KR20010000935A - Sales Promotion Business Service - Google Patents

Abstract

PURPOSE: An intermediate system for a commodity sale promotion is provided to solve the problems of sale accepting an order, a leakage of information and constructing a DB for sale result by using a computer network. CONSTITUTION: An intermediate system for a commodity sale promotion comprises a user(1), a service server(2), an intermediate server(3), and a bidding applicant(5). The user(1), for example, a government, a public organization or an advertisement owner, accesses the service server(2) and registers a bidding on a planning or a commodity. The service server manager registers the bidding contents at the intermediate server(3) via an approval process, and stores the bidding contents at a database. The bidding applicants(5), members of the intermediate server(3), presents an applying price and condition on the bidding after passing the approval process for accessing the intermediate server(3) or receiving messages sent from the service server manager via an e-mail, a fax or an EDI.

Description

Sales promotion related goods brokerage system {Sales Promotion Business Service}

The present invention provides integrated information (planning and merchandise) relating to Sales Promotion (hereinafter abbreviated as SP) and provides electronic commerce between Business to Business (B2B); The present invention relates to a method of relaying through a computer network, such as the Internet, to provide SP transaction service and SP-related D / B, that is, product (planning and tool) information for EC).

Electronic commerce (EC), which is widely spreading with the recent Internet spread, can be classified into business-to-consumer electronic commerce (B2C EC) and business-to-business electronic commerce (B2B EC). The term B2C EC refers to e-commerce where the supplier of the good is a company, and the consumer (buyer) of the good is an individual, and the B2B EC means that both the supplier and the buyer (buyer) of the good are enterprises.

In the early days of e-commerce, B2C was the mainstream, but recently B2B e-commerce has been increasing rapidly, and according to data from Forrester Research, B2B e-commerce has reached the market of $ 328 billion in 2002 from $ 8 billion in 1997. It is estimated to be 15 times that of B2C e-commerce. Price Waterhouse also estimates the market size in 2002 is $ 430 billion. In the advertising market, the sales promotion (SP) segment is estimated to grow about 3 times from $ 11.8 billion in 2000 to $ 300 billion in 2003 according to the Primo magazine 2000 of FM communication in the global market. According to the data, it is estimated to be about 1.8 trillion won in 2000 from 800 billion won in 1998.

As such, the e-commerce (B2B, B2C) market is expected to grow rapidly according to domestic / overseas data and research, and 87.8% of the nation's 700 major companies are planning to support and foster the industry. (Source: inews24 July 20, 2000)

Popular e-commerce models typically include Amazon (www.amazon.com), shopping malls between companies and consumers, auctions or reverse auctions such as Korean auctions (www.auction.co.kr), and products at suggested prices. There are corporate-to-corporate or government-to-corporate transactions such as joint purchases, import / export, material purchases, bidding, etc. to recruit buyers to purchase. In this e-commerce model, the seller or provider providing the product or service is determined (in the form of a mall, co-purchase), the seller or provider offers a minimum price, the buyer decides the final price (in the form of an auction), or the buyer is the best. The price is presented (in reverse auction), or the price desired by the buyer.

On the other hand, among these rapidly increasing business sites, products that are needed on the Internet, auctions and reverse auctions are increasing in the B2B and B2C markets, and the number of them is showing a great increase. The number of sites contributing to minimizing supply prices by cutting down costs is rapidly rising.

In the advertising market, the sales promotion (SP) sector has been activated since the Seoul Olympic Games in the late 80's, and now there are about 5,000 related companies. However, it is skeptical how precisely the quantitative measure represents the development of the sales promotion industry. In the existing sales promotion field, sales through a human network were mostly done by monopoly or non-competitive bidding, rather than bidding competition. Because of these obstacles, rather than developing new strategies, we were forced to follow the success stories in the technical sector, such as existing planning, Japanese ideas, and special effects. However, with the advent of the Internet and differentiated ideas, a major change was made in the means of promotion.The establishment of local governments in the mid-90s led the government or local governments to activate marketing as part of revitalizing the local economy. After the IMF, companies have been reviving their domestic economy and actively reselling their sales, while also increasing their trust and promoting their image. In particular, it is expected that sales promotion and explosive growth in the sales promotion sector and the interest of companies will increase with the help of the 2002 World Cup and Asian Games.

At this point, each company will recognize the importance of efficient trading on systematic and certified data and systems, and the existing sales promotion system is mainly off-line. As a result, problems related to sales promotion activities are emerging. The industry has a realistic limitation that it can not exceed a certain level in sales order activity, information leakage, database of activity results (D / B), etc., and it is an industry that wants to compensate for the times and more advanced sales promotion. The wind is placed in the realization stage with the present invention. Therefore, based on the off-line basis, through on-line business site, advertisers and general sales promotion related companies are attracted to the members and real-time information exchange and sales promotion related D / B is used to enable efficient sales promotion business. To provide.

In addition, the present invention provides an opportunity for business leap by providing endless business opportunities to companies and competition for winning a fair sales promotion (SP) project, and moreover, fairness by the participation of a large number of advertisers and a number of sales promotion companies. It is another object of the present invention to provide a new direction in the field of sales promotion in the future as a leading company such as providing business opportunity (relay service) and operating cyber academy and providing educational content.

The present invention is to solve the problems as described above (realistic limitations that can not escape a certain level in sales orders, information leakage, D / B of the results of activities) related to efficient sales promotion using a computer network, such as the Internet An object of the present invention is to provide a relay service method for trading goods.

In particular, it is an object of the present invention to provide a relay service method for trading sales promotion-related merchandise so that low-cost, high-efficiency planning and trading of goods can be effectively made through a computer network such as the Internet by specializing in the sales promotion sector in the advertising market.

1 is a schematic environmental block diagram in which the present invention is used;

Figure 2 is a flow chart of the competition / bid relay system of the sales promotion (SP) proposal according to the present invention,

3 is a flow chart of the competition / bidding relay system of the SP-related company product (TOOL) according to the present invention,

4 is a flowchart of a manager system according to the present invention;

* Brief description of the major symbols in the drawings

(1) Users (Advertisers, Agencies, Companies, Government Agencies, etc.)-Buyer

(2) manager

(3) server

(4) Delivery method other than server

(5) Providers (planners, partners, etc.)-Seller, Suppliers

Product relay method using the Internet, etc. according to the present invention for achieving the above object,

The buyer (advertiser, agency, agency) who wants to purchase the product (planning and tool) accesses the web page of the service provider (manager) who provides the product relay system through the Internet, and the type and budget of the product to be purchased. A buyer competition and bid registration step of registering a purchase intention by inputting and providing product purchase information including a time limit;

The buyer who wants to relay the product accesses the web page of the service provider that provides the product relay system through the Internet, and enters and provides the product purchase information including the budget, the time limit, and the designated company in the bid registration step, thereby limiting the purchase intention. Buyer restriction (or designation) bid registration step of registering;

A seller (agency, agency, SP-related tool company) who wants to sell a product accesses the service provider's web page through the Internet, searches for product purchase information for the product entered and provided in the buyer bid registration step, and then retrieves the corresponding product. A seller bid application step of registering a sales intention by inputting and providing product sale information including an item and a desired bid for the;

A buyer who accesses the provider's web page or searches for the terms provided through an electronic data interchange (EDI) format e-mail or fax, and the seller who presented the conditions when the buyer has satisfied the desired conditions If there is no seller who satisfies the desired condition, the buyer returns to the seller bid application step and notifies the service provider to input and provide the product sales information from the seller again. A bidder selection step of notifying the sellers of the intention;

It is characterized in that the relay method for trading sales promotion-related goods (planning and tool) having a.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating the overall environment in which the present invention is used.

A user (government public institution, advertiser, agency) (1) accesses a system provider-side server (2) that provides the service of the present invention through a computer via the Internet, and announces / bids a desired plan or related product (tool). The administrator of (2) registers and submits the information to the relay server (Transaction Server) 3 through the authentication process, and the bidders (members) who have undergone the authentication process (5) are the relay server (3). By searching through the fax, e-mail, and EDI format provided by the administrator of (2), the bidder (5) proposes the bidder of the proper price for the competition / bidding product desired by the bidder (5). The manager of (2) will provide the bidder's information to the user (1) in the manner of (3) and (4).

At this time, the manager provides information only to the relevant members of the related products certified during the competition / bidding process to ensure that the transaction is fair and reliable to the users of the relay system of the present invention while maintaining confidentiality in the transaction.

2 is a flowchart of a competition / bidding relay system for a sales promotion (SP) plan according to the present invention.

The agency or the advertiser 1 searches for such planning registration information and processes whether the necessary planning contents are adopted by accessing the web page 2 of the system provider (S200). The registrant (1) of the proposed proposal thus adopted. A function of processing a merit for (S300) is provided as needed.

Here, the agency or the advertiser 1 decides whether to open the competition or bid (competition, designation) for the adopted proposal (S400), and in the process, if the limited public offering or limited bidding is requested, ) Since more than 2 companies are requested to be relayed, only the designated companies will enter the successful bid selection operation. (S500)

If the public bidding or open bidding is selected, the manager of (2) receives a bid request from an unspecified number of members (related companies) (S600), and the system provider (2) relays the data to the agency or the advertiser (3). Through the fax, e-mail, or EDI format to select the best bidding conditions to determine the winning bid (S700), or if not satisfied, the manager (2) the advertiser or agency (1) applies for re-bidding and bid If it is determined, it will exit.

Thereafter, the purchaser 1 and the seller 5 proceed with the delivery and payment of the goods, which are freely performed between the parties.

According to the present embodiment, the transaction process is performed only for the buyers and sellers who are authenticated in the transaction, and the confidentiality between the companies is guaranteed, thereby establishing a sound commerce culture in the existing sales promotion field by ensuring fairness and transparency.

3 is a flow chart of the competition / bidding relay system of the SP-related company TOOL according to the present invention.

SP tool registration step (S100) is a company or individual (5) who wants to sell or provide a SP-related tool (5) after accessing the web page (2) providing a service system according to the present invention types and contents If you enter, it is stored in the sales promotion commerce DB of the system provider is configured so that agencies or advertisers (1) to purchase and rent TOOL can search for it.

The agency or the advertiser 1 searches for the TOOL registration information and processes whether or not the order for the required TOOLs is accessed by accessing the web page 2 of the system provider (S200).

Here, the agency or the advertiser 1 decides whether to openly bid or relay the ordered tool (S300), and in this process, if the relay process is requested, designating two or more companies to request a direct relay. Will be entered into the bidding selection work only for the designated company. (S400),

When the open bidding is selected, the bid application is applied to the unspecified number of members (members) who are registered as members of the web page providing the system, and these materials are stored in the sales promotion commerce DB (S500), and based on the optimal bidding If you decide to win by selecting the conditions (S600)

Will end.

4 is a flowchart of a manager system according to the present invention.

This system, which is an administrator system, first accesses the service providing server for the present invention and inputs an administrator ID and password (S1) to check whether the administrator is an authorized administrator (S2). (S3) If you confirm that you are an authorized administrator, member management (S4), SP product management (S5), SP competition (Project) management (S6), SP bid management (S7), SP relay / bid management (S8), etc. You will be taken to each level.

In member management, the data of members are analyzed to determine whether the classification of members is correct or the grades (general members, excellent members, bad members, ...) are determined based on the set criteria (S9). Appropriate evaluation of whether the products registered as SP products (plan, tool products) is in accordance with the spirit of the present invention (S10).

In the SP competition management, the appropriateness of the project to be contested and the value of the project are evaluated to determine whether to recommend it (S11).

In SP bid management, each bid data for the submitted project is verified according to the purpose and evaluated its adequacy (S12). It is determined whether the data is relayed and whether the project is terminated (S13).

Decisions made through each data analysis work as described above of the service providing server for the present invention

Updates are made to the database, and the contents are published or posted on the homepage of the service providing server for the present invention according to a predetermined standard or type of material, or information is provided through e-mail (S14).

According to the present invention, it is possible to provide a method for relaying and bidding an effective sales promotion related product (planning and tool) using a computer network such as the Internet. In particular, it is possible to relay and bid on SP-related products, which enables companies to trade their SP-related products effectively through computer networks such as the Internet. By allowing them to trade on-line with each other and preventing unfair trade in advance, it is expected to enhance the fairness of SP relay and bidding services.

In addition, the present invention creates a market environment for the sales promotion-related industry, supports efficient and effective use, activates business transactions with the industry's best D / B construction, and provides various information to related companies to scientificize the SP field. In addition, the present invention broadens the scope of application to the present invention in organizing and organizing, and in addition to spreading the mindset of informatization in the sales promotion sector, increasing the efficiency of the industry and increasing the sharing of information required by the relevant companies by increasing market efficiency.

The present invention contributes to the efficiency of work efficiency and cost reduction and active exchange of information in the SP field, to improve the flexibility of the company and to bring about a change in the structure of the sales promotion industry in the long term, thereby reinforcing price competitiveness and reducing the distribution stage Organizational changes will lead to stronger corporate competitiveness, and the expected effects of expanding new trading opportunities for SMEs through cyber transactions will occur.

The present invention increases the price and competitiveness of the company by securing continuous data and companies and reducing the amount of work and costs by building D / B related to sales promotion, thereby increasing the reliability and satisfaction of customers and supply lines, Generate synergistic effects.

With the present invention, it is possible to implement additional business and revenue generation model in on-line with initial plan revenue based on off-line SP planning and event fee. In the short term, human licensing fee, education contents fee, medium-term commerce fee, web AD ( Advertisement) In the long term, strategic alliances with advertisers and related companies and sales promotion consulting (value-added services / data analysis services) can be realized through integrated sales promotion-related services.

Claims (7)

In the relay method for trading sales promotion-related products through the Internet The buyer (advertiser, agency, agency) who wants to purchase the product (planning and tool) accesses the web page of the service provider (manager) who provides the product relay system through the Internet, and the type and budget of the product to be purchased. A buyer competition and bid registration step of registering a purchase intention by inputting and providing product purchase information including a time limit; The buyer who wants to relay the product accesses the web page of the service provider that provides the product relay system through the Internet, and enters and provides the product purchase information including the budget, the time limit, and the designated company in the bid registration step, thereby limiting the purchase intention. Buyer restriction (or designation) bid registration step of registering; A seller (agency, agency, SP-related tool company) who wants to sell a product accesses the web page of the service provider through the Internet, searches for product purchase information on the product entered and provided in the buyer bid registration step, and searches for the corresponding product. A seller bid application step of registering a sales intention by inputting and providing product sale information including an item and a desired bid for the; A buyer who accesses the provider's web page or searches the terms provided through Electronic Data Interchange (EDI) format, e-mail, or fax, and the seller who presented the conditions when the buyer has satisfied the desired conditions If there is no seller who satisfies the desired condition, the buyer returns to the seller bid application step and notifies the service provider to input and provide the product sales information from the seller again. A bidder selection step of notifying the sellers of the intention; A relay method for trading a sales promotion-related product (plan and tool) having a. In the contest of bidder (advertiser, agency, agency) of Clause 1 and registration of bid Announcing that public offerings and bids will be made for certain products on a web page of a service provider providing a product trading system; Buyer competition for entering buyer information including budget, time limit, contact details, and the intention that buyers registered as members will access the service provider's web page to search the announced bidding information and respond to the competitive bidding based on this. Bid registration step; After a predetermined period has elapsed, the buyer information entered in the buyer bid registration step is stored on the service provider side, and the service provider side sells the product purchase information including the budget, time limit, and items for the predetermined plan and product. Notification to the seller; A seller bid application step of registering a sales intention by a seller accessing the web page of the service provider, searching for the announced product purchase information, and inputting and providing product sale information including a desired price of the product; After a predetermined period of time, the service provider retrieves the product sales information input and provided by the sellers who applied in the seller bid application step, selects at least two sellers according to a predetermined criterion, and stores them in the form of a seller list on the service provider side. Merchant selection step; The service provider searches for the conditions entered and provided in the seller bid request step, selects a seller who presents the condition as a successful bidder if a predetermined condition is met, and resells the seller if there is no seller who meets the predetermined condition. A successful bidder selection step of notifying the seller of intention to return to and re-enter and provide product sales information from the sellers; Method of trading a sales promotion-related product having a In registration of bidder (advertiser, agency, agency) restrictions (designated) of Clause 1 Announcing that a limited (designated) bid for a predetermined product is to be placed on a web page of a service provider that provides a product trading system; Buyer registered as a member accesses the web page of the service provider and searches for the announced bidding information and inputs the purchaser information including the budget, the time limit, and the personal information of the contact person based on the request. Buyer limited (designated) bid registration step; After a predetermined period has elapsed, the buyer information entered in the buyer bid registration step is stored in the service provider, and the product provider informs the seller of the product purchase information including the budget, the time limit, and the item for the predetermined plan and the product. Doing; A seller's bid application step in which a designated seller accesses the web page of the service provider, retrieves the announced product purchase information, and registers a sales intention by inputting and providing product sale information including a desired price of the product. ; The service provider searches for the conditions entered and provided in the designated seller bid application step, selects a seller who presents the condition as a successful bidder if a predetermined condition is met, and applies for re-bidding the seller if there is no seller who meets the predetermined condition. A successful bidder selection step of returning to step notifying the seller of intention to re-enter and provide product sales information from the sellers; The method of claim 1 Public and limited (designated) bidding / auction system comprising the service provider in the bid registration and application stage, the secret can be applied to the bidder after being disclosed only to the relevant members in a confidential state. The method of claim 1 In the bidding step, the management of the contractual agreement between the parties (bidder / successful bidder) through On / Off-line, the disclosure of the contents and the service provider to provide the information generated after that according to the selection of each service Bidding and Bidding System. The method of claim 4 In the case of competitive bidding, disclosure is a principle, but the service provider is kept secret at the bid registration and application stage, and the bidder is provided on / off-line to the buyer at the bidding stage. In the case of limited (specified) bidding, the service provider receives bid requests from designated sellers, bids which include providing bid information through on / off-line to the buyer at the bid registration and bidding stage, and at the bidding stage. Winning bid system. The method of claim 5 Membership rating services that provide information to service providers by assigning membership levels (based on information registration, bidding, and contractuality) and providing differential services accordingly.