CN101982819A - Method for releasing network advertisements and messages and forming system thereof - Google Patents
Method for releasing network advertisements and messages and forming system thereof Download PDFInfo
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- CN101982819A CN101982819A CN2010102945962A CN201010294596A CN101982819A CN 101982819 A CN101982819 A CN 101982819A CN 2010102945962 A CN2010102945962 A CN 2010102945962A CN 201010294596 A CN201010294596 A CN 201010294596A CN 101982819 A CN101982819 A CN 101982819A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The invention relates to a method for releasing network advertisements and messages and a forming system thereof. The method comprises the following steps: after a network user connects to the website server through a client terminal, downloads advertisement software, and clicks to install and run the software, the lower part of the desktop of a computer display unit of the network user displays a set of multi-window classified advertisement windows (A, B and C); and the advertisement windows (A, B and C) display the advertisement message prompts which are matched with the messages released by the advertiser. The invention is characterized in that the message releasing approach is not dependent on webpages.
Description
Technical field
The present invention relates to the internet communication technical field, the dissemination method of particularly a kind of web advertisement and message and composition system.
Background technology
Electric network advertisement the earliest appears at 1994 in the world, be in the homepage issuing of the U.S. Wired magazine network edition 14 clients' banner; First commercial web advertisement that China insider generally acknowledges appears at 1997, is that ChinaByte is the horizontal-scroll-type web advertisement of IBM (IBM) issue.
Along with popularizing with electronic information technology of internet constantly developed, the quick increase of network user quantity, thus make web advertisement market become the advertising market that can not despise.Horizontal-scroll-type advertisement, display advertising and multimedia animation advertisement that modal internet advertising format has webpage pop-up ad, textual advertisement, literal and form to combine, but at present many advertisements and information publisher are after publishing network advertisement, find that but advertisement benefit and rate of return on investment are disproportionate, advertisement benefit is poor.Its basic reason is, the present web advertisement all depends on all kinds of webpages mostly and exists, no matter be that horizontal-scroll-type advertisement, display advertising and the multimedia animation advertisement that webpage pop-up ad, textual advertisement, literal and form combine is not always the case, no matter how good having of advertisement design be, in case network user has switched different webpages, the web advertisement of before opening will be ended; Therefore, length effective time of web advertisement is short.Web advertisement the effect of publicity also is subjected to webpage to manifest the influence of frequency, and higher when manifesting frequency, web advertisement the effect of publicity relatively also can be better.But webpage manifests that frequency is irregular at all seeks, and this just makes web advertisement the effect of publicity be greatly limited.In addition, the advertisement on the webpage has taken the advertisement of important content, particularly dynamic web page that network user will see, has occupied the critical positions on the webpage.Also have some dynamic advertisings that network user has been produced serious disturbance.The invention has then well solved these above problems.
Summary of the invention
Fundamental purpose of the present invention is, provide a kind of advertisement of webpage or dissemination method of message of being independent of, and ad content is continuous broadcast, and the effective time of advertisement is long, and, be not subjected to the control of webpage conversion and influence.Can not produce the phenomenon that makes the advertisement termination of playing because having changed different webpages, thereby make the advertisement benefit of this invention be better than present web advertisement.
In order to reach above-mentioned goal of the invention, the technical solution used in the present invention is, the dissemination method of a kind of web advertisement or message is provided, and its step comprises:
The a step: computer user 1 connects Website server 2 by the network terminal, download this advertisement and information releasing software then, and after click installing, moving this software, (default location is the desktop below) manifests one group of window (A that is used for the message issue below the computer monitor desktop of network user, B, C);
The b step: (A, B manifest advertisement or other any message of advertiser's issue on C) at above-mentioned advertisement windows;
The c step: above-mentioned advertisement windows (A, B, C) on, the user can click or check more detailed advertisement and message;
The d step: at user's click with check, advertisement and message delivery system can through the system of networking more detailed message be apparent in the user advertisement windows (A, B, C) on.
During enforcement, (A, B, advertisement C) and alert message are apparent on each window in continual, continuous mode above-mentioned advertisement windows, for network user can (C) each the class message on be made a response for A, B to advertisement windows in real time.
The present invention has following advantage:
1. the present invention sets up separately and independent operating on computers, does not rely on webpage or web browser.
2. manifesting of advertising message of the present invention has continuity, but and multiwindow manifest;
3. network user of the present invention can be adjusted advertisement windows (A, B, size C) and position arbitrarily;
4. the present invention can not cause the termination of in progress advertisement and message content because having changed different webpages;
5. improved the time benefit that advertisement and message are promoted.
Description of drawings
Fig. 1 is the publishing network advertisement of the embodiment of the invention or the system schematic and the structural representation of message.
Description of reference numerals: 1-user computer display desktop; 2-master control system (comprising Website server, the intelligent adaptive system); 3-memory device (comprising the advertising database server); The 4-supervisory system; 5-input-output device; 6-edits and manufacturing system; 7-advertisement and message display window (A, B, C).
Embodiment
Below in conjunction with the drawings and specific embodiments the present invention is described in further detail.
See also Fig. 1, it is the system schematic and the structural representation of publishing network advertisement or message in the specific embodiments of the invention.
Embodiment of the present invention is: network user connects master control program 2 by client terminal 1, download this ad ware then, and after click installing, moving this software, (default location is the desktop below) manifests the advertisement windows (A of a group categories message below user computer display desktop 1, B, C).Master control program 2 can be a Website server herein, perhaps intelligent adaptive system, perhaps program control system.
See also Fig. 1, it is the synoptic diagram of the web advertisement of the present invention or message dissemination method.It is that two parts are moved simultaneously that system is divided into:
Part 1: the method for operation of the present invention is, the user downloads a software that is used for advertisement and message issue through network computer, after the user has moved this software, according to predefined instruction, whether this software will monitor this computer automatically and network, in case this user is connected to the internet, this software will move automatically, at this moment, owing to touched built-in specific program control system 2, according to the programmed instruction of preestablishing, advertisement windows (the A that can manifest a group categories information in certain position of this user's computer monitor desktop (default location is the desktop below), B, C), have the textual advertising message of different classification on its advertisement windows, the horizontal-scroll-type advertising message that literal and form combine, display advertising or multimedia animation advertising message display, in case the user has clicked the message that manifests on one of them advertisement windows, supervisory system 4 will monitor immediately, and this advertising message is delivered to data storage device 3, at this moment, program control system 2 can be according to clicking the code that is triggered, from memory device 3, extract the related content that advertising message code therewith is complementary, and transfer back to the advertisement windows (A of user computer display, B, C) on, at this moment corresponding, more detailed advertisement and message will (A, B display on C) at the user computer advertisement windows.Even supervisory system 4 monitors the user click behavior is not arranged, under the effect of program control system 2, (A, B also can constantly manifest advertisement and message on C) to the advertisement windows of user computer.This be by Website server 2 the advertisement of needs issues and message be transferred to user computer display desktop advertisement windows (A, B realize on C).This process is to move by being provided with automatically of software.
Part 2: the method for operation of system is as follows:
By after input-output device 5 input advertisements or the message content delivery on editor and manufacturing system 6;
2. carry out taxonomic revision and editor by the message of editor and 6 pairs of inputs of manufacturing system, and different messages is given respectively to be transferred on the memory device 3 behind the code;
3. the networking state and the click signal of supervisory system 4 monitor user ' in case click has been arranged, according to clicking the code that produces, accessing from memory device 3 with this code dependent, more detailed content, are transferred on user's the computer screen.Promptly (A, B display on C) at advertisement windows.Wherein, clicked window can amplify automatically;
4. if supervisory system 4 does not monitor click, Website server 2 can be according to predefined instruction, advertisement behind the editor or message continuously are apparent on the computer screen that the user networked, and respectively at the advertisement and the message display window (A of computer screen, B C) continuously manifests on 7.
By the above-mentioned this web advertisement or the dissemination method of message, can (A, B obtain and user-dependent message on C) from different advertisement windows, thereby can be advertisement and the message that the selection of product or manufacturer will be issued more targetedly, guarantee the effect of advertisement and message issue.Because the dissemination method of this advertisement or message is different from traditional web advertisement dissemination method, so, at the web advertisement that has precedence over present common use aspect the continuity of the time span of advertisement and advertisement greatly.Better effect is: the advertisement that this advertisement or message published method can not occur playing is because of having changed the phenomenon that different webpages causes advertisement to end, guaranteed the validity of advertisement, because above-mentioned this advertising has fundamentally stopped to produce the situation that advertisement is ended, be that the present invention does not rely on webpage and exists, but web advertisement can only depend on webpage.
The above; only be the preferable embodiment of the present invention; but protection scope of the present invention is not limited thereto; any individual; enterprise, company, government organs and other tissue can use this technology to issue the message of oneself; and said here computer is meant has contained the electronic equipment that display screen is arranged that can network.In the disclosed technical scope of the present invention, the variation that can expect easily or replacement all should be encompassed within the disclosed technical scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of claims.
Claims (10)
1. the dissemination method of the web advertisement and message is characterized in that it step that comprises is:
The a step: network user connects master control program by client terminal, downloads ad software then, and click install, move this software after, on the computer monitor desktop optional position of network user, manifest one group of advertising message window as (A, B, C);
B step: on advertisement windows, manifest the advertising message prompting that posts message and be complementary with advertiser.
2. the dissemination method of the web advertisement as claimed in claim 1 and message is characterized in that, described master control system can be a Website server, perhaps the intelligent adaptive system.
3. the dissemination method of the web advertisement as claimed in claim 1 or 2 and message is characterized in that, described advertisement windows (A, B, but the message continuous presentation C).
4. the dissemination method of the web advertisement as claimed in claim 1 or 2 and message is characterized in that, and described advertisement windows (A, B, but C) multiwindow manifests.
5. the dissemination method of the web advertisement as claimed in claim 1 or 2 and message is characterized in that, (A, B C) can classify and manifest described advertisement windows.
6. the dissemination method of the web advertisement as claimed in claim 1 or 2 and message is characterized in that, (A, B C) do not rely on webpage to described advertisement windows.
7. the dissemination method of the web advertisement as claimed in claim 1 or 2 and message is characterized in that, (A, B C) do not rely on web browser to described advertisement windows.
8. the dissemination method of the web advertisement as claimed in claim 1 or 2 and message is characterized in that, described advertisement windows (can adjust arbitrarily for A, B by size C) and position.
9. the dissemination method of the web advertisement as claimed in claim 8 and message is characterized in that, the default location of described desktop optional position is the desktop below.
10. the dissemination method of the web advertisement as claimed in claim 9 and message is characterized in that, (C), it is at least 1 advertisement windows for A, B to manifest one group of advertisement windows on the described desktop optional position.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102945962A CN101982819A (en) | 2010-09-28 | 2010-09-28 | Method for releasing network advertisements and messages and forming system thereof |
| PCT/CN2011/001625 WO2012041009A2 (en) | 2010-09-28 | 2011-09-26 | Web advertisement, message publishing method, and assembled system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102945962A CN101982819A (en) | 2010-09-28 | 2010-09-28 | Method for releasing network advertisements and messages and forming system thereof |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101982819A true CN101982819A (en) | 2011-03-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010102945962A Pending CN101982819A (en) | 2010-09-28 | 2010-09-28 | Method for releasing network advertisements and messages and forming system thereof |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN101982819A (en) |
| WO (1) | WO2012041009A2 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012041009A2 (en) * | 2010-09-28 | 2012-04-05 | 马鞍山市经纬计算机软件技术开发有限公司 | Web advertisement, message publishing method, and assembled system |
| CN105549977A (en) * | 2015-12-16 | 2016-05-04 | 北京奇虎科技有限公司 | Method and system for showing advertisements through prompt window |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101145100A (en) * | 2006-09-11 | 2008-03-19 | 黄金富 | Computer operation system for simultaneously displaying advertisement information |
| CN101201839A (en) * | 2007-09-10 | 2008-06-18 | 刘莎 | Universal navigation service method and system for internet application |
| WO2010100608A2 (en) * | 2009-03-04 | 2010-09-10 | Mandar Patil | Method for display offline, targeted, individually scheduled advertisements in any desktop display |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| AUPP347398A0 (en) * | 1998-05-11 | 1998-06-04 | Creative Edge Internet Services Pty Ltd | Internet advertising system |
| US6892181B1 (en) * | 2000-09-08 | 2005-05-10 | International Business Machines Corporation | System and method for improving the effectiveness of web advertising |
| CN101982819A (en) * | 2010-09-28 | 2011-03-02 | 郭业斌 | Method for releasing network advertisements and messages and forming system thereof |
-
2010
- 2010-09-28 CN CN2010102945962A patent/CN101982819A/en active Pending
-
2011
- 2011-09-26 WO PCT/CN2011/001625 patent/WO2012041009A2/en active Application Filing
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101145100A (en) * | 2006-09-11 | 2008-03-19 | 黄金富 | Computer operation system for simultaneously displaying advertisement information |
| CN101201839A (en) * | 2007-09-10 | 2008-06-18 | 刘莎 | Universal navigation service method and system for internet application |
| WO2010100608A2 (en) * | 2009-03-04 | 2010-09-10 | Mandar Patil | Method for display offline, targeted, individually scheduled advertisements in any desktop display |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012041009A2 (en) * | 2010-09-28 | 2012-04-05 | 马鞍山市经纬计算机软件技术开发有限公司 | Web advertisement, message publishing method, and assembled system |
| WO2012041009A3 (en) * | 2010-09-28 | 2012-11-08 | 马鞍山市经纬计算机软件技术开发有限公司 | Web advertisement, message publishing method, and assembled system |
| CN105549977A (en) * | 2015-12-16 | 2016-05-04 | 北京奇虎科技有限公司 | Method and system for showing advertisements through prompt window |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2012041009A3 (en) | 2012-11-08 |
| WO2012041009A2 (en) | 2012-04-05 |
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