KR20190016404A - Method and Apparatus thereof O2O Brand Convergence Commerce and Marketing Service for the Analogous Consumer Group - Google Patents

Abstract

The present invention relates to a same group consumer-targeted O2O brand convergence marketing and commerce service. According to the present invention, the service comprises a step of providing a product purchase opportunity to a buyer only during a specific period, allowing a normal product to be purchased before/after the normal product is distributed in the market to be sold inside and outside the country, providing a low price product minimizing the distribution margin to a consumer, and allowing a normal product seller to have a higher earning yield than the other transaction. A consumer can feel a maximum satisfaction with a minimum effort.

Description

O2O brand convergence marketing and commerce service for the same group consumer O2O Brand Convergence Commerce and Marketing Service for the analogous consumer group}

The present invention relates to a technology related to Commerce & Marketing and O2O fusion, and provides a high-quality service through commercialization of O2O of commerce and promotion of brand cooperation and marketing, in order to carry out commerce & marketing of brand targeting a common consumer group in detail .

Analysis of existing commerce and marketing environment reveals that commodities are scattered in on / off-line environment, and consumers sell their own commodities to compare and analyze commodities. .

In order for a consumer to purchase a desired product online, he or she inputs a plurality of search terms and compares and searches for the first exposed product, thereby purchasing a product satisfying both price and quality. If you want to purchase products in offline, you can visit various places such as department stores or outlets, visit various brands, compare and search, and purchase the desired products thoroughly. As a commerce and marketing environment focused on products, various brands and products There is no service that can grasp at a glance, so we spend a lot of time in purchasing products and suffer various inconveniences.

Accordingly, the present invention proposes a service for a change from a conventional commerce and marketing environment to a consumer-oriented commerce & marketing environment. The service provider (seller) first grasps the needs of the consumers so that the consumers can feel the utmost satisfaction with minimum efforts before the consumers perform the on / off line effortlessly to compare and search for the goods.

According to one embodiment, the service provider (seller) can purchase the normal product from the goods provider for a specific period of time directly or indirectly at an inexpensive price excluding the intermediate distribution step before and after the commercial distribution. It is possible to save the distribution cost that occurs when purchasing a normal product through the intermediate distribution step and purchase the product at a lower price.

According to one embodiment, a service provider (seller) defines a consumer group through a process of collecting and classifying consumption behavior information of various consumers. Various consumers with different consumption patterns and characteristics are classified according to specific criteria and defined as consumer groups, so that it is not difficult to carry out consumer-oriented commerce and marketing services by understanding favorite products and preferred brands of each consumer group.

According to an exemplary embodiment, a desired product or a required product is matched by a defined consumer group. After matching the products by the consumer group, the product is provided by matching the brand with the popular or high quality product.

According to one embodiment, the different brands negotiate or agree with each other for win-win, thereby raising sales of each other through processes such as DP and promotion of products of other brands in their respective brands. In addition, for the meaningful convergence of different brands, the process of point system convergence and advertisement convergence is performed.

The merchandise provider according to an exemplary embodiment of the present invention includes a step of selling the normal product before or after the normal distribution to the service provider (seller) for a specific period of time, thereby deleting the intermediate distribution stage and purchasing the product at a low price.

And the service provider (seller) according to an embodiment defines the consumer group prior to the sale of the goods. Through the process of defining the consumer group, it is possible to reduce the cost and inventory by purchasing only necessary products by predicting the preferred products and preferred brands according to the consumer groups.

A matching step between a product and a brand for purchasing a product that matches a desired product and a required product according to an embodiment according to a matching step and a matching step.

Different brands according to one embodiment include consultation or cooperation stages to maximize profit by promoting mutual sales. It can compensate for the loss of sales that can occur when a consumer does not visit through the process of DP or promoting other brands' products on their own on / offline stores.

The service provider (seller) can purchase the commodity at low cost through the process in which the commodity provider according to the embodiment deletes and sells the normal commodity to the service provider (seller) for a specific period, You can sell the product to the consumer at the price.

The advantage of the product provider is that the new revenue is generated outside the designated period, and the service provider (seller) can purchase the product at the price excluding the intermediate distribution cost, thereby maximizing the profit. In addition, the consumer has the advantage that the user can purchase the desired commodity by paying a lower value than the time, effort, and cost required when purchasing the commodity distributed in the general market.

The service provider (seller) according to an embodiment defines the consumer group prior to the product sale, effectively providing the products that the consumer group needs or is interested in, thereby reducing the time and the emotional effort required for comparing / . It is possible to change into a consumer-centered commerce and marketing environment in which the consumer is directly driven by the product-centric operation, and then directly visits the on-line / off-line store of each brand to purchase and sell the product.

It is possible to promote mutual sales through a process in which different brands according to one embodiment cooperate with each other through negotiation and agreement. The process of DP or promoting other brand products in the on-line / off-line store of the original brand can compensate the sales loss caused by consumers who do not visit each on / off-line store. In addition to the existing sales, It is possible to obtain an economic benefit.

FIG. 1 is a diagram illustrating a service provider performing a type analysis of consumer consumption patterns according to an embodiment of the present invention and defining a consumer group according to a consumption type and selling products in the form of a single brand / a multi-product or a multi- Diagram,
2 is a configuration diagram of a commerce & marketing flow in which a service provider purchases or sells goods in an online environment and an offline environment according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a commerce step of exploring a variety of brands and products through a on / off-line platform after a service provider defines a consumer group according to a consumption type, ,
FIG. 4 is a flowchart illustrating a process of connecting a service provider terminal and a terminal of a goods producer / distributor to an online environment through a service providing apparatus according to an embodiment of the present invention;
FIG. 5 is a flowchart illustrating a process of each consumer purchasing a preferred product when a service provider sells a product for each consumer group in an online environment and an offline environment,
FIG. 6 is a flowchart illustrating the process of performing other joint marketing such as brand collaboration, cross D / P and point system fusion through negotiation and agreement, according to an embodiment of the present invention. Degree,
FIG. 7 is a flowchart illustrating a service providing apparatus of the present service, which is stored in a database via a processor by communicating data generated from each subject according to an embodiment of the present invention;
FIG. 8 is a diagram illustrating a configuration for assisting an understanding of a detailed processor for processing data generated by a service provider, a product provider, and a consumer due to the O2O brand convergence service for commerce & marketing for a common consumer group according to an embodiment of the present invention. Degree,
FIG. 9 is a flowchart including the overall contents of the patent to help understand the overall operating process and flow of the O2O brand convergence service for the common consumer ' s market for marketing & marketing according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, terms used are terms defined in consideration of the functions of the present invention, and this may be changed according to the actual relationship formation of various stakeholders such as a consumer, a service provider, a goods provider, and the like. The definitions of the following terms are thus determined based on the overall contents of this specification.

FIG. 1 is a diagram illustrating a service provider performing a type analysis of a consumer's consumption behavior according to an embodiment of the present invention and defining a consumer group according to a consumption type to sell a product in the form of a single brand / a multi-product or a multi- FIG.

Referring to FIG. 1, the service provider 1 analyzes (111) a consumer consumption behavior type to define a consumer group according to a consumption type (112) and provides a service in the form of a single brand / And provides a service in the form of a single item 114.

In general, the service provider 1 selects commodities to be sold by the user, purchases the commodities of a single brand, and sells the commodities to the general consumers. In this study, as described in FIG. 1, the service provider (1) analyzes consumers preferentially to define the consumer group, and identifies the preferred products or preferred brands according to the consumer group to determine whether a single brand / Provide services in the form of items.

2 is a configuration diagram of a commerce & marketing flow in which a service provider purchases or sells goods in an online environment and an offline environment according to an embodiment of the present invention.

Referring to FIG. 2, the service provider 1 performs purchase or sale of goods through the online environment 100 and the offline environment 200. The service provider (1) maximizes the sales effect by utilizing the combination of the online and offline environments and experiences the profit increase accordingly.

FIG. 3 is a flowchart illustrating a commerce step of exploring a variety of brands and products through a on / off-line platform after a service provider defines a consumer group according to a consumption type, to be.

Referring to FIG. 3, the service provider 1 defines a merchandise to be sold after defining a customer group 112 according to the consumption type. Various brands and products are searched 115 by using the online platform 300 and the off-line platform 400 to purchase goods to be purchased from the goods provider, and a brand and goods are selected 116 to purchase 117 )do. The purchased product is then sold (118) to the consumer.

The commercial and marketing form that was originally designed for forgery of goods can be changed to a consumer-oriented commerce & marketing format, and the consumer can purchase the commodity at a relatively low price than the general commodity distributed on the market, and the service provider 1 It is possible to maximize profit generated by selling the product by purchasing the product at a low price that minimizes the intermediate distribution step.

4 is a flowchart illustrating a process of connecting a service provider terminal and a terminal of a goods producer / distributor to an online environment through a service providing apparatus according to an embodiment of the present invention.

Referring to FIG. 4, the service provider terminal 102 and the goods producer / distributor terminal 103 can access the online environment 1 through the service providing apparatus 101. The terminal 102 of the service provider includes all devices capable of using the internet such as mobile, PC, tablet, and the terminal 103 of the product producer / distributor is similar to the terminal 102 of the service provider. By doing commerce & marketing through the online environment (1), you can save time and space.

FIG. 5 is a flowchart illustrating a process in which a service provider purchases a favorite commodity when the commodity is sold for each consumer group in an online environment and an offline environment, according to an embodiment of the present invention.

Referring to FIG. 5, the service provider 1 sells products to various consumer groups in an online environment 100 and an offline environment 200, and purchases respective preferred products for respective consumer groups (211). According to one embodiment of the present invention, the consumer can purchase the goods which he / she needs or wants to purchase by saving time and money by using a single brand / multi-product sales and a multi-brand / single item service.

FIG. 6 is a flowchart illustrating the process of performing other joint marketing such as brand collaboration, cross D / P and point system fusion through negotiation and agreement, according to an embodiment of the present invention. .

6, the brand A (2) is connected with the brand B (3) or the other brand (4) through the process of negotiation and agreement 119, And other joint marketing such as institutional convergence. Each brand is confronted with the problem that it can not sell goods if consumers do not visit the on / off-line shops of their brands due to the conventional operation of selling only the products of each brand. In this case, consumers can find out the products that are D / P in the on / offline store of other brands without visiting the on / offline store of the brand through the brand consultation according to one embodiment of the present invention, Can be expected. Each brand can make a joint marketing such as collaboration and point system implementation through mutual agreement and compensate the loss caused by conventional commerce & marketing operation.

FIG. 7 is a flowchart illustrating a service providing apparatus of the present service, which communicates data generated from each subject according to an embodiment of the present invention and is stored in a database through a processor.

Referring to FIG. 7, all data originating from a consumer, a service provider, a goods provider, and the like are received by the processor 20 through the communication unit 10 and finally stored in the database 30.

FIG. 8 is a diagram illustrating a configuration for assisting an understanding of a detailed processor for processing data generated by a service provider, a product provider, and a consumer due to the O2O brand convergence service for commerce & marketing for a common consumer group according to an embodiment of the present invention. .

Referring to FIG. 8, the detail processor of the O2O brand convergence service for commerce and marketing for a joint consumer group according to an exemplary embodiment includes a product / producer / service provider information integration management processor 40, A processing unit 50, an interested goods (purchased product) information management processing unit 60, and an order / payment / delivery / profit management processing unit 70. [

The product / manufacturer / service provider information integration management processing unit 40 is a processing unit that integrally manages the information of the product, the producer, and the service provider. The product in-place period / product sale information management processing unit 50 is a processing unit A period during which a product is sold on / off-line during a specific period, and a certain product to be sold for a certain period of time. The desired commodity (desired purchase commodity) information management processor 60 is a processor for collectively managing desired purchase commodity information that is interested or needs for each consumer group. The order / payment / delivery / import management processor 70 receives order / payment / shipping / profit data generated when the goods provider sells the goods to the service provider and orders / payment / delivery data generated when the goods are sold to the consumers by the service provider / Revenue data.

FIG. 9 is a flowchart including the overall contents of the patent to help understand the overall operating process and flow of the O2O brand convergence service for commerce & marketing for common consumer group according to an embodiment of the present invention.

Referring to FIG. 9, after analyzing the consumption behavior of the consumer, the service provider analyzes and classifies the visa groups to match the goods required by the consumer group and the goods to be purchased, To describe a process of searching for a brand and a product, determining which brand is suitable for a product desired by the consumer, and generating a sales item for each consumer. It is possible to know the overall service flow of the O2O brand convergence service for commerce and marketing to the common consumer army according to the example of purchasing when it is judged that the consumer who is matched by the consumer group is suitable for consumption after comparing and searching have. In this case, it is important to realize the new commerce and marketing such as product provider and other brand, which negotiate and conclude with each other, and execute the marketing and marketing of products according to each brand, thereby creating new economic and emotional benefits Effect can be seen.

1: Service Provider
2: Brand A
3: Brand B
4: Other brands
10:
20: Processor
30: Database
40: product / producer / service provider information management processor
50: commodity selling period / commodity sales information management processor
60: Information on the item of interest (product to be purchased)
70: Order / Payment / Shipping / Revenue Management Process
100: Online environment
101: Service providing device
102: service provider terminal
103: Product production / distributor terminal
111: Consumer Behavior Pattern Analysis
112: Consumer group definition according to consumption type
113: Single-brand / multi-product services
114: Multi-brand / single item service
115: Brand / Product Navigation
116: Brand / Product Selection
117: Purchase
118: Consumer Sales
119: Consultation and Convention
120: Brand Collaboration
121: Other co-marketing including point system convergence
122: Each brand item Cross D / P
200: Offline environment
211: Purchase of preferred goods by consumer group
300: Online Platform
400: offline platform

Claims (6)

Since the launch of new products, we provide buyers with the opportunity to purchase products only during a specific period of time, so that they can make purchases at home and abroad before and after normal products are distributed to consumers, thereby providing consumers with low- , The seller of normal products leaves a lot of interest rate than other transactions;
Lt; RTI ID = 0.0 > 1, < / RTI >
We expand the scope of transactions so that multi-brand / multi-brand transactions can be conducted for the commodity trading process that is currently carried out by individual brand units. Selecting a product to be purchased from among the plurality of brands in the used space, and purchasing the product in the form of a single brand / a multi-product and a multi-brand / single item;
Lt; RTI ID = 0.0 > 1, < / RTI >
When purchasing a product in accordance with the second aspect, the buyer must first identify and analyze the consumer who intends to sell the product first, define the consumer group, and then purchase the product from the seller / distributor. Analyzing the consumption behavior of the whole consumer to classify and define the consumer group at the first stage of all actions;
Lt; RTI ID = 0.0 > 1, < / RTI >
In relation to the third paragraph, taking into consideration what kind of products are required for each analyzed consumer group and what kind of brand is preferred, And selling the product;
Lt; RTI ID = 0.0 > 1, < / RTI >
It provides an opportunity to display various products of various brands in one space such as exhibitions and exhibitions, and on / off-line space, and it is possible to view many products in one space to minimize distribution steps, ;
The marketing method comprising the steps of:
Stepping up the sales effect of the product through cooperation such as simultaneous display of the B brand product at the A brand store and exhibition of the A brand product at the B brand store by consultation or agreement of the brand and the brand;
Or marketing and marketing methods that involve collaboration and convergence between brands, such as managing integrated points between brands or conducting integrated events.

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