KR101403133B1 - System for relaying web page and control method thereof, and relay server used in the system - Google Patents

Abstract

The present invention relates to a web page relay system, a control method thereof, and a relay server used in the system. A web page relay system according to the present invention comprises: a user terminal; At least one web server providing a web page; And a database in which new advertisement data is stored and matching data in which address information of a web page provided by each web server is paired with advertisement area information of each web page. When a web page transmission request signal is received from the user terminal, Requesting transmission of a web page to a corresponding web server based on a web page address included in the web page transmission request signal, and receiving a web page from the web server according to the request, And a relay server extracting the advertisement data from the database and adding new advertisement data to a corresponding advertisement area of the web page to transmit the web page to the user terminal. Thus, it is possible to add new advertisement data to the web page being transmitted to the user without greatly damaging the layout of the web page.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a Web page relay system, a control method thereof, and a relay server used in the system,

The present invention relates to a relay system of a web page and a control method thereof, and more particularly, to a relay system between a user terminal and a web server, To a user terminal, and a relay server used in the web page relay system.

Recently, due to the improvement of the communication environment, the Internet is deeply self-sustaining. INTERNET is the world's largest computer communication network originated from ARPANET originally developed for military purposes and is based on the TCP / IP protocol. Services available on the Internet include e-mail, telnet, file transfer (FTP), Usenet News, Internet search (Gopher), Internet conversation and discussion (IRC) ), Electronic bulletin board (BBS), hypertext information browsing (WWW: World Wide Web), and online games.

In particular, web servers are used in various ways, such as each individual creating their own homepage or community site, or running a shopping mall for the purpose of selling goods to a company or the like, so that web surfing ) Is used as a main purpose of the Internet.

As the web page is activated, the corporate advertisement market on the web page is developed. Especially, in the case of GOOGLE, which has grown rapidly as a giant corporation, the profit earned from the advertisement provided on the own site becomes the total revenue Of the total.

Domestic portal sites also allocate an advertisement area to a web page element element provided by themselves so that an advertisement image (or image) according to an advertiser's request is included in a web page to allow users to browse.

However, if the site owner, especially the portal site, provides the advertisement to the general user, there is a problem that the choice of the advertisement is not wide in the way of the advertiser.

In addition, when an advertiser wants to advertise in common to various sites having predetermined characteristics instead of placing advertisements only on specific sites, it is inconvenient to request an advertisement for each site.

Therefore, while solving the above problems, there has been a demand for a method that does not significantly hurt the layout of the original site.

It is an object of the present invention to provide a web page relay system and a control method thereof that provide a new advertisement providing technique but do not significantly hurt the layout of the original site, And to provide a relay server to be used.

According to an aspect of the present invention, there is provided a web page relay system including: a user terminal; At least one web server providing a web page; A database storing matching data and new advertisement data paired with an address of a web page provided by each web server and advertisement area information of each web page, and transmitting a web page including a web page address from the user terminal Requesting transmission of a web page to a corresponding web server based on the web page address included in the web page transmission request signal, and upon receiving the web page from the web server according to the request, And a relay server for extracting advertisement area information of the advertisement area of the web page from the database and adding new advertisement data to the corresponding advertisement area of the web page to transmit the web page to the user terminal.

According to another aspect of the present invention, there is provided a method of controlling a web page relay system, the method comprising: transmitting a web page request signal to a user terminal; The relay server having received the web page request signal from the user terminal requests the web server to transmit the web page; When the web server receives the web page from the web server, the relay server extracts the advertisement area of the received web page based on the web page address and advertisement area information previously registered in the internal database, And transmitting the new advertisement data to the user terminal.

In order to achieve the above object, a web page relay server according to the present invention includes: a communication interface unit communicating with the user terminal and the at least one web server; A database unit for storing new advertisement data and data in which web page address to advertisement area information is paired; A request relay unit for requesting a corresponding web server to transmit a web page based on a web page address included in a web page transmission request signal when a web page transmission request signal including a web page address is received from the user terminal; An advertisement area extraction unit for extracting advertisement area information of a received web page from the database when the web page is received from the web server according to the request; And a web page updating unit for adding the new advertisement data included in the database unit to the corresponding advertisement area of the web page and transmitting the new advertisement data to the user terminal.

As described above, according to the present invention, a relay server provided between a terminal and a web server includes new advertisement data in a web page transmitted from a web server, and transmits the new advertisement data to a terminal user, thereby creating a new profit model in the advertisement market can do. That is, a company providing a wired or wireless line to an end user such as a communication network can provide a new type of advertisement to a user who uses a web service, thereby earning a profit from providing an advertisement.

Particularly, when a user uses a mobile communication terminal, the gateway must provide a gateway to a mobile communication company in order to utilize the wireless Internet. Therefore, if the function of the relay server is included in the existing gateway, Can be implemented.

In addition, when new advertisement data is added to a fixed position of a web page collectively without taking the characteristics of the web page into account, the layout of the original web page is largely disregarded so that the user can feel a sense of heterogeneity. However, By providing a new advertisement by utilizing an area (for example, a display area of an advertisement provided by the web page itself), such a sense of heterogeneity can be eliminated and naturally the effect of the advertisement can be achieved.

In addition, in the case of providing the same advertisement to a user who visits a web site of a certain category (same category), even if the advertiser does not contract with the web site all the time, by using predetermined category information included in the relay server, The desired result can be achieved.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1, a web page relay system according to an embodiment of the present invention includes a mobile communication terminal 10, a base station 20, a base station controller 30, a PDSN (Packet Data Switching Node) 40, A server 50, and a web server 80. [

The mobile communication terminal 10 includes a portable communication device including a mobile phone and a PDA (Personal Digital Assistants). The user can make a voice call using the mobile communication terminal 10, but a web browser is included, so that the user can enjoy browsing the web via the wireless Internet. That is, the mobile communication terminal 10 collectively refers to a terminal capable of data communication.

The base station 20 establishes a communication channel with the mobile communication terminal 10 to transmit a radio signal from the mobile communication terminal 10 to the mobile communication packet network and receives data from the mobile communication packet network, As shown in FIG.

The mobile communication packet network includes a base station controller 30 and a PDSN 40. The base station controller 30 controls at least one base station 20 and the PDSN 40 is a kind of router, It sets the path for data communication. The base station controller 30 and the PDSN 40 are well known in the art, and a detailed description thereof will be omitted.

The web server 80 is a server for providing a web page written in a markup language according to a request, and at least one of the web pages can be provided in the Internet 90.

The relay server 50 includes matching data and new advertisement data paired with the address of the web page provided by each web server 80 and the advertisement area information of each web page, When a web page transmission request signal including a web page address is received, the web server 80 requests the corresponding web server 80 to transmit a web page based on the web page address included in the web page transmission request signal, When the web page is received from the server 80, the advertisement area information of the received web page is extracted from the database, and the new advertisement data is added to the corresponding advertisement area of the web page and transmitted to the mobile communication terminal 10.

For this, the relay server 50 may include a communication interface 52, a controller 54, and a database 59, as shown in FIG.

Here, the communication interface unit 52 is an apparatus communicating with an external network, and may be configured as a kind of an Ethernet card. The communication interface unit 52 can communicate with the web server 80 of the Internet and the mobile communication terminal 10 used by the user based on IP (Internet Protocol). Of course, communication with the mobile communication terminal 10 is performed through the base station 20, the base station controller 30, and the PDSN 40 described above.

In the database unit 59, the above matching data and new advertisement data are stored. The matching data is data in which a web page address and an advertisement area of the web page are matched together and is provided for extracting an advertisement area of the web page when only a web page address is confirmed. The new advertisement data means advertisement data included in addition to the advertisements included in the existing web page for inclusion in the corresponding web page.

In addition, a plurality of categories can be stored in the database unit 59 based on a web page address. For example, if the web page address is a page related to communication, a page related to a shopping mall, , And so on. This is necessary to add specific ad data per category. For example, if the advertiser desires to include an advertisement desired by the advertiser in the shopping mall sites, the advertiser may include advertisement data desired by the advertiser before transmitting the web page corresponding to the shopping mall site to the mobile communication terminal 10.

The control unit 54 may include a request relay unit 55, an advertisement area extraction unit 56, and a web page update unit 57. Upon receiving a web page transmission request signal including the web page address from the mobile communication terminal 10, the request relay unit 55 transmits the web page transmission request signal to the corresponding web server 80 based on the web page address included in the web page transmission request signal Request transmission of web page.

The advertisement area extracting unit 56 extracts advertisement area information of the received web page from the database unit 59 when the web page is received from the web server 80 according to the request.

Then, the web page updating unit 57 adds the new advertisement data included in the database unit 59 to the corresponding advertisement area of the web page, and then generates a new web page and transmits the new web page to the mobile communication terminal 10.

Hereinafter, a control flow of the web page relay system according to an embodiment of the present invention will be described in detail with reference to FIG. 3 to FIG. 4B.

First, a web page request signal is transmitted from the mobile communication terminal 10 to the relay server 50 in accordance with the key operation of the user of the mobile communication terminal 10 to surf the web (step S1). At this time, the web page request signal includes an address of a desired web page, for example, a URL (Uniform Resource Locator) and a URI (Uniform Resource Identifier).

When the relay server 50 receives the web page request signal, the relay server 50 requests the web server 80 to transmit the web page using the web page address included in the web page request signal (step S2).

The web server 80 having received the request for transmission of the web page from the relay server 50 extracts the web page of the corresponding address and transmits it to the relay server 50 (step S3).

An example of a web page transmitted from the web server 80 to the relay server 50 is shown in FIG. 4A illustrates an example in which a user of the mobile communication terminal 10 requests a web page using a URL 'www.empas.com', for example.

The web page shown in the figure includes various text links and advertisements. In particular, the right margin space 100 of the web page includes advertisement data.

The advertisement area of each web page is previously set in the database. In the case of the web page shown in Fig. 4A, the right margin space may be set as an advertisement area and stored. If the web page address 'www.empas.com' is not registered in the database, the advertisement area extracting unit 56 analyzes markup tags included in the web page to determine whether there is a background image, If there is no background image, the left and right margin portions of the web page can be set as the advertisement area. If there is a background image on a web page, there is a background image in the left and right margin of the web page, and it is difficult to achieve the effect as an advertisement even if the advertisement data is added. However, creating a new white margin beyond the background image is undesirable because it greatly degrades the layout of the original web page.

Whether or not the background image exists can be determined by the presence or absence of the 'background' attribute of the attribute of the <body> tag of a web page composed of HTML (HyperText Markup Language), for example, '<body background = have.

When the advertisement area of the web page is previously set in the database unit 59, a method of analyzing the markup tag of the web page can be applied as well. That is, an area used as an advertisement can be determined and specified using attributes such as a <table> tag and a <div> tag. Such an operation can be performed manually by the administrator who manages the database unit 59.

The advertisement area extraction unit 56 of the relay server 50 extracts the advertisement area of the web page (i.e., the right margin portion of the web page) from the database unit 59 (step S5) The update unit 57 adds the new advertisement data (step S6) and rewrites the web page (step S7). For example, if the ad area of a web page is configured with a <div> tag, you can add an image to the ad using the <img> tag between the <div> </ div> tags You can also add files such as flash using <embed>.

An example of a web page after the new advertisement data is added is shown in Fig. It can be seen that the advertisement area 100 'further includes additional advertisement contents in comparison with the above-described FIG. 4A.

The rewritten web page is transmitted to the mobile communication terminal 10 (step S8), and the mobile communication terminal 10 displays the received web page so that the user can browse the web page.

Accordingly, in browsing the web page, the user can view not only the advertisement on the original web page but also the new advertisement information added by the relay server 50.

New advertisement data not included in the original web page provided by the web server 80 may be added to the web page. Particularly, since new advertisement data is added to a specific specific location for each web page, the original layout of the web page is not greatly hurt, so that the user who browses the web page to which the new advertisement data is added can be prevented from being rejected.

In the above embodiment, only the process of extracting the advertisement area corresponding to the web page address has been described. However, if the web page addresses are divided into predetermined categories and stored in the database unit 59, The advertisement data can be included in the corresponding web page. For example, you might want to add ads for electronics only to web pages related to electronics. This particular category can be implemented by assigning one field to a category in the database. As described above, by adding the advertisement data classified according to the category classification, it becomes possible to provide the optimized advertisement matching the desire of the user visiting the web page. In addition, since the advertiser requests the manager who manages the relay server 50 only once, rather than requesting his / her own advertisement to each of the related sites corresponding to the same category, the process of posting the advertisement on the website becomes simple.

In order to use the wireless Internet, the mobile communication terminal 10 must go through the gateway of the mobile communication company to which the mobile communication terminal 10 belongs. Therefore, if the function of the relay server 50 is added to the gateway, .

In particular, since the mobile communication company has user information (for example, sex, age, hobby, etc.) of the mobile communication terminal 10, it can provide advertisement data specialized for the user. That is, for example, when a mobile communication user requests a web page of a shopping mall site, if the user is a woman, the shopping mall web page adds new advertisement data related to women's goods, It can be added to the shopping mall web page.

In the above-described embodiment, only the addition of the new advertisement data to the existing web page has been described. However, it is needless to say that the existing advertisement in the web page may be replaced with the new advertisement. This can be considered as an option depending on a contract with a user who uses the mobile communication terminal 10.

Although the mobile communication terminal 10 is described as an example in the above embodiment, the present invention can also be applied to a terminal such as a general computer using a wired communication network in addition to the mobile communication terminal 10 . However, it is needless to say that, in the case of a mobile communication company having information on a terminal user and providing a wireless Internet through a gateway as described above, it is much more advantageous to implement the configuration and functions according to the present invention.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the invention. It is to be understood that such variations and modifications are intended to be included in the scope of the appended claims.

1 is a schematic view of a web page relay system using a mobile communication terminal according to an embodiment of the present invention,

FIG. 2 is a functional block diagram of the relay server of FIG. 1,

3 is a control flowchart of a web page relay system using a mobile communication terminal according to an embodiment of the present invention,

4A and 4B are views showing examples of web pages moved and generated in the process of FIG. 3. FIG.

DESCRIPTION OF THE REFERENCE NUMERALS

10: mobile communication terminal 20: base station

30: base station controller 40: PDSN

50: Relay server 52: Communication interface part

54: control unit 55: request relay unit

56: advertisement area extracting unit 57: web page updating unit

59: Database part 80: Web server

Claims (14)

A user terminal; At least one web server providing a web page; And a database in which new advertisement data is stored and matching data in which address information of a web page provided by each web server is paired with advertisement area information of each web page. When a web page transmission request signal is received from the user terminal, Requesting transmission of a web page to a corresponding web server based on a web page address included in the web page transmission request signal, and receiving a web page from the web server according to the request, And a relay server for extracting the extracted advertisement data from the database and adding new advertisement data to a corresponding advertisement area of the web page to transmit the web page to the user terminal. The method according to claim 1, Wherein the web page address comprises a URL (Uniform Resource Locator) or a URI (Uniform Resource Identifier). The method according to claim 1, Wherein the web page includes a markup tag, If the address of the received web page is not registered in the database, the relay server analyzes the markup tag included in the received web page, extracts the advertisement area based on the tag type and the tag attribute, And transmits the new advertisement data to the user terminal after adding the new advertisement data to the advertisement area. The method of claim 3, The relay server analyzes the markup tag included in the web page and adds new advertisement data to a blank area of the web page if a background image is not designated and transmits the new advertisement data to the user terminal Features web page relay system. 5. The method of claim 4, Wherein the margin specifying area of the web page is the upper end of left and right margins of the web page. The method according to claim 1, Wherein the relay server changes the corresponding advertisement area of the received web page into new advertisement data and transmits the new advertisement data to the user terminal. The method according to claim 1, The relay server includes user information of the user terminal and includes new advertisement data classified according to at least one of gender, age, and taste based on the user information in the advertisement area of the web page, To the web page relay system. The method according to claim 1, And the address of the web page is divided into categories. The user terminal transmitting a web page request signal; The relay server having received the web page request signal from the user terminal requests the web server to transmit the web page; When the web server receives the web page from the web server, the relay server extracts the advertisement area of the received web page based on the web page address and the advertisement area information registered in the internal database, Adding the advertisement data to the user terminal, and transmitting the advertisement data to the user terminal. 10. The method of claim 9, Wherein the web page includes a markup tag, If the address of the web page is not registered in the database, the relay server analyzes the markup tag included in the received web page, extracts the advertisement area based on the tag type and the tag attribute, And transmitting the new advertisement data to the user terminal after adding the new advertisement data to the user terminal. 11. The method of claim 10, If the relay server analyzes the markup tag included in the web page and the background image bgimage is not designated, adding the new advertisement data to the margin specific area of the web page and transmitting the new advertisement data to the user terminal Wherein the web page relaying system comprises: A communication interface for communicating with a user terminal and at least one or more web servers; Matching data in which web page address to advertisement area information is paired, and a database unit in which new advertisement data is stored; A request relay unit for requesting transmission of a web page to a corresponding web server based on a web page address included in the web page transmission request signal when a web page transmission request signal including a web page address is received from the user terminal; ; An advertisement area extraction unit for extracting advertisement area information of a received web page from the database when the web page is received from the web server according to the request; And a web page updating unit for adding the new advertisement data included in the database unit to the corresponding advertisement area of the web page and transmitting the new advertisement data to the user terminal. 13. The method of claim 12, Wherein the advertisement area extracting unit analyzes the markup tag included in the received web page and extracts the advertisement area based on the tag type and the tag attribute when the address of the received web page is not registered in the database . 13. The method of claim 12, Wherein the database unit includes user information of the user terminal, Wherein the web page updating unit includes new advertisement data classified according to at least one of gender, age, and hobby based on the user information of the database unit in the advertisement area of the web page.

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