KR20020019717A - Method and System for Online Market Network - Google Patents

Abstract

PURPOSE: A method and system for constructing on-line network of off-line fashion commodity market are provided to implement an existing off-line market into on-line by a B2B(Business to Business) strategic. CONSTITUTION: Fashion commodity information is collected through a relation with an existing off-line fashion commodity market in order to secure a stable supply network for fashion goods, and a fashion commodity database based on the collected fashion commodity information is created(S100). An on-line shopping mall based on the created fashion commodity database is constructed(S110). In order to build up such an environment that commodities being traded in an existing off-line market can be traded through electronic commerce, a relation between electronic commerce participating enterprises is established, and an electronic commerce network and a communication network are constructed(S120). Fashion commodity orders and transactions using the constructed networks are carried out online(S130).

Description

Online network construction method and system for offline fashion product market {Method and System for Online Market Network}

The present invention relates to an online network construction method and system therefor in an offline fashion product market.

In recent years, as the Internet becomes more popular, electronic commerce through the Internet has become a new method of commerce in addition to conventional market transactions. Electronic commerce refers to the act of buying and selling goods through the Internet or PC communication, and broadly encompasses the purchase, ordering, and advertisement of goods and services through a computer communication network. The biggest advantage of such e-commerce is that there is no time and space constraints, so it is less troublesome to go directly to the store, and the transaction price is mainly settled by credit card. In addition, there is no cost of distribution or building rent, and it is likened to the state-of-the-art golden fishing grounds in that all Internet subscribers in the world are potential customers. This electronic commerce method is characterized in that the transaction between a seller who has opened a shopping mall homepage in a worldwide communication network called the Internet and a buyer who wants to enter a shopping mall to purchase a product is performed by computer communication.

The Internet shopping mall method utilizes recently developed communication protocol, multimedia, and multitasking technology, and does not require the wide store and management personnel as in the conventional market transaction, and it is easy to find the desired product without the trouble of the buyer. Is attracting much attention from operators. One of the most important success factors of the internet shopping mall business is effective public relations. In other words, if the shopping mall promotion is actively conducted extensively, the number of users entering and exiting will increase, and as a result, the product purchase rate will increase accordingly.

The online shopping mall via the Internet merely implements a function of a retailer that sells a finished product from a retailer to a consumer online among the functions of the existing offline market. Conventional markets not only have business-to-customers currently implemented on the Internet, but also have business-to-business functions that connect wholesalers, retailers, manufacturers, and distributors. It cannot be implemented in shopping malls via the Internet.

However, the existing offline market has a weak infrastructure for informatization compared to the transaction size and logistics size. Internet shopping malls, which are growing steadily, started from the beginning based on information infrastructure, but the existing offline market has a lot of difficulty in moving its form online. Therefore, although the costs and time required for production and sales, the costs of complex distribution networks, and inventory management have increased significantly, the conventional offline market is still intact, with the independence of information. .

The biggest problem in bringing the existing offline market online is that it is difficult to install the equipment for building the information infrastructure in the existing offline market, and it is difficult to implement the characteristics or characteristics that have been maintained for each offline market online and independently. It is not feasible for a company to bring an existing offline market online due to technical or capital problems, and even if it is successful online, it was impossible to maintain and manage it continuously.

In the existing off-line market, the market that deals with fashion-related products has a short product cycle due to the nature of fashion-related products. Therefore, the integrated management system through computerization in the supply of raw materials, the collection of fashion-related information, and the ordering and delivery of goods between wholesale and retail markets is necessary. Construction has long been required. However, as described above, it is true that the existing offline market is not difficult to implement as an online shopping mall, but it is very difficult to maintain original characteristics and characteristics.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method and system for constructing an online network of an offline fashion product market in which an existing offline market is online by a strategic alliance between companies in order to solve the above problems.

1 illustrates a distribution network of fashion products centered on the online fashion product market according to the present invention,

2 is a flowchart illustrating an overall process of an online network construction method of an offline fashion product market according to an embodiment of the present invention;

3 is a flowchart illustrating a process of generating a fashion product database by securing product information;

4 illustrates components of a product information database stored in a fashion product database,

5 is a flowchart illustrating a process of transmitting order information to a seller according to the present invention;

FIG. 6 is a reference diagram illustrating an association relationship between an internet terminal operator, an internet line operator, and a mobile communication provider in order to establish an e-commerce network and a communication network in the present invention.

FIG. 7 is a flowchart illustrating an e-commerce process performed in an online shopping mall online of an existing offline fashion product market provided by the present invention.

8 is a flowchart illustrating an information research process of processing information on sales of fashion products generated by electronic commerce according to the present invention and grasping consumer preferences;

9 is a block diagram showing an embodiment of an online network construction system of an offline fashion goods market according to the present invention.

In order to achieve the above object, the online network construction method of the offline fashion product market according to the present invention, in order to secure a stable supply chain for providing fashion products, established a partnership with the existing offline fashion product market Collecting fashion product information traded in and generating a fashion product database using the collected fashion product information (a); (B) building an online shopping mall based on the fashion product database generated in step (a); (C) establishing an e-commerce network and a communication network by establishing an alliance relationship between participating e-commerce partners in order to establish an environment in which products traded in the existing offline market can be traded through e-commerce; And (d) a commerce of ordering and selling fashion products online using the electronic commerce network and the communication network established in the above step.

Online network construction system of the offline fashion product market according to the present invention comprises a product information input unit for inputting information about the fashion product traded in the existing offline market; A terminal for displaying information on an electronic commerce of a fashion product; Payment unit for paying for the ordered goods; Shipping management unit for managing the delivery process of the ordered goods; An integrated management unit for managing commerce occurring in the product information input unit, a payment unit, a delivery management unit, and an online shopping mall; And a wired / wireless communication network for transmitting and receiving information between the product information input unit, an orderer's terminal, a seller's terminal, a payment settlement unit, a delivery management unit, and an integrated management unit.

Hereinafter, with reference to the accompanying drawings will be described in detail the online network construction method and system of the offline fashion product market according to an embodiment of the present invention.

Prior to the detailed description, terms used below will be described in order to explain an online network construction method and system for the offline fashion goods market according to the present invention.

The 'offline fashion product market' refers to the existing general wholesale market, especially a specialized market in which wholesalers dealing with similar products are concentrated.

'Seller' includes not only wholesalers selling fashion goods, but also material vendors selling materials to wholesalers or producers.

'Owner' includes not only a retailer who buys fashion goods from a wholesaler, but also a wholesaler or a producer who purchases materials from a material supplier.

'Terminal' means a means for displaying information provided to a seller or an orderer. The terminal is further divided into an internet terminal and a mobile communication terminal.

'Internet terminal' is a means for searching for information on the web by accessing an electronic commerce network, and means a personal PC, a network computer, a terminal for information retrieval, and the like.

'Mobile communication terminal' is a means for receiving information through a mobile communication network, and means a conventional wireless cell phone, Internet phone, IMT-2000 terminal.

Figure 1 illustrates a distribution network of fashion products centered on the online fashion product market according to the present invention.

The distribution network of fashion goods shown in FIG. 1 is an unnecessary time that occurs between the companies using the e-commerce network and the communication network by all companies participating in the distribution supply chain such as parts / material procurement, manufacturing, wholesale, retail, and customers. This is an example of a supply chain that can increase cost and cost and better respond to real-world customer demands.

2 is a flowchart illustrating the overall process of an online network construction method of an offline fashion product market according to an embodiment of the present invention.

In order to secure a stable supply chain for providing fashion products, product information acquisition (S100) establishes an alliance with existing offline fashion product markets, collects fashion product information traded in the market, and uses the collected fashion product information. This step is to create a fashion product database. The process of generating the fashion product database is shown in FIG. 3, and the configuration of each record of the product information is shown in FIG.

Product information building (S110) is a step of building an online shopping mall based on the fashion product database generated in step S100.

Product information building (S110) step is based on the fashion product database generated in the step S100, it is possible to search for fashion products that are planned / produced / sold in the existing offline fashion product market with an internet terminal, the searched fashion products A step of constructing an online shopping mall that accepts an order for, transmits order information to an internet terminal or a mobile communication terminal of a fashion product seller, and manages delivery of an ordered product.

The established online shopping mall provides differentiated screens that can be viewed by orderers and sellers. Therefore, the orderer can search for fashion products that are planned / produced / sold in the existing offline fashion product market by using an internet terminal, and accept orders for the searched fashion products only on specific pages on the web which can be viewed only by the orderer. .

The orderer's order is delivered to the seller, and sending fashion product order information to the seller's internet terminal or mobile terminal transmits brief information about the order to the seller's mobile terminal, and details of the order It is displayed on a specific page on the web that only sellers who have received it can view it. The process of transmitting the order information to the seller is shown in FIG.

The e-commerce network establishment (s120) is a step of establishing an e-commerce network and a communication network by establishing an alliance between e-commerce participating companies in order to establish an environment in which products traded in the existing offline market can be traded through e-commerce. .

The e-commerce network is an internet terminal that enables users to search, order and check the delivery information of the ordered products on the online shopping mall provided by the internet terminal provider, the online shopping mall provided by the internet line operator, the orderer, the seller, the delivery system, and the bank Wired / wireless internet network connecting the network and mobile communication network, mobile communication terminal capable of receiving fashion product information, order summary information or delivery information provided by mobile communication service provider and mobile communication network and e-commerce network construction service for transmitting the above information An electronic commerce network and a communication network including an integrated management unit for integrating and managing an online shopping mall, an internet terminal, a wired / wireless internet network, a mobile communication terminal, and a mobile communication network provided by a provider are constructed. FIG. 6 illustrates an alliance relationship between an internet terminal provider, an internet line provider, and a mobile communication provider in order to establish an electronic commerce network and a communication network in step S120.

The e-commerce (s130) is a step in which a commerce for ordering and selling fashion products online is performed using an e-commerce network and a communication network established in step s120. 7 illustrates an e-commerce process performed in step s130.

3 is a flowchart illustrating a process of generating a fashion product database by securing product information.

Information collection (s200) is a step of continuously collecting information on the planning / production / sales of the existing offline fashion product market for trading fashion products in order to secure a stable supply chain for providing fashion products.

The classification (S210) is a step of performing classification of bibliographic information and image information, classification of information for generating a new field and information for updating an existing field, and the information collected in step S200.

Product code assignment (S220) is a step of assigning a product code used in the government standard code or the existing offline fashion product market to the information to create a new field from the information classified in step S210. The product code can be assigned to the government standard code and the product code used in the existing offline fashion product market at the same time, or can be given only one type of product code by using software that can be converted into each code.

Database building (S230) is classified in the step S210 and S220 and the information of the bibliographic information component and product including the product code, product name, material, color and producer / seller code by classifying the information given a new product code by the field A fashion product database including a visual information component including a 2D planar image and a 3D stereoscopic image is generated.

4 illustrates components of a product information database stored in a fashion product database.

Product information is divided into bibliographic information and visual information about the product. Bibliographic information includes bibliographic information components including product code, product name, material, color, producer / seller code, 2D plain image and 3D stereoscopic image. A visual information component containing an image is identified. The visual information component makes it easy to add / change / delete a fashion product template.

5 is a flowchart illustrating a process of transmitting order information to a seller according to the present invention.

The order (S300) is a step in which an orderer who searches for a fashion product to order in an online shopping mall inputs an item name or a product code and a quantity of the fashion product.

Sending to the mobile communication terminal (S310) is a simple information including the information such as the order reception time, the ordered item name or product code, the orderer and the quantity of the ordered product for the order information received in the online shopping mall in step S300 A step of transmitting to a selling mobile terminal. The reason for transmitting the brief information about the order to the seller in this step is to convey to the seller that the order has been received through the online shopping mall.

Display on the web (S320) is a step of displaying the detailed information about the order on a specific page on the web that can be viewed only by the seller who received the order. The seller who has received the brief information about the order can access detailed information about the received order by accessing the online shopping mall with the seller's unique ID and password using a terminal with internet access.

Order output (S330) is a step of outputting the detailed information displayed on the web in the order when the seller does not confirm the detailed order within a certain time after receiving the order. In case of not confirming the detailed order within a certain time, it shall be performed by checking whether the seller is logged on within a certain time after receiving the order.

FIG. 6 is a reference diagram illustrating a partnership relationship between an internet terminal operator, an internet line operator, and a mobile communication provider in order to establish an electronic commerce network and a communication network in the present invention.

The internet terminal operator 100 provides an internet terminal for the orderer to access the e-commerce network, check the order and the order information, and search for information related to the fashion product. An internet terminal is a means for retrieving information on the web by being connected to an e-commerce network and is a personal PC, a network computer, or a dedicated terminal for information retrieval.

The internet line provider 110 provides a wired and wireless internet network connecting the orderer, the seller, and the online shopping mall.

The mobile communication provider 120 provides a mobile communication terminal and a mobile communication network to an orderer and a seller. The mobile communication terminal is a means for receiving information through a mobile communication network, and is a conventional wireless mobile phone, Internet phone or IMT-2000 terminal.

The orderer 130 orders the fashion goods to the seller using the Internet terminal. The orderer 130 includes not only a retailer who purchases fashion goods from a wholesaler, but also a wholesaler or a producer who purchases material from a material.

The seller 140 confirms the order reception fact through the mobile communication terminal, receives detailed information about the order through the internet terminal or the order book, and delivers the ordered fashion product. The seller 140 includes not only a wholesaler selling fashion goods, but also a material seller selling materials to a wholesaler or a producer.

The e-commerce network establishment service provider, which is not shown in the reference diagram showing the partnership relationship of FIG. 6, provides an online shopping mall that mediates the order from the orderer 130 to the seller 140 in FIG. Integrated management of network and communication network.

FIG. 7 is a flowchart illustrating an e-commerce process performed in an online shopping mall in which an existing offline fashion product market provided by the present invention is online.

Input of the product information (S400) is a step of establishing a database for fashion products and updating new information. Since fashion products have a very short product cycle, the data stored in the fashion product database is updated from time to time.

Product search and order on the Internet (S410) is a step to search for fashion products to order in the online shopping mall that can search the fashion product database, and to place an order for the retrieved fashion products.

The brief information about the order received in step S410 is transmitted to the mobile communication terminal of the seller, and the detailed information about the received order is displayed on a specific page on the web that only the seller who received the order can view or record the detailed information. Printed out as an order form.

Delivery of goods according to the order (S420) is to deliver the fashion goods by the order provided to the seller in step S410 to the orderer, and transmits the information on the delivery status to the orderer's mobile terminal or on the web that only the orderer can see Steps to display on a specific page.

In step S420, information on the sales amount of the fashion goods delivered to the orderer is collected and processed to investigate the consumer's preference for the fashion goods. The preference for the examined fashion goods is transmitted to the seller's mobile communication terminal or displayed on a specific page on the web that only the seller can see. 9 illustrates an information search process of processing sales information to grasp consumer preferences.

Product payment (S430) is a step for paying for the fashion goods ordered by the orderer, by account transfer, credit card or electronic money.

FIG. 8 illustrates an information search process of processing information on sales of fashion goods generated by electronic commerce according to the present invention to grasp consumer preferences.

Product sales information collection (S500) is a step of collecting information such as item, design or color of the product by analyzing the product code for the finished product.

Information analysis (S510) is a step of analyzing the products sold by various items such as each region or age based on the information collected in the step S500 and analyzing the preference of the consumer.

Providing analysis information to the producer / seller (S520) is a step of providing the producer and the seller with information on consumer preference of the various items analyzed in step S510 to be used for production and sale of the product. The providing method uses a mobile communication terminal or an internet terminal.

Reflect on the production / sale (S540) is a step of producing and selling fashion products using the information provided to the producer / seller in step S520.

9 is a block diagram showing an embodiment of an online network construction system of an offline fashion goods market according to the present invention.

The product information input unit 10 inputs bibliographic information and visual information on the fashion goods traded in the existing offline market. The visual information is processed by the image input by the image input device to generate a two-dimensional plane image and three-dimensional stereoscopic image.

The terminal 20 displays information on the electronic commerce of the fashion product. The terminal 20 includes an internet terminal capable of accessing an online shopping mall through a wired / wireless internet and a mobile communication terminal capable of transmitting and receiving information through a mobile communication network.

The payment settlement unit 30 includes a credit settlement system composed of a card company system and a payment gateway server and a bank settlement system composed of a bank common network and a banking system so as to pay for the ordered goods.

The delivery management unit 40 is composed of a logistics company system and a location of the transport vehicle so as to manage the delivery process of the ordered goods.

The integrated management unit 50 manages the commerce occurring in the product information input unit, the orderer's terminal, the seller's terminal, the payment settlement unit, the delivery management unit and the online shopping mall. The integrated management unit includes a firewall, a DNS server, a mail server, a system operator terminal, a system developer terminal, a system backup device, a call center terminal, and an online shopping mall server.

The wired / wireless communication network 60 includes a wired / wireless internet and a mobile communication network for transmitting and receiving information between the product information input unit, an orderer's terminal, a seller's terminal, a payment settlement unit, a delivery management unit, and an integrated management unit.

As described above, by providing an online network construction method and system for the offline fashion product market according to the present invention, the biggest problem in bringing the existing offline market online is to build an information infrastructure in the existing offline market. Difficulties in the installation of equipment, the difficulty of online implementation of the characteristics or characteristics that have been retained for each offline market, and the fact that a single company online brings the existing offline market to low realization due to technical or capital problems Even if it was successful online, it solved the difficulty of maintaining and managing it continuously.

Claims (9)

In order to secure a stable supply chain for providing fashion products, establishing a partnership with an existing offline fashion product market, collecting fashion product information traded in the market, and creating a fashion product database using the collected fashion product information (a); (B) building an online shopping mall based on the fashion product database generated in step (a); (C) establishing an e-commerce network and a communication network by establishing an alliance between e-commerce participating companies to establish an environment in which products traded in the existing offline fashion product market can be traded through e-commerce; And The online network construction method of the offline fashion product market, characterized in that it comprises the step (d) of commerce to order and sell fashion products using the e-commerce network and the communication network established in the step online. The method of claim 1, Step (a) comprises the steps of: (e) continuously collecting information on the planning / production / sales of the existing offline fashion product market that trades fashion products in order to secure a stable supply chain for providing fashion products; The information collected in step (e) is classified into bibliographic information and visual information, and the bibliographic information including a product code, a product name, a material, a color, and a producer / seller code and a two-dimensional plane image and a three-dimensional stereoscopic image of the product. And (f) generating a fashion product database into which visual information including an image is input. The method of claim 2, The product code is an online network construction method of the offline fashion product market, comprising a government standard code for the product and the product code used in the existing offline fashion product market. The method of claim 1, The step (b) is based on the fashion product database generated, it is possible to search for fashion products that are planned / produced / sold in the existing offline fashion product market with an internet terminal, and accepts the order for the retrieved fashion products And constructing an online shopping mall for transmitting the order information to an internet terminal or a mobile communication terminal of a fashion product seller and managing delivery of the ordered product. The method of claim 4, wherein Searching for fashion products that are planned / produced / sold in the existing offline fashion products market by internet terminal and accepting orders for the searched fashion products can be made only on a specific page on the web which can be viewed only by the orderer. How to build an online network of offline fashion product market. The method of claim 4, wherein Sending fashion product order information to the seller's internet terminal or mobile terminal, The online network construction method of the offline fashion goods market, characterized by transmitting a brief information about the order to the seller's mobile terminal, and displaying the detailed information about the order on a specific page on the web only visible to the seller who received the order. . The method of claim 1, Step (c) is, An internet terminal for searching, ordering and confirming delivery information of an ordered product of an online shopping mall provided by an internet terminal operator; Wired / wireless internet networks connecting online shopping malls, orderers, sellers, delivery systems, banking networks and mobile communication networks provided by Internet line operators; A mobile communication terminal capable of receiving fashion product information, order summary information or delivery information provided by a mobile communication service provider, and a mobile communication network transmitting the above information; An online shopping mall, an internet terminal, a wired / wireless internet network, a mobile communication terminal, and an electronic commerce network including an integrated management unit for managing an integrated mobile communication network provided by an e-commerce network construction service provider. How to build online network of fashion goods market. The method of claim 1, Step (d) is, Receiving an order for a product displayed in an online shopping mall; The brief information on the order received in the above step is transmitted to the seller's mobile terminal, and the detailed information on the received order is displayed on a specific page on the web that only the seller who received the order can view or record the detailed information. Outputting; Delivering the fashion goods according to the order provided to the seller to the orderer, and transmitting information on the delivery status to the orderer's mobile terminal or displaying on a specific page on the web which only the orderer can see; And Collect information on the sales volume of the fashion goods, process them to investigate the consumer's preferences for fashion goods, transmit the surveyed preferences for the fashion goods to the seller's mobile communication terminal or only the seller can see The online network construction method of the offline fashion product market comprising the step of displaying on a specific page on the web. A product information input unit for inputting information on fashion products traded in the existing offline fashion product market; A terminal for displaying information on an electronic commerce of a fashion product; Payment unit for paying for the ordered goods; Shipping management unit for managing the delivery process of the ordered goods; An integrated management unit for managing commerce occurring in the product information input unit, a payment unit, a delivery management unit, and an online shopping mall; On-line network construction system of the offline fashion product market, characterized in that it comprises a wired / wireless communication network for transmitting and receiving information between the product information input unit, the orderer's terminal, the seller's terminal, the payment settlement unit, the delivery management unit and the integrated management unit.