KR20000024523A - An internet tailored information service system - Google Patents
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Abstract
Description
본 발명은 해당지역의 사용자에게 맞는 특화된 정보를 제공할 수 있는 인터넷 맞춤정보 서비스시스템에 관한 것으로, 보다 상세하게는 웹서버에 접속하는 사용자의 접속지역과 신원특성 및 사용자터미널의 IP(Internet Protocol)를 확인하여 해당 사용자의 요구특성에 맞는 컨텐츠와 광고 등의 특화된 맞춤정보를 실시간으로 제공할 수 있도록 한 인터넷 맞춤정보 서비스시스템에 관한 것이다.The present invention relates to an Internet customized information service system capable of providing specialized information suitable for a user of a corresponding region. More specifically, the present invention relates to a user's access area, identity characteristics, and IP (Internet Protocol) of a user terminal. The present invention relates to an Internet customized information service system capable of providing real-time customized customized information such as contents and advertisements that meet the requirements of the user.
인터넷 사용의 대중화는 정보통신의 급격한 발전은 물론 모든 산업분야에 절대적인 영향을 미치면서 지구촌 전체가 하나의 거대화 정보 글로벌화로 변화되고 있다.The popularization of Internet use has a rapid development of information and communication, and has an absolute influence on all industrial fields, and the entire global village is changing into one globalization of globalized information.
일반적으로 월드와이드웹(WWW : World Wide Web)이 주로 적용되는 웹브라우저는 인터넷 분야에서 폭 넓게 사용되고 있는 도구로서 사용이 용이하면서 인터넷 접근(Access)이 용이한 도구로서 제공되며, 사용자들은 이러한 웹브라우저를 이용하여 원격지간의 정보를 용이하게 교환하거나 검색할 수 있다.In general, a web browser mainly applied to the World Wide Web (WWW) is a tool widely used in the Internet field and is provided as an easy-to-use and easy-to-access tool. You can easily exchange or search information between remote locations by using.
한편, 인터넷을 이용한 컨텐츠 및 광고의 각종 정보 제공은 새로운 벤처분야로 점차 자리잡고 있는 실정으로, 이러한 인터넷을 이용한 정보 제공은 불특정 다수의 많은 사용자들이 공간 제한 없이 항시 편리하고 정확하게 이용할 수 있어 정보 취득의 불편한 한계를 해소하고 있다는 장점이 있었다.On the other hand, the provision of various information of contents and advertisements using the Internet is gradually established as a new venture field, and the provision of information using the Internet can be conveniently and accurately used by a large number of unspecified users without any space limitation. There was an advantage of eliminating uncomfortable limits.
그러나, 지금까지의 브라우저를 통해 제공되는 컨텐츠 및 광고는 일방향으로만 사용자에게 동일한 내용으로 제공되고 있어, 결과적으로 국내지역이든 해외지역이든 정보를 검색하거나 해당 웹사이트 이용시 사용자 특성에 맞는 차별화된 컨텐츠 및 광고가 제공되지 못하고 동일한 정보 내용이 획일적으로 제공될 수 밖에 없다는 단점이 있었다.However, the contents and advertisements provided through the browsers up to now are provided to the user in the same direction only in one direction, and as a result, differentiated contents suitable for the characteristics of the user when searching for information or using the website in the domestic or overseas region There was a disadvantage that advertisements could not be provided and the same information contents could not be provided uniformly.
따라서, 본 발명은 상기와 같은 제반 불편한 점을 해결하기 위해 발명된 것으로서, 인터넷 프로토콜에 따른 각종 통신망을 이용하여 사용자 ID 및 사용자 터미널 IP에 따라 사용자의 브라우저에 차별화된 컨텐츠 및 광고가 다양하게 맞춤정보될 수 있도록 한 인터넷 맞춤정보 서비스시스템을 제공하는 데에 있다.Accordingly, the present invention has been invented to solve the above-mentioned inconveniences, and the content and advertisement differentiated in the user's browser according to the user ID and the user terminal IP using various communication networks according to the Internet protocols are variously customized information. It is to provide a customized Internet information service system.
또한, 본 발명의 다른 목적은 기존의 사용자 정보를 무시하고 정보제공업자가 일방향 정보만을 제공하는 한계를 해결하고자 한 것으로, 사용자의 정보데이터베이스 및 사용자 터미널 IP에 따른 접속국가에 따라 웹브라우저에 제공되는 언어가 자동 전환될 수 있도록 하여 사용자가 별다른 어려움 없이 자신이 원하는 사용언어를 그 처리결과를 실시간으로 해당 내용의 전달과 이에 따른 언어를 자동적으로 선택할 수 있는 인터넷 맞춤정보 서비스시스템을 제공하는 데에 있다.In addition, another object of the present invention is to solve the limitation that the information provider provides only one-way information ignoring the existing user information, which is provided to the web browser according to the access country according to the user's information database and user terminal IP It is to provide a personalized information service system that enables users to automatically switch languages so that the user can use the language they want without any difficulty and deliver the result in real time and automatically select the language accordingly. .
도 1은 본 발명에 따른 인터넷 맞춤정보 서비스시스템의 개략적인 연결관계도.1 is a schematic connection diagram of an Internet customized information service system according to the present invention.
도 2는 본 발명에 따라 웹서버로부터 사용자에 맞는 맞춤정보가 선택 제공되는 구현원리도.2 is an implementation principle in which personalized information is selected and provided from a web server according to the present invention.
* 도면의 주요부분에 대한 부호의 설명 *Explanation of symbols on the main parts of the drawings
10 : 사용자터미널 20 : 통신망10: user terminal 20: communication network
30 : 사용자터미널 32 : 정보데이터베이스30: user terminal 32: information database
상기의 목적을 달성하기 위한 본 발명의 인터넷 맞춤정보 서비스시스템은, 인터넷 통신망을 통해 웹서버에 접속한 사용자가 지역, 나이, 성별, ID, 직업, 취미 등과 같은 사용자 고유정보를 입력하여 회원등록하면 상기 웹서버의 정보베이터베이스로 해당 사용자의 회원정보가 저장되고, 상기 웹서버는 사용자의 접속정보를 확인하여 데이터베이스에 저장된 자료정보중에서 사용자의 접속정보에 따라 선택된 맞춤정보를 해당 사용자터미널의 브라우저에 출력 제공되도록 구성된 것을 특징으로 한다.Internet personalized information service system of the present invention for achieving the above object, if a user connected to a web server through the Internet communication network registered by registering the user's unique information such as region, age, gender, ID, occupation, hobby, etc. The user's member information is stored in the information database of the web server, and the web server checks the user's access information, and the personalized information selected according to the user's access information is stored in the database of the user terminal. Characterized in that the output is configured to be provided.
아울러, 상기 사용자의 접속정보는 회원등록시의 사용자 ID 및 접속지역과 함께 사용자 터미널 IP로 정보 제공되는 것을 특징으로 한다.In addition, the access information of the user is characterized in that the information is provided to the user terminal IP together with the user ID and access area at the time of membership registration.
또한, 상기 사용자터미널의 브라우저에 출력 제공되는 맞춤정보는 사용자의 특성에 맞게 차별화된 컨텐츠 및 광고와 함께 해당 지역에 맞는 언어로 자동 선택될 수 있도록 이루어진 것을 특징으로 한다.In addition, the personalized information output to the browser of the user terminal is characterized in that it is made to be automatically selected in the language suitable for the region with the content and advertisement differentiated according to the characteristics of the user.
이하, 본 발명에 따른 인터넷 맞춤정보 서비스시스템의 구현원리를 첨부된 참고 도면을 참조하여 설명 이해가 용이하게 될 수 있도록 상세히 설명하고자 한다.Hereinafter, with reference to the accompanying drawings, the implementation principle of the Internet personalized information service system according to the present invention will be described in detail so that the description can be easily understood.
도 1은 본 발명에 따른 인터넷 맞춤정보 서비스시스템의 개략적인 연결관계를 도시한 것이고, 도 2는 본 발명에 따라 웹서버로부터 사용자에 맞는 맞춤정보가 선택 제공되는 구현원리를 개략적으로 도시한 것이다.1 illustrates a schematic connection relationship of an Internet customized information service system according to the present invention, and FIG. 2 schematically illustrates an implementation principle in which customized information is provided for a user from a web server according to the present invention.
도면에서 보는 바와같이 인터넷 통신망(20)을 통해 웹서버(30)에 접속한 사용자가 지역, 나이, 성별, ID, 직업, 취미 등과 같은 사용자 고유정보를 입력하여 회원등록하면 상기 웹서버(30)의 베이터베이스서버(32)로 해당 사용자의 회원정보가 저장되고, 상기 웹서버(30)는 사용자의 접속정보를 확인하여 정보데이터베이스(32)에 저장된 자료정보중에서 사용자의 접속정보에 따라 선택된 맞춤정보를 해당 사용자터미널(10)의 브라우저에 출력 제공되도록 구성된다.As shown in the figure, when a user accessing the web server 30 through the Internet communication network 20 registers a user by inputting user's unique information such as region, age, gender, ID, occupation, hobby, etc., the web server 30 The user's member information is stored in the database server 32 of the user, and the web server 30 checks the user's access information and selects personalized information selected according to the user's access information among the data information stored in the information database 32. It is configured to provide an output to the browser of the user terminal 10.
즉, 본 발명의 인터넷 맞춤정보 서비스시스템에서는 사용자터미널로부터의 해당 회원정보가 인터넷 통신망(20)을 통해 접속한 웹서버(30)의 정보데이터베이스(32)로 전송되어 정보저장되며, 상기 웹서버(30)의 정보데이터베이스(32)로부터 해당 사용자의 요구특성에 맞게 맞춤정보된 컨텐츠와 광고가 사용자터미널(10)의 브라우저에 출력 제공되도록 이루어지는데, 이때 정보데이터를 전송처리하는 통신망(20)은 인터넷통신을 기본으로 PC통신 및 근거리통신이 적용될 수 있으며, 이들 통신망(20)은 각각 고유의 통신프로토콜을 갖고 있고, 각각의 통신프로토콜에 따라 컨텐츠 및 광고내용을 달리 제공할 수 있도록 구성된다.That is, in the Internet customized information service system of the present invention, the corresponding member information from the user terminal is transmitted to the information database 32 of the web server 30 connected through the Internet communication network 20 and stored therein. Contents and advertisements tailored to the requirements of the user from the information database 32 of 30) are output to the browser of the user terminal 10, wherein the communication network 20 for transmitting and processing the information data is the Internet PC communication and local area communication may be applied based on communication, and each of these communication networks 20 has a unique communication protocol, and is configured to provide different contents and advertisement contents according to respective communication protocols.
아울러, 웹서버(30)에 접속하는 해당 사용자터미널(10)의 사용자가 웹서버(30)에 자신의 접속지역과 신원특성에 대한 회원정보를 입력등록하면, 사용자 ID 및 접속지역과 함께 사용자터미널(10)의 사용자 IP에 대한 사용자 고유정보가 통신망(20)을 통해 웹서버(30)의 정보데이터베이스(32)에 저장되어 사용자의 요구특성에 맞는 차별화된 컨텐츠 및 광고의 특화된 맞춤정보가 해당 사용자터미널(10)의 브라우저로 제공될 수 있도록 한다.In addition, when a user of the corresponding user terminal 10 accessing the web server 30 inputs and registers member information on his connection area and identity characteristics in the web server 30, the user terminal together with the user ID and the access area. User-specific information about the user IP of (10) is stored in the information database 32 of the web server 30 through the communication network 20, so that the customized information customized for the differentiated content and advertisement that meets the requirements of the user To be provided to the browser of the terminal 10.
즉, A라는 사용자가 자신의 ID로 웹서버(30)에 접속하면 기존의 사용자 정보데이터베이스에 따른 맞춤정보가 사용자터미널(10)의 브라우저에 제공될 수 있는데, 이를 보다 구체적으로 설명하면 A라는 사용자는 이미 회원등록시 제공된 정보(사용자의 국적, 직업, 나이, 취미 등)에 따라 일반적으로 제공되는 정보와 그 사용자에게 맞는 정보가 함께 제공된다.That is, when a user A accesses the web server 30 with his or her ID, customized information according to the existing user information database may be provided to the browser of the user terminal 10. More specifically, the user A Is already provided according to the information already provided at the time of membership registration (user's nationality, occupation, age, hobby, etc.) and information suitable for the user.
예컨대, 한국에서 A라는 사람이 미국에 있는 홈페이지에 접속하는 경우, 종래에는 영문판 홈페이지가 먼저 뜬 후에 한글판 홈페이지로 전환하거나 영문번역기를 통해 한글을 볼 수 있었지만, 본 발명의 인터넷 맞춤정보 서비스시스템에서는 이미 저장된 A의 국적 정보에 따라 한글로 된 정보내용이 자동적으로 실시간 출력되는 인터넷 맞춤정보로 서비스 제공될 수 있으며, 아울러 A는 국적 정보가 한국인이지만 미국에서 접속하는 경우에 영문이 출력될 수 있도록 구성된다.For example, in the case of a person A in Korea accessing a homepage in the United States, in the past, the English homepage was first displayed, and then the Korean homepage could be converted or viewed through an English translator. According to the stored nationality information of A, the information can be provided as Internet personalized information, which automatically outputs the information in Korean in real time. In addition, A is configured to output English when the nationality information is Korean. .
아울러, 다른 사용예로서 의사인 사용자 B가 접속하면 통상적인 공유정보가 제공되고, 사용자 직업, 나이, 취미에 맞는 컨텐츠나 광고내용이 제공되는 것이므로 기존의 브라우저에 일률적으로 제공되는 컨텐츠나 광고내용을 편리하게 보완할 수도 있다.In addition, as another use example, when the user B, who is a doctor, connects, general shared information is provided, and contents or advertisement contents corresponding to the user's occupation, age, and hobbies are provided. You can also supplement it conveniently.
그리고, 도 2의 본 발명에 따른 인터넷 맞춤정보 서비스시스템 구현원리에서 보는 바와같이, 단독 또는 다수의 사용자(12A-12N)가 원격지로부터 인터넷 통신망(20)을 통해 웹서버(30)에 접속하면. 사용자 ID가 존재할 경우 패스워드를 입력하여 로그인한 다음, 정보데이터베이스(32)에서 사용자 ID 및 사용자가 접속하는 통신프로토콜에 따라 사용자에게 제공될 자료를 선택 추출하는 컨텐츠 추출단계(34)를 수행한다.And, as shown in the implementation principle of the Internet personalized information service system according to the present invention of FIG. 2, when a single or multiple users 12A-12N access the web server 30 through an internet communication network 20 from a remote location. If a user ID exists, the user inputs a password to log in, and then performs a content extraction step 34 of selectively extracting data to be provided to the user according to the user ID and the communication protocol to which the user accesses.
상기 컨텐츠 추출단계(24)에서 선택된 맞춤정보(36)는 다시 인터넷 통신망(20)을 통해 사용자터미널(10)의 브라우저에 출력되며, 이때 사용되는 사용자 IP를 이용하여 입력한다면 연결형 문서전송 통신규약인 하이퍼텍스트 전송프로토콜(HTTP)을 통해 데이터베이스 서버(32)에 접속된다.The personalized information 36 selected in the content extraction step 24 is output to the browser of the user terminal 10 through the Internet communication network 20 again. It is connected to the database server 32 via a hypertext transfer protocol (HTTP).
상기 웹서버(30)의 정보데이터베이스(32)는 주로 인터넷 통신망(20)을 전용으로 사용할 수 있는 네트워크지원 데이터베이스서버로서 인터넷접속을 위한 시스템소프트웨어, 응용소프트웨어, 운영도구 등을 갖추고 있으며, HTTP 통신프로토콜은 인터넷의 대표적인 통신프로토콜로서 인터넷 통신망(20)을 통한 브라우저에 문자, 사진, 동영상, 음성 등 다양한 성격의 정보데이터를 동시에 보낼 수 있게 해준다.The information database 32 of the web server 30 is a network support database server which can mainly use the Internet communication network 20, and is equipped with system software, application software, operating tools, etc. for the Internet access, and HTTP communication protocol. Is a representative communication protocol of the Internet to enable the simultaneous transmission of information data of various characteristics, such as text, pictures, videos, voice to the browser through the Internet communication network (20).
따라서, 본 발명의 인터넷 맞춤정보 서비스시스템은 인터넷통신, PC통신 및 근거리통신 등의 통신망(20)의 종류 및 사용자의 정보에 따라 웹서버(30)를 통해 제공되는 추출 정보를 선택적으로 사용자터미널(10)의 웹브라우저 화면상에 출력할 수 있도록 하며, 아울러 다수의 사용자가 동시에 단일 웹서버(30)에 접속하여 실시간으로 그리고 자동적으로 그 처리 결과를 파악할 수 있다.Accordingly, the Internet customized information service system of the present invention selectively extracts information provided through the web server 30 according to the type of communication network 20 such as Internet communication, PC communication, and local area communication, and the user's information. 10) can be output on the screen of the web browser, and multiple users can simultaneously access the single web server 30 to grasp the processing result in real time and automatically.
이상 설명한 바와 같이 본 발명에 따른 인터넷 맞춤정보 서비스시스템에 의하면, 사용자 ID 및 인터넷 프로토콜에 따른 각종 통신망을 이용하여 원격지간에 접속되어 사용자의 브라우저에 차별화된 컨텐츠 및 광고 등의 맞춤정보를 다양하게 서비스할 수 있으며, 사용자의 정보데이터베이스 및 접속지역에 따라 웹브라우저에 제공되는 언어가 자동 전환될 수 있어 사용자가 별다른 어려움 없이 자신이 원하는 사용언어로서 그 처리결과를 실시간으로 제공받을 수 있다.As described above, according to the Internet personalized information service system according to the present invention, various types of personalized information such as differentiated contents and advertisements can be provided to a user's browser by being connected to remote locations using various communication networks according to user IDs and Internet protocols. The language provided to the web browser can be automatically switched according to the user's information database and access area so that the user can be provided with the processing result in real time as the desired language without any difficulty.
결과적으로, 사용자의 브라우저에 출력되는 정보의 극대화 및 광고효과를 특화시킬 수 있어, 나아가 기존의 획일적인 정보제공을 과감하게 개선시킬 수 있는 것은 물론 접속되는 지역 사용자 터미널 IP 및 웹서버의 정보데이터베이스에 저장된 사용자의 입력정보에 따라 실시간으로 원격처리된 결과를 적절하게 대응하는 인터넷 맞춤정보서비스를 이용함으로서 범국민 인터넷 사용을 활성화시킴으로서 정보화사회의 발전을 촉진시킬 수 있는 효과도 기대된다.As a result, it is possible to specialize the maximization and advertisement effect of the information displayed on the user's browser, and to drastically improve the existing uniform information provision as well as to the information database of the local user terminal IP and web server to be connected. It is also expected to promote the development of the information society by activating the use of the nationwide Internet by using an Internet customized information service that appropriately responds to remotely processed results in real time according to stored user input information.
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