KR20010109376A - A advertising method and system of video on demand service - Google Patents

Abstract

The present invention relates to a VOD service method through a computer network. The present invention, by maximizing the advertising effect of the advertiser by exposing the advertisement to the customer using the on-demand video service, through the exposure of the advertisement can be reduced in the service fee paid by the use of the on-demand video service to the customer The present invention proposes an advertising method of an on-demand video service that allows the operator to increase the number of use of the service, secure a large number of subscribers, and generate revenue accordingly.

Description

Advertisement method of video service on demand and system thereof {A ADVERTISING METHOD AND SYSTEM OF VIDEO ON DEMAND SERVICE}

The present invention relates to a video on demand (VOD) service method through a computer network network, in particular, provides an advertisement to a customer in performing the video on demand service through a computer network, and in return for the benefits such as reduction of service fee The present invention relates to a method and system for advertising in an on-demand video service that enables the expansion of use of the on-demand video service and profit generation of a service operator.

Along with the digitization of video media, on-demand video service systems have been built and implemented. On-demand video system is a next-generation video system that allows a user to select a desired video and receive the received video, instead of watching the video unilaterally transmitted at a predetermined time period by the service operator.

On the other hand, if the user wants to use the on-demand video service system, the user subscribes through a separate subscription procedure as an on-demand video service operator. And it is provided with a set-top box that converts the image transmitted from the on-demand video service operator and then interface it to play it on the monitor. A connection between the set top box and the video service system on demand is performed through a cable and a public network.

In this way, the system is installed, and the user selects an image he / she wants to watch while viewing the screen state of the monitor. When the image selection is completed, the image is received from the on-demand video service operator to watch it. This is the same operation in an on-demand video service system through a computer network.

Therefore, the user has the convenience of receiving the desired image remotely and watching it according to the desired time and situation.

However, despite the advantages of the on-demand video service, the average customer has been burdened with watching the video while paying the fee. In the case of an on-demand video service operator, in order to generate a certain amount of revenue, users must pay the fee accordingly while watching the ordered video. However, if the number of users is small, the service fee is low and the profitability is generated by providing the service. It was difficult to do. This situation has become a major cause of the failure of the recent popularization of on-demand video services.

Therefore, the users of the service in the video-on-demand system can be lowered in the service fee to increase the frequency and usage rate of the service, and to provide a low-cost service to the providers who provide the service There was a demand for a proposal of a system and a service method to increase the number of customers and to make up for the loss through a separate advertisement.

Accordingly, an object of the present invention is to allow users who use on-demand video services to pay and exempt the service fee at a low cost in exchange for viewing the advertisement, and the loss of paying the service fee for providers who provide the service. Providing advertisements in the provision of the service to make up for it, and the advertiser's point of view to provide advertising that can be more effective in advertising by suggesting a method and system for advertising video-on-demand services that can be profitable to all interested parties It is in a ship.

In order to achieve the above object, in the present invention, a process of registering subscribers who have agreed to the agreement according to the advertisement video viewing as a member and signing the agreement according to the provision of the advertisement video to the advertiser of the provided advertisement video, A process of setting up a predetermined video reproducing terminal device, which allows registered members to reproduce a video transmitted by an on-demand video service through a connection on a network, without any additional charges, and requests for watching a small video from the members. Providing an image required at the time, inserting the advertisement image provided from the advertiser at a predetermined time interval and providing, and at a certain point in time, the member watching the image of the state in which a certain amount of reduction is made according to the advertisement viewing Charge the service fee according to the provision of the advertisement image to the advertiser It offers video-on-demand (VOD) service system and a method of advertising that the charge constituted by any process stipulated advertising features.

1 is an overall configuration diagram of an on-demand video service system to which the present invention is applied.

2 is a flowchart illustrating a service of an on-demand video service for providing advertisements according to the present invention.

3 is a block diagram of a video reproducing apparatus for outputting an advertisement of an on-demand video service according to the present invention.

4 is a block diagram of a video providing system for providing an advertisement of an on-demand video service according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, in describing the present invention through the reference numerals added to the components of each drawing, it should be noted that the same reference numerals are used even when the same reference numerals are shown on the other drawings to indicate the same components.

Also, in the following description, many specific details such as components of specific circuits are shown, which are provided to help a more general understanding of the present invention, and the present invention may be practiced without these specific details. It is self-evident to those of ordinary knowledge in Esau. In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

1 is an overall configuration diagram of an on-demand video service system to which the present invention is applied.

Referring to this, the VOD terminal 100 is installed in a home and a corresponding place as a video reproducing terminal device. The video reproducing terminal apparatus is connected to the network 200 according to the embodiment of the present invention, and receives and decodes the video and the advertisement video data transmitted on the network. The decoded result is reproduced on the monitor. It is manufactured in the form of a miniaturized and lightweight set-top box, and the user performs an image reproducing operation by simple operation. The video reproducing terminal device is supplied to the user free of charge or through a reduction of a certain amount in performing the service of the present invention. The image reproduction terminal device reproduces an image through an external separate monitor. The monitor is usually implemented as a TV, and may be a liquid crystal display, a computer monitor, or the like.

The network 200 is a data transmission network configured to be used by a plurality of users using a VOD service according to an embodiment of the present invention. This can be the Internet, ISDN, PSTN, CATV networks, etc. The video reproducing terminal device 100 according to an embodiment of the present invention is also connected to the network to select and receive video and advertisement video data transmitted therein.

The service provider 300 is a server system that stores video and video advertisement data to be played in the practice of the present invention. It is also connected over the network and stores the video data selected by the subscriber and the video advertisement data provided by the operator and the subscriber's agreement. The stored image data is digitized and stored in a compressed state to reduce the amount of data. In the present invention, a device functioning as a client transmits the stored video data in the form of a bit stream when a video data transmission request is made from the video reproducing terminal apparatus. This is an operation by allowing association to be reproduced in real time.

And when providing a video advertisement according to an embodiment of the present invention, the video advertisement is inserted into the video between the middle and provide. This is done through agreement between the subscriber and the operator, as mentioned above. The insertion of the advertisement video is also inserted as data in the form of a bit stream to the transmitted bit stream. The subscriber using the service then watches the provided video advertisement in the middle of the video playback.

Advertiser 400 enters into a contract with the operator and asks for an advertisement. The advertiser 400 provides the operator with advertisement costs corresponding to the service usage fee and the location of supplying the video playback terminal device generated in the practice of the present invention.

2 is a diagram illustrating a service flow of an on-demand video service for providing advertisements according to the present invention.

This is to help understand the present invention, and is a diagram illustrating a service process of the VOD service according to the present invention.

Referring to this, in step 21, subscribers who want to use the VOD service according to the present invention make a contract of conditions according to membership and advertisement exposure. This can be done through remote control operations on the network, and offline work. The agreement of the advertisement exposure condition is an agreement that the advertisement will be provided in the middle of the viewing when the image is viewed and the corresponding benefit will be provided accordingly. The arrangement may also include a portion for supplying a terminal device for playing the video.

If the subscriber approves the agreement of step 21 in step 22, the subscriber pays the member who subscribed to the VOD playback device as the video playback terminal device in step 23. And the installation is made according to the use of the service.

However, in the case of not approving the agreement of step 21, in step 24, the member receives a service of a general video providing type.

In step 25, the service operator enters into an advertising spending contract with the advertiser. The description of this process at this stage is for convenience of description, and it is not a problem in the practice of the present invention even if the process is performed at any stage and in any process.

In step 26, the image providing service is performed. This is done by the service operator reading and providing a video selected by the member. In operation 27, an advertisement image providing service is performed. This operation is performed by inserting an advertisement into the middle of the video when providing the video in step 26. As a result, steps 26 and 27 are described as separate processes, but this is an operation that is repeatedly performed at the same time in viewing a member's video.

In step 28, the operator settles and reduces the costs of using the service to the members who use the agreement in step 21 and the service according to the operations in steps 26 and 27. In step 29, the advertiser charges an advertisement fee and charges accordingly to the advertiser of the advertisement image provided in the video viewing.

Meanwhile, the service flow disclosed in FIG. 2 described above is a diagram showing the overall service state of the present invention in chronological order, and its operation may be performed according to an appropriate network environment.

3 is a block diagram of a video reproducing apparatus for outputting an advertisement of a video on demand service according to the present invention.

Referring to this, the video / audio data decoder 114 decompresses and decodes the video and advertisement video data transmitted through the network access processor 118 and the controller 110. If this is usually implemented as a DSP chip, the data decompression rate and processing speed vary depending on the type of the chip. In general, the decompression method depends on the MPEG method, but the method may be differently applied by the operator.

The controller 110 controls the overall operation of the video reproducing terminal device applied in the practice of the present invention. In such an operation, there may be an operation control of each component provided, and an operation control according to an interpretation of a user's operation command. Further, according to the embodiment of the present invention, the driving control of the video reproducing program and the driving control of the network connection program are achieved. It is implemented with a one-chip microprocessor.

The network connection processing unit 118 performs interfacing to a network under the control of the control unit 110 and performs reception processing of video and advertisement video data transmitted from a service operator. In addition, transmission processing of user information and video data access command information transmitted to the service operator is performed.

The voice signal output unit 111 converts the decoded and processed voice data into an audio signal as an audible state. The voice signal output unit 111 outputs the audio signal through a speaker of a monitor provided separately.

The video signal output unit 112 converts the decoded and processed video data into a video signal in a visible state. Its conversion method may be NTSC, PAL, etc. according to the installed area and serviced. The video signal output from the video signal output unit 112 is output on the screen of the monitor.

The operation unit 113 is a user interfacing device that receives a user's operation command and transmits a user's request to the control unit 110. The operation functions include power on / off, video data playback command, stop command, playback speed control command, and other necessary function commands. This is generally done as a manipulation of the keypad and remotely via a wireless remote control as needed.

The user information storage unit 118 stores user identification information, and allows the user to reproduce the video data only for a user who has been previously authenticated as an access of the user identification information. It can also be applied to identify minors. In fact, when the video playback service of the video reproducing terminal apparatus according to the present invention is performed, it may be appropriate to receive the service only for a user registered in advance. In such a situation, the user information of the type described above is stored. This is an apparatus optionally provided in the practice of the present invention.

The network access program driver 115 drives a network access program that is stored in advance according to a user's request to play an image. The network connection environment is formed in software through the driving of the program. For example, when the network is implemented through the Internet, the network access program driver 115 processes a connection of a predetermined image providing service operator to a server computer. The server computer becomes a server for providing video and advertising video data.

The video / audio data reproducing program driver 116 generates a software operating environment for requesting transmission of video data in a network connection state and reproducing the received video data according to the result. A program similar to the video / audio data playback program is a real player and a media playback program that are currently implemented on a computer.

The video / audio data buffer 117 is implemented as a volatile memory, which temporarily stores received video data and decoded video data. Due to the characteristics of the digitized image data, a certain amount of data must be stored in the storage state to display the corresponding image on the screen. This function enables the storage state. Therefore, it is called a buffer.

Although not otherwise mentioned in the drawings, a liquid crystal display device, a nonvolatile memory, a power supply unit, etc. of the device itself are essentially configured.

4 is a block diagram of a video providing system that provides an advertisement of an on-demand video service according to the present invention, that is, a service operator system.

Referring to this, the network interface 310 processes a connection with a network. Through this, a video providing request and a connection from a video reproducing terminal device are made. The controller 320 performs an overall control operation of the service operator server and a transmission control operation according to provision of a selected image and an advertisement image according to an embodiment of the present invention. Then, the advertisement cost is calculated based on the provision of the advertisement image, the usage fee and the reduction fee are calculated for the service member. It also achieves access control of the databases described below.

The subscriber database 330 stores information related to members, such as basic information according to the use of services of members who have been subscribed to, and information on whether to receive an advertisement image. The controller 320 may determine whether a member who uses a service becomes a member who receives an advertisement image through access of the subscriber DB 330.

The advertisement image DB 340 stores various forms of advertisement images which are designed and produced in advance. The stored advertising video is a video, and the video is inserted in the middle of viewing the video. It is produced and stored at the request of the advertiser 400.

The advertisement cost settlement DB 350 stores the advertisement cost settlement result based on a predetermined criterion according to the advertisement image transmission.

Image DB 360 stores image information provided in the practice of the present invention. It is made of various kinds such as movie, drama, TV, and transmits the video according to the member's choice.

In the embodiment of the present invention, when the image stored in the image DB 360 is provided, the advertisement image stored in the advertisement image DB 340 is inserted in the middle.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by the equivalents of the claims.

As a result, the implementation of the present invention as described above has the advantage that the service fee is low for users who use the service, and the use frequency and utilization rate can be increased, and low cost for service operators who provide the service. To increase the number of subscribers and make up for the loss through the provision of a separate advertisement. As the advertiser inserts the advertisement video in the middle of the video, the advertisement effect is maximized. There is an advantage.

Claims (4)

In the service providing method of the video on demand (VOD) service system, When the video is played, registering subscribers who agree to the agreement according to the advertisement video as a member, and signing the agreement according to the provision of the advertisement video to the advertiser of the provided advertisement video; Setting up the predetermined video reproducing terminal device for reproducing the video transmitted by the video-on-demand service through a connection on a network, without charge for the registered members; Providing the requested images from the members upon request of viewing a predetermined image, and inserting and providing an advertisement image provided from the advertiser at a predetermined time interval; At a certain point of time, the service fee is charged to the members for viewing the video in a state where a certain amount of reduction is made according to the viewing of the advertisement, and the advertiser is charged the advertising fee according to the provision of the advertising image. Advertising method of video on demand (VOD) service system characterized in that. According to claim 1, The provided video and advertising video, And a bit stream of the advertisement image is included in the bit stream of the advertisement at a predetermined interval and transmitted. The advertisement method of the VOD service system according to claim 1, wherein the bit stream of the advertisement image is transmitted. In the video on demand (VOD) service system, When using the video on-demand, after agreeing to the reduction of the fee for the simultaneous viewing of the advertising video inserted in a certain period in the middle of the playback video and the installation benefit of the video playback terminal device, and using the video service on demand, As a result of viewing the advertising video of the members, the advertiser pays the advertising fee corresponding to the reduction of the fee and the provision of the installation of the video playback terminal device; Registering the members, inserting the advertisement image of the advertiser at regular intervals into the image provided when the image is requested to be played according to the on-demand video service of the registered members, and using the fee and the image reproducing terminal device A video on demand (VOD) service system, comprising a service operator that provides installation benefits and bills the advertiser for the costs incurred therefrom. An operator server of a VOD service system for providing a pre-stored image of a video reproducing terminal device of members registered in advance, and the video reproducing terminal device via a predetermined video data transmission network, An image database for storing images provided according to requests of registered members as predetermined data; An advertisement image database for storing an advertisement image inserted and viewed at an intermediate time point at the request of an advertiser when viewing the images of registered members; A subscriber database for storing information on registered members who have previously agreed to view advertisement video; An advertisement cost settlement database that stores settlement details of advertisement costs generated on a predetermined basis with the advertiser through viewing of the stored advertisement video, and charged to the advertiser; The video including an image stored in the image database and an advertisement image stored in the advertisement image database at a predetermined period when the image is provided when there is a request for providing an image through the registered member's image reproduction terminal device; And a control unit for controlling the provision to the playback terminal device and for controlling the billing of the advertising fee with reference to the advertising cost calculated according to the provision of the advertising image.