KR20010078416A - An advertising system and method using screen saver - Google Patents

Abstract

PURPOSE: An advertising system and a method using a screen saver are provided to compensate a user for seeing the advertisement by displaying an advertisement on a screen saver of the user. CONSTITUTION: A microprocessor of a computer measures an input time of a keyboard by using a screen saver operating program after an operator finishes his work. An advertisement screen saver is operated to protect a monitor when there is not an input of the keyboard during a predetermined time. The microprocessor measures an operating time of the advertisement screen saver. The operating time of the advertisement screen saver is considered as a time for viewing the advertisement. The operating time of the advertisement screen saver is accumulates and stored. The accumulated operating time of the advertisement screen saver is counted according to a period of one week or a period of one month. The total operating time of the advertisement screen saver is transmitted to an advertisement company or an advertisement agency by using an E-mail. The advertisement company or the advertisement agency pays a charge to a user according to the period of the time for viewing the advertisement.

Description

Advertising system and advertising method using screensaver {AN ADVERTISING SYSTEM AND METHOD USING SCREEN SAVER}

As the use of computers and monitors increases, screensavers are being widely manufactured and distributed to protect monitors during their non-use time. Screensavers are a type of program designed to protect computer monitors. If the electrons emitted from the monitor coil continue to collide with the fluorescent surface in the still picture state, the fluorescent screen is destroyed and thus the life of the monitor is reduced.

That is, if there is no key input for a certain time from the keyboard of the computer, it detects this and automatically prints out a specific character string, figure, or logo on the monitor to protect the monitor. Output the screen. These screensavers are sold for a fee or bundled in other software. However, conventionally, screensavers are not used for functions other than simply protecting the monitors, especially advertisements.

The present invention relates to an advertising system and an advertising method using a screensaver, and more specifically, includes an advertisement provided by a specific advertiser in a screensaver program used to protect a computer monitor, and in particular, using a screensaver. The present invention relates to an advertisement system and an advertisement method using a screensaver that attracts and posts an advertisement by confirming viewing an advertisement and paying a predetermined advertisement fee.

1 is a front view of a monitor showing an example of a screen saver conventionally used;

2 is a monitor front view showing an example of a screensaver according to the present invention;

3 is a flowchart for explaining the method of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: monitor 20: main screen

30: screensaver 40: advertising screensaver

The present invention is to achieve the advertising effect by using the screensaver as described above, the object of the present invention includes an advertisement provided by a particular advertiser in the screensaver program used to protect the monitor of the computer, in particular the screensaver The present invention provides an advertisement system and an advertisement method using a screensaver for confirming to watch an advertisement while paying a predetermined advertisement fee to attract and post an advertisement.

Advertisement system and advertising method using the screensaver of the present invention for achieving the above object, the screensaver program used to protect the monitor of the computer outputs the advertisement provided from the particular advertiser, the time to watch the advertisement 1 After calculating and accumulating on a weekly or monthly basis, the accumulated time is received when the e-mail or homepage is accessed and the advertisement viewing fee is paid in proportion to the time of viewing. Another feature is that the money paid at the time of program sales can be refunded in proportion to the time watched.

The present invention relates to an advertisement system using a screensaver having a terminal, a server, and an open network connecting the terminal and the server.

The terminal stores (1) a display device for outputting a work screen or screensaver advertisement contents of a program, (2) an input device for inputting data, and (3) storing the screensaver advertisement contents output on the display apparatus. A screensaver advertisement contents DB, (4) a viewing amount DB storing the number and / or time of outputting the screensaver advertisement contents on the display apparatus, and (5) measuring a time when the input apparatus is not used. An input time module, (6) a screen saver operation module for outputting the screen saver advertisement contents stored in the screen saver advertisement contents DB to the display apparatus when the time when the input device is not used exceeds a preset time; (7) Automatically monitor the output frequency and / or time of the screensaver advertisement content and store it in the viewing volume DB Has a mountain module, 8 sicheongryang transmission module with built-in central processing means for transmitting the viewing number of times and / or time stored in the DB sicheongryang to the server over the open network,

The server comprises: (1) a member information DB storing basic information and a payment of a member of the server; and (2) converting the number of viewings and / or time sent from the terminal into the cyber money to convert the member information. It provides an advertising system using a screensaver characterized in that it has a compensation module for updating the reverse payment of the DB.

The viewership sending module is characterized in that the e-mail transmission program.

The automatic view amount calculating module may calculate the amount of view output of the screen saver advertisement content in a predetermined unit time and store the amount of view in the view amount DB.

In another aspect, the present invention is an advertising system using a screensaver having a terminal, a server, and an open network connecting the terminal and the server,

The terminal includes: (1) a display device for outputting a work screen or screensaver advertisement content of a program, (2) an input device for inputting data, and (3) storing the screensaver advertisement content output to the display device. The screensaver advertisement contents DB being stored, (4) a viewing amount DB storing the number and / or time of outputting the screensaver advertisement contents on the display apparatus, and (5) measuring the time when the input apparatus is not used. And an input time module configured to output the screen saver advertisement contents stored in the screen saver advertisement contents DB to the display apparatus when the time for which the input device is not used exceeds a preset time. And, (7) automatic viewing time calculation module for measuring the output time of the screensaver advertising content and stores in the viewing time DB Having,

The server may include: (1) a member information DB storing basic information and a payment of a member of the server; and (2) a viewing amount search module for automatically searching the number of times and / or time stored in the viewing time DB of the terminal. And, (3) provides an advertising system using a screensaver characterized in that it has a compensation module for converting the automatically searched viewing amount into the payback to update the payback of the member information DB.

The server transmits the screensaver advertisement contents DB, which stores the screensaver advertisement contents, and the screensaver advertisement contents stored in the screensaver advertisement contents DB, to the terminal through the open network to display the screensaver advertisement contents DB of the terminal. It may further have an advertisement content transmission module to store in.

The advertisement contents stored in the screen saver advertisement contents DB of the terminal, the automatic view quantity calculating module, and the viewing quantity transmitting module are provided as bundles of specific software.

The counterpart is characterized in that the cyber money.

In another aspect, the present invention, an input time measuring step of measuring the time the input time module built in the terminal does not use the input device of the terminal;

An advertisement step of outputting advertisement contents stored in the terminal to a display apparatus of the terminal when the time when the input device is not used exceeds a preset time;

A viewing amount calculating step of measuring an output amount of the screen saver advertisement contents by the automatic calculating amount module embedded in the terminal and storing the output amount of the screen saver advertisement content;

A transmission and storing step of transmitting and storing the viewing amount to the server connected to the open network by using an open network;

The server provides an advertisement method using a screensaver having a counter payment conversion storage step of converting the viewing amount into counter payments and storing the counter payments.

The viewership sending module is characterized in that the e-mail transmission program.

In another aspect, the present invention, an input time measuring step of measuring the time the input time module built in the terminal does not use the input device of the terminal;

An advertisement step of outputting advertisement contents stored in the terminal to a display apparatus of the terminal when the time when the input device is not used exceeds a preset time;

A viewing amount calculating step of measuring an output amount of the screensaver advertisement contents and storing the amount of output of the screen saver advertisement content in the terminal;

A viewing amount storage step of automatically storing a viewing quantity stored in the terminal through the open network by the viewing quantity searching module built in a server and storing the viewing quantity in the server;

The compensation module built in the server provides an advertisement method using a screensaver having a counter payment conversion storage step of converting the viewing amount into a counter payment and storing the counter payment.

The viewing amount is a viewing time during which the screensaver advertisement contents are output, and the automatic viewing amount calculating module calculates the viewing time in units of one week or one month.

The automatic content calculation module embedded in the terminal, the transmission amount module and the screen saver advertisement contents are downloaded from the server to the terminal through the open network by the module embedded in the server and the advertisement contents transmission module (download). It is characterized by one.

The automatic viewer's calculation module built into the terminal, the viewer's transmission module, and the screen saver advertisement contents are provided as a bundle of a specific program and installed in the terminal.

The counterpart is characterized in that the cyber money.

The viewing amount is a number of times that the terminal has downloaded the screensaver advertisement contents from the server, and the counter payment portion is converted in proportion to the number of downloads.

As described above, according to the present invention, an advertisement provided by a specific advertiser is included in the screen saver program used to protect the monitor of the computer, and in particular, the advertisement is confirmed by paying a predetermined advertisement fee by checking the advertisement while using the screen saver. It has the advantage of attracting and posting.

Although the invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that modifications and variations can be made within the spirit and scope of the invention, and such variations or modifications will belong to the appended claims. .

Hereinafter, an advertisement system and an advertisement method using the screen saver of the present invention will be described in detail with reference to the accompanying drawings.

The system and method of the present invention include an advertisement in a screen saver, a program for protecting a computer monitor, and output the advertisement, and measure the time of watching the advertisement to pay for the advertisement. The screensaver program used to protect the monitor 10 outputs the advertisements provided from the specific advertisers, calculates and accumulates the time of viewing the advertisements in units of one week or one month, and then accumulates the accumulated time by e-mail or Advertisement fee is paid in proportion to the time received and received when accessing the homepage.

First, referring to FIG. 1, the operation state of a screen saver conventionally used is as follows. If a keyboard input is not detected from the user for a predetermined time, a character or a logo by the screen saver 30 program is displayed on the main screen 20 of the monitor 10. Characters, logos, etc. by the screen saver are very diverse, for example, figures such as straight lines, circles, squares, ellipses, etc. are displayed regularly or irregularly. In the drawing, a screensaver in which numerous straight lines are randomly generated at an angle is displayed. Such screensavers are characterized by a very fast screen switching speed.

As the figure is displayed, the electric lamp emitted from the high-pressure coil of the monitor 10 is prevented from colliding with the fluorescent surface even if it is not used for a long time. In addition to figures, certain contents, such as Microsoft's "window strings" or strings entered by the user, may be output.

According to the present invention, the advertisement screen saver 40 including the advertisement is displayed on the main screen 20 of the monitor 10 instead of the conventional screen saver 30 screen. This is shown in FIG.

As shown, the character string by the advertisement screensaver 40 may be a continuous movement of a number of character strings horizontally, such as a logo of a particular advertiser company. Of course, it is apparent to those skilled in the art that the advertisement screensaver 40 may be manufactured using various figures, logos, etc. in addition to the strings.

The working relationship of the method of the present invention operated as described above will be described using the flowchart of FIG.

When the user finishes work after the computer is turned on, the microprocessor (not shown), the main control part of the computer, measures the keyboard input time according to the built-in screensaver operating program. Conventional computers support screensaver programs on most operating systems, such as Windows 95/98, so ad screensaver makers create only ad screensaver programs that operate on the OS without creating a separate program. It is enough to choose.

If there is no key input from the keyboard for a predetermined time while the advertisement screen saver is set to operate as described above, the advertisement screen saver 40 is automatically activated to protect the monitor 10. When the monitor 10 protective advertisement screensaver 40 is output on the screen, this may be a portal that promotes a specific company as shown in FIG. 2.

Simultaneously with the advertisement screensaver 40 being activated, the microprocessor measures the operating time of the advertisement screensaver 40. That is, while the advertisement screensaver 40 operates, the user regards the advertisement as the time when the advertisement is viewed, and stores the measured and accumulated time. The accumulated advertisement viewing time may be calculated, for example, in units of one week or one month.

The program that automatically calculates the viewing time is designed so that the program for automatic usage time transmission when the Internet is connected is built in the advertisement screensaver program, and the screen saver automatically calculates the usage time.

As described above, the total viewing time calculated in units of one week or one month is stored in the user's computer and then transmitted to the advertisement company or the service agency using e-mail. The advertisement company or service agency pays the advertisement fee in proportion to the time based on the transmitted total viewing time data.

In addition to paying the viewing fee as described above, the method of the present invention may distribute the advertisement screensaver bundled in specific software and provide the main software free of charge or discount the value at the advertisement cost. Of course, even at this time, the watched time is cumulatively calculated in units of one week or one month and then transmitted through an e-mail or a homepage to check the actual usage time. In this case, the advertisement fee may not be paid.

Alternatively, after selling the main software including the advertisement screensaver for a fee, the time measurement program included in the advertisement screensaver 40 program may be used to measure the use time and refund the money in proportion thereto.

As another method of distribution, it is apparent to those skilled in the art that a member service that pays an advertisement fee for use time is possible by opening a homepage on the Internet and downloading and using the advertisement screensaver 40 for free. will be. Even in this case, the accumulated usage time can be sent by e-mail or when the user accesses the screensaver homepage, it automatically detects the usage time of the free advertisement screensaver on the connected PC and activates the advertisement by paying the advertisement fee according to the usage time. Can be.

As described above, the advertisement system and the advertisement method using the screensaver according to the present invention have been described with reference to the embodiments, but the present invention is not limited thereto.

In the above embodiments, for example, the object to be advertised is described as a screen saver, but this is merely an example. That is, the advertisement can be posted on the start screen, the background screen, and the end screen. In order to advertise the start screen, the background screen, the end screen, etc., the advertisement system and the advertising method described in the above embodiments must be partially changed. However, the description will be omitted since it is easy for a person skilled in the art.

It is natural that such changes or substitutions of advertisement subjects, and changes of advertisement systems and advertisement methods required for such alterations or substitutions of advertisement subjects, are within the scope of the present invention.

Claims (15)

In the advertising system using a screensaver having a terminal, a server, and an open network connecting the terminal and the server, The terminal stores (1) a display device for outputting a work screen or screensaver advertisement contents of a program, (2) an input device for inputting data, and (3) storing the screensaver advertisement contents output on the display apparatus. A screensaver advertisement contents DB, (4) a viewing amount DB storing the number and / or time of outputting the screensaver advertisement contents on the display apparatus, and (5) measuring a time when the input apparatus is not used. An input time module, (6) a screen saver operation module for outputting the screen saver advertisement contents stored in the screen saver advertisement contents DB to the display apparatus when the time when the input device is not used exceeds a preset time; (7) Automatically monitor the output frequency and / or time of the screensaver advertisement content and store it in the viewing volume DB Has a mountain module, 8 sicheongryang transmission module with built-in central processing means for transmitting the viewing number of times and / or time stored in the DB sicheongryang to the server over the open network, The server comprises: (1) a member information DB storing basic information and a payment of a member of the server; and (2) converting the number of viewings and / or time sent from the terminal into the cyber money to convert the member information. Advertising system using a screensaver, characterized in that having a compensation module for updating the reverse payment of the DB. The method of claim 1, The viewing amount sending module is an advertising system using a screensaver, characterized in that the e-mail transmission program. The method of claim 1, The automatic view calculation module is an advertisement system using a screensaver, characterized in that to calculate the amount of viewing the output screensaver advertising content in a predetermined unit time to store in the viewing amount DB. In the advertising system using a screensaver having a terminal, a server, and an open network connecting the terminal and the server, The terminal includes: (1) a display device for outputting a work screen or screensaver advertisement content of a program, (2) an input device for inputting data, and (3) storing the screensaver advertisement content output to the display device. The screensaver advertisement contents DB being stored, (4) a viewing amount DB storing the number and / or time of outputting the screensaver advertisement contents on the display apparatus, and (5) measuring the time when the input apparatus is not used. And an input time module configured to output the screen saver advertisement contents stored in the screen saver advertisement contents DB to the display apparatus when the time for which the input device is not used exceeds a preset time. And, (7) Automatic viewing time calculation module for measuring the output time of the screensaver advertising content and stores in the viewing time DB Having, The server may include: (1) a member information DB storing basic information and a payment of a member of the server; and (2) a viewing amount search module for automatically searching the number of times and / or time stored in the viewing time DB of the terminal. And (3) a compensation module for converting the automatically searched viewing amount into the counter payment to update the counter payment of the member information DB. The method according to any one of claims 1 to 4, The server transmits the screensaver advertisement contents DB, which stores the screensaver advertisement contents, and the screensaver advertisement contents stored in the screensaver advertisement contents DB, to the terminal through the open network to display the screensaver advertisement contents DB of the terminal. Advertisement system using a screensaver having a more advertisement content transmission module to store in. The method according to any one of claims 1 to 4, Advertisement system using the screensaver, characterized in that the advertisement content stored in the screensaver advertising content DB of the terminal, the automatic view quantity calculation module, and the viewing volume transmission module is provided as a bundle of specific software. The method according to any one of claims 1 to 4, The counterpart is an advertising system using a screensaver, characterized in that the cyber money. An input time measuring step of measuring, by the input time module built in the terminal, a time of not using the input device of the terminal; An advertisement step of outputting advertisement contents stored in the terminal to a display apparatus of the terminal when the time when the input device is not used exceeds a preset time; A viewing amount calculating step of measuring an output amount of the screen saver advertisement contents by the automatic calculating amount module embedded in the terminal and storing the output amount of the screen saver advertisement content; A transmission and storing step of transmitting and storing the viewing amount to the server connected to the open network by using an open network; Advertisement using a screensaver having a counter-payment conversion step of storing the counter-payment by the server converts the viewing amount to the counter-payment. The method of claim 8, The viewing amount transmitting module is an advertising method using a screensaver, characterized in that the e-mail transmission program. An input time measuring step of measuring, by the input time module built in the terminal, a time of not using the input device of the terminal; An advertisement step of outputting advertisement contents stored in the terminal to a display apparatus of the terminal when the time when the input device is not used exceeds a preset time; A viewing amount calculating step of measuring an output amount of the screen saver advertisement contents by the automatic calculating amount module embedded in the terminal and storing the output amount of the screen saver advertisement content; A viewing amount storage step of automatically storing a viewing quantity stored in the terminal through the open network by the viewing quantity searching module built in a server and storing the viewing quantity in the server; Compensation module embedded in the server advertising screen using the screen saver having a counter-payment conversion step of storing the counter-payment to convert the viewing amount to the counter-payment. The method of claim 8 or 10, The viewing amount is a viewing time at which the screensaver advertisement contents are output. The automatic view calculating module is advertising method using a screensaver, characterized in that for calculating the viewing time in a week or month unit. The method of claim 8 or 10, The automatic content calculation module embedded in the terminal, the transmission amount module and the screen saver advertisement contents are downloaded from the server to the terminal through the open network by the module embedded in the server and the advertisement contents transmission module (download). Advertising method using a screensaver characterized in that. The method of claim 8 or 10, The advertisement method using the screensaver, characterized in that the automatic content calculation module embedded in the terminal, the transmission amount module and the screensaver advertisement content is provided in a bundle of a specific program and installed in the terminal. The method of claim 8 or 10, The counterpart is an advertising method using a screensaver, characterized in that the cyber money. The method of claim 12, The viewing amount is the number of times the terminal has downloaded the screensaver advertising content from the server, The counter payment part is an advertisement method using a screensaver, characterized in that converted in proportion to the number of downloads.