WO2012041009A2 - Procédé de publication de messages et d'annonces publicitaires web et système assemblé correspondant - Google Patents

Procédé de publication de messages et d'annonces publicitaires web et système assemblé correspondant Download PDF

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Publication number
WO2012041009A2
WO2012041009A2 PCT/CN2011/001625 CN2011001625W WO2012041009A2 WO 2012041009 A2 WO2012041009 A2 WO 2012041009A2 CN 2011001625 W CN2011001625 W CN 2011001625W WO 2012041009 A2 WO2012041009 A2 WO 2012041009A2
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WO
WIPO (PCT)
Prior art keywords
advertisement
web
distributing
window
message
Prior art date
Application number
PCT/CN2011/001625
Other languages
English (en)
Chinese (zh)
Other versions
WO2012041009A3 (fr
Inventor
郭业斌
Original Assignee
马鞍山市经纬计算机软件技术开发有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 马鞍山市经纬计算机软件技术开发有限公司 filed Critical 马鞍山市经纬计算机软件技术开发有限公司
Publication of WO2012041009A2 publication Critical patent/WO2012041009A2/fr
Publication of WO2012041009A3 publication Critical patent/WO2012041009A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Definitions

  • the present invention relates to the field of Internet communication technologies, and in particular, to a method and a system for distributing network advertisements and messages.
  • the effectiveness of webpage advertising is also affected by the frequency of webpages. When the frequency of presentation is higher, the effectiveness of webpage advertising is relatively better. However, the frequency of web page display is not found at all, which makes the effectiveness of web advertising very limited.
  • the advertisements on the webpage occupy important content that the web user wants to see, especially the advertisement of the dynamic webpage, occupying an important position on the webpage. There are also some dynamic advertisements that cause serious disruption to network creators. The present invention solves these problems well.
  • the main object of the present invention is to provide a method for publishing an advertisement or a message independent of a webpage, and the advertisement content is continuously played, the advertisement is effective for a long time, and is not controlled by the webpage conversion. influences. There is no such thing as the suspension of the playing advertisement due to the conversion of different web pages, so that the advertising effectiveness of this invention is better than the current web advertisement.
  • the technical solution adopted by the present invention is to provide a method for distributing a network advertisement or a message, and the steps thereof include:
  • Step a The computer user 1 connects to the website server 2 through the network terminal, and then downloads the advertisement and information distribution software, and clicks to install and run the software, and then appears below the desktop of the network user's computer monitor (the default position is below the desktop) Group window for message publishing (A, B, C);
  • Step d For the user's click and view, the advertising and messaging system will display a more detailed message on the user's advertising window (A, B, C) via the networked system.
  • the advertisements and message prompts of the above advertisement window are displayed on the respective windows in an uninterrupted and continuous manner, so that the network user can view the advertisement window in real time (A, B, C). Each type of message on the response.
  • the present invention is separately set up and run independently on a computer, and does not rely on a web page or a web browser.
  • the appearance of the advertisement message of the present invention is continuous, and can be displayed in multiple windows;
  • the network user of the present invention can arbitrarily adjust the size and position of the advertisement window (A, B, C);
  • the present invention does not cause the suspension of the advertisement and the content of the message being played because of the conversion of different web pages
  • FIG. 1 is a schematic diagram and a schematic structural diagram of a system for distributing a network advertisement or message according to an embodiment of the present invention.
  • DESCRIPTION OF REFERENCE NUMERALS 1-user computer monitor desktop; 2-main control system (including web server, intelligent adaptive system); 3-storage device (including advertisement database server); 4-monitoring system; 5-input and output device; 6-editing and production system; 7-advertising and message display window (A, B, C).
  • FIG. 1 is a schematic diagram and a schematic structural diagram of a system for publishing a network advertisement or message in the embodiment of the present invention.
  • the embodiment of the present invention is: the network user connects to the main control program 2 through the client terminal 1, and then downloads the advertisement software, and clicks to install and run the software, and is below the desktop 1 of the user computer display (the default position is below the desktop)
  • An advertisement window (A, B, C) that displays a set of classified messages o
  • the main control program 2 can be a web server, or an intelligent adaptive system, or a program control system.
  • FIG. 1 is a schematic diagram of a method for publishing a network advertisement or a message according to the present invention.
  • the system is divided into two parts:
  • the operation mode of the present invention is that the user downloads a software for advertisement and message distribution via a networked computer. After the user runs the software, the software automatically monitors the computer according to preset instructions. Whether it is connected to the Internet, once the user is connected to the Internet, the software will run automatically.
  • the advertising window will have different classified text advertising messages, text and table combination of banner advertising messages, image ads Or the multimedia animation advertisement message appears
  • the monitoring system 4 immediately monitors and transmits the advertisement message to the data storage device 3, at this time, the program control system 2 Extract this ad from storage device 3 based on the code triggered by the click The relevant content of the interest code is transmitted back to the advertisement window (A, B, C) of the user's computer monitor.
  • the corresponding and more detailed advertisements and messages will be displayed in the user's computer advertisement window (A, B, C) appears on it.
  • advertisements and messages are continuously displayed on the advertisement window (A, B, C) of the user computer. This is accomplished by the web server 2 transmitting the advertisements and messages to be posted to the advertisement window (A, , C) on the desktop of the user's computer monitor. This process is automatically run through the settings of the software.
  • Part 2 The system operates as follows:
  • the advertisement or message is input by the input/output device 5 and then transferred to the editing and production system 6; 2.
  • the input and sorting messages are sorted and edited by the editing and production system 6, and a different code is given to the different messages and transmitted to the storage device 3;
  • the monitoring system 4 monitors the user's networking status and click signal. Once there is a click, the more detailed content related to the code is retrieved from the storage device 3 according to the code generated by the click, and transmitted to the user's computer screen. on. That is, it appears on the ad window (A, B, C). Among them, the window that is clicked will be automatically enlarged;
  • the website server 2 will continuously display the edited advertisement or message on the computer screen that the user has networked according to the preset instruction, and respectively advertise on the computer screen and The message display window (A, B, C) 7 appears continuously.
  • user-related messages can be obtained from different advertisement windows (A, B, C), so that the advertisements to be published can be selected more specifically for products or manufacturers. And messages to ensure the effectiveness of advertising and message publishing. Because this method of publishing advertisements or messages is different from the traditional method of publishing webpages, the length of time of advertising and the continuity of advertisements are greatly prioritized over the webpage advertisements currently in common use.
  • this kind of advertisement or message publishing method does not cause the advertisement being played to cause the advertisement to be suspended due to the conversion of different web pages, which ensures the effectiveness of the advertisement, because the above-mentioned advertisement method is fundamentally
  • the situation in which the advertisement is suspended is eliminated, that is, the present invention does not depend on the webpage, but the webpage advertisement can only be attached to the webpage.
  • the present invention does not depend on the webpage, but the webpage advertisement can only be attached to the webpage.
  • the term "computer” as used herein refers to an electronic device having a display that can be networked. Variations or substitutions that are conceivable within the scope of the present invention are intended to be included within the scope of the present disclosure. Therefore, the scope of protection of the present invention should be determined by the scope of the claims.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé de publication pour des messages et des annonces publicitaires Web, ainsi qu'un système assemblé correspondant. Un utilisateur du Web utilise un terminal client pour se connecter à un serveur Web, télécharge un logiciel publicitaire et clique pour installer et exécuter ce logiciel. Dans la partie inférieure du bureau sur l'écran de l'ordinateur de l'utilisateur du Web apparaît alors un groupe de fenêtres d'annonces classées multi-fenêtres (A, B et C). Des invites publicitaires correspondant aux messages publiés par les annonceurs s'affichent dans ces fenêtres (A, B et C). L'invention est caractérisée en ce que le procédé de publication de messages est indépendant des pages Web.
PCT/CN2011/001625 2010-09-28 2011-09-26 Procédé de publication de messages et d'annonces publicitaires web et système assemblé correspondant WO2012041009A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN2010102945962A CN101982819A (zh) 2010-09-28 2010-09-28 一种网络广告和讯息的发布方法以及组成系统
CN201010294596.2 2010-09-28

Publications (2)

Publication Number Publication Date
WO2012041009A2 true WO2012041009A2 (fr) 2012-04-05
WO2012041009A3 WO2012041009A3 (fr) 2012-11-08

Family

ID=43619717

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2011/001625 WO2012041009A2 (fr) 2010-09-28 2011-09-26 Procédé de publication de messages et d'annonces publicitaires web et système assemblé correspondant

Country Status (2)

Country Link
CN (1) CN101982819A (fr)
WO (1) WO2012041009A2 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101982819A (zh) * 2010-09-28 2011-03-02 郭业斌 一种网络广告和讯息的发布方法以及组成系统
CN105549977A (zh) * 2015-12-16 2016-05-04 北京奇虎科技有限公司 实现提示窗展现广告的方法及系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999059097A1 (fr) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Systeme publicitaire sur internet
CN1344083A (zh) * 2000-09-08 2002-04-10 国际商业机器公司 提高万维网广告发布效果的系统和方法
CN101145100A (zh) * 2006-09-11 2008-03-19 黄金富 一种同时显示广告信息的电脑操作系统
CN101982819A (zh) * 2010-09-28 2011-03-02 郭业斌 一种网络广告和讯息的发布方法以及组成系统

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101201839A (zh) * 2007-09-10 2008-06-18 刘莎 一种互联网应用通用导航服务方法和系统
BRPI1006421A2 (pt) * 2009-03-04 2016-02-10 Mandar Patil método para exibição de anúncios offline, dirigidos e individualmente programados em qualquer display de desktop

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999059097A1 (fr) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Systeme publicitaire sur internet
CN1344083A (zh) * 2000-09-08 2002-04-10 国际商业机器公司 提高万维网广告发布效果的系统和方法
CN101145100A (zh) * 2006-09-11 2008-03-19 黄金富 一种同时显示广告信息的电脑操作系统
CN101982819A (zh) * 2010-09-28 2011-03-02 郭业斌 一种网络广告和讯息的发布方法以及组成系统

Also Published As

Publication number Publication date
CN101982819A (zh) 2011-03-02
WO2012041009A3 (fr) 2012-11-08

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