KR20010099449A - System and method for offering a information over bluetooth network - Google Patents

Abstract

The present invention relates to an information transmission system using a local area network, and a method thereof, wherein an advertiser or an operator knows which advertisement is output to which object through local area communication between an advertisement output liquid crystal terminal installed in an elevator and a passenger cell phone occupied therein. It is an object of the present invention to provide a system and method for transmitting information using a local area network, which has a concept of a local broadcasting station for each region and a building, and an interactive advertising concept.

The present invention provides an advertiser server for producing and transmitting specific advertisement data; A mobile telecommunication company server having an account for granting reserves for a plurality of members; A mobile phone having a built-in local area network chip therein; An advertisement output terminal attached to an elevator and provided with a liquid crystal display capable of outputting various advertisements on a front surface thereof, wherein a chip for a local area network is embedded therein to receive mobile phone information from the mobile phone; The advertisement output terminal may be configured to transmit and store advertisement data provided from the advertiser server, and to receive and transmit mobile phone information from the advertisement output terminal to the advertiser server.

Application of the present invention has the advantage that the target marketing can be carried out in the future because the advertiser or operator can recognize which advertisement is output to any object in the elevator, there is a liquid crystal terminal for advertising output installed in the elevator and Through the two-way short-range communication with the passenger's mobile phone, the advertisement of the mood is automatically displayed according to the age and gender of the mobile phone subscriber, and the target advertisement effect is effective. In addition, it can output differentiated advertisements by region, transmit pre-stored packaged advertisement data to mobile phones, and download the games with advertisements to mobile phones so that the advertisements are output as the game progresses during the elevator travel time. Effective advertising and its advertising The management can be made for the award. In addition, there is an effect that it is possible to induce the purchaser of the product by using a discount bar code and a discount coupon provided when viewing the advertisement. In addition, the advertisement delivery system of the elevator has the effect that the advertisers operating costs can be reduced because advertisers do not have to pay a separate communication cost. In addition, the passengers can easily make credit payments through the discount coupons, barcodes, and reserves, thereby providing merits for viewing advertisements and inducing purchases of products more strongly. In addition, by providing the concept of local broadcasting stations by region and building, intensive marketing is possible within the effective market range, thereby providing the distribution benefits due to marketing to both advertisers and elevator occupants.

Description

Information transmission system using local area network and its method {SYSTEM AND METHOD FOR OFFERING A INFORMATION OVER BLUETOOTH NETWORK}

The present invention relates to an information transmission system using a local area network and a method thereof, and more particularly, to an information transmission system using a local area network that allows an advertisement to be output in an elevator in a state in which an advertisement target is recognized through a local area network such as Bluetooth. A system and method thereof are provided.

As is well known, due to the recent development of information and communication technology, the development of information providing technology that provides information on various fields in real time to at least one host server through at least one host server through a short-range data communication network including a long-distance data communication network has been developed. Actively in progress

Based on this, in recent years, information selection technology and compression technology are being developed to more easily access peripheral technologies such as cache memory expansion technology to provide accurate information to subscribers more quickly and subscribers' tastes and preferences. Attempts have been made to increase the amount of transmission of various wireless data.

Reflecting this trend, in recent years, the IMT-2000 business for transmitting video and various image data to a mobile terminal through satellite is in earnest, and mobile advertisement and various contents provision using a general mobile phone have been commercialized.

Mobile advertising has a greater advantage than that of a general wired terminal in that the user always carries it. Recently, personalized information is provided based on personal taste by using personally identifiable information.

However, since the mobile advertisement is a method of randomly spraying advertisements using SMS (Short Message System) while the advertisement provider and the wireless carrier cooperate with each other through an alliance or the like, the subscribers have text data including advertisements. There is a problem that when the output of is frequently felt a lot of antagonism. In particular, when such text data arrives to its own terminal during busy work, there is a problem that the adverse effect of the advertisement occurs because it buys a very large antagonism.

In addition, since the mobile advertising is in accordance with the unilateral advertising provision system of the advertising company, the mobile subscribers do not have a special merits, and even if the mobile subscriber wants to receive an advertisement in a specific field, this is not possible. In addition, since there is a random advertisement, there is a problem that the advertisement output for each individual, regional is impossible.

Above all, there is a problem that the advertising company is an economic burden because the mobile communication company has to use the communication network established by the mobile communication company for each advertisement, so the network network fee must be paid for each advertisement.

The present invention has been made in view of the above-described prior art, and an advertiser or an operator recognizes which advertisement is output to which object through short-range communication between an advertisement output liquid crystal terminal installed in an elevator and a passenger cellular phone mounted therein. An object of the present invention is to provide an information transmission system using a local area network and a method thereof.

Another object of the present invention is the information using a local area network to automatically output the advertisements according to the age and gender of the mobile phone subscribers through the short-range communication between the liquid crystal terminal for advertising output installed in the elevator and the passenger cell phone occupied therein The present invention provides a delivery system and method.

Another object of the present invention is to provide an information transmission system and method using a local area network that allows differentiated advertisements by time zone and region through an LCD for advertisement output installed in an elevator.

Another object of the present invention is to provide an information transmission system and a method using a local area network that enables the output of personal information such as company bulletin boards, company advertisements, family celebration messages, etc. through a liquid crystal terminal for advertisement output installed in an elevator.

Another object of the present invention is to transmit a package advertisement data stored in the liquid crystal terminal for advertisement output installed in the elevator to the mobile phone, and to provide an information transmission system and method using a local area network to provide a merits according to the output of the advertisement. In providing.

Another object of the present invention is to provide a variety of reserves and cash back to the buyer when purchasing the advertising products output through the advertising output liquid crystal terminal installed in the elevator, the information using the local area network to provide various discount coupons as compensation for viewing the advertisement The present invention provides a delivery system and method.

Another object of the present invention is to provide a system and method for transmitting information using a local area network, which allows advertisements to be output while downloading games with advertisements through a liquid crystal terminal for advertisement output installed in an elevator.

Another object of the present invention is to provide an information transmission system and method using a local area network that allows advertisers to easily request advertisements through ARS and online.

Another object of the present invention is to provide a concept of a local broadcasting station for each region and building to enable intensive marketing within the effective market range, thereby providing information distribution system using a local area network to provide both the advertiser and the elevator occupant with distribution benefits due to marketing. And it provides a method.

1 is a schematic diagram showing the configuration of an advertisement delivery system using a local area network according to a first embodiment of the present invention;

2 is a block diagram showing the configuration of a system for transmitting advertisement using a local area network according to a first embodiment of the present invention;

3 is a block diagram showing a circuit configuration of an advertisement delivery server using a local area network according to a first embodiment of the present invention;

4A and 4B illustrate screen configurations of an advertisement output terminal using a local area network according to a first embodiment of the present invention;

5 is a flowchart showing a signal flow of an advertisement transmission system using a local area network according to the first embodiment of the present invention;

6 is a schematic diagram showing a schematic configuration of an advertisement transmission system using a local area network according to a second embodiment of the present invention;

7 is a block diagram showing a circuit configuration of an advertisement delivery server using a local area network according to a second embodiment of the present invention;

8 is a flowchart illustrating a signal flow of an advertisement transmission system using a local area network according to a second embodiment of the present invention;

9 is a schematic diagram showing a schematic configuration of an advertisement transmission system using a local area network according to a third embodiment of the present invention;

10 is a flowchart showing a signal flow of an advertisement transmission system using a local area network according to a third embodiment of the present invention;

11 is a schematic diagram showing a schematic configuration of an advertisement transmission system using a local area network according to a fourth embodiment of the present invention;

12 is a block diagram showing a circuit configuration of an advertisement delivery server using a local area network according to a fourth embodiment of the present invention;

13 is a flowchart illustrating a signal flow of an advertisement transmission system using a local area network according to a fourth embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

AOD: Advertising output terminal, A1 to An, B1 to Bn: Mobile phone,

AOS: Ad delivery server.

In order to achieve the above object, according to a preferred embodiment of the present invention and the advertiser server for producing and transmitting specific advertising data; A mobile telecommunication company server having an account for granting reserves for a plurality of members; A mobile phone having a built-in local area network chip therein; An advertisement output terminal attached to an elevator and provided with a liquid crystal display capable of outputting various advertisements on a front surface thereof, wherein a chip for a local area network is embedded therein to receive mobile phone information from the mobile phone; An information transmission system using a local area network, comprising: an advertisement transmission server configured to transmit and store advertisement data provided from the advertiser server to the advertisement output terminal, and receive mobile phone information from the advertisement output terminal and transmit the information to the advertiser server. This is provided.

Preferably, the advertisement output terminal is provided with an information transmission system using a local area network, characterized in that the bar code and coupon data output to the screen can be transmitted to the passenger cell phone through a local area network.

More preferably, the information sending server is provided therein and a communication module for transmitting and receiving advertising data and mobile phone information; An advertisement classification unit for classifying advertisements provided by a plurality of advertisers according to time zones, advertisement contents, and regions; A mobile phone information management unit for managing mobile phone information read from the elevator passenger mobile phone; An advertisement output information manager configured to manage an output schedule for outputting an advertisement; A reserve settlement unit for calculating a reserve granted to a passenger in exchange for viewing an advertisement outputted through the advertisement output terminal; An advertisement output terminal manager configured to manage individual information of the advertisement output terminal distributed and provided in each region; An advertisement DB for storing advertisement data provided from the advertiser; A mobile phone information DB for storing the passenger mobile phone information read from the advertisement output terminal and the advertisement information output in a corresponding time zone; A reserve settlement DB for storing reserve data provided by the elevator occupant in exchange for viewing the advertisement; An advertisement output terminal information DB for storing information of each advertisement output terminal; A time zone advertisement information DB for storing advertisement information to be output for each time zone in association with the time zone; A personal advertisement information DB for storing message data for personal message delivery; A regional advertisement information DB for storing advertisement data for each region; In the state in which an advertisement schedule is previously set according to an operation of an operator for each time zone and region, the advertisement data stored for the advertisement output terminal AOD is transmitted and controlled and the advertisement output terminal AOD is controlled. There is provided an information transmission system using a local area network, characterized in that it is configured to control to manage the obtained passenger cell phone information, and to control the amount of reserves provided in return for viewing the advertisement for the occupant.

On the other hand, the present invention is the process of providing an advertisement to the advertiser; Storing the advertisement in the information transmission server and determining the output order thereof; Outputting an advertisement through an advertisement output terminal in an elevator; Determining whether a mobile phone is detected through a local area network; If the mobile phone is detected, automatically transmitting the mobile phone information to the advertisement sending server and storing the mobile phone information; Accumulating reserves in the member account or transmitting discount coupons and barcodes to the mobile phone; Presenting the reserve points, discount coupons and barcodes when the member purchases the product; Discounting the purchase price of the product; There is provided a method for transmitting information using a local area network, which comprises a process of updating a member's reserve information or deleting a discount coupon.

Preferably, the advertisement output through the advertisement output terminal of the elevator is provided with a method for transmitting information using a local area network, characterized in that it is possible to output different individual commercials for each region and building.

More preferably, the advertisement output order is provided by the operator to determine the priority of the advertisement classified by time zone, region, personal message, over-the-air broadcasting of the corresponding advertisement is provided information transmission method using a local area network.

On the other hand, the present invention and the advertiser server for producing and transmitting specific advertising data; A mobile communication server for opening a bank account for a plurality of members and providing customer information on a customer interest according to a request of an advertisement sending server; A mobile phone having a built-in local area network chip therein; An advertisement output terminal attached to an elevator and provided with a liquid crystal display capable of outputting various advertisements on a front surface thereof, wherein a chip for a local area network is embedded therein to receive mobile phone information from the mobile phone; Advertisement sending server for requesting information on the interests of the occupant of interest in the passenger based on the mobile phone information provided from the advertisement output terminal to transmit the advertisement data corresponding to the interests provided to the advertisement output terminal for output. Provided is an information transmission system using a local area network, characterized in that consisting of.

More preferably, the advertisement sending server includes an advertisement classification unit for classifying advertisements provided by a plurality of advertisers by time slots, advertisement contents, regions, and interests; A mobile phone information management unit for managing mobile phone information read from an elevator rider mobile phone from the advertisement output terminal; An advertisement output information management unit managing an output scenario for outputting an advertisement; An advertisement output terminal manager configured to manage individual information of the advertisement output terminal distributed and provided in each region; Information transmission using a local area network comprising a passenger symbol determination unit for receiving a passenger's interest from the mobile communication company and outputting advertisements of the corresponding interests through the advertisement output terminal and a DB for storing classified advertisement data. A system is provided.

On the other hand, the present invention provides a process for the advertiser to provide advertising data; Classifying and storing advertisement data by interests; Detecting the mobile phone by the advertisement output terminal in the elevator; The advertisement sending server requesting the mobile communication company to request the interest information of the corresponding mobile number customer; Extracting and outputting an interest advertisement of the passenger; Accumulating reserves in the member account or transmitting discount coupons and barcodes to the mobile phone; Presenting the reserve points, discount coupons and bar codes when the member purchases the product; Discounting the purchase price of the product; There is provided a method for transmitting information using a local area network, which comprises a process of updating a member's reserve information or deleting a discount coupon.

Preferably, the advertisement content classification according to the interests is provided with a method of transmitting information using a local area network, characterized in that it is also possible to classify the advertisements by the age of the advertisement target as well as the classification by the interest categories.

On the other hand, the present invention provides a process for the advertiser to provide advertising data; Storing the advertisement data in the form of a package in the advertisement output terminal; Detecting the mobile phone by the advertisement output terminal in the elevator; Transmitting the package advertisement to the passenger mobile phone; Accumulating reserves in the member account or transmitting discount coupons and barcodes to the mobile phone; Presenting the reserve points, discount coupons and barcodes when the member purchases the product; Discounting the purchase price of the product; There is provided a method for transmitting information using a local area network, which comprises a process of updating a member's reserve information or deleting a discount coupon.

In addition, the present invention provides a process for the advertiser to provide advertising data; Combining the advertisement data with a pre-stored game; Transmitting the ad serving game to an advertisement output terminal and storing the ad serving game; Detecting the mobile phone by the advertisement output terminal in the elevator; Transmitting the ad serving game to a passenger mobile phone; The process of earning a reserve in the member account or sending a discount coupon and barcode to the mobile phone as a reward for downloading the ad serving game; Presenting the reserve points, discount coupons and bar codes when the member purchases the product; Discounting the purchase price of the product; There is provided a method for transmitting information using a local area network, which comprises a process of updating a member's reserve information or deleting a discount coupon.

Preferably, the local area network characterized in that it further comprises the step of transmitting the telephone number accessible to the discount coupon and bar code so that the passenger can make a reservation call phone call to the store provided discount coupon and bar code via the mobile phone Provided is a method for transmitting information by using.

More preferably, the local area network characterized in that it further comprises the step of transmitting the store URL accessible to the discount coupon and bar code so that the passenger can make a reservation reservation to the shop that provided the discount coupon and bar code via a mobile phone Provided is a method for transmitting information.

More preferably, when the passenger wishes to pay the credit by using a discount coupon and a barcode when purchasing a particular item, the credit settlement server associated with the advertisement delivery server receives the discount coupon and barcode from the passenger's mobile phone; Identifying, by the credit settlement server, a passenger's authenticity through an advertisement sending server; Provided is a method for transmitting information using a local area network, which comprises a process of discounting the discount coupon and a discount amount of a corresponding bar code and a credit for the purchase price.

In addition, when the passenger wishes to pay the credit by using the reserves granted when purchasing a particular item, the process of identifying the authenticity of the passenger to the advertisement sending server side by the credit settlement server associated with the advertisement sending server; Checking, by the credit settlement server, the reserve information of the passenger through an advertisement sending server; Provided is a method for transmitting information using a local area network, which comprises a process of discounting a purchase price as much as a discount amount of the reserve and credit payment.

EMBODIMENT OF THE INVENTION Hereinafter, this invention is demonstrated in detail with reference to drawings.

1 is a schematic diagram showing the configuration of an advertisement transmission system using a local area network according to a first embodiment of the present invention.

Referring to this, according to the first exemplary embodiment of the present invention, an advertisement output terminal (AOD) capable of outputting various video objects (eg, CF advertisement, commercial, etc.) is provided in an elevator. An advertisement delivery system 2 is provided that enables to obtain information about the subjects.

That is, the advertisement delivery system (aka: information transmission system) sends specific advertisement data to the advertisement output terminal AOD using a wired / wireless data communication network, and the advertisement data is the advertisement output terminal AOD. In this case, wireless near-field communication (for example, BLUETOOTH) is performed between the mobile phone A and the advertisement output terminal AOD carried by the passenger in the elevator to obtain information of the passenger mobile phone.

In addition, the advertisement delivery system 2 may be connected with a mobile communication company to obtain information on which advertisements are viewed by which passengers, and may provide the information to the advertiser 8.

At this time, the advertisement output terminal (AOD) is provided with a liquid crystal display and a speaker, and outputs the advertisement data received from the advertisement delivery system (2) in video and audio.

To this end, a Bluetooth chip must be built into a mobile phone of an occupant in an elevator, and a wireless short-range communication must be possible by embedding a Bluetooth chip inside the AOD.

On the other hand, the advertisement delivery system (2) the elevator occupants to watch the advertisement, and provides the reserve to the passenger in exchange for providing the mobile phone information of the occupant, the reserve provided to the passenger is the advertiser (8) You can choose to pay a portion of the advertising charges you provide or to provide specific discounts when you buy the product.

As described above, the obtained elevator occupant information enables the advertiser 8 to further increase the advertising effect by using it again for e-mail marketing or offline marketing.

Accordingly, the advertisement transmission system 2 is provided with an advertisement data management region 4 for managing advertisement data provided from the advertiser 8 therein, and the advertisement data management region 4 includes advertisement data. It manages by the advertising output terminal, output time zone, region, specific advertising targets.

In more detail, the advertisement data management area 4 of the advertisement delivery system 2 manages at least one advertisement output terminal (AOD) respectively installed in an elevator distributed in a plurality of regions, and thus the advertisement transmission. The system 2 basically manages the output control of the advertisement data for each advertisement output terminal AOD based on the advertisement data management region 4.

In addition, the advertisement transmission system 2 manages advertisement data such that an advertisement reflecting the characteristics of each region is generated while preserving the advertisement transmission program in consideration of the characteristics of the region where each advertisement output terminal (AOD) is installed. .

In addition, the advertisement delivery system 2 may manage advertisement data so that a specific advertisement can be output to a specific advertisement target through a specific advertisement output terminal (AOD). When the passenger on the first floor presses the lift button on the eighth floor, a message congratulating the visit to the company A may be output in the form of an advertisement, and the visitor's mobile phone number of the company A is registered in the advertisement transmission system 2 in advance. If the mobile phone is detected through the advertisement output terminal (AOD), the advertisement data may be managed such that the advertisement of the company is output together with the message "Congratulations to visit of the company A."

Meanwhile, the advertisement delivery system 2 may also be used to output a personal message. In the state where the advertiser 8 registers a mobile phone number of a specific individual in the advertisement delivery system 2, the advertisement output terminal AOD is used. ), It is possible to output the pre-stored message when the phone information of the number is detected. For example, when a specific mobile phone number is detected through an advertisement output terminal (AOD) provided in an apartment elevator on Dad's birthday, it is possible to output a message "Happy birthday, Dad!".

Therefore, the mobile phone information management area 6 for managing mobile phone information is provided in the advertisement delivery system 2, and the advertisement output and message output or the personal message output for a specific user such as a visitor of a specific company is provided. The advertiser 8 including the users for using the advertisement delivery system 2 for registering the specific mobile phone number in advance in the mobile phone information management area 6 and performing the detection, and as a result of the detection Have a specific message or advertisement displayed.

Meanwhile, the advertisement transmission system 2 may preset advertisement contents output for each time zone. When an operator registers an advertisement program for each time zone in advance in the advertisement data management area 4, the advertisement data is output for each corresponding time zone. Will be. For example, the advertisement output through the advertisement output terminal (AOD) during the lunch break may be such that advertisements of food-related businesses such as nearby restaurants or fast food restaurants are output.

In addition, the advertisement output terminal AOD may transmit a specific barcode to all mobile phones detected in the elevator. For example, after a restaurant advertisement is output, a bar code for price discount is transmitted to all mobile phones existing in the elevator. To be.

More preferably, the advertisement sending system 2 can be sufficiently used as an in-house internet bulletin board, etc., so that the in-house announcements can be output through the advertisement output terminal (AOD), and the employee's Internet wedding invitations, etc. It is also possible to post it.

That is, the advertisement delivery system 2 may classify a plurality of advertisement output terminals (AOD) installed in a plurality of regions and buildings, respectively, and allow individual advertisement broadcasts for respective regions and buildings.

Therefore, the advertisement delivery system 2 has a form of a local broadcasting station for each region and each building. The local broadcasting station may manage a smaller group of local broadcasting stations having a small area within the set area. That is, the elevator advertisement in one building may be independently managed, and all areas and buildings may be managed in a single advertisement transmission system 2, but the management contents may be separately managed by region and building.

As a result, the advertisement transmission system 2 may provide a distribution concept due to marketing to both the advertiser and the elevator occupant by providing a concept of a local broadcasting station for each region and building to enable intensive marketing within an effective market range.

2 is a block diagram showing the configuration of an advertisement delivery system using a local area network according to a first embodiment of the present invention.

Referring to this, the advertisement sending system 2 according to the present invention is provided with a single advertisement sending server (AOS: aka information sending server) for managing the advertising data and mobile phone data, the number of the advertisement sending server (AOS) Manages the advertisement output terminals AOD1 to AODn, and each advertisement output terminal AOD1 to AODn is installed in each elevator and is located at a distance from at least one passenger's mobile phone A1 to An and B1 to Bn. Cell phone information is provided through the communication network.

In this case, the advertisement sending server (AOS) and a plurality of advertisement output terminals (AOD1 to AODn, also known as information output terminals) transmit and receive data through a wired / wireless communication network, and means for transmitting data are specified in the present invention. It is not limited to this, and various changes are possible.

The advertisement sending server AOS may classify a plurality of advertisement output terminals AOD1 to AODn installed in a plurality of regions and buildings, and may transmit individual advertisements for respective regions and buildings.

3 is a block diagram showing a circuit configuration of an advertisement delivery server using a local area network according to a first embodiment of the present invention.

Referring to this, the advertisement delivery server (AOS) is a server that controls and manages the advertisement delivery system (2) as a whole, the advertisement delivery server (AOS) is a communication module, advertisement classification unit, mobile phone information It consists of a management unit, advertising output information management unit, reserve settlement unit, advertising output terminal management unit and various DB, and the control unit.

More specifically, reference numeral 12 denotes a communication module provided in the advertisement sending server AOS for transmitting and receiving advertisement data and mobile phone information to the plurality of advertisers 8 and the advertisement output terminal AOD. The communication module 12 has a protocol matching means capable of converting a data protocol (for example, WAP, HTTP, HTML, etc.) for a wired / wireless data communication network to perform signal processing for wired and wireless communication.

In addition, reference numeral 14 denotes an advertisement classification unit for classifying advertisements provided by a plurality of advertisers 8 according to time zones, advertisement contents, and regions. The classification by advertisement contents is a general corporate advertisement, for personal message delivery. Determine and classify whether the advertisement is for posting the company announcements.

Further, reference numeral 16 denotes a mobile phone information management unit for managing mobile phone information read from the elevator occupant mobile phone from the advertisement output terminal AOD, wherein the mobile phone information management unit 16 is a mobile phone from the advertisement output terminal AOD. The information transmitted from the time information and the advertisement information output in the corresponding time zone are stored in association with each other to transmit the mobile phone information and the advertisement information to the advertiser (8).

Through this, the advertiser 8 can know which occupant is in the elevator at the time of output of the advertisement, so that active target marketing such as catalog transmission via offline and electronic catalog transmission via e-mail is possible. .

Meanwhile, reference numeral 17 denotes an advertisement output information management unit for managing an output scenario for outputting an advertisement. The advertisement output information management unit 17 is a means for determining the priority of advertisement output, and the advertisement output priority is time. It is determined by the operator according to advertisement characteristics by advertisement content, time zone, and region such as unit, region, personal message, and breaking news.

In addition, reference numeral 18 denotes a reserve settlement unit for calculating a reserve given to a passenger in exchange for viewing an advertisement outputted through the advertisement output terminal AOD, and the reserve settlement unit 18 is the communication module 12. In connection with the corresponding member account (10) of the mobile carrier through the media) provides a reserve for viewing the advertisement to the corresponding member account (10).

In addition, reference numeral 20 denotes an advertisement output terminal manager that manages individual information of the advertisement output terminal AOD distributed and distributed in each region, and the advertisement output terminal manager 20 indicates that each advertisement output terminal AOD is located. Manage location information and each advertisement output program. That is, the advertisement output time zone is adjusted or the advertisement contents are adjusted for each terminal, and the characteristics according to each installation region are performed through the advertisement output terminal manager 20.

Reference numeral 22a denotes an advertisement DB for storing advertisement data provided from the advertiser 8, and reference numeral 22b stores together with the passenger cell phone information read from the advertisement output terminal AOD and the advertisement information output in the corresponding time zone. Represents a mobile phone information DB, and reference numeral 22c represents a reserve DB for storing the reserve data provided by the elevator occupant in exchange for watching the advertisement.

In addition, reference numeral 22d indicates an advertisement output terminal information DB for storing information of each advertisement output terminal AOD, and the advertisement output terminal information DB 22d stores location information and advertisement information of each advertisement output terminal. .

In addition, reference numeral 22e indicates a time zone advertisement information DB for storing advertisement information to be output for each time zone in association with the time zone, and reference numeral 22f indicates a personal advertisement information DB storing message data for personal message delivery. ,

Reference numeral 22g indicates a regional advertisement information DB that stores advertisement data for each region. For example, a restaurant advertisement, which is a local advertisement, is output at a meal time, and an advertisement according to a preset advertisement program is output at other times. In this case, the local advertisement data may be read and output to the advertisement output terminal AOD according to the setting of the operator in a state stored in the region-specific advertisement information DB 22g.

On the other hand, the reference numeral 24 transmits the pre-stored advertising data for the advertisement output terminal (AOD) in the state that the advertisement schedule is preset in advance according to the operation of the operator for the advertisement provided from the advertiser 8 by time zone and region. In addition to the control box, the control unit for controlling the passenger information obtained by the advertisement output terminal (AOD) to manage the mobile phone, and the control unit for controlling to settle the reserve provided in return for the advertisement for the passenger.

4A and 4B are diagrams illustrating screen configurations of an advertisement output terminal using a local area network according to a first embodiment of the present invention.

4A illustrates an example of a screen output through a liquid crystal display of the advertisement output terminal AOD. First, the advertisement output terminal AOD includes a liquid crystal display and a speaker 34. The display outputs the advertisement data transmitted from the advertisement delivery server (AOS) as shown in the figure, and the audio data inserted in the advertisement is output through the speaker 34.

4B illustrates an example in which advertisement data set in advance for each time zone is output. For example, a restaurant advertisement may be output during a lunch break. That is, a time is output on the screen and a specific time advertisement is output, and at the same time, the advertisement output terminal AOD is connected to a plurality of mobile phones A1 to An present in an elevator through the local area network. It is also possible to send a coupon or bar code that discounts.

Accordingly, the advertisement delivery system may provide a distribution benefit due to marketing to both advertisers and elevator occupants by providing a concept of a local broadcasting station for each region and building to enable intensive marketing within an effective market range.

The function and operation of the advertisement delivery system using the local area network according to the first embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

5 is a flowchart illustrating a signal flow of an advertisement transmission system using a local area network according to a first embodiment of the present invention.

First, when an advertiser provides advertisement data to the advertisement sending server (AOS) (first step: ST-1), the advertisement sending server (AOS) stores the advertisement data in a DB and the characteristics of the advertisement information. Set the output order accordingly (second step: ST-2).

At this time, the advertisement data is classified in each time zone and region and stored in the DB. Private messages are stored in the DB in association with the mobile phone information of the message transmission target so that the message is detected when the mobile phone of the message transmission target is detected. To be printed.

In the state in which the output order is set, the advertisement sending server AOS sends the corresponding advertisement data in order to the advertisement output terminal AOD and outputs the corresponding advertisement data in sequence (ST-3: ST-3).

At this time, the advertisement delivery server (AOS) is enough to output the advertisement by controlling only its output time in the state in which all the advertisement data is transmitted to the advertisement output terminal (AOD) in advance and stored.

When the advertisement output terminal AOD installed in the elevator detects the passenger's mobile phone through the local area network, the advertisement output terminal AOD transmits the corresponding mobile phone information to the advertisement delivery server AOS. Step 4: ST-4).

Then, the advertisement sending server AOS stores the corresponding mobile phone information (step 5: ST-5) and simultaneously provides the mobile phone information to the advertiser to be used for future marketing (step 6: ST-6).

At the same time, the advertisement delivery server (AOS) provides the passengers with reserves and discount coupons or barcodes in exchange for viewing the advertisements, and the reserves are transferred to the carrier's mobile carrier member account or the advertisement delivery server (AOS). The savings information is transmitted to the member account and stored, and the discount coupon and barcode are automatically transmitted to the passenger's mobile phone (step 7: ST-7).

At this time, the discount coupons and barcodes transmitted to the passenger's mobile phone are transmitted with the corresponding store information (for example, a phone number and a URL) which can be immediately accessed through a telephone network or a wireless web network and stored in the mobile phone.

If there is a discount coupon or a discount barcode among the contents of the advertisement output through the advertisement output terminal AOD, the corresponding coupon and barcode may be transmitted from the advertisement output terminal AOD to the passengers' mobile phones A1 to An. In the case of reserves, if the carrier of the mobile phone possessed by the passenger is a company affiliated with the advertisement sending server (AOS), the reserve is accumulated in the member's account of the corresponding carrier, and is not an affiliate carrier. In the case, the reserve information is sent to the member account in the advertisement sending server (AOS) to update the reserve information.

Presenting a discount coupon and a discount bar code or reserve transferred from the advertisement output terminal (AOD) to the passengers' mobile phones A1 to An (step 8: ST-8), the corresponding coupon for the goods purchased by the passenger And a discount amount of the bar code (step 9: ST-9).

That is, when a passenger presents a bar code and a discount coupon stored in a mobile phone when visiting a restaurant, the restaurant will discount the food rate of the restaurant at a discount amount, and when the bar code scanner scans the bar code and the discount coupon will be deleted from the mobile phone. It is also possible to be able to.

In addition, it is possible to make a pre-order by selecting a store phone number stored in the mobile phone along with a discount coupon or a bar code, and accessing the store homepage through a store URL to view menus and product information.

If the reserve is used to purchase a specific product, the terminal's reserve usage information is transmitted from the terminal of the store to the advertisement dispatch server (AOS) to update the reserve information of the occupant (step 10: ST- 10).

On the other hand, when a passenger wishes to pay a credit using a discount coupon and a barcode when purchasing a particular item, the credit settlement server associated with the advertisement delivery server receives the discount coupon and barcode from the passenger's mobile phone, and the credit settlement server advertises. By identifying the authenticity of the passenger through the transmission server, it is possible to discount by the discount amount of the corresponding discount coupon and barcode after the authenticity identification is completed, and to pay the purchase price credit.

In addition, if the passenger wishes to pay the credit using the reserves granted when purchasing a particular item, the credit settlement server associated with the advertisement sending server identifies the authenticity of the occupant to the advertisement sending server, and the credit settlement server sends the advertisement sending server. After confirming the passenger's reserve information through the discounted credit for the purchase amount by the discount amount of the reserve.

6 is a schematic diagram showing a schematic configuration of an advertisement transmission system using a local area network according to a second embodiment of the present invention.

Referring to this, the second embodiment of the present invention is a system for retrieving the information of the occupant through the mobile phone information of the elevator occupant to transmit the advertisement of interest of the corresponding occupant.

That is, the advertisement delivery system 102 is provided with the customer information of the mobile carrier associated with the advertisement delivery system 102 by using the mobile phone information detected by the specific occupant in the elevator. Print an ad.

Such a method enables effective marketing through advertisements to an effective buyer from an advertiser's point of view, and at the same time an advertisement of interests is output from a passenger's point of view, thereby increasing its effect more than a general advertisement.

At this time, the occupant information corresponds to questionnaire information about hobbies, interests, preferences, etc. posted on the filling sheet created during the initial mobile communication subscription, and also to receive survey information in connection with an email service provider that provides a mail service. .

Therefore, the advertisement delivery system 102 is provided with an advertisement data management region 104, which stores the advertisement data in advance according to its contents.

In addition, an advertisement content determination region 108 is provided inside the advertisement transmission system 102, and the advertisement content determination region 108 extracts advertisement data corresponding to the interests of the elevator occupant and the advertisement output terminal. Outputs (AOD) as an intermediary.

At the same time, the advertisement content determining region 108 receives information about the preferences, hobbies and interest items of the customer according to the passenger's mobile phone number from the customer information unit 114 provided in the mobile communication company 110 in real time.

7 is a block diagram showing a circuit configuration of an advertisement delivery server using a local area network according to a second embodiment of the present invention.

Referring to this, the advertisement sending server (AOS) is a server for controlling and managing the overall advertisement sending system 102 according to the present invention, the advertisement sending server (AOS) is a communication module, advertisement classification unit, mobile phone information It consists of a management unit, advertisement output information management unit, passenger preference determination unit, reserve settlement unit, advertisement output terminal management unit and various DB, and the control unit.

First, the description of the components consistent with FIG. 3 will be omitted.

In more detail, reference numeral 14 denotes an advertisement classification unit for classifying advertisements provided from a plurality of advertisers 8 according to time zones, advertisement contents, and regions. The classification by advertisement contents is a general corporate advertisement. In addition to determining whether or not to advertise for, or to post announcements, such as company announcements, and categorizes the ads by a number of passenger interests, such as "home appliances, furniture, sports, clothing .... "Classify by various categories.

It is also possible to segment ads by age. For example, if it is determined that the passenger is a 30-year-old housewife and is interested in the home fashion field based on the passenger information provided by the mobile operator by detecting the mobile phone information of the passenger in the elevator, the advertisement output terminal (AOD) The advertisement output through the "household appliances" or "households" to be output to the advertisement.

Further, reference numeral 16 denotes a mobile phone information management unit for managing mobile phone information read from the elevator occupant mobile phone from the advertisement output terminal AOD, and the mobile phone information management unit 16 is a mobile phone from the advertisement output terminal AOD. The information transmitted from the time information and the advertisement information output in the corresponding time zone are stored in association with each other to transmit the mobile phone information and the advertisement information to the advertiser (8). In addition, the mobile phone information management unit 16 receives and stores customer information from a mobile communication company and manages the advertisement for each field of interest to be output.

In particular, when a passenger's mobile phone number is detected by checking the number of times the passenger's mobile phone number is detected, when the passenger's mobile phone information is detected more than a predetermined number of times, the passenger's mobile phone and the passenger's interests together with the corresponding advertisement output terminal (AOD) information on the advertisement delivery server (AOS) Register and do not make a separate request for information to the mobile carrier when the passenger's cellular phone information is detected.

Through this, the advertiser 8 can enable effective target marketing to the purchase valid passenger.

Meanwhile, reference numeral 17 denotes an advertisement output information management unit for managing an output scenario for outputting an advertisement. The advertisement output information management unit 17 is a means for determining the priority of advertisement output, and the advertisement output priority is time. It is determined by the operator according to advertisement characteristics by advertisement content, time zone, and region such as unit, region, personal message, and breaking news.

In this case, the advertisement output information management unit 17 may set the priorities of the advertisement according to the time zone and the passenger's interest in advance, for example, when the time zone is lunch time, the restaurant advertisement is output instead of the passenger's interest advertisement. The operator may create an advertisement output schedule in advance.

In addition, reference numeral 20 denotes an advertisement output terminal manager that manages individual information of the advertisement output terminal AOD distributed and distributed in each region, and the advertisement output terminal manager 20 indicates that each advertisement output terminal AOD is located. Manage location information and each advertisement output program. That is, the advertisement output time zone is adjusted or the advertisement contents are adjusted for each terminal, and the characteristics according to each installation region are performed through the advertisement output terminal manager 20.

In addition, the advertisement output terminal management unit 20 separately classifies and stores occupant information associated with each advertisement output terminal (AOD). For example, if the same mobile phone information transmitted from a specific advertisement output terminal (AOD) is more than a certain number of times, the same passenger may be stored separately by storing the advertisement output terminal (AOD) and occupant information (eg, passenger interests, passenger hobbies, etc.) separately. If you are in an elevator, print out the interests of the passengers.

The function and operation of the information transmission system using the local area network according to the second embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

8 is a flowchart illustrating a signal flow of an advertisement transmission system using a local area network according to a second embodiment of the present invention.

First, when an advertiser provides advertisement data to the advertisement sending server (AOS) (step 11: ST-11), the advertisement sending server AOS classifies the advertisement data according to interests and stores the advertisement data in the DB. Step 12: ST-12).

In this case, advertisement data is previously classified by interest category (eg, "household appliances", "furniture", "sports", "clothing", "sound device", "car", etc.) in the advertisement delivery server (AOS). Stored.

When the passenger's mobile phone is detected through the advertisement output terminal AOD installed in the elevator, the advertisement output terminal AOD transmits the corresponding mobile phone information to the advertisement sending server AOS (Step 13: ST- 13).

Then, the advertisement sending server (AOS) stores the corresponding mobile phone information and receives the request of the interest field information of the customer to the mobile communication company (step 14: ST-14).

The advertisement sending server AOS automatically extracts an advertisement related to the interest of the occupant based on the interest information provided from the mobile communication company and outputs the advertisement output terminal AOD as a medium (step 15: ST-15).

At the same time, the advertisement delivery server (AOS) provides the passengers with reserves and discount coupons or barcodes in exchange for viewing the advertisements, and the reserves are transferred to the carrier's mobile carrier member account or the advertisement delivery server (AOS). The savings information is transmitted to the member account and stored, and the discount coupon and barcode are automatically transmitted to the passenger's mobile phone (step 16: ST-16).

At this time, the discount coupons and barcodes transmitted to the passenger's mobile phone are transmitted with the corresponding store information (for example, a phone number and a URL) which can be immediately accessed through a telephone network or a wireless web network and stored in the mobile phone.

If there is a discount coupon or a discount barcode among the contents of the advertisement output through the advertisement output terminal AOD, the corresponding coupon and barcode may be transmitted from the advertisement output terminal AOD to the passengers' mobile phones A1 to An. In the case of reserves, if the carrier of the mobile phone possessed by the passenger is a company affiliated with the advertisement sending server (AOS), the reserve is accumulated in the member's account of the corresponding carrier, and is not an affiliate carrier. In the case, the reserve information is sent to the member account in the advertisement sending server (AOS) to update the reserve information.

When presenting a discount coupon and a discount barcode or a reserve amount transferred from the advertisement output terminal AOD to the passengers' mobile phones A1 to An (step 17: ST-17), the coupon for the goods purchased by the passenger And a discount amount of the bar code (step 18: ST-18).

In other words, if a passenger presents a bar code and a discount coupon stored in the mobile phone when visiting the restaurant, the restaurant's food rate will be discounted by the discounted price. The bar code and the discount coupon will be deleted from the mobile phone when scanned by the barcode scanner. It is also possible to be able to.

In addition, it is possible to make a pre-order by selecting a store phone number stored in the mobile phone along with a discount coupon or a bar code, and accessing the store homepage through a store URL to view menus and product information.

If the reserve is used to purchase a specific product, the terminal's reserve usage information is transmitted from the terminal of the store to the advertisement sending server (AOS) to update the reserve information of the passenger (step 19: ST- 19).

On the other hand, when a passenger wishes to pay a credit using a discount coupon and a barcode when purchasing a particular item, the credit settlement server associated with the advertisement delivery server receives the discount coupon and barcode from the passenger's mobile phone, and the credit settlement server advertises. By identifying the authenticity of the passenger through the transmission server, it is possible to discount by the discount amount of the corresponding discount coupon and barcode after the authenticity identification is completed, and to pay the purchase price credit.

In addition, if the passenger wishes to pay the credit using the reserves granted when purchasing a particular item, the credit settlement server associated with the advertisement sending server identifies the authenticity of the occupant to the advertisement sending server, and the credit settlement server sends the advertisement sending server. After confirming the passenger's reserve information through the discounted credit for the purchase amount by the discount amount of the reserve.

The advertisement delivery system may provide a distribution benefit due to marketing to both an advertiser and an elevator occupant by providing a concept of a local broadcasting station for each region and building to enable intensive marketing within an effective market range.

9 is a schematic diagram showing a schematic configuration of an advertisement transmission system using a local area network according to a third embodiment of the present invention.

Referring to FIG. 9, the advertisement data provided from the advertisement transmission system 2 to the advertisement output terminal AOD is downloaded to a passenger's mobile phone through a local area data network, and the reserve is reserved to the passenger in proportion to the number of outputs of the advertisement. It shows a system that can be given.

In this case, the advertisement delivery terminal AOD forms advertisement data provided from the advertisement transmission system 2 as package advertisement data to a passenger mobile phone, and the package advertisement may be related to the interest of the corresponding passenger. .

Therefore, when a particular advertisement is output through the mobile phone, the corresponding output signal is provided to the advertisement output terminal AOD or the advertisement sending server AOS to provide a passenger with a reserve proportional to the output frequency.

The function and operation of the information transmission system using the local area network according to the third embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

10 is a flowchart illustrating a signal flow of an advertisement transmission system using a local area network according to a third embodiment of the present invention.

First, when an advertiser provides advertisement data to the advertisement delivery server (AOS) (step 20: ST-20), the advertisement transmission server AOS forms the corresponding advertisement data in the form of a package advertisement to form the advertisement output terminal (AOS). AOD) and store it (ST21).

When the passenger's mobile phone is detected through the advertisement output terminal AOD installed inside the elevator, the advertisement output terminal AOD transmits the corresponding mobile phone information to the advertisement sending server AOS (Step 22: ST-). 22).

At the same time, the advertisement output terminal AOD extracts and transmits the pre-stored package advertisement data to the mobile phone (Step 23: ST-23).

At the same time, the advertisement sending server (AOS) or the advertisement output terminal (AOD) is the reserve of the predetermined advertisement of the individual advertisement of the advertisement data output by the passenger through the mobile phone account of the passenger's mobile communication account or advertisement delivery server Or to provide a discount coupon or bar code, the deposit is stored by transmitting the relevant reserve information to the member's mobile carrier member account or the member account in the advertisement delivery server (AOS), the passenger's mobile phone Automatically stores and stores the discount coupon and barcode (ST24).

At this time, the discount coupons and barcodes transmitted to the passenger's mobile phone are transmitted with the corresponding store information (for example, a phone number and a URL) which can be immediately accessed through a telephone network or a wireless web network and stored in the mobile phone.

If there is a discount coupon or a discount barcode among the contents of the advertisement output through the advertisement output terminal AOD, the corresponding coupon and barcode may be transmitted from the advertisement output terminal AOD to the passengers' mobile phones A1 to An. In the case of reserves, if the carrier of the mobile phone possessed by the passenger is a company affiliated with the advertisement delivery server (AOS), the reserve is accumulated in the member's account of the corresponding carrier, and is not an affiliate carrier. In the case, the reserve information is sent to the member account in the advertisement sending server (AOS) to update the reserve information.

When presenting a discount coupon and a discount barcode or a reserve amount transferred from the advertisement output terminal AOD to the passengers' mobile phones A1 to An (step 25: ST-25), the corresponding coupon for the goods purchased by the passenger And a discount amount of the bar code (step 26: ST-26).

That is, when a passenger presents a bar code and a discount coupon stored in a mobile phone when visiting a restaurant, the restaurant will discount the food rate of the restaurant at a discount amount, and when the bar code scanner scans the bar code and the discount coupon will be deleted from the mobile phone. It is also possible to be able to.

In addition, it is possible to make a pre-order by selecting a store phone number stored in the mobile phone along with a discount coupon or a bar code, and accessing the store homepage through a store URL to view menus and product information.

If the reserve is used to purchase a particular product, the terminal's reserve usage information is transmitted from the terminal of the store to the advertisement sending server (AOS) to update the reserve information of the occupant (step 27: ST- 27).

On the other hand, when a passenger wishes to pay a credit using a discount coupon and a barcode when purchasing a particular item, the credit settlement server associated with the advertisement delivery server receives the discount coupon and barcode from the passenger's mobile phone, and the credit settlement server advertises. By identifying the authenticity of the passenger through the transmission server, it is possible to discount by the discount amount of the corresponding discount coupon and barcode after the authenticity identification is completed, and to pay the purchase price credit.

In addition, if the passenger wishes to pay the credit using the reserves granted when purchasing a particular item, the credit settlement server associated with the advertisement sending server identifies the authenticity of the occupant to the advertisement sending server, and the credit settlement server sends the advertisement sending server. After confirming the passenger's reserve information through the discounted credit for the purchase amount by the discount amount of the reserve.

11 is a schematic diagram showing a schematic configuration of an advertisement transmission system using a local area network according to a fourth embodiment of the present invention.

Referring to this, according to the fourth embodiment of the present invention, a game in which an advertisement is included in the content of a game is transmitted from the advertisement output terminal (AOD) to a mobile phone possessed by an elevator occupant so that the game can be performed during the movement of the elevator. The game can be played alone or in the form of an online game with other occupants.

For example, when a game that can be played alone is downloaded from the advertisement output terminal (AOD), when the game is a quiz game, a specific advertisement may be output before the correct answer of the quiz is output. In the case of reversing a specific poker, a preset advertisement may be output.

Accordingly, a separate advertisement serving game management area 7 for managing a game in which an advertisement is displayed is provided in the advertisement transmitting system 202, and the advertisement serving game management area 7 includes a plurality of advertisement serving games. While managing the combination of the newly received advertising from the advertiser (8) with the pre-stored advertising management.

At this time, when game data is transmitted from the advertisement delivery system 202 to the advertisement output terminal AOD, or the game data transmitted from the advertisement output terminal AOD to the passenger cell phone A is transmitted in the form of a compressed file. It is preferable to automatically decompress when the transmission is completed.

12 is a block diagram showing a circuit configuration of an advertisement delivery server using a local area network according to a fourth embodiment of the present invention.

Referring to this, a game manager 21 for managing an ad serving game is provided in the advertisement delivery server AOS, and the game manager 21 combines the advertisement provided from the advertiser 8 to the game. Create an ad serving game and manage the game.

In addition, the advertisement display game produced by the game manager 21 is stored in the game DB (22h) to be transmitted to the mobile phone of the elevator occupant through the advertisement output terminal (AOD).

The function and operation of the advertisement delivery system using the local area network according to the fourth embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

13 is a flowchart illustrating a signal flow of an advertisement transmission system using a local area network according to a fourth embodiment of the present invention.

First, when an advertiser provides advertisement data to the advertisement delivery server AOS (step 30: ST-30), the advertisement delivery server AOS combines the advertisement data with game data (step 31: ST). -31).

Then, the advertisement display game data is transmitted to and stored in the advertisement output terminal AOD installed in the elevator (step 32: ST-32).

The advertisement output terminal (AOD) determines whether the mobile phone information is detected (step 33: ST-33), and when the mobile phone is detected, the pre-stored advertisement posted game data is transmitted to the mobile phone when the occupant moves the elevator. Allow the game to proceed (Step 34: ST-34).

At the same time, the advertisement delivery server (AOS) provides the passengers with reserves and discount coupons or barcodes in exchange for watching advertisements through the game, the reserves are the carrier member account of the passenger or the advertisement delivery server ( AOS) transmits and stores the corresponding reserve information to the account of the member account, and automatically transmits and stores the discount coupon and barcode to the passenger cell phone (step 35: ST-35).

At this time, the discount coupons and barcodes transmitted to the passenger's mobile phone are transmitted with the corresponding store information (for example, a phone number and a URL) which can be immediately accessed through a telephone network or a wireless web network and stored in the mobile phone.

If there is a discount coupon or a discount barcode among the contents of the advertisement output through the advertisement output terminal AOD, the corresponding coupon and barcode may be transmitted from the advertisement output terminal AOD to the passengers' mobile phones A1 to An. In the case of reserves, if the carrier of the mobile phone possessed by the passenger is a company affiliated with the advertisement sending server (AOS), the reserve is accumulated in the member's account of the corresponding carrier, and is not an affiliate carrier. In the case, the reserve information is sent to the member account in the advertisement sending server (AOS) to update the reserve information.

When presenting a discount coupon and a discount bar code or a reserve transferred from the advertisement output terminal AOD to the passengers' mobile phones A1 to An (step 36: ST-36), the coupon for the goods purchased by the passenger And the discount amount of the barcode (step 37: ST-37).

That is, when a passenger presents a bar code and a discount coupon stored in a mobile phone when visiting a restaurant, the restaurant will discount the food rate of the restaurant at a discount amount, and when the bar code scanner scans the bar code and the discount coupon will be deleted from the mobile phone. It is also possible to be able to.

In addition, it is possible to make a pre-order by selecting a store phone number stored in the mobile phone along with a discount coupon or a bar code, and accessing the store homepage through a store URL to view menus and product information.

If the reserve is used to purchase a specific product, the terminal's terminal's reserve usage information is transmitted to the advertisement sending server (AOS) to renew the reserve's reserve information (step 38: ST-). 38).

On the other hand, when a passenger wishes to pay a credit using a discount coupon and a barcode when purchasing a particular item, the credit settlement server associated with the advertisement delivery server receives the discount coupon and barcode from the passenger's mobile phone, and the credit settlement server advertises. It is possible to identify the authenticity of the passenger through the transmission server, so that after the authenticity identification is completed, the discount amount of the discount coupon and barcode can be reduced and credited for the purchase price.

In addition, if the passenger wishes to pay the credit using the reserves granted when purchasing a particular item, the credit settlement server associated with the advertisement sending server identifies the authenticity of the occupant to the advertisement sending server, and the credit settlement server sends the advertisement sending server. After confirming the passenger's reserve information through the discounted credit for the purchase amount by the discount amount of the reserve.

As described above, the information transmission system using the local area network according to the present invention is also possible to receive a reservation barcode after payment in the mobile phone, for example, the subscriber reserves a ticket at the airport, and provides an electronic barcode as an indication of the reservation. Receive.

When the electronic barcode is presented at the front of the airport, the subscriber can be confirmed in real time that the subscriber is a reservation user, and the subscriber can immediately make a credit payment when the confirmation is completed.

If the subscriber's mobile phone has a built-in chip or a program embedded therein, it is possible to make a ticket payment in real time immediately after confirming the reservation.

On the other hand, the information transmission system and the method using a local area network according to an embodiment of the present invention is not limited to the above-described embodiment, various modifications can be made within the scope not departing from the technical gist.

As described above, the information transmission system and the method using the local area network according to the present invention can perform the target marketing in the future because the advertiser or operator can recognize which advertisement is output to which object in the elevator In addition, through the two-way near-field communication between the advertising display liquid crystal terminal installed in the elevator and the passenger cell phone in the interior of the mobile phone subscriber's age and gender, it is possible to automatically output the advertised mood, the target advertising effect, The passengers can select the advertisement contents to be output, output differentiated advertisements according to time zones and regions, send out pre-stored package advertisement data to mobile phones, and download the games with advertisements to mobile phones. The game is lost during the elevator journey. As the advertisement is output while the advertisement is performed, more efficient advertisement and management of the advertisement target can be achieved.

In addition, there is an effect that it is possible to induce the purchaser of the product by using a discount bar code and a discount coupon provided when viewing the advertisement.

In addition, the information transmission system of the elevator has the effect that the advertisers operating costs can be reduced because advertisers do not have to pay a separate communication cost. In addition, the passengers can easily make credit payments through the discount coupons, barcodes, and reserves, thereby providing merits for viewing advertisements and inducing purchases of products more strongly. In addition, by providing the concept of local broadcasting stations by region and building, intensive marketing is possible within the effective market range, thereby providing the distribution benefits due to marketing to both advertisers and elevator occupants.

Claims (16)

An advertiser server for producing and transmitting specific advertisement data; A mobile telecommunication company server having an account for granting reserves for a plurality of members; A mobile phone having a built-in local area network chip therein; An advertisement output terminal attached to an elevator and provided with a liquid crystal display capable of outputting various advertisements on a front surface thereof, wherein a chip for a local area network is embedded therein to receive mobile phone information from the mobile phone; An information transmission system using a local area network, comprising: an advertisement transmission server configured to transmit and store advertisement data provided from the advertiser server to the advertisement output terminal, and receive mobile phone information from the advertisement output terminal and transmit the information to the advertiser server. . The system of claim 1, wherein the advertisement output terminal is configured to transmit discount bar codes and coupon data output on the screen to the passenger cell phone through a local area network. According to claim 1, The advertisement sending server is provided therein and a communication module for transmitting and receiving advertising data and mobile phone information; An advertisement classification unit for classifying advertisements provided by a plurality of advertisers according to time zones, advertisement contents, and regions; A mobile phone information management unit for managing mobile phone information read from the elevator passenger mobile phone; An advertisement output information manager configured to manage an output schedule for outputting an advertisement; A reserve settlement unit for calculating a reserve granted to a passenger in exchange for viewing an advertisement outputted through the advertisement output terminal; An advertisement output terminal manager configured to manage individual information of the advertisement output terminal distributed and provided in each region; An advertisement DB for storing advertisement data provided from the advertiser; A mobile phone information DB for storing the passenger mobile phone information read from the advertisement output terminal and the advertisement information output in a corresponding time zone; A reserve settlement DB for storing reserve data provided by the elevator occupant in exchange for viewing the advertisement; An advertisement output terminal information DB for storing information of each advertisement output terminal; A time zone advertisement information DB for storing advertisement information to be output for each time zone in association with the time zone; A personal advertisement information DB for storing message data for personal message delivery; A regional advertisement information DB for storing advertisement data for each region; In the state in which an advertisement schedule is previously set according to an operation of an operator for each time zone and region, the advertisement data stored for the advertisement output terminal AOD is transmitted and controlled and the advertisement output terminal AOD is controlled. And controlling the controller to manage the acquired passenger cell phone information, and controlling to settle the reserve provided in return for viewing the advertisement for the passenger. Providing an advertisement by the advertiser; Storing the corresponding advertisement in the advertisement delivery server and determining the output order thereof; Outputting an advertisement through an advertisement output terminal in an elevator; Determining whether a mobile phone is detected through a local area network; If the mobile phone is detected, automatically transmitting the mobile phone information to the advertisement sending server and storing the mobile phone information; Accumulating reserves in the member account or transmitting discount coupons and barcodes to the mobile phone; Presenting the reserve points, discount coupons and barcodes when the member purchases the product; Discounting the purchase price of the product; Information transmission method using a local area network, characterized in that the process consisting of updating the member's reserve information or deleting the discount coupon. The method of claim 4, wherein the advertisement output through the advertisement output terminal of the elevator can output different advertisements for each region and building. The method of claim 4, wherein the advertisement output order is determined by the operator determining the priority of advertisement classified by time zone, region, personal message, and over-the-air broadcasting of the corresponding advertisement. An advertiser server for producing and transmitting specific advertisement data; A mobile communication server for opening a bank account for a plurality of members and providing customer information on a customer interest according to a request of an advertisement sending server; A mobile phone having a built-in local area network chip therein; An advertisement output terminal attached to an elevator and provided with a liquid crystal display capable of outputting various advertisements on a front surface thereof, wherein a chip for a local area network is embedded therein to receive mobile phone information from the mobile phone; Advertisement sending server for requesting information on the interests of the occupant of interest in the passenger based on the mobile phone information provided from the advertisement output terminal to transmit the advertisement data corresponding to the interests provided to the advertisement output terminal for output. Information transmission system using a local area network, characterized in that consisting of. The system of claim 7, wherein the advertisement transmission server comprises: an advertisement classification unit for classifying advertisements provided by a plurality of advertisers by time slots, advertisement contents, regions, and interests; A mobile phone information management unit for managing mobile phone information read from an elevator rider mobile phone from the advertisement output terminal; An advertisement output information management unit managing an output scenario for outputting an advertisement; An advertisement output terminal manager configured to manage individual information of the advertisement output terminal distributed and provided in each region; Information transmission using a local area network comprising a passenger symbol determination unit for receiving a passenger interest from the mobile communication company and outputting advertisements of the corresponding interests through the advertisement output terminal and a DB for storing classified advertisement data. system. Providing an advertisement data by an advertiser; Classifying and storing advertisement data by interests; Detecting the mobile phone by the advertisement output terminal in the elevator; The advertisement sending server requesting the mobile communication company to request the interest information of the corresponding mobile number customer; Extracting and outputting an interest advertisement of the passenger; Accumulating reserves in the member account or transmitting discount coupons and barcodes to the mobile phone; Presenting the reserve points, discount coupons and barcodes when the member purchases the product; Discounting the purchase price of the product; Information transmission method using a local area network, characterized in that the process consisting of updating the member's reserve information or deleting the discount coupon. 10. The method of claim 9, wherein the advertisement content classification according to interests is classified into interest categories, and the advertisements can be further classified according to the age of the advertisement targets. Providing an advertisement data by an advertiser; Storing the advertisement data in the form of a package in the advertisement output terminal; Detecting the mobile phone by the advertisement output terminal in the elevator; Transmitting the package advertisement to the passenger mobile phone; Accumulating reserves in the member account or transmitting discount coupons and barcodes to the mobile phone; Presenting the reserve points, discount coupons and barcodes when the member purchases the product; Discounting the purchase price of the product; Information transmission method using a local area network, characterized in that the process consisting of updating the member's reserve information or deleting the discount coupon. Providing an advertisement data by an advertiser; Combining the advertisement data with a pre-stored game; Transmitting the ad serving game to an advertisement output terminal and storing the ad serving game; Detecting the mobile phone by the advertisement output terminal in the elevator; Transmitting the ad serving game to a passenger mobile phone; The process of earning a reserve in the member account or sending a discount coupon and barcode to the mobile phone as a reward for downloading the ad serving game; Presenting the reserve points, discount coupons and barcodes when the member purchases the product; Discounting the purchase price of the product; Information transmission method using a local area network, characterized in that the process consisting of updating the member's reserve information or deleting the discount coupon. The telephone according to any one of claims 4 to 9, 11, and 12, wherein the passenger can access a discount coupon and a barcode so that the passenger can make a reservation reservation telephone call to a store that provides a discount coupon and a barcode via a mobile phone. Information transmission method using a local area network, characterized in that it further comprises the step of transmitting the number posted. The store URL according to any one of claims 4, 9, 11, and 12, wherein a passenger can access a discount coupon and a barcode so that the passenger can make a purchase reservation through a mobile phone to a store that provides the discount coupon and a barcode. Information transmission method using a local area network, characterized in that it further comprises the process of posting and transmitting. The method according to any one of claims 4, 9, 11, and 12, wherein if the passenger wishes to pay a credit by using a discount coupon and a barcode when purchasing a specific item, the credit settlement server associated with the advertisement delivery server is selected by the passenger. Receiving a discount coupon and a barcode from a mobile phone of the mobile phone; Identifying, by the credit settlement server, a passenger's authenticity through an advertisement sending server; Method for transmitting information using a local area network, characterized in that the discount coupon and the discount amount of the bar code and the purchase price credit payment. The method according to any one of claims 4, 9, 11, and 12, wherein when the passenger desires to pay the credit by using a reserve granted when purchasing a specific item, the credit settlement server associated with the advertisement sending server is the advertisement sending server. Identifying the authenticity of the passenger on the side; Checking, by the credit settlement server, the reserve information of the passenger through an advertisement sending server; Information transmission method using a local area network, characterized in that the process of discounting the purchase price as much as the amount of the reserve reserve credit payment.