KR20090084323A

KR20090084323A - Reply ad income model service method from reply management and system

Info

Publication number: KR20090084323A
Application number: KR1020080010422A
Authority: KR
Inventors: 황나삼
Original assignee: 황나삼
Priority date: 2008-02-01
Filing date: 2008-02-01
Publication date: 2009-08-05

Abstract

The comments made by various sites are matched by the members of the comment management site, integrated storage management is inserted, advertisements are generated, and the revenue generated by the Internet sites and commenters are provided at an appropriate rate.

When a user connected from a content providing site (Internet news, blog, UCC video, knowledge search service, cafe, blog, etc.) writes a comment while viewing the content, the content providing site inserts a script to provide an advertisement in the comment. , Member identifier information, comment contents, etc. are sent to the comment management site (a service site that provides advertisement revenue generated by inserting ads while managing and storing comments), and the script requests an advertisement from the comment management site and receives it on the screen. Sprinkle.

The comment management site stores comments and other information sent by the content providing site for each user. When a script requests an advertisement, the comment management site finds an advertisement suitable for the content content and other advertisement methods, and sends it to the script.

When a user who accesses a content providing site clicks on an advertisement in a comment, the script sends information to the comment management site where the comment management site, such as the advertisement identifier, site, and member information, selects which advertisement on whose comment was selected. In addition, the comment management site stores the selected advertisement information, and the advertisement amount set by the advertiser is accumulated in the revenue of the site and the commenter, and the accumulated amount is settled in the commenter and the site.

In the comment management site, open ID access is supported to integrate and manage comments and advertising revenues made by commenters on various sites as comment management site members, and for each site that does not support Open ID, member ID information is set for each site. It is possible to integrate management of comment storage management and advertisement revenue by matching various site members with comment management site member information.

The advertisement provided by the comment management site provides advertisements in various ways set in the content providing site. The advertisement is searched for the contents of the content providing site to provide an advertisement that matches or resembles the content among the keywords set by the advertiser. Advertisements can be provided only for content that matches or resembles the content, or it is possible to set category keywords by theme for services such as cafes or blogs within the content providing site, and each administrator can set the desired keywords and advertising methods. The present invention relates to a method and system for comment advertisement service using comments that support various content setting methods among content provision, such as supporting the user's support and setting the user's desired advertisement.

Description

Comment ad revenue model service method and system through reply management {reply ad income model service method from reply management and system}

The present invention matches the comments made on various content providing sites with the member information of the comment management site, integrated storage and management, extracts the content content as a keyword and selects the content of similar comments to insert advertisements that match or match the keywords of the advertiser in the comments And, it is a comment management service that provides a comment author and a content providing site for advertising revenue.

Similar to the comments, but a variety of services through the bulletin board is registered and in progress, and search for "Internet bulletin board advertising" a large amount of list is found. In the conventional technology, the reply board is a different service, but similar patents and services for various advertisements and services through the bulletin board are progressing, but the advertisement revenue generated while integrating and managing various sites while storing and storing comments in one place The services that can be provided have not been confirmed or registered.

In order to save and manage comments made on various sites in one comment management site, provide advertisement revenue generated by inserting ads, and collect comments of various sites in one place like blogs to add value to information. The purpose is to set the information in the comment management site or to provide integrated management of information on various sites through OpenID.

This service is to provide advertisement revenue generated by inserting ads in comments while storing and managing comments made by various sites for each member.

In the basic membership for the service, the content providing site 101 registers (10) the comment management site (100) and determines the method of providing advertisement by setting the advertisement providing method and the script (11) while subscribing. The script is provided, the commenter is registered to the content providing site 101 (15) to subscribe to the service for commenting permission and comment advertising, and the comment management site to sign-up (13) in the comment management site (100) Comments created by the comment author 102 by supporting OpenID in order to match the member information of various sites with the member information of the site 100, or by setting various site IDs that match by setting member information for each site (14). Ad revenue generated by the integrated management information to the member management information of the comment management site 100, and advertisers 103 while signing up for the comment management site 100 Set the contents to complete the registration.

When the commenter 102 who accesses the content providing site 101 writes a comment (31), the content providing site 101 inserts a script into the comment (32) and sends a comment to the comment management site (33) to store the comment. And management, and also transmits content content and URL according to the advertisement providing method. When the script 203 embedded in the comment requests an advertisement 36 to the comment management site 100, the search engine 216 searches for the content content and the comment content to generate a keyword for the content (38), and then generates the content. And the contents of the comments are similar, and then search the advertisement (39) in the advertisement DB (211) to extract the advertisement of the same or similar to the keyword (40) and to provide the advertisement in the script (203) (41) so that the advertisement appears in the comment do.

When the general user 104 accesses the content providing site 101 and clicks an advertisement 42, the script 203 stores the click information 43 in the comment management site 100 to accumulate advertising revenue and set the advertisement by the advertiser. The information is provided as an advertisement (44), and one commenter (102) matches the amount of comment advertisements made by various sites with comment management site member information to provide advertising revenue to the content providing site (101) and the commenter (102). (45). The content providing site 101 relates to a comment advertisement service method and system using a comment for providing a portion of the profit to the content provider (UCC producer, blog manager) and content manager (cafe manager).

You can get advertising revenue through comments, so you can get advertising revenue without having your own homepage or blog, etc. You can manage and save comments written on various sites, so you can collect comments as a single document, and Ratings can reduce spammy or malicious comments.

Regarding the method and system for the service of comment advertisement revenue through comment management, it writes a comment to exchange one's own knowledge or information about contents while using other people's blog, internet news, UCC appreciation, knowledge search service, etc. Ad revenue generated by inserting ads into the commenter is provided, and various comments are provided depending on the content providing site and the method set by the commenter without providing ads for all comments. Supports open ID for matching and managing the advertising revenue to the members of the comment management site, and additionally sets the member information for each site to provide comments storage management and advertisement revenue. To explain,

1 is a flow chart of membership to achieve the present invention.

This is a diagram showing the flow of membership registration for the comment advertising service, the content providing site 101 and comment author 102, the comment management site 100 to use the advertisement and comment management service provided by the comment management site 100, The advertiser 103 registers, and the content providing site 101 subscribes to the commenter 102, the content provider 105, and the content manager 106.

In the part where the content providing site 101 registers 10 to the comment management site 100 and sets up a script 11 for providing an advertisement, the script 203 is first produced in the comment content and other information. The content of the content and comments by sending a request, displaying the required ad requests and results, setting the necessary information to earn revenue when the ad clicks, and secondly selecting how to search for and provide comment ads. By comparing the content and checking for similarity by matching each other, the way in which the ad is provided, the ad keywords can be set to a specific category or URL, or the commenter 102 can set the specific ad or keyword to provide the desired ad. When the script setting (11) is completed by selecting from among a variety of advertisement providing methods that can provide the comment management site (100) When the script 203 is generated and the script is transmitted 12 based on the set information, the script is received from the content providing site 101 and inserted into the comment. The content provider 105 (a person who registers various contents on the site, such as a UCC producer and a blog manager) also registers 18, and the content manager 106 (a person who manages and operates the entire cafe such as a cafe) is also a member. The subscription 19 is a structure that distributes additional revenue according to each role or policy in the content providing site 101, the advertising revenue settled in the comment management site 100.

For example, if a content provider 105 registers a UCC in a content providing site 101 and a commenter 102 writes a comment to generate an ad revenue, the comment management site 100 may use the content providing site 101 and a commenter. Revenue structure that provides revenue only to (102), but also allows content providers 105 or content managers 106 to generate revenue, so that rewards can be provided separately according to the policy of content delivery site 101. to be.

The commenter 102 registers 13 by setting personal information on the comment management site 100, and allows the contents of comments and advertisement revenues generated from various sites to be matched with the member information of the comment management site 100. Comment management and advertisement revenue created by various commenters (102) on various sites by matching member information of various sites with membership information of comment management site (100) by signing up with open ID (13) or setting various site IDs (14). To provide revenue by integrating and managing the member information of the comment management site (100), and to create a comment on the various content providing sites (101) by signing up (15) to create comments and in addition to the content providing site (101). Will provide comment ads after signing up for a service or approving a contract for a comment ad service.

In order to advertise through comments, the advertiser 103 registers (16) with the comment management site (100) and sets the advertisement amount, advertisement keywords, and advertisement URLs (17). If the comment of 102 and the keyword of the advertiser 103 match the conditions, the advertisement of the advertiser 103 is provided in the comment.

FIG. 2 is a flowchart illustrating a service block according to the present invention, and the membership required for the service flow will be described based on the state in which the member subscription is made as shown in FIG. 1. The content providing site 101 may include various contents (news, intellectuals, Cafes, blogs, videos, etc.) When the general user 104 viewing such contents writes a comment, the user becomes a commenter 102 to obtain advertising revenue.

When the commenter 102 writes a comment on the content (31), the content providing site 101 inserts a script into the comment (32), and sends the comment content, site information, and member information to the comment management site (100) (33). To store and manage comments, and additionally transmit necessary information according to an advertisement providing method of URLs and other additional information of content contents, and the comment management site 100 receives the sent comments and provides a content providing site (101). ) Member matching request (34) whether there is information stored in the member DB (212) through the various site ID settings (14) set by the commenter during membership registration to match the member information to the comment management site (100) member information. Member search (35) after searching in the member DB (212) to extract the comment management site 100 member information If you also used the Open ID search and extract the Open ID, if not all sent without matching It will be saved as information, but later the commenter can access the comment management site (100) and additionally match through the various site ID settings (14) to support the management of comments by the comment management site (100) member information. do.

The script 203 inserted from the content providing site 101 requests an advertisement 36 to the comment management site 100 to provide an advertisement, and the comment management site 100 based on the requesting site and the comment information. It checks who has requested the advertisement from which site and how it is provided, and provides the appropriate advertisement. There are various methods depending on the method of providing the advertisement, but the comment management site ( In the case of 100), if a search request (37) is used to search for content and comment content through a search engine (216), the content is searched and a certain keyword is generated (38). Or similar, the keyword is searched for an advertisement (39) and the advertisement is extracted (40) from the advertisement DB (211) to provide an advertisement (41). Receives from the script (203) is provided on the screen.

For example, there are various ways of providing an advertisement. If a keyword is fixedly set in the content providing site 101, the keyword is not required in the search engine 106, so the advertisement DB 107 can immediately request an advertisement and the content providing site. The keyword set in (101) can be changed in the future, and the keyword can be divided into URLs for each category and topic, so that a single content providing site 101 can provide various advertising keywords for various categories. Do.

When the general user 104 accesses the content providing site 101 and clicks on an advertisement while viewing a comment of various contents, the site information, commenter information, comment information, advertisement, etc., is displayed through the script 203. When the in-click information is stored (43) is received by the comment management site 100, and matched with the comment management site 100 member information and stored, the general user 104 provides the advertisement set by the advertiser 103 (44), The comment management site 100 checks again which information is clicked by which comment on which site on which site the user clicked, and checks the advertising amount set by the advertiser ID member of the comment management site 100 and the content providing site 101. To earn advertising revenue.

The advertising revenue earned by the comment management site 100 is calculated by the commenter 102 and the content providing site 101. Matched by the member ID of 100 and settled, the content providing site 101 is to provide advertising revenue for each site (45), the content providing site 101 is settled advertising revenue and the content provider 105 and content The manager 106 is further provided according to the advertisement revenue distribution criteria.

3 is a flowchart illustrating a comment advertisement service block without a comment management site.

The composition is composed of the commenter 102 and the content providing site 101, there is no comment management site 100 is a configuration of the comment advertising service that can be provided by the content providing site 101 itself.

When the commenter 102 registers for the content providing site 101 and writes a comment 21, the content providing site 101 finds an advertisement in its own advertisement DB 207 and provides an advertisement. According to the provision method, the content contents and the comment contents are transmitted to the search engine 206 owned by the contents providing site 101, and the keywords are extracted (23) for the premise contents. ), And if the keywords are the same or similar to each other, the ad request 24 requests the ad DB 207 for the advertisement and finds the ad and searches the ad to see if the keyword is similar and identical. According to various advertisement settings, the method of searching for an advertisement in the advertisement DB 207 with the keyword generated by requesting the search engine 206 from the content providing site 101 described above may be changed. And, it will be described that the system or service flow can be made simply because the comment advertisement providing method is provided directly from the content providing site 101 without the comment management site 100.

4 is a flow chart of the present invention to achieve, when the article author 102 writes a comment 300, the content providing site 101 inserts a script 301, the comment author, the comment management site 100, If the site, and other information can be stored by sending a comment (302), and the advertisement request (303) through the script 203, in the comment management site (100), the commenter 102 and the advertiser 103 are members If the keyword set and the advertising method and keywords set by the content providing site 101 or commenter 102 are matched by the advertisement condition check 304 and inserted (305), otherwise the advertisement is not provided. The conditional inspection 304 inserts an advertisement, provides an advertisement similar to the content content, or provides a keyword regardless of the content content, provided that the content content and the comment content are similar. Check whether the keyword set in step (101) matches the ad keyword, or the commenter (102) sets the desired ad keyword by himself or selects a specific advertisement and checks the condition so that the advertisement is inserted (305). When the user clicks on the provided site 101 and clicks on the comment advertisement 306, the advertisement management information is stored in the comment management site 100 (307). At this time, when the advertisement information, site information, member ID information, etc. are stored together, the comment management site In operation 100, the information is collected and the advertisement revenue is accumulated 308 by the commenter 102 and the content providing site 101, and then the advertisement flow is calculated 309 for each revenue, thereby ending the service flow.

5 is a diagram illustrating the overall system configuration of the system configuration of the present invention. The entire system Internet 240 includes a comment management server 250, a content providing site server 260, and an advertiser web server 202. .

The comment management site web server 200 includes a script generator 204 for generating a script 203, an advertisement search engine 216 for searching and finding advertisement conditions, an advertisement DB 211 for storing various materials, and a member DB 212. ), A comment DB (213), a commenter evaluation DB (214), and a revenue settlement DB (215) for calculating the advertising revenue. The content providing site 101 is a member DB 221, a content DB 222 to store the content, a comment DB 223 to store the comment, a revenue settlement DB 224 that can settle the revenue to the content provider 105 It is structured to provide revenue. A web server 202 for a web page for displaying advertisements of the advertiser 103 is configured. When the commenter 102, the content providing site 101, and the advertiser 103 access the comment management site web server 200 and sign up, they are stored in the member DB 212, and the advertiser 103 registers the keyword after signing up. When the advertisement is set to the advertisement DB 211 is stored, and the commenter 102 accesses the content providing site web server 201 to write a comment, the comment content, member ID identifier, site identifier information, etc. 213). When the general user 104 accesses the content providing site web server 201 and clicks on the advertisement included in the comment while viewing the comments stored in the comment DB 223 while viewing various contents stored in the content DB 222, the script is displayed. The advertisement revenue is stored in the revenue settlement DB 215 through 203, and the advertiser web server 202 is connected to the general user 104 through the script 203 with the advertisement information in the advertisement DB 211. To provide. In addition, when the general user 104 selects a button for evaluating malicious comments and favorable comments through the evaluation of the comment content, the comment creator (DB) is stored in the comment author evaluation DB 214 through the script 203 and the comment author ( The overall valuation index of 102). The user ratings stored in this way are valid for all content providing sites 101 and commenters 102 who have subscribed to the comment management site 101 instead of one site. Provides a disadvantage for

6 is a screen in which an advertisement is inserted in a comment, a screen in which a comment advertisement 400 is attached to an existing comment, but various types of advertisements are included in each comment. While displaying information in the comment management site 100 shows the advertising window, the rating button 401 can be evaluated by the commenter 102, if there are a lot of reports fall below a certain evaluation score to write comments and advertising revenue Forced sanctions can be imposed.

1 is a flow chart of membership to achieve the present invention.

2 is a service block flow diagram of the present invention.

3 is a comment advertising service block flow diagram made without a comment management site.

4 is a flow chart to achieve the present invention.

5 is a system configuration of the present invention.

6 is a screen inserting the advertisement in the comment

Claims

The method relates to a comment advertisement service that provides a comment author and a content providing site through a comment management site.

The content providing site 101 is registered to the comment management site 100, and the script generator 204 sets the site information and the advertisement providing method to generate and store the script 203 for requesting and providing advertisement (203). a1) step;

(A2) setting, by the advertiser 103 in the comment management site 100, for advertisement, such as membership registration and site information, keywords, advertisement information, and advertisement amount;

(A3) step, wherein the commenter 102 registers to the content providing site 101 to obtain a permission to write a comment and approves the comment advertisement service to insert an advertisement in a comment;

When the commenter 102 writes a comment on the content providing site 101, storing the comment in the comment DB 223 of the content providing site 101 and inserting a script 203 in the comment (a4);

The script 203 inserted into the comment in the content providing site 101 requests an advertisement from the comment management site 100, and the comment management site 100 searches for the advertisement of the advertiser 103 and provides the script 203. (A5) representing an advertisement;

When the general user 103 who accesses the content providing site 101 sees an advertisement of a comment and clicks it, the script 203 transmits information such as a site identifier, a comment creator identifier, an advertisement identifier, and the like to the comment management site 100. (A6) displaying an actual web page of an advertisement set by the advertiser 103 and accumulating advertisement revenue;

When the comment management site 100 collects the advertising costs from the advertiser 105 based on the information stored through the script 203, and divides the content revenue site 101 into the site and commenter 102 to settle the advertising revenue, (A7) calculating the advertising revenue to the commenter 102 in the content providing site 101 again;

Comment advertising revenue model service method through the management of comments consisting of.

In claim 1, in order to collectively manage a part separately providing for each content providing site 101 and the commenter 102 generated advertising revenue generated from various sites by matching each member ID information as a member of the comment management site 100 In addition to the earning and settlement portion,

The comment author 102 registers to the comment management site 100 and sets various site IDs to write a comment (14) to match the comment management site 100 member information with various site member information or to open an open ID. (B1) registering a member to match the member information by allowing the user to log in with an ID;

In step (a6), the script 203 transmits the information generated from various sites to the respective member information, and then integrates and matches different member information to the members of the comment management site 100 for each site for one person. (B2) accumulating profits as members of the comment management site 100;

In step (a7), the advertisement revenue earned by the ID of the comment management site 100 is used as the member information of the comment management site 100, which is the content providing site 101 and the comment author 102, respectively, in the comment management site 100. Immediately calculating the advertising revenue (b3);

In claim 2, the comment content of the commenter is added to support for storing the comment content in the comment management site (100),

(c1) storing the contents of the comment made by the commenter 102 in the comment DB 223 and additionally storing the comment content in the comment DB 213 of the comment management site 100 in step (a4);

The comment management site provides saved comments by user and site, and provides advertisement revenue and count information for each comment, so that you can see how much advertising revenue was generated from which comments on which sites, and the contents of the comments you made. (C2) providing storage management systematically;

In the comment advertisement service provided by the content providing site 101 itself without the comment management site 100, a comment advertisement service method for providing an advertisement by searching for an advertisement similar to a keyword of the content content in a portion where an advertisement is inserted in a comment is provided. in,

(D1) the comment creator 102 registering for the content providing site 101 and writing a comment 21;

In order to search for content in the content providing site 101 and generate a keyword, the content is transmitted 22 to the search engine 106 so that the search engine 106 grasps the entire content and extracts a keyword suitable for the content. (D2) storing the extracted keyword;

When requesting an advertisement 24 to insert an advertisement in a comment, an advertisement matching or similar to a content keyword is found in the advertisement DB 107 and the advertisement is provided (25). The advertisement is received from the content providing site 101 and inserted into the comment (d3). step;

(A4) when the general user 103 accesses the content providing site 101 and clicks on a comment advertisement while viewing a comment (a4);

(D5) calculating the amount of advertising revenue earned at an appropriate ratio from the content providing site 101 to the commenter 102;

In claim 4 relates to a comment advertising service method by adding a portion for comparing the content and the content of the comment to each other to provide an advertisement in the comments having similarities,

In step (d1), if the comment author 102 writes a comment, the content transmission 22 to the search engine 106 and the keyword extraction 23 to extract the keyword in the comment content (e1);

In step (d3), after determining whether the keyword of the content and the keyword of the comment match or are similar, inserting an advertisement only in the matching or similar comment (e2)

In claim 1, 2, and 3 relates to a comment advertising service method for providing an advertisement provided by the comment management site 100 in the comments the same or similar to the content content,

When a comment is written in the content providing site 101, the content content or URL is transmitted to the comment management site 100 so that a search engine 216 generates or matches a keyword suitable for the content content (38) and stores the keyword (f1). step;

In order to provide an advertisement through the script 203, searching for a keyword corresponding to the content content and an advertisement keyword, extracting a matching or similar advertisement, and providing the same through the script 203;

In claim 6, the method relates to a comment advertisement service method in which a part of inserting an advertisement is added to a comment that is identical or similar to each other by comparing the content of the content and the comment.

(g1) checking the match and similarity between the content keyword and the comment keyword by extracting a keyword from the content content and the comment content when the comment creator 102 writes a comment in (f1);

(f2) (g2) providing a matched and similar advertisement by searching for an advertisement keyword for a content in which the content and the comment are identical and similar to each other;

The comment advertisement service according to claim 1, 2 or 3, wherein the content providing site 101 sets a keyword for each category by dividing the URLs for each category subject to insert a comment advertisement for each category. It is about a method,

In (a1), the content providing site 101 registers to the comment management site 100 and sets keywords separately for various category URL addresses in the site in the script generation part, and comments made at each set category URL address are each A method of providing a comment ad revenue model through comment management, in which advertisements that match the set keywords are provided and can be changed to desired keywords later.

In claim 8, in the content providing site 101, for each cafe or blog, the administrator may separately set keywords.

In the advertisement keyword setting that the content providing site 101 sets as a member, a personal manager such as a cafe or a blog can set a keyword for a comment advertisement, and then the personal manager sets a keyword to provide a desired advertisement. How to service comment ad revenue model through comment management.

In claim 2 and 3 to support to provide the advertisement set by the commenter 102,

In step (b1), the commenter 102 registers to the comment management site and selects a specific advertisement and sets a keyword, enables the commenter to provide the desired advertisement regardless of the content providing site, and the comment management site (100). ) Is a comment ad revenue model service method through comment management that adds a section that allows users to change the desired ads and keywords.

In claim 2, 3 through the spam and recommendation button in the script to allow users to rate the comment,

When the user 103 viewing the comment adds a rating button 401 to the comment advertisement 400 to select a comment and selects the button, the user is saved in the comment author rating DB 214, and all members receive a certain score. If you press the recommendation and press the increase score, if you press the report increase, if the evaluation score goes down below a certain score, the commenter 102 is provided with a means for the preparation of spam comments or malicious comments through various disadvantages for ad revenue and comment writing. In addition, the method of comment ad revenue model service through the management of comments that is integrated to all sites that provide comment ad services.

Regarding the comment management site that provides a variety of services for the comment while managing the comment storage in claim 3,

The comment management site 100 is configured to store and manage comments while storing comments written on various sites by the comment author 102 in the comment management site 100, and providing advertisement revenue and counter information generated through the comments. How to service comment ad revenue model through comment management.

Claims 1, 2 and 3 in the comment advertising revenue model service method through comment management consisting of sharing the advertising revenue to the content manager and the content provider in addition to the comment author in addition to the comment author.

It relates to an advertising revenue model configuration system that provides advertising revenue to commenters and content providing sites while advertising revenue generated by inserting ads in comments while storing and managing comment contents.

The entire system includes a comment management server 250, a content providing server 260, and an advertiser web server 202. The system includes an advertisement DB 211 for storing keywords and advertisements of the advertisements of the advertiser 103, and providing contents. When the user registers on the site 101 and the script is provided with the advertisement providing method, the script 203 is provided with a script generator 204 to generate the source code, and the comment creator 102 has a comment DB 213 to store the comments made by the user. And a comment author rating DB 214 to store the rating for the comment through the rating button 401 for the comment content. Revenue settlement DB (215), advertiser (103), commenter (102), content providing site (101) member information is stored to store the advertising revenue generated by inserting ads in comments, and comments are made on various sites. A member DB 212 is provided to store the information of various site ID settings 14 to match the member information of the management site 100, and various methods according to the advertisement providing method set while the content providing site 101 registers. Advertisement is provided, which is provided with a search engine 216 to search for content content and comment content, generate appropriate keywords, and make a comparison decision, and to provide a web service such as a comment management site web server 200. Comment advertising revenue model service system through comment management.