RU17090U1 - INFORMATION SYSTEM - Google Patents

Abstract

1. An information delivery system comprising a user tool in the form of a personal computer connected to an information source via a telecommunication network, and means for generating requested and advertising information in the form of a display panel with dynamic advertising information in the windows located on the file or program management toolbar , characterized in that at least one of the windows for advertising information contains an advertiser’s advertising banner, and in another - it is presented in the mode e continuous updating text information. 2. The system according to claim 1, characterized in that the toolbar is equipped with a button with the image of the trademark and / or name of the company providing the information resource, equipped with a drop-down menu with options that allow the advertiser user to update his advertisement.

Description

INFORMATION SYSTEM

The utility model relates to the field of telecommunications and is intended to provide the user with the information he needs in combination with the proposed advertising.

A known system comprising a user tool, made, for example, in the form of a videophone or personal computer and connected via a telecommunication network (for example, the Internet) to a source of requested information (or a storage device of requested information) in the form of a server and equipped with a means for generating a block of requested information and advertising information made in the form of an information board (see description of certificate for utility model of the Russian Federation No. 10929, G 09 F 27/00, 1999/1 /). A disadvantage of the known system is that it does not provide for the delimitation of windows with the requested information and advertising information, as well as their relative position and size, which is essential for the user. If the advertising window is larger than the window provided for the requested information, this will cause inconvenience to the user.

A well-known interactive system for providing information that provides the user with both the requested information and advertising (see the description of the application EPO No. 0822535, G 09 F 27/00, 1998/2 /). The system contains a network server, a source of requested information, connected to user tools in the form

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personal computer, and a tool for generating requested and advertising information in the form of an information board. The information panel contains two windows - a window for viewing the requested information and a window for presenting the accompanying advertisement; The information viewing window contains the toolbar of the Netscape program, and the advertising window contains its own control panel, for example, the Help, Pause, Step forward, etc. buttons. (see figure 5 in / 2 /). A disadvantage of the known system is the relatively large advertising window in the information panel, which creates inconvenience for the user, because dynamic advertising presented in the advertising window distracts the user from studying the requested information. In addition, a large advertising window reduces the window for the requested information.

Closest to the claimed system for providing information on its technical admixture is the well-known system in the form of an electronic reference book (see description of certificate for utility model of the Russian Federation No. 0006640, G 06 F 15/00, 1998/3 /). The known system comprises user means in the form of a personal computer with a modem, I provide them with a connection to the publisher’s server using the telecommunication network and reading information from it, and means for generating the requested and advertising information in the form of a scoreboard. At the same time, in order not to create visual interference to the user during work, the advertising information is placed: it is displayed in several windows, formed; their advertising strip, which is located on sections of the working panels (toolbars) of the file management or

program.;,; .

A disadvantage of the known system for providing information is the low efficiency of advertising information. This is due to the relatively high costs for the design of advertising modules, which entails their relatively rare update.

Declared as a utility model, the system of providing information is aimed at providing operational updating of advertising information.

This result is achieved by the fact that the information providing system comprises a user tool in the form of a personal computer connected to an information source via a telecommunication network and a means for generating requested and advertising information in the form of a display panel with dynamic advertising information in the windows located on the file management toolbar or a program, while at least one of the windows for advertising information contains an advertiser's advertising banner, and in another text information provided by him in continuous update mode.

The indicated result is also achieved by the fact that the toolbar is equipped with a button with the image of the trademark and / or name of the company providing the information resource, equipped with a drop-down menu with options that allow the user - advertiser to update his advertisement.

Distinctive features of the claimed system for providing information are:

-Placing in at least one window for advertising information of the advertiser's advertising banner, and in another - text information presented by him in the mode of continuous updating (on-line);

-supplying the toolbar with a button with the image of the trademark and / or name of the company providing the information resource, equipped with a drop-down menu with options that allow the user - sponsor to update his advertisement.

Placing in at least one window for advertising information of the advertiser's advertising banner, and in another - text information provided by him in the mode of continuous updating (on-line) allows the advertiser to quickly update their advertising information with minimal cost. Indeed, in one window a banner will be displayed containing information about the advertiser, and in the text box - information about products, prices, price changes, discounts, sales, etc.

Providing, in special cases, the implementation of the toolbar with a button with the image of the trademark and / or name of the company providing the information resource, equipped with a drop-down menu with options that allow the user - advertiser to update his advertisement also allows to speed up information updating, as the advertiser will be able to replace banners and text independently, without contacting the company providing the information resource, but using the options of the drop-down menu (provided that a password is entered that allows you to perform the necessary actions).

The essence of the claimed system is illustrated by the implementation example and the figure, which shows the information board formed by the system.

The information providing system comprises user means in the form of a personal computer with a configuration that allows working with telecommunication networks such as, for example, the Internet, and a means of connecting through it to an information source, for example, a server. Their implementation, placement and connection are known from / 1,2,3 / and are not shown in the drawing, since the proposed new system elements do not affect their essence, but relate mainly to the information panel.

The panel contains a window 1 for displaying the information requested by the user and a toolbar 2 for managing a program providing information or a file located in the window. The toolbar can be from any program, for example, Netscape, Word, or Internet Explorer shown in the figure, etc. The standard toolbar is supplemented by advertising line 3, containing several advertising windows. In accordance with the stated proposal, one of the windows 4 contains an advertiser’s banner. This can be an image of a company’s trademark, advertising slogan, animation, etc. In another window 5, text information is displayed in the on-line (continuous update) mode, for example, by a creeping line. This can be information about products, delivery conditions, prices, discounts, sales, opening new stores, new services, postal address, contact phone number, Internet address, etc.

In special cases of implementation, the toolbar is supplemented with a button 6 with the image of the trademark or name of the company providing the information resource. The button is equipped with a drop-down menu with options that allow the user - advertiser to update his advertisement. For example, ADD NEWS - a page opens where the advertiser can add information to window 5, in the on-line news system, by entering his password EDIT NEW - the advertiser can correct his news. INFO - provides information about the banner network, etc. at the choice of the manufacturer.

The system for providing information operates as follows.

Any user who wants to receive information from this system logs on to the server of the manufacturer of the resource and copies the software (with subsequent installation in his computer), which makes it possible to add ad line 3 to the standard toolbar 2.

Users can conditionally be divided into two categories - consumers and advertisers.

The consumer from his computer via the Internet connects to the source of information and receives it on the information board (in window 1), shown in the figure. At the same time with the requested information, he gets acquainted with the advertising information that appears in windows 4 and 5. Since the advertisement is dynamic, then in window 4 there is a periodic change of banners (for example, after 24-5 minutes), and in window 5 the information goes in a running line or with changing the contents of the window after 20 - 120 seconds.

By clicking on the button 6, the consumer can go to the drop-down menu and if there is an appropriate option in it, get information about the services of the company that provides this information resource and about the conditions for advertising.

In addition, by choosing the appropriate option in the button 6 menu, the advertiser can, subject to entering his password, change the banner displayed in window 4, enter new information presented in window 5.

Claims (2)

1. An information delivery system comprising a user tool in the form of a personal computer connected to an information source via a telecommunication network, and means for generating requested and advertising information in the form of a display panel with dynamic advertising information in the windows located on the file or program management toolbar , characterized in that at least one of the windows for advertising information contains an advertiser’s advertising banner, and in another - it is presented in the mode e continuous update text information. 2. The system according to claim 1, characterized in that the toolbar is equipped with a button with the image of the trademark and / or name of the company providing the information resource, equipped with a drop-down menu with options that allow the advertiser user to update his advertisement.