KR20010090363A - Unity information exchange system to actualize information exchange, profit model and publication method on a web site - Google Patents

Abstract

PURPOSE: An integrated information exchange system capable of performing information exchange, profitable models and advertising method on a web site is provided to increase the convenience of an information user by enabling the user to acquire object information and perform a free multi-communication with an information provider. CONSTITUTION: A real property transaction integrated system(101) is connected with each network(102A) of a plurality of real property object providers(102), each digital computer network(103B) of a plurality of information users(103) and a digital computer network(103B) of a plurality of advertisers(104) who display advertisements in the real property transaction integrated system(101). A digital information site(105) is visually displayed in the system(101). Digital information on real property objects, communication devices and so on are inserted into the digital information site(105). Information on the communication devices are connected with the digital computer network(104C) of the advertiser(104).

Description

Unity information exchange system to actualize information exchange, profit model and publication method on a web site}

The present invention relates generally to effective information exchange, revenue model, advertising method and system on a website, and in particular, to enable effective information exchange for information users and information providers on the website, and to experience a resistive advertising experience. For example, the present invention relates to an integrated information exchange system that enables an advertiser to deliver an efficient advertisement and a system operator to realize a desired profit model.

The most commonly used functions of the Internet are personal tools such as building a homepage to inform oneself of various people, e-commerce, and advertisements for various companies to sell their products.

In the current Internet market, companies can see the movement of business toward electronic commerce (B2C, B2B, B2G). In order to access such a market, a system capable of maintaining a server-client relationship is also required, and in reality, a web system is accessed as a means for communication between most server administrators and server users.

To access such a system, a separate client program is required, such as Microsoft's Internet Explorer or Netscape's Netscape Navigator. The user is forced to use such a client program to receive any information and all the services implemented on the Web.

The advantage of such a program is that it is easy to access to any site and you can use it without knowing how to use this client program. However, if there is an advertiser who wants a target advertisement or an information user who wants only certain feature information, the time taken to run such a general client program and find a desired site is not so great, and the target advertisement cannot be performed. Advertisers are aimed at advertising that can make a strong impression on potential consumers, and potential consumers also want their ads to appear at times when they are not comfortable using information on the Web.

In conclusion, it is necessary for advertisers to provide targeted advertisements to potential consumers without any objection, and also for potential consumers to acquire only the desired information and make a decision.

Rewards for viewing advertisements in which an internet user clicks on a particular advertisement site posted on a website, thereby providing the user with cash, points, miles, and the like, are known from US Pat. No. 5,794,210. In an operation site adopting the advertising method of the patent, when an internet user clicks on an advertisement site registered on a website by an advertiser, the user pays cash, points, and mileage in exchange for viewing the advertisement provided by the advertiser. You will receive a back.

Another conventional advertising technique is to award points to members of a website based on views and clicks on the banner advertisement site provided by the website operator, and e-mail the banner member provided by the website operator. It is known that an operation site is operated by introducing an advertisement technique that enables a website operator to easily receive an advertisement to be displayed on a website from an advertiser through a method of giving a point to a website member when it is sent through.

Another form of operation site is an operation site in which an advertisement is experienced instead of providing a free call. To make a free call so that site users (members) experience a free call, the site is configured to see a banner ad installed on it when the member clicks on the dial pad.

In an operation site that uses an advertisement technique according to US Patent No. 5,794,210 among the above-described conventional operation sites, an Internet user enters the operation site for cash, points, and mileage, and clicks a banner advertisement. Since they are not clicking on banner ads to watch, they really doubt the effectiveness of the advertisers' expectations for these Internet users, and site owners may be forced to attract a large number of advertisers due to the cost of cash, points, and miles. Inevitably, the efficiency of site operation is reduced.

Another conventional advertising technique, advertising by giving points to website members depending on how many times they have access to monitoring icons (e.g., member referrals) listed on the website and how many times they have delivered banner ads via e-mail In an operation site using an advertisement technique that delivers a web site, since the Internet user clicks a monitoring icon or uses an e-mail for earning his or her points, the user cannot expect an advertisement effect intended by the advertiser. The operator also cannot expect smoothness in winning the advertisement.

According to the above-described advertising technique in the operation site, the advertisement is not connected to the advertisement to use the information desired by the Internet user, but to gain the benefit (cash, points, mileage, etc.) given to the Internet user himself. And banner advertisements on websites that offer free calling services are also associated with advertisements because most visitors to this site are interested in free calling services rather than banner advertising. There is a problem that it is difficult to actually expect the advertising effect that the advertiser wants because there is almost no.

1 is a block diagram illustrating the concept of information exchange, revenue model, advertising method of information users in the integrated system according to the present invention.

2 is a flowchart for explaining a process of setting object information, communication means, and communication reservation time by an information provider in an integrated system according to the present invention;

3 illustrates an advertising method in an integrated system according to the present invention.

4 is a diagram illustrating a process of experiencing information exchange, revenue model, and advertisement of an information user in an integrated system according to the present invention.

* Description of the symbols for the main parts of the drawings *

1: integrated information system

2A: network of information providers

3B: Digital Information Network of Information Users

4C: Advertiser's Digital Information Network

The present invention has been made in view of the problems of an operation site using the above-described conventional advertising technique. In the integrated information exchange system according to the present invention, an Internet user accesses a desired information site and exchanges information with an information provider. Advertisers who both earn revenues and providers, and in addition, advertise on the integrated information exchange system, can provide advertisements that are relevant to the actual information to the integrated information exchange system users and information providers. You can expect the effect.

There are two ways of operating in the integrated information exchange system according to the present invention.

First, in the PC TO PHONE method, when an information user looking at the destination information clicks on the information provider's phone number, the information provider's phone number is automatically read from the information provider's database and placed in a program such as a dial pad. By allowing the phone number to be automatically entered, the user can create a way to call the information provider directly.

Secondly, in the PC TO PC method, both the information user and the information provider should know that the PC is currently available. To know this, you need to create a client program that can be easily used by both the server and the user.

This client program can be connected to any user on the server. It connects to the existing video chat program, voice chat program, text chat program, file transfer program server, and exchanges information with each other, whereas this client program connects all these functions directly to PC by PC method if conditions are given. This program uses both the server and non-server methods. All of the video, voice, text and file transfer methods currently on the market are built in by this client program itself, so that video chat can be performed when the conditions for video chat are given. If neither of these conditions is met, the user will choose to choose the text chat.

It will also have the ability to retrieve the destination information provided by the system provider. This is done by reading directly from the database file containing the server's purpose information and displaying it in the client program. This client program sends targeted advertisements to the information consumer. You can view advertisements of related sites while viewing the destination information, and the advertisement's site is automatically opened in a window window behind the client program. Accordingly, the user may generate an advertisement effect in which the user unconsciously sees the advertisement while having no inconvenience in connection with other users while viewing the purpose information. The advantage of this client program is that both users and advertisers can have a satisfactory usage environment, allowing both easy access of information users' target information and targeted information of advertisers.

An object of the present invention is to provide information users with convenience, reliability, and high decision rate because information users using the integrated information exchange system of the present invention can communicate with the information providers for free while viewing the desired information to be searched for in the shortest time. To provide an integrated information exchange system.

It is still another object of the present invention to provide an integrated information exchange system that can enhance business competitiveness by giving a competitive solution to an information provider using the integrated information exchange system of the present invention.

It is still another object of the present invention to provide information to an operator of the integrated information exchange system of the present invention in exchange for free communication between the information user and the information provider. Or by forcing both the information user and the information provider to experience it without much resistance, thereby creating a high advertising effect, thereby increasing the profitability of the system operation.

Still another object of the present invention is to allow advertisers using the integrated information exchange system of the present invention to provide advertisements to parties highly relevant to the advertisements provided by the advertiser, thereby maximizing the advertisement effect and reducing the advertising cost. .

Looking at the configuration of the integrated information exchange system according to the present invention, a plurality of networks that can connect each of a plurality of information providers, a plurality of digital computer networks that can connect each of a plurality of information users, and a plurality of advertisers An integrated information exchange system connected to a digital computer network, the method comprising: accessing a digital information site of the integrated information exchange system through a personal computer of each of the plurality of information users, and a network of each of the plurality of information providers; By connecting to the digital information site in the integrated information exchange system through the digital computer network of each of the plurality of information users, each of the plurality of information providers and each of the information users experience the advertisement linked to the digital information site.

Hereinafter, with reference to the accompanying drawings for a more detailed description of the present invention will be described in detail.

1 is a block diagram showing the concept of information exchange, revenue model, advertising method of information users in the integrated information exchange system according to the present invention.

The configuration of the integrated information exchange system according to the present invention shown in FIG. 1 will be described. As an example, a configuration of the real estate transaction integration system 101 to which the integrated information exchange system according to the present invention is applied will be described. However, it will be appreciated by those skilled in the art that the integrated information exchange system according to the present invention is not limited to the real estate transaction integration system 101 as an example, and is applicable to all websites. The real estate transaction integration system 101 includes a network 102A for each of a plurality of real estate object suppliers 102 who are sellers of real estate objects, a digital computer network 103B for each of the plurality of information users 103, and a real estate transaction integration system. The digital information site 105 is visually displayed in the integrated system so that the digital computer network 103C of the plurality of advertisers 104 who publish the advertisements on top can be connected to achieve what they want. On the digital information site 105, digital information such as real estate product information provided by a real estate agent who is an information supplier, time information indicating a time zone in which communication is possible, and communication means information are posted. The communication means may include, for example, a wired or wireless telephone number, an e-mail address, and other communication means. In addition, the communication means information is connected to the digital computer network 104C of the advertiser 104.

2 is a flowchart illustrating a process of setting purpose information, communication means, and communication reservation time by an information provider in a real estate transaction integration system according to the present invention.

The real estate seller 102, an information provider, connects to the real estate transaction integration system 101 on the website via the network 102A or 102A 'to enter real estate for sale information into his personal computer (step s1). Next, the real estate agent 102 connected to the integrated system registers his or her real estate for sale information, time periods in which communication is possible, digital information such as communication means, etc. on the digital information site 6 (step s2). The operator of the real estate transaction integration system 101 collects the digital information registered by the information provider on the digital information site 6 so that the real estate seller 102 can communicate with the desired communication means at the desired communication time. (Step s3).

3 is a diagram illustrating an advertisement method in a real estate transaction integration system according to the present invention.

The advertiser 104 wishing to place an advertisement on the real estate transaction integration system 101 according to the present invention connects to an advertisement order site (not shown) on the real estate transaction integration system 101 via the digital computer network 104C (step). s4). The advertiser 104 then creates an order from the linked ad order site (step s5). At this time, the advertiser enters into an agreement with the operator of the real estate transaction integration system according to the present invention through the digital computer network 104A for the type of advertisement, the advertisement fee, the advertisement fee payment method, the advertisement time period, and the like. The operator of the real estate transaction integration system 101 builds a database such that an advertisement is displayed by a desired communication means at a desired advertisement type and time period based on the advertisement contract requested by the advertiser 104 (step s6).

4 is a diagram illustrating a process of experiencing information exchange, revenue model, and advertisement of an information user and an information provider in a real estate transaction integration system according to the present invention.

Two examples of the experience of information users and information providers will be described.

1) In the case of PC TO PHONE (communication standard of information user and information supply)

An information user 103 who wants to obtain desired information using the real estate transaction integration system 101 of the present invention connects to the integration system 101 through a digital computer network using a search engine in his personal computer (step). s7). Next, the information user 103 uses the search engine to search the search conditions for the items that are the key information for each industry type / information type, and the real estate for sale listed on the digital information site 105 provided by the system operator in the real estate transaction integration system 101. The digital information content of the child 102 is accessed in the shortest time (step s8). At this time, by the real estate transaction integration system according to the present invention, 1) the screen is distributed on the personal computer screen of the information user using an HTML tag, only the communication means of the information provider is displayed and the banner advertisement is not displayed or 2). The communication means and banner advertisement of the information provider may be simultaneously displayed on the screen, or 3) The communication means and banner advertisement of the information provider may be alternately displayed on the screen. Next, the information user 103 finds the desired real estate for sale, reaches the final result value of the desired purpose information, recognizes it, and provides the communication means (wired, wireless telephone, e-mail provided by the real estate seller 102). And other communication means) (step s9). In this step, when an information user attempts to communicate with a communication means (for example, a telephone number), the telephone number of a real estate agent who is an information provider established by the system operator is read. Next, a judgment is made as to whether the real estate agent wants to communicate with the desired communication means and the communication time zone, and the purpose information amount of the information user (step s10). As for the communication time zone, the information provider desires the information user to be connected with the real estate seller in one click on the integrated system according to the present invention (the link between the information user and the information provider is one click of the information user, i.e. The means of communication of the information provider are made one-click in the description column). As described above, a communication means capable of communicating with the information provider, a communication time zone, and the like are constructed by the operator of the integrated information exchange system according to the present invention so that the connection between the real estate seller and the information user is made by one click of the information user. It is.

Advertiser's advertisements are distributed on the screen of the information user's personal computer during the call transmission process by the wired network so that the banner advertisement and the purpose information are displayed or the advertiser's advertisement is displayed on the entire screen. In addition, a detailed advertisement experience can be made by linking to the advertiser's homepage in the process of delivering a call tone. If the time point at which the information user clicks during the advertisement experience process is the communication time zone desired by the property seller, communication between the property seller 102 and the information user 103 is established and a call is started between the two parties. At this time, the advertisements of the advertiser 104 having a contract with the system operator provided by the real estate transaction integration system 101 are represented in a multimedia form on the personal computer of the information user 103. The advertisement may be an audio advertisement, a video advertisement, or the like. In the case of a video advertisement, only the advertisement may be displayed or distributed among the screens so that the advertisement screen is maintained or the advertisement screen may be closed by selection of the information user (step s11). When the communication between the information user and the real estate agent is ended and the communication ends, the advertisement screen is displayed on the entire personal computer screen of the information user. At this time, if the user does not want to see the advertisement, the advertisement window may be closed (step s12). Next, the information user proceeds to the step of acquiring the target information, and can go through a series of steps again or terminate the use.

2) In the case of PC TO PC (communication standard of information user and information supply)

In the case of multiple chats, communication is performed in the chat server. In the case of simultaneous multi-directional two-way communication, the server load is a problem. Therefore, in case of communication between information user and information provider, it is efficient to download and install on each PC by using socket program and communicate with each other without going through the server. Here, the information exchange and advertisement method in the PC TO PC method will be described based on the socket program for two-way communication, which is an efficient method with the current technology.

The PC TO PC method must install a program that informs the server that the information user and the information provider can communicate with each other. Let's call this client socket program A (A program can be developed with any language or development tool that can make Windows programs as a Windows application (C / C ++, JAVA, VISUAL, C ++, VISUAL BASIC, DELPHI, C ++). BUILDER) and WINSOCK, TCP / IP programming.

When the A program is installed on the PC, the ID and password are requested from the server side. If the ID and password are confirmed, the server-side DB records real-time information ON. Through this process, it is determined whether a specific PC has accessed the web. This determination can be checked in the program menu A, and when the purpose information is viewed on the web boards by industry / information type, the information provider can be known on and off.

An information user 103 who wants to obtain desired information using the real estate transaction integration system 101 of the present invention connects to the integration system 101 through a digital computer network using a search engine in his personal computer (step). s7). Next, the information user 103 uses the search engine to search the search conditions for the items that are the key information for each industry type / information type, and the real estate for sale listed on the digital information site 105 provided by the system operator in the real estate transaction integration system 101. The digital information content of the child 102 is accessed in the shortest time (step s8). At this time, the information user downloads the A program from the real estate transaction integration system for communication with the real estate buyer. When a real estate agent who is an information provider connects using a LAN, if the user executes the A program, he / she can receive a connection request message from an information user even if he is not connected to the web. However, if a modem is used, the connection request message is not received unless it is connected to the web, so it is replaced by the PC TO PHONE method. It is common for an information provider to have program A executed to contact an information user. At this time, by the real estate transaction integration system according to the present invention, 1) the screen is distributed on the personal computer screen of the information user using an HTML tag, only the communication means of the information provider is displayed and the banner advertisement is not displayed or 2). The communication means and banner advertisement of the information provider may be simultaneously displayed on the screen, or 3) The communication means and banner advertisement of the information provider may be alternately displayed on the screen. Next, the information user 103 finds the desired real estate for sale, reaches the final result value of the desired purpose information, recognizes it, and provides the communication means (wired, wireless telephone, e-mail provided by the real estate seller 102). And other communication means) (step s9). Here, a connection request message is displayed on the PC of the real estate seller who is the information provider. In this step, when an information user attempts to communicate with a communication means (for example, a telephone number), the telephone number of a real estate agent who is an information provider established by the system operator is read. Next, a judgment is made as to whether the real estate agent wants to communicate with the desired communication means and the communication time zone, and the purpose information amount of the information user (step s10). As for the communication time zone, the information provider desires the information user to be connected with the real estate seller in one click on the integrated system according to the present invention (the link between the information user and the information provider is one click of the information user, i.e. The means of communication of the information provider are made one-click in the description column). As described above, a communication means capable of communicating with the information provider, a communication time zone, and the like are constructed by the operator of the integrated information exchange system according to the present invention so that the connection between the real estate seller and the information user is made by one click of the information user. It is.

When the user clicks the information user's one-click point at which the real estate buyer can communicate, and the connection permission button is pressed on the information provider's PC, the communication between the real estate seller 102 and the information user 103 is established (PC and PC). Communication is started). Here, functions such as data file transmission, reception, video chat, voice chat, text chat, and the like can be implemented using socket programming using current practical techniques. At this time, the advertisements of the advertiser 104 who has contracted with the system operator provided by the real estate transaction integration system 101 are represented in multimedia form on the personal computer of the information user 103 and the information provider. The advertisement may be an audio advertisement, a video advertisement, or the like. In the case of a video advertisement, only the advertisement may be displayed or distributed among the screens so that the advertisement screen is maintained or the advertisement screen may be closed by selection of the information user (step s11). When the connection between the information user and the real estate agent is terminated and the communication ends, the advertisement screen is displayed on the entire personal computer screen of the information user and the information provider. At this time, if the two parties do not want to see the advertisement can close the advertisement window (step s12). Next, the information user proceeds to the step of acquiring the target information, and can go through a series of steps again or terminate the use.

Here, the information user and the information provider are forced to experience the advertisement provided by the advertiser in exchange for using the system by the integrated system provider. You can send banner advertisements while you're connected, after termination, or when downloading A.

Program A also sends targeted advertisements to users of information. You can view advertisements of related sites while viewing the destination information, and the advertisement site is automatically opened in the window behind the client program. And the client program is placed before any active window. Thus, the information user is forced to experience the advertisement without any inconvenience in connecting the target information with other users.

Until now, it has been described that the connection between the information user and the information user using the integrated information exchange system of the present invention is performed through a PC TO PC and a PC TO PHONE, but, for example, can be connected by a web-connectable device such as an Internet TV. It will be appreciated by those skilled in the art to which the present invention pertains.

The information user using the integrated information exchange system of the present invention can easily obtain desired purpose information, and can obtain convenience and economic benefits by free multi-communication with the information provider in one click, thereby increasing the reliability and decision rate of the information. There is a number.

The information provider using the integrated information exchange system of the present invention can realize a desired profit model by the communication reservation system according to the present invention which provides a desired communication means at a desired time frame, thereby increasing the competitiveness.

Advertisers using the integrated information exchange system of the present invention can increase the concentration of information users' advertisements by placing advertisements in the communication column of the target information posting screen on the integrated information exchange system according to the present invention, In the form of less reluctance, it can give a positive perception of the advertisement, thereby increasing the effectiveness of the advertisement through the target advertisement of each industry / information type, and reducing the advertising cost by paying the advertisement fee proportional to the number of clicks.

In the operation of the integrated information exchange system of the present invention, the system information provider obtains the advertising revenue by forcing the advertiser to experience the desired type of advertisement in exchange for providing free communication to the information user and the information provider, and the revenue model as the system fee revenue. Can be diversified, and by adopting a communication reservation system, appropriate measures can be taken to reduce the communication costs and increase profits.

Real users who are highly related to the contents of advertisements can be positively recognized about the advertisements, and thus, the system advertisement can be easily operated by the target advertisements by industry / information type to give the maximum advertisement effect. As a result, it is possible to expect an efficient profit model based on the operation of the integrated information exchange system.

Claims (7)

In an integrated information exchange system connected with a plurality of digital computer networks capable of connecting a plurality of information providers, a plurality of digital computer networks capable of connecting a plurality of information users, and a digital computer network capable of connecting a plurality of advertisers. , Accessing the digital information site of the integrated information exchange system through a plurality of digital networks by a personal computer of each of the plurality of information users; Each of the plurality of information users attempting to access content of a digital information site; The network of each of the plurality of information providers and the digital computer network of each of the plurality of information users are linked through an integrated information exchange system so that communication between each of the plurality of information providers and each of the plurality of information users is established. Wherein each provider and each information user experience an advertisement posted by an advertiser between communications. The integrated information exchange system according to claim 1, wherein the advertisement is a multimedia advertisement. The integrated information exchange system according to claim 1, wherein each of the plurality of information users and each of the plurality of information providers can use the communication free of charge between the communication. The integrated information exchange system according to claim 2, wherein the video advertisements of the multimedia advertisements displayed on the digital computers of the plurality of information users and the plurality of information providers are provided by a predetermined screen distribution method. 2. The integrated information exchange system according to claim 1, wherein communication settings of each of the plurality of information providers and each of the plurality of information users are achieved by one click. 2. The network of claim 1, wherein a network of each of the plurality of information providers and a digital computer network of each of the plurality of information users via an integrated information exchange system are reserved such that a link is established in a communication time zone and communication means desired by the plurality of information providers. Integrated information exchange system further comprising the step of setting. In an integrated information exchange system connected with a network capable of connecting a plurality of information providers, a plurality of digital computer networks capable of connecting a plurality of information users, and a digital computer network capable of connecting a plurality of advertisers, Accessing the digital information site of the integrated information exchange system through a plurality of digital networks by a personal computer of each of the plurality of information users; Each of the plurality of information users attempting to access content of a digital information site; The digital computer network of each of the plurality of information users and the network of each of the plurality of information providers are linked through an integrated information exchange system, so that the communication of each of the plurality of information providers and each of the plurality of information users is established. Wherein each user experiences an advertisement posted by an advertiser between communications.