KR20000030647A - Method of optional advertising on on-line and off-line internet - Google Patents

Method of optional advertising on on-line and off-line internet Download PDF

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Publication number
KR20000030647A
KR20000030647A KR1020000011902A KR20000011902A KR20000030647A KR 20000030647 A KR20000030647 A KR 20000030647A KR 1020000011902 A KR1020000011902 A KR 1020000011902A KR 20000011902 A KR20000011902 A KR 20000011902A KR 20000030647 A KR20000030647 A KR 20000030647A
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South Korea
Prior art keywords
line
advertisement
advertising
internet
user
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KR1020000011902A
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Korean (ko)
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전창근
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전창근
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Priority to KR1020000011902A priority Critical patent/KR20000030647A/en
Publication of KR20000030647A publication Critical patent/KR20000030647A/en

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  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: An internet advertising method selectively using on line and off line is provided to carry out an advertisement in the state of on line and off line by selecting the advertisement according to a user's taste. CONSTITUTION: A user connects with the homepage of an advertisement agency, and inputs various private data (1-3). The user downloads and installs a banner advertising window program and a desktop and screen saver advertising program from a server(4). Accessing the internet, the user downloads desktop screens and screen saver advertisements from the advertisement agency server, while banner advertisements are carried out(4-7). In the off-line state, the advertisements downloaded from the advertisement agency server are displayed on the desktop screen of the user's computer(8).

Description

온라인과 오프라인을 병행한 선택식 인터넷 광고 방법{Method of optional advertising on on-line and off-line internet}Method of optional advertising on-line and off-line internet}

본 발명은 컴퓨터 사용자의 취향에 따라 광고를 선택하여 온라인과 오프라인 상태에서 광고하는 인터넷 광고방법에 관한것이다.The present invention relates to an internet advertising method for selecting an advertisement in accordance with the taste of a computer user to advertise online and offline.

마이크로 소프트사의 윈도우나 각종 운영체제로 사용하는 컴퓨터는 컴퓨터 모니터 화면에 특정한 그림을 표시할 수 있는 바탕화면과 컴퓨터 단말기 입력 작업을 일정시간동안 중단할 시 작동되는 화면보호기를 갖추고 있어 이를 광고방법으로 사용하고자 한 것이며,Computers using Microsoft's Windows or various operating systems have a desktop that can display a specific picture on the computer monitor screen and a screen saver that works when the computer terminal input is interrupted for a certain period of time. One,

인터넷의 광고 컴퓨터 사용자가 온라인 상태로 특정서버에 접속할 경우 해당 인터넷 사이트와 제휴된 기업의 광고를 전달하는 방식을 취하고 있으나 오프라인 상태로 전환시 광고 전달이 중단되며,Advertisement on the Internet When a computer user connects to a specific server online, the company delivers advertisements from companies affiliated with the Internet site.

컴퓨터 사용자의 광고 취향을 고려하지 않고 일방적으로 전달하는 방식으로 되어 있다는 점을 고려하였다.Considering the fact that it is a one-way delivery method without considering the advertising taste of computer users.

즉, 이점은 아래와 같은 단점을 열거 할 수가 있다.That is, the advantages can enumerate the following disadvantages.

첫째, 기업에서 인터넷 광고를 할 시 컴퓨터 사용자는 항상 온라인 상태를 유지하고 있어야 되므로 오프라인으로 전환시 광고를 중단하게 되어 광고를 전달 할 수 없게 된다.First, when an Internet ad is being used in a company, computer users should always be online, so when they go offline, they stop advertising and cannot deliver ads.

둘째,컴퓨터 사용자의 광고 취향을 고려하지 않고 일방적으로 광고를 전달하게 된다. 예를 들자면 특정의 컴퓨터 사용자가 자동차에 관심이 없고 음악에 관심이 많다면 자동차관련 광고는 무의미하게 된다. 이런 사용자에게는 음악에 관련된 광고를 해주어야만 광고효과를 볼 수 있게 되는 것이다.Secondly, the advertisements are unilaterally delivered without considering the advertising preferences of the computer users. For example, if a particular computer user is not interested in cars and is interested in music, car-related advertising is meaningless. These users will be able to see the advertising effect only by advertising music related.

따라서, 본 발명은 컴퓨터 사용자가 온라인으로 인터넷 사이트 접속할 별도의 광고창을 모니터 화면에 작동을 하여 광고를 하고 오프 라인으로 전환시 온라인동안 광고대행사 서버로부터 광고내용을 수록한 파일을 다운받아 배경 화면과 화면보호기로 자동으로 전환하여 오프라인 상태에서 광고를 지속적으로 시행하며,Therefore, the present invention operates a separate advertisement window for the computer user to access the Internet site on the monitor screen to advertise and download the file containing the advertisement content from the advertising agency server during the online when the offline screen and the background screen and Automatically switch to a screensaver to keep your ads running offline,

종래의 광고가 컴퓨터 사용자의 광고 취향에 무관하게 일방적으로 되었던 것을 인터넷 광고사이트 가입시 기재한 신상자료를 토대로 하여 컴퓨터 사용자의 광고취향을 분석하여 연령별,직업별등 각 특성별로 광고를 하여 광고효과가 배가됨을 목적으로 한다.Advertisement effect is doubled by analyzing the advertising preferences of computer users based on the new data written at the time of joining the Internet advertising site, and the advertisements are unilaterally irrespective of the computer users' advertising preferences. For the purpose of

제1도 일반적인 기존 광고방법First general advertising method

제2도 본 발명의 광고 순서도2 is a flow chart of advertising of the present invention

발명의 구성은 도면 2와 같다.The configuration of the invention is shown in FIG.

①의 컴퓨터사용자는 ②와 같이 인터넷 광고 사이트에 접속하고 ③과 같이 광고 대행사 홈페이지에 접속하여 각종 신상자료를 입력하고 가입한다.The computer user of ① connects to the Internet advertising site as in ② and enters the various personal information and joins the advertisement agency homepage as in ③.

④와 같이 배너 광고창 프로그램, 배경화면과 화면보호기 광고 프로그램을 서버로부터 다운받아 설치한다.Download and install the banner advertisement window program, background screen and screen saver advertisement program as shown in ④.

⑤와 같이 인터넷 접속시 ⑥같이 배너광고를 실시하면서 ⑦과 같이 광고대행사 서버로부터 배경화면과 화면보호기 광고를 다운받는다.When connecting to the Internet as in ⑤, the banner advertisement is displayed as in ⑥ while the wallpaper and screen saver advertisement is downloaded from the advertisement agency server as in ⑦.

⑧과 같이 인터넷 접속이 끊어 지면 ⑨와 같이 컴퓨터 배경화면에 광고대행사 서버로부터 다운 받은 광고를 표시한다.If the internet connection is disconnected as shown in ⑧, the advertisement downloaded from the advertisement agency server is displayed on the computer background screen as shown in ⑨.

일정시간동안 컴퓨터 입력 작업이 없으면 화면보호기를 작동하여 광고대행사 서버로부터 다운 받은 광고를 시행하고 ⑩과 같이 인터넷 접속시 새로운 배너광고, 배경화면과 화면보호기 광고를 다운을 반복한다.If there is no computer input work for a certain period of time, the screen saver is operated to execute the advertisement downloaded from the advertisement agency server, and new banner advertisements, wallpaper and screen saver advertisements are repeatedly downloaded when the Internet is connected.

이상과 같이 기존의 인터넷 광고가 컴퓨터 사용의 광고 취향을 고려하지 않은 온라인 광고인데 반하여 본 발명은 인터넷 배너 광고를 온라인과 오프라인 상태에서 지속적으로 시행하므로 광고주는 광고의 효과를 극대화하고 또한 컴퓨터 사용자의 광고 기호에 맞춘 광고를 선택적으로 전달할 수 있어 광고비용의 절감하는 효과가 있다.As described above, the existing Internet advertisement is an online advertisement that does not take into consideration the taste of computer use, whereas the present invention continuously executes the Internet banner advertisement online and offline, so that the advertiser maximizes the effect of the advertisement and the advertisement of the computer user. Advertisements can be selectively delivered according to preferences, thereby reducing advertising costs.

Claims (1)

컴퓨터 사용자의 광고 취향에 따라 온라인 상태에서는 배너광고창을, 오프라인상태에서는 배경화면과 화면보호기를 사용하여 광고를 시행하는 온라인과 오프라인을 병행한 선택식 인터넷 광고 방법According to the taste of computer users, the online advertising method that uses the banner advertisement window in the online state and the background screen and the screen saver in the offline state.
KR1020000011902A 2000-03-09 2000-03-09 Method of optional advertising on on-line and off-line internet KR20000030647A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010106616A (en) * 2000-05-22 2001-12-07 정순표 Advertisement service method both on-line and off-line
KR100786103B1 (en) * 2000-08-18 2007-12-21 엘지전자 주식회사 method for advertisement using internet

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010106616A (en) * 2000-05-22 2001-12-07 정순표 Advertisement service method both on-line and off-line
KR100786103B1 (en) * 2000-08-18 2007-12-21 엘지전자 주식회사 method for advertisement using internet

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