KR20040089209A - A contents network marketing system and the method thereof on communication network - Google Patents

Abstract

PURPOSE: A contents network marketing system using a network and an operating method thereof are provided to enable a user to obtain a profit through active service uses and satisfy use services while the user is joined in as a customer to use diverse contents such as a cinema, shopping, and a game of a high quality image by using a set-top box and the TV. CONSTITUTION: A web server(210) makes member terminals and CP(Contents Provider) servers connected through the network. A marketing management server(230) comprises a member connection recognizer(232), a billing/settlement processor(234), a member manager(236), and a profit distribution processor(238). A database server(240) comprises a settlement information database(242), a member information database(244), a sub member database(246), and a profit distribution database(248). A main controller(220) makes respective servers operated in association and comprises a multi-language web service provider(222) displaying a language selected from each terminal.

Description

A network marketing system of contents using a network and its operation method {A CONTENTS NETWORK MARKETING SYSTEM AND THE METHOD THEREOF ON COMMUNICATION NETWORK}

The present invention relates to a network marketing system and a method of operating the content using a network, and more specifically, anyone using a set-top box and a TV, various contents such as movies, shopping, games, etc. The present invention relates to a network marketing system and a method of operating a content using a network that can participate as a consumer who can be used as a consumer and at the same time obtain profits from the use of active services and maximize satisfaction with the service.

As the society develops into a highly information society and information technology has increased, the number of users of the network including the Internet has increased, and the services provided by the network have become very complicated and diversified. The site is organized to provide various products and information to users.

In addition, the internet service provider may apply a paid information providing system that requires a certain payment for providing a specific service to the users, or may induce viewers by displaying a specific advertisement such as a banner advertisement instead of providing a specific service free of charge. Revenue structure systems that operate shopping malls are being applied.

On the other hand, among the services using the Internet, e-commerce including shopping malls is very active, and is expanding to the financial and legal fields, and recently, the growth of the entertainment field such as games and movies is particularly noticeable. The field is exploding due to the widespread use of the Internet and the high use of young people.

However, since the majority of Internet users use a personal computer as a medium, the monitor of such a personal computer is limited in size, which makes it inconvenient to watch a movie such as a movie and does not allow the inherent beauty of the movie.

In order to use the Internet service by a personal computer, the user must physically manipulate the computer and interface with a specific Internet service provider site to perform a procedure such as registration and / or login to receive the corresponding Internet service. Older people without knowledge of the elderly or the elderly and people with disabilities that are inconvenient to use the computer there was a problem that can not be easily used.

In addition, the dominant form of use of the consumer using the Internet service is only a thorough consumer's position to receive a specific service provided by the service provider and provide an objection to the use of the service. There is a problem in that it becomes passive in use and does not obtain sufficient satisfaction with the provided service.

The present invention is to solve the above problems, the purpose of which is to use a set-top box and a TV, a variety of content, such as movies, shopping, games, etc., regardless of gender, anyone can participate as a consumer can easily use high quality images At the same time, it is intended to provide a network marketing system and a method of operation of contents using a network so that profits can be obtained by using active services and maximize satisfaction on the services used.

The network marketing system of contents using a network for achieving the above object includes a plurality of member terminal devices connected to a network network and using a content, and a plurality of contents connected on a network network to provide content to the member terminal devices. A system comprising a server and an operator server for receiving content from the content providing server and providing the content to a member terminal device, wherein the operator server is a web server configured such that the member terminal device and the content providing server are connected through a network. Wow; Receives the member connection recognition unit for comparing and recognizing the member information of the member terminal device connected through the web server, and controls the connection with the content providing server, the access information and purchase history of the member terminal device and the content servers, Billing and payment processing unit that calculates and charges and processes the settlement result information and stores it in the corresponding DB, and subscriber identity such as membership registration, withdrawal, change, membership class and hierarchy of member terminal devices connected through the web server. A marketing management server comprising a revenue distribution processing unit configured to calculate and distribute profits by reading information such as a member management unit that processes various information including information, deposit and withdrawal information of a member terminal device, and a membership level, and store processed data in a corresponding DB; ; Payment information DB for storing the data processed by the billing and payment processing unit, member information DB for storing the information processed by the member management unit, information of the financial institution terminal, seller terminal, content providing server connected to the operator server And a database server configured with an auxiliary member information DB for storing the profit distribution information DB for storing information processed by the profit distribution processing unit. The main server may include a main control unit configured to control the respective servers to operate in conjunction with each other and to configure a multi-designated language web page providing unit such that the designated language requested by each terminal is displayed on the web server.

Preferably, the member terminal device is connected to the operator server via a network network to enable the transmission and reception of data, the TV interface unit and the TV interface to enable the transmission and reception of data, TV card and data of the member authentication card Authentication card interface unit for transmitting and receiving, an input device consisting of a keyboard or input button, and an input signal receiving unit for transmitting and receiving data with a remote controller, a DVD drive module configured to operate by inserting a DVD, and each of the interface units And a set top box configured to control data transmission and reception of the input signal receiver and an operation of the DVD drive module.

Meanwhile, a method of operating a network marketing system for content using a network network includes a plurality of member terminal devices connected to a network network and a plurality of content providing servers connected to a network to supply content provided to the member terminal device. In the network marketing method in which the operator server receiving content from the content providing server provides specific contents to a member terminal device while charging and profiting by a predetermined method, a member to use various contents through the operator server. Member registration step (S20) for performing a subscription procedure with; A member recognition step (S30) in which the member terminal device joined as a member by the step (S20) is connected to the operator server and recognized as a hierarchical structure and the use of contents is permitted; A content selection step (S40) in which a specific content is selected by the member terminal device among contents presented by the operator server; A content use step (S50) of using the content selected in the step (S40); A charging and settlement step (S60) of recognizing and charging the content information used by the member terminal device in the step S50 and performing a settlement process; Revenue distribution step (S70) for distributing the proceeds according to the grade and revenue history of the member terminal device using the billing and payment information of the billing step characterized in that it is made.

Preferably, the membership registration step is a non-member terminal device connected through a network to view information such as content usage procedures, proceedings and overview of revenue, overview of available contents, types of members, etc. provided by the operator server. Step (S21); Determining whether or not the membership through the step S21 (S22); In step S22, if it is decided to join the membership, inputting personal identification information, a designated language to be used, and selecting a type of member (S23); And performing a step S23 and selecting a top supporter to belong to (S24). In step S24, the selection of a top sponsor is selected by a specific sponsor terminal that is recognized in advance or by a member management unit of an operator server. Among the unspecified sponsor terminals presented, one terminal device is selected according to the information such as the location, grade, and income of the terminal.

In addition, the member recognition step (S30) is a member terminal device is connected to the operator server via a network network via a network interface to enable the transmission and reception of data, the TV interface to enable the transmission and reception of data with the TV, authentication Authentication card interface unit for transmitting and receiving data to the card, an input device consisting of a keyboard or input buttons, and an input signal receiver for transmitting and receiving data with the remote control unit, and control the data transmission and reception of each of the interface unit and the input signal receiver If the insertion of the authentication card containing the member information on the set-top box configured by the control unit is judged by the authentication card interface unit under the control of the control unit, the member information read from the authentication card is authorized through the network interface unit, and the member access recognition unit of the operator server. Judged by the member by the step (S30) Once it recognized as being the end of the device is specified in which you can select the content available language web pages will be displayed.

In addition, the billing and payment step (S60) is a step of determining whether the content used in the step S50 is paid or free (S61), and whether the periodical member is a regular member that is paid or whether the non-regular member is charged according to the degree of use The payment request for the usage fee is notified to the member terminal device according to the information generated in step S64 (S62). In the case where the content used in the step S50 is a shopping mall where a purchase process is performed (S66), The payment request is notified by step S62.

1 is a block diagram showing the overall configuration of a network marketing system for content using a network according to the present invention;

2 is a view schematically showing a member terminal device of FIG.

3 is a block diagram showing a detailed configuration of part A of FIG.

4 is a block diagram showing a detailed configuration of an operator server according to the present invention;

5 is a flowchart schematically showing a method of operating a network marketing system for content using a network according to the present invention;

6 is a flow chart showing a detailed operation method of FIG.

7 is a flowchart illustrating in detail the membership step of FIG.

8 is a diagram illustrating an example of a web page displayed by an operator server and displaying contents selected by a member terminal device.

* Description of the symbols for the main parts of the drawings *

100: member terminal device, 110: TV,

120: set-top box, 121: network interface unit,

122: TV interface unit, 123: authentication card interface unit,

124: input device, 125: input signal receiver,

126: DVD drive module, 127: control unit,

130: authentication card, 140: remote control,

200: operation server, 210: web server,

220: main control unit, 230: marketing management server,

232: member access recognition unit, 234: billing and payment processing unit,

236: member management unit, 238: revenue distribution processing unit,

240: database server, 242: payment information DB,

244: member information DB, 246: auxiliary member information DB,

248: revenue distribution information DB, 300: content providing server,

400: financial institution terminal, 500: seller terminal.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a block diagram showing the overall configuration of a network marketing system for contents using a network according to the present invention, FIG. 2 is a diagram schematically showing a member terminal device of FIG. 1, and FIG. 3 is part A of FIG. 4 is a block diagram illustrating a detailed configuration of an operator server according to the present invention. FIG. 5 is a flowchart schematically showing a method of operating a network marketing system for content using a network according to the present invention. 6 is a flowchart illustrating a detailed operation method of FIG. 5, FIG. 7 is a flowchart illustrating the membership registration step of FIG. 6 in detail, and FIG. 8 is an example of a web page displayed by an operator server to display contents selected by a member terminal device. It is a figure which shows.

The network marketing system for content and its operation method according to the present invention include a plurality of member terminal devices (1 ... n) 100 connected to a network and using the content, and contents provided to the member terminal device 100. A plurality of content providing server (1 ... n) 300 is connected to the network to supply the content and the content providing server 300 to the content requested by the member terminal device 100 connected through the network; Received from) provided by a predetermined method while charging, the operator server 200 is configured to profit.

The operator server 200 is connected to a plurality of financial institution terminal 400 for payment processing between the member terminal device 100 and the content providing server 300, while a specific product for the member terminal device via the operator server To sell a plurality of seller terminal 500 is connected.

The member terminal device 100 is composed of a TV 110 capable of receiving over-the-air broadcasting as shown in FIG. 2, and a set top box 120 connected to the TV 110. The set top box is an Internet TV. It is composed of a set-top box, that is to receive a variety of signals from the cable TV station or satellite broadcasting system to provide to the user and at the same time configured to enable the use of the Internet, in detail the operator server via a network network Is connected to the network interface unit 121 for transmitting and receiving data, the TV interface unit 122 for transmitting and receiving data to and from the TV 110, and the authentication card 130 to transmit and receive data. Authentication card interface unit 123, the input device 124 consisting of a keyboard or input button, and the input signal receiving unit 125 to enable data transmission and reception with the remote control 140 And a DVD drive module 126 configured to insert and operate a conventional DVD, and transmit / receive data between the interface units 121, 122, 123 and the input signal receiver 125 and the DVD drive module 126. The controller 127 is configured to control the operation. That is, the member terminal device 100 is preferably composed of a TV 110 and a set-top box 120 so that the image beauty is enhanced when watching a video such as a movie, the membership registration process is on-line It may be configured as a desktop computer, a notebook computer (Note book PC), PDA, etc. to enable the content and to use the content in a place where the set-top box is not provided.

As shown in FIG. 8, the content providing server 300 is a member terminal device which is linked and logged in according to a corresponding service type on a web page classified into a movie, music, education, game, shopping, finance, information, service, or the like. Providing a predetermined content according to the optional operation of.

The operator server 200 is connected to the web server 210 configured to mediate the connection between the member terminal device 100 and the content providing server 300 and the main control unit 220 to the web server 210. The marketing management server 230, a database server 240 in which the data processed by the marketing management server are stored, and a mail server 250 are configured.

In addition, the web server 210 is provided with a basic access screen (web page) so that each terminal device (member terminal device, seller terminal, financial institution terminal, etc.) is connected to log in or join the new member is performed. On the other hand, when the identification information or ID of the specific authentication card 130 is recognized by the main control unit 220 in the web server 210, the request requested by the member terminal device according to the information contained in the corresponding DB (member information DB to be described later) A multi-language web page providing unit 222 is configured to provide a web page written in a language, and the mail server 250 is a member terminal device 100, a seller terminal 500, and a network marketing using content. Under the control of the main control unit 220, an electronic document such as a payment request or payment confirmation generated between the financial institution terminal 400 and the like is read out from the corresponding server and transmitted to the corresponding terminal. The.

The marketing management server 230 compares and recognizes the member information of the member terminal device 100 connected through the web server 210 and the member connection recognition unit 232 for controlling the connection with the content providing server 300, Extract and calculate the access information and purchase history of the member terminal device 100 and the content server 300 and charge the billing and process the payment result information and store it in the corresponding DB (payment information DB to be described later) and the search result screen Billing and payment processing unit 234, the web server 210 to support the interface for the Internet banking or online payment service with the financial institution terminal 400 or to connect to the interface page of the financial institution terminal 400 to be displayed on the Member management unit for processing a variety of information, including information on subscriber identity, such as membership, withdrawal, change, membership level and hierarchy with the member terminal device and content providing server connected through 236), a revenue distribution processing unit 238 configured to read and distribute information such as deposit and withdrawal information, membership grade, etc. of the member terminal device and store the processed data in a corresponding DB. 238 is configured as a database interlocking program that performs data processing by extracting data from the relevant DB of the database server 240 under the control of the main control unit 220.

The database server 240 may include a payment information DB 242 storing data processed by the billing and payment processing unit 234, and a member information DB 244 storing information processed by the member management unit 236. By the financial institution terminal 400, the seller terminal 500, the auxiliary member information DB 246 that stores the information of the content providing server 300 is connected to the operator server 200, the revenue distribution processing unit 238 Profit distribution information DB 248 is configured to store the processed information, the data attributes stored in the DB (242, 244, 246, 248) is the authentication number entered or given in the membership registration procedure of each terminal, Detailed information such as ID, password, language used, telephone number, address, email address is selectively extracted by each component of the marketing management server 230 and processed into a business number, identification number, serial number, etc. Because it has a Tables shown are omitted.

In addition, each detailed DB of the database server 240 may be configured as a single system type database or each database separately, and if each database is configured separately, a separate identifier is assigned to the marketing management server 230. The data required in the process of processing is configured to be interlocked and extracted.

Hereinafter, an operation method of a network marketing system for content using the configured network will be described.

As shown in FIG. 5, in the method of operating a network marketing system for content using a network according to the present invention, a member registration is performed to perform a membership procedure to use various contents through the operator server 200. In step S20, the member terminal device registered as a member by the step S20 is connected to the operator server, the member recognition step (S30), if the use of the content is permitted by the operator server in the member recognition step The content selection step (S40) of selecting the content to be used, the content usage step (S50) of using the selected content, and by the step (S50) by recognizing the content information used by the member terminal device and billing and payment process By performing the billing and payment step (S60), the billing and payment step (S60) using the payment information according to the grade and revenue history of the member terminal device 100 Profit distribution step (S70) is distributed.

Referring to FIG. 6 in more detail with reference to FIG. 5, a terminal device such as a computer connected to a network and equipped with a web browser is connected to a web server of an operator server to provide a web page provided in a basic language. Received (S11), in the case of the member terminal device, if you enter the ID and password to recognize the member terminal device from the member recognition connection unit 232, so logged in to the operator server 200 and accordingly various types of available content is displayed Since it is provided, it is possible to select a specific content among them and use the corresponding content. In this case, if the terminal connected to the operator server is a non-member, the login step may be performed after performing the member registration step (S20).

On the other hand, the member registration step (S20) is a non-member terminal device connected via a network as shown in Figure 7 is the content using procedure provided by the operator server, proceedings and overview of the proceeds, overview of available content Viewing information such as step (S21), the step of determining whether to register after reading (S22), in this step (S22) if you decide to join the membership, enter the personal information, the designated language you want to use, etc. Perform the step of selecting the type (regular member or non-regular member) (S23).

Step S24 is performed to select the upper supporter to which the member terminal device belongs, and the selection of the upper supporter enters a code of a known sponsor or inputs information of a known sponsor to the member management unit. (236) can be selected from the sponsor information is extracted and processed from the member information DB (244), on the other hand, if there is no patron set as their top sponsors, that is to be presented by the member management department if you need to arbitrarily select a sponsor Depending on the information, you can choose from unspecified sponsors, ie, specific sponsors based on the location, grade, and income of the sponsor.

And when the membership registration process is completed as described above, the set-top box and the authentication card as a member terminal device can be provided free or paid (S29), if provided for a fee by the information extracted from the member information DB (244) When the subscription fee request is notified from the billing and settlement processing unit 234 (S26), and the payment of the subscription fee by the member terminal device is confirmed by the billing and settlement processing unit (S27), a set-top box as a member terminal device and a set-top box are used. An authentication card is provided in which member information and the like are inputted. (S28)

In addition, the member registration step (S20) is performed on-line (On-Line) is connected to the operator server as described above, but if not a member on the off-line (Off-Line) reference numeral of FIG. As shown in S20a, the membership registration process is performed. In the predetermined subscription application provided by the operator server, the personal information and the designated language to be used are entered, and the type of member (regular member or non-regular member) and the sponsor If the subscription fee corresponding to the step S27 is settled, the set top box as a member terminal device and the member information can be used. An authentication card provided with a back is provided. And in this process, the member information described in the subscription application is input by the operator server terminal is processed by the member management unit 236 and stored in the member information DB 244, the billing fee payment details the billing and payment processing unit 234 It is stored in the payment information DB (242) as a medium.

When the member terminal device 100 registered as a member by the member registration step (S20) wants to use contents, the member recognition step (S30) is performed. First, a set-top configured with the authentication card 130 as a member terminal device. When inserted into the box 120, under the control of the control unit 127, the authentication card interface unit 123 determines the insertion of the authentication card, and simultaneously reads the member information from the authentication card and outputs the operator server through the network interface unit 121 ( 200 is connected to determine whether the member by the member access recognition unit 232, if it is recognized as a member terminal device in this process, as shown in Figure 8 can select the content available to the member terminal device The web page is displayed as a web page written in the language specified in the registration step. When you select specific content on the displayed web page, As the link to the content providing server 300 providing the Tsu is the available state. (S50)

When the specific content is used in the step S50, the billing and payment processing by the billing and payment processing unit 234 is performed and the step of storing the billing information DB is performed (S60). Or, the process of determining whether it is free is performed (S61), in the case of paid content such as a movie or game in this process, the request for payment of the usage fee is notified to the member terminal device (S62), and payment is made from the member terminal device. Confirmed by the institution terminal and stored in the payment information DB (S63).

At this time, as a preceding step of step S62, the step (S64) of determining a member type of the member terminal device may be performed, that is, a regular member who pays a certain amount of money and can use the paid content without limitation in time. The step of determining whether the non-periodical member is charged according to the use time is carried out, and if the regular member is performed at this stage, the step S62 is performed with the fixed periodical fee, and in the case of the non-periodical member, the step of executing the charge of the usage fee according to the predetermined rate (S65)

On the other hand, if the use of the content itself is free, such as a shopping mall in step S61 but it is determined that the purchase process is performed in the corresponding content (S66), the payment request and payment of the purchase price of the corresponding product is confirmed in steps S62 and S63. Steps are performed to process information such as sales payouts and proceeds generated in the transaction process and stored in the payment information DB. In addition, the use of various contents may be presented by the member terminal device. For example, when a particular advertisement is viewed, the member terminal device accesses and watches the advertisement for a predetermined time to the content provided with a certain benefit (cash, mileage, etc.). When the payment request is made to the content providing server or the advertiser, and the payment is confirmed, the corresponding payment information is processed and stored in the decision information DB.

Then, when the above billing and settlement step (S60) is performed, the profit distribution step (S70) is performed, this step is performed by the revenue distribution processing unit 238, that is, the specific member terminal device 100 is determined The profit generated within the period and the profit generated from the member terminal devices of the lower layer of the specific member terminal device are extracted from the member information DB and calculated, processed and calculated according to the predetermined step profit rate (S71). Proceeds will be distributed to each member terminal device.

In addition, the distribution method processed by the profit distribution processing unit 238 is calculated by a program written in the form of applying a certain efficiency to the calculated profit and adding a certain sponsorship allowance, management allowance, reinforcement means, or step by step For example, a predetermined number of member terminal devices may be determined, and a certain ratio of the total profits may be allocated to each terminal device. For example, for the first-level member device devices designated by the operator server. 10% of the proceeds are distributed, 17.5% of the proceeds are distributed to the second-level member terminal device selected by the first-level member terminal device in the form of an agency, and the third-sponsored by the second-level member terminal device The stage member terminal device may be configured to be configured to distribute 17.5% of the profit, but the distribution method of the profit is limited to the above. It is not possible variously modified.

On the other hand, the network marketing system and the operation method of the content using the network according to the present invention is not limited to the above, it can be applied in various changes or modifications within the technical scope of the present invention.

According to the network marketing system and the operation method of the content using the network according to the present invention as described above, the Internet content can be viewed or used through the TV screen of the large screen, so the satisfaction is increased, especially when watching a video such as a movie There is an effect that can feel the unique beauty of the movie.

In addition, since the Internet service can be used through a normal TV, it can be easily used by the elderly who have no knowledge of computer use, the elderly and the disabled who are inconvenient to use the computer, and can enjoy profits while receiving various Internet contents. Therefore, it is a very useful invention in which the satisfaction of the service is maximized by changing from a passive consumer providing active benefits to an active consumer.

Claims (6)

A plurality of member terminal devices connected to the network network to use the contents, a plurality of content providing servers connected to the network network to provide the content to the member terminal devices, and receiving the contents from the content providing server and providing the contents to the member terminal devices. In a system where an operator server is configured, The operator server may include: a web server configured to connect member terminal devices and content providing servers through a network; Receives the member connection recognition unit for comparing and recognizing the member information of the member terminal device connected through the web server, and controls the connection with the content providing server, the access information and purchase history of the member terminal device and the content servers, Billing and payment processing unit that calculates and charges and processes the settlement result information and stores it in the corresponding DB, and subscriber identity such as membership registration, withdrawal, change, membership class and hierarchy of member terminal devices connected through the web server. A marketing management server comprising a revenue distribution processing unit configured to calculate and distribute profits by reading information such as a member management unit that processes various information including information, deposit and withdrawal information of a member terminal device, and a membership level, and store processed data in a corresponding DB; ; Payment information DB for storing the data processed by the billing and payment processing unit, member information DB for storing the information processed by the member management unit, information of the financial institution terminal, seller terminal, content providing server connected to the operator server A subsidiary member information database in which the information is stored, and a profit distribution information database in which information processed by the profit distribution processing unit is stored; Control the server to operate in conjunction with the network, the content of the content network using a network, characterized in that the web server includes a main control unit consisting of a multi-language web page providing unit so that the designated language requested by each terminal is displayed Marketing system. The method of claim 1, The member terminal device may be connected to the operator server via a network to allow transmission and reception of data, a network interface unit for transmitting and receiving data to and from the TV, and a member authentication card to transmit and receive data. An authentication card interface unit, an input device consisting of a keyboard or input buttons, and an input signal receiving unit for transmitting and receiving data with a remote controller, a DVD drive module configured to operate by inserting a DVD, and each of the interface units and input signals. A network marketing system for contents using a network, characterized in that the set-top box configured to control the data transmission and reception of the receiver and the operation of the DVD drive module. A plurality of member terminal devices connected to the network network to use the contents, and a plurality of content providing servers connected to the network network to supply the contents provided to the member terminal devices, the operator server receiving the contents from the content providing server. In the network marketing method of charging and revenue by a certain method while providing a specific content to the member terminal device, Member registration step (S20) for performing the registration procedure to the member to use a variety of content via the operator server; A member recognition step (S30) in which the member terminal device joined as a member by the step (S20) is connected to the operator server and recognized as a hierarchical structure and the use of contents is permitted; A content selection step (S40) in which a specific content is selected by the member terminal device among contents presented by the operator server; A content use step (S50) of using the content selected in the step (S40); A charging and settlement step (S60) of recognizing and charging the content information used by the member terminal device in the step S50 and performing a settlement process; Operation of the network marketing system of contents using a network, characterized in that the revenue distribution step (S70) for distributing the profits according to the grade and the profit history of the member terminal device using the billing and payment information of the payment step. Way. The method of claim 3, wherein In the signing up step, a non-member terminal device connected through a network network reads information such as a content usage procedure provided by an operator server, a proceeding and distribution of proceeds, an overview of available contents, a type of member, and the like ( S21); Determining whether the member is registered through the step S21 (S22); In step S22, if it is decided to join the membership, inputting personal identification information, a designated language to be used, and selecting a type of member (S23); Performing the step S23 and selecting a top sponsor to belong to (S24), In the step S24, the selection of the upper patron is one terminal device according to the information such as the location of the terminal, the grade, the degree of income, etc., from among the unspecified patron terminals selected by the specific patron terminal that is already recognized or presented by the member management unit of the operator server. Operating method of a network marketing system for content using a network, characterized in that is selected. The method of claim 3, wherein The member recognition step (S30) is a member terminal device is connected to the operator server via a network network via a network interface unit that enables the transmission and reception of data, TV interface unit, authentication card and An authentication card interface unit for transmitting and receiving data, an input device consisting of a keyboard or an input button, an input signal receiving unit for transmitting and receiving data with a remote controller, and a control unit for controlling data transmission and reception of each interface unit and input signal receiving unit. If the insertion of the authentication card containing the member information on the set-top box is determined by the authentication card interface unit under the control of the control unit, the member information read out from the authentication card is authorized through the network interface unit to determine the member connection recognition unit of the operator server. Become, If it is recognized in step (S30) that the member terminal device, a web page of a designated language for selecting the available content is displayed, the method of operating a network marketing system of a content using a network. The method according to any one of claims 3 to 5, The billing and payment step (S60) is a step of determining whether the content used in the step S50 is paid or free (S61), and the step of determining whether or not a regular member to pay the periodical payment or the non-periodical member charged according to the degree of use ( The payment request for the usage fee is notified to the member terminal device according to the information generated in S64) (S62). In the case where the content used in the step S50 is a shopping mall where a purchase process is performed (S66), the payment request for the purchase price is performed. A method of operating a network marketing system for content using a network, characterized in that step S62 is notified.