KR20010018333A - Method and apparatus for advertisement on network - Google Patents

Abstract

PURPOSE: An apparatus and a method for advertising through a network media are provided to transmit an advertisement according to a subscriber's disposition, so that a provider of music broadcasting can provide music broadcasting and advertisements efficiently and an advertiser expects an improved advertising effect. CONSTITUTION: The apparatus for advertising through a network media includes following units. Plural subscriber's terminal(120) requests a music program on demand to a central processing unit(100) of the service provider, receives the music broadcasting transmitted by the central processing unit(100) and then reproduces the received music broadcasting as a sound. The central processing unit(100) may be composed of a mainframe computer, a communication server, or a microprocessor and especially, various databases(101,102,103). A music contents database(102) stores various genres of music being provided by music broadcasting service provider. The music broadcasting service provider may receive advertisement contents from plural advertisers through a network(110), so that a music contents database(102) is composed. The central processing unit(100) can transmit a music program to the subscribers by adding the advertisement contents.

Description

Advertising device and method through network medium {METHOD AND APPARATUS FOR ADVERTISEMENT ON NETWORK}

The present invention relates to an advertisement technology through a network medium, and more particularly, to a method and apparatus for effectively delivering advertisement contents to netizens in internet music broadcasting.

Public television or radio stations have been freely distributing their works to the general public based on financial support from the government or advertising fees from advertisers. In other words, private television or private radio stations use public radio media to broadcast works such as news and entertainment documentaries free of charge so that the general public can receive them. Is procuring.

Accordingly, conventional television or radio stations use a method of arbitrarily organizing advertisements requested by advertisers and uniformly distributing them to an unspecified number of people. Recently, as personal networks such as the Internet or the CATV network have become widespread, a new method of efficiently providing information and advertisements between information providers and information recipients has been developed. Appearance is required.

In particular, when a user downloads an asset such as music or listens to it in real time using a personal communication network such as an internet network, the music asset provider uses an efficient advertising technology to target a group of netisns. It is necessary to deliver product advertisements.

Accordingly, a first object of the present invention is to provide a method and apparatus for efficiently delivering advertisement contents in music broadcasting through a personal communication network such as the Internet.

A second object of the present invention is to provide a method and apparatus for efficiently delivering advertisement contents to an information recipient by an information provider through a personal communication network such as the Internet in addition to the first object.

A third object of the present invention is to provide a method and an apparatus for efficiently delivering advertisement content in a programmed music or video on demand for a work such as music or video, in addition to the first object. have.

A fourth object of the present invention is to provide a method and an apparatus for efficiently delivering advertisement content in a download or real time music broadcasting in addition to the first object. .

1 is a block diagram showing the configuration of a network music broadcasting apparatus according to a preferred embodiment of the present invention.

2 is a flowchart illustrating a network music broadcasting method according to a preferred embodiment of the present invention.

<Explanation of symbols for main parts of drawing>

100: central processing unit

101: advertising content database

102: music content database

103: subscriber information database

110: network

120: subscriber terminal

In order to achieve the above object, the present invention provides a music broadcasting network apparatus for providing music broadcasting and advertisement contents to a plurality of subscribers through a communication network, comprising: first storage means for storing a music database constituting the music broadcasting; Second storage means for providing an advertisement database constituting advertisement contents provided with said music; A communication server that edits a plurality of music lists requested by the listener and advertisement contents fetched from the advertisement database in a selected method and transmits the edited contents to the terminal of the listener; Provided is a music broadcasting apparatus including a terminal having an input means for receiving the plurality of music lists and a means for outputting the music broadcasts as sound.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT A preferred embodiment of a network music broadcasting advertising apparatus and method according to the present invention will be described in detail with reference to FIGS. 1 to 3.

1 is a block diagram showing a network music broadcasting apparatus according to an embodiment of the present invention. Referring to FIG. 1, a network music broadcasting apparatus according to an embodiment of the present invention is connected to a plurality of subscriber stations 120 through a network network 110 to receive a music request from a subscriber and to receive music. And a central processing unit 100 for transmitting the advertisement content to each subscriber, the advertisement content database 101, the music content database 102, and the subscriber information database 103.

As a preferred embodiment of the network network 110 which is a component of the present invention, an internet network, a cable television network, a satellite communication network, or the like can be used. The plurality of subscriber stations 120 shown in FIG. 1 can request a music program on demand from the central processing unit 100 of the service provider, and receive and reproduce music broadcasts transmitted by the central processing unit 100 as sound. As the device, a personal computer with a speaker or other multimedia processing device can be used.

The central processing unit 100 of the music broadcast service provider through a network may be configured as a main frame computer, a communication server, or a microprocessor. The central processing unit shown in FIG. 1 includes a keyboard (not shown), a memory device (not shown), an input / output device (not shown), and the like. In particular, various databases 101 and 102 for music broadcasting are provided. And 103).

The music content database 102 is a database that stores various genres of music provided by a music broadcasting service provider. The music content constituting the music content database receives music content from a plurality of music copyright holders via a network 110. By establishing a music content database 102 and displaying it on the subscriber terminal 120, a music program can be ordered from the subscriber.

In the advertisement content database 102 construction method according to the present invention, the music broadcast service provider may receive the advertisement content from a plurality of advertisers via the network 110, the advertisement content commissioned by the advertiser in accordance with the advertisement fee paid by the advertiser To the network music broadcast subscribers to generate the advertising effect.

At this time, the central processing unit 100 of the music broadcast provider may add a plurality of advertisement contents selected by the music broadcast provider to the music program unilaterally edited and transmit them to the subscribers.

In a preferred embodiment of the present invention, the central processing unit 100 includes a subscriber information database 103, and adds a customized advertisement to the music program edited by the user to maximize the advertising effect according to the propensity of subscription listeners. Send to subscription listeners.

That is, the subscriber information database of FIG. 1 includes information on the gender, age, education degree, favorite music genre, hobby, occupation, or type of music recently requested by each subscriber, and is the maximum for a particular subscriber. It is characterized by transmitting the advertising content that can produce the advertising effect.

According to another preferred embodiment of the present invention, when the subscriber edits and requests the music to be listened to by the subscriber terminal 120, the central processing apparatus 100 of the music broadcast provider is provided with the subscriber information database 103. By analyzing the subscriber information and the currently requested music list stored in the can be provided in addition to the personalized advertising tailored to the music program.

2 is a flowchart illustrating a network music broadcasting providing method according to an embodiment of the present invention. Referring to FIG. 2, as a preferred embodiment of the present invention, when a netisn wishing to listen to music accesses a web site providing music broadcasts through the Internet (201), The central processing unit inquires about the membership of the connected netizens (202).

At this time, in the case of a netizen who is not granted membership, subscriber membership is given through a predetermined procedure, and subscriber information is input and added to the subscriber information database. Subsequently, using a music ordering and reproducing means provided by the homepage of the music broadcasting provider, the subscriber prepares a music list to be listened to and transmits a music request packet (204).

As a preferred embodiment of the present invention, the subscriber can create a desired music list under the graphical user environment by using the music list input button constituting the home page of the music broadcast provider.

In another preferred embodiment of the present invention, the subscriber can download the music ordering and playback software provided by the music broadcast provider and operate it on the subscriber's computer. Subsequently, the central processing unit of the music broadcast provider reads 206 the corresponding music content stored in the music content database from the desired music list requested by the subscriber. At the same time, the central processing unit reads the propensity of the music requesting subscriber from the subscriber information database and selects 205 a personalized advertisement suitable for the subscriber's propensity.

According to a preferred embodiment of the present invention, the personalized advertisement may be customized based on the subscriber's basic information such as the name, age, occupation, hobby, and love genre, as well as the current personal favorite music list and the currently requested music list. I can edit it.

According to an embodiment of the present invention, a criterion for inserting a personalized advertisement suitable for a user between music and music requested by a subscriber may be used as follows.

Yes. Field name of the ad to select the ad

1. Gender of the user

2. Age of the user

3. User's Hobbies

4. User favorite singer

5. Personality of the user

6. The genre of your favorite music

7. The ads the user has heard before

An embodiment of a field name of an advertisement for selecting an advertisement is as follows.

Advertisement: Johnson's Baby Lotion

User gender: Female

User age: 15-25 years old

Your hobby:-

Advertisement singer:-

Personality of the user: cheerful, lively

User's favorite genre of music: song, dance, rap, hip hop

Ad Name: Samsung Magic Station

User's gender:-

Age of users: 15-35 years old

User Hobbies: Computer, Games, Chatting, Internet

Advertisement Singer: 유승준

Personality of the user:-

User's favorite genre of music: available, dance, rap, rock, hip hop

Next, an example of a field name of a user for selecting an advertisement is as follows.

Yes. User's field name to select the ad

Username: Song Ju Soo

User gender: male

User age: 27 years old

User hobbies: computer, entertainment, drive

Favorite Singers: Exhibition, Yoo Seung Jun, Next

Personality of the user: vigorous, tough

User's favorite genre of music: pop, dance, rock

As mentioned above, advertisements have their own required fields, with priority given to the fields, with a gender of 10, an age of 9, an advertising singer of 7, a user of 6, and a user's favorite music. The genre can be calculated with five points.

Compared to the user's data, the match is calculated as 3 points, the match is 2 points, and the match is 1 point-the field is calculated as very match. For example, if you count the user Song Ju-soo and the advertisement Magic Station,

Your gender 10 points × very matched 3 points = 30 points

User's age 9 points × very matched 3 points = 27 points

User's 9 hobbies × 2 points = 18 points

7 points of favorite singers x 3 points of great matches = 21 points

User's personality 6 points × very match 3 points = 18 points

Favorite music genre 5 points × 2 matches = 10 points

124 points in total

The total is 124, so it turns out to be very suitable for the user and advertises. The highest total score is 138, and a score of 100 or above turns out to be a very good advertising group, and once advertised, it has the best-priority priority of the group. An example is as follows.

Yes

Ad Name Score Priority

Samsung Magic Station 124 1

Coca Cola 120 2

Nike 118 3

ㆍ ㆍ ㆍ

ㆍ ㆍ ㆍ

New Century Communication 102 11

After listening to the Samsung Magic Station advertisement, the following priorities will change:

Ad Name Score Priority

Coca Cola 120 1

Nike 118 2

ㆍ ㆍ ㆍ

ㆍ ㆍ ㆍ

New Century Communication 102 10

Samsung Magic Station 124 11

Referring back to FIG. 2, the central processing unit finally inserts an advertisement suitable for the user's preference among the music requested by the subscriber to generate a music broadcast packet (207), transmit it to the subscriber (208), and finish ( 209).

In a preferred embodiment of the present invention, the central processing unit of the music broadcast provider may broadcast a series of music requested by the subscriber in real time, or may download music broadcast packets to listen to music and advertisements.

At this time, the music broadcast packet generated by the central processing unit can be coded or encrypted and transmitted. In addition, the music broadcasting method according to the present invention may use a method in which a predetermined license fee is paid to the copyright holder of the music content and an advertisement fee is charged to the advertiser according to the amount of music content and advertisement content provided to all subscribers.

In addition, the music broadcasting method according to the present invention may provide a music broadcast by setting the subscriber's membership cost and the advertiser's advertising fee burden according to the advertising content and the editing ratio of the music content provided to the subscriber.

The foregoing has outlined rather broadly the features and technical advantages of the present invention to better understand the claims of the invention which will be described later. Additional features and advantages that make up the claims of the present invention will be described below. It should be appreciated by those skilled in the art that the conception and specific embodiments of the invention disclosed may be readily used as a basis for designing or modifying other structures for carrying out similar purposes to the invention.

In addition, the inventive concepts and embodiments disclosed herein may be used by those skilled in the art as a basis for modifying or designing other structures for carrying out the same purposes of the present invention. In addition, such modifications or altered equivalent structures by those skilled in the art may be variously changed, substituted, and changed without departing from the spirit or scope of the invention described in the claims.

Network music broadcasting apparatus and method according to the present invention, unlike the prior art, using the personal communication network, such as the Internet or cable television network, the customized advertising content suitable for the subscriber's tendency in the step of editing and transmitting the program music requested by the subscriber The music broadcast provider can efficiently provide music broadcasts and advertisements because the music broadcast packet is transmitted between music and music.

In addition, it is possible to provide a music broadcast in a rational broadcast by setting a subscription cost of subscription listeners and an advertiser fee according to the editing ratio between the music content and the advertisement content.

Claims (27)

In the method for providing a music program to a plurality of subscribers, Forming a first database for storing a plurality of music contents constituting the music program; Forming a second database for storing a plurality of advertising content; Selecting and combining the music contents from the first database to form the music program; Classifying a plurality of categories according to a method of selecting a plurality of subscribers to form a third database; Editing the advertisement content selected from the second database into the music program to form a music broadcast packet composed of the music content and the advertisement content; Transmitting the music broadcast packet Music broadcast providing method comprising a. The method of claim 1, wherein the transmitting of the music broadcast packet comprises transmitting using an internet medium. The method of claim 1, wherein transmitting the music broadcast packet comprises transmitting using a cable television network. 2. The method of claim 1, wherein transmitting the music broadcast packet comprises transmitting using a satellite communication broadcast medium. The method of claim 1, wherein the forming of the music broadcast packet comprising the music content and the advertisement content comprises: Analyzing, from the third database, the propensity of the subscriber to receive and listen to the music broadcast packet; Selecting advertisement content from the second database in a method selected according to the propensity of the subscriber obtained in the analyzing step; Editing the advertisement content obtained in the selecting step to the music content to form the music broadcast packet; Music broadcast providing method comprising a. The advertisement of claim 1, wherein the forming of the music broadcast packet comprises selecting and combining, from the first database, music content constituting the music program by a music broadcast provider providing the music broadcast. How to Provide. The method of claim 1, wherein forming the music broadcast packet Selecting and programming a music content provided by the first database by a subscriber who listens to the music broadcast; Requesting the programmed music program from the music broadcast provider; Analyzing a propensity of a listener for requesting the music program from category information classified by the third database; Forming the music broadcast packet by selecting advertisement content provided by the second database according to a result of the analyzing step and adding the selected advertisement content to the music program; Music broadcast providing method comprising a. The method of claim 1, wherein forming the music broadcast packet Reading music content requested by the subscriber from the first database; Analyzing the propensity of the music content requested by the subscriber and the propensity of the subscriber stored in a third database to read the selected advertisement content from the second database in a predetermined manner; Editing and adding the music content and the advertisement content to form the music broadcast packet. Music broadcast providing method comprising a. The method of claim 1, wherein the forming of the music broadcast packet comprises forming a combination ratio of the advertisement content and the music content according to a subscription fee of a subscriber and an advertisement fee of an advertiser. The method of claim 1, wherein the advertisement content constituting the music broadcast packet includes a general public advertisement edited and added by the music broadcaster. The method of claim 7, wherein the step of selecting and programming the music content Connecting the subscriber to a homepage of a music broadcast provider providing the music broadcast; Clicking and programming a plurality of music contents corresponding to music desired by the subscriber by referring to the first database provided by the music broadcasting provider; Music broadcast providing method comprising a. The method of claim 1, wherein the transmitting of the music broadcast packet comprises transmitting the music broadcast packet to the listener in real time to listen to the music and an advertisement. The method of claim 1, wherein transmitting the music broadcast packet Downloading the music broadcast packet by the subscriber; Playing and listening to the downloaded music broadcast packet by the subscriber; Music broadcast providing method comprising a. The method of claim 1, wherein the selected method of classifying the plurality of subscribers into a plurality of categories comprises classifying the subscribers based on basic information of the subscribers. 15. The method of claim 14, wherein the basic information includes any one or a combination of gender, age, hobby, favorite singer, personality music genre of the subscriber. The method of claim 1, wherein the selected method of classifying the plurality of subscribers into a plurality of categories includes a method of classifying the subscribers according to a propensity of music programs selected and combined from the first database. Way. The method of claim 1, wherein the step of forming the third database is omitted. In the method for providing a music program to a plurality of subscribers, Forming a first database for storing a plurality of music contents constituting the music program; Forming a second database for storing a plurality of advertising content; Receiving a request list of a plurality of music contents requested by the plurality of listeners; Forming a music broadcast packet by adding advertisement content fetched from a second database to the music content requested in the request list; Transmitting the music broadcast packet to the listener Advertising providing method of the music broadcast comprising a. 19. The method of claim 18, wherein adding the advertisement content to form the music broadcast packet Analyzing a propensity of music requested to the request list; Withdrawing advertising content from the second database according to a result of the analyzing step; Adding a music content to the music content to form a music broadcast packet; Music broadcast providing method comprising a. 19. The method of claim 18, wherein receiving a request list further comprises receiving a number of advertisements that a subscriber requests to listen to. 21. The method of claim 20, wherein the music broadcasting providing method charges a music listening fee according to the number of advertisements requested by the subscriber. In the method for providing a music program to a plurality of subscribers, Transmitting a music broadcast packet comprising a plurality of advertisement contents inserted between a plurality of music contents constituting the music program; Music broadcasting method characterized in that. An apparatus for providing a music program to a plurality of subscribers, A first database for storing a plurality of music contents constituting the music program; A second database for storing a plurality of advertisement contents; A third database for storing classification information about the subscriber; Means for inputting a music request list requested by the subscriber; Central processing means for fetching a plurality of music contents from the first database according to the output of the input means, and for extracting the advertising content from the second database to form a music broadcast packet; Music broadcast providing device comprising a. 24. The apparatus of claim 23, wherein the input unit is provided on a homepage providing the music broadcast, and includes a plurality of music list frames corresponding to a plurality of music contents provided by the first database. And an input means for producing the music request list by clicking a desired list of music list frames. In the music broadcast network device for providing a music broadcast and advertising content to a plurality of subscribers through a communication network, First storage means for storing a music database constituting the music broadcast; Second storage means for providing an advertisement database constituting advertisement contents provided with said music; A communication server that edits a plurality of music lists requested by the listener and advertisement contents fetched from the advertisement database in a selected method and transmits the edited contents to the terminal of the listener; A terminal having input means for receiving the plurality of music lists and means for outputting the music broadcasts as sound Music broadcasting device including. A music broadcasting apparatus for providing a music broadcasting to a plurality of subscribers through a communication network, An input means for selecting and requesting music desired by the subscriber and a subscriber terminal for reproducing and listening to the music broadcast; A central processing unit for processing and controlling the music broadcast; A music content database storing music content of the music broadcast; An advertisement content database storing advertisement content constituting the music broadcast together with the music content. Music broadcasting device comprising a. 27. The music broadcasting apparatus of claim 26, wherein the music broadcasting apparatus further comprises a subscriber information database storing the propensity of the subscriber.