KR20010108687A - Advertisement method and a electronic commerce system using comics and animation - Google Patents

Abstract

The present invention relates to an advertisement method and an e-commerce system using a cartoon, and a method of using a terminal of a user who can access a network and an e-commerce system that provides information to a user connected through a network and sells the product. A cartoon corresponding to a product is produced, and a database is created using the produced cartoon as a video file. When the user connected to the network network requests the comic book information in the database state, the comic book list information is provided. When the user selects one of the comic book list information, the video file of the comic book selected by the user is displayed. Download to the user's terminal. Then, when the user selects a cartoon image of the product from the cartoon image displayed on the monitor, information of the product corresponding to the selected cartoon image is displayed on the monitor of the user. The product price is paid and the product is provided to the user.

According to an embodiment of the present invention, the present invention allows a netizen to check the information of a product to be purchased while watching a cartoon, and naturally makes a netizen with a low product purchase desire feel the product purchase desire.

Description

Product advertising method using cartoon and electronic commerce system {ADVERTISEMENT METHOD AND A ELECTRONIC COMMERCE SYSTEM USING COMICS AND ANIMATION}

The present invention relates to electronic commerce using a network (network), and in particular, a product that enhances the customer's purchase motivation by providing information of the goods through the animation (animation, comics, cartoon, caricature, character) corresponding to each product It relates to a product advertisement method and an e-commerce system using a cartoon corresponding to the.

Advances in communication technology and the Internet have made it possible to make calls or purchase goods with people in remote locations across regions and countries. For this reason, on-line merchandise sales, or e-commerce, is emerging as a new hot issue.

However, on-line merchandise has the disadvantage of reducing the pleasure of shopping, and unilaterally instills the motivation to 'buy' to netizens, thus depriving netizens of unwillingness to visit.

In addition, there is a problem that buyers in the shopping mall can not find other entertainment elements other than the intended purpose because of its strong commercial nature.

Accordingly, the present invention is to solve the conventional problems, by avoiding the rigidity of the existing trading method and by providing the buyer with the opportunity to buy a bypass, a network user with a win-win system that satisfies both suppliers and consumers It is intended to provide to.

In addition, an object of the present invention is to increase the purchase motivation by adding an entertaining element to the information of the product provided to the network user, and at the same time, to enjoy the joy of shopping.

1 is a conceptual diagram of a product advertisement method using a cartoon according to an embodiment of the present invention.

2 is a block diagram of an electronic commerce system using a cartoon according to an embodiment of the present invention.

3 is a flowchart of an e-commerce system using a cartoon according to an embodiment of the present invention.

Figure 4 is a view showing an example of the cartoon provided to the netizens in the e-commerce system using the cartoon according to an embodiment of the present invention.

E-commerce system using a cartoon according to a feature of the present invention for achieving the above object,

A central processing unit for providing contents in response to a request of a user connecting through a network;

A product providing server under the control of the central processing unit and providing information of a product requested by a network user;

A cartoon providing server under the control of the central processing unit, providing a cartoon including an image of the product, and providing information of the required product through the provided cartoon;

A product sales server that receives a product purchase price from the network user and delivers the product to the user when a network user requests to purchase one of the products provided by the product providing server or the cartoon providing server; And

And a database server including a variety of commodity information and comic information corresponding to the commodity information.

In the cartoon information provided by the cartoon providing server, a product to be sold is preferably a prop of a cartoon character, and the propped product is clicked by a user, and thus information of a product corresponding to the cartoon image is displayed. It is desirable to make it appear.

Here, the cartoon provided by the cartoon providing server may be a video, may be a still image, and may be a character known through a TV, a cartoon, a magazine, or the like when the still image is a still image.

On the other hand, product advertisement method using a cartoon according to another feature of the present invention for achieving the above technical problem,

In a method using a terminal of a user who can connect to a network and an electronic commerce system that provides product information to a user connected through a network and sells the product,

A first step of producing a manga corresponding to each product and making the manga into a database by using the produced manga as a video file;

A second step of providing cartoon list information when a user connected through a network requests cartoon information in a state where a cartoon corresponding to a product is made into a video file;

If the user selects one of the cartoon list information, a third step of downloading and providing an image file of the cartoon selected by the user to the user's terminal;

A fourth step of displaying information of a product corresponding to the selected cartoon image on the monitor of the user when the user selects the cartoon image of the product among the cartoon images displayed on the monitor; And

If the user indicates the intention to purchase a product, a fifth step of receiving a product price from the user and providing the product to the user is provided.

Here, the cartoon image may be a video or may be a still image.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a conceptual diagram of a product advertisement method using a cartoon according to an embodiment of the present invention. As shown in FIG. 1, the electronic commerce system 100 of the present invention drives a PC equipped with a web browser and a mobile communication terminal 10 such as PCS, cellular, CT-2, PDA, etc. to be connected through an Internet network. It provides the netizens with cartoon information including product information, and provides entertainment and product information to netizens with low intention to purchase products.

In more detail, when the e-commerce system 100 of the present invention receives the connection request signal A from the user terminal 10, the e-commerce system 100 connects and authenticates (A '), and then requests the netizens' requests (B, C). According to the basic e-commerce services, as well as 1. provide product information (C '), 2. provide cartoons (B'), 3. provide product sales services.

At this time, the electronic commerce system 100 of the present invention provides product information through two methods.

The first is for netizens who have a strong desire to purchase products. At this time, since the user wants to purchase a desired product in a short time, the system 100 of the present invention immediately provides information (price, manufacturer, use, etc.) of the product in response to the needs of the netizen, and the netizen has a product. When the purchase is requested, the product price is paid and the product is delivered to the user. Here, the first method is a method that is performed in a general e-commerce system.

The second method is for netizens with low desire to purchase products. At this time, the user has a desire to purchase a product, but has a larger purpose of obtaining information about the product. For such netizens, the system 100 of the present invention provides a cartoon containing an image of a product. As a result, netizens have the pleasure of watching cartoons, and moreover, they are motivated to buy them through the merchandise (glasses, watches, hats, shoes, gloves, cars, TV, etc.) included in the cartoons.

At this time, the cartoon provided by the system of the present invention includes all that are generally known as cartoons such as caricature, cartoon, story strips, animation, and the like. The cartoon may be provided as a moving image or may be provided as a still image.

Accordingly, the system 100 of the present invention, as shown in Figure 1, the cartoon image of the product to be sold in the cartoon image (P1, P2, P3, ..., Pn) produced as a moving image or still image ( It is provided to netizens, including commodity 1, commodity 2, commodity 3, ..., commodity n). Here, the cartoon image of the product is linked to a web page that informs the product information, and when the user clicks, the product information appears.

As described above, the system 100 of the present invention provides product information in two ways, and if the user indicates the purchase intention among the provided product information, the price of the product is paid electronically, and then the product is delivered (delivered) to the user. do.

Hereinafter, with reference to Figure 2 will be described the operation of the electronic commerce system using a cartoon according to an embodiment of the present invention. 2 is a block diagram of an electronic commerce system using a cartoon according to an embodiment of the present invention.

As shown in Figure 2, the electronic commerce system 100 using a cartoon according to an embodiment of the present invention, the central processing unit 110, Web providing unit 120, product information providing unit 130, cartoon providing unit 140, a merchandise sales unit 150, and a database unit 160, and provide the contents and services to a netizen (an internet user using a PC or an internet user using a mobile communication terminal) 10.

Here, a user using a PC accesses the system of the present invention on the Internet by an ISP (Internet Service Provider) using a modem, or accesses the system of the present invention on the Internet by using a local area network (LAN). . A user using a mobile communication terminal transmits data in order of a mobile communication network, a wireless application protocol (WAP) gateway server, and an internet network to access the system of the present invention. By receiving and determining various signals transmitted to the system of the present invention, the type of the received signal, that is, the corresponding unit (one or more of 120 to 150) to process the signal is determined. Then, the central processing unit 110 transmits the received signal to the corresponding unit and executes each unit.

Here, each of the units 120 to 150 is a program for processing a corresponding signal or a hardware device storing the program, and in the case of a program, the units 120 to 150 are stored in one or more memories (not shown). Is executed.

The web providing unit 120 reads and provides a web page containing content corresponding to the request of the netizen from the database unit 160, and the product information providing unit 130 provides product list information and netizens from the database unit 160. Provides information such as price, use, manufacturer and product number for the selected product.

The cartoon providing unit 140 provides the cartoonist list information to the netizen and downloads and provides video information of the selected cartoon (video cartoon, still image cartoon) when the user selects one cartoon. When a signal for requesting product information is received through the video information of the cartoon provided to the netizen, the product information providing unit 130 determines a type of a product by using the received signal and informs the type of the determined product. To pass on.

The merchandise sales unit 150 selects one or more merchandise, requests a purchase of the selected merchandise, and provides the netizen with a message requesting a payment method, so that an electronic payment such as a card or online payment is made, and the netizens This purchase will be delivered to netizens.

The database unit 160 includes a web DB 161, a product information DB 162, a cartoon information DB 163, and a member information DB 164.

More specifically, the web DB 161 stores web page file information including a home page file for the web providing unit 120, and the product information DB 162 stores information (price, manufacturer, product) of various products. Number, purpose, etc.) and the manufacturer of the product.

The cartoon information DB 163 stores cartoon information (video file, still image file) included in the cartoon character's body or the cartoon background after various goods are imaged. The member information DB 164 stores personal identification information of netizens registered as members and information such as a card number or bankbook number for payment of the user.

In the above description, the comic information stored in the comic information DB 163 stores information of a comic image produced by the comic artist as a file (JPEG, GIF, video file), and the comic artist responds to the goods from the operator of the system of the present invention. Produces a manga that is asked to produce a (adapted) manga. In other words, if there is a watch commodity, the cartoonist is required by the system operator to produce a manga that includes the watch, thus producing a cartoon or caricature or a character or story manga or animation containing the watch.

Therefore, in the cartoon information (file) stored in the cartoon information DB 163, different products are cartoonized, that is, cartoon props, and the cartoonized product outputs a signal informing the corresponding product as the user clicks. do. That is, the cartoonized product acts as an activation button to retrieve the cartoon product information.

In the above, in the case of animation, it is preferable that the cartoonized product is not included in a frame in which the animation appears and is separately displayed in the same window.

Hereinafter, an operation of an e-commerce system using a cartoon and a product advertisement method using the cartoon according to the embodiment of the present invention configured as shown in FIG. 2 will be described with reference to FIGS. 3 and 4.

3 is a flowchart of an e-commerce system using a cartoon according to an embodiment of the present invention. And, Figure 4 is a view showing an example of the cartoon provided to the netizens in the e-commerce system using the cartoon according to an embodiment of the present invention.

As shown in Figure 3, the netizen is connected to the system 100 of the present invention through the Internet network, and receives a member authentication through a login process to enter the ID and password (S300).

Netizens who have been authenticated can receive various services and contents provided by the system 100 of the present invention.

If the user intends to purchase a predetermined product, the user clicks on a predetermined active button in a web page window provided by the system of the present invention and requests information of the product (S301). Then, the central processing unit 110 of the present invention receives the product information request signal from the netizen to drive the web providing unit 120 to provide a user with a web page to select the information of the product.

Accordingly, the user selects the type of product he / she wants to purchase, and the central processing unit 110 receives and determines a signal received from the user to drive the product information providing unit 130. Then, the product information providing unit 130 reads the list information of the TVs manufactured by Samsung, LG, Daewoo, Anam, etc. from the product information DB 163 when the list information for each kind of goods requested by the user is TV. Provided (S302).

The product list information provided by the product information providing unit 130 is received by the Internet terminal 10 and displayed in a window window on the monitor, and netizens check the product list information corresponding to the product requested by the netizen through this window window. Done. The user selects a desired product by comparing the price, use, and performance of each product, and clicks the selected product (S303).

When the user clicks on the product, the user terminal 10 transmits a signal indicating the type of the product to the system 100, and the central processing unit 110 determines the signal and then processes the signal. The information providing unit 130 is driven.

Then, the product information providing unit 130 reads the detailed information of the product selected by the netizen from the product information DB 162 and provides it to the user (S304).

The user checks the product information displayed on the monitor, and transmits a signal indicating the intention to purchase the product to the system 100 to receive a payment window from the product sales unit 150. The user completes the payment by selecting one of the card payment, the bank paper payment, and the online payment through the payment window (S305).

When the payment is completed, the merchandise sales unit 150 transmits a signal indicating the type of merchandise purchased by the user and a purchase signal to a sales server of a merchandise manufacturer (supplier) not shown, and the merchandise manufacturer delivers the merchandise to the user's home. (S306, S307).

The product offering and the product sale described above are a case of netizens with a high intention to purchase a product, which is a sales method of a general electronic commerce system.

However, in the case of a netizen who has a low intention to purchase a product, the purchase of goods or product information may not be required immediately after accessing the system 100.

In this case, the netizen will use the cartoon providing service provided by the system 100 of the present invention.

Therefore, when the netizen requests the cartoon screening (S310), the central processing unit 110 receives the cartoon screening request signal from the Internet terminal 10, determines the signal, and then drives the web providing unit 120 (S310). .

Then, the web providing unit 120 provides a user with a web page for selecting a type of cartoon under the control of the central processing unit 110, and the user can select the cartoon information provided by the web providing unit 120. Select the cartoon you want through the web page.

The central processing unit 110 drives the cartoon providing unit 140, the cartoon providing unit 140 from the cartoon information DB 163 to list the cartoon information selected by the netizens under the control of the central processing unit 110; It reads and provides it to the terminal 10 (S311).

Here, the cartoon information DB 163 stores the cartoon information produced by the cartoonist when the product supplier asks the electronic commerce system of the present invention to sell the product. At this time, the comic information includes a product (ball) as shown in FIG. 4, and when a user clicks on the ball, a sub-window that informs the product name, product number, price, order quantity, and the like of the ball appears (S320, S321, S322, S323). Thus, the cartoon image of the product serves as an icon.

On the other hand, if the user is provided with a plurality of cartoon information through the cartoon list information provided by the cartoon providing unit 140, and selects one of them.

That is, when the user selects 'Dooly', the cartoon providing unit 140 provides a plurality of list information (Dooly character collection, Dooly animation, Dooly GIF file, etc.) about Dooly, and the user selects one of them ( S312).

Then, one cartoon information request signal selected by the user is determined by the central processing unit 110, and the user is provided with the cartoon information by the cartoon providing unit 140 (S313).

Accordingly, the Internet terminal 10 downloads the cartoon information provided by the cartoon providing unit 140 and displays it (if animation) or displays it (GIF file or still image) (S314).

Therefore, the user can enjoy his favorite character, the manga he wanted to see, or the work of his favorite manga artist through the manga information displayed on the monitor, and naturally see the merchandise included in the manga displayed on the monitor. You will feel the desire to buy.

If the user desires to purchase a product and clicks on a product included in the cartoon (S315), the product information providing unit 130 displays the predetermined portion of the cartoon screen displayed on the monitor as shown in FIG. Inform the clicked product information (S316).

Then, when the user confirms the product information and transmits a signal informing the intention to purchase the product to the system 100, the user is provided with a payment window from the product sales unit 150, through the payment window to the card payment and bank magazine The payment is completed by selecting one of the deposit and the online deposit (S305).

Then, the user is delivered by the product sales unit 150 of the present invention to the product requested to purchase from the product supplier (or itself) (S306, S307).

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art will be able to variously modify and change the present invention without departing from the spirit and scope of the invention as set forth in the claims below. It will be appreciated.

According to an embodiment of the present invention through the above description, the present invention has the effect of providing entertainment to the netizens can not feel in the simple purchase of goods by allowing the information of the goods to be purchased while watching the cartoon.

In addition, the present invention has an effect of increasing the amount of product sales by allowing the netizens with a low product purchase desire to naturally feel the product purchase desire.

Claims (9)

In a method using a terminal of a user who can connect to a network and an electronic commerce system that provides product information to a user connected through a network and sells the product, A first step of producing a cartoon corresponding to each product and constructing a database using the produced cartoon as an image file; A second step of providing cartoon list information when a user connected through a network requests cartoon information in a state where a cartoon corresponding to a product is made into a video file; If the user selects one of the cartoon list information, a third step of downloading and providing an image file of the cartoon selected by the user to the user's terminal; A fourth step of displaying information of a product corresponding to the selected cartoon image on the monitor of the user when the user selects the cartoon image of the product among the cartoon images displayed on the monitor; And And a fifth step of receiving a product price from the user and providing the product to the user when the user indicates the intention to purchase the product. In claim 1, The cartoon image file databased in the first step, A product advertisement method using a cartoon, which is a video file and a still image file. In claim 1, The third step, If the selected one of the cartoon list information is a cartoon of a video file, determining the cartoon selected by the user, reading files from the database to allow the determined cartoon to appear as an image, and the files and And adding a cartoon image of a product corresponding to the determined cartoon to download to the user's terminal. Accordingly, the product advertisement method using a cartoon, characterized in that the video cartoon occupies one frame in one window window and the cartoon image of the product appears in another window. In claim 3, The third step, If the user selects one of the cartoon list information from the cartoon of the sperm image file, determining the cartoon selected by the user, reading the image file of the determined cartoon from the database data, and the image file of the cartoon read. Including downloading and providing to the user's terminal, Thereby, the cartoon of the still image is displayed on the terminal of the user in the cartoon window of the still image, the cartoon advertisement product method using a cartoon, characterized in that. In an electronic commerce system that connects to a network terminal to provide product information and to sell goods, A central processing unit for providing contents in response to a request of a user connecting through a network; A product providing server under the control of the central processing unit and providing information of a product requested by a network user; A cartoon providing server under the control of the central processing unit, providing a cartoon including an image of the product, and providing information of the required product through the provided cartoon; A product sales server that receives a product purchase price from the network user and delivers the product to the user when a network user requests to purchase one of the products provided by the product providing server or the cartoon providing server; And An e-commerce system using comics, comprising a database server including various commodity information and comic information corresponding to the commodity information. In claim 5, Cartoon information stored in the database server, E-commerce system using a cartoon, characterized in that the still image file including an animation file and a GIF file. In claim 6, The animation file and the still image file, E-commerce system using a cartoon, characterized in that the goods to be sold as a cartoon props. In claim 6, The cartoon providing server, If the provided cartoon is an animation, a window is provided including a first frame in which the animation appears and a second frame in which the merchandise included in the animation is a cartoon image, and the cartoon image of the second frame serves as an icon. E-commerce system using a cartoon, characterized in that linked to the window and informs the window. In claim 6, The cartoon providing server, If the provided cartoon is a still image file, the cartoon and the cartoonized product are simultaneously displayed through one frame, and the cartoonized product is linked with a window window that informs the product information by acting as an icon. E-commerce system.