffic information provider receives a traffic condition of the area identified by the location selected by the user or the location information of the user's location from a GPS satellite, a vehicle detector, a CCTV, a traffic information source, and receives the traffic condition information according to the traffic information processing server. (740).

8 is a flowchart illustrating a traffic information receiving process.

Referring to FIG. 8, the user selects a traffic information providing signal after accessing the network (S800). Then, the user selects a desired place for traffic information (S804). When the place is selected, the traffic information provider receives the traffic information corresponding to the place from a GPS satellite, a vehicle detector, a CCTV, a traffic information source, etc., and then transmits the input traffic information to the traffic information processing server 740. (S806).

The traffic information processing server 740 transmits the transmitted traffic information to the terminal 700 at regular time intervals in real time (S808).

The traffic information includes advertisement information of affiliated stores in close proximity to a place selected by the user. For example, if a user selects a 00 department store by selecting a traffic information providing signal to know traffic information entering a 00 department store, the traffic information processing server 740 enters the traffic at the entrance of a department store entering by the traffic information provider. It's crowded, so use public transportation. ' Traffic information in the form of text, voice, etc. is transmitted to the user. The transmitted traffic information is displayed at predetermined time intervals together with advertisement information of the 00 department store selected by the user or advertisement information of the affiliated store which is close to the 00 department store selected by the user. The advertisement may take the form of a video, voice, text, and the like.

9 is a flowchart illustrating a process of transmitting traffic information corresponding to a location of a user.

Referring to FIG. 9, the traffic information processing server 740 receives personal information of a plurality of terminal users (S900) and inquires whether the received user receives traffic information (S902). The plurality of terminal user profile information is stored in a user information database 759, or in the case of a mobile communication terminal user, the operator of the site receives user profile information registered at each communication company from each communication company or accesses a communication server in real time. It is possible to extract the personal information of the registered user.

In addition, the personal information of the plurality of terminal users may optionally extract the personal information of the user stored in the user information database 759 or the personal information of the user registered in each communication company.

A user who agrees to the query regarding whether to receive the traffic information transmits an intention to agree to the traffic information processing server 740, and a user who does not agree to display the intention by sending a traffic information rejection message.

The traffic information processing server 740 having received the intention of receiving traffic information from the user extracts the user who has sent the consent, and then receives the extracted location of the user (S904).

The traffic information processing server 740 receives traffic information corresponding to the location of the received user terminal from the traffic information provider (S906).

On the other hand, the user who refuses to receive the traffic information transmits a traffic information reception rejection message (S908).

Then, the traffic information processing server 740 queries the user who has agreed to receive the traffic information whether to receive an advertisement corresponding to the location (S910).

The traffic information processing server 940 transmits traffic information corresponding to the received location and affiliated store advertisement information of a region close to the location of the terminal user to a user terminal that agrees to receive the advertisement corresponding to the location at predetermined time intervals. It can be transmitted in real time (S912). The above traffic information is provided by a traffic information provider. For example, 'Traffic at the entrance to the 00 department store is crowded, so please use public transportation.' It may be expressed in the form of text, voice, and the like.

The advertisement information may take the form of a video, voice, text, and the like.

On the other hand, the user who refuses to receive the advertisement corresponding to the position transmits an advertisement reception rejection message (S914).

According to another preferred embodiment of the present invention, without asking the terminal user who has indicated consent to receive traffic information, whether the advertisement information is received, the advertisement information together with the traffic information corresponding to the location of the user at a predetermined time interval in real time. Can transmit Also, the advertisement information may be transmitted together with the traffic information without asking the terminal user who has indicated consent to receive the traffic information.

According to another preferred embodiment of the present invention, the location of a terminal user is received to receive traffic information of a region corresponding to the location of the user from a traffic information provider, and an advertisement registered by an advertisement provider is provided with personal information of the user (eg For example, after analyzing the age, gender, hobbies, specialties, interests, occupation, etc.), an advertisement corresponding to the user's tendency is classified in the advertisement group stored in the advertisement information database 756 classified according to the extracted user's tendency. After extraction, the extracted advertisement may be transmitted along with traffic information received from the traffic information provider at a real time interval.

A vehicle using a GPS receiver according to another preferred embodiment of the present invention may receive, in real time, traffic information corresponding to the location of the vehicle tracked from a GPS satellite along with advertisement information.

As described above, the method and apparatus for providing location information including the advertisement information according to the present invention can view the advertisement information of the affiliate store located near the user together with the location information of the user terminal.

In addition, since the advertisement information transmitted to the user is analyzed precisely corresponding to the information taste of the individual users, transparent and accurate target marketing can be achieved.

In addition, the traffic information corresponding to the location of the user terminal can be viewed together with the advertisement information of the affiliated store in the near distance of the user.

In addition, in the case of the wireless communication terminal, by receiving the advertisement information, the reception of the location information, and the reception of the traffic information, the benefits of the free call or the fare can be reduced, and the points can be accumulated.

Claims (16)

In the method for providing location information and advertising information, Receiving a location information request signal from a user; Receiving location information corresponding to the user's request; And Transmitting advertisement information together with the received location information to the terminal of the user through a network. Location information providing method comprising the advertising information including a. The method of claim 1, The network is a location information providing method comprising the advertising information consisting of one of a wireless communication network or a wired communication network. The method of claim 1, The advertisement information includes traffic information including at least one of a voice, a text and a mixture of voice and text, video, and image. The method of claim 1, The advertisement information may include advertisement information including at least one of advertisement information corresponding to the user's disposition, advertisement information of a merchant located near a user, and advertisement information of a place selected by the user. The method of claim 4, wherein And the propensity of the user includes advertisement information including the extracted information after analyzing the user's personal information. The method of claim 5, The personal information includes location information providing method including advertisement information including at least one of age, gender, hobbies, specialties, interests, and occupation. In the method for providing traffic information and advertising information using the traffic information providing system, Receiving a traffic information request signal from a user; Receiving traffic information requested by the user from the traffic information providing system; And Transmitting advertisement information together with the received traffic information to the user terminal through a network; Traffic information providing method comprising the advertising information comprising a. The method of claim 7, wherein The advertisement information includes advertisement information including at least one of advertisement information corresponding to the user's disposition, advertisement information of a merchant located near a user's location, and advertisement information of a place selected by the user. According to claim 8, The propensity of the user is a traffic information providing method comprising the advertisement information including the extracted after analyzing the user's personal information. The method of claim 9, The personal information includes traffic information including advertisement information including at least one of age, gender, hobbies, specialties, interests, and occupation. The method of claim 7, wherein The traffic information is a traffic information providing method comprising the advertising information including the input by at least one of the vehicle detector, CCTV and traffic information source. The method of claim 7, wherein The traffic information may include at least one of advertisement information including at least one of a voice, a text, and a mixed message of voice and text, a video, and an image. In the device for providing location information and advertising information, First receiving means for receiving a location information request signal from a user; Second receiving means for receiving location information corresponding to the request of the user; And Transmitting means for transmitting advertisement information together with the received location information to the terminal of the user through a network; Location information providing apparatus including the advertising information including a. An apparatus for providing traffic information and advertisement information using a traffic information providing system, First receiving means for receiving a traffic information request signal from a user; Second receiving means for receiving the traffic information requested by the user from the traffic information providing system; And Transmitting means for transmitting advertisement information together with the received traffic information to the user terminal through a network; Traffic information providing device including the advertising information including a. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, In the device for providing location information and advertising information, Receiving a location information request signal from a user; Receiving location information corresponding to the user's request; And Transmitting advertisement information together with the received location information to the terminal of the user through a network. Location information providing system comprising the advertising information, characterized in that to execute. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor by the program, An apparatus for providing traffic information and advertisement information using a traffic information providing system, Receiving a traffic information request signal from a user; Receiving traffic information requested by the user from the traffic information providing system; And Transmitting advertisement information together with the received traffic information to the user terminal through a network; Location information providing system comprising the advertising information, characterized in that to execute.