KR20020065826A - an announcement delivery system - Google Patents

an announcement delivery system Download PDF

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Publication number
KR20020065826A
KR20020065826A KR1020010007166A KR20010007166A KR20020065826A KR 20020065826 A KR20020065826 A KR 20020065826A KR 1020010007166 A KR1020010007166 A KR 1020010007166A KR 20010007166 A KR20010007166 A KR 20010007166A KR 20020065826 A KR20020065826 A KR 20020065826A
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South Korea
Prior art keywords
advertisement
mobile phone
receiver
signal
transmitting
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KR1020010007166A
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Korean (ko)
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박종호
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박종호
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Priority to KR1020010007166A priority Critical patent/KR20020065826A/en
Publication of KR20020065826A publication Critical patent/KR20020065826A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: An advertisement transmission system and method are provided to enable a user to browse at a personal computer or a mobile phone an advertisement offered via an outdoor electric sign display so that it can increase an advertisement effect. CONSTITUTION: The system comprises an outdoor electric sign display(10), a main server of an advertiser(20), a receiver(30), and a mobile phone(40). The outdoor sign display(10), installed at a rooftop of a large sized building, displays an advertisement to be transmitted by the main server of an advertiser(20). The receiver, arranged at a corner of the outdoor electric sign display(10), receives signals from the mobile phone(40) of a user, and transmits the received signals, for example, an e-mail address or a mobile phone number, to the main server of an advertiser(20). The mobile phone(40) enables a user to transmit to a transmission request of an advertisement displayed on the outdoor electric sign display(10). Then the main server of an advertiser(20) transmits the requested advertisement to the mobile phone or the user terminal according to the request of the user.

Description

광고 전송시스템 및 전송방법{an announcement delivery system}Ad delivery system and delivery method {an announcement delivery system}

본 발명은 광고 전송시스템 및 광고 전송방법에 관한 것이다.The present invention relates to an advertisement transmission system and an advertisement transmission method.

일반적으로 광고라 함은 상품이나 서비스에 대한 정보를 여러 가지 매체(媒體)를 통하여 널리 소비자에게 알리는 의도적인 활동을 의미한다.In general, advertising means an intentional activity in which information about a product or service is widely known to consumers through various media.

이와같이 광고를 위한 매체로써는 신문이나 방송등이 가장 널리 알려져 있으나 근래에는 대형 건물 등에 전광판(電光板)을 설치하여 대형 화면으로 불특정 다수에게 광고를 행하고 있다.As a medium for advertisements, newspapers and broadcasts are most widely known, but recently, electronic displays are installed in large buildings to advertise to an unspecified large audience.

한편, 이와같이 전광판을 통해 광고활동을 행함에 있어서는, 주로 길을 걷거나 또는 버스 등의 차량 내부에서 이를 육안(肉眼)으로 확인하게 되는 바, 특히 주행중인 차량안에서 이를 확인할때에는 광고를 지속적으로 확인할 수 없어 광고 효과가 떨어지게 되며, 특히 차량을 주행할때에는 추돌 사고의 우려에 의해 광고를 전혀 볼수 없는 문제점이 야기된다.On the other hand, in the advertising activity through the electronic signboard, such as walking on the road or inside the vehicle, such as a bus is confirmed with the naked eye (肉眼), especially when checking the vehicle in the running vehicle can not be confirmed continuously Advertisement effect is reduced, especially when driving a vehicle causes a problem that can not see the advertisement at all due to the fear of a crash accident.

또한 청취가 불가능함으로써 이 또한 광고 효과가 떨어지는 문제점을 내재하고 있다.In addition, the inability to hear this also has the problem that the advertising effect is low.

본 발명은 상술한 종래의 제반 문제점을 해결하기 위하여 창출된 것으로서, 기존의 전광판을 통한 광고 효과와 특히 이 광고를 시청하기를 원하는 소비자 개인에게 개인 컴퓨터나 핸드폰등으로 광고를 전송함으로써 광고 효과를 상승시킬 수 있는 광고 전송시스템 및 방법을 제공함에 그 목적이 있다.The present invention was created in order to solve the above-mentioned problems in the related art, and enhances the advertising effect by transmitting an advertisement through an existing display board and in particular, by sending an advertisement to a personal computer or a mobile phone to an individual who wants to watch the advertisement. The purpose of the present invention is to provide an advertisement transmission system and method.

도 1 및 도 2는 본 발명에 따른 광고 전송시스템 및 전송방법을 개념적으로 나타낸 구성도.1 and 2 conceptually illustrates an advertisement transmission system and a transmission method according to the present invention.

〈도면의 주요부분에 대한 부호 설명〉<Explanation of symbols on main parts of the drawing>

10 : 전광판 20 : 메인 서버10: billboard 20: main server

30 : 수신기 40 : 핸드폰30: receiver 40: mobile phone

50 : 송신기 60 : (개인)컴퓨터50: transmitter 60: (personal) computer

이와같은 목적을 달성하기 위하여 본 발명에 따른 광고 전송시스템은, 대형건물의 옥탑 등에 설치되어 광고를 디스플레이 시키는 전광판과; 상기 전광판의 일측에 마련되며, 소정 주파수의 신호가 입력되며, 이 입력된 신호를 광고 회사의 메인 서보로 전송하는 수신기와; 상기 전광판의 수신기상에 전화번호와 이메일 주소등이 입력된 신호를 송신시키는 송신기가 내장된 핸드폰;을 포함하여 된 것을 그 특징으로 한다.In order to achieve the above object, the advertisement transmission system according to the present invention includes an electronic display board installed on a rooftop of a large building to display an advertisement; A receiver provided at one side of the display board and receiving a signal of a predetermined frequency and transmitting the input signal to a main servo of an advertising company; And a mobile phone having a built-in transmitter for transmitting a signal inputted with a telephone number and an e-mail address on the receiver of the electronic display board.

또한 본 발명에 따른 광고 전송방법은, 대형건물의 옥탑 등에 설치되어 광고를 디스플레이 시키는 전광판의 수신기상에 핸드폰상에 내장된 송신기를 통해 전화번호와 이메일 주소가 입력된 신호를 송신하는 단계와; 상기 신호가 입력된 수신기로 부터 광고회사의 중앙 처리 시스템으로 입력된 신호를 전송하는 단계와; 입력된 신호로 부터 전화번호와 이메일을 확인하여 이를 개인 휴대폰 및 컴퓨터상으로 전송하는 단계;를 포함하여 된 것을 그 특징으로 한다.In addition, the advertisement transmission method according to the present invention comprises the steps of: transmitting a signal in which a phone number and an email address are input through a transmitter embedded in a mobile phone on a receiver of an electronic board installed in a rooftop of a large building for displaying an advertisement; Transmitting an input signal from a receiver to which the signal is input to a central processing system of an advertising company; Checking the phone number and e-mail from the input signal and transmitting it to the personal mobile phone and computer; characterized in that it includes.

이와같은 본 발명의 특징적인 구성 및 이에따른 작용효과는 후술하는 첨부된 도면을 참조한 발명의 상세한 설명을 통해 더욱 명확해 질 것이다.Such a characteristic configuration and the resulting effects of the present invention will become more apparent from the following detailed description of the invention with reference to the accompanying drawings.

도 1 및 도 2는 본 발명에 따른 광고 전송시스템 및 방법을 개념적으로 나타낸 구성도이다.1 and 2 conceptually illustrates an advertisement transmission system and method according to the present invention.

이에 나타내 보인 바와 같이 본 발명에 따른 광고 전송시스템은, 대형건물의 옥탑 등에 설치되어 광고를 디스플레이(display) 시키는 전광판(10)상에는 소정 주파수의 신호가 입력되며, 이 입력된 신호를 메인 시스템 예컨대 광고회사의 메인서버(main servo;20)로 송신하는 수신기(30)가 마련된다.As shown in the present invention, in the advertisement transmission system according to the present invention, a signal of a predetermined frequency is input on an electric signboard 10 installed on a rooftop of a large building to display an advertisement, and the input signal is inputted to a main system such as an advertisement. A receiver 30 is provided which transmits to the company's main server 20.

그리고 이 수신기(30)에 소정의 신호 예컨대 본인의 이메일(e-mail)주소나 전화번호가 입력된 신호를 송신하기 위한 것으로서, 핸드폰(40)상에는 송신기(50)가 내장 설치된다.The transmitter 30 is configured to transmit a predetermined signal, for example, a signal in which an e-mail address or a telephone number is input. The transmitter 50 is provided on the cellular phone 40.

이러한 시스템을 통해 광고를 전송하는 방법을 순차적으로 설명하면 다음과 같다.A method of transmitting an advertisement through such a system is described in sequence.

먼저, 대형건물의 옥탑 등에 설치되어 광고를 디스플레이 시키는 전광판(10)의 수신기(30)로 일반 소비자가 본인의 핸드폰(40)에 내장된 송신기(50)를 통해 신호를 송신한다.First, a general consumer transmits a signal through a transmitter 50 embedded in his mobile phone 40 to the receiver 30 of the electronic display board 10 installed on a rooftop of a large building to display an advertisement.

즉, 송신기(50)를 통해 본인의 이메일 주소나 전화번호가 입력된 신호를 송신한다.That is, the transmitter 50 transmits a signal in which its e-mail address or telephone number is input.

다음 단계로, 수신기(30)는 송신기(50)로 부터 소정 주파수 대역의 신호가 입력되면, 이를 중앙 처리 시스템 즉, 광고회사의 메인 서버(20)로 신호를 송신한다.Next, when the receiver 30 receives a signal of a predetermined frequency band from the transmitter 50, the receiver 30 transmits the signal to the central processing system, that is, the main server 20 of the advertisement company.

이와같이 수신기(30)로 부터 메인 서버(20)로 신호가 입력되면, 메인 서버(20)에서는 수신된 데이터 신호를 검색하여, 이 데이터 신호에 입력된 핸드폰 번호나 개인 컴퓨터(60)의 이메일 주소로 수신된 시간에 디스플레이 되었던 광고를 전송하게 되는 것이다.When a signal is input from the receiver 30 to the main server 20 as described above, the main server 20 searches for the received data signal and sends it to the mobile phone number or the e-mail address of the personal computer 60 inputted to the data signal. The advertisement was displayed at the time received.

따라서 개인은 핸드폰(40)이나 개인 컴퓨터(60)를 통해 관심을 갖고 있던 광고를 시청할 수 있게되는 것이다.Therefore, the individual will be able to watch the advertisement of interest through the mobile phone 40 or the personal computer 60.

즉, 개인 소비자는, 원하는 시간에 본인이 확인하고자 하는 광고 내용을 시청할 수 있게되는 것은 물론이고, 상품의 상세한 설명 및 이에대한 제조 회사의 상세 내역까지 확인 가능하게 된다.That is, the individual consumer can not only watch the advertisement contents that he / she wants to check at a desired time, but also the detailed description of the product and the details of the manufacturer.

또한 광고회사에서는 광고 효과를 배가시킬 수 있을 뿐만 아니라 상품에 대한 소비자의 구매욕을 촉진시킬 수 있는 효과를 얻게된다.In addition, advertising companies can not only double the effect of advertising, but also promote the consumer's desire to buy products.

한편, 상술한 실시예는 본 발명의 바람직한 하나의 실시예를 설명한 것에 불과하고, 본 발명의 적용범위는 이와같은 것에 한정되는 것은 아니며, 동일사상의 범주내에서 적절하게 변경 가능한 것은 당업자라면 주지할 수 있는 사실일 것이다.On the other hand, the above-described embodiment is only a description of one preferred embodiment of the present invention, the scope of the present invention is not limited to such, it will be known to those skilled in the art that can be appropriately changed within the scope of the same idea. It may be true.

가수들의 뮤직 비디오나 기타 방송 프로 등의 전송에도 충분히 적용 가능한것이다.It is also applicable to the transmission of singers' music videos and other broadcast programs.

상술한 바와 같이 본 발명에 따른 광고 전송시스템 및 방법에 의하면, 전광판을 통해 광고의 효과를 얻을 수 있을 뿐만 아니라, 이를 개인 소비자가 핸드폰이나 개인 컴퓨터를 통해 광고를 시청할 수 있게됨으로써 상품을 충분히 이해한 상태에서 구매 할 수 있게되며, 이를 통해서는 구매력을 향상시킬 수 있게되어 광고 효과를 배가시킬 수 있는 이점이 있다.According to the advertisement transmission system and method according to the present invention as described above, not only the effect of the advertisement can be obtained through the electronic display board, but also the individual consumer can watch the advertisement through a mobile phone or a personal computer to fully understand the product. It can be purchased in a state, through which it is possible to improve the purchasing power has the advantage of doubling the advertising effect.

Claims (2)

대형건물의 옥탑 등에 설치되어 광고를 디스플레이 시키는 전광판과;An electronic display board installed on a rooftop of a large building to display an advertisement; 상기 전광판의 일측에 마련되며, 소정 주파수의 신호가 입력되며, 이 입력된 신호를 광고 회사의 메인 서보로 전송하는 수신기와;A receiver provided at one side of the display board and receiving a signal of a predetermined frequency and transmitting the input signal to a main servo of an advertising company; 상기 전광판의 수신기상에 전화번호와 이메일 주소등이 입력된 신호를 송신시키는 송신기가 내장된 핸드폰;을 포함하여 된 것을 특징으로 하는 광고 전송 시스템.And a cellular phone having a transmitter for transmitting a signal inputted with a telephone number and an e-mail address on the receiver of the electronic display board. 대형건물의 옥탑 등에 설치되어 광고를 디스플레이 시키는 전광판의 수신기상에 핸드폰상에 내장된 송신기를 통해 전화번호와 이메일 주소가 입력된 신호를 송신하는 단계와;Transmitting a signal in which a phone number and an e-mail address are input through a transmitter embedded in a mobile phone on a receiver of a display board installed on a rooftop of a large building to display an advertisement; 상기 신호가 입력된 수신기로 부터 광고회사의 중앙 처리 시스템으로 입력된 신호를 전송하는 단계와;Transmitting an input signal from a receiver to which the signal is input to a central processing system of an advertising company; 입력된 신호로 부터 전화번호와 이메일을 확인하여 이를 개인 휴대폰 및 컴퓨터상으로 전송하는 단계;를 포함하여 된 것을 특징으로 하는 광고 전송방법.Checking the phone number and the e-mail from the input signal and transmitting it to the personal mobile phone and computer; Advertising transmission method comprising a.
KR1020010007166A 2001-02-07 2001-02-07 an announcement delivery system KR20020065826A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100433930B1 (en) * 2001-09-28 2004-06-04 주식회사 케이티 System and method for offering a information over bluetooth network

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100433930B1 (en) * 2001-09-28 2004-06-04 주식회사 케이티 System and method for offering a information over bluetooth network

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