KR100382947B1 - An internet tailored information service system - Google Patents
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Abstract
본 발명은 웹서버(30)에 접속하는 사용자의 접속지역과 신원특성 및 사용자터미널의 IP(Internet Protocol)를 확인하여 해당 사용자의 요구특성에 맞는 컨텐츠와 광고 등의 특화된 맞춤정보를 실시간으로 제공할 수 있도록 한 인터넷 맞춤정보 서비스시스템에 관한 것으로, 인터넷 통신망(20)을 통해 웹서버(30)에 접속한 사용자가 지역, 나이, 성별, ID, 직업, 취미 등과 같은 사용자 고유정보를 입력하여 회원등록하면 상기 웹서버(30)의 베이터베이스서버(32)로 해당 사용자의 회원정보가 저장되고, 상기 웹서버(30)는 사용자의 접속정보를 확인하여 정보데이터베이스(32)에 저장된 자료정보중에서 사용자의 접속정보에 따라 선택된 맞춤정보를 해당 사용자터미널(10)의 브라우저 출력 제공되도록 구성된 것을 특징으로 한다.The present invention checks the access area and identity characteristics of the user accessing the web server 30 and the IP (Internet Protocol) of the user terminal to provide specialized customized information such as contents and advertisements in accordance with the requirements of the user in real time. The present invention relates to a personalized Internet information service system, which allows a user accessing a web server (30) through an internet communication network (20) to input user's unique information such as region, age, gender, ID, occupation, hobby, etc. When the user's member information is stored in the database server 32 of the web server 30, the web server 30 checks the user's access information, and the user's member information is stored in the information database stored in the information database 32. Characterized in accordance with the access information characterized in that configured to provide the browser output of the user terminal (10).
Description
본 발명은 사용자에게 가장 편한 언어로 번역된 맞춤정보를 제공하는 인터넷 맞춤정보 서비스시스템에 관한 것으로서, 보다 상세하게는 웹서버에 접속된 사용자의 회원정보(고유정보)나 사용자터미널IP(Internet Protocol)의 분석자료를 근거로 상기 사용자에게 가장 적합할 것으로 예상되는 맞춤정보를 실시간으로 제공하는 인터넷 맞춤정보 서비스시스템에 관한 것이다.The present invention relates to a personalized information service system for providing customized information translated into a language most convenient to a user, and more particularly, to member information (unique information) or user terminal IP (Internet Protocol) of a user connected to a web server. On the basis of the analysis data of the present invention relates to a personalized information service system for providing a personalized information that is most suitable for the user in real time.
인터넷 사용의 대중화는 정보통신의 급격한 발전은 물론 모든 산업분야에 절대적인 영향을 미치면서 지구촌 전체가 하나의 거대화 정보 글로벌화로 변화되고 있다.The popularization of Internet use has a rapid development of information and communication, and has an absolute influence on all industrial fields, and the entire global village is changing into one globalization of globalized information.
일반적으로, 월드와이드웹(WWW : World Wide Web)이 주로 적용되는 웹브라우저는 인터넷 분야에서 폭 넓게 사용되고 있는 도구로서, 사용자들은 웹브라우저를 이용하여 원격지에 소재한 컴퓨터나 네트워크에 접속한 다음 필요한 정보를 용이하게 교환하거나 검색할 수 있다.In general, a web browser mainly applied to the World Wide Web (WWW) is a widely used tool in the Internet field. Users use a web browser to access a computer or network located at a remote location and then obtain necessary information. You can easily exchange or search.
한편, 인터넷을 통해 유익한 정보 등을 제공하는 사업이 새로운 벤처분야로 자리잡아 가는 실정인데, 이러한 인터넷을 이용한 정보제공은 수많은 불특정인이 시·공간상의 제한을 받지 않고 항상 편리하게 이용할 수 있는 장점이 있다.On the other hand, a business that provides useful information through the Internet is becoming a new venture field, and the information provided using the Internet has the advantage that many unspecified people can always use it conveniently without being restricted by time and space. have.
그러나, 지금까지는 웹사이트의 운영자가 사용자별 특성을 고려하지 않고 모든 사용자에게 동일한 내용을 일방적으로 제공하는 형태였기 때문에, 정보이용율이 낮고 경우에 따라서는 정보내용이 사용자가 알 수 없는 외국어로 작성되어 의미파악이 불가능하였다.However, until now, the operator of a website has unilaterally provided the same contents to all users without considering the characteristics of each user. Therefore, the information utilization rate is low and in some cases, the information contents are written in a foreign language unknown to the user. It was impossible to grasp meaning.
본 발명은 상술한 종래 문제점을 해결하기 위해 발명된 것으로서, 인터넷 프로토콜에 따른 각종 통신망을 이용하여 사용자 ID 및 사용자 터미널 IP에 따라 사용자의 브라우저에 차별화된 컨텐츠 및 광고가 다양하게 맞춤정보될 수 있도록 한 인터넷 맞춤정보 서비스시스템을 제공하는 데에 목적이 있다.The present invention has been invented to solve the above-mentioned conventional problems, by using a variety of communication networks according to the Internet protocol so that differentiated content and advertisement in the user's browser can be variously customized information according to the user ID and the user terminal IP The purpose is to provide an Internet customized information service system.
또한, 본 발명은 사용자터미널의 IP를 공지방법으로 분석하여 접속지역 등을 판별하거나 사용자가 제공한 고유정보로부터 상기 사용자의 국적 등을 판별한 다음, 상기 접속지역의 사용언어 또는 상기 사용자가 가장 용이하게 파악할 수 있는 언어로 작성된 맞춤정보를 실시간으로 제공할 수 있는 인터넷 맞춤정보 서비스시스템을 제공하는 데에 다른 목적이 있다.In addition, the present invention is to analyze the IP of the user terminal by a known method to determine the access region or the like, or to determine the user's nationality, etc. from the unique information provided by the user, the language of the access region or the user is most easily Another purpose is to provide an Internet customized information service system that can provide customized information written in a language that can be easily understood in real time.
도 1은 본 발명에 따른 인터넷 맞춤정보 서비스시스템의 개략적인 연결관계도.1 is a schematic connection diagram of an Internet customized information service system according to the present invention.
도 2는 본 발명에 따라 웹서버로부터 사용자에 맞는 맞춤정보가 선택 제공되는 구현원리도.2 is an implementation principle in which personalized information is selected and provided from a web server according to the present invention.
* 도면의 주요부분에 대한 부호의 설명 *Explanation of symbols on the main parts of the drawings
10 : 사용자터미널 20 : 통신망10: user terminal 20: communication network
30 : 웹서버 32 : 회원정보데이터베이스34 : 맞춤정보데이터베이스 36 : 선택된 정보30: web server 32: member information database 34: customized information database 36: selected information
상기의 목적을 달성하기 위한 본 발명의 인터넷 맞춤정보 서비스시스템은, 통신망을 통해 웹서버에 접속한 사용자가 지역(국적)/나이/성별/사용자ID/직업/취미 등과 같은 고유정보를 제공하여 회원으로 등록하면, 상기 웹서버의 회원정보데이터베이스에 상기 사용자의 고유정보가 회원정보로서 저장된다.이후, 상기 웹서버는 사용자가 접속할 때 기입한 사용자ID를 기초로 상기 회원정보데이터베이스에 저장된 회원정보 중에서 상기 사용자의 회원정보를 추출/판독한 후 상기 사용자에게 적합한 맞춤정보를 상기 웹서버의 맞춤정보데이터베이스로부터 추출하여 상기 사용자가 사용하고 있는 사용자터미널에 제공하게 된다.또한, 본 발명의 인터넷 맞춤정보 서비스시스템은, 상기 사용자터미널의 IP를 공지방법으로 분석하여 접속지역 등을 판별한 후, 해당 접속지역의 언어 등으로 제작된 맞춤정보를 상기 사용자터미널에 제공하는 것을 특징으로 한다.Internet personalized information service system of the present invention for achieving the above object, the user who accesses the web server through the communication network by providing unique information such as region (nationality) / age / gender / user ID / occupation / hobby Is registered as the member information in the member information database of the web server. The web server then stores the member information stored in the member information database based on the user ID entered when the user connects. After extracting / reading the member information of the user, personalized information suitable for the user is extracted from the personalized information database of the web server and provided to the user terminal used by the user. The system analyzes the IP of the user terminal by a known method to determine an access area and the like. To the personalized information, such as the production of the connection area per language characterized in that it provides to the user terminal.
여기서, 상기 사용자터미널에 제공(전송)되는 맞춤정보는 사용자특성에 맞춰 각각 다른 컨텐츠와 광고 등으로 이루어진 것을 특징으로 한다.Here, the customized information provided (transmitted) to the user terminal is characterized by consisting of different contents and advertisements according to user characteristics.
이하, 본 발명에 따른 인터넷 맞춤정보 서비스시스템의 구현원리를 첨부도면에 의거하여 설명한다.Hereinafter, the implementation principle of the Internet personalized information service system according to the present invention will be described based on the accompanying drawings.
도 1은 본 발명에 따른 인터넷 맞춤정보 서비스시스템의 개략적인 연결관계를 도시한 것이고, 도 2는 본 발명에 따라 웹서버로부터 사용자에 맞는 맞춤정보가 선택 제공되는 구현원리를 개략적으로 도시한 것이다.1 illustrates a schematic connection relationship of an Internet customized information service system according to the present invention, and FIG. 2 schematically illustrates an implementation principle in which customized information is provided for a user from a web server according to the present invention.
도면에서 보는 바와같이, 통신망(20)을 통해 웹서버(30)에 접속한 사용자가 지역/나이/성별/사용자ID/직업/취미 등과 같은 고유정보를 입력하여 회원으로 등록하면, 상기 웹서버(30)의 회원정보데이터베이스(32)에 상기 사용자의 고유정보가 회원정보로 저장된다.이후, 상기 웹서버(30)는 사용자가 웹서버에 접속할 때 기입한 사용자ID를 기초로 상기 회원정보데이터베이스(32)에 저장된 회원정보 중에서 상기 사용자의 회원정보를 추출/판독한 후 상기 웹서버의 맞춤정보데이터베이스(35)에서 적합한 맞춤정보를 추출하여, 상기 사용자가 현재 쓰고 있는 사용자터미널(10)에 선택된 정보(36)로서 전송하게 된다.이 때, 상기 사용자에게 적합한 맞춤정보와 함께 일반정보(공유정보)가 사용자터미널에 제공될 수 있다.As shown in the figure, when a user accesses the web server 30 through the communication network 20 to register as a member by inputting unique information such as region / age / gender / user ID / occupation / hobby, the web server ( 30. The unique information of the user is stored as member information in the member information database 32 of 30. Thereafter, the web server 30 stores the member information database (based on the user ID entered when the user connects to the web server). 32. After extracting / reading the member information of the user from the member information stored in 32), the appropriate personalized information is extracted from the personalized information database 35 of the web server, and the information selected in the user terminal 10 currently written by the user. At this time, general information (shared information) may be provided to the user terminal together with personalized information suitable for the user.
여기서, 상기 통신망(20)은 인터넷/PC통신/근거리통신 등이 적용된 통신망일 수 있으며, 통신망의 종류에 따라 각기 고유한 통신프로토콜에 의해 컨텐츠와 광고등이 전송된다.Here, the communication network 20 may be a communication network to which the Internet / PC communication / near field communication is applied, and contents and advertisements are transmitted by a unique communication protocol according to the type of communication network.
이상과 같이 구성되는 본 발명에 따르면, 한국에서 A라는 사람이 미국에 소재한 웹사이트(또는 홈페이지)에 접속하는 경우, 종래에는 영문판 홈페이지가 먼저 뜬 후에 한글판 홈페이지로 전환하거나 영문번역기를 통해 한글을 볼 수 있었지만, 본 발명에서는 상기 A라는 사람에게 적합한 내용으로 제작된 맞춤정보 중에서 상기 A의 국적(정보)에 대응되는 언어로-예컨대, 한글로-제작된 웹페이지가 자동으로 실시간 전송된다.한편, 본 발명의 다른 예에 따르면, 사용자의 국적보다 사용자가 현재 쓰고 있는 사용자터미널의 접속지역에 비중을 두어, 해당 접속지역의 언어로 제작된 웹페이지가 전송될 수도 있다.이 경우, 상기 웹서버는 사용자터미널의 IP(또는 IP어드레스)로부터 국가정보(jp,us 등)와 기관의 성격(ac, co, or 등) 등을 공지방법에 따라 분석해 낸 다음, 적합한 맞춤정보를 상기 웹서버의 맞춤정보데이터베이스(34)로부터 추출하여 상기 사용자터미널에 전송하게 된다.According to the present invention constituted as described above, when a person A in Korea accesses a website (or homepage) located in the United States, the English version of the homepage is first displayed, and then the Korean version is converted to the homepage or the English translator is viewed through However, in the present invention, a web page produced in a language corresponding to the nationality (information) of A, for example, in Korean, is automatically transmitted in real time among the personalized information prepared for the person A. According to another example of the present invention, a web page produced in a language of the access region may be transmitted by placing a weight on the access region of the user terminal currently being used by the user rather than the nationality of the user. From the IP (or IP address) of the user terminal, the national information (jp, us, etc.) and the characteristics of the institution (ac, co, or, etc.) were analyzed according to the known method. Next, suitable personalized information is extracted from the personalized information database 34 of the web server and transmitted to the user terminal.
도 2에서, 다수의 사용자(12A-12N)가 사용자ID를 이용하여 웹서버(30)에 접속하면, 상기 웹서버가 맞춤정보데이터베이스(34)에서 각 사용자에게 제공할 맞춤정보를 추출한다(맞춤정보 추출단계).In FIG. 2, when a plurality of users 12A-12N access the web server 30 using the user ID, the web server extracts the personalized information to be provided to each user from the personalized information database 34 (customized). Information extraction step).
상기 맞춤정보 추출단계에서 선택된 정보(36)는, 통신망(20)을 통해 사용자터미널(10)에 전송된다.The information 36 selected in the custom information extraction step is transmitted to the user terminal 10 through the communication network 20.
한편, 상기 회원정보데이터베이스(32)는 상기 웹서버로부터 분리된 데이터베이스서버의 형태로 제공되어 상기 웹서버와 연동될 수도 있다. 이 경우, 데이터베이스서버는 통신접속을 위한 시스템소프트웨어/응용소프트웨어/운영도구 등을 갖게 되는데, 통신프로토콜로서 HTTP를 채용하게 되면 문자/사진/동영상 등 다양한 종류의 데이터를 보낼 수 있어 바람직하다.On the other hand, the member information database 32 may be provided in the form of a database server separate from the web server may be linked with the web server. In this case, the database server has a system software / application software / operation tool for communication connection, and when HTTP is adopted as the communication protocol, it is preferable to send various kinds of data such as text / photo / video.
이상과 같이 구성되는 본 발명의 인터넷 맞춤정보 서비스시스템에 의하면, 사용자ID를 포함한 고유정보(회원정보)나 사용자터미널의 IP에서 얻은 정보로부터 각각의 사용자에게 차별화된 컨텐츠와 광고 등이 포함된 맞춤정보를 서비스할 수 있다. 특히, 상기 맞춤정보는 상기 사용자가 사용하는 언어로 제작된 것이므로 내용 파악이 용이하고 따라서 정보이용율을 높일 수 있다.According to the Internet personalized information service system of the present invention configured as described above, personalized information including contents and advertisements differentiated to each user from the unique information (member information) including the user ID or information obtained from the IP of the user terminal Can service. In particular, since the personalized information is produced in a language used by the user, it is easy to grasp contents and thus increase information utilization rate.
결과적으로, 정보의 효용가치와 광고효과 등을 극대화할 수 있으며, 종래의 획일적인 정보제공을 과감하게 개선함과 동시에 인터넷 사용을 활성화 함으로서 정보화 사회로의 발전을 촉진할 수 있다.As a result, it is possible to maximize the useful value of the information and advertising effects, and to promote the development of information society by drastically improving the conventional uniform information provision and activating the use of the Internet.
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