KR20020014482A - method for advertisement using internet - Google Patents

Abstract

PURPOSE: An advertising method using the Internet is provided to compile statistics on the frequency of Web Surfing of users and provide users with the corresponding advertisements based on the statistics. CONSTITUTION: An advertising company concludes an advertising contract with an ISP(Internet Service Provider) for advertisements to be provided to users(S200). A user connects to the Internet using a server provided by the ISP and visits Web sites(S202). The ISP extracts common contents of the Web sites the user has visited(S204), and gathers statistics on Web surfing number of times, the concentration degree of the surfing and surfing time, based on the extracted contents(S206). The result of the statistics on the Web surfing number of times and the concentration degree is stored to construct a database(S208). Contents having much Web surfing number of times and having a high concentration degree are selected in the database(S210). An advertisement for the selected contents is separately provided to the user under Web surfing(S212). If the user visited the provided advertisement(S214), a predetermined prize is awarded to the user(S216).

Description

Method for advertisement using internet

The present invention relates to an advertisement method using an internet communication network, and more particularly, to an advertisement method for extracting common content among contents of a site visited by a user and advertising the extracted common theme to the user.

As the number of Internet service providers and Internet users has recently increased, the Internet has become a new advertising medium.

Most of the Internet advertising is operated by opening a site and securing netizens using the Internet as members, and when the members access the site, the advertiser pays an advertisement fee corresponding to the site administrator.

One example is banner advertising.

These ads are always floating on part of the screen of the web browser, so that they are effective for visitors who are accessing the site. Most of these banner ads encourage visitors to participate actively in the form of giveaways, discount coupons, or participation in events. have.

These advertisements on the Internet are fixed according to the characteristics of the website regardless of the user, or in the case of subscription system, the advertisements are displayed on the screen or mailed while the user surfs the web according to the personal information entered by the member. And, search sites such as Yahoo may change banner ads according to search terms.

Such a system is based only on fixed information inputted by the user, and thus displays only the advertisements which are fixed subjects or contracts regardless of the user, and thus cannot reflect various psychological changes of the user.

In addition, the necessary items, information, etc. are changed from time to time according to the needs of the individual, and the theme of the site that you visit changes frequently from time to time when you surf to the site that you think or stand out. As it is difficult, the advertising effect is reduced.

Accordingly, the present invention has been made to solve the above problems, the purpose of which is to extract the common contents of the websites visited by the user and to give statistics on the number of web surfing for each extracted content web surfing frequency The present invention provides an advertisement method using the Internet that maximizes an advertisement effect by separately providing an advertisement for the user.

It is also an object of the present invention to provide an advertising method using the Internet that reflects the user's psychology, which is changed based on the number of times of surfing the web for each content for a predetermined period.

In addition, irrespective of the contents of the website visited by the user, an advertisement method using the Internet can be maximized by displaying advertisements of the user's main interests on the website being visited by the user. have.

1 is a schematic diagram of an advertising method using the Internet according to the present invention

2 is a flowchart of an advertisement method using the Internet according to the present invention.

In order to achieve the above object, an advertisement method using the Internet according to the present invention includes a first step in which a user connects to the Internet by using a server provided by an ISP (internet service provider) having an advertising contract with an advertiser. The web surfacing websites are categorized by visit time and contents, and the number, concentration, and time of web surfing by the user are classified by the visited time and contents, and the database for the statistics is constructed. And a second step of separately providing advertisements for the web surfing user with respect to contents with a high number of times of web surfing or contents with high concentration of visits and visit times for a predetermined period of time by using the information constructed in the database. It is characterized by consisting of steps.

Here, the second step is the step of extracting the common content of each visited site for the visited site of the user left in the ISP by the user surfing the web, the number of times of web surfing for each content based on the extracted content (多少), the step of producing statistics about the concentration of visits to the website for each period and the concentration of the visit time, the step of storing the contents in the order of the number and concentration of the web surfing to build a database.

In the third step, the number of times of surfing the web or the number of times of surfing the web is increased among a database having information on the number of times of surfing the web by content, the concentration of the web site visit by content and the concentration of the visit time. Selecting contents with high concentration, and separately providing advertisements that match the selected contents among advertisements of an advertising company having an advertising contract with the ISP to the user who surfs the web regardless of the contents of the website visited by the user. Consists of steps.

Other objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments with reference to the accompanying drawings.

A preferred embodiment of the advertising method using the Internet according to the present invention will be described with reference to the accompanying drawings.

1 is a schematic diagram of an advertisement method using the Internet according to the present invention.

As shown in FIG. 1, a user connects to the Internet and surfs the web using a server provided by an ISP (internet service provider) company. In addition, an advertisement provided by an advertising company is provided through the server.

Meanwhile, the advertising company provides the ISP company with advertisements to be provided to the user, and pays a predetermined price to the ISP company.

The ISP establishes a database of advertisements of the advertiser and information about the visited sites of the user, and uses the database to provide specific advertisements to the user.

2 is a flowchart of an advertisement method using the Internet according to the present invention.

As shown in Figure 2, first, the advertising company enters into an advertising contract with the ISP (internet service provider) for the advertisement to be provided to the user (S200).

In this case, the advertisement contract is made according to the concentration of visits to the website for each content and the time of visit to be described later, or the keyword of the advertisement contents of the advertiser. That is, the user who is provided with the advertisement is determined according to the advertisement contract. The advertisement may be provided to a user who has a high concentration of website visits about contents that match the advertisement contents of the advertiser, which will be described later, and a user who has a high frequency of surfing the contents that matches the advertisement contents of the advertiser. The advertisement may be provided. As a result, a user who is provided with an advertisement of the advertiser is determined.

Subsequently, the user subscribes to an ISP to use the Internet, accesses the Internet using a server provided by the ISP, and then visits a plurality of websites according to the user's personal use (S202).

As the user visits several websites and surfs the web, the ISP keeps a record of the sites visited by the user. The common content of the website visited by the user is extracted (S204).

And, based on the extracted content, the statistics on the visit concentration and visit time concentration of the web surfacing number and content of the web surfacing for each content are generated (S206).

At this time, the concentration of visits to the website for each content and the concentration of the visit time represent the number of times that the user visited the website of a specific content and the degree of time for visiting the website.

Here, the number of web surfacing by contents can be known of the user's continuous interests, and the concentration of visits to the website by contents can be understood as the temporary interests of the user to the extent that he visits a website of a specific content for a short period of time.

As described above, statistics about the web surfing content of the user may be known to indicate a change in the interest of the user and may be reflected in the selection of advertisement contents to be provided to the user.

Then, the statistical results of the degree and concentration of the web surfing frequency are stored in order of the number and concentration of the number of times to build a database.

Subsequently, the web surfacing frequency or the high concentration of the web surfing frequency is displayed in a database having information on the number of web surfing times per content, the concentration of web site visits and the concentration of visit times. Select (S210).

Here, the method of selecting the content with high concentration or web surfing frequency is consistent with the user who has high concentration of website visits and visit time with respect to the content that matches the advertisement contents of the advertiser, and the advertisement contents of the advertiser. Among the users who have a high number of web surfings about the content, the advertisement company selects according to the advertisement contract with the ISP.

In addition, the advertisement regarding the selected content is separately provided to the user who surfs the web regardless of the content of the website that the user is visiting (S212).

In this case, since the selected content is the content of the websites visited by the user, the user is highly interested in the advertisement related to the advertisement, thereby enhancing the advertisement effect.

At this time, there are a method of providing the advertisement to the user is largely displayed on the website screen and a method using the e-mail.

First, in the method of displaying on a website screen, an advertisement may be inserted or displayed on a website that the user visits or a separate advertisement window may be displayed. The method of using an e-mail is a method of sending an advertisement mail to the user.

Subsequently, when the user visits the advertisement provided to the user, a predetermined price is provided to the user (S216).

In this case, the predetermined price varies depending on the number of times the user visits the advertisement, and the price provided to the user is cyber money, cumulative points, discounted amount of money, and the like.

Advertisement using the Internet according to the present invention as described above can maximize the advertising effect by providing the user with advertisements about the number of times the user surfs the web.

In addition, by counting the number of times of surfing the web for each content by a predetermined period, it is possible to achieve the maximum advertisement effect by providing the user with an advertisement reflecting the user's psychology.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

Claims (9)

A first step of a user surfing the web by accessing the Internet using a server provided by an ISP (internet service provider) having an advertising contract with an advertiser; Classifying the web surfing websites of the user by visit time and contents, and calculating the number, concentration, and time of web surfing by the user by the classified visit times and contents, and then constructing a database for the statistics. Second step; And a third step of separately providing advertisements on the web surfing user or the web surfing user with a high concentration of visits and visit times during a predetermined period of time by using the information constructed in the database. Advertising method using the Internet. The method of claim 1, The second step is Extracting common contents of each visited site for the visited site of the user remaining in the ISP by the user surfing the web; Making statistics on the degree of concentration of web surfing by content and the concentration of visit time for a predetermined period of time, based on the extracted content; And storing the contents in order of the number of web surfings and in order of concentration to build a database. The method of claim 2, The common content extraction and statistics is a predetermined period unit advertising method using the Internet. The method of claim 1, The third step is Selecting the content of the web surfing frequency or the content of the high concentration from a database having information on the number of web surfing times by content, concentration of visits to websites by content, and concentration of visit times. step; Providing advertisements that match the selected contents among advertisements of an advertising company having an advertising contract with the ISP to the surfing user regardless of the contents of the website that the user is visiting. Advertising method used. The method of claim 4, wherein The method of selecting the content with high concentration or the number of web surfing includes a user who has high concentration of website visits and visit times for content that matches the advertisement contents of the advertiser, and contents that match the advertisement contents of the advertiser. The method of advertising using the Internet, characterized in that the advertiser is selected according to the advertising contract with the ISP which the number of web surfers to provide the advertisement to the user. The method of claim 4, wherein The method of providing an advertisement is characterized by inserting an advertisement on a website visited by a user, displaying a separate advertisement window, or sending an advertisement mail to the user. The method of claim 4, wherein And when the user visits the provided advertisement, an ISP provides a predetermined price to the user according to the number of visits of the user. The method of claim 7, wherein The price provided to the user is any one of cyber money, cumulative points, discounted amount of money. The method of claim 1, The concentration level of the website visit for each content and the concentration time of the visit time indicate the number of times that the user visited the website of a specific content and the degree of time to visit the website for a predetermined period.