KR20040001217A - The method of the real-time advertisement considering the user's characters and current location in next generation network - Google Patents

Abstract

PURPOSE: A real time advertising method for considering a subscriber characteristic and the current position in the next generation network is provided to supply an advertisement adapted to a tendency of a subscriber in real time in the current position of the subscriber by checking the tendency of the subscriber in accordance with a use history of the subscriber in the next generation network based on a soft switch. CONSTITUTION: If the current position of a subscriber is received from a GPS server(102), a characteristic of the subscriber is analyzed in a database having subscriber information and an advertisement category is decided(104). Advertising contents of a company corresponded to the decided advertisement category are searched in companies adjacent to the current position of the subscriber(105). It is checked whether a coupon in accordance with the searched advertisement exists(107). If a coupon in accordance with the searched advertisement does not exist, only advertising contents are transmitted through a communication channel set between subscriber terminals(108). If a coupon in accordance with the searched advertisement exists, the advertising contents are included in the coupon and the advertising contents and the coupon are transmitted through a communication channel set between subscriber terminals(109). If the subscriber uses the supplied coupon(110), use details are recorded(111).

Description

The method of the real-time advertisement considering the user's characters and current location in next generation network}

The present invention relates to a real-time advertising method in consideration of subscriber characteristics and current location in the next generation network, and more particularly, to determine the subscriber's propensity according to the usage history of the subscriber in the next generation network based on the soft switch, The present invention relates to an advertisement method for providing an advertisement suitable for a subscriber's disposition in real time.

Recently, with the development of wireless communication technology, it is not difficult to identify the location of a subscriber having a wireless communication terminal. Recently, with the development of communication technology, a method of providing advertisement information of a neighboring area in consideration of a subscriber's current location has been proposed.

Korean Laid-Open Patent Publication No. 2001-77322 discloses a local information service method using location tracking. That is, in the prior art, when the local user requests local information in an unfamiliar area, information on the area where the corresponding wireless communication terminal is located through the location tracking, which is one of the characteristics of the wireless communication system, is transmitted to the corresponding wireless communication terminal. To send. To this end, in the prior art, by joining a local information service, receiving a subscription application from a service provider who wants to advertise and promote his / her business, and registers with a local information service, information about the service provider and public facilities is added to a local information database. A database is stored and constructed, and the current location of the wireless communication terminal is identified through the location tracking according to the local information service request from the wireless communication terminal, and the request information from the wireless communication terminal and the checked location information are local information service. The local information service server retrieves the request information for the area where the wireless communication terminal is located from the local information database and transmits the request information to the wireless communication terminal.

However, this conventional technology has a disadvantage in that it does not provide real-time advertising information suitable for the characteristics of the customer.

Accordingly, the present invention is to solve the problems of the prior art as described above, an object of the present invention is to determine the subscriber's disposition according to the subscriber's usage history in the next generation network based on softswitch, the subscriber at the current location of the subscriber It is to provide an advertising method for providing an advertisement suitable for the propensity of the real time.

1 is a structural diagram of a next-generation network based on a soft switch to which the present invention is applied.

2 is a processing flowchart of a real-time advertising method according to the present invention.

* Explanation of symbols for main parts of the drawings

1: GPS satellite 2: GPS server

3: application server 4: subscriber terminal

5: soft switch 6: access gateway

In order to achieve the above object, the present invention provides a method for advertising in a next-generation network having a GPS server and an application server capable of communicating with a subscriber terminal through a mobile communication network. A first step of determining an advertisement category by analyzing characteristics of a subscriber in a database storing the subscriber information; A second step of searching for advertisement contents of a company corresponding to the determined advertisement category among the businesses near the subscriber's current location; A third step of checking whether there is a coupon according to the advertisement retrieved in the second step; A fourth step of transmitting only advertisement contents through a communication channel set between subscriber terminals when there is no coupon in the third step; If there is a coupon in the third step, including the coupon in the advertisement content and transmitting it through a communication channel established between subscriber terminals; And a sixth step of recording the use history when the subscriber uses the provided coupon.

In addition, the present invention, the computer, when receiving the current location of the subscriber from the GPS server, the first step of determining the advertisement category by analyzing the characteristics of the subscriber in the database storing the subscriber information; A second step of searching for advertisement contents of a company corresponding to the determined advertisement category among the businesses near the subscriber's current location; A third step of checking whether there is a coupon according to the advertisement retrieved in the second step; A fourth step of transmitting only advertisement contents through a communication channel set between subscriber terminals when there is no coupon in the third step; If there is a coupon in the third step, including the coupon in the advertisement content and transmitting it through a communication channel established between subscriber terminals; And a computer-readable recording medium having recorded thereon a program for executing the sixth step of recording the use history when the subscriber uses the provided coupon.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 shows the structure of the next-generation network based on the soft switch to which the present invention is applied.

In the existing service network, separate networks exist for each service for wired voice, wireless voice, and data, but the structure and next generation network (NGN: Next Generation Network) for the purpose of integrating these functions and classifying the functional layers. The network elements in are defined.

The elements of the next generation network include a soft switch (5) for call control, an access gateway (6) for protocol processing and media conversion for connection with the soft switch (5) by accepting various terminals, and service to subscribers. There is an application server (3) for providing a, a packet delivery network for transferring information between each element, and a media server for storing and providing the resources necessary for various subscriber services, in the present invention, the application server (3) It provides services using existing GPS (Global Positioning System) server and mobile communication network.

In the present invention, the subscriber station 4 is a terminal capable of communicating with the GPS satellite 1 and a wireless data communication and voice communication, and the GPS satellite 1 determines the current position of the subscriber station 4. It continuously tracks and transmits it to the GPS server 2. The GPS server 2 stores the subscriber's current location information input from the GPS satellites in the subscriber database. The application server 3 stores subscriber information such as subscriber's age, gender, hobby, desired advertisement type, coupon used by the subscriber, and also stores advertisement information and coupons classified for each region in the database. When the application server 3 confirms the subscriber's current location from the GPS server 2, the application server 3 extracts a lot of advertisement information on the characteristics of the subscriber from the advertisement information of the company at the subscriber's current location, and the advertisement information with the coupon to the subscriber terminal. Send it.

2 is a flowchart illustrating a real-time advertisement method according to the present invention.

First, the user and the advertiser must perform a subscription procedure to receive the service of the present invention. In other words, subscribers sign up by submitting personal information such as social security number, address, hobby, gender, desired type of advertisement, age, anniversary, and the like (e.g. restaurant, culture, etc.) to receive a password and coupon for future coupon use. In addition, the advertiser submits by subscribing to location code associated with a company code, a category (business status) and GPS information. As such, the information provided by the subscriber and the advertiser is registered in the database and managed (101).

The GPS server continuously receives the current location of the subscriber via the GPS satellites and updates the current location information of the subscriber. The application server may receive the subscriber's current location information from the GPS server at regular intervals or the application server may request the subscriber's current location information from the GPS server at regular intervals. When the application server receives the current location information of the subscriber through the above process (102), it is determined whether the service subscriber (103). If it is not a service subscriber, a process of continuously checking the current location with respect to another subscriber is performed. If the service subscriber is a subscriber, a database storing subscriber information is searched, and an advertisement category is determined by analyzing the subscriber's propensity (characteristic) (104). ). The subscriber's propensity information may be a company type (category) mainly used based on the number of times the subscriber uses the coupon. However, since there is no coupon used by the subscriber at the first sign-up, the default value is entered based on the advertisement type selected by the subscriber. The subscriber's propensity information is updated according to the result used by the user.

When the category to be advertised to the subscriber is determined through the above process, the advertisement contents having the advertisement category suitable for the subscriber's tendency are searched from the advertisement information database from neighboring businesses close to the subscriber's current location (105). Thereafter, it is checked whether there is a searched advertisement information (106), and if there is a searched advertisement information, it is checked whether a coupon is provided together (107). If a coupon is not provided, the communication channel is established between the subscriber stations and only the advertisement information is transmitted (108). If the coupon is provided, the communication channel is established between the subscriber stations and the advertisement information is transmitted together with the coupon (109). If the subscriber uses the provided coupon (110), the usage history is recorded (111). Here, in order to use the coupon displayed on the terminal, the subscriber must enter a password through a communication channel established with the application server, and the application server permits the use only when the input password is the same as the password entered at the time of registration by the subscriber. The application server records the company code that provided the coupon and the number of times of use if the application is allowed.

Meanwhile, if there is no searched advertisement information (106), it is checked whether the subscriber has selected a desired advertisement type through key input (112). When the subscriber selects a particular type of advertisement, the subscriber searches for advertisement information selected by the subscriber near the subscriber's current location (113). If there is searched advertisement information, step 107 is performed to check whether there is a coupon provided with the searched advertisement.

Although the present invention has been described above based on the preferred embodiments, these examples are intended to illustrate rather than limit the invention. It will be apparent to those skilled in the art that various changes, modifications, or adjustments to the above embodiments can be made without departing from the spirit of the invention. Therefore, the protection scope of the present invention will be limited only by the appended claims, and should be construed as including all such changes, modifications or adjustments.

According to the present invention as described above by providing the advertisement information suitable for the subscriber in consideration of the characteristics of the subscriber and the current location of the subscriber in real time, the subscriber can be provided in a timely manner when approaching nearby businesses, discounts Coupons, etc. can also be received at the same time, the service provider has an effect that can effectively advertise.

Claims (4)

In the advertising method in the next generation network having a GPS server and an application server capable of communicating with the subscriber terminal via a mobile communication network, Receiving a subscriber's current location from the GPS server, determining a category of advertisement by analyzing characteristics of the subscriber in a database storing the subscriber information; A second step of searching for advertisement contents of a company corresponding to the determined advertisement category among the businesses near the subscriber's current location; A third step of checking whether there is a coupon according to the advertisement retrieved in the second step; A fourth step of transmitting only advertisement contents through a communication channel set between subscriber terminals when there is no coupon in the third step; If there is a coupon in the third step, including the coupon in the advertisement content and transmitting it through a communication channel established between subscriber terminals; And And a sixth step of recording a use history when the subscriber uses the provided coupon. The method of claim 1, When the subscriber inputs a desired advertisement category through key manipulation, the advertisement contents of the company corresponding to the advertisement category input by the subscriber among the businesses near the subscriber's current location are searched to perform the third step or less. Advertising method in the next generation network, characterized in that it further comprises a step. The method according to claim 1 or 2, The sixth step, If the subscriber wants to use the coupon, the application server requesting input of a password; If the password entered from the subscriber is matched with the stored password, and permitting the use, and the code of the company that provided the coupon and the method comprising the step of recording the number of uses. On the computer, Receiving a subscriber's current location from a GPS server, determining a category of advertisement by analyzing characteristics of the subscriber in a database storing subscriber information; A second step of searching for advertisement contents of a company corresponding to the determined advertisement category among the businesses near the subscriber's current location; A third step of checking whether there is a coupon according to the advertisement retrieved in the second step; A fourth step of transmitting only advertisement contents through a communication channel set between subscriber terminals when there is no coupon in the third step; If there is a coupon in the third step, including the coupon in the advertisement content and transmitting it through a communication channel established between subscriber terminals; And A computer-readable recording medium having recorded thereon a program for executing a sixth step of recording usage history when a subscriber uses a provided coupon.