JPH1097575A - Service job processing system and the system storage medium for providing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase the number of customers who can acquire information of a terminal and to strengthen the information collection performance of marketing information and the like by displaying an advertisement picture and a game picture during the time when the picture of the main service job is not displayed. SOLUTION: A service job processing function 6 executes the main service job by the user terminal 1, a processing on the reservation of a ticket, for example. An advertisement job processing function 8 displays an advertisement introduction picture with a prescribed content of a product and an event on a screen saver picture, for example, when the main job is not executed. A privilege bestowal service job processing function 9 executes a processing for supplying the privilege of points, prizes, discount, invitation in response to the questionnaire response operation of a user. A marketing information collection job processing function 10 displays questions in the form of questionnaires on the picture of a display and collects marketing information from an inputted response. A management function 11 becomes an interface with the user and the respective functions execute activation, stop and switching.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a service business processing system which is installed at a convenience store, a supermarket, or in a station, and is realized on a user terminal directly operated by a customer. The present invention relates to a storage medium provided by a service business processing system in which software is stored in a distributable manner.

[0002]

2. Description of the Related Art Conventionally, terminals have been installed in convenience stores and station premises to pay fees, make ticket reservations, or provide business guidance and product advertisements, but the use is limited. In many cases, utilization was not very high.

[0003]

[0006] Despite the fact that many customers enter and exit convenience stores and station premises, the number of customers who actually use the terminals installed there has been extremely small. Met. The present invention focuses on the fact that customers at these convenience stores and station premises are all valuable objects that can potentially become advertising targets and marketing information sources,
The purpose is to make the information transmitted from the terminal more attractive, to increase the number of customers who can capture the information of the terminal, and to strengthen the ability to collect information such as marketing information.

[0004]

SUMMARY OF THE INVENTION The present invention provides an online processing function, an advertisement business processing function for a user, and a user service function in addition to a main service business processing function originally intended for a user terminal. The service processing function of the privilege grant service, the function of processing the marketing information collection from the user, and the service management function of managing and operating the respective processing functions in an integrated manner are provided, and the screen of the main service task is displayed. When not available, display advertising screens or game screens or questionnaire screens with special offers to engage the user's interests, and offer product introductions with or without relation to the main service business. Conduct surveys or present questionnaires that take into account the game or present special questions to raise the user's interest while providing users with personal information and marketing information. Prompting the input operation of grayed information, to ensure effective information collection is carried out without difficulty.

The present invention also provides a system in which each of these functions is stored as a single package in a storage medium such as a removable storage medium, easily distributed, easily installed in any user terminal, and can be constructed. I do.

FIG. 1 is a basic configuration diagram of a service business processing system according to the present invention. In FIG. 1, reference numeral 1 denotes a user terminal, such as a convenience store, a station, a travel information center, and the like.
It is installed in various places according to the service purpose.

Reference numeral 2 denotes a switching network such as a public line network. 3
Is a center host associated with the user terminal 1. For example, in the case of a ticket reservation service, it is a reservation center.

Reference numeral 4 denotes a display panel for displaying information. Reference numeral 5 denotes a touch panel used by a user to perform an input operation, and is provided so as to overlap the display screen of the display panel 4.

Reference numeral 6 denotes a service operation processing function, which performs processing related to a main service operation performed by the user terminal 1, for example, ticket reservation. Reference numeral 7 denotes an online processing function, which performs processing of a service for exchanging data with the center host 3 online.

Reference numeral 8 denotes an advertisement business processing function, which displays an advertisement introduction screen having predetermined contents such as a product or an event on a screen saver screen when a main business is not being performed.

Reference numeral 9 denotes a privilege granting service business processing function, which performs a process of providing a privilege such as a score, a prize, a discount, an invitation, etc. in response to a user's questionnaire response operation or the like.
10 is a marketing information collection business processing function,
Ask questions on the display screen in the form of questionnaires,
Gather marketing information from entered answers.

Reference numeral 11 denotes a management function which integrally manages the above functions 6 to 10 and serves as an interface with a user to start, stop, and switch each function. 12
Is a storage medium in which a program of each function of the service operation processing system is stored as one package. For example, a removable storage medium is suitable for distribution.

[0013]

FIG. 2 is an explanatory diagram of the construction of a service business processing system for user terminals in an embodiment in which the present invention is applied to an air ticket reservation system.

In FIG. 2, 1a, 1b, 1c,...
Is a user terminal installed at the store of each branch of the airline. 2 is an exchange network. Reference numeral 3 denotes a center host installed in an airline reservation center.
Reference numerals 12a, 12b, 12c,... Denote CD-ROMs of a removable storage medium for distribution whose main service is a timetable search service, in which programs of the same service operation processing system are stored.

CD-ROMs 12a, 12b, 1 for distribution
.. Are distributed to each branch of an airline company, etc., and inserted into the CD-ROM drive of each user terminal, the program is installed. As a result, the service operation processing system can be used in each of the user terminals 1a, 1b, 1c,...

As a storage medium for distribution, a CD-R
In addition to the OM, various removable storage media that can be magnetically, optically-magnetically and optically recorded, such as FDD, MO, MD, and DVD, can be used.
It can also be distributed in M or ROM. Further, it is also possible to adopt a method of downloading the medium via a network instead of directly distributing the medium.

FIG. 3 is a block diagram showing one embodiment of the service business processing system in each user terminal of FIG. 4 to 9 are explanatory diagrams of service processing screens according to specific examples.

In FIG. 3, reference numeral 14 denotes a timetable search function;
5 is a reservation function, 16 is an advertisement function, 17 is an additional service operation function, and 18 is a marketing function. How to use the timetable search function 14 in FIG. 3 will be described with reference to FIGS. The screen 19 is an initial screen. Here, when a clock on the screen is clicked, a menu screen 21 is displayed. Here, when the balloon is clicked (displayed by a dotted line), a region selection screen 22 is displayed. When a departure region is selected, a timetable screen 23 of the airport in the region is displayed. Further, when the jet plane is clicked on the menu screen 21, a timetable screen 23 in which the first selected airport is displayed by default is displayed.

FIG. 5 shows details of the timetable screen. Here, when the model name icon is clicked, a seat screen (not shown) is displayed. Similarly, when the in-flight service icon is clicked, the in-flight service (not shown) is displayed on the screen. Clicking on the wallet icon displays the airfare of the ticket in consideration of the discounted fare, and clicking on the trunk icon displays a print screen of the reservation table.

Next, how to use the reservation function 15 of FIG. 3 will be described with reference to FIG.
And FIG. FIG. 6 is a setting screen of the air ticket reservation slip. The data selected on the timetable screen of FIG. 5 can be displayed on this screen, but when the face button is clicked here, the customer's original data is displayed. . Click the access, hotel, and souvenir buttons to see a list of information for each.
When the print button is clicked, an air ticket reservation slip as shown in FIG. 7 is printed.

FIG. 8 shows an example of an advertisement screen by the advertisement function 16 shown in FIG. 3. When an inoperative state (no event) continues for a predetermined time on the initial screen 19, a screen saver is activated. At this time, the advertisement function 16 is also activated, and the advertisement screens 24, 25 and 26 are cyclically displayed. The exposure amount such as the display frequency and the display time for each type of advertisement screen can be changed by setting or conditions, and control can be performed so that the advertisement effect is optimal. Further, in the illustrated example, a game property is adopted as means for improving the audience rating, and a task of finding a soccer player on the screen is given.

FIG. 9 shows the additional service operation function 17 shown in FIG.
This is an example of how to use, and presents a gift as a privilege at the time of introduction. When inserted into the CD-ROM user terminal 1 of the storage medium for distribution, the service business processing system is automatically started up, the additional service operation function 17 is first activated, and the introduction screens 27 to 31 shown are displayed. You.

Although a screen example of the marketing function is not shown, a questionnaire screen can be combined with the screens shown in FIGS. 8 and 9 to obtain an answer, and marketing information can be collected from the answer.

[0024]

According to the present invention, it is possible to simultaneously introduce advertisements and collect marketing information without hindering the provision of the main service business at the user terminal, thereby improving the usability of the user terminal. The main service business itself can be strengthened and promoted.

[Brief description of the drawings]

FIG. 1 is a basic configuration diagram of a service business processing system of the present invention.

FIG. 2 is an explanatory diagram of a service business processing system construction for a user terminal according to the present invention.

FIG. 3 is a configuration diagram of an embodiment of a service business processing system.

FIG. 4 is an explanatory diagram of a timetable screen.

FIG. 5 is a detailed explanatory diagram of a timetable screen.

FIG. 6 is an explanatory diagram of an air ticket reservation form setting screen.

FIG. 7 is an explanatory diagram of an air ticket reservation slip.

FIG. 8 is an explanatory diagram of an advertisement screen.

FIG. 9 is an explanatory diagram of an introduction screen.

[Description of Signs] 1: User terminal 2: Switching network 3: Center host 4: Display panel 5: Touch panel 6: Service business processing function 7: Online processing function 8: Advertising business processing function 9: Privilege grant service business processing function 10: Marketing information collection business processing function 11: Service management function

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Miho Hattori 98, Unoki-nu, Unoki-cho, Kawakita-gun, Ishikawa Pref. 98 Uno Kinu 2 PF Software Laboratories, Inc. (72) Inventor Keisuke Mizuno 98 Uno Kinu, Unoki-cho, Kawakita-gun, Ishikawa Prefecture 2 PF Yu Corporation

Claims (3)

[Claims] 1. A service business processing system for a user terminal, the system comprising a main service business processing function, an online processing function, an advertisement business processing function for a user, and a privilege providing service business processing function for a user. And a processing function for collecting marketing information from users, wherein the respective processing functions are integratedly managed and operated by one service management function, and the system is installed as one package. Service business processing system for user terminals. 2. A main service business processing function, an online processing function, an advertisement business processing function for a user,
A software for realizing a privilege granting service business processing function for a user, a marketing information collecting business processing function from a user, and a service management function for integrally managing and operating each of the processing functions described above, is one piece of software. A storage medium provided by a service business processing system, which is stored as a package. 3. The storage medium provided with a service business processing system according to claim 2, wherein the storage medium provided with the service business processing system is a removable storage medium.