KR101499685B1 - Method for Providing Keywords Tree - Google Patents

Abstract

A keyword tree providing method executed by a server having a rule for determining an associated keyword includes the steps of: identifying a keyword included in a search word input from a terminal; Determining a second keyword associated with the first keyword, identifying a third keyword associated with the second keyword, confirming a fourth keyword associated with the identified third keyword, ... (N > 2) keyword associated with the identified (N-1) keyword, generating a keyword tree including an Nth keyword sequentially checked after the first keyword, Tree to the terminal and processes the tree to be output.

Keyword Tree, Associated Keywords

Description

{Method for Providing Keywords Tree}

1 is a diagram showing a configuration of a search result output system according to an embodiment of the present invention.

2 is a diagram illustrating a search result page screen according to an embodiment of the present invention.

3 is a diagram illustrating a keyword tree search system according to an embodiment of the present invention.

4 is a diagram illustrating a process of transmitting and receiving a query word according to an embodiment of the present invention.

5 is a diagram illustrating a process of transmitting and receiving a query word according to another embodiment of the present invention.

6 is a diagram illustrating a process of generating a keyword tree for received query word information according to an embodiment of the present invention.

FIG. 7 illustrates a process of outputting a search result for a received search word according to an embodiment of the present invention. Referring to FIG.

FIG. 8 is a diagram illustrating a process of outputting a search result for a received search word according to another embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: Search Server 105: DB Server

110: Web server 115: Ad server

120:

The present invention provides a keyword tree providing method executed by a server having a rule for determining a related keyword, the method comprising: confirming a keyword included in a search word input from a terminal, setting the confirmed keyword as a first keyword, Identifying a second keyword associated with the first keyword, identifying a third keyword associated with the verified second keyword, identifying a fourth keyword associated with the verified third keyword, (N > 2) keyword associated with the identified (N-1) keyword, generating a keyword tree including an Nth keyword sequentially checked after the first keyword, Tree to the terminal and outputting the tree to the terminal.

The Internet, called the sea of information, is using information queries using search terms through websites that provide diverse search services to get information about something we want.

However, when inputting too many details in inputting a search term, a problem may occur due to a slight difference, or a search word that is too wide may not be used due to a slight difference.

In order to solve this problem, a more convenient search service can be provided by providing the number of search pages according to a search word when inputting a search word, or by providing a list of related search words in a search word input process, but this also has a limit.

In order to solve the above problems, an object of the present invention is to provide a keyword tree providing method executed by a server having a rule for determining a related keyword, Is set as a first keyword, a second keyword associated with the set first keyword is confirmed, a third keyword associated with the verified second keyword is confirmed, a fourth keyword associated with the verified third keyword is confirmed , ... (N > 2) keyword associated with the identified (N-1) keyword, generating a keyword tree including an Nth keyword sequentially checked after the first keyword, Tree is transmitted to the terminal and processed so as to be output.

A method for providing a keyword tree according to the present invention is a method for providing a keyword tree executed by a server having a rule for determining a related keyword, the method comprising: a first step of identifying a keyword included in a search word input from a terminal; A second step of setting a keyword as a first keyword and confirming a second keyword associated with the set first keyword, a third keyword associated with the verified second keyword, confirming a fourth keyword associated with the verified third keyword, Check your keywords, ... (N > 2) keyword associated with the identified (N-1) keyword, and a fourth step of generating a keyword tree including an N-th keyword sequentially checked after the first keyword, And a fifth step of transmitting the generated keyword tree to the terminal and outputting the generated keyword tree to the terminal.

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In the method of providing a keyword tree according to the present invention, the first step receives a search word input through a search window displayed on the terminal and identifies one or more keywords included in the search word, And the keyword tree is output to a designated area around the search window through which the search word is input through the terminal.

In the method of providing a keyword tree according to the present invention, the fifth step is a process of outputting the keyword tree to a designated area on a page providing a search result of the search word.

In the method of providing a keyword tree according to the present invention, it is preferable that the method further comprises: checking whether at least one keyword among the second to Nth keywords of the keyword tree is selected, and processing for providing a search result page for the selected keyword to the terminal The method comprising the steps of:

The method of providing a keyword tree according to the present invention may further comprise: providing a search result for the first keyword first, receiving keyword selection information for second to Nth keywords included in the keyword tree, The search result corresponding to the keyword selected from the keyword tree is discriminated to be distinguished from the search result of the first keyword, characterized by further comprising the step of providing a search result for the keyword corresponding to the keyword selection information .

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The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

1 is a diagram showing a configuration of a search result output system according to an embodiment of the present invention.

In more detail, in FIG. 1, a keyword (or a combination of two or more keywords) included in the received query word information is set as a first keyword when the client terminal 120 receives query word information and transmits the query word information through a communication network, (N > = 1) keyword associated with the N (N > = 1) keyword and identifies one or more N + 1 (N > = 1) associated with the first keyword, and then provides the generated keyword tree and the search result for the first keyword included in the received query word information first, A search result output system configured to receive keyword selection information for one or more keywords included in the provided keyword tree and to provide search results for keywords corresponding to the received keyword selection information, In the field It will be understood by those skilled in the art that various changes and modifications may be made without departing from the scope of the invention as defined in the appended claims. The technical features thereof are not limited only by the method shown in FIG.

1, the search result output system includes a client terminal 120 that receives one or more search word information and transmits the search result information through a communication network, receives and outputs a search result page corresponding to the search word information through the communication network, A first keyword included in the received query word information, and a second keyword included in the received keyword information and a second keyword associated with the first keyword, when the query word information is input through a query input interface included in a web page provided to the client terminal 120, (N > = 2) keywords associated with the Nth (N > = 2) keyword, and generates a keyword tree including the first keyword (or the keyword included in the provided keyword tree) And a search server (100) for providing a search result using the selected keyword as a search word.

The client terminal 120 is connected to a communication network including at least one of a wired communication network and a wireless communication network and receives and outputs a web page including the search word input interface from the web page operating means through the communication network, And a browser program for inputting one or more search word information through an input interface, transmitting the search result information through the communication network, and receiving and outputting a search result page corresponding to the search word information through the communication network. .

According to another embodiment of the present invention, the client terminal 120 includes a program (e.g., a messenger program or a search program) connected to the communication network and having the search word input interface, Receiving the search result page corresponding to the search word information through the communication network after inputting one or more search word information through the search word input interface and transmitting the search result page through the communication network, Browser program), and thus the present invention is not limited thereto.

The search server 100 may further include a first keyword included in the query word information, a second keyword associated with the first keyword, and a second keyword associated with the first keyword, (N > = 2) keywords associated with the first keyword (or N > = 2) The web page is transmitted to the client terminal 120, and the generated web page is transmitted to the client terminal 120.

According to an embodiment of the present invention, it is preferable that the search server processes search through the search term information in cooperation with one or more DB servers 105, and confirms and generates one or more search result data corresponding to the search processing Do.

Here, the DB server 105 may include a DB for operating a blog / mini homepage, a DB for operating a cafe / community, a knowledge / user content (e.g., character, image, sound, UCC DB for storing and managing news, DB for managing news provided from news provider, DB for storing and managing specialized data / paid content, D / B for storing and managing local information, and various information / data provided by individuals / companies / organizations And a server that manages and manages one or more DBs among the DBs to be managed, and a server for operating and managing a DB for storing and managing all types of information / data that can be provided through the portal desirable.

In addition, the search server 100 may process a search through the search word information in association with one or more web servers 110, and may identify and generate one or more search result data corresponding to the search process.

Here, the web server 110 may include a home page operating server operated by an individual / company / organization, a blog / mini homepage operating server, a cafe / community operating server, a knowledge / user content providing server, A specialized data providing server, a paid contents providing server, and a local information providing server. In addition, the web server 110 may include all kinds of web servers 110 capable of searching for a communication network.

In addition, the search server 100 may confirm or receive advertisement data corresponding to the search word information in association with one or more advertisement servers 115.

Here, the advertisement server 115 may include various advertisement servers 115 provided on the side of operating the web page operating means, or may include advertisement servers on a communication network providing one or more advertisement data as the web page operating means (115).

2 is a diagram illustrating a search result page screen according to an embodiment of the present invention.

FIG. 2 illustrates a search result page screen output as a search result for a search term received from the client terminal 120 through the search result output system shown in FIG. 1. More specifically, FIG. A keyword tree including a first keyword included in the query word information received from the client terminal 120, a second keyword associated with the first keyword, and a third keyword associated with the second keyword, And outputting a search result of search word information received from the client terminal (120) in a region of the keyword tree, and when one of the second keywords on the output keyword tree is selected, The keyword selection information corresponding to the received keyword selection information, But the output comprises an indication (e. G., Icons, color, text font, the specific image, etc.) on, an exemplary screen for a web page containing the search results for a keyword corresponding to the keyword select information.

Those skilled in the art will be able to refer to and modify various aspects of the search result page screen in accordance with the present invention. And the technical features thereof are not limited only by the method shown in FIG.

For example, those skilled in the art will be able to refer to and / or modify FIG. 2 to view the steps of an associated query included in the real-time query tree in FIG. 2 (e.g., A second keyword associated with the first keyword, and a third keyword associated with the second keyword), or may further include an associated keyword output step setting area on the query input interface.

Those skilled in the art will also be able to refer to and / or modify the FIG. 2 to output the keyword tree output area shown in FIG. 2 together with the output of a recommendation word for the search word input area The present invention is not limited thereto.

In addition, those skilled in the art will be able to refer to and / or modify the FIG. 2 to obtain search query information received from the client terminal 120 in the search result output area shown in FIG. 2 Or may include advertisement data for any one keyword selected from the keyword tree including the first keyword for the search word information and the second keyword associated with the first keyword, (Or a search result using a keyword corresponding to the selected keyword selection information as a search word) with respect to the received search word information.

In addition, those skilled in the art will be able to refer to and / or modify the FIG. 2 to obtain search word information received from the client terminal 120 in the search result output area shown in FIG. 2 A second keyword associated with the first keyword, a fourth keyword associated with each of the third keywords, and a third keyword associated with the second keyword, 1) outputting the N-th keyword associated with the keyword, the present invention is not limited thereto.

FIG. 3 is a diagram illustrating a keyword tree search system according to an embodiment of the present invention.

3 illustrates a search server 100 having one or more means shown in FIG. 1 using a Hypertext Transfer Protocol (HTTP) -compliant protocol at a client terminal 120 having one or more browser programs. (Or extracts) a web page including a search word input interface for providing a search service from the search server 100 and provides the web page to the client terminal 120. In the client terminal 120, (Or selecting) the search word information through the interface, the search server 100 provides a keyword tree including a plurality of related search terms associated with the search word information, and a search result corresponding to the search word information, If one of the one or more associated search terms included in the provided keyword tree is selected, A person skilled in the art will be able to refer to and / or modify the FIG. 3 to find various ways of implementing the keyword tree search system configuration It should be understood that the present invention includes all of the above-described embodiments, and is not limited only to the method shown in FIG.

Referring to FIG. 3 according to an embodiment of the present invention, the keyword tree search system includes a client terminal 120 having one or more browser programs and connected to a communication network through the browser program, (Or extracts) a web page including a search word input interface for providing the search service when the client terminal 120 is connected to the terminal 120 through the communication network and transmits the generated web page to the client terminal 120 And provides a keyword tree output service for providing a keyword tree including a plurality of related search terms through the search word information when the client terminal 120 inputs (or selects) the search word information through a search word input interface And a search server (100) .

However, the present invention is not limited to this, and the search server 100 may include at least two server groups 100 for each component, It is to be understood that the invention is not limited to the disclosed embodiments.

The client terminal 120 may be a wired communication network (e.g., ADSL / VDSL) based on TCP / IP and / or UDP / IP or a wired terminal including a notebook computer or a notebook computer communicatively coupled to the search server 100 through a high-data rate digital subscriber line (DSL), a cable communication network, or a CDMA (Code Division Multiple Access) A mobile communication terminal connected to a mobile communication network based on IEEE 802.16x, or a mobile terminal including at least one mobile Internet terminal connected to a high-speed wireless Internet based on IEEE 802.16x, And a browser program for receiving and outputting one or more web pages All.

Those skilled in the art will appreciate that the technical features of the client terminal 120 including at least one of the wired terminal and the wireless terminal will be omitted for the sake of simplicity. .

According to an embodiment of the present invention, the search server 100 includes at least one web page source for generating (or extracting) a web page to be provided to the client terminal 120, and web page operation data including web content The database is provided in a database management system (DBMS) associated with the search server (100).

According to an embodiment of the present invention, the web page source included in the web page operation data includes at least one tag string (or a tag string) for generating a web page to be provided from the search server 100 to the client terminal 120 The web page provided to the client terminal 120 may include at least one script to be included in the web page, and at least one information content corresponding to the content of the web page. In this case, And a combination of a string (or a combination of tag strings).

According to another embodiment of the present invention, a web page source included in the web page operation data includes a web document source file corresponding to a web page to be provided from the search server 100 to the client terminal 120 , A web document source file including at least one tag string, a script, and information content corresponding to the web page content). In this case, the web page provided to the client terminal 120 may include at least one web In the case of a document source file (e.g., for a web page without frames, a web document source file, or a web page composed of two or more frames, one web document source file and two or more web document sources File) is extracted.

The web content included in the web page management data includes a tag string that links one or more contents (e.g., text content, image content, sound content, multimedia content) among the tag strings included in the web page , One or more text content corresponding to a tag string linking the content, image content, sound content, and multimedia content.

Referring to FIG. 3, the search server 100 provides a web page to the client terminal 120 using an HTTP compatible protocol corresponding to the communication network, or based on a web page provided to the client terminal 120 And a web interface unit 300 (or web interface means) for connecting and managing a web interface for receiving various information input (or selected) from the client terminal 120 in a GET / POST manner .

According to an embodiment of the present invention, when the client terminal 120 is a wired terminal through which a communication channel is connected through a wired communication network based on TCP / IP and / or UDP / IP, (HTTP) based on the TCP / IP and / or UDP / IP based HTTP protocol (or a separately defined HTTP compatible protocol) with the client terminal 120 via the communication channel, (For example, *. Htm, *. Asp, * php, *. Xml), or the information input from the client terminal 120 is provided to a GET / POST It is desirable to interface to be received in such a manner.

According to another embodiment of the present invention, when the client terminal 120 is a wireless terminal connected with a communication channel through a CDMA / WCDMA based wireless communication network, the web interface unit 300 transmits the CDMA / A communication channel is connected and managed through an HTTP compatible protocol (e.g., WAP (Wireless Application Protocol) or ME (Mobile Explorer) corresponding to the WCDMA-based wireless Internet protocol or a separate program for providing a full browsing service) (For example, * .wml, * .htm) to the client terminal 120 via the communication channel, or the information inputted from the client terminal 120 is transmitted to the client terminal 120 through a GET 0.0 > / POST < / RTI >

According to another embodiment of the present invention, when the client terminal 120 is a wireless terminal connected with a communication channel through an IEEE 802.16-based wireless communication network, the web interface unit 300 may communicate with the client terminal 120 and the IEEE (E.g., *. Htm, *. Asp, *. Asm) to the client terminal 120 through the communication channel through the HTTP compatible protocol corresponding to the 802.16x based wireless Internet protocol. php, * .xml), or to interface the information input from the client terminal 120 to be received in the GET / POST manner.

According to the present invention, in order to set a keyword (or a combination of two or more keywords) included in the query word information received from the client terminal 120 as a first keyword, the search server 100 may search the word (Or prefix), or a noun phrase that is verbally affixed through a verb suffix (or prefix), or a noun word adjected through an adjectival suffix (or prefix), or an adverbial suffix It is preferable to have a storage medium 355 storing a noun word to be converted or storing a dictionary word (or a term), or interworking through a communication network.

In addition, the search server 100 may include a plurality of client terminals (e.g., a plurality of client terminals) to identify one or more second keywords according to a search frequency of one or more other search requests, 120 or storing one or more keywords commonly included in a plurality of search result data generated through a search process using the first keyword as a search keyword, One or more keywords that are repeatedly included in one or more pieces of search result data generated through a search process using one keyword as a search keyword or one or more keywords generated through a search process using the first keyword as a search keyword The search result data is transmitted to the plurality of client terminals 120 through the web page operating means, Storing one or more search result data (not shown) clicked in the client terminal 120 after the data is provided or storing one or more keywords common (or repeatedly) included in the one or more clicked search result data It is preferable to have the medium 355, or to interwork through a communication network.

In addition, the search server 100 may check the third keyword for the second keyword in accordance with the second keyword process for the first keyword, and check the fourth keyword for the third keyword, (N > = 1), it is preferable to check the N + 1 (N > = 1) keyword for the keyword (N> = 1) (Client connected through the client terminal 120).

According to the present invention, the search server 100 stores a similar keyword corresponding to a keyword (or a first keyword) included in the query word information received from the client terminal 120, or an extended keyword for generating an extended keyword Search term D / B 360, or interworking through a communication network.

According to an embodiment of the present invention, the search server 100 may provide one or more search target contents produced by itself or a plurality of client terminals 120 to a content generation platform, A content registration platform for registering at least one content to be searched generated by the client terminal 120 or content produced by the client itself to a plurality of client terminals 120, And a DB server 105 for managing and operating a database for storing the search target content, wherein the DB server 105 is connected to the DB server 105, Stored in the server 105 (or the database storing the search target content) One or more search target contents are included in a search object for the search word information received from the client terminal 120. [

Also, the search server 100 may provide a content creation platform to the search target web server 110 (e.g., one or more search target content produced by itself or a plurality of client terminals 120) A content registration platform for registering one or more content to be searched generated from a plurality of client terminals 120 or a content produced by the client itself to a plurality of client terminals 120 through the content registration platform, (110) that operates a database storing one or more search target contents registered from a plurality of client terminals (120)), and the search target web server (110) on the communication network And stores one or more stored search target contents in the search word information received from the client terminal 120 Is included in the search object for the search.

The search server 100 may further include an advertisement server 115 (or an advertisement server 115 on a communication network associated with the search server 100) that provides advertisements included in a web page provided to the client terminal 120, And the communication channel is connected to the communication terminal. The one or more stored advertisement contents are included in the search object for the search word information received from the client terminal (120) in the search target web server (110) do.

Referring to FIG. 3, when the client terminal 120 accesses the search server 100 through the web interface unit 300 (or requests the search service), the search server 100 transmits the web page operation A web page operation unit 305 (or a web page operation unit) for generating (or extracting) a web page to be provided to the client terminal 120 based on the data and the web page operation unit 305 And an interface providing unit 310 (or an interface providing unit) including a search word input interface for providing the search service on the generated (or extracted) web page. The web page operating unit 305 ) Processes the generated (or extracted) web page to be provided to the client terminal 120 in association with the web interface unit 300.

When the client terminal 120 accesses the search server 100 through the web interface unit 300 or requests the search server 100 for the search service, the web page operation unit 305 The web page management server 110 checks a web page link to be provided to the client terminal 120 in response to the connection of the search server 100 (or a search service request), and obtains a web page corresponding to the confirmed web page link from the web page operation data (Or extracts) a web page to be provided to the client terminal 120, and generates (or extracts) a web page to be provided to the client terminal 120 using the confirmed web page source and the web content do.

If the web page generated (or extracted) is a web page for providing the search service when the web page operation unit 305 generates (or extracts) a web page to be provided to the client terminal 120, The interface providing unit 310 may include the search word input interface in the web page in association with the web page operating unit 305 so as to be provided to the client terminal 120.

According to an embodiment of the present invention, the search word input interface preferably includes a user interface for inputting (or selecting) the search word information through one or more form forms.

According to another embodiment of the present invention, the search word input interface includes a user interface for inputting (or selecting) search word information through one or more form forms, Automatically checks the preliminary search word information input (or selected) through the user interface, and transmits the automatically confirmed preliminary search word information to the search server 100 to search for one or more similar keyword information corresponding to the preliminary search word information It is preferable that the request includes a requesting script.

As a person skilled in the art to which the present invention pertains, a technical feature of a form form for inputting (or selecting) the query word information in the client terminal 120 based on the information attribute of the query word information will be described The detailed description of the form style corresponding to the search word input interface in FIG. 3 will be omitted for the sake of convenience.

The client terminal 120, which is provided with the web page including the search word input interface, inputs (or selects) the search word information for providing the search service through the search word input interface. ) To the search server 100 through the GET / POST method.

According to another embodiment of the present invention, the preliminary search word information input (or selected) is automatically confirmed in the search word input interface, and the automatically confirmed preliminary search word information is transmitted to the search server 100, The client terminal 120 transmits the automatically confirmed search word information to the search server 100 by the script when the script including the at least one similarity search word information corresponding to the information is included.

Referring to FIG. 3, when the search server 100 transmits the preliminary search word information automatically confirmed by the script at the client terminal 120, the search server 100 receives the preliminary search word information in association with the web interface unit 300 Matching with the received preliminary search word information in association with a search word D / B (360) for storing at least one similarity search word information matching the preliminary search word information, An information verifying unit 320 (or an information verifying means) for verifying the similarity search word information and providing the identified one or more similarity search word information to the client terminal 120, A search word information interface for selecting at least one search target similarity word information from the similarity search word information in a predetermined area near the input interface Interface processing unit 325 to process the output so that the device is characterized in that obtained by having a (or the interface process unit).

In accordance with another embodiment of the present invention, when the client terminal 120 transmits the preliminary search word information automatically confirmed by the script, the information receiving unit 315 transmits the preliminary search word information to the client terminal 120 in cooperation with the web interface unit 300, (360) that stores one or more pieces of similarity information matching the preliminary search word information. The information query unit (320) receives the preliminary search word information transmitted from the search unit (120) And one or more similarity search word information matching the received preliminary search word information is confirmed.

If the at least one similarity term information is confirmed by the search term information verification unit 320, the interface processing unit 325 provides the identified at least one similarity term information to the client terminal 120, And a search term information interface for selecting at least one search term similarity search term information among the provided at least one similar term search term information in a predetermined area near the search term input interface. The similarity term information of the selected search target is processed by the client terminal 120 as search term information to be transmitted to the search server 100 for a search request, .

On the other hand, if at least one of the similar keyword information is not confirmed by the query information verification unit 320, the interface processing unit 325 does not provide the query word information interface to the client terminal 120. In this case, It is preferable that the search term information inputted through the client terminal 120 is processed as search term information to be transmitted to the search server 100 for a search request by the client terminal 120.

Referring to FIG. 3, when the search server 100 receives (or selects) search word information from the client terminal 120 through the search word input interface and transmits the search word information, (Or a combination of two or more keywords) included in the received search word information in association with the storage medium 355 as a first keyword, A keyword check unit 335 (or a keyword check unit) for checking at least one second keyword associated with the first keyword, a search processor 345 (or a search unit) for processing a search for a first keyword set corresponding to the received search word information A keyword tree generation unit 340 (or a keyword generation unit) for generating a keyword tree including one or more second keywords associated with the first keyword An output processing unit 350 for outputting a search result for the first keyword and a keyword tree including the first keyword and at least one second keyword associated with the first keyword, Processing means).

When the client terminal 120 inputs (or selects) the search word information through the search word input interface and transmits the search word information through the GET / POST method, the search word receiving unit 330 transmits the search word Information is received.

When the search word information is received through the search word receiving unit 330, the keyword check unit 335 associates the keyword (or two or more keyword combinations) included in the received search word information with the storage medium 355 One or more search requests including the first keyword, or a search process, or one or more second keywords according to the search frequency for the search results, in association with the storage medium 355, .

When the search word information is received through the search word receiving unit 330 and is set as the first keyword through the keyword check unit 335, the search processing unit 345 includes one or more DB servers 105, a web server 110, , And processes the search for the generated one or more search keywords in association with the advertisement server 115. The search result generating unit 110 checks and generates one or more search results corresponding to the search processing.

According to an embodiment of the present invention, the search processing unit 345 processes a search through the search query information in association with one or more DB servers 105, and identifies and generates one or more search result data corresponding to the search processing .

Here, the DB server 105 may include a DB for operating a blog / mini homepage, a DB for operating a cafe / community, a knowledge / user content (e.g., character, image, sound, UCC DB for storing and managing news, DB for managing news provided from news provider, DB for storing and managing specialized data / paid content, D / B for storing and managing local information, and various information / data provided by individuals / companies / organizations And a server for operating and managing one or more DBs among the DBs to be managed, and it is also preferable that the server includes a server for operating and managing a DB for storing and managing all kinds of information / data that can be provided through the portal Do.

In addition, the search processing unit 345 processes the search through the search word information in cooperation with one or more web servers 110, and confirms and generates one or more search result data corresponding to the search processing.

Here, the web server 110 may include a home page management server operated by an individual / company / organization, a blog / mini homepage management server, a cafe / community management server, a knowledge / , A specialized data / paid content providing server, and a local information providing server. In addition, the web server 110 may include all kinds of web servers 110 capable of searching for a communication network.

It is preferable that the search processing unit 345 confirms or receives the advertisement data corresponding to the search word information in association with one or more advertisement servers 115.

Here, the advertisement server 115 may include various advertisement servers 115 provided on the side of operating the web page operating unit 305 or may provide one or more advertisement data to the web page operating unit 305 And an advertisement server 115 on a communication network.

When two or more related search terms associated with the keyword (or the first keyword) are extracted or generated according to another embodiment of the present invention, the search processing unit 345 processes the search for the associated search term, It is preferable that the search result corresponding to the related search word is generated or provided.

When the keyword check unit 335 identifies one or more second keywords associated with the set first keyword, the keyword tree generating unit 340 generates the keyword tree generating unit 340 in association with the web page operating unit 305, And generating a keyword tree including one keyword and one or more second keywords associated with the first keyword.

The keyword tree generating unit 340 further confirms the third keyword for the second keyword in association with the keyword identifying unit 335. The keyword tree generating unit 340 may be a company that provides a search service using the keyword tree, (N> = 2) according to the number of times determined by the client (or the client connected through the client terminal 120).

According to the embodiment of the present invention, the keyword tree includes a first keyword (or a combination of two or more keywords) included in the query word information transmitted (or selected) through the client terminal 120, And at least one second keyword.

In addition, the keyword tree may further include a third keyword associated with the second keyword, and the keyword tree may further include a third keyword associated with the second keyword, which is determined by a company providing a search service using the keyword tree (or a client accessed through the client terminal 120) N > (N > = 3) keywords.

When a search result for the set first keyword is confirmed through the keyword tree generating unit 340, the output processing unit 350 generates a keyword tree including one or more keywords, And to output the confirmed search result through the client terminal 120. [

According to the embodiment of the present invention, outputting the search result and the query term tree through the client terminal 120 may include searching the one or more search term information included in the search term tree and the associated search term for the search term information And outputting a search result tree for the first keyword included in the search term tree.

Here, when outputting the keyword tree, it is preferable that the keyword for the search result among the one or more keywords is included in a mark (e.g., a font other than surrounding characters, a color, an icon, a shadow, etc.).

Referring to FIG. 3, the search server 100 inputs (or selects) a plurality of keywords for a keyword tree included in the search result through the search result output interface at the client terminal 120 A search word receiving unit 330 (or a search word receiving unit) for receiving the keyword selection information in association with the web interface unit 300 and a search processing unit 345 for processing a search corresponding to the received keyword selection information A keyword tree generation unit 340 (or a keyword tree generation unit) for generating a keyword tree including a mark in a keyword corresponding to the keyword selection information for the generated keyword tree, A keyword tree containing a search result corresponding to the keyword selection information and a marker corresponding to the keyword selection information is output And an output processing unit 350 (or the output processing means), characterized in that formed.

When the client terminal 120 inputs (or selects) the keyword selection information through the search result output interface and transmits the keyword selection information through the GET / POST method, the search word receiving unit 330 connects with the web interface unit 300 And receives the keyword selection information.

When the keyword selection information is received through the search word receiving unit 330, the search processing unit 345 searches the keyword selection information received by the search server 345 in association with one or more DB server 105, web server 110, The search processing unit searches for a keyword corresponding to the search result, and identifies and generates one or more search results corresponding to the search processing.

According to an embodiment of the present invention, the search processing unit 345 processes a search through the keyword selection information in cooperation with one or more DB servers 105, and identifies one or more search result data corresponding to the search processing .

Here, the DB server 105 may include a DB for operating a blog / mini homepage, a DB for operating a cafe / community, a knowledge / user content (e.g., character, image, sound, UCC DB for storing and managing news, DB for managing news provided from news provider, DB for storing and managing specialized data / paid content, D / B for storing and managing local information, and various information / data provided by individuals / companies / organizations And a server for operating and managing one or more DBs among the DBs to be managed, and it is also preferable that the server includes a server for operating and managing a DB for storing and managing all kinds of information / data that can be provided through the portal Do.

In addition, the search processing unit 345 processes search through a keyword corresponding to the keyword selection information in association with one or more web servers 110, and confirms and generates one or more search result data corresponding to the search processing .

Here, the web server 110 may include a home page operating server operated by an individual / company / organization, a blog / mini homepage operating server, a cafe / community operating server, a knowledge / user content providing server, A specialized data providing server, a paid contents providing server, and a local information providing server. In addition, the web server 110 may include all kinds of web servers 110 capable of searching for a communication network.

In addition, the search processing unit 345 may confirm or receive advertisement data for a search term corresponding to the keyword selection information in cooperation with at least one advertisement server 115.

Here, the advertisement server 115 may include various advertisement servers 115 provided on the side of operating the web page operating unit 305 or may provide one or more advertisement data to the web page operating unit 305 And an advertisement server 115 on a communication network.

When the keyword selection information is received from the client terminal 120 by the search word receiving unit 330, the keyword tree generating unit 340 generates a keyword tree corresponding to the received keyword selection information in association with the web page operation unit 305 And generating a keyword tree including a marker for the identified keyword information after confirming the keyword information on the keyword information and the location where one or more keywords on the generated keyword tree match.

According to the method of the present invention, the keyword tree generates a new keyword tree having the keyword corresponding to the keyword selection information as the first keyword, or generates a new keyword tree on the keyword corresponding to the keyword selection information So that a mark is included and output.

When a search result for a keyword corresponding to the keyword selection information is confirmed by the keyword tree generating unit 340, the output processing unit 350 searches the generated keyword tree, And processes the confirmed search result through the client terminal (120).

According to the embodiment of the present invention, outputting the search result and the query term tree through the client terminal 120 may include searching the one or more search term information included in the search term tree and the associated search term for the search term information And outputting a search result for a keyword corresponding to the received keyword selection information.

Here, when outputting the keyword tree, it is preferable that the keyword for the search result among the one or more keywords is included in a mark (e.g., a font other than surrounding characters, a color, an icon, a shadow, etc.).

4 is a diagram illustrating a process of transmitting and receiving a query word according to an embodiment of the present invention.

In more detail, FIG. 4 shows a keyword (or a combination of two or more keywords) through a query input interface provided by the search server 100 shown in FIG. 3 at a client terminal 120 having one or more browser programs And transmits the search word information to the search server 100. It will be understood by those skilled in the art that the search word information transmission / It is to be understood that the invention may be practiced otherwise than as specifically described herein. The invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth in the accompanying drawings.

Hereinafter, in Fig. 4, the client terminal 120 shown in Fig. 3 is referred to as "terminal" for the sake of convenience.

Referring to FIG. 4, the terminal accesses the search server 100 through a communication network, connects a communication channel through an HTTP compatible protocol (400), links the web page to the search server 100 through the communication channel To request one or more web pages (405), and in response, the search server (100) generates (or extracts) a web page corresponding to the web page link (410).

If the search server 100 does not provide a search service through the web page at the time of generating (or extracting) the web page, the search server 100 transmits the generated (or extracted) web page to the terminal (420). Then, the terminal repeats the process of selecting (or clicking) one or more web page links included in the web page and transmitting the selected one or more web page links to the search server 100.

Meanwhile, if the search server 100 provides a search word input interface for providing a search service through the web page to the terminal during the creation (or extraction) of the web page, the search server 100 searches the generated (or extracted) (425) a search word input interface for providing the search service, and transmits the web page including the search word input interface to the terminal through the communication channel and outputs the web page to the terminal.

According to an embodiment of the present invention, the search word input interface preferably includes a user interface for inputting search word information through one or more form forms.

As a person skilled in the art will appreciate the technical features of the form style for inputting the search term information from the terminal based on the information attribute of the search term information, A detailed description of the form style corresponding to the search word input interface will be omitted for the sake of convenience.

Then, the terminal checks whether the search word information for providing the search service is input through the search word input interface included in the web page (435).

If the search word information for providing the search service is not input in step 440, the terminal selects (or clicks) one or more web page links included in the web page, To the mobile station.

Meanwhile, if the search term information for providing the search service is inputted in the terminal (440), the terminal transmits the search term information inputted through the search term input interface to the search server (100) through the communication channel (445) .

5 is a diagram illustrating a process of transmitting and receiving a query word according to another embodiment of the present invention.

5, when inputting the preliminary search word information through the search word input interface provided by the search server 100 shown in FIG. 3 in the client terminal 120 having one or more browser programs, And selects the search target similarity word information through the search word selection interface provided from the search server 100 and processes the selected search target similarity word information into search word information including the keyword (or a combination of two or more keywords) And transmits it to the search server 100. As a person skilled in the art will be able to refer to and / or modify the FIG. 5 to various methods of transmitting and receiving the query word information But the present invention includes all such contemplated embodiments , But is not limited to the method shown in FIG. 5 only.

Hereinafter, in FIG. 5, the client terminal 120 shown in FIG. 3 is referred to as a "terminal" for the sake of convenience.

Referring to FIG. 5, the terminal accesses the search server 100 through a communication network, connects a communication channel through an HTTP compatible protocol (500), links the web page to the search server 100 through the communication channel (505), and the search server (100) generates (or extracts) a web page corresponding to the web page link in response to the request (510).

If the search server 100 does not provide the search service through the web page when the web page is generated (or extracted), the search server 100 transmits the generated (or extracted) web page to the terminal through the communication channel (520). Then, the terminal repeats the process of selecting (or clicking) one or more web page links included in the web page and transmitting the selected one or more web page links to the search server 100.

On the other hand, when the web page is generated (or extracted), if a search word input interface for providing a search service is provided to the terminal through the web page 515, the search server 100 searches the generated (or extracted) A search word input interface for providing the search service is included (525), and a web page including the search word input interface is transmitted to the terminal through the communication channel (530).

According to an embodiment of the present invention, the search word input interface includes a user interface for inputting (or selecting) search word information through one or more form forms, Automatically searches the preliminary search word information input (or selected) through the interface, transmits the automatically confirmed preliminary search word information to the search server 100, and requests the one or more similar keyword information corresponding to the preliminary search word information And a script.

Those skilled in the art will appreciate the technical features of the form style for inputting (or selecting) the search term information at the terminal based on the information attribute of the search term information In FIG. 5, a detailed description of the form style corresponding to the keyword input interface will be omitted for the sake of convenience.

Then, the terminal checks whether preliminary search word information for providing the search service is input through the search word input interface included in the web page (535).

If the terminal does not input the preliminary search word information for providing the search service (540), the terminal selects (or clicks) one of the one or more web page links included in the web page to search the search server 100 ). ≪ / RTI >

If the preliminary search word information for providing the search service is input in step 540, the terminal transmits the preliminary search word information inputted through the search word input interface to the search server 100 through the communication channel, The search server 100 requests one or more similar query information matching with the preliminary search word information in step 545. In response to the request, the search server 100 generates one or more similar query words matching the preliminary search word information, The information is confirmed (550).

If the at least one similarity term information matching the preliminary search term information is not found 555, the search server 100 transmits the similarity term information unidentified information to the terminal through the communication channel, , And the terminal repeats the process of inputting the preliminary search word information corresponding thereto.

On the other hand, if one or more similar keyword information matching the preliminary keyword information is confirmed (555), the search server 100 transmits the confirmed one or more similar keyword information to the terminal, (565) so that a search word selection interface for selecting at least one search target similarity word information from among the at least one similarity search word information provided in the nearby predetermined area is output.

Thereafter, if the search term similarity term information is selected from the terminal through the search term selection interface (570), the terminal processes the search term information inputted through the selected search term input interface to the search server 100) (575).

FIG. 6 is a diagram illustrating a process of generating a keyword tree for received search word information according to an embodiment of the present invention.

6, when the search word information is received from the client terminal 120 through the process shown in FIG. 4 or FIG. 5, the search server 100 shown in FIG. Setting a keyword included (or a combination of two or more keywords) as a first keyword, checking a second keyword associated with the first keyword, and generating a keyword tree including the first keyword and the second keyword Those skilled in the art can refer to and / or modify the FIG. 6 to derive various methods of generating a keyword tree for the received search term It should be understood, however, that the present invention includes all of the above-described embodiments, and is not limited only to the embodiment shown in FIG.

Hereinafter, in FIG. 6, the client terminal 120 shown in FIG. 3 is referred to as a "terminal" for the sake of convenience.

Referring to FIG. 6, the search server 100 receives (600) search word information transmitted from a terminal through the process shown in FIG. 4 or FIG. 5, (605), and confirms at least one second keyword associated with the first keyword (610).

For example, when the search word information of "real estate" is received through the search word receiving means, the search server 100 preferably confirms the "real estate" with the first keyword.

Alternatively, when the search word information "real estate sale" is received through the search word receiving means, the search server 100 preferably confirms the "real estate AND sale" with the first keyword.

According to an embodiment of the present invention, the search server 100 preferably confirms a word having a partly linguistic noun among a keyword (or a combination of two or more keywords) included in the received search word information as a first keyword .

For example, in the case where the search word information of "real estate" is received through the search word receiving means, the search server 100 preferably confirms "real estate" corresponding to a noun in the query word information with the first keyword Do.

As described above, in order to set the first keyword, the search server 100 preferably includes a storage medium 355 for storing words having parts of speech linguistically, or may be linked through a communication network, (Or a combination of two or more keywords) included in the received search word information in association with the keyword search system 355. In the keyword tree search system shown in FIG. 3, It is possible to set the first keyword in conjunction with one or more other DBs provided in the search system, in addition to the storage medium 355.

According to the embodiment of the present invention, if the received search word information includes two or more nouns linguistically, the search server 100 may search for a noun that is not verbized through a verb affix (or prefix) It is desirable to identify a word that does not adjective through a suffix (or prefix), or a word that does not adverbize through an adverbial suffix (or prefix) to a first keyword.

For example, in the case where the search word information "real estate sale" is received through the search word receiving means, the "sale" of the "real estate" and the "sale" is a verb suffix " , It is preferable to confirm the "real estate" excluding the "sale " with the first keyword.

In order to set the first keyword as described above, the search server 100 may include a noun that is verbally verbized through a verb affixed suffix (or a prefix), a noun adjected through an adjective suffix (or a prefix) It is preferable to have a storage medium 355 for storing nouns to be adverbialized through an adverbial suffix (or a prefix), or interworking through a communication network. In addition to the storage medium 355, It is preferable to identify a noun that is not linguistically co-ordinated or an unadorned noun, or an un-adjective noun among the included keywords (or a combination of two or more keywords). In addition to the storage medium 355, It is possible to set the first keyword in conjunction with one or more other DBs provided in the system.

According to the embodiment of the present invention, the search server 100 searches for a word (or a term) included in a dictionary (for example, a word dictionary or a term dictionary) among keywords (or combinations of two or more keywords) included in the received query word information (Or terms) matched with the first keyword.

For example, when the search word information called "Universal Serial Bus" is received through the search word receiving means, it is preferable to confirm "USB" matching the "Universal Serial Bus" in the term dictionary with a first keyword.

As described above, in order to set the first keyword, the search server 100 preferably includes a storage medium 355 for storing words (or terms) included in the dictionary or interworking through a communication network, It is preferable to confirm a word (or a term) matched with a word (or a term) included in the dictionary among the keyword (or a combination of two or more keywords) included in the received query word information in association with the medium 355, It is possible to set the first keyword in conjunction with one or more other DBs provided in the search system other than the storage medium 355.

According to the embodiment of the present invention, the search server 100 confirms the search word information including the first keyword among a plurality of search word information received through the search word receiving means, including the first keyword, The method comprising the steps of: identifying one or more keywords commonly included in the identified keyword information other than the first keyword, arranging keywords having a high frequency included in the keyword information among the identified keywords according to the frequency, It is preferable to confirm the keywords within the predetermined number with the second keyword.

As described above, in order to confirm the second keyword, the search server 100 may include a storage medium 355 that stores a plurality of search word information received from a plurality of terminals through the search word receiving means, And it is preferable to confirm the search word information including the set first keyword in association with the storage medium 355. It is also possible to check one or more other DBs provided in the search system, It is possible to check the second keyword in conjunction with the second keyword.

Alternatively, the search server 100 may check one or more keywords commonly included in the plurality of search result data generated through the search processing through the search server 100 using the search keyword including the first keyword It is preferable to arrange the keywords having a large frequency, which is commonly included in the plurality of search result data among the identified keywords, according to the frequency, and identify a predetermined number of keywords within the sorted order as the second keyword Do.

As described above, in order to confirm the second keyword, the search server 100 commonly includes a plurality of search result data generated through a search process using the first keyword as a search keyword through the search server 100 The search keyword may include a storage medium 355 for storing one or more keywords stored in the storage medium 355 or may be linked through a communication network, It is preferable to identify one or more keywords commonly included in the plurality of search result data generated through the search process through the search engine 100. In addition to the storage medium 355, It is possible to check the second keyword in conjunction with the second keyword.

Alternatively, the search server 100 may identify one or more keywords repeatedly included in the one or more search result data generated through the search processing through the search server 100 using the search keyword including the first keyword A plurality of keywords having a high frequency frequently included in the search result data among the identified keywords are sorted according to the frequency, and a certain number of keywords within a predetermined number are confirmed as the second keyword according to the sorted order .

As described above, in order to confirm the second keyword, the search server 100 repeatedly includes one or more search result data generated through a search process using the first keyword as a search keyword through the search server 100 The search keyword may include a storage medium 355 for storing one or more keywords stored in the storage medium 355 or may be linked through a communication network, It is preferable to check one or more keywords repeatedly included in one or more search result data generated through search processing through the search server 100. In addition to the storage medium 355, It is possible to check the second keyword in conjunction with the second keyword.

Alternatively, the search server 100 may use one or more search keywords including the first keyword to search one or more search result data generated through search processing through the search server 100, The method includes confirming one or more search result data that are clicked in the terminal after being provided to the terminal, checking one or more keywords common (or repeatedly) included in the confirmed search result data, It is preferable to arrange the result data in accordance with the frequencies included in common (or repeatedly), and identify a predetermined number of keywords within the sorted order by the second keyword.

As described above, in order to confirm the second keyword, the search server 100 transmits one or more search result data generated through search processing using the first keyword as a search keyword through the search server 100 to the web page Storing one or more search result data that is clicked in the terminal after being provided to a plurality of terminals through an operation means or storing one or more keywords common (or repeatedly) included in the one or more clicked search result data It is preferable to have a medium 355 or to be linked through a communication network and to perform search processing through the search server 100 using a search keyword including the first keyword in cooperation with the storage medium 355 The search result data is provided to a plurality of terminals through the web page operating means, The preferred to determine at least one search result data, it is possible that in conjunction with one or more other DB provided in the search system in addition to the storage media 355 make the second keyword.

According to an embodiment of the present invention, the search server 100 may limit the search frequency for confirming the second keyword to a frequency within a recent predetermined period to confirm the second keyword.

According to the embodiment of the present invention, the search server 100 can check whether any of the second keywords is NULL (Nothing) or SPACE (0x20), so that the present invention is not limited No.

If at least one second keyword associated with the first keyword is identified (615), the search server 100 identifies at least one third keyword associated with the second keyword (620).

According to an embodiment of the present invention, it is preferable that the search keyword is generated in proportion to the search frequency for the second keyword, and the output order is determined in proportion to the search frequency for the second keyword .

In addition, the at least one second keyword is preferably limited to a predetermined number according to a ranking determined in proportion to the search frequency.

Here, the second keyword preferably includes similarity word information extracted from a search word D / B 360 that stores similarity word information associated with the keyword corresponding to the received search word information. A person skilled in the art will be familiar with the definition of the similar keyword, and a detailed description thereof will be omitted for the sake of convenience.

Alternatively, the second keyword may include search word information associated with a keyword (or a first keyword) included in the search word information, and the second keyword may be defined to expand the search area of the first keyword And an extended keyword.

For example, when the keyword (or the first keyword) included in the search word information includes a product name such as "notebook ", the second keyword includes" notebook price " If the keyword (or the first keyword) included in the search word information includes the name of the entertainer / politician such as "Hongdil Dong ", the second keyword includes the latest issue for the entertainer / politician And "Hong Kil-Dong scandals"

If at least one third keyword is identified (625), the search server 100 includes the first keyword, a second keyword associated with the first keyword, and a third keyword associated with the second keyword A keyword tree is generated (630).

According to the embodiment of the present invention, the keyword tree includes a first keyword (or a combination of two or more keywords) included in the query word information transmitted (or selected) through the client terminal 120, And at least one second keyword.

In addition, the keyword tree may further include a third keyword associated with the second keyword, and the keyword tree may further include a third keyword associated with the second keyword, which is determined by a company providing a search service using the keyword tree (or a client accessed through the client terminal 120) N > (N > = 3) keywords.

Thereafter, the search server 100 further confirms one or more advertisement keywords from the keyword (or combinations of two or more keywords) included in the search word information (635).

Here, the advertisement keyword may include at least one keyword registered by bidding (or buying) for providing advertisement data by at least one advertiser.

If the search keyword is generated from the received search word information and the advertisement keyword is confirmed in step 640, the search server 100 searches the search result page corresponding to the search word information for the first keyword corresponding to the search keyword A second keyword associated with the first keyword, and a third keyword associated with the second keyword are output (645).

On the other hand, if the search keyword is generated from the received search word information and the advertisement keyword is confirmed (640), the search server 100 displays the first keyword corresponding to the search keyword on the search result page corresponding to the search term information An area for outputting a keyword tree including a second keyword connected to the first keyword and a third keyword connected to the second keyword and one or more advertisement areas corresponding to the first keyword are set 650 ).

FIG. 7 illustrates a process of outputting a search result for a received search word according to an embodiment of the present invention. Referring to FIG.

In more detail, FIG. 7 illustrates one or more keyword trees through the process shown in FIG. 6, a search process for a first keyword corresponding to the received search word information, A method for providing advertisement data for the first keyword, and a method for providing advertisement data for the first keyword, and those skilled in the art will be able to refer to and / It should be understood that the present invention is not limited to the method illustrated in FIG. 7, and that the present invention is not limited thereto.

Hereinafter, in FIG. 7, the client terminal 120 shown in FIG. 3 is referred to as a "terminal" for the sake of convenience.

Referring to FIG. 7, when one or more advertisement areas and an area for outputting a keyword tree are selected through the process shown in FIG. 6, the search server 100 processes the search for the first keyword, (Or website link data) corresponding to the advertisement keyword, and then stores search result data and advertisement data (or website link data) for the first keyword (700).

In accordance with another embodiment of the present invention, when two or more related keywords associated with the keyword (or the first keyword) are extracted or generated, the search server 100 processes the search for the associated keyword, It is preferable that the search result corresponding to the related search word is generated or provided.

If the search result is generated (705), the search server 100 outputs the advertisement data to the one or more advertisement areas, and outputs the search result data including the generated keyword tree to the keyword tree output area (710).

Thereafter, the search server 100 determines whether any one or more keywords included in the provided keyword tree are input (or selected) (715).

If any one of the one or more keywords included in the output keyword tree is input (or selected) (720), the search server 100 receives (725) keyword selection information from the terminal through the communication network, The search result for the keyword corresponding to the received keyword selection information is generated (730).

In addition, the search server 100 re-creates (or extracts) a keyword tree including a marker on the keyword corresponding to the received keyword selection information (735), and generates (or extracts) The search result data for the keyword corresponding to the keyword selection information is transmitted to the terminal and processed so as to be output (740).

Here, when the search result data for the keyword corresponding to the keyword selection information is provided, the advertisement data for the keyword corresponding to the keyword selection information may be output and the present invention is not limited thereto.

When a keyword tree corresponding to the keyword selection information is generated, a marker is output on a corresponding position on the generated keyword tree, or a keyword tree corresponding to the keyword generated by newly generating a keyword tree And the present invention is not limited thereto.

FIG. 8 is a flowchart illustrating a process of outputting a search result for a received search word according to another embodiment of the present invention.

In more detail, FIG. 8 illustrates one or more keyword trees through the process shown in FIG. 6, a search for a first keyword corresponding to the received search word information, The method for providing advertisement data for the first key word, and the method for providing advertisement data for the first keyword word, and those skilled in the art will be able to refer to FIG. 8 and / However, the present invention is not limited to the method shown in FIG. 8, but includes all the methods of the present invention. .

Hereinafter, in Fig. 8, the client terminal 120 shown in Fig. 3 is referred to as "terminal" for the sake of convenience.

Referring to FIG. 8, when one or more advertisement areas and an area for outputting a keyword tree are selected through the process shown in FIG. 6, the search server 100 processes the search for the first keyword, Data is verified and generated (800).

In accordance with another embodiment of the present invention, when two or more related keywords associated with the keyword (or the first keyword) are extracted or generated, the search server 100 processes the search for the associated keyword, It is preferable that the search result corresponding to the related search word is generated or provided.

If the search result is generated (805), the search server 100 outputs the advertisement data to the one or more advertisement areas, and outputs the search result data including the generated keyword tree to the keyword tree output area (810).

Thereafter, the search server 100 determines whether any one or more keywords included in the provided keyword tree are input (or selected) (operation 815).

If any one of the one or more keywords included in the output keyword tree is input (or selected) (820), the search server 100 receives (825) keyword selection information from the terminal through the communication network, And generates a search result for the keyword corresponding to the received keyword selection information (830).

Also, the search server 100 regenerates (or extracts) a keyword tree including a marker on the keyword corresponding to the received keyword selection information (835), and generates (or extracts) The search result data for the keyword corresponding to the keyword selection information is transmitted to the terminal and processed so as to be output (840).

Here, when a keyword tree corresponding to the keyword selection information is generated, a marker is output on the corresponding position on the generated keyword tree, or a keyword tree corresponding to the keyword generated by newly generating a keyword tree And the present invention is not limited thereto.

According to the present invention, by providing a keyword tree in a process of using a search service, a keyword list associated with a first keyword is provided by providing a first keyword for a search word input by a customer and a second keyword associated with the first keyword And more detailed search services are available.

According to the present invention, there is a second keyword associated with the first keyword, and outputting up to the N-th keyword in the order of the third keyword associated with the second keyword, more efficient use of the search service is possible, By displaying the keywords that the customer has not thought of yet, it is possible to use an effective search service.

According to the present invention, when a keyword tree is provided, a keyword tree is generated and provided according to the usage ranking from the second keyword, thereby providing an effective search service through search terms frequently used by people who are not vague related search words.

Claims (20)

A keyword tree providing method executed by a server having a rule for determining an associated keyword, A first step of confirming a keyword included in a search word inputted from a terminal, a second step of setting the confirmed keyword as a first keyword and confirming a second keyword associated with the set first keyword, Identify a third keyword associated with the verified second keyword, identify a fourth keyword associated with the verified third keyword, (N > 2) keyword associated with the identified (N-1) keyword; A fourth step of generating a keyword tree including an Nth keyword sequentially confirmed after the first keyword, and a fifth step of transmitting the generated keyword tree to the terminal and outputting the generated keyword tree to the terminal . delete The method according to claim 1, The first step may include receiving a search word input through a search window displayed on the terminal and checking one or more keywords included in the search word, Wherein the fifth step is performed to output the keyword tree to a designated area around the search window through which the search word is input through the terminal. The method as claimed in claim 1, And the keyword tree is output in a designated area on a page providing a search result of the keyword. The method according to claim 1, Confirming whether at least one of the second to Nth keywords of the keyword tree is selected; And And processing the search result page for the selected keyword to be provided to the terminal for output. 6. The method of claim 5, Providing a search result for the first keyword first; Receiving keyword selection information for second to Nth keywords included in the keyword tree; And providing a search result for a keyword corresponding to the received keyword selection information, Wherein the search result corresponding to the keyword selected from the keyword tree is distinguished from the search result of the first keyword. delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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