KR20020004884A - Method for providing sonic commercial advertisements in a personal broadcasting on the internet and computer readable record medium on which a program therefor is recorded - Google Patents

Abstract

PURPOSE: A method for providing a sound advertisement by using a personal Internet broadcasting and a computer-readable recording medium are provided for an audience to enjoy the personal Internet broadcasting without taking a log-in procedure in an administrator server, and easily accumulate cyber money by providing special link URL to the respective personal Internet broadcasters. CONSTITUTION: A database server stores basic information of a member in a member database in member registration(S2). A web server receives a sound advertisement from an advertiser or administrator, stores the sound advertisement in a sound advertisement database, and pays advertisement expenses(S4). The web server provides a link URL to a personal broadcaster(S6). The personal broadcaster produces an Internet broadcasting, and downloads a Winamp program, a SHOUTcast server program, a SHOUTcast source program and a member recognition program to a play list(S8). When an audience requests the Internet broadcasting, the Internet broadcaster transmits the Internet broadcasting to the audience. In the case that the audience exceeds predetermined broadcasting time or songs, the personal broadcaster demands the sound advertisement to the web server, and transmits the sound advertisement to the audience through the downloaded programs(S10).

Description

Method for providing sonic commercial advertisements in a personal broadcasting on the internet and computer readable record medium on which a program therefor is recorded }

The present invention relates to a method for providing a sound advertisement using a personal Internet broadcast and a computer-readable recording medium recording a program for executing the same. More particularly, the operator server stores a sound advertisement entrusted from the advertiser side, When receiving the sound advertisement request signal from the broadcaster side, the operator server transmits the sound advertisement previously requested by the personal broadcaster to the personal broadcaster side and pays the cyber money accordingly to the personal broadcaster on the Internet. The present invention relates to a method for providing sound advertisement using personal internet broadcasting and to a computer readable recording medium recording a program for executing the same.

Recently, with the development of computer network technology, advertising activity using banner advertisements on the Internet is increasing. The prior art using such a banner is US Patent No. 5,794,210. According to the patent, a website of an information intermediary server that provides information on compensation is inserted with a hyperlink image (banner) linked to the information provider's website, and signed up by a user. An interface for is provided. The hyperlinked image shows an overview of the information provider's website, as well as how the user is compensated, and the amount of compensation. After accessing the information relay server through the network, the user can select the information providing server that presents the desired reward through the hyperlink image inserted in the website of the information relay server. Go to the information provider's website. The user accesses the information provider's website by clicking on the hyperlink image and the contents of the user database are updated to be rewarded. As described above, the conventional technology is characterized by rewarding the user by simply clicking on a banner advertisement image, downloading a specific software, or using e-commerce.

However, according to the present invention, the banner advertisement occupies a certain space of the screen, thereby lowering the work efficiency of the computer user, and when the user tries to watch a plurality of banner advertisements, the user must select and execute each banner advertisement. There was a problem that the effect of the advertisement was extremely weak only for the user, and the users interested only in the prize had a problem of incurring unnecessary advertisement expenses for the advertiser by receiving the prize without watching the advertisement through the auto mouse program.

SUMMARY OF THE INVENTION An object of the present invention is to solve the above problems, by transmitting sound advertisements corresponding to a predetermined standard to a broadcast listener during internet broadcasting using an information and communication network, thereby improving an advertisement effect than a conventional banner advertisement method.

Another object of the present invention is to expand the use of cyber money by enabling the accumulation of cyber money without performing a separate login procedure of the personal broadcaster.

1 is a first exemplary diagram of an information communication system to which the present invention is applied.

2 is an overall flowchart of a sound advertisement providing method using personal Internet broadcasting according to the first embodiment of the present invention.

3 is a detailed flowchart of the advertisement production and storage step according to the first embodiment of the present invention.

4 is a detailed flowchart of a broadcast and sound advertisement listening step according to a first embodiment of the present invention;

5 is a second exemplary diagram of an information communication system to which the present invention is applied.

6 is a flowchart illustrating a sound advertisement providing method using personal Internet broadcasting according to a second embodiment of the present invention.

7 is a detailed flowchart of a broadcast listening step according to a second embodiment of the present invention;

According to an aspect of the present invention, there is provided a method of providing a sound advertisement using a personal Internet broadcast, the method comprising: storing a sound advertisement produced by a web server in a DB server; The web server assigning a link URL to a personal broadcaster; Providing the program to the personal broadcaster by the web server; And the listener side listening to the broadcast and sound advertisement.

Preferably, the program is at least one of a winamp program, a shoutcast server program, a shoutcast source program, and a member recognition program.

Also preferably, the step of listening to a broadcast and sound advertisement by the listener side may include receiving, by the personal broadcaster, a broadcast listening request signal from the listener side; Transmitting, by the personal broadcaster, its IP to the web server; Transmitting, by the personal broadcaster side, the broadcast to the listener side; Counting, by the personal broadcaster, the broadcast time and the number of broadcast songs of the broadcast; Determining, by the personal broadcaster, whether the counting broadcast time and the number of broadcast tunes exceed a preset standard by an operator; As a result of the determination on the personal broadcaster side, if the predetermined criterion is not exceeded, the personal broadcaster returns to the step of transmitting the broadcast to the listener side by the personal broadcaster side; Transmitting, by the personal broadcaster, an advertisement request signal to the web server; And receiving, by the personal broadcaster, a predetermined sound advertisement from the web server.

On the other hand, the present invention for achieving the above object is to provide a sound advertisement using a personal Internet broadcast, the personal broadcaster side receives a broadcast listening request signal from the listener side; Transmitting, by the personal broadcaster, its IP to the web server; Transmitting a broadcast from the personal broadcaster side to the listener side; Counting the broadcast time and the number of broadcast songs by the personal broadcaster; Determining, by the personal broadcaster, whether the counted broadcast time and the number of broadcast tunes exceed a preset standard by an operator; As a result of the determination on the personal broadcaster side, if the predetermined criterion is not exceeded, the personal broadcaster returns to the function of transmitting the broadcast to the listener side by the personal broadcaster; Transmitting a request signal for advertisement from the personal broadcaster to the web server; And the personal broadcaster side includes a computer readable recording medium recording a program for executing a function of receiving a predetermined sound advertisement from the web server.

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

A first embodiment of the present invention will be described in detail with reference to FIGS. 1 to 4 as follows.

1 is a first exemplary diagram of an information communication system to which the present invention is applied.

As shown in the drawing, an information communication system to which the present invention is applied includes: an information communication network 100 that supports a service related to the present invention to be performed online, and an operator server to link Link URL related to the present invention. Personal broadcaster computer, which receives from the operator server, receives a program and sound advertisement for personal Internet broadcasting from an operator server, produces and transmits a personal Internet broadcast to a listener computer, and transmits a sound advertisement after a predetermined time or after a predetermined number of broadcasts. 200) (hereinafter referred to as "personal broadcaster side"), transmitting the program, advertisement, and the like related to the present invention to the personal broadcaster side, receiving an IP, an advertisement request signal, etc. from the personal broadcaster side, The operator server 300 performs a function such as storing an advertisement received an advertisement, and recalls the acoustic advertisement related to the present invention. Advertiser computer 400 (hereinafter referred to as "Advertiser side") that transmits to the operator server or the operator or the like to perform the necessary payment after transmitting the information for producing an acoustic advertisement related to the present invention to the operator server, A listener computer 500 (hereinafter referred to as a "listener side") that connects to a personal broadcaster and listens to personal Internet broadcasts and sound advertisements, and mediates payments related to sound advertising production and advertisement costs between the operator server and the advertiser side. It includes a payment institution server 600.

The information communication network 100 includes an Internet network using a TCP / IP protocol that can be wired and a WAP protocol that can be wirelessly connected.

In addition, the personal broadcaster side 200 is basically a computer device capable of communicating with an Internet browser capable of displaying web content, and a mobile phone capable of wireless internet communication as well as a personal computer such as a desktop computer or a notebook computer. , Personal digital assistant (PDA) and IMT2000, the personal computer including at least a Windows 98 operating system, a Pentium-class CPU, 64Mb or more of memory, a full duplex sound card and the personal computer. It is preferable to include a headset for inputting the voice of the broadcaster.

In addition, the basic specifications of the advertiser side 400 is the same as the personal broadcaster side.

In addition, the basic specification of the listener side 500 is the same as the personal broadcaster side, and further includes a voice output device for outputting a personal Internet broadcast.

In the present embodiment, the personal broadcaster side 200, the advertiser side 400 and the listener side 500 is limited to a personal computer, but the present invention is not limited thereto and is the same below.

The operator server 300 transmits a program for producing a personal Internet broadcast relating to the present invention to the personal broadcaster and sends a message to the personal broadcaster to pay the cyber money according to the listening rate of the personal internet broadcast. Transmits to the party's party, receives information necessary for the production of the sound advertisement or the sound advertisement from the advertiser's side, and receives the advertisement request signal from the personal broadcaster's side. Member DB for transmitting to the personal broadcaster side and sending and receiving information on the costs of advertising production and advertisement with the payment institution server, Web server 310 for controlling the DB server and the basic information about the members of the operator site, Acoustic advertising DB that manages acoustic advertisements entrusted by advertisers, personal internet broadcasting A program DB for managing a program for producing and listening to the program and a function for requesting the web server for a sound advertisement related to the present invention, a cyber money paid to a personal broadcaster according to a personal internet broadcast listening rate, and And a DB server 320 including a payment DB for managing information related to a payment relationship of a sound advertisement production cost and a sound advertisement publication cost, and a message DB for managing messages transmitted to the individual broadcaster side, the advertiser side, and the listener side. do.

Referring to FIG. 2, a schematic flow of providing an acoustic advertisement using personal Internet broadcasting according to the first embodiment of the present invention is as follows.

2 is a flowchart illustrating a sound advertisement providing method using personal Internet broadcasting according to the first embodiment of the present invention.

When individual broadcasters and advertisers sign up as members using their computers in the operator site in order to receive the service related to the present invention, the DB server 320 stores the basic information of the member in the member DB at the time of membership registration (S2). .

The registration procedure is the same as the general site registration procedure, and the basic information transmitted by the personal broadcaster side 200 and the advertiser side 400 to the web server 310 at the time of membership registration is ID, password ( Password), member's name, address, social security number (or business registration number), (mobile) phone number, e-mail address, work, and contents of sound advertisements reproduced by the personal broadcaster 200 during its Internet broadcasting ( Category) and the like, but are not limited thereto.

The web server 310 receives the sound advertisement directly from the advertiser side 400 or receives the sound advertisement produced by the operator or the advertising production company according to the commission of the advertiser directly by the operator and stores in the sound advertising DB Pay the costs associated with advertising production (S4).

The web server 310 assigns a link URL to the personal broadcaster 200 registered as a member in step S2 (S6).

The link URL is a method of linking another document using URL (URL). In the present invention, the listener side 500 easily searches for each individual broadcaster, so that the listener side 500 of the personal broadcaster desired. In order to link to a personal homepage, the web server 310 provides a link UAL to the personal broadcaster side 200.

The personal broadcaster side 200 generates an internet broadcast from the web server 310, registers an audio advertisement received from the web server 310 in a play list, and performs a function such as reproducing it ( Winamp) program, the personal broadcaster side 200 to perform the role of a single broadcast server to perform a function such as transmitting the Internet broadcast and the sound advertisement related to the present invention to the listener side (500) Shoutcast Server program, a plugin program that acts as an intermediary for transferring data between the Winamp program and the Shoutcast Server program, the SHOWcast Source program, and the sound advertisement related to the present invention. Recognize the membership recognition program that performs functions such as controlling the information required for transmission and consequently accumulating cyber money. Download takes (S8).

When the listener side 500 makes a broadcast listening request through an operator site or directly connected to the personal broadcaster side 200, the personal broadcaster side 200 transmits its own broadcast to the listener side 500. While requesting a sound advertisement to the web server 310 when a predetermined broadcast time or a predetermined broadcast number is exceeded, the web server 310 accordingly outputs a predetermined sound advertisement previously stored in an acoustic advertisement DB. The personal broadcaster side 200 transmits the sound advertisement to the listener side 500 by using the program downloaded in step S8 (S10).

The web server 310 bills the advertiser 400 for an advertisement fee corresponding to the number of acoustic advertisements listened to by the listener side 500 by the step S10, and the advertiser 400 receives the payment. The advertising fee is paid in the form of direct debit through the institution server 600 (S12).

The production and storage of the advertisement in step S4 will now be described in detail with reference to FIG. 3.

3 is a detailed flowchart of the advertisement production and storage step according to the first embodiment of the present invention.

The advertiser side 400 accesses the web server 310 and inputs at least one of an ID and a password to perform a login procedure (S22).

The web server 310 transmits a message to the advertiser side 400 asking whether the advertiser side 400 directly transmits an acoustic advertisement inserted into a personal internet broadcast to the web server 310, and The advertiser side determines whether to directly provide an advertisement by receiving a reply (S24).

As a result of the determination in step S24 of the web server, when the advertiser side 500 does not directly provide an acoustic advertisement, the web server 310 receives information necessary for producing an acoustic advertisement from the advertiser side 500. (S26).

The operator uses the information received by the web server 310 in step S26 to directly produce a sound advertisement corresponding to the operator or to produce a sound advertisement by an advertisement production company that has previously established a business partnership with the operator. do.

The operator stores the produced sound advertisement in the sound advertisement DB (S28).

The web server 310 transmits a payment request message regarding the sound advertising production cost to the advertiser side 400, and the advertiser side 400 in the form of direct debit through the payment institution server 600. The payment for the sound advertising production cost is performed (S30).

As a result of the determination in step S24 of the web server, when the advertiser side 500 directly provides an acoustic advertisement, the web server 310 receives an acoustic advertisement from the advertiser side 500 and the acoustic advertisement. The DB stores it (S32).

The broadcast and sound advertisement listening step of step S10 will be described in detail with reference to FIG. 4 as follows.

4 is a detailed flowchart of a broadcast and sound advertisement listening step according to a first embodiment of the present invention.

The personal broadcaster side 200 receives a broadcast listening request signal from the listener side 500 (S42).

The listener 500 requests a broadcast listening request by accessing an operator site, selecting a predetermined personal broadcaster on a link UAL, or using the homepage UALEL of a personal broadcaster subscribed as a member of the operator site that the listener knows in advance. You can request to listen to the broadcast by entering it directly in the address bar.

When the personal broadcaster side 200 transmits its IP (Internet Protocol) to the web server 310 using a member recognition program, the web server 310 of the personal broadcaster side 200 Receives the IP (S44).

The web server 310 counts the number of IP receptions of the personal broadcaster side 200 and stores the count in the payment DB (S46).

The number of IP receptions stored in the payment DB is preferably used as a basis for various statistics later.

The personal broadcaster side 200 transmits the broadcast produced by the personal broadcaster to the listener side 500 (S48).

The personal broadcaster side 200 counts the broadcast time and the number of broadcast songs using the member recognition program (S50).

The personal broadcaster side 200 determines whether the counted broadcast time and the number of broadcast songs exceed the criteria set by the operator using a member recognition program (S52).

As a result of the determination in the step S52 on the personal broadcaster side, if the predetermined criterion is not exceeded, the personal broadcaster side 200 returns to the step S48, and when the predetermined criterion is exceeded, the personal broadcaster The side 200 transmits an advertisement request signal to the web server 310 using a member recognition program (S54).

The web server 310 transmits an advertisement corresponding to the advertisement contents (category) applied in the registration step of the second step S2 of FIG. 2 to the personal broadcaster side 200 (S56).

The web server 310 counts the number of times of transmission of the predetermined advertisement transmitted to the personal broadcaster side 200 in step S56 to calculate the corresponding cyber money and store it in the payment DB (S58). ).

The personal broadcaster side 200 receives a predetermined advertisement transmitted by the web server 310 in step S56 (S60).

The personal broadcaster side 200 transmits the received sound advertisement to the listener side 500 (S62).

Hereinafter, the reception and transmission process of the predetermined sound advertisement will be described in detail.

The personal broadcaster side 200 receives a predetermined sound advertisement transmitted from the web server 310 using the Winamp program and is registered in the playlist by the location function.

Convert the received predetermined sound advertisement into a streaming virtual file format using a shoutcast source program, and then transmit the predetermined sound advertisement of the virtual file format to the listener side 500 using a shoutcast server program. do.

The personal broadcaster side 200 determines whether the broadcast is terminated using the shoutcast server program (S64).

The broadcast termination is a concept including a case where the personal Internet broadcast is completed and terminated, and a case where the listener side 500 stops listening to the personal Internet broadcast.

The web server 310 receives a broadcast end signal from the personal broadcaster side 200 (S66).

The web server 310 provides the cyber money calculated in step S58 to the personal broadcaster providing the personal Internet broadcast, and transmits the result to the personal broadcaster side 200 (S68).

A second embodiment of the present invention will be described in detail with reference to FIGS. 5 to 7 as follows.

5 is a second exemplary diagram of an information communication system to which the present invention is applied.

As shown in the drawing, an information communication system to which the present invention is applied includes: an information communication network 101 which supports a service related to the present invention to be performed online, and an operator server to link Link URL related to the present invention. Personal broadcaster computer 201 (hereinafter referred to as "personal broadcaster side"), which receives a program for personal Internet broadcasting from an operator server, produces a personal Internet broadcast, and uploads it to an operator server. Receive and store personal Internet broadcasts from the broadcaster, receive them from the advertiser's computer, or store sound advertisements produced by the operator. The operator server 301 for performing the necessary payment, the sound advertisement associated with the present invention Advertiser computer 401 (hereinafter referred to as "Advertiser side") that transmits to the operator server or the operator or the like to transmit the information for producing an acoustic advertisement related to the present invention to the operator server and then perform the necessary payment. A listener computer 501 (hereinafter referred to as "listener side") that listens to personal Internet broadcasts and sound advertisements after downloading a program for listening to personal Internet broadcasts related to the present invention by connecting to an operator server; It includes a payment institution server 601 for mediating payments related to sound advertising production and advertising costs between advertisers.

The concepts and basic specifications of the information communication network 101, the personal broadcaster side 201, the advertiser side 401, and the listener side 501 are the same as in the first embodiment.

In the present embodiment, the personal broadcaster side 201, the advertiser side 401 and the listener side 501 is limited to a personal computer, but the present invention is not limited thereto and is the same below.

The operator server 301 transmits a program for producing a personal Internet broadcast relating to the present invention to the personal broadcaster, receives a personal Internet broadcast produced by the personal broadcaster, and cyber depending on a listening rate of the personal Internet broadcast. Sending a message to the personal broadcaster that the money is to be paid to the personal broadcaster, receiving information necessary for producing an acoustic advertisement or sound advertisement from the advertiser side, receiving a broadcast listening signal from the listener side, and accordingly the personal Internet Web server 311 and operator which transmits acoustic advertisements that meet the criteria set by the broadcaster and operator to the listener side, transmits and receives information about the cost of advertisement production and advertisement with the payment institution server and controls the DB server. Member DB that manages basic information about members of the site, A broadcast DB for managing a personal Internet broadcast received from the personal broadcaster side, a sound advertising DB for managing sound advertisements entrusted by an advertiser, a program DB for managing a program required to produce and listen to a personal internet broadcast related to the present invention. In accordance with the present invention, a payment DB for managing information regarding payment relations of cyber money and sound advertisement production and sound advertisement publication costs paid to a personal broadcaster according to a personal Internet broadcast listening rate, and the personal broadcaster side, the advertiser side, It includes a DB server 321 including a message DB for managing a message transmitted to the listener side.

6 is a flowchart illustrating a sound advertisement providing method using personal Internet broadcasting according to a second embodiment of the present invention.

When individual broadcasters and advertisers sign up as members using their computers in the operator site in order to receive the service related to the present invention, the DB server 321 stores the basic information of the members in the member DB at the time of membership registration (S72). .

The registration procedure and basic information stored in the DB server 321 are the same as the registration procedure of the first embodiment.

The web server 311 produces an acoustic advertisement by the same procedure as the steps S22 to S30 of the first embodiment, and stores the acoustic advertisement DB, and the web server 311 pays the costs related to the advertisement production. (S74).

The web server 311 assigns a link URL to the personal broadcaster side 201 subscribed as a member in step S72 (S76).

The purpose of definition and provision of the link URL is the same as that of the first embodiment.

The personal broadcaster side 201 downloads a program from the web server 311 including an MP3 player function for producing a personal internet broadcast relating to the present invention, and the listener side 501 receives a personal internet related to the present invention. In operation S78, a playback program is downloaded from the web server 311, which enables a computer to play a music file such as an MP3 file, such as Winamp, for listening to broadcast and sound advertisements.

The personal broadcaster produces a personal Internet broadcast desired by the user using a personal Internet broadcast production program stored in his computer 201 and transmits it to the web server 311, which the web server 311 broadcasts. Store in the DB (S80).

The production method of the personal Internet broadcast is the same as the production method of the general personal Internet broadcast.

When the listener side 501 receives a selection signal for at least one of the personal Internet broadcasts linked to the operator site, the web server 311 transmits the corresponding personal Internet broadcast to the listener side 501. And, if the transmitted personal Internet broadcast is broadcast for a predetermined time, and transmits the sound advertisement that meets the criteria set by the operator associated with the present invention to the listener side (501) (S82).

The web server 311 bills the advertiser side 401 for an advertisement fee corresponding to the number of acoustic advertisements listened to by the listener side 501 by the step S82, and the advertiser side 401 sends the payment. The advertising fee is paid in the form of direct debit through the institution server 601 (S84).

The broadcast listening step according to the step S82 will be described in detail with reference to FIG. 7 as follows.

7 is a detailed flowchart of a broadcast listening step according to a second embodiment of the present invention.

When the listener side 501 accesses the operator site and makes a selection for at least one of the personal Internet broadcasts linked to the operator site, the web server 311 receives the selection signal (S92).

The web server 311 counts the number of times of the selected broadcast and stores it in the payment DB (S94).

The frequency of selection of the broadcast stored in the payment DB is preferably used as a basis for various statistics later.

The web server 311 starts transmitting to the listener side 501 the personal Internet broadcast selected by the listener side 501 stored in the broadcast DB in step S92 (S96).

The web server 311 determines whether the transmission time of the personal Internet broadcast started to be transmitted in step S96 has elapsed by a predetermined time set by an operator (S98).

As a result of the determination in step S98 of the web server, if the predetermined time has not elapsed, the web server 311 returns to step S96, and when the predetermined time has elapsed, the web server 311 makes a sound. The predetermined number of sound advertisements stored in the advertisement DB are transmitted to the listener side 501 for a predetermined time (S100).

The advertisement time of each acoustic advertisement transmitted by the step S100 is about 15 seconds, and the number of the acoustic advertisements transmitted is determined in proportion to the broadcasting time of the personal Internet broadcast.

The web server 311 counts the number of transmissions for each acoustic advertisement transmitted in step S100 and stores the result in the payment DB (S102).

The web server 311 determines whether the selected personal Internet broadcast has ended (S104).

The end of step S104 is the same concept as the end of step S64 of the first embodiment.

As a result of the determination in step S104 of the web server, when the personal Internet broadcast is not terminated, the web server 311 returns to step S96, and when the personal internet broadcast is terminated, the web server ( In operation S106, a predetermined cyber money corresponding to the number of sound advertisements broadcasted during the personal Internet broadcasting stored in the payment DB is calculated in step S102.

The web server 311 provides the cyber money calculated in step S106 to the personal broadcaster providing the personal Internet broadcast, and transmits the result to the personal broadcaster side 201 (S108).

The invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, and may also be implemented in the form of a carrier wave (for example, transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

According to the present invention as described above, by receiving the prizes without watching the advertisement through the auto mouse program, there is an effect that can prevent the problem of causing unnecessary advertising expenses to the advertiser, as well as advertising effect than the existing banner advertising method There is also an effect that can be improved.

In addition, according to the present invention as described above, by giving a unique link UAL to each individual broadcaster, the listener listens to the personal Internet broadcast without performing a separate login procedure to the operator server and at the same time cyber money to the personal broadcaster There is also an effect that can be easily earned.

Claims (4)

As a sound advertisement providing method using personal Internet broadcasting, Storing a sound advertisement produced by the web server in the DB server (S4); Granting, by the web server, a link URL to a personal broadcaster (S6); Providing, by the web server, a program to the personal broadcaster (S8); And The listener side listens to the broadcast and sound advertisement (S10) Sound advertisement providing method using a personal Internet broadcast comprising a. The method of claim 1, The program At least one of a winamp program, a shoutcast server program, a shoutcast source program, and a member recognition program Sound advertisement providing method using a personal Internet broadcast, characterized in that. The method of claim 1, In step S10, the listener listens to the broadcast and sound advertisement, Receiving, by the personal broadcaster side, a broadcast listening request signal from the listener side (S42); Transmitting, by the personal broadcaster, its IP to the web server (S44); Transmitting, by the personal broadcaster side, the broadcast to the listener side (S48); Counting, by the personal broadcaster, the broadcast time and the number of broadcast songs of the broadcast (S50); Determining, by the personal broadcaster, whether the counted broadcast time and the number of broadcast tunes exceed a preset standard by an operator (S52); If it is determined that the personal broadcaster does not exceed a predetermined criterion, the personal broadcaster returns to step S48 of transmitting the broadcast to the listener by the personal broadcaster and exceeds the predetermined criterion. In step S54, the personal broadcaster transmits an advertisement request signal to the web server; And The personal broadcaster side receives a predetermined sound advertisement from the web server (S56). Sound advertisement providing method using a personal Internet broadcast comprising a. In order to provide sound advertisement using personal internet broadcasting, Receiving, by the personal broadcaster side, a broadcast listening request signal from the listener side; Transmitting, by the personal broadcaster, its IP to the web server; Transmitting a broadcast from the personal broadcaster side to the listener side; Counting the broadcast time and the number of broadcast songs by the personal broadcaster; Determining, by the personal broadcaster, whether the counted broadcast time and the number of broadcast tunes exceed a preset standard by an operator; As a result of the determination on the personal broadcaster side, if the predetermined criterion is not exceeded, the personal broadcaster returns to the function of transmitting the broadcast to the listener side by the personal broadcaster; Transmitting a request signal for advertisement from the personal broadcaster to the web server; And The personal broadcaster side receives a predetermined sound advertisement from the web server A computer-readable recording medium that records a program for executing the program.