KR20000063834A - Internet advertising settlement system - Google Patents

Abstract

PURPOSE: A system for payment via an internet advertisement is provided to increase the attentive degree of the advertisement and thereby improve the effect thereof, by connecting the system to the home page of a service provider so that a customer who visits the home page can use a service while watching the advertisement. CONSTITUTION: An advertisement payment device(305) proceeds operations for the advertisement payment, when the customer accesses a web site(303) for providing the service via a computer(301) and the internet(302) and links to a service providing web page(304). A user authentication and management device(306) determines if the user is a member and the payment can be made. The device(306) provides the authentication for the payment, and recognizes the path of the access to the web site(303). The device(306) stores the data of user's potential buy trend in a database(313) under the control of a system server(309). A program(308) for an exclusive use of the advertisement can be installed in the computer(301).

Description

Internet advertising settlement system

The present invention allows the Internet user to access the homepage through the Internet to obtain information or use the service, so that the advertisement payment screen is implemented so that the user can continue to use the service when satisfying a series of processes such as viewing an advertisement. It relates to an advertising apparatus and method.

Advertising is an act of public relations, in particular to encourage companies to purchase goods or services, in order to realize a particular purpose of an advertiser from a desired audience. Representatively, advertising through mass media such as TV and newspapers is the means to bring the biggest advertising effect at present. At this time, the media through advertising get advertising fees from the advertiser, the realization of these revenues can lower the media usage fee to secure a large number of users, the increase of the user again raises the advertising fee is a mutual synergy.

The Internet is a virtual space formed by a network of computers and has the advantages of multimedia with various functions and characteristics.

Initially, Internet advertisements were made through advertisement devices such as banner advertisements or advertisement windows, which simply constitute a web screen of the Internet. However, since most Internet users access the homepage for a specific purpose such as information use, such advertisements and advertisements are used. Not only does it look at the technique, but it is also evaluated as a screen component that is cumbersome for purpose realization.

In order to compensate for the shortcomings of the advertising effect through such a simple advertising device, various methods have been tried to increase the attention of the advertisement. As one of these methods, cyber broker's attention brokerage; U.S. Patent No. 5,794,210 provides a credit as a reward for clicking on a banner advertisement and accessing the site, and rewards it when it leads to an actual purchase. As a method of attracting the user's interest in the advertisement by causing the advertisement to be rewarded, as an example, Ad-bar of Noman Communications Co., Ltd .; If you download and install it on your computer, you can see continuous advertisements in certain places on your computer monitor and reward them according to the time of advertisement exposure. It is widely used to continuously display advertisements on the screen.

As such, internet advertisements give users the same meaning as rewards in order to improve the shortcomings of simple advertising devices, or attract users' attention, or run advertisements where users can see them on the computer screen or web screen. There are many ways to increase sex, to link rewards to these methods, and to modify and evolve them.

Despite the development of various devices and methods of Internet advertising, the effect of advertisement is still questioned. First of all, the user does not actually see the advertisement well. Even if a rewarded advertising output program such as a view bar is operated, there is no guarantee that the user actually sees the advertisement, and it takes a certain amount of time and effort of the user to be rewarded through the advertisement and a lot of procedures are required for realization. In addition, Internet advertising is an unnecessary element when the user uses the Internet for a specific purpose, and it is recognized as a secondary factor that increases the loading time of the web page or complicates the screen composition, and is perceived as annoying rather than increasing the interest of the advertisement. to be.

The present invention has been created to solve this problem, by linking the Internet advertising payment system to the service provider's homepage subscribed as a member of the applicant so that users who visited to obtain the service can see the advertisement and use the service of the advertisement Internet advertising device that raises attention and raises awareness as a prerequisite to the advertisement viewing process for using the service, so that advertisers and service providers can receive clear advertising effects and advertisement revenue, and service users can use high-quality services without the burden of paying a fee. And to provide a method.

1 is a conceptual diagram for explaining the basic concept according to the present invention.

Figure 2 is a block diagram showing the relationship of each subject participating in the operating system according to the present invention.

Figure 3 is a block diagram showing the configuration of the Internet advertising payment system according to an embodiment of the present invention.

4 is a flow chart illustrating an advertisement chip acquisition process according to the present invention.

5 is a flowchart illustrating a payment process of a service user as an exemplary embodiment of the present invention.

6 is a view showing a change in the advertising payment screen in the payment process according to an embodiment of the present invention.

7 and 8 are views showing the appearance and utilization of the payment-only window generated by the operation of the dedicated program as an embodiment according to the present invention.

9 is a view showing the introduction of an advertisement payment system when using a service for sending an e-mail as another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

101: web screen 102: payment screen

201: advertiser 202: service provider 203: service user

305: Advertising payment device 306: User identification, authentication and management device

309: System Server 313: Database

The basic concept of the present invention for achieving the above object is described in FIG. When using the service on the service providing homepage of the Internet, conventionally, the service was used regardless of the order of use and time as shown in FIG. 1 (a), and the advertisement remained as a component of the screen. In contrast, according to the present invention, the 'Internet advertisement payment system', which is an advertisement operation system that enables the use of the service by payment through advertisements, has an advertisement payment screen 102 implemented when using the service as shown in FIG. It is possible to continue using the service when satisfying a series of processes such as advertisement viewing.

The implementation of the Internet advertisement payment system through the present invention is the relationship between the advertiser 201, the service provider 202, the service user 203, and the Internet advertising payment system operating company (hereinafter operating company) 204 to connect and manage them Will be done. Fig. 2 is a diagram for explaining these relationships. The advertiser pays the advertisement fee to the operating company and requests the advertisement, and the operating company operates the internet advertisement payment system on the web page of the service provider who has signed up as a member to provide the advertising space on the web. The service user can register as a member of the operating company and accumulate advertising chips through advertisements.When using the service from the service provider, the service provider provides the service to the service user and the service user can settle the payment screen at a certain stage. When this is activated, the payment service is provided to the service provider in exchange for using the service by using an advertisement view or an advertising chip, and the operating company authenticates and manages it. Depending on the amount of advertising paid by the service users, the operating company pays the service provider a profit. As a result, the advertiser gets the advertising effect.

3 is a block diagram showing the devices constituting the Internet advertisement payment system according to the present invention, a service user accesses a web site 303 that enters the Internet 302 with a PC 301 and provides a service. Linking to the page 304, the advertising payment device 305 proceeds a series of processes for advertising payment, whether or not the user of the operating company and whether payment is possible, the authentication at the time of payment and the path to the service providing homepage 303 After the payment, the user can guarantee the use for a certain period of time after payment, and even if the user exits the homepage 303 before the use time expires and reconnects, the user can continue to qualify for the remaining use time. Manage preferences and potential purchase tendencies to make database 313 through system server 309. User identification, authentication, and management device 304, which allows the user to achieve the purpose of acquiring the advertisement chip when the user accesses the magazine 307, which the user can access for the purpose of personal management, community, or advertisement chip acquisition. Operator company homepage (307), the service user can install and use on the PC for the user's convenience advertising payment program 308, a file (310) to manage the advertising documents received from the advertiser, service providers that provide advertising space A management file 311, a service user management file 312 subscribed as a member, a database 313 for storing and controlling these management files, a payment device and a database 313, and an operating company homepage 307 and It is composed of a system server 309 that manages an advertisement payment dedicated program 308.

A typical embodiment of the advertisement payment process of the present invention through the configuration device of the Internet advertisement payment system is a service providing homepage through the Internet 302 using an Internet access device such as a PC 301 for service use. 303), moving to the desired service page 304 from the homepage, using the service for a predetermined time to determine whether to continue using the service, etc., and operating the advertisement payment device 305. Ad payment screen appears at the stage of the payment process is implemented, the identification and authentication of the user required for payment by the operation of the user identification, authentication and management device 306 and the propensity to view the advertisement according to the advertisement selection for the user's payment Etc., if the service user has made an advertising payment, approves the continuous use of the service for a certain time. Step, the passing of a certain period of time is re-enable the advertisement billing apparatus 305 is characterized in that comprises the step of repeating the above process.

In the present invention, a cyber money called an advertisement chip may be introduced for smooth operation and convenience of the system. Money is the value to call goods or services, and cyber money is the value and concept to call in the virtual space of the Internet. The advertisement chip is a cyber money as a payment method in the Internet advertisement payment system and maximizes the attention of the user's advertisement, the aggressiveness of the advertisement view, and the sense of purpose. If you look at the advertisement to get the advertising effect through this purpose, you can arrange various events such as instant lottery, prizes as well as the acquisition of advertising chips.

The advertising chip can also act as a credit value in the payment process. If the information user has the advertising chip, the user can pay using the advertising chip even if the user does not go through the advertisement viewing process. If you do not want to see the advertisement immediately during the payment process, you can prepay the advertisement chip according to the credit rating based on the accumulated performance of the advertisement chip as a member of the operating company, and the member can solve the kind of postpaid form by viewing the advertisement later. In addition, even if the advertisements of other advertising companies that have partnered with the system operating company can see the advertisement chip by applying the exchange rate concept, the currency and the application range of the advertisement chip can be expanded.

When an Internet user accesses the homepage of the operating company, registers as a member, selects an advertisement, and views the advertisement, the advertisement chip is accumulated under the member ID. The advertisement chip can be accumulated not only in the homepage but also through the advertisement view through the advertisement payment only program installed in the PC for the convenience of the user. Advertisements can be viewed from time to time, and the accumulated advertising chips can be viewed from the personal management screen of the operating company homepage or payment-only program.

Advertising payment only program (hereinafter referred to as dedicated program) is a device prepared for maximizing the efficiency and convenience of advertising payment for the user. When a user registers as a member of the operating company and downloads the dedicated program to a PC, the web browser is used to use the Internet. When opening, a payment-only window is created by running a dedicated program at a certain part of the web screen, and for convenience, the user can remove it from the web screen by selecting a function and reduce the size to a minimum so that only the member ID can be displayed. You can also eliminate the inconvenience of using the Internet. The payment-only window consists of a login screen for user recognition, a personal management and function selection screen of an information user, an advertisement selection screen, an advertisement output screen, and the like.

If the advertisement payment screen is activated while the payment-only window is running, the information user is authenticated as a member of the operating company, so the payment process can be easily performed only by confirming that the payment has been made without going through various procedures with the accumulated advertising chips. . As such, the payment-only window has a function to ensure continuity of service use to members and to conveniently use the service by simplifying payment.

Figure 4 is a view for explaining the advertising chip acquisition process in the above, Figure 4 (a) is an Internet user accessing the homepage of the operating company, if not a member to register as a member, if the member only payment If you do not have the program but want to use it, download the program and install it on your PC, link to the advertisement selection screen, select the advertisement, display the advertisement in the form of video or text, etc. It is a flowchart showing the execution by the step of acquiring the advertisement chip. Figure 4 (b) is a flow chart illustrating the process of acquiring the advertising chip through the payment-only program opening a web browser to connect to the Internet, wherein the payment-only window by the payment-only program is automatically or by the user's operation of the web screen Partial section-usually generated in the lower right part, the step of opening the advertisement selection screen in the dedicated window to select the advertisement, the advertisement is displayed and the step of acquiring the advertising chip.

5 is a flowchart illustrating a payment process of a service user as an exemplary embodiment of the present invention. The user connects to the Internet, connects to the service providing home page, links to the service providing web page, uses the service for a certain time to determine whether to use the service, and displays the advertisement payment screen in the center of the web screen. If you do not continue to use the return to the service provider homepage, if you want to use the service, click on 'Advertisement' step, if you are not a member in the checkout process or go directly to the advertising view, click 'One-click payment' If you want to make a payment by signing up as a member, or if you are a member and want to pay by advertising chip or select an advertisement, click 'Ad Chip Payment'.If you are not a member, sign up as a member or log in if you are a member. User authentication step is carried out to the advertisement selection screen to determine the advertising chip Or selecting an advertisement, displaying an advertisement by a video or the like in the case of selecting an advertisement or a one-click payment process, confirming a payment, and continuing to use the service by performing an advertisement payment process. In this case, the predetermined service usage time ends, and if the service continues to be used, the advertisement payment process is performed again, otherwise the service is terminated.

6 is a view showing a typical advertising payment screen according to the embodiment of the advertising payment according to the present invention. Figure 6 (a) is the first screen of the advertising payment appears in the center of the web screen, the service provided at this time is stopped. 'X' exits the payment screen, and '?' Is a device for viewing help. If you click on 'Advertising Payment', the screen shown in FIG. 6 (b) appears and can be clicked by selecting 'One-Click Payment' and 'Ad Chip Payment'. Figure 6 (c) is a screen that appears when you click on the 'ad chip payment' login screen for user authentication and if you are not a member can sign up from this screen. When you log in, the member information screen appears as shown in Fig. 6 (d), and you can link to the advertisement chip payment or advertisement selection screen. When you click 'Payment', the payment confirmation screen appears as shown in Fig. 6 (f), and the 'Ad selection' ', The advertisement selection screen appears as shown in FIG. If you click on the advertisement icon you want, the advertisement is displayed. You can browse the advertisement with the advertisement finder function, view any given advertisement without selecting the advertisement, or you can edit the advertisement icon to create a favorite screen. After completing all of these processes, a payment confirmation screen as shown in FIG. 6 (f) appears, and this screen can be automatically removed after a few seconds if no action is taken.

7 is a view showing a state of the payment-only window generated by the operation of the dedicated program of the embodiment according to the present invention. Figure 7 (a) shows the typical appearance of the payment-only window generated on the bottom right of the web screen, the user ID and the degree of advertising chip accumulation appears and clicks 'personal management' or 'function' various adjustments for using the dedicated program And control is possible. If you click the left arrow of the payment-only window, a screen appears at the bottom of the web screen as shown in Fig. 7 (b), which is a continuous advertisement output screen. If you click the up arrow, the advertisement selection screen appears to the right of the web screen as shown in Fig. 8 (a). If you click the advertisement theme, a window showing the detailed advertisement icon appears. 8 (b) shows a case where the payment-only window is minimized for convenience of use on the web screen, and returns to the standard size when the payment-only window is clicked.

As another embodiment according to the present invention, as shown in FIG. 9, the existing e-mail is sent out by clicking an icon such as 'confirmation' or 'send' in the final step after the contents are written in a conventional manner. In the case of introducing the payment system, there is a click step of 'Ad Payment' before the final step, so that a series of payment processes must be clicked to use the mail service. In this way, not only the advertising method that the payment screen is generated during the use of the service but also the advertising method that passes this step as necessary by including the 'Ad Payment' icon as a screen component in the process of using the service. Corresponds to

In the case of downloading services such as chat rooms, e-mails, auctions, games, music, uploading personal advertisements, and other various services, the Internet advertisement settlement system according to the present invention may be applied. The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

The advertisement payment system may be made in real time on the service providing web page, but if the service provider secures the member, the advertisement payment system may charge the member for a certain period, for example, monthly. This payment method is advantageous to companies that provide a variety of services, such as communities or portal sites.

According to the present invention as described above, the Internet service provider can obtain a clear advertising revenue with the advertising payment system can solve the problem of profitability, the service user can use a high-quality service without the burden of paying or low fees, The advertiser sees a certain advertising effect and can predict the degree of advertisement effect, potential purchase tendency, etc. from the user's advertisement selection information.

Advertising payment is only made when the service user decides that the service is necessary, so the service provider will induce the user to pay by providing a better service in the case where the advertising payment is directly related to the profit. There will be competition among providers to accept advertising payments. As a result, the service user can be provided with a service that is indirectly advanced through the advertisement view.

Individuals as well as Internet companies can be service providers.In the meantime, individuals can enjoy hobby or non-profit and provide information such as information, but profit can be realized through the introduction of advertisement payment system. In order to secure the number and induce the transition to actual settlement, we will try to provide better and more proactive service, and the profit can be realized as a reward for such efforts. When such interaction becomes common, it is possible to enjoy its own area of interest and turn it into a profitable business by providing it with information through the Internet, thereby activating service provision and use of information.

Claims (11)

Internet advertising operation system characterized by a combination of these devices and devices that allow the use of services or content on the Internet through the licensing and authentication phase, and through the payment process through the advertising to enable continuous use. The system of claim 1, wherein Advertisement payment device to start the process of performing the advertisement payment for the use of the service, User identification, authentication and management device for identification, authentication and management of users, Database of advertising documents, service providers and users, Internet advertising management system comprising a system server for controlling, managing and connecting these devices. The method of claim 1 wherein the execution of the system, Service user accessing the Internet to use the service, Accessing a specific service homepage, Linking to the service webpage on the service homepage, When the service is provided for a certain time to determine whether to use the service, After a certain time passes, the advertising payment screen is activated, If you are not a member of the system operator, implementing the ad view, If you are a member, perform ad selection or ad chip payments, In the case of ad selection, selecting an ad on the ad selection screen, Where the ad is displayed, Confirming that the payment was made, Internet advertising operation system comprising the step of continuing to use the service. Internet advertising operation system, characterized in that the advertising chip is accumulated when an Internet user is registered as a member and viewing the advertisement through the operating company's homepage or a dedicated program. The Internet advertisement operating system according to claim 4, wherein the advertisement chip accumulated through the process can be used as a payment means when an advertisement payment process is performed. The Internet advertisement of claim 5, wherein the advertisement chip is prepaid according to the credit rating of the member even if there is no accumulated advertisement chip during the advertisement payment process, so that the advertisement chip can be paid by the advertisement view later. Operating system. Internet advertising operation system, characterized in that by using the advertising chip to accumulate the advertising chip for a particular advertisement, and then to the actual purchase of the target of the advertisement. Internet advertising operation system, characterized in that it is recognized as an advertising chip by a certain ratio even if the advertisements of other advertising companies in the affiliated relationship to increase the expandability and convenience of the advertising view. Internet advertisement payment system installed on the PC to create a payment screen on the web screen when using the Internet Internet advertising operating system, characterized in that the process is simplified and easy and convenient by the user authentication. The Internet advertisement operating system according to claim 1, 4, or 8, wherein the advertisement view comprises a database for managing an advertisement selection tendency of the user. The modified advertisement payment method according to claim 1, which is based on the advertisement payment for the use of the service, includes not only real-time advertisement payment according to service use, but also various payment methods and introduction of a modified payment screen. Ad operation system.