WO2012041009A2

WO2012041009A2 - Web advertisement, message publishing method, and assembled system

Info

Publication number: WO2012041009A2
Application number: PCT/CN2011/001625
Authority: WO
Inventors: 郭业斌
Original assignee: 马鞍山市经纬计算机软件技术开发有限公司
Priority date: 2010-09-28
Filing date: 2011-09-26
Publication date: 2012-04-05
Also published as: CN101982819A; WO2012041009A3

Abstract

Disclosed are a publishing method for web advertisements and messages and an assembled system therefor. A web user uses a client terminal to connect to a web server, downloads an advertisement software, and clicks to install and execute said software; then at the bottom of the desktop of the computer monitor of the web user is displayed a group of multi-window classified advertisement windows (A, B, and C); displayed in the advertisement windows (A, B, and C) are advertisement message prompts corresponding to the messages published by advertisers. The invention is characterized in that the message-publishing method is independent of web pages.

Description

Description Method and method for distributing online advertisements and messages

The present invention relates to the field of Internet communication technologies, and in particular, to a method and a system for distributing network advertisements and messages.

Background technique

The world's first electronic network advertisement appeared in 1994, and it posted 14 customer banner advertisements on the online version of Wired magazine's online homepage. The first commercial online advertisement recognized by Chinese industry insiders appeared in 1997, which is ChinaByte. Banner-based web ads published by IBM (International Business Machines Corporation).

With the popularity of the Internet and the continuous development of electronic information technology, the number of Internet users has increased rapidly, making the online advertising market an indispensable advertising market. The most common forms of online advertising include web pop-ups, text ads, banner ads with text and forms, image ads, and multimedia animated ads, but many advertisers and publishers post online ads. However, it was found that the advertising efficiency was not proportional to the return on investment, and the advertising efficiency was relatively poor. The root cause is that most of the current online advertising relies on various types of web pages, whether it is webpage pop-up ads, text ads, text and table combinations of banner ads, image ads, and multimedia animation ads. In this way, no matter how good the advertisement design is, once the web user switches to different webpages, the previously opened webpage advertisement will be suspended; therefore, the effective time length of the webpage advertisement is short. The effectiveness of webpage advertising is also affected by the frequency of webpages. When the frequency of presentation is higher, the effectiveness of webpage advertising is relatively better. However, the frequency of web page display is not found at all, which makes the effectiveness of web advertising very limited. In addition, the advertisements on the webpage occupy important content that the web user wants to see, especially the advertisement of the dynamic webpage, occupying an important position on the webpage. There are also some dynamic advertisements that cause serious disruption to network creators. The present invention solves these problems well.

Summary of the invention

The main object of the present invention is to provide a method for publishing an advertisement or a message independent of a webpage, and the advertisement content is continuously played, the advertisement is effective for a long time, and is not controlled by the webpage conversion. influences. There is no such thing as the suspension of the playing advertisement due to the conversion of different web pages, so that the advertising effectiveness of this invention is better than the current web advertisement.

In order to achieve the above object, the technical solution adopted by the present invention is to provide a method for distributing a network advertisement or a message, and the steps thereof include:

Step a: The computer user 1 connects to the website server 2 through the network terminal, and then downloads the advertisement and information distribution software, and clicks to install and run the software, and then appears below the desktop of the network user's computer monitor (the default position is below the desktop) Group window for message publishing (A, B, C);

b Step: Appear the advertisements or any other messages posted by the advertiser on the above advertisement window (A, B, C);

c Step: In the above advertising window (A, B, C), the user can click or view more detailed advertisements and messages;

Step d: For the user's click and view, the advertising and messaging system will display a more detailed message on the user's advertising window (A, B, C) via the networked system.

In implementation, the advertisements and message prompts of the above advertisement window (A, B, C) are displayed on the respective windows in an uninterrupted and continuous manner, so that the network user can view the advertisement window in real time (A, B, C). Each type of message on the response.

The invention has the following advantages -

1. The present invention is separately set up and run independently on a computer, and does not rely on a web page or a web browser.

2. The appearance of the advertisement message of the present invention is continuous, and can be displayed in multiple windows;

3. The network user of the present invention can arbitrarily adjust the size and position of the advertisement window (A, B, C);

4. The present invention does not cause the suspension of the advertisement and the content of the message being played because of the conversion of different web pages;

5. Improve the time efficiency of advertising and messaging. i wave description

FIG. 1 is a schematic diagram and a schematic structural diagram of a system for distributing a network advertisement or message according to an embodiment of the present invention. DESCRIPTION OF REFERENCE NUMERALS: 1-user computer monitor desktop; 2-main control system (including web server, intelligent adaptive system); 3-storage device (including advertisement database server); 4-monitoring system; 5-input and output device; 6-editing and production system; 7-advertising and message display window (A, B, C). detailed description

The invention will be further described in detail below with reference to the drawings and specific embodiments.

Please refer to FIG. 1, which is a schematic diagram and a schematic structural diagram of a system for publishing a network advertisement or message in the embodiment of the present invention.

The embodiment of the present invention is: the network user connects to the main control program 2 through the client terminal 1, and then downloads the advertisement software, and clicks to install and run the software, and is below the desktop 1 of the user computer display (the default position is below the desktop) An advertisement window (A, B, C) that displays a set of classified messages o Here the main control program 2 can be a web server, or an intelligent adaptive system, or a program control system.

Please refer to FIG. 1, which is a schematic diagram of a method for publishing a network advertisement or a message according to the present invention. The system is divided into two parts:

Part 1: The operation mode of the present invention is that the user downloads a software for advertisement and message distribution via a networked computer. After the user runs the software, the software automatically monitors the computer according to preset instructions. Whether it is connected to the Internet, once the user is connected to the Internet, the software will run automatically. At this time, due to the touch of the built-in specific program control system 2, according to the pre-established program instructions, somewhere on the user's computer monitor desktop (default Positioned below the desktop) will display a set of classified information advertising window (A, B, C), the advertising window will have different classified text advertising messages, text and table combination of banner advertising messages, image ads Or the multimedia animation advertisement message appears, once the user clicks on the message appearing on one of the advertisement windows, the monitoring system 4 immediately monitors and transmits the advertisement message to the data storage device 3, at this time, the program control system 2 Extract this ad from storage device 3 based on the code triggered by the click The relevant content of the interest code is transmitted back to the advertisement window (A, B, C) of the user's computer monitor. At this time, the corresponding and more detailed advertisements and messages will be displayed in the user's computer advertisement window (A, B, C) appears on it. Even if the monitoring system 4 does not detect the user's click behavior, under the action of the program control system 2, advertisements and messages are continuously displayed on the advertisement window (A, B, C) of the user computer. This is accomplished by the web server 2 transmitting the advertisements and messages to be posted to the advertisement window (A, , C) on the desktop of the user's computer monitor. This process is automatically run through the settings of the software.

Part 2: The system operates as follows:

1. The advertisement or message is input by the input/output device 5 and then transferred to the editing and production system 6; 2. The input and sorting messages are sorted and edited by the editing and production system 6, and a different code is given to the different messages and transmitted to the storage device 3;

3. The monitoring system 4 monitors the user's networking status and click signal. Once there is a click, the more detailed content related to the code is retrieved from the storage device 3 according to the code generated by the click, and transmitted to the user's computer screen. on. That is, it appears on the ad window (A, B, C). Among them, the window that is clicked will be automatically enlarged;

4. If the monitoring system 4 does not detect the click, the website server 2 will continuously display the edited advertisement or message on the computer screen that the user has networked according to the preset instruction, and respectively advertise on the computer screen and The message display window (A, B, C) 7 appears continuously.

Through the above-mentioned method for distributing online advertisements or messages, user-related messages can be obtained from different advertisement windows (A, B, C), so that the advertisements to be published can be selected more specifically for products or manufacturers. And messages to ensure the effectiveness of advertising and message publishing. Because this method of publishing advertisements or messages is different from the traditional method of publishing webpages, the length of time of advertising and the continuity of advertisements are greatly prioritized over the webpage advertisements currently in common use. The better result is that this kind of advertisement or message publishing method does not cause the advertisement being played to cause the advertisement to be suspended due to the conversion of different web pages, which ensures the effectiveness of the advertisement, because the above-mentioned advertisement method is fundamentally The situation in which the advertisement is suspended is eliminated, that is, the present invention does not depend on the webpage, but the webpage advertisement can only be attached to the webpage. The above description is only a preferred embodiment of the present invention, but the scope of protection of the present invention is not limited thereto, and any individual, company, company, government agency or other organization can use this technology to publish their own messages. And, the term "computer" as used herein refers to an electronic device having a display that can be networked. Variations or substitutions that are conceivable within the scope of the present invention are intended to be included within the scope of the present disclosure. Therefore, the scope of protection of the present invention should be determined by the scope of the claims.

Claims

Rights request

A method for distributing network advertisements and messages, characterized in that the steps included are: - a step: the network user connects to the main control program through the client terminal, then downloads the advertisement software, and clicks to install and run the software. Displaying a set of advertising message windows (A, B, C) anywhere on the desktop of the computer user's computer monitor _;

Step b: Display the advertisement message published by the advertiser on the advertisement window.

2. The method for distributing network advertisements and messages according to claim 1, wherein the main control system is a web server or an intelligent adaptive system.

The method for distributing web advertisements and messages according to claim 1 or 2, characterized in that the messages on the advertisement windows (A, B, C) are continuously displayed.

The method for distributing a web advertisement and a message according to claim 1 or 2, characterized in that the advertisement window (A, B, C) can be displayed in a multi-window.

The method for distributing web advertisements and messages according to claim 1 or 2, characterized in that the advertisement windows (A, B, C) are categorizable.

The method for distributing a web advertisement and a message according to claim 1 or 2, wherein the advertisement window (Α, Β, Ο does not depend on a web page.

The method for distributing a web advertisement and a message according to claim 1 or 2, characterized in that the advertisement window (A, B, C) does not depend on a web browser.

The method for distributing web advertisements and messages according to claim 1 or 2, characterized in that the size and position of the advertisement windows (A, B, C) are arbitrarily adjustable.

The method for distributing a network advertisement and a message according to claim 8, wherein the default location of the desktop anywhere is the bottom of the desktop.

10. The method for distributing a network advertisement and a message according to claim 9, wherein a plurality of advertisement windows (A, B, C) are displayed at any position of the desktop, and the advertisement window is at least one advertisement. window.